Report Media for Children1.pdf - AIBD

Regional Thematic Preparatory Meeting
for the
5 th World Summit on Media for Children
28 May 2006, Kuala Lumpur
A REPORT
by
Ammu Joseph
Asia-Pacific Institute
for Broadcasting Development
Friedrich Ebert Stiftung
United Nations Children's Education
Fund

“For the first time in human history, children are hearing
most of the stories, most of the time, not from their parents
or school or churches or neighbours, but from a handful of
global conglomerates that have something to sell. It is
impossible to overestimate the radical effect that this has
on the way our children grow up, the way we live, and the
way we conduct our affairs.”
George Gerbner
(1919-2005)
former Dean Emeritus, Annenberg School for Communications.
University of Pennsylvania (USA),
and founder of the Cultural Environment Movement,
an advocacy group for greater diversity in media

Regional Thematic Preparatory Meeting
for the 5 th World Summit on Media for Children
INTRODUCTION AND BACKGROUND
Disquiet about the impact of mass media
on children has been growing among
thinking adults over the past several
decades, particularly since the rise of
television as a vital feature of the media
landscape. Efforts have been made in
various parts of the world during this
period to minimise the negative aspects of
this impact, especially with regard to
violence and prurience in the media. At
the same time, several initiatives have also
attempted to maximise the positive
potential of the media in the areas of
information, education, entertainment and
creativity.
As a result of this concern, interest and
action, children’s
programming began to
receive considerable
attention and broadcast time,
at least in some countries.
In the process a number of
interesting and innovative
programmes for children
were produced and the most
successful of these were also
adapted and used in other
settings.
The idea of a World Summit
on Television and Children
arose in the 1990s, mainly
because of the widespread
perception that TV
“...it is clear
that there is an
urgent need to
step up multipronged
efforts
to harness the
tremendous
positive
potential of the
media to serve
the interests of
Asian children.”
programming for children was changing --
and not for the better. It was, in fact,
perceived to be under threat in a variety of
ways. With the process of globalisation
also getting well under way, it was clear
that this critical issue could no longer be
confined within national borders but had to
be addressed across geographical and other
boundaries.
The Regional Thematic Preparatory
Meeting for the Fifth World Summit on
Media for Children, held in Kuala Lumpur,
Malaysia, on 28 May 2006 -- on the eve of
the third Asia Media Summit -- was a
significant milestone in the ongoing
worldwide effort to promote quality media
by, for and about children.
Asia is home to a large
proportion of the world’s
children. On the whole Asian
children benefit from the
strong family structures and
ties that still prevail in the
region. However, many of
them also have to contend with
the downside of rigid family
formations, roles and
expectations, especially with
regard to the pressure to
conform (in the socio-cultural
sphere) and perform
(particularly in the educational
sphere). In addition, while

most children in Asia have the advantage
of growing up in a socially and culturally
diverse environment, in some places the
richness of this experience is increasingly
endangered by attempts by different
groups in different places to establish
social and cultural hegemony.
There is also a tendency in Asian societies
and families to view children solely as
adjuncts, with little or no individual
identity, let alone special requirements,
interests and concerns beyond basic needs
and some amount of pampering (which
each family attempts to provide in
accordance with its socio-economic
capacity). In addition, a sizeable section of
the Asian child population faces a wide
range of problems, ranging from poverty
and conflict to discrimination and abuse.
These and other realities often result in the
curtailment of many of the fundamental
human rights to which children are
entitled. Of special relevance in the
context of media for, by and about
children, is the fact that this situation also
tends to curb their ability to freely express
themselves and give full rein to their
creative potential. Under the
circumstances, it is clear that there is an
urgent need to step up multi-pronged
efforts to harness the tremendous positive
potential of the media to serve the interests
of Asian children.
The day-long meeting on 28 May brought
together over 67 participants from 17
countries with evident interest in exploring
the challenges and successes of producing
quality children’s media in the Asia-
Pacific region. Among them were media
professionals, researchers and activists, as
well as children’s rights advocates, who
had come to the meeting expecting to share
knowledge, observations and experiences,
to learn from each other, and to figure out
ways of working – collectively and
separately -- towards a better media world
for children.

INAUGURAL SESSION
The meeting opened in the morning with an
inaugural session chaired by Ms Moneeza
Hashmi, General Manager, HUM TV,
Pakistan, which sought to clarify the
context of and set the tone for the meeting.
Welcoming the participants on behalf of
AIBD, Ms. Hashmi stressed the importance
of paying more attention to media for
children in Asia. Children are called the
future of every nation and yet, when it
comes to treating them as individuals,
media cannot be bothered with designing
and planning programmes exclusively for
them, to nurture their personalities and
development, she pointed out. Ms. Hashmi
also said media seem to be more interested
in making money from programming for
children than in ensuring education and
information. To make matters worse, she
said, inadequate resources were allocated
for children’s programming. Another
problem she identified was the projection of
violence in the media. According to her, the
adults in charge of programming for
children need to be more sensitive to the
needs of their audiences.
Ms. Patricia Edgar, President, World
Summit Foundation for Children and
Adolescents (Australia), then provided a
brief history of the media for children
movement kick-started by the First World
Summit on Television and Children held in
Melbourne in March 1995, which drew in
637 delegates from 71 countries. The next
three Summits were held in London, UK
(1998), Thessaloniki, Greece (2001) and
Rio de Janiero, Brazil (2004). The last one
attracted over 3000 delegates from 70
countries worldwide, while another 2000
watched the proceedings online via real-

time webcast. About 300 journalists from
Brazil and abroad covered the Rio event.
A number of regional meetings and
summits were also held in different parts of
the world since 1995 and these have helped
take the movement forward. As the
technological revolution has progressed, so
has the range of media taken into account
by the summits and related forums. The
presence and role of children in the
movement and at these meetings have also
expanded over the years.
According to Ms. Edgar, the
World Summits on Media for
Children are meant to get likeminded
people from across the
globe together to bridge
divides and work together
towards the following goals:
“the hardest
thing is not
to agree on
what should
be done but
on how to do
it together”
To achieve a greater
understanding of
developments in children’s
media around the world.
• To raise the status of children’s
programming.
• To draw to the attention of key
players in broadcasting to the
importance of issues relating to
children.
• To agree on a charter of guiding
principles for children’s media.
• To ensure that the provision of
programmes for children will be
guaranteed as the communications
revolution proceeds.
• To ensure the provision of
opportunities for quality children’s
programming in the future.
She ended by reminding participants that
“the hardest thing is not to agree on what
should be done but on how to do it
together” and calling for the formulation of
a charter of guiding principles on how to
create and foster quality media for children.
Ms. Firdoze Bulbulia, Chair of the Fifth
World Summit on Media for Children
(FWSMC), then outlined her hopes and
plans for the Summit scheduled to be held
in Johannesburg, South Africa, from 25 to
28 March 2007, around the theme, “Media
as a tool for global peace and democracy.”
She described the many different levels of
preparatory work leading up to the event,
including pre-summits and round-tables
held over the past two years and to be held
over the next few months in several
countries and regions,
encompassing almost all the
inhabited continents. Of special
interest were the meeting held in
March 2006 in Egypt, which
brought together nearly 100
delegates from North African and
Arab countries, and a meeting to
be held in June 2006 in Mali in an
attempt to actively engage
Francophone African countries in
the process leading up to the FWSMC.
Ms. Bulbulia also stressed the importance
of reaching out to diverse partners in the
effort to secure quality programming for
children and ensure children’s participation
in shaping and producing programmes. For
example, with South Africa due to host the
2010 Football/Soccer World Cup, FIFA has
agreed to host a session during the Summit
on producing sports content for children
and to be involved in training children to
cover football/soccer as young journalists.
Similarly, efforts are on to engage MTV in
a dialogue aimed at improving mutual
understanding on attractive but responsible
programming for children that balances the
need for fun and entertainment with issues
of ethics and diversity. In addition, the
support of broadcast organizations and
unions is being sought – and found – so that
children’s media will come to be seen by
professionals and decision-makers as just as

