Analyst Briefing Xero Limited - NZX

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Sage “Around half the new business in the accountancy software market is going to SaaS platforms” said Sage Nov 12 Sage 3.7m customers not on support “We suspect Sage’s new SaaS customers numbers will compare poorly with Xero” Numis Securities Ltd 5 Nov 2012 Main players in SaaS Cloud Accountancy in UK - Numis November 2012 “Sage has over 3.7m customer off support and is late to cloud with a fragmented offering” - Numis analyst “Key risk, we expect new business to continue to shift away from Sage leaving it struggling with a diminishing customer base” 20
Intuit Brad Smith, Intuit CEO: "I admire them. I think Rod Drury and the team have built a really good company, they have built a very easy and compelling product. We've learned some things from Xero that are helping us think differently, which is the highest compliment you can pay to someone who competes in your space" Xero now recognised as #1 global cloud challenger Customer satisfaction levels had begun to stagnate. And over time the anchor products, especially Quicken, had come to seem clunky and antiquated. “To sell a new version of Quicken every year, you’ve got to have a bunch of new features to put on the side of the box, Over decades, you end up with bloatware.” Intuit Exec Oct 12 SMB Market is big and growing - 29m SMBs in the US - 500m SMBs globally Intuit FY 2012 Financial Results Actual (USD) Growth Revenue 4,151m 10% Operating Income 1,404m 10% EPS $2.97 16% 21
Page 1 and 2: Analyst Briefing Xero Limited Rod D
Page 3 and 4: Contents 1. Business overview 2. Ma
Page 5 and 6: Accounting is killer app for small
Page 7 and 8: Cloud Investment landscape (USD) Sa
Page 9 and 10: Capital Placement ($000’s) Pre IP
Page 11 and 12: Xero model Financial Network Raise
Page 13 and 14: Single ledger disruptive and compel
Page 15 and 16: Winning the accountant Providing th
Page 17 and 18: 2. Market observations 17
Page 19: MYOB Australasia • MYOB sold to A
Page 23 and 24: Australian execution The Aussie mar
Page 25 and 26: Performance highlights 6 months to
Page 27 and 28: Regional Growth 6 months to 30 Sept
Page 29 and 30: Growth strategy Vision The global l
Page 31 and 32: “Stars are aligned - now is the t
Page 33 and 34: Funding next wave of growth “Acco
Page 35 and 36: Outlook FY2013 Accelerated investme

Analyst Briefing Xero Limited - NZX

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