Analyst Briefing Xero Limited - NZX
Analyst Briefing Xero Limited - NZX
Analyst Briefing Xero Limited - NZX
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Market observations<br />
Our prediction is playing out<br />
“Start-ups”<br />
“Nimble, funded, global”<br />
“Incumbents”<br />
Start-ups don’t have<br />
resources to be successful<br />
in this market<br />
Category now requires<br />
client+accountant software<br />
Massive platform<br />
investment required<br />
Expected<br />
competitors have not<br />
emerged<br />
No one else has<br />
significant funding<br />
Incumbents<br />
(MYOB, Sage, Intuit) have<br />
finally entered market<br />
with less competitive<br />
products and<br />
architectural legacy<br />
<strong>Xero</strong> acknowledged as<br />
leading challenger<br />
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