important as any other aspect/segment of
the media.
The Summit will comprise plenaries as well
as break-out sessions, including workshops
on issues relating to policy and regulation,
research, radio and new
media/technologies. At least 300 children
are expected to participate in a parallel
children’s summit, which will include
sessions to familiarise them with issues and
prepare them for active participation in the
FWCMC. Plans are also on for a children’s
film festival during the Summit around the
peace and democracy idea.
An international co-production on the
theme, “I am an African,” is being
undertaken in the run-up to the Summit.
This is envisaged as a legacy project
comprising 52 halfhour
programmes
designed to enable
children in Africa and
of African descent
elsewhere in the
world to tell their
stories and build a
sense of identity and
self respect, as well as
of their diverse
societies and cultures. Efforts are also
being made to work towards the
establishment of an African Children’s
Media Centre in the aftermath of the
Summit as a venue for the production and
distribution of children’s programmes and
for the training of both professionals and
children, with a special focus on creating
children’s programming that is appropriate
and relevant in the African context.
reporting on the abuse
and exploitation of
children must accurately
represent children’s
experiences and opinions
while reflecting respect
for children’s rights.
An address by Ms. Gaye Phillips, UNICEF
Representative in Malaysia and Special
Representative for Singapore and Brunei,
concluded the inaugural session. Ms.
Phillips called attention to the fact that the
central importance of mass media in
shaping the lives of children and young
people is enshrined in the United Nations
Convention on the Rights of the Child,
adopted by 191 nations of the world. She
pointed out that the Oslo Challenge, which
emerged at the end of a meeting of young
people, media professionals and child rights
experts held in 1999 to mark the 10 th
anniversary of the Convention, called upon
governments, organisations and individuals
to build constructive relationships between
children and the media.
She highlighted the need for responsible
journalism to protect children’s interests
and rights, acknowledging that there is a
fine line between intelligent, sensitive
reporting and reporting that sensationalises
issues. She stressed that reporting on the
abuse and exploitation of children must
accurately represent
children’s experiences
and opinions while
reflecting respect for
children’s rights. Such
reporting should also go
beyond identifying a
problem to revealing its
root causes so that
public opinion and
public policy are based on information and
understanding.
She also spoke about the new challenges
presented by the digital media age.
According to her, media professionals need
to embrace the new multi-media world with
an enthusiasm which matches that of
children and to figure out new, creative
ways of thinking about content as well as
delivery mechanisms, such as crossplatform,
“edu-tainment” oriented forms of
programming. At the same time, she said,
it is important to pay close attention to the
growing need to protect children from the
harmful side-effects of the new interactive
technologies, using various means,

including self-regulation, internal and
external guidelines, regulatory frameworks,
as well as technical innovations.
She ended her presentation with a list of
recommendations to broadcasters, including
suggestions that they should produce news
and documentaries detailing the needs and
challenges of children while ensuring that
the best interests of the child are kept in
mind; engage and feed children’s intellect
and stimulate their imagination through
child appropriate, non-exploitative content
delivered in a safe environment; respect
children’s culture; tread carefully while
enabling children to understand the adult
world; and, finally, invest in research on
how digital media are impacting children’s
lives so that both programming and policy
can be grounded in knowledge and
understanding.
The meeting continued through the day with five working
sessions exploring the following themes: trends in
children’s broadcasting; the challenges of developing
innovative and creative programme content for children
and of financing such quality programming; the need for
programmes about children, particularly those focusing on
the needs and concerns of children living in difficult and
often dangerous circumstances; and the importance of
child participation in research for and production of
programmes for and about children.

SESSION I
TRENDS IN CHILDREN’S BROADCASTING
This session, chaired by independent journalist and media-watcher
Ammu Joseph, featured two speakers: Ms. Patricia Edgar from
Australia and Mr. Thomas Rump, a media consultant and trainer from
Germany.
Ms. Edgar began by presenting statistics
revealing the large proportion of the
world’s population that is under the age of
24 (2.8 billion) and 15 (1.8 billion) and
pointing out that, although close to 70 per
cent of the population in several countries
comprises youth, they have little say in and
even less influence over the political and
social decision-making process.
Citing the example of Australia, she
presented data showing the dwindling
number of children in a society
where the birth rate (1.7) has
dipped below replacement
level. Despite the declining
child population, which is
mirrored in many industrialised
countries – often clubbed
together as “the West” --
children represent a lucrative
consumption market which
global media conglomerates
pursue relentlessly. The
targeting of children as
consumers has resulted in major profits for
various industries, including the toy and
entertainment industries. Meanwhile
children’s health continues to deteriorate,
with juvenile obesity, diabetes, respiratory
and cardio-vascular diseases on the rise in
many parts of the world.
Ms. Edgar pointed out that while the
privileged and powerful minority of the
world’s population suffers from an
While the world
annually spends
$ 1000 billion on
weapons, the
annual
expenditure on
development is
as low as $ 50
billion.
abundance of riches, the vast majority
suffers from extreme deprivation. With
widespread poverty continuing to be the
reality in many parts of the world, including
Asia, 238 million young people are
surviving on less than a dollar a day and
115 million children are deprived of even
basic education. While the world annually
spends $ 1000 billion on weapons, the
annual expenditure on development is as
low as $ 50 billion. Children will clearly
have to deal with this imbalance as they
grow up in the increasingly
globalised world.
Considering this context, she
said, it is disturbing that most
policies and programmes for
children pay little or no
attention to the pervasive
influence of the media,
especially television, the
Internet and advertising. Nor
do they take into account the
positive potential of good
quality media that can enrich children’s
lives and stimulate their brains so that they
are physically and mentally prepared to
survive and thrive in the information age.
At the same time both parents and teachers
tend to be distrustful of the media and new
technologies and thereby fail to use them
constructively to enhance children’s growth
and development in the world into which
they have been born and will continue to

elong, which is in many ways defined by
global communication.
Outlining five points of principle for
children’s media, she said media must
above all have an educational goal and be
trustworthy. Programme producers must be
allowed to take risks by pushing
boundaries, exploring new possibilities,
raising fresh questions and challenging
children to think and act. She emphasised
the importance of story-telling and of using
the opportunities presented by multi-media,
multi-platform patterns that children take to
so naturally.
She also spoke briefly about the World
Youth Digital Story-telling Exchange
Project (WYDSTEP) aiming to enable
children to tell their own stories, train them
in new media, and encourage them to share
ideas and stories across the globe. The
project includes plans for a global digital
archive/library that will help give young
people a voice.
Next Mr. Thomas Rump presented key
findings of two studies conducted in
Germany over the past few years, seeking
information from children on their own use
of media. The figures revealed that
children’s media consumption rose from
346 minutes per day in 1980 to 502 minutes
per day in 2000 and 600 minutes per day in
2005. According to Mr. Rump, the gain is
explained partly by their pattern of
simultanously using two or more sources of
media, which means that they are diverted
and their attention levels are reduced.
Also, he said, the emergence of more media
forms will translate into growth in time
spent on media.
The biggest gainer in terms of time share
between 2000 and 2005 was the Internet,
which rose from three to seven per cent,
whereas TV’s share remained constant at
37%, radio’s share went down slightly
(from 41% to 37%) and the share of other
audio went up by just one percentage point
to eight per cent. With media use, too, the
most remarkable growth was in computer
usage: if in 1990 only seven per cent of all
children used a PC at least once a week, by
2003 the figure had risen to 61%.
Similarly, while the Internet was not even
on children’s horizon in 1990, it had
established itself quite firmly by 2003.
There was no substantial difference
between age groups in their use of TV
(ranging from 97% among 8-9 year-olds to
100% among 10-11 year-olds). However,
12-13 year-olds emerged as the top users of
all the other media, including computers,
with 10-11 year-olds coming close only in
terms of radio; the biggest gap was in
Internet usage, with the younger group 14
percentage points behind the older group.
Mr. Rump specially highlighted research
findings relating to radio, which suggested
that only about seven per cent of all
children aged 6-13 tune into specific
programmes, while 77% just tune in and
listen to whatever is being broadcast at that
time. Further, only 35% of all children tune
in daily and 80% do not listen to radio in
their own room (in other words, of their
own volition). Most children in the 6-13
age group (86%) seem to use radio
primarily for music and, consequently
perhaps, to prefer commercial radio stations
to public broadcasters.
According to Mr. Rump, while media use is
likely to grow in the future, time budgets

