2007 - Alabama Department of Public Health

ureau of health promotion and chronic disease
ADPH won several advertising awards this year for work by the Communications and Health Marketing Division, including this billboard for the Immunization Division.
Early 2008 will see the debut of two pilot MySpace
campaigns begun in 2007– one targeting teens with
asthma and one working to eradicate teen tobacco use.
ADPH is a national pioneer among government agencies
in the use of social media such as MySpace that millions of
teens access everyday. The goal is to provide provide this
hard-to-reach age group with information and a forum
for sharing their experiences and successes through a
communications tool that they seek out because it speaks
to them in their language.
The Development Media Branch worked with the
Social Marketing Branch to place targeted banner ads for
two campaigns – Get 10 and the Tobacco Quitline – on
the Web site Al.com. Al.com is Alabama’s interactive,
comprehensive online source for up-to-date news,
sports, entertainment, travel, business, and classifieds.
It hosts The Birmingham News, The Huntsville Times,
the Press-Register, and other state newspapers. The
Tobacco Quitline advertisements ran from 06/28/2007 to
08/28/2007 and yielded 1,172 click-throughs to ADPH’s
Tobacco Web site. The Get 10 campaign is currently
running on al.com.
In 2006, Web page views for ADPH.org totaled
2,818,271. In 2007, this number nearly doubled,
increasing to 5,533,626, a combined result of marketing;
the newer, easier-to-use design; and the addition of
online features used by the public, organizations, media,
schools, and businesses.
Requests to the Communications and Marketing
Division continued to increase for methods to more
effectively reach target audiences to assure information
and services are utilized. Marketing Branch activities
included everything from placing 9,586 TV and 53,403
radio spots to providing thousands of educational items
with program names, Web sites, and health promotion
messages for conferences, health fairs, personnel
recruitment, workforce development, Wellness, county
health departments, and training events. Marketing
project development included Get 10, pandemic flu, Mimi
Mouse, TEAM Academy, Wellness, Arthritis, ALL Kids,
Diabetes, Cardiovascular, Steps to a Healthier Alabama,
Immunization, Plan First, Prescription Drug Monitoring
Program, Social Work, Environmental, and Breast and
Cervical Cancer.
Document Imaging Branch services provided over
9.5 million copies of administrative and educational
materials. Other work included: 17,314 packages
shrinkwrapped; 5,547 books coil bound; 38,956 items
padded; 227,942 sheets folded; 3,281,065 sheets punched;
468,530 sheets cut; and 401 books strip binded.
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