Terrapin Ridge Farms - Oser Communications Group

Sartori Awarded 

Six Medals At World 

Cheese Awards 

SEE PAGE 26 / VISIT BOOTH 5013 

Terrapin Ridge Farms: 

Exotic Ingredients 

And International Flair 

Quaranta Torrone Nougat 

Passion Now Available 

From Lettieri and Co. 

SEE PAGE 56 / VISIT BOOTH 1377 SEE PAGE 70/ VISIT BOOTH 4717 

JANUARY 2011 ■ 

SPECIAL SHOW ISSUE 

Dave’s Gourmet Continues 

To Evolve And Innovate 

Dave Hirschkop, President and 

Spicemeister of Dave’s Gourmet, 

Inc. shares what makes his products 

unique. Visit Dave’s Gourmet at 

Winter Fancy Food Show booth 711. 

GN: Tell our readers a little about 

your company. What’s your main 

line of business? 

DH: Dave’s Gourmet started out 17 years ago by producing 

the world’s hottest hot sauces and then getting banned from 

Continued on Page 68 

Waggoner Chocolates Provides 

Confectionery Excellence 

Visit them in booth 1156. 

Established in 2003, Waggoner 

Chocolates is not just another 

chocolate supplier. Cedric “Joel” 

Waggoner’s family confectionery 

heritage dates back more than 80 

years. As a child, Waggoner remembers 

playing in the family business with his sisters, 

grandparents and parents on the weekends and holidays and 

later working in the factory through high school. After returning 

from the military and schooling, Waggoner re-joined 


Sticky Fingers Bakeries Offering The 

Best Chocolate Fudge Brownie Mix 

Everyone loves some delicious 

and gooey Chocolate 

Fudge Brownie desserts, the 

whole secret behind the success 

of Sticky Fingers Bakeries. 

Sticky Fingers is in the 

business of bringing the best 

treats and desserts to your table by offering you mixes, 

such as their Chocolate Fudge Brownie Mix, that will 

transform into the most incredible, mouthwatering home 

style products you will ever taste. Whether you are looking 

to offer the perfect treat to your friends, to indulge in 


Crystal Noodle Soups Continue To 

Innovate With Two New Flavors 

Approximately three years ago, 

Long Kow Foods introduced a new 

product called Crystal Noodle 

Soups to the market. Many consumers 

wondered what was special 

or unique about this new Asian 

noodle bowl, and often assumed it 

was just another quick hunger fix. 

Little by little, however, they started realizing that Crystal 

Noodle Soup was not only different, but a true breakthrough 

in the instant noodle soup category. Combining a low calorie 

non-fried noodle with gourmet freeze-dried toppings, Crystal 

Gourmet News talks to Joe Edy of 

Global Sales & Marketing about 

the company’s future. 

GN: Tell us a little about 

yourself and about Global Sales 

& Marketing. 


Ferrara Chocolate Brings Cheer With 

New Premium Belgian Chocolates 

Ferrara Chocolate is excited to introduce 

their new Imported Belgian 

Chocolate Seashells. These deliciously 

satisfying premium chocolates 

continue the growing success 

of Ferrara’s Imported Belgian 

Chocolate line. Combined with the 

rising popularity for European 

chocolate brands, Ferrara Chocolate Seashells are an excellent 

opportunity to capitalize on the growing consumer demand 

for premium chocolates. 

Each Ferrara Imported Belgian Chocolate Seashell is 


Global Sales & Marketing Expands 

Into New Territories 

JE: After 23 years with Proctor & Gamble and Coca-Cola 

Foods, I decided to move into the specialty foods business. 

I then accepted a position with Gourmet Specialties [now 

Market Center] as the Vice President in charge of sales and 


Twinings of London Blends Flavor, 

Taste And Aroma For A Fine Brew 

For us, tea is more than just a drink. 

It’s a way to calm down, to wake up, 

to spark an idea, to share a story… 

The Twinings ® story started in 

1706. That’s when Thomas Twining 

first set up shop on London’s 

Strand. In the age of coffee shops, 

he was the man who loved tea and 

worked hard to bring it to the people. 

More than 300 years later, the passion’s still there—and 

so is Twinings. They still sell tea from Thomas’ shop, and 

they still work hard to bring new blends to tea lovers. Now 


PARTNERS Introduces Mia Dolci 

Gourmet Cookie Crisps 

PARTNERS, a tasteful choice 

co., follows up on the success of 

their GET MOVIN’ Snack 

Line―healthier crackers and 

cookies that are lower in fat, 

calories and salt than traditional 

snacks―with a brand new product, 

Mia Dolci Gourmet Cookie Crisps. 