may not grow as fast. Similarly, while
radio stations will be able to retain their
present reach, less time will be spent
listening to radio, thereby lowering radio’s
market share.
Net consumption (use of just one source at
a time) will decrease with competition from
more forms of media.
Finally he listed the reasons given by
children for listening to radio.
Entertainment emerged as the top reason.
But children also seemed to turn to radio
for help in dealing with moods, for
guidance, because of curiosity about the
adult world, as a substitute for real-life
social contacts, and as a baby-sitter.
The lively discussion that followed this
presentation of findings from Europe
underscored the urgent need for research
into different aspects of children and the
media in Asia. Among the points made by
participants were:
●
Entertainment was only one of the
reasons cited by children for their
use of radio, whereas at least four
(moods, guidance, curiosity and
friend/companion) signalled a felt
need for programmes based on the
spoken word rather than a
monotonous diet of music and more
music.
• Are we shaping our young listeners
in our image of them or are young
listeners shaping our content? Are
we merely assuming that they want
only entertainment of a certain
kind?
• If efforts were put into creating
relevant, exciting, inspiring,
compelling and entertaining content
for children it is possible that their
attention span would rise.
• Music-based entertainment is the
easy way out; with more support
for children’s programmes, more
meaningful and interesting content
could be produced for radio.
• The curiosity factor makes it clear
that programmes today need to take
children seriously and not be overprotective.
• Private, commercial radio has
created a situation where children
and young people have come to
assume radio is only for listening to
music.
• Is popular music the only form of
entertainment?
...children also seemed to turn
to radio for help in dealing
with moods, for guidance,
because of curiosity about the
adult world, as a substitute
for real-life social contacts,
and as a baby-sitter.
Mr. Rump summed up by saying that
although TV would remain the dominant
source for entertainment and perhaps even
for information over the next couple of
decades, what will change is the way TV
and other media interact with the Internet –
e.g., if pod-casting appears to be a fashion
today, it could well be the way of the
future. Radio can also have a future
because it allows the audience to do other
things simultaneously. However, it may be
necessary for radio to reclaim the reputation
it has lost as a result of commercial radio
relying on easy content in the form of
music repeated ad nauseum. Nevertheless,
he concluded, the more developed a country
becomes, the less influence radio is likely
to retain.

SESSION II
DEVELOPING INNOVATIVE AND CREATIVE CHILDREN’S
PROGRAMMING CONTENT
The next session, intended as an exchange of experiences, examples and
views on creative and innovative programming and production, was
chaired by Ms. Jai Chandiram, Managing Trustee, International
Association of Women in Radio and Television, India Chapter. It featured
four speakers: Ms. Catherine Nebauer, Senior Vice President/General
Manager, Nickelodeon Networks Asia; Ms. Hyunsook Chung, Head of
Children’s Programming, Korea Educational Broadcasting System (EBS),
presently on secondment to ABU; Mr. Haruo Sakitsu, Director
Programmes, Asian Broadcasters’ Union (ABU); and Mr. Zhang
Xiaojun, Deputy Director, Youth and Children’s Programming Center,
(CCTV).
In her presentation titled “Connecting
with Asian Audiences,’’ Ms. Nebauer
began by describing the special qualities
of children in Asia. For example,
according to her, they use technology
differently, are under pressure to succeed
and especially to excel in education, have
more parental guidance and have to fit
into defined roles within the family
structure.
Surprising though it may seem,
there is greater penetration of
mobile phones among Asian
children than their U.S.
counterparts. An estimated 75
million 5-14 year-olds will
own mobile phones by 2007.
Korea is likely to be the first
country in the world to be
completely wireless.
Nickelodeon’s research has
also revealed that a large number of
children actually like school.
According to Ms. Nebauer, Nickelodeon
attempts to strike a balance between
universal and local content and to
celebrate children’s lives in a non-violent,
...it is essential
to create
innovative
content,
including
compelling
educational
content.
fun way. They believe that content is still
key and that it is essential to create
innovative content, including compelling
educational content. In order to remain
relevant they are committed to research,
conducting hundreds of focus groups and
interviewing thousands of children in
order to determine their interests and
concerns. They also involve parents to
gain their trust.
Among the new programmes
for Asian children that seek
to tap into the channel’s
areas of strength are
Downward Doghouse
(working title), a programme
that will explore aspects of
Chinese culture through the
eyes of a five-year-old, and
Confucius High, in which
modern children are placed
in a traditional setting for a present-day
take on the teachings of the Chinese
philosopher.
The popular programme, Dora the
Explorer, which is produced in a number
of Asian languages, besides English, was

used to reach out to children in the wake
of the 2004 tsunami disaster and help
them to understand and cope with what
had happened. Tapping into concerns
about children’s health and well-being,
Nickelodeon has introduced a “Let’s just
play’’ campaign to encourage young
viewers to go outside and play.
Projecting into the future, the channel is
working with the United Nations to help
children learn about and get involved in
social issues and raise children’s
awareness in order to make the world a
better place for everyone. In the final
analysis, she said, “If we take our lead
from kids we’ll never be left behind.’’
Ms. Chung’s presentation
focussed on the ABU’s meeting
and workshop on Children’s
Programme Item Exchange, and
its Children’s Drama Coproduction.
Initiated in 1992,
the effort involves the
production of short clips for
children’s magazine shows
ranging from 30 seconds to
seven minutes in four subject
categories: stories, nature and
animals, how things are made
and innovation/experimentation.
These
short items go into a global bank of
quality children’s programme items that
can be accessed and used at no cost by
participating broadcasters. Two sample
clips were screened for the benefit of
participants.
According to Ms. Chung, the item
exchange project is a cost-effective means
of generating high quality short pieces for
use in children’s magazine shows. In
October 2005, broadcast representatives
from various continents got together in
Munich for the first gathering to promote
international exchange of content for
children. The worldwide exchange now
item exchange
project is a
cost-effective
means of
generating high
quality short
pieces for use
in children’s
magazine
shows.
includes the ABU, the European
Broadcasters Union’(EBU), (URTNA),
and Latin America.
The children’s drama co-production was
initiated in 2004 by the ABU as part of its
continuing effort to contribute to the
development and expansion of quality
children’s TV in Asia.. The15-minute
dramas, targeted at children in the 7-9 age
group, are based on a common theme: the
mental growth of children. These
fictionalised stories based on real life
experiences of children from various
countiries have proved to be an excellent
format that allows the audience to feel
comfortable and to resolve issuss at an
emotional level. They also
highlight the similarities and
differences between children
in different countries, and
thereby help children to
appreciate the beauty of
different lifestyles and
cultures.
The success of the first coproduction
series involving
six members has led to the
enrolment of 12 members for
the next series. The ABU is
now ready to release clean copies of the
series to non-members who can broadcast
the programmes after paying a small
amount as copyright fee.
Mr. Sakitsu spoke of two major projects
for the young launched by the ABU: the
Asia Pacific Robot Contest and Voyage to
the Future.
Mr. Zhang Xiaojun provided a glimpse
into trends in media for children in China,
where TV remains a dominant player.
From end-2003 onwards, a number of pay
channels for youth have come into being
in China. CCTV’s Youth Channel
occupies the 7th place in ratings across 73

satellite channels available on Chinese airwaves.
However, it is placed first among
the 4-14 age group. The channel
broadcasts 18 hours a day to 296 cities
and four directly governed city regions,
besides most villages.
According to Mr. Xiaojun, the Internet is
fast becoming a vital part of Chinese
children’s media basket. Mobile media
are also poised to become the new future
of Chinese children’s media, with nearly
70 per cent of urban students possessing
mobile phones. Quality three-dimensional
broadcast is likely to be the main
orientation of Chinese children’s media in
the future, he said.

