Report Media for Children1.pdf - AIBD

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including self-regulation, internal and external guidelines, regulatory frameworks, as well as technical innovations. She ended her presentation with a list of recommendations to broadcasters, including suggestions that they should produce news and documentaries detailing the needs and challenges of children while ensuring that the best interests of the child are kept in mind; engage and feed children’s intellect and stimulate their imagination through child appropriate, non-exploitative content delivered in a safe environment; respect children’s culture; tread carefully while enabling children to understand the adult world; and, finally, invest in research on how digital media are impacting children’s lives so that both programming and policy can be grounded in knowledge and understanding. The meeting continued through the day with five working sessions exploring the following themes: trends in children’s broadcasting; the challenges of developing innovative and creative programme content for children and of financing such quality programming; the need for programmes about children, particularly those focusing on the needs and concerns of children living in difficult and often dangerous circumstances; and the importance of child participation in research for and production of programmes for and about children.
SESSION I TRENDS IN CHILDREN’S BROADCASTING This session, chaired by independent journalist and media-watcher Ammu Joseph, featured two speakers: Ms. Patricia Edgar from Australia and Mr. Thomas Rump, a media consultant and trainer from Germany. Ms. Edgar began by presenting statistics revealing the large proportion of the world’s population that is under the age of 24 (2.8 billion) and 15 (1.8 billion) and pointing out that, although close to 70 per cent of the population in several countries comprises youth, they have little say in and even less influence over the political and social decision-making process. Citing the example of Australia, she presented data showing the dwindling number of children in a society where the birth rate (1.7) has dipped below replacement level. Despite the declining child population, which is mirrored in many industrialised countries – often clubbed together as “the West” -- children represent a lucrative consumption market which global media conglomerates pursue relentlessly. The targeting of children as consumers has resulted in major profits for various industries, including the toy and entertainment industries. Meanwhile children’s health continues to deteriorate, with juvenile obesity, diabetes, respiratory and cardio-vascular diseases on the rise in many parts of the world. Ms. Edgar pointed out that while the privileged and powerful minority of the world’s population suffers from an While the world annually spends $ 1000 billion on weapons, the annual expenditure on development is as low as $ 50 billion. abundance of riches, the vast majority suffers from extreme deprivation. With widespread poverty continuing to be the reality in many parts of the world, including Asia, 238 million young people are surviving on less than a dollar a day and 115 million children are deprived of even basic education. While the world annually spends $ 1000 billion on weapons, the annual expenditure on development is as low as $ 50 billion. Children will clearly have to deal with this imbalance as they grow up in the increasingly globalised world. Considering this context, she said, it is disturbing that most policies and programmes for children pay little or no attention to the pervasive influence of the media, especially television, the Internet and advertising. Nor do they take into account the positive potential of good quality media that can enrich children’s lives and stimulate their brains so that they are physically and mentally prepared to survive and thrive in the information age. At the same time both parents and teachers tend to be distrustful of the media and new technologies and thereby fail to use them constructively to enhance children’s growth and development in the world into which they have been born and will continue to
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