There are times when we hear an old song or catch a 

whiff of the fragrant smell of a comfort food such as 

warm bread baking and it instantly takes us back in time 

to another place. A fond memory grabs hold for a moment 


Lizzie’s Kitchen Offers Extensive Array 

of Products to Consumer Market 

Since 1991 Lesley Elizabeth, Inc 

and Lizzie’s Kitchen products 

have inspired home cooks with 

traditional flavors and aromas of 

the French countryside and 

Mediterranean coast. Lizzie’s 

Kitchen creative flavors are 

drawn from founder Lesley 

“Lizzie” McCowen’s desire to help busy families with a 

savory shortcut for healthy and delicious meals. 

Lizzie’s European heritage and experience in selecting 

and combining herbs and spices for Lizzie’s Kitchen 

Continued on Page 66

4 

SHOW NEWS www.gourmetnews.com ■ JANUARY 2011 ■ GOURMET NEWS 

Braswell Leads The Way 

With Outstanding Products 

And Eco-Chic Packaging 

For 65 years, Braswell Food Company has 

matched outstanding recipes with innovative, 

attractive packaging and has become 

the leader in the specialty condiment and 

preserve industry. In 2011, Braswell is building 

on the success of their new distinctive 

glass serving carafe packaging with the introduction 

of its Signature Wine Steak and 

Grilling Sauces. These savory sauces are infused 

with Pinot Noir, Cabernet, Merlot, 

Marsala, and Port wines to create refreshing 

new flavor profiles that will be greatly appreciated 

by today’s skilled home chef. 

These new sauces are a line extension of 

Braswell’s tremendously successful Carafe 

Dressings that were launched in 2010. These 

wonderful carafes are filled with the all natural 

and popular dressing flavors that have 

made Braswell a leader in the gourmet salad 

dressing category, including Peach Vanilla, 

Vidalia Onion & Summer Tomato, Vidalia 

Onion Peppercorn, Raspberry Vinaigrette and 

Balsamic Vinaigrette. The embossed carafes 

also feature attractive hang tags that are full 

of recipes and serving suggestions. 

For customers seeking a more artisan experience, 

Braswell has created the Carafe 

Companions, a beautifully packaged line of 

salad dressing and seasoning packets. These 

mixes are all natural and are available in four 

flavors: Basil Vinaigrette, Ranch, Italian and 

Barbecue Ranch. The Carafe Companions 

are designed to merchandise very well with 

the carafe dressings. Customers can simply 

mix one or two commonly kept ingredients 

along with a Carafe Companion packet to 

J&M Foods Offers A Great-Tasting 

Line Of Gourmet Treats 

Family-owned and operated J&M Foods is 

proud to introduce their great-tasting line of 

gourmet treats. Please try their delicious 

Cheese Straws, Traditional Cookies, Tea 

Cookies and Wine Biscuits. They’re committed 

to your satisfaction—they maintain 

the highest standards of product quality and 

use only the finest all natural ingredients to 

create their award-winning products. 

In keeping with their 100-year-old family 

recipe that inspired their great-tasting Original 

Cheese Straws, J&M Foods continues to 

introduce products to their line. The traditional 

cookie flavors include Chocolate 

make a foolproof, 

fresh-made dressing, 

at home. 

The Braswell’s 

Select line consists 

of gourmet teas, 

seafood accompaniments, 

dressings 

and dipping sauces 

that are made in small hand-stirred batches 

using only the finest ingredients. What makes 

them unique beyond their exquisite taste is that 

they are packaged in fine, reusable European 

glassware that consumers enjoy collecting and 

using again and again, year after year. Perfect 

for everyday use as well as entertaining, this 

glassware is a throwback to the jelly jar glasses 

we so fondly remember, but with a distinctly 

modern look and elegant flair. In a time when 

most things aren’t made to last, Braswell’s Selects 

are a treat for the senses and an environmentally 

conscientious choice. The Braswell’s 

Select line also includes more than 20 


Chip, Chocolate Chip Pecan, White Chocolate 

Key Lime, White Chocolate Macadamia 

Nut and Triple Chocolate. Made with only 

the finest natural ingredients like your favorite 

dark and white chocolates, pecans, 

limes and macadamia nuts, these cookies are 

baked to perfection. Enjoy them with a big 

glass of milk, with your favorite cup of coffee 

or all by themselves. For more information, 

contact J&M Foods at 800-264-2278, 

visit www.jm-foods.com or stop by booth 

530 at the Winter Fancy Food Show. 