SESSION III
FINANCING QUALITY CHILDREN’S PROGRAMMING
The third session of the day, chaired by Dr. Mark McAuliffe, Executive
Producer, Video Education Australasia, focussed on the key question of
finances and was expected to explore practical solutions to the everpresent
problem of finding the funds necessary to produce quality
television programmes, particularly for children. The presenters were
Ms. Firdoze Bulbulia, Chairperson, (CBFA), South Africa; Mr. Sabri
Rahman, President, Television Airtime Services, Malaysia; and Ms.
Laura Di Nitto of RAI Television, Italy.
Ms Bulbulia acknowledged the primary
difficulties faced by media professionals
trying to create quality programmes for
children: first, the paucity of resources and
second, the possibility of funders dictating
terms. However, she said, it was necessary
to think afresh about how to identify new
partners, dialogue with them, and thereby
bring a variety of players together to create
good programmes for children.
She cited the example of the programme,
Kids Love, aired on Bush radio, a
community radio station in South Africa.
The idea was to get young people to make
their own programmes on what they love --
a deliberate effort to shift the focus away
from the customary difficult issues of
children and poverty, HIV/AIDS, etc., and
concentrate on the happy, fun side of
children’s lives. Two hundred children sent
in proposals and nine were ultimately
selected to represent the country’s nine
provinces. The chosen few attended a
workshop where they learnt about the
creative and technical process of creating a
radio programme before they went on to
make their programmes. A video showing
the process of making one such programme
was shown for the benefit of participants.
It is vital, said Ms. Bulbulia, to make sure
that the child’s story is told in the child’s
voice. At present children are not the
primary producers of even children’s
media. It is not lonly that children need to
learn the process of creating media but
adult producers also need to learn from
them.
Mr. Rahman spoke about the importance of
not only creating quality programmes but
ensuring continuity beyond a single season.
Even though the world has gone beyond
television, he said, there is still little
convergence between the media.
Introducing the Multimedia Act in
Malaysia, the former Prime Minister had
remarked that there are three birds of a
feather in the media world but they do not
fly together. According to Mr. Rahman,
they have still not learnt to fly together.
In 2004 he and like-minded friends set up
the Malaysian Children’s Media
Foundation, a private initiative with a
mission to source funds from around the
country to produce quality media content

for children. According to him, the
Foundation intends to fund the serious
business of creating quality media content
for children by providing finances for
making programmes, monitoring the media,
and so on.
Faced with the inevitable question from
funders – what’s in it for me? – the
Foundation has been talking to the
government and Parliament about the need
to grant tax exemption to software and
software development for children.
According to Mr. Rahman, such official
incentives could help raise the private
funding that could be made available for the
production of quality children’s
programming.
Ms. Nitto, representing RAI, an Italian
public broadcaster, cited an example of
public-private partnership that has worked
to support quality children’s programming
broadcast two hours per day. Since the
public broadcaster itself has limited
resources, it relies on funding from
governmental institutions, which is usually
ear-marked for specific programmes on
specific issues, such as health.
The success story she mentioned belonged
to the “edutainment’’ category – a
culturally and socially relevant programme
made in a fairy tale format. Since the
programme proved to be popular among
children, private companies came forward
to produce programme-related
merchandising. Since this could bring in
revenue, the programme makers were
interested. However, since they were also
particular about quality in their
programming, they wanted to ensure that
the products associated with the programme
would also conform to high standards.
Finally it was agreed that the programme
makers would get involved in the marketing
strategy and over several years they
inspected the programme-related items
emerging from the factory to double-check
for quality.
In the discussion that followed, mention
was made of the “I am an African’’ project
leading up to the FWSMC and the potential
of international co-production as a means of
financing children’s programmes.
Mr Allan Dow, a representative from the
International Labour Organisation, also
flagged the option of collaborating with
United Nations agencies working on
various issues since they have a mandate
for advocacy on those issues. He cited the
example of a soap opera on Cambodian
television, made by the BBC Trust, which
has emerged as the country’s most popular
programme, attracting an audience of four
million. According to him, broadcasters can
access and use such programmes without
investing any funds and can, in addition,
make money from advertising.

SESSION IV
PROGRAMMING ABOUT CHILDREN
The first session of the afternoon was chaired by Ms. Patricia Edgar and
featured presentations by Ms. Moneeza Hashmi of HUM TV, Pakistan,
Ms. Ammu Joseph, independent journalist and media-watcher from
India, Ms. Shin Dong-In, Senior Producer, Children & Youth Team,
(KBS) and Mr. Ahmed Shifan, Producer, Y*A TV, Sri Lanka.
Ms. Hashmi’s presentation dealt with the
downside of media, particularly the failure
of the media to address serious issues
concerning children in a thorough and
consistent manner. Citing the example of
the girl child in many Asian countries, she
spoke of the discrimination, exploitation
and abuse they face and their lack of access
to fundamental rights. She also showed a
short film she had produced for the Family
Planning Association of Pakistan and
UNICEF titled “We are the lights of this
world.“
In her presentation titled, “Why children
should be seen and heard,’’ Ms. Joseph
dealt with the following issues relating
primarily to the news media, drawing
examples from the Indian context: How
children are covered or not covered and
how their interests and concerns are
addressed or not addressed by the
mainstream news media; how the media
tend to neglect children as sources and
resources; how children have proved
themselves eminently capable of both
producing and critiquing media; and how
efforts to improve child rights in and
through the media may require a fresh
approach.
According to her, not only do children
barely figure on the radar of the news
media, but their voices are invariably
missing even in reports and articles on
child-related events and issues. When they
do appear, they are usually represented as
victims (and, more rarely, perpetrators) of
crime, victims or survivors of abuse, violent
conflicts, disasters and/or socio-economic
deprivation, and recipients of charity or
beneficiaries of welfare schemes.
Otherwise they are seen as participants in
cultural or sports events or winners of
various kinds of competitive events. There
is little evidence in the media of conscious

