Spring 2010 - Arkansas Children's Hospital
Spring 2010 - Arkansas Children's Hospital
Spring 2010 - Arkansas Children's Hospital
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
HOSPITAL NEWS<br />
ACH team members have hosted several live chats on<br />
Facebook answering questions posted by fans in real time.<br />
ACH recently became the first pediatric hospital in the<br />
nation to provide families live, unfiltered chats on<br />
Facebook with doctors and other medical professionals.<br />
On a day-to-day basis, ACH provides updates and event<br />
listings via social media sites Facebook and Twitter.<br />
These social media platforms give the public an easy way<br />
to stay connected with the hospital and give the hospital<br />
another way to provide education and information.<br />
Social Media Extends ACH’s Reach<br />
Sometimes it’s easy to write off Facebook and Twitter simply as<br />
a fun way to catch up with high school pals or get the latest news<br />
alerts. <strong>Arkansas</strong> Children’s <strong>Hospital</strong> discovered last fall that these<br />
platforms can have greater power; they can provide the ability to<br />
connect with the community during a public health crisis.<br />
The 2009 H1N1 flu epidemic had even well informed parents<br />
unsure of where to turn for reliable information. ACH saw a great<br />
increase in inquiries about the flu around the same time it was<br />
launching its Facebook page. Just six fans signed up the first day<br />
ACH launched on Facebook. By the next week, the page had more<br />
than 6,000. Fans started posting questions and comments on the<br />
page, many of them about H1N1.<br />
In response to the interest in the topic, twice during October<br />
ACH medical staff answered questions in what is believed to be<br />
the first H1N1 live chat hosted by a pediatric hospital on<br />
Facebook.<br />
In February, to mark Congenital Heart Defects Awareness Week, ACH invited<br />
Facebook fans to a live chat with a pediatric cardiologist and a cardiothoracic<br />
surgeon. ACH plans to hold more of these types of events in the future.<br />
Today ACH boasts more than 45,000 fans on Facebook and more than 1,800<br />
Twitter followers who keep up with the hospital’s daily updates and event listings.<br />
Fans can also view ACH videos on YouTube.<br />
PLEASE FOLLOW US:<br />
facebook.com/arkansaschildrenshospital<br />
twitter.com/archildrens<br />
youtube.com/achwebman<br />
ACH South Wing Rising<br />
Over the past ten years, the need for more beds and<br />
more emergency department space at ACH has grown<br />
at a steady and steep rate. ACH has seen growth in not<br />
only numbers of patients but also in the seriousness of<br />
illness and injury. To keep up with this growth, a new<br />
patient tower is being built to add urgently needed<br />
beds and clinic space.<br />
The South Wing expansion is now beginning to take<br />
shape as a recognizable building. Steel beams are<br />
being set in place and a huge crane is doing the heavy<br />
lifting for construction crews.<br />
The South Wing, which will add 258,000 square-feet<br />
of bed and clinic space, now has the skeleton of two of<br />
its four stories. The building will open in 2012 and will<br />
house a new emergency/trauma center, new and<br />
expanded inpatient units and five new outpatient<br />
clinics as well as support spaces and a rooftop garden.<br />
11