A SPECIAL SHOW ISSUE OF GOURMET NEWS 

Publisher 

Lee M. Oser 

Senior Associate Publishers 

Steve Cox 

steve_c@oser.com / 520-721-1300 

Kate Seymour 

kate_s@oser.com / 520-721-1300 

Associate Publisher 

Lyle Sapp 

lyle_s@oser.com / 520-721-1300 

Editorial Director 

Lorrie Baumann 

lorrie_b@oser.com / 520-721-1300 

Associate Editors 

Carrie Bui 

carrie_b@oser.com / 520-721-1300 

Justyn Dillingham 

justyn_d@oser.com / 520-721-1300 

Editor - Gourmet News 

Ellen Ranta 

ellen_r@oser.com / 520-721-1300 

Art Director 

Valerie Wilson 

ads@oser.com / 520-721-1300 

Graphic Designer 

Yasmine Brown 

art@oser.com / 520-721-1300 

Traffic Manager 

Selene Pinuelas 

deadline@oser.com / 520-721-1300 

Circulation Director 

Laura Colony 

laura_c@oser.com / 520-721-1300 

Gourmet News is published by 

Oser Communications Group ©2011. 

All rights reserved. 

Publishing office: 

1877 N. Kolb Road, Tucson, AZ 85715 

520-721-1300/Fax: 520-721-6300 

Subscriber services: 

Gourmet News 

P.O. Box 30520 Tucson, AZ 85751 

www.gourmetnews.com

10 


Columbia Cheese Presents 

Award-Winning Cheeses From Europe 

Sarah Zaborowski , Vice President of Sales 

and Marketing at Columbia Cheese, talks 

about their efforts in sourcing original 

European cheeses. 

GN: How do you find these cheeses? 

SZ: There is a long history to it, and it has 

taken a lot of effort to build our relationships. 

Columbia Cheese has been working with our 

European counterparts since the 1940s when 

regular importing was still novel, so we have 

very close ties to both the producers and 

exporters from many countries. 

GN: So you don’t just scour the awards 

results from various cheese competitions? 

SZ: That would be easy, but it’s not the way 

we work. Actually, even before all the awards 

from recent years, these cheeses were already 

the most popular ones with our customers in 

the U.S. It’s really just great cheese that we 

are after, and we turn down a lot of cheese to 

maintain quality in the selection we represent. 

Of course, the awards are additional ‘outsider’ 

proof of their quality too. 

GN: And what are these top scoring cheeses? 

SZ: From CHÄS in Switzerland, Chällerhocker 

is an amazing, incredibly well aged 

raw cow’s milk cheese, so buttery and nutty, 

just full of umami. There’s also Försterkäse, 

a pudgy, spruce-wrapped cheese that is 

lightly washed. 

GN: Were there any surprises? 

SZ: Definitely. Most surprisingly last year at 

the World Championship Cheese Contest, a 

little-known cheese from us, Andeerer 

Traum, took overall second place. It was the 

same way with Mycella from our Denmark’s 

Tradition, which came in at the 

top of its blue cheese category. It’s 

pretty new for the U.S. and with a 

completely unique recipe than 

what people think about in a blue 

cheese from Denmark. 

GN: These names are pretty 

unfamiliar. Do you only look for 

unusual cheeses? 

SZ: Not at all, our longstanding relationship 

with Ciresa in Lombardy, Italy is proof of 

that, as our primary cheeses from that country 

are Taleggio and varieties of Gorgonzola, 

which sell very well all across the country. 

GN: What is on the horizon for 2011? 

SZ: Even as recently as last month we were 

in Switzerland with CHÄS and also Austria 

and Bavaria for our Kaeskuche line of 

cheeses. We visited some cheesemakers from 

our current range like Walter Rass, who we 

finally convinced to take a coffee break, sit 

down and give us the extended story about 

how his Chällerhocker was born and 

evolved. And also in Switzerland, 

from the producer of one of our 

favorite cheeses, Scharfe Maxx, 

we concluded negotiations to 

begin working with two more 

new cheeses from him, which we 

will be debuting at the Fancy 

Food Show in San Francisco. 

We’ve also been working closely with a 

small producer of pastas as they cautiously 

grow their capacity in their mill in southern 

Switzerland. It’s very close to the Italian border, 

so in that part of the country you find 

different influences on the culture such as 

these deliciously toothy and beautiful pastas. 

Overall, we’ve been patiently working on so 

many things to come together since the beginning 

of the year, and we’re thrilled it is 

all finally happening for 2011. 

Visit Columbia Cheese at booth 2614 at the 

Winter Fancy Food Show in San Francisco. 

