Core Strategy (PDF) - Lake District National Park

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Lake District National Park Core Strategy including Proposals Map Adoption October 2010 3.13.10 Ullswater is the main focus for visitors to the East area. As a navigable lake, Ullswater offers a range of water-based recreation activities. The Ullswater Steamers are a significant attraction and form part of the popular excursion from Howtown to Glenridding/Patterdale. Fell walking, climbing and other mountain pursuits are very popular throughout the year. Helvellyn is possibly the busiest summit in the National Park, and offers summer and winter recreation. Much of the accommodation in this area is close to the lake, with significant hotels at Glenridding/Patterdale and Watermillock. There is a concentration of camping and caravan sites, especially towards the northern end of Ullswater. 3.13.11 Much of the remainder of the area is tranquil with little in the way of formal visitor infrastructure. However, Rookin House activity centre, Dalemain House and Lowther Castle offer distinctly different visitor experiences. The secluded valley of Martindale is one of the quietest of lakeland valleys. The areas around Bampton and Swindale are also very quiet, with little visitor pressure. 3.13.12 Rheged is a large visitor attraction just outside of the National Park. It is an all weather, all year round visitor centre, housing a six story high cinema screen, café, exhibition space and retail outlets. 3.14 What are the issues? 3.14.1 The volume of traffic on the A592 and the A66 is a problem, particularly during holiday periods. Traffic on these busy roads also detracts from the general tranquillity of the area. There is only a small section of National Cycle Network routes in the East area, adjacent with the A66 in the north of the area. 3.14.2 Communities in the East area are reliant on services and facilities in Penrith, and to a lesser degree in Carlisle, so they need good transport links with these two larger centres. Away from Penrith and to the west, rural transport infrastructure is poor. 3.14.3 There is a significant lack of affordable housing to either buy or rent. Affordability issues are exacerbated by the high house price to income ratios of 9:1. The lack of affordable housing means that many of the people employed in the tourism industry need to find less expensive housing outside of the National Park, leading to high levels of commuting. 3.14.4 Glenridding/Patterdale and most of the villages in the East area have a local shop. None of the settlements are large enough to support significant retail development or a supermarket, and this scale of development would be inappropriate for these settlements. Communities are therefore reliant on the on-going vitality of Penrith town centre, and to a lesser degree on Carlisle town centre. There are no playgrounds in Penruddock, Pooley Bridge or Askham, and we have identified these villages as being deficient in children’s play areas. Penrith provides the main sports and recreation facilities for many East area communities. 3.14.5 Strong transport links help to attract both businesses and tourists to the East area. Weaknesses include hidden deprivation due to a high 29
Lake District National Park Core Strategy including Proposals Map Adoption October 2010 proportion of part-time and seasonal work and a low wage economy. Reliance on tourism means that there are seasonal drops in trade and employment. There is also a lack of employment land. The agricultural sector, which many of Eden’s employment sectors revolve around, faces many changes and challenges. 3.14.6 The area around Glenridding/Patterdale and Ullswater is nationally recognised for outdoor recreation, and this is a significant market driver for tourism in the East area. Future trends in the camping and caravan industry are likely to shape the visitor experience. The recent trend is towards static caravans and lodges, away from touring pitches. Expansion of static caravan units may lead to a demand for larger sites. The challenge will be to assess whether the east area has the capacity to accommodate this demand. 3.14.7 Lowther Castle may come forward as a significant cultural and visitor attraction. This would be based around the consolidation of the listed Victorian castle on the Lowther Estate. As a destination attraction, there would be additional visitor numbers to the area, generating additional trips. Providing alternatives to the private car and enabling people to choose sustainable transport options is one way that we can address this issue. 3.15 What do we want to achieve by 2025? 3.15.1 Affordable housing, and well-paid employment and career opportunities will be available. We want to support more lake transport on Ullswater, by encouraging water bus services between settlements and across the lake to popular footpaths and bridleways. 3.15.2 There will be improved parking and public realm at Pooley Bridge, along with enhancements to lake access. Shap and Rheged will be gateways to the National Park. There will be a network of quiet lanes north east of Ullswater and in the Bampton area. We will have enabled more community based transport in the East distinctive area. 3.15.3 The A66 will continue to provide the main access to the North distinctive area, but some of the road-based traffic will have shifted to rail. 3.15.4 We will give priority to providing local affordable housing. We want to focus on allocating sites in Glenridding/Patterdale. We want to encourage small scale housing development in Penruddock, Pooley Bridge, Askham and Bampton, again to meet their identified housing needs. 3.15.5 Settlements will still link to Penrith, and to the services that Penrith provides, but communities in the East distinctive area will have access to more of the essential services locally so that people do not need to travel as frequently. 3.15.6 We want to retain the retail offer in Glenridding/Patterdale and in Pooley Bridge, and we want to retain local shops in settlements that currently support them. Penruddock does not currently have a local shop, and we 30
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Core Strategy (PDF) - Lake District National Park

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