and systematic efforts to engage with
children as citizens, little active awareness
of the media’s role in enabling children to
learn about and make sense of the highly
complex world they live in, and little space
or time for children to express thoughts,
articulate doubts, fears, hopes and
aspirations, and offer ideas on current
affairs.
While there is a paucity of research on
children and media in the Asian context,
she said, a study in the late 1990s revealed
that the total number of children’s
programmes across all Indian television
channels was less than one per cent. This is
despite the fact that other studies have
found that children watch up to ten hours of
television a day. Several studies have
found that in the absence of good
programming for children, the majority of
them watch and develop a taste for
programmes, which are meant for adults
and are not always appropriate for children.
Sharing examples of successful efforts by
children -- including socially and
economically disadvantaged youngsters
(such as child workers and slum dwellers)
-- at creating their own media, participating
in shaping educational media, critiquing the
mainstream media and drafting a code of
conduct for the media, she ended by posing
the question: Should we be trying to step
up media advocacy on behalf of children or
should we be trying to ensure that the
media recognise children as legitimate
participants and partners in creating media
of, by and for children?
Ms. Shin Dong-In began her presentation
by describing a Korean television
programme which followed up on the story
of a 17-year-old girl reported missing by
her mother, who said her daughter had been
kidnapped. The TV team tracked the girl
down and delved into her background of
sexual abuse and exploitation, which had
fundamentally affected her sense of herself
and her sexuality. In the aftermath of the
programme it was revealed that a large
proportion of young girls (40 per cent)
reported experience of sexual harassment,
including online sexual proposals.
According to her, Korean media have
played a more or less positive role by
creating an atmosphere where talking about
such experiences and issues is no longer
seen as shameful. They are also generally
responsible about protecting victims of
sexual abuse and crime. However, she said,
it was important for the media to continue
to be careful about how they present such
content.
Mr. Shifan introduced Y*A TV in Sri
Lanka as a private broadcast venture with a
strong public service mission. The
production house pioneered the active
involvement of young people in shaping
and creating media content, which is also
meant for adult audiences. They have, for
example, engaged youth in discussions on a
variety of issues relevant to them, including
the devastating impact of the decades-old
ongoing conflict in the island nation.
Over the past decade Y*A TV has produced
programmes documenting the experiences
and concerns of children who have been
affected both by conflict per se and the
many issues arising out of the conflict.
Highlighting the serious problem of
landmines in the north and east of the
country, he screened one of several
programmes made about the issue.

SESSION V
CHILD PARTICIPATION
IN RESEARCH AND PRODUCTION OF PROGRAMMES
The final session of the day, chaired by Mr. Sabri Rahman, featured
presentations by Ms. Gael McIndoe, Head of Public Programmes,
Australian Centre for the Moving Image; Mr. Vagish K. Jha, media
consultant/trainer and radio activist from India, and two teenagers from
Malaysia, Ms Sarah Chen Tzee Eien and Ms Marisha.
Clarifying that her organisation was not
confined to film and/or television, Ms.
McIndoe said it included all forms of
cultural expression. Based on the idea that
people should be creators, and not only
consumers, of culture, the Centre actively
promoted public engagement in its
activities.
One such project
aimed at young
people dealt with
digitial storytelling,
drawing
on experiences
from their own
lives. In a threeday
workshop, participants began by
identifying story ideas and drafting scripts,
which were then discussed with each other.
Participants then revised their scripts on the
basis of feedback and suggestions, as well
as exposure to examples of effective digital
story-telling. They were then introduced to
story-boarding and technical aspects of
digital production. And, finally, they were
able to produce their own digital stories.
According to Ms. McIndoe, the project
helped youngsters gain and develop
creative, critical and technical skills. It also
encouraged collaboration. Most
participants found the process inspiring and
transformative, and many reported a new
sense of empowerment that came with
being valued as a story-teller.
Mr. Jha began with a brief history of radio,
particularly in the Indian context, reporting
the recent resurgence of radio with the
emergence of new technologies and
broadcast policies. The greatest growth has
been in FM radio, with nearly 400
frequencies auctioned and allotted over the
past two years and most metropolitan cities
hosting multiple FM channels, including
some launched by established media
houses. However, he pointed out, this
proliferation has not led to genuine choice
for listeners since almost all of them rely
almost exclusively on popular (especially
Bollywood and other film-based) music for
content.
At the same time, the government has not
yet legitimised community radio in the true
sense of the term despite a landmark
judgement by the Supreme Court of India in
1995, declaring that the airwaves are public
property, and although the possibility of
campus radio has been opened up.
However, it has made provisions for
community-based organisations to
participate in radio communication and
programming through the local radio
stations of All India Radio, the national
broadcaster. In addition, he said,
technological innovation has enabled a
number of small-time rural entrepreneurs,
most of them young, to set up cheap, makeshift
FM radio stations without the benefit
of official licenses. While these one-dollar

FM stations constitute a thriving – if illegal
-- cottage industry, they tend to copy
existing commercial FM stations in terms
of programming, merely giving the
customary fare a regional twist to ensure
local relevance.
Mr. Jha then went on to describe a project
he was involved with that set out to explore
the possibilities of using digital
broadcasting to address issues of
reproductive health and HIV/AIDS among
young people. As part of the project he
designed a programme for adolescents
called Umag (Zest), which aimed to
stimulate debate around such issues and
encourage youngsters to find realistic
solutions to problems in these areas.
Although the pilot episode received positive
feedback from youth as well as adults, he
felt that the programme was in the final
analysis made by a professional for
adolescents.
Following up on that experience he got
involved in an experiment to launch a radio
programme by, of and for adolescents. The
project, situated in Bikaner district,
Rajasthan, involved providing
comprehensive radio training to rural
adolescents so that they could develop and
produce their own programmes focussing
on health, development, the environment
and livelihoods. The primary target group
comprises adolescents in the age group 12-
19 years.
All 50 of the
youngsters chosen
to work on the
programme were
from remote
villages (two from
each of the 22
selected villages in
the border district) and while two-thirds
belonged to marginalised social classes and
castes, over 40 per cent were girls. Not
only were they given technical training but
they were put through a process that
demystified technology and encouraged
questioning and creative thinking, including
about the issues they wished to address
through radio. The young people also
named the programme and got involved in
audience research. Eleven months later,
with five young editors, another five scriptwriters,
ten reporters and four presenters
(with several more in each category waiting
in the wings), Kishor Vani was all set to go
on air from mid-June 2006 and thereby
become the first adolescent radio in the
country.
Ms Sarah Chen
Tzee Eien and
Ms Marisha
described their
experiences as
members of the
Golden Kids
News, Golden
Kids Club and, later, the Young Achievers
Club from the time they were ten years old.
The Golden Kids News started off as a
child-edutainment programme, which was
later spun off to be a more advanced
children’s programme on a local television
station. Even when the contract with the TV
station ended, their own development and
those of the other 28 selected children did
not. They went on to the Young Achievers
Club (www.yac.com.my), conceived as a
platform to build future leaders and a longterm
programme which includes a series of
motivational and charity activities. They
were also both selected as Malaysian
delegates to the Fourth Media Summit for
Adolescents in Rio, where they were
simultaneously involved in the launch of
the Malaysian Children Television
Foundation.
Their participation involved a few key
stages: pre-production, production and

post-production. In the preproduction
stage, for
example, they were involved
in research (going directly to
the target group) and
contributed ideas for
programmes based on what
children really want to watch
and what went with their
changing lifestyles.
According to them, what
present-day adults wanted to
see when they were children
may not be what today’s
children want to see. Instead
of hiring research companies
at great expense, they
suggested, it would be
simpler and more effective to
get children to talk to
children and determine what
kind of programmes they and
their peers want.
During production, they were
more than just “talents’’ and
...what present-day
adults wanted to
see when they
were children may
not be what
today’s children
want to see.
Instead of hiring
research
companies at great
expense, it would
be simpler and
more effective to
get children to talk
to children and
determine what
kind of
programmes they
and their peers
want.
were instead part of the crew,
learning the technical aspects
of producing a show,
contributing technical as well
as content ideas, making
suggestions on how to make
the show more appealing to
their age group, and so on.
Finally, in the post-production
period, they gathered feedback
from each other, other friends
and family members on how
the programme was received,
how it could improve, etc.
According to them, working
together as a team helped
them to learn from each other.
They concluded their spirited
presentation by assuring the
largely adult audience at the
workshop that they were not
there to take over their roles as
media professionals, saying:
“We are here just to guide
you!’’

