THIS IS HOW THE PATH IS BUILT - Odebrecht Informa

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Communication open dialogue operates the Dom Pedro I Corridor in Campinas, São Paulo. Six months ago, the company launched a bulletin titled De Olho na Rota (An Eye on the Route), which provides information on traffic conditions throughout the highway system, including closed lanes and road works. It sends seven daily updates of the bulletin to radio stations and news websites, especially at peak times. Rota das Bandeiras is also preparing to launch its new website, which will publish real-time imwritten by Renata Meyer photo by Artur Ikishima Comprehensive programs de s- ig ned to communicate with the community and the media have been an important ally of <strong>Odebrecht</strong> TransPort’s concessionaire subsidiaries when fulfilling one of the company’s basic principles: ensuring the continuing improvement of the services it provides. “As providers of public services, we are committed to communicating with our users effectively, foreseeing events and avoiding surprises,” says Marco Be natti, the officer Responsible for Communication at Rota das Bandeiras, the concession company that <strong>Odebrecht</strong> TransPort’s concessionaire subsidiaries use communication tools to maintain close relations with the community and the press informa 16
Bahia Norte’s publications: full accountability ages from the cameras installed along the highways. Rota das Bandeiras has adopted a transparent and proactive stance in its press relations. “Nothing goes unanswered,” says Benatti. He says that speed and accuracy when working with the press have made all the difference in earning media professionals’ trust. At SuperVia, the concessionaire that runs the commuter rail system in the Rio de Janeiro metropolitan region, the challenge of providing information to users quickly has the support of technology. The company has invested BRL 2.9 million in an integrated communication system with its clients – the passengers aboard its trains – which is managed at the Operational Control Center (OCC). This new system enhances operational security and safety while streamlining the OCC’s communications with train drivers. The concession company is also investing in the deployment of television screens on trains and in stations to broadcast institutional programs that provide background information about its operations and help answer passengers’ most frequently asked questions, among other content. The Bahia Norte concessionaire, which is responsible for administering the BA-093 state highway system in the Salvador metropolitan region in northeastern Brazil, has also put an extensive communication program in place. Between December 2010 and June 2011, the company conducted a survey of users, residents and business leaders in the region to help identify the best communication strategies. “We want to show the public that our work is not limited to collecting tolls. We are here to provide high-quality service and make essential improvements to the local transport infrastructure,” says Cledson Castro, the officer Responsible for Communication at the Bahia Norte concession company. From this perspective, Bahia Nor te’s communication efforts focus on accountability to the community. It periodically invests in informative campaigns on matters like the delivery schedule for road works and changes in traffic flow and intensity. Bahia Norte also maintains an active presence on social networks. To inform the public about traffic conditions, it has created a Twitter page and updates it several times a day. Users can also obtain this information by logging on to the concessionaire’s website. In Cabo de Santo Agostinho, Pernambuco, where Rota dos Coqueiros manages 6.5 kilometers of highway, face-to-face communication has made a big difference in the community’s life. The concessionaire invests in traffic education, road safety and environmental awareness campaigns through seminars, training sessions and recreational activities for local residents. It has also started publishing a bimonthly newsletter to communicate with the highway’s users. With a circulation of 10,000 copies, the newsletter is distributed at the toll plaza, which is the company’s main point of communication with the public. “Through the newsletter we show our users what we are doing for the community. As a result, they can take part in our projects and see that our work goes beyond maintaining and operating the highway,” says Elias Lages, President and CEO of Rota dos Coqueiros. informa 17
Page 1 and 2: # 159 vol XXXIX MARCH/APRIL 2012 En
Page 3 and 4: foto: Lia Lubambo informa 1
Page 5 and 6: & News Capa People Ilustração de
Page 7 and 8: EDITORIAL It’s right there in the
Page 9 and 10: y Metro and road construction proje
Page 11 and 12: changes and access routes, and the
Page 13 and 14: Baixo Tejo Highway: benefits touris
Page 15 and 16: Passengers on the Electric Train in
Page 17: Ruta del Sol and Germán Cardona:
Page 21 and 22: ands A 200-km stretch of the ongoin
Page 23 and 24: Workers installing rails and sleepe
Page 25 and 26: through written by Heloísa Eterna
Page 27 and 28: Building the structure for the Expr
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Page 35 and 36: speed A safe way to gain 33 written
Page 37 and 38: fies each kit. In addition to repla
Page 39 and 40: written by Carlos Pereira photos by
Page 41 and 42: On the road: Braskem often uses tru
Page 43 and 44: life achieved Light-rail projects i
Page 45 and 46: The existing Zona Rental Station wi
Page 47 and 48: Worker inside a TBM: valuable exper
Page 49 and 50: Dredger in the Port of Rotterdam an
Page 51 and 52: Christina Neuffer: meeting each pro
Page 53 and 54: Monica Torbey: people logistics “
Page 55 and 56: General Paz Junior’s team in Cór
Page 57 and 58: Integrating modes of transportation
Page 59 and 60: Equipment at the Belo Monte constru
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Page 67 and 68: YOU CAN SIGN UP TODAY TO SHARE YOUR
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als Embraport Terminal at the Port
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involve more than 30 conditions req
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OOG participates in the constructio
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Aproduct’s quality and cost are d
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& News People Reports about Odebrec
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2 3 7 WHAT THE ENTREPRENEURIAL LEAD
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The Braskem logo can already be see
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Industrial unit in Schkopau, near L
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Camila and her classmates helped bu
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An eye firmly on the future Gilbert
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Next issue: Knowledge Management Fo
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