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Spring 2010 - Arkansas Children's Hospital

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PREVENTION<br />

Teens Are Driving Smarter,<br />

Thanks to Peer-Led Challenge<br />

Made Possible By Donor Funding<br />

The <strong>Arkansas</strong> Drive Smart Challenge, funded<br />

by the Allstate Foundation, is helping<br />

students encourage their peers to always<br />

wear a seat belt and eliminate cell phone<br />

use while driving.<br />

■ Kila Owens<br />

In <strong>Arkansas</strong>, teen drivers are involved in car crashes at a much higher rate<br />

than the national average. Several groups of teenagers in central <strong>Arkansas</strong><br />

want to change those numbers and educate their peers through the<br />

<strong>Arkansas</strong> Drive Smart Challenge.<br />

Each year, nearly 6,000 teens are killed and 300,000 injured in vehicle<br />

crashes in the United States. In <strong>Arkansas</strong>, motor vehicle crashes are the leading<br />

cause of death for youth ages 14-19, and studies have shown the risk of<br />

crashing is four times higher when a driver is using a cell phone.<br />

To reverse these statistics, the ACH Injury Prevention Center (IPC) has<br />

issued the <strong>Arkansas</strong> Drive Smart Challenge to students at seven high<br />

schools in Pulaski County. The Drive Smart Challenge, which is funded by<br />

the Allstate Foundation, is a peer-leadership project aimed at increasing seat<br />

belt use and decreasing cell phone use while teens are driving.<br />

“We wanted to get students involved so they can encourage their peers to<br />

drive smarter,” says Olivia Wilson, youth outreach coordinator with the<br />

IPC. “This Drive Smart Challenge, which would not be possible without<br />

support from the Allstate Foundation, is very much a student-led project.<br />

Students know the best way to reach their peers and we want the Drive<br />

Smart Challenge to make as much of an impact as possible.”<br />

Each of the seven schools participating chose a group of four to 25 students<br />

to coordinate the project. Each group was led by two student leaders<br />

and one faculty advisor.<br />

Wilson visited each school, sharing the startling statistics about teen<br />

motor vehicle crashes and presenting information about the Drive Smart<br />

Challenge. The students and advisors were enthusiastic about the project<br />

and immediately began brainstorming ideas on how to share the safe driving<br />

message in their schools. Each school received a mini-grant of $250 to<br />

implement their strategies.<br />

According to Donald Richardson, advisor for the Parkview High School<br />

group, the Drive Smart Challenge is a perfect opportunity for students to<br />

learn other skills as well.<br />

“These students are sharing an important message with their peers,” he<br />

says. “Through the Drive Smart Challenge, they are informing their peers<br />

of better driving methods and also learning the best way to work together as<br />

a team. They are learning how to brainstorm and be creative when coming<br />

up with new ideas and they are learning important leadership qualities.”<br />

“Buckle Up” stencils have been added to the<br />

parking lots of several high schools, thanks to<br />

the <strong>Arkansas</strong> Drive Smart Challenge, funded<br />

by the Allstate Foundation.<br />

Through the <strong>Arkansas</strong> Drive Smart Challenge, teens from<br />

seven Little Rock schools are working together to educate<br />

their peers on the dangers of reckless driving. Here, a group<br />

from Parkview High School prepares a presentation for their<br />

fellow students.<br />

Several schools have hosted safe driving assemblies, hung posters<br />

in hallways and painted “Buckle Up” messages in their student parking<br />

lots. One school is involving parents through a special website<br />

where they can learn more about the dangers of teen driving.<br />

Another school has handed out candy during lunch, with each piece<br />

wrapped in a message about why wearing a seat belt is so important.<br />

The students, with help from the IPC, recorded data on student<br />

driving practices before the project began. Standing in each school’s<br />

parking lot, the students counted the number of students wearing<br />

seat belts and the number of students using their cell phone while<br />

driving. When the project concludes in early May, data will again be<br />

collected to determine the effectiveness of the Drive Smart<br />

Challenge.<br />

The IPC has applied for funding with the Allstate Foundation to<br />

continue the project next year, when they will target more high<br />

schools.<br />

The Drive Smart Challenge has been introduced in high schools<br />

in Michigan and Colorado, and in both instances, data showed students<br />

practicing safer driving methods. Wilson is confident that the<br />

project will be a success here in <strong>Arkansas</strong>.<br />

“The students are enjoying the project, and they are excited about<br />

sharing this information with their peers,” says Wilson. “To see these<br />

kids so excited is very rewarding. They are working hard, and they<br />

are getting the message out there. The Drive Smart Challenge is definitely<br />

working.”<br />

For more information on the Drive Smart Challenge, please contact<br />

the Injury Prevention Center at 501-364-3400.<br />

9

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