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2012 Annual Report - The Nature Conservancy

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RESas a<br />

<strong>Nature</strong> provides many tangible benefits, but it’s often the more<br />

emotional, spiritual and ethereal qualities that inspire people to<br />

support conservation. For many, nature is a lifeline connecting<br />

us to our ancestors and community traditions. How do we put<br />

a price tag on a Grand Canyon sunset or living off the same land<br />

great-grandparent?<br />

<strong>Nature</strong> Matters I <strong>The</strong> <strong>Nature</strong> <strong>Conservancy</strong> 31

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