Spring 2010 - Arkansas Children's Hospital
Spring 2010 - Arkansas Children's Hospital
Spring 2010 - Arkansas Children's Hospital
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
PREVENTION<br />
Teens Are Driving Smarter,<br />
Thanks to Peer-Led Challenge<br />
Made Possible By Donor Funding<br />
The <strong>Arkansas</strong> Drive Smart Challenge, funded<br />
by the Allstate Foundation, is helping<br />
students encourage their peers to always<br />
wear a seat belt and eliminate cell phone<br />
use while driving.<br />
■ Kila Owens<br />
In <strong>Arkansas</strong>, teen drivers are involved in car crashes at a much higher rate<br />
than the national average. Several groups of teenagers in central <strong>Arkansas</strong><br />
want to change those numbers and educate their peers through the<br />
<strong>Arkansas</strong> Drive Smart Challenge.<br />
Each year, nearly 6,000 teens are killed and 300,000 injured in vehicle<br />
crashes in the United States. In <strong>Arkansas</strong>, motor vehicle crashes are the leading<br />
cause of death for youth ages 14-19, and studies have shown the risk of<br />
crashing is four times higher when a driver is using a cell phone.<br />
To reverse these statistics, the ACH Injury Prevention Center (IPC) has<br />
issued the <strong>Arkansas</strong> Drive Smart Challenge to students at seven high<br />
schools in Pulaski County. The Drive Smart Challenge, which is funded by<br />
the Allstate Foundation, is a peer-leadership project aimed at increasing seat<br />
belt use and decreasing cell phone use while teens are driving.<br />
“We wanted to get students involved so they can encourage their peers to<br />
drive smarter,” says Olivia Wilson, youth outreach coordinator with the<br />
IPC. “This Drive Smart Challenge, which would not be possible without<br />
support from the Allstate Foundation, is very much a student-led project.<br />
Students know the best way to reach their peers and we want the Drive<br />
Smart Challenge to make as much of an impact as possible.”<br />
Each of the seven schools participating chose a group of four to 25 students<br />
to coordinate the project. Each group was led by two student leaders<br />
and one faculty advisor.<br />
Wilson visited each school, sharing the startling statistics about teen<br />
motor vehicle crashes and presenting information about the Drive Smart<br />
Challenge. The students and advisors were enthusiastic about the project<br />
and immediately began brainstorming ideas on how to share the safe driving<br />
message in their schools. Each school received a mini-grant of $250 to<br />
implement their strategies.<br />
According to Donald Richardson, advisor for the Parkview High School<br />
group, the Drive Smart Challenge is a perfect opportunity for students to<br />
learn other skills as well.<br />
“These students are sharing an important message with their peers,” he<br />
says. “Through the Drive Smart Challenge, they are informing their peers<br />
of better driving methods and also learning the best way to work together as<br />
a team. They are learning how to brainstorm and be creative when coming<br />
up with new ideas and they are learning important leadership qualities.”<br />
“Buckle Up” stencils have been added to the<br />
parking lots of several high schools, thanks to<br />
the <strong>Arkansas</strong> Drive Smart Challenge, funded<br />
by the Allstate Foundation.<br />
Through the <strong>Arkansas</strong> Drive Smart Challenge, teens from<br />
seven Little Rock schools are working together to educate<br />
their peers on the dangers of reckless driving. Here, a group<br />
from Parkview High School prepares a presentation for their<br />
fellow students.<br />
Several schools have hosted safe driving assemblies, hung posters<br />
in hallways and painted “Buckle Up” messages in their student parking<br />
lots. One school is involving parents through a special website<br />
where they can learn more about the dangers of teen driving.<br />
Another school has handed out candy during lunch, with each piece<br />
wrapped in a message about why wearing a seat belt is so important.<br />
The students, with help from the IPC, recorded data on student<br />
driving practices before the project began. Standing in each school’s<br />
parking lot, the students counted the number of students wearing<br />
seat belts and the number of students using their cell phone while<br />
driving. When the project concludes in early May, data will again be<br />
collected to determine the effectiveness of the Drive Smart<br />
Challenge.<br />
The IPC has applied for funding with the Allstate Foundation to<br />
continue the project next year, when they will target more high<br />
schools.<br />
The Drive Smart Challenge has been introduced in high schools<br />
in Michigan and Colorado, and in both instances, data showed students<br />
practicing safer driving methods. Wilson is confident that the<br />
project will be a success here in <strong>Arkansas</strong>.<br />
“The students are enjoying the project, and they are excited about<br />
sharing this information with their peers,” says Wilson. “To see these<br />
kids so excited is very rewarding. They are working hard, and they<br />
are getting the message out there. The Drive Smart Challenge is definitely<br />
working.”<br />
For more information on the Drive Smart Challenge, please contact<br />
the Injury Prevention Center at 501-364-3400.<br />
9