For more information, contact Sarah 

Zaborowski at 718-937-7452, e-mail 

sarah@columbiacheese.com or visit 

www.columbiacheese.com. 

Taste The Rich Flavor Of A Blenheim 

Apricot From B & R Farms 

Do you know about Blenheim Apricots? Jim 

and Mari Rossi, the owners of B & R Farms 

in Hollister, Calif., sure do. Their family 

farm has grown and processed this 

“Cadillac” of apricots for more than three 

generations. “These apricots are different 

from all the rest you’ll see in the stores, especially 

the Mediterranean variety, which are 

a pale yellow and lacks full flavor,” said 

Mari. She continued, “Our Blenheim apricots 

are hand-picked and dried immediately to 

capture their beautiful deep orange color and 

intense, sweet-tart flavor.” 

The Blenheim apricot is becoming a 

rare delicacy because they are very laborintensive, 

but the Rossis are adamant 

about keeping this varietal available to all 

those who want to enjoy this wonderful 

California fruit. Their popularity is growing 

due to word-of-mouth and website 

testimonials, but also from recently developing 

a Facebook page and increasing 

their exposure through events such as the 

Fancy Food Shows, where one can sample 

the silky texture and rich-tasting fruit 

in person! Visit them at booth number 

303A at the Winter Fancy Food Show in 

San Francisco and find out for yourself 

why these apricots are so good. 

Their 7-acre dry yard has capacity for 

about 12,000 trays of drying apricots, 

which can turn over two to three times on 

any given year. The mid-summer harvest 

results in enough fruit to produce not only 

various grades of dried apricots, but 

also their line of products created from 

time-tested family recipes. There are the 

traditional toppings, preserves and 

chocolate-covered apricots to unique “no 

sugar added” cinnamon spread and their 

savory line of red pepper topping, chutney 

and chili preserves. 

These apricots are cholesterol and fat 

free, making them a perfect snack for kids 

and kids at heart. They are full of healthy 

nutrients including vitamin A, potassium, 

iron and fiber with just 240 calories for 

3.5 ounces! Dried apricots are great to 

pack in lunch boxes and for picnics as 

they are an instant healthy dessert. They 

can be used in a variety of recipes including 

appetizers, entrees, salads and 

desserts! Mari said with a smile, “American 

Grilled Cheese Kitchen Restaurant in 

San Francisco is one of our recent wholesale 

accounts, and they developed an awesome 

sandwich called the ‘Jalapeno 

Popper’ using our diced apricots.” 

You can purchase B & R Farms products 

at several retail stores nationwide and 

at their gift shop and website. The website 

includes more than 200 recipes like Apricot 

Citrus Shrimp Skewers, Apricot 

Braised Lamb Shanks and Apricot 

Spinach Salad. Fast and convenient 

worldwide shipping is available and all 

purchases include complimentary recipes. 

Shop at www.brfarms.com, visit the gift 

shop located at 5280 Fairview Road, Hollister, 

CA, call 800-930-9168 and drop by 

booth 303A. And, remember their motto: 

“We dry our best at B & R Farms.”

16 


Rabbit Creek Offers More Than 

350 Specialty Food Items 

Nestled on the outskirts of a small eastern 

Kansas town is Rabbit Creek Products. 

Started in 1984 with a 12-bean soup mix and 

named after a creek that runs behind the 

property, Rabbit Creek has progressed to 

more than 350 products, running the gamut 

from dips to brownies along with breads, 

scones, muffins and many other products. 

Still family-owned, Rabbit Creek believes 

that customer service is their most important 

achievement, especially in the current economic 

times. All of Rabbit Creek’s products 

are still made by hand, from start to finish; 

blending to packaging to decorating is done 

with pride and care every step of the way. 

More than 30 different types of brownies 

are offered—Caramel Apple, Crème 

Brulee, Rocky Road and their awardwinning 

Killer Mudd to name a few. The 

same with their breads: beer, quick, wine 

and olive oil. Cheesy Garlic, Monkey 

Bread, Multi-Whole Grain, Classic, and 

Garlic with Cheese Chardonnay being 

some; all breads are also offered in the 

flower-pot. Dips are offered in both vegetable 

and fruit, savory and sweet. The dips 

can also be ordered in a Chip and Dip set 

consisting of clay saucer for the chips and a 

two-piece dip pot that keeps the dip cool. 