That was an appropriate note on which to end the
regional thematic meeting on media for children! Among
the issues that came up in discussions through the day
and will be taken on board in preparations for the
Johannesburg Summit were the following:
1. The importance of paying more attention to radio,
print and, possibly, hybrid (combination) media to
meet the needs, interests and concerns of the
diverse populations of this region.
2. The need for more research on different aspects of
media by, for and about children in the Asia-Pacific
region, with children participating in the research to
the extent possible.
3. The need to ensure that various marginalised
sections of the child population, including children
from indigenous and other socially and economically
disadvantaged communities, and children in difficult
and dangerous circumstances, have access to and
can participate in media.
4. The need to examine issues relating to media policy
and regulation to promote media by, for and about
children in the region.
5. The importance of child participation and
involvement – both in creating and producing their
own media, and in providing inputs and feedback on
child-related content in the so-called mainstream
media.
6. The relevance of co-productions and content
exchanges within the region and across the world.
7. And, finally, the exciting prospect of a World
Summit on Media for Children hosted by Asia in the
near future.

Report to Asia Media Summit
29 May 2006
The idea of a World Summit on Television and Children arose because TV
programming for children was changing and under threat in a variety of ways
and could no longer remain a domestic issue.
The First World Summit on Television and Children was held in Melbourne,
Australia, in March 1995. It was attended by 637 delegates from 71 countries.
The next three Summits were held in London, UK (1998), Thessaloniki,
Greece (2001) and Rio de Janiero, Brazil (2004). The last one attracted over
3000 delegates from 70 countries worldwide, while another 2000 watched the
proceedings online via real-time webcast. About 300 journalists from Brazil
and abroad covered the event.
The World Summits on Media for Children are meant to get like-minded
people together to work together and bridge divides towards the following
goals:
• To achieve a greater understanding of developments in children's media
around the world.
• To raise the status of children's programming.
• To draw to the attention of key players in broadcasting the importance
of issues relating to children.
• To agree on a charter of guiding principles in children's media
• To ensure that the provision of programmes for children will be
guaranteed as the communications revolution proceeds.
• To ensure the provision of opportunities for quality children's
programming in the future
A Regional Summit was held in the Philippines in 1996.
World Summit will also be held in Asia.
Soon, perhaps, a
Patricia Edgar
We have time for only a very brief and sketchy report on the interesting
Regional Thematic Preparatory Meeting for the 5th World Summit on Media
for Children held here yesterday. The theme of the Summit, scheduled to be
held in Johannesburg, South Africa, in March 2007, is "Media as a tool for
global peace and democracy.”

In the inaugural session, chaired by Moneeza Hashmi of HUM TV (Pakistan),
Patricia Edgar, president of the World Summit Foundation for Children and
Adolescents (Australia), provided us with a capsule history of the media for
children movement kick-started by the 1 st World Summit held in Melbourne
16 years ago. Firdoze Bulbulia, chair of next year's World Summit, then
outlined her hopes and plans for the Summit and described the many different
levels of preparatory work leading up to the event -- of which yesterday's
meeting was an important part.
Finally, Gaye Phillips of UNICEF spoke about the need for responsible
journalism to protect children's interests and rights, as well as about the new
challenges that need to be met in the digital media age.
The workshop continued through the day with five working sessions. The
themes explored in these sessions were: trends in children's broadcasting; the
challenges of developing innovative and creative programme content for
children and of financing such quality programming; the need for programmes
about children, particularly those focusing on the needs and concerns of
children living in difficult and often dangerous circumstances; and the
importance of child participation in research for and production of programmes
for and about children. Unfortunately, there is not enough time to mention all
the speakers and to summarise their varied presentations.
Over 60 participants from different professional backgrounds stayed through
the day-long workshop and actively engaged in the lively discussions. Among
the issues that came up in these discussions and will be taken on board in
preparations for the Johannesburg summit were the following:
1. The importance of paying more attention to radio, print and, possibly,
hybrid media to meet the needs, interests and concerns of the diverse
populations of this region.
2. The need for more research on different aspects of media by, for and
about children in this region.
3. The need to examine issues relating to media policy and regulation to
promote media by, for and about children here
4. The importance of child participation and involvement -- both in
creating and producing their own media, and in providing inputs and
feedback on child-related content in the so-called mainstream media.
5. The relevance of co-productions and content exchanges within the region
and across the world.
6. And, finally, the exciting prospect of a World Summit on Media for
Children hosted by Asia in the near future.”
Ammu Joseph

Regional Thematic Preparatory Meeting for the
5 th World Summit on Media for Children
28 th May, 2006, Kuala Lumpur
Participants
1 Ms Patricia Edgar
President, World Summit Foundation for
Children and Adolescents,
8 Mount St., Eaglemont
Victoria 3084, Australia
Tel: +61-3-94571441
Fax: +61-3-94574696
triciaedgar@optusnet.com.au
3 Dr Mark McAuliffe
Executive Producer
Video Education Australasia
36 Phoenix St.
East Brunswick, 3058 Australia
Tel: 61 3 9380 4422
Fax: 61 3 9380 4033
markm@vea.com.au
5 Mr. Tashi Dorji
General Manager, PPD
Bhutan Broadcasting Service Corporation
(BBS)
P.O. Box 101, Thimphu, Bhutan
Tel: +(975-2) 323-071
Fax: + (975-2) 323-073
bbs@bbs.com.bt
7 Mr. Zhang Xiaojun,
Deputy Director, Children’s Programming
Center
China Central Television (CCTV)
No. 11 Fuxing Road, Beijing 100859, China
Tel: +86 10 6850 9784
Fax: +86 10 6850 8449
zhangxiaojun@cctv.com
9 Ms. Barbara Skerath
Journalist
Media Trainer/Consultant
Zum Landhaus 24
50996 Cologne, Germany
Tel: +49 2236 69483
Fax: +49 2236 69483
bskerath@web.de
2 Ms. Gael McIndoe
Head of Public Programs
Australian Centre for the Moving Image
Mail P O Box 14 Flinders Lane
VIC 8009
Australia
Tel: +61 3 8663 2425
Fax: +61 3 8663 2511
gael.mcIndoe@acmi.net.au
4 Mr Firman Simanjuntak
Producer, TVRI
Indonesia
Jalan Gerbang Pemuda, TVRI Senayan
Jakarta Pusat 10270
Indonesia
Tel: +62-21-5737152
Fax: +62-21-5737152
fjuntak@yahoo.com
6 Mr. Ugyen Tshering
The Tsay Saab AV Production, BBS
Khachoe Lam Street, Box 855, Thimphu,
Bhutan
Tel: +975 2 325867
Fax: +975 2 325867
ugyentshering@gmail.com
ugyentshering@gmail.com
8 Mr. Chen Zhansheng
Project Manager, International Relations
China Central Television (CCTV)
No. 11 Fuxing Road, Beijing 100859, China
Tel: +86 10 6850 9725
Fax: +86 10 8824 3380
chenzhansheng@cctv.com
10 Mr Thomas Rump
Consultant
Am Galgenberg 13
79117 Freiburg, Germany
Tel: 49-761-65752
Mobile: 49-172-7685163
rump@perconsult.com

