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Spring 2010 - Arkansas Children's Hospital

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HOSPITAL NEWS<br />

ACH team members have hosted several live chats on<br />

Facebook answering questions posted by fans in real time.<br />

ACH recently became the first pediatric hospital in the<br />

nation to provide families live, unfiltered chats on<br />

Facebook with doctors and other medical professionals.<br />

On a day-to-day basis, ACH provides updates and event<br />

listings via social media sites Facebook and Twitter.<br />

These social media platforms give the public an easy way<br />

to stay connected with the hospital and give the hospital<br />

another way to provide education and information.<br />

Social Media Extends ACH’s Reach<br />

Sometimes it’s easy to write off Facebook and Twitter simply as<br />

a fun way to catch up with high school pals or get the latest news<br />

alerts. <strong>Arkansas</strong> Children’s <strong>Hospital</strong> discovered last fall that these<br />

platforms can have greater power; they can provide the ability to<br />

connect with the community during a public health crisis.<br />

The 2009 H1N1 flu epidemic had even well informed parents<br />

unsure of where to turn for reliable information. ACH saw a great<br />

increase in inquiries about the flu around the same time it was<br />

launching its Facebook page. Just six fans signed up the first day<br />

ACH launched on Facebook. By the next week, the page had more<br />

than 6,000. Fans started posting questions and comments on the<br />

page, many of them about H1N1.<br />

In response to the interest in the topic, twice during October<br />

ACH medical staff answered questions in what is believed to be<br />

the first H1N1 live chat hosted by a pediatric hospital on<br />

Facebook.<br />

In February, to mark Congenital Heart Defects Awareness Week, ACH invited<br />

Facebook fans to a live chat with a pediatric cardiologist and a cardiothoracic<br />

surgeon. ACH plans to hold more of these types of events in the future.<br />

Today ACH boasts more than 45,000 fans on Facebook and more than 1,800<br />

Twitter followers who keep up with the hospital’s daily updates and event listings.<br />

Fans can also view ACH videos on YouTube.<br />

PLEASE FOLLOW US:<br />

facebook.com/arkansaschildrenshospital<br />

twitter.com/archildrens<br />

youtube.com/achwebman<br />

ACH South Wing Rising<br />

Over the past ten years, the need for more beds and<br />

more emergency department space at ACH has grown<br />

at a steady and steep rate. ACH has seen growth in not<br />

only numbers of patients but also in the seriousness of<br />

illness and injury. To keep up with this growth, a new<br />

patient tower is being built to add urgently needed<br />

beds and clinic space.<br />

The South Wing expansion is now beginning to take<br />

shape as a recognizable building. Steel beams are<br />

being set in place and a huge crane is doing the heavy<br />

lifting for construction crews.<br />

The South Wing, which will add 258,000 square-feet<br />

of bed and clinic space, now has the skeleton of two of<br />

its four stories. The building will open in 2012 and will<br />

house a new emergency/trauma center, new and<br />

expanded inpatient units and five new outpatient<br />

clinics as well as support spaces and a rooftop garden.<br />

11

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