Canada's Organic Sector: Trends, Challenges and Opportunities

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• Under the OPR, we cannot use “Certified Organic” on our labels • But: because most provinces do not yet regulate organic within the province, there is organic (certified) and organic (not certified) product confusing and competing for the same consumer • How do we address the double standard? • Do we maintain two-tier organic within the province or do we try to streamline the rules across the country?
Recently conducted SWOTS: • Organic Value Chain Roundtable strategic planning • Branding and Marketing Campaign Research • COTA’s Long-Term International Strategy • Provincial
Page 1 and 2: Canadian Organic Science Conference
Page 3 and 4: source: FiBL / IFOAM 2010
Page 5 and 6: • Approximately 3,700 farms, 695,
Page 7 and 8: Certified Organic Farms in Canada 1
Page 9 and 10: Packaged & Prepared (15%) Meat, Fis
Page 11: Conventional Retail: $925.8 million
Page 17 and 18: • All signs point to declining pr
Page 22 and 23: Strengths ◦ New standards, certif
Page 27 and 28: Tagline/Slogan It’s in our good n
Page 30: A Voice for Organic “As a teacher
Page 34: Think Before You Eat Why you should
Page 38: It’s a good sign. It’s a small
Page 43: Thank goodness, it’s organic Enjo
Page 47 and 48: Organic Passionate Global Healthy C

Canada's Organic Sector: Trends, Challenges and Opportunities

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