11 Ms Jai Chandiram,
Managing Trustee, International Association
of Women in Radio and Television, India
Chapter
G17D, South Extension Part II
New Delhi, India 110049
Tel: +91 11 26266629
jaichandiram@yahoo.co.in
fict@fictindia.com
13 Mr. Seppi Sebastian
Information Manager
India Tsunami Rehabilitation Programme
Save the Children, India
No.1 Vijayaraghava Lane, Vijayaraghava
Road, T-Nagar Chennai, 600017 India
Tel: + 914428150757
s.sebastian@scfukindia.org
15 Ms Ammu Joseph
Journalist and Media Critic
71, S.T. Bed Layout
Koramangala
Bangalore 560 034, India
Tel: 91-80-2553 5840
Fax: 91-80-2552 1831
ammujo@dataone.in
ammujo@gmail.com
17 Ms Laura Di Nitto
RAI-International Marketing
Viale Mazzini,14 00195 Roma, Italy
Tel: +39.06.3686.3705
Fax: +39.06.3735.1647
lauradinitto@yahoo.it
l.dinitto@rai.it
19 Ms Shin Dong-In,
Senior Producer of Children& Youth Team,
KBS
#18 Yoido Dong, Youngdeungpo Gu
Seoul 150-790, Korea
Tel: 82-2-781-3947
Fax: 82-2-781-3529
sera1108@hanmail.net
12 Mr Vagish Jha
Media Consultant and Trainer
A-2/174, Aya Nagar Extension,
Phase - V, Mandir Marg
New Delhi –110047,
Tel: + 98 6824 9634
vagishkj@gmail.com
vagishkj@yahoo.com
14 Ms. Bidisha Fouzdar
India Country Information Manager
Save The Children (UK), New Delhi
India Programme
IInd Floor, A-20 Kailash Colony
New Delhi – 110048, India
Tel: +9111 4229 4900
Fax: +9111 4229 4990
b.fouzdar@scfukindia.org
16 Ms Cristina Loglio
Americas and Asia/Pacific Area
RAI-International Marketing
Viale Mazzini,14 00195 ROMA IT
Tel: +39 06 3686 953
Fax: +39 335 6404797
c.loglio@rai.it
18 Ms Kim Hee Young
Liaison Officer, KBS
#18 Yoido Dong , Youngdeungpo Gu
Seoul 150-790, Korea
Tel: 82-2-781-1464
Fax: 82-2-781-1496
hykim37@kbs.co.kr
20 Mr Sipha Nonglath
Deputy Director, Lao National Radio
Laos
Lao National Radio
P.O.BOX 310
Phaynam Road Vientiane, Lao PDR
Tel: + (865-21) 243550
Fax: + (856-21) 212430
siphanl@hotmail.com

21 Mr. Karna Bahadur Mahajan
Save the Children Sweden
Regional Office for South and Central Asia
Kupondole, Sanepa Road
G P O Box 5850, Kathmandu, Nepal
Tel: + 977-1-5527152
Fax: + 977-15527266
karna@savethechildren.org.np
23 Ms Indra Nadchatram
UNICEF, Malaysia
UNICEF, Wisma UN, Block C, 2nd Floor,
Kompleks Pejabat Damansara,
Jalan Dungun, Damansara Heights,
50490 Kuala Lumpur
Tel: +603-20959157
Fax: +603 2093 0582
inadchatram@unicef.org
25 Ms Khadijah Abdul Rahman
Chairman, YAWA Communications &
Information Centre
2nd Floor, Wisma UN Block C
Kompleks Pejabat Damansara
Jalan Dungun, Damansara Heights
50490 Kuala Lumpur, Malaysia
Tel: +603-7727 5615/2094 6125
Fax: +603-2094 9573
Email: khadijah@yawa.org
27 Ms Sonia Randhawa
Centre for Independent Journalism Malaysia
27c Jalan Sarikei off Jalan Pahang
53000 Kuala Lumpur
Tel: 03-40230772
Fax: 03-40230769
Email: sonia@cijmalaysia.org
29 Ms Hyunsook Chung,
Senior Executive, Programme Department
Aisa-Pacific Broadcasting Union (ABU)
2 nd Floor, New IPTAR Building
Angkasapuri
50614 Kuala Lumpur, Malaysia
Tel: + 603-2282 5690 (DL)
Fax: + 603-2282 5292
sook@abu.org.my
22 Ms Gaye Phillips
UNICEF Representative to Malaysia &
Special Representative to the Republic of
Singapore and Brunei Darussalam
United Nations Children's Fund
Wisma UN, Block C, 2nd. Floor
Kompleks Pejabat Damansara
Jalan Dungun, Damansara Heights
50490 Kuala Lumpur, Malaysia
Tel: +(603) 2095 9154
Fax: +(603) 2093 0582
gphillips@unicef.org
24 Mr. Sabri Rahman
President, Television Airtime Services
Malaysian Children TV Programme
Foundation
Chairman, Malaysian Coalition for the
Prevention of Child Sexual Abuse
No.2, Jalan Pemberita
Taman Temasya, Glenmarie
40150 Shah Alam, Selangor, Malaysia
sabri@tas.com.my
26 Ms. Hajah Zuraidah
Chief Operating Officer, Malaysian Children
TV Programme Foundation
Lot 2, Jalan Pemberita U1/49
Temasya Industrial Park
Glenmarie, 40150 Kuala Lumpur
Malaysia
Tel: +603-5569 2755
Fax: +603-5569 3755
zuraidah@mctf.org.my
28 Mr. Haruo Sakitsu,
Director, Programme Department
Asia-Pacific Broadcasting Union (ABU)
2 nd Floor, New IPTAR Building
Angkasapuri
50614 Kuala Lumpur, Malaysia
Tel: +603-2282 2480
Fax: +603-2282 4606
sakitsu@abu.org.my
30 Ms. Vanessa Ching
Senior Executive Programme Department
Asia-Pacific Broadcasting Union (ABU)
2 nd Floor, New IPTAR Building
Angkasapuri, 50614 Kuala Lumpur
Malaysia
Tel: +603 2282 5690
Fax: +603 2282 5292
vanessa@abu.org.my

31 Ms Philomena Gnanapragasam
Programme Supervisor, Traxxfm, RTM
P O BOX 11272, 2 ND Floor, Wisma Radio
Angkasapuri, 50740 Kuala Lumpur
Malaysia
Tel: +603 2288 7663
Fax: +603 2284 5750
philo@traxxfm.net
33 Ms. Nurin Marini Bt Ramian
Head Content Development, TV3
Sri Pentas
No.3, Persiaran Bandar Utama
47800 Petaling Jaya, Selangor Darul Ehsan
Malaysia
Tel: +603 7726 0970
marini@tv3.com.my
35 Ms. Farah Syahnaz Hj Ruslan
Assistant Producer, RTM
Public Affairs Unit
4th Floor, Wisma TV, Angkasapuri
50614 Kuala Lumpur, Malaysia
Tel: +603-2288 7778/7641
Fax: + 603-2283 2448
farahazmiera@yahoo.com
37 Mr. Rosli Mohd Nordin
Broadcast Journalist, RTM
News Centre
GF, Wisma TV, Angkasapuri
50614 Kuala Lumpur, Malaysia
Tel: + 603 2283 5952
Fax: +603 2282 2193
roslimohdnordin@hotmail.com
39 Ms. Sarah Chen Tzee Eien,
Sri Cempaka Cheras School
Malaysia
(Malaysian Delegate for Rio Media Summit)
sarah@yac.com.my
41 Mr. Jayapulam
Minnal fm, RTM
2 nd Floor, Wisma TV
Angkasapuri, 50614 Kuala Lumpur
Malaysia
Tel: +603 2282 7793
Fax: +603 2208 5859
32 Ms. Lee Lai Mee
TV Producer, RTM
Public Affairs Unit ,4th Floor, Wisma TV
Angkasapuri, 50614 Kuala Lumpur
Malaysia
Tel: +603-2288 7370
Fax: + 603-2283 2448
rtm_lee@hotmail.com
34 Ms. Norazah binti Ibrahim
Executive,Brand Management, TV9
Sri Pentas
No.3, Persiaran Bandar Utama
47800 Petaling Jaya, Selangor
Malaysia
Tel: +603 7952 7999
norazah@tv9.com.my
36 Tan Wei Min
Brand Executive, NTV7
Natseven TV Sdn Bhd
No.7, Jalan Jurubina U1/18
Hicom-Glenmarie Industrial Park
40150 Shah Alam, Selangor Darul Ehsan
MALAYSIA
Tel: +603 5569-1777
Fax: +603 5569-5777
Website: www.ntv7.com.my
38 Ms. Che Rozaini Ahmad
Producer, TV3
Sri Pentas
No.3, Persiaran Bandar Utama
47800 Petaling Jaya, Selangor Darul Ehsan
Malaysia
Tel: +603 7726 0970
rozaini@tv3.com.my
40 Ms. Marissa
Sri Cempaka Cheras School
Malaysia
42 Ms Bolor Purevdorj,
Assistant Communication Officer UNICEF,
Ulaanbaatar, Mongolia
UN House, Building #2, United Nations
Street No.12
Sukhbaatar District
Ulaanbaatar 210646, Mongolia
Tel: +976 11 312201 x 103
Fax: +976 11 327313
bpurevdorj@unicef.org

