Core Strategy (PDF) - Lake District National Park

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Lake District National Park Core Strategy including Proposals Map Adoption October 2010 3.11.2 The economy relies on tourism and retail, which generally offer only low paid part-time and seasonal employment. There is a lack of start up businesses and business premises that they can locate to. Many jobs are low skilled. And employers have problems recruiting locally. Local services and independent retailers are vulnerable to changes affecting jobs in the nuclear industry on the west coast. The agricultural sector has experienced decline and farm diversification schemes are becoming more common. While some farms are increasing in size, there is also a trend towards smaller holdings and hobby farming. 3.11.3 The traditional settlement pattern and poor public transport in some areas means that many people rely on private transport. Frequent bus services are often not commercially viable. The A66 links the M6 to West Cumbria – an area suffering from industrial decline, relatively high levels of unemployment, and a priority for regeneration. Improvements to the A66, and other roads, present topographical and landscape impact challenges. There is a mix of parking provision: pay and free, public and private, on and off road; all with differing levels of quality and facilities. 3.11.4 A significant proportion of accommodation is tourism-related and demand for all types of housing is extremely high. High house prices, rising right-to-buy sales and a shortage of rental properties leads to long waiting lists for social housing and an unbalanced housing market. There is an acute need, especially in Keswick, for more social housing and affordable housing. Community facilities vary and some settlements lack open space and playground provision. There is demand for allotments in Keswick and Above Derwent. 3.11.5 Keswick and Derwentwater have seen recent investment in the public realm, but generally we need to improve the quality of tourist accommodation and public places. The popularity of certain locations for car parking at the start of walks, for example near Catbells, results in congestion, verge side erosion and demand for more parking facilities. 3.12 What do we want to achieve by 2025? 3.12.1 We want to protect the distinctive character of the North, and conserve the integrity of the diverse patchwork of habitats, historic landscape, and character of the vernacular built environment. We want to protect visual amenity, including the skyline and views into and out of the area. We also want improved water quality in all lakes, rivers and other water bodies. 3.12.2 We want to broaden the economic base so that it is less reliant on tourism, facilitate diversification of farm businesses so they remain viable, and provide new employment sites to enable communities to be more sustainable. Keswick will be the main retail and employment centre. 3.12.3 We want to give priority to providing local affordable housing, especially in Keswick. And to allocate housing sites, for example in Keswick and Caldbeck, ensuring that the mix of housing types and tenures meets identified needs. We want to encourage small scale housing development in the villages. Elsewhere, we will support housing development that provides for a proven and essential housing need. 23
Lake District National Park Core Strategy including Proposals Map Adoption October 2010 3.12.4 We want to reduce traffic growth and protect environmental quality, through traffic management schemes, without compromising business interests or preventing residents from going about day-to-day activities. This includes finding solutions to the relatively high traffic volume and speed on roads over the high fells. We will encourage others to provide demand-responsive transport services, such as Rural Wheels, in settlements with limited commercial bus services. 3.12.5 We want to protect open space and sports facilities from development, and support improvements to existing facilities. We want to support development of play areas in villages where there is currently no provision, and support initiatives in Braithwaite to improve provision of informal open space. 3.12.6 Tourism will be sustainable, with a high quality offer throughout the industry, including the public realm. We will address the issues caused by car-borne traffic and demand for parking, in Keswick and Borrowdale particularly, by locating future tourism development close to sustainable transport choices. We will also work to improve the sustainable transport infrastructure. 3.12.7 Keswick will continue to be the main tourist hub and access point for surrounding attractions. Derwentwater will play a greater role in the sustainable transport network and Thirlmere will have a round-lake, recreational cycle route. We will continue to support the cycle network and cycle hub at Keswick. 24
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