Canada's Organic Sector: Trends, Challenges and Opportunities

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Strengths ◦ New standards, certification, accreditation systems ◦ Increased organic sector capacity ◦ Canada Brand and buyer image of Canada ◦ Diversity: consensus standards, cooperation, cross-pollination ◦ Dedicated industry organizations ◦ Research Weaknesses ◦ Challenges facing new and existing producers, processors, distributors ◦ Limited data and analysis of full value chain ◦ Risk management along the supply chain, public relations ◦ Diversity: horizontal sector across all commodities and scales ◦ Confusion ◦ Lack of Funding
Opportunities ◦ Significant growth in consumer demand, import displacement ◦ Strategic equivalencies and trade recognition, exports ◦ Growing consumer awareness of food issues ◦ Potential to increase domestic supply ◦ Potential to connect with other agriculture organizations ◦ Research Threats ◦ Low market power and downward price pressure across industry ◦ GE impacts on organic integrity and market ◦ difficulties in “connecting the dots” — with each other, other agriculture organizations, with consumers ◦ Attrition ◦ Negative publicity
Page 1 and 2: Canadian Organic Science Conference
Page 3 and 4: source: FiBL / IFOAM 2010
Page 5 and 6: • Approximately 3,700 farms, 695,
Page 7 and 8: Certified Organic Farms in Canada 1
Page 9 and 10: Packaged & Prepared (15%) Meat, Fis
Page 11: Conventional Retail: $925.8 million
Page 17 and 18: • All signs point to declining pr
Page 20 and 21: • Under the OPR, we cannot use
Page 27 and 28: Tagline/Slogan It’s in our good n
Page 30: A Voice for Organic “As a teacher
Page 34: Think Before You Eat Why you should
Page 38: It’s a good sign. It’s a small
Page 43: Thank goodness, it’s organic Enjo
Page 47 and 48: Organic Passionate Global Healthy C

Canada's Organic Sector: Trends, Challenges and Opportunities

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