43 Ms. Erdenetsetseg Demberel
Mongolian National Television
P.O.Box 365
Ulaanbaatar 11, Mongolia
Tel: +976 11 326428
Fax: +976 11 328939
mntv@magicnet.mn
45 Mr. Ko Ko Htway
Director (Radio), Myanmar Radio & TV
Department
Myanmar Radio & TV Dept.
Pyay Road, Kamayut
Yangon, MYANMAR
Tel: +95 1 536814
Fax: +95 1 525428
pthein@unicef.org
47 Ms. Moneeza Hashmi
General Manager
HUM TV, Pakistan
Pakistan
Tel: 92-42-5787450
Fax: 92-42-5782007
moneeza.h@hum.tv
moneezahashmi@hotmail.com
49 Ms Catherine Nebauer
Senior Vice President,
Nickelodeon, Singapore
The Artrium @ Orchard
60A Orchard Road
#04-01 Tower 1
Singapore 238890
Tel: +65 6221 8166
Fax: +65 6420 7331
catherine.nebauer@nick-asia.com
51 Mr. Faith Isiakpere
Board Member, Director
Children & Broadcasting Foundation for
Africa (CBFA), South Africa
72 Keurboom Street
Atholl 2196, South Africa
Tel: +2711 884 0366
Fax: +2711 883 5665
moments@icon.co.za
44 Mr. D. Tsedevsuren
Mongolian National Public Radio &
Television
P.O.Box 365
Ulaanbaatar 11, Mongolia
Tel: +976 11 327257
Fax: +976 11 327234
mrtv@magicnet.mn
46 San Win
TV Producer, Myanmar Radio & TV
Department
Myanmar Radio & TV Dept
Pyay Road, Kamayut
Yangon, MYANMAR
Tel: + 95 1 535841
Fax: + 95 1 525428
pthein@unicef.org
48 Mr. Todd K Phillips
Senior Vice-President, Communications
MTV Asia LDC
The Atrium @ Orchard
60A Orchard Road
#04-01 Tower 1, Singapore 238890
Tel: +65 6420 7109
Fax: +65 6221 6016
Todd.Phillips@mtv-asia.com
50 Ms Firdoze Bulbulia
Chairperson, CBFA, organiser 5WSMC
72 Keurboom Street
Atholl, 2196
South Africa
Tel: +2711-884 0366
Fax: +2711- 883 5665
Mobile: +27 (0) 83 325 1857
moments@icon.co.za
52 Mrs. Suzanne Davey
Suzanne Davey
Communications Assistant
UNICEF Sri Lanka Country Office
5, Githanjali Place, Galle Road
Colombo 3, Sri Lanka
Tel: +94 11 2555270 (Ext 247)
Fax: +94 11 2555333
sdavey@unicef.org

53 Mr Ahmed Shifan,
Producer, YATV
713. D.P Wijesinghe Mawatha,
Pelawatte, Battaramulla, Sri Lanka
Tel: +940115419100
Fax: +940115419299
shifan@yatv.net
55 Mr. Pathmasiri Fernando
Sri Lanka Rupavahini Corporation
15 Independence Square
Colombo 7, SRI LANKA
Tel: +94-11 2501-050/2
Fax: +94-11 2580-929
rupavahini@slt.lk
57 Mr. Par Lundgren
Project Manager/University Lecturer
Karlstad University
S-65184 Karlstad, Järnvägsgatan 6, Sweden
Tel: +46 54 29 81 78
Fax: +46 54 29 81 99
par.lundgren@karlstad.se
59 Associate Prof. Dr. Wilasinee Pipitkul
Social Marketing Section,
Thai Health Promotion Foundation
979 34th Floor, S.M. Tower Phaholyothin Rd
Samsennai Phayathai
Bangkok 10400, Thailand
Tel: +66 2298 0500
Fax: +66 2298 0501
Wilasinee@thaihealth.or.th
61 Ms. Natthinee Rodraksa,
Senior Communication Assistant
UNICEF Office for Thailand
19 Phra Atit Road
Bangkok 10200, Thailand
Tel: (66 2) 356 9478
Fax: (66 2) 281 6032
nrodraksa@unicef.org
63 Ms Madeline Eisner
Regional Communication Advisor
UNICEF EAPRO , 19 Prah Atit Road
Bangkok 10200, Thailand
Tel: + 66 2 356 9406
Fax: + 66 2 280 3563
meisner@unicef.org
54 Ms. Piyumi Ranasinghe
Maharaja Television Organization
No. 36 Araliya Uyana, Depanama
Pannipitiya, Sri Lanka
Tel: +94 11 2851 371/2
Fax: +94 11 2851 373
channelone@maharaja.lk
56 Mr. Bertil Johansson
City of Karlstad
S-65184 Karlstad, Järnvägsgatan 6
Sweden
Tel: +46 54 29 9186
Fax: +46 54 29 9170
bertil.johansson@karlstad.se
58 Mr Allan Dow
Communications Officer
ILO - IPEC - Mekong Project to Combat
Trafficking in Children and Women
United Nations Building, 10th floor
Rajdamnern Nok Avenue
Bangkok 10200, Thailand
Tel: (+66) 02 288 2057
Fax: (+66) 02 288 3063
Mob: (+66) 09 891 5003
dow@ilo.org
60 Ms. Khemporn Wiroonrapun
Director,
Foundation for Child Development (FCD)
143/109-111, Pinklao Pattana,
Arun amarin, Bangkok-noi
Bangkok 10700, Thailand
Tel: + 662-4336292 Etn 105
Fax: + 662-4336292 Etn 102
iamchild2004@yahoo.com
Dogkem47@yahoo.com
62 Mr. Mark Thomas
Communication Officer, UNICEF Thailand
Country Office
19 Phra Atit Road, Banglumpoo
Bangkok 10200, Thailand
Tel: +662 356 9481
Fax: +662 281 6032
mthomas@unicef.org
64 Mr Kritsada Jirathun
UNICEF East Asia and Pacific Regional
19 Phra Atit Road
Bangkok 10200, Thailand
Tel: + 662 356 9249
Fax: + 662 280 3563
kjirathun@unicef.org

65 Mr. Ithipol Pretiprasong
Project Manager, TV4 Kids project,
Kanueng, Luechai Foundation,
Thammasat University, Thailand
Tel:+661-6569 4308
Fax: +661-2665 6045-6
www.tv4kids.org
mrithipol@hotmail.com
66 Ms. Sudruetai Lerdkasem
Programme Production Director
Television Thailand
9, soi Areesamphan, Rama IV Road
Phayathai, Bangkok 10400, Thailand
Tel: +66 1943 2303
Fax: +66 2275 6848
jangsudruetai@hotmail.com.
67 Mrs Nantawan Ampaivorn
Executive Programmer, Head of Social
Affairs Programmes
Television of Thailand Channel 11
9, soi Areesamphan, Rama IV Road,
Phayathai, Bangkok 10400, THAILAND
Tel: +662-3182110
Fax: +662-3182110 ext.4026
smilejig@yahoo.com