Rabbit Creek has a gluten-free line made 

in a dedicated kitchen and includes a cookie, 

brownie, quick bread and pancake mix. Their 

fudges are microwave fudges and can be prepared 

in minutes. Twenty-four muffins, including 

three corn muffins, some with 

streusel topping or others like the lemon 

cheesecake, can all be ordered in the muffinpots 

which come with the muffin mix and six 

small flower-pots. The scones come with a 

decorative whisk tied to the package. In the 

soups there are four that are sized to individual 

proportions; these Soup for One’s are fast 

and easy to prepare and are enough for one 

person, perfect for lunch. There is a sugarfree 

line as well containing several cheesecakes, 

dips, a cookie and a cake. 

Rabbit Creek offers private labeling for 

any of its products and with only a one case, 

12 items, minimum order and a $20 one time 

fee is a bargain. Rabbit Creek’s recessionbuster 

special allows customers to choose 

three per flavor to make up a case of like 

packages, i.e. breads, brownies, muffins, 

gluten-free, scones and soups are a like category. 

So if a customer only needs three or 

six of a flavor, that’s all that is needed as 

long as a total of 12 are ordered. With 25 

new items offered this year, including a 

gooey butter cake to come out the first of the 

year, Rabbit Creek Products is your source 

for gourmet mixes. 

Come by booth 250 for more information 

and to try samples. For additional information 

call 800-837-3073, e-mail rcreek@mokan 

comm.net, and visit www.rabbitcreek 

gourmet.com. 

Discover The Taste Of Smoked Basmati 

At The Winter Fancy Food Show 

So you think you’re a gourmet?! 

If you are, then you’ve probably heard of 

smoked rice before. You have not? Then 

allow us to introduce a one-of-a-kind taste. 

The story of smoked rice reaches far into 

the past and tradition. The root of this recipe 

actually comes from two small towns in the 

old Persia where many fishermen and rice 

growers had their home. In order to make a 

healthy living, growers not only consumed 

rice for themselves but also started to trade 

the valuable commodity. Whatever was left 

over from the trade was smoke-dried until 

the next harvest. The local wood blessed the 

rice with a special flavor which was soon to 

become a real delicacy of that region. 

Today, only a handful of people know the 

real recipe of smoking rice. Founded by 

Persians, Basmati Rice GmbH Europe has 

worked over many years to perfect this special 

smoking process and is proud to be able 

to offer this delicious, international awardwinning 

Smoked Basmati to the market. 

Their Smoked Basmati soon reached a 

high level of popularity among 

Michelin star chefs all over 

the world. 

Even internationally known 

rice specialist chef Rainer Mitze 

from Germany, who has cooking 

schools all over the world, was 

overwhelmed by the unique taste 

of this Basmati: 

“This rice is unbelievable in 

both taste and aroma. You can serve it with 

almost every fish and even chicken.” 

But to be honest, the Smoked Basmati is 

so tasty that you can eat it as a main course. 

Simply add some butter and onions to the 

rice and you are good to go. 

The ATRY Smoked Basmati rice was 

awarded the Superior Taste Award 

by the International Taste & Quality 

Institute, which is the leading 

independent chef- and sommelierbased 

organization dedicated to 

testing and promoting superiortasting 

food and drink from around 

the world. 

Basmati Rice North America, 

LLC. now offers you this precious 

innovation. See them at the German National 

Pavilion for your own free tasting experience. 

Learn more by going online to www 

.basmatirice.de, calling 877-BASMATI 

(227-6784) or stopping by booth 3331 

during the show.

18 


Afire Enhances The Grilling 

Experience With Natural Ingredients, 

Sustainable Materials 

Gourmet News talks sustainable grilling with 

Marlena Chang of Afire Inc. 

GN: Tell our readers a little about your 

company. What’s your main line of business? 

MC: Afire produces all natural, highperformance 

grilling products for outdoor 

entertainers and grilling enthusiasts. We are 

constantly developing products that will 

enhance the grilling experience with all 

natural ingredients and sustainable materials. 

We have three main product lines. Our 

gourmet grilling planks are sustainably harvested, 

hand-picked from local farms and 

kiln-dried. The planks work magic with our 

all natural spice and herb rubs. KOKO 

Charcoal is our premium eco-friendly charcoal 

made from coconut fiber, which delivers 

cleaner, hotter and longer cooking time 

than conventional charcoal. 

GN: What would you say makes your 

company unique? 

MC: Being sustainable is very important to 

us. Afire uses products that are all natural 

and you can taste the difference. Our gourmet 

grilling planks are sliced from specially 

harvested trees. We preserve the natural oil 

and aroma from the tree. More smokiness 

than conventional planks means you will 

taste more flavor. 

Our seasonings are made from all natural, 

gluten-free ingredients, with no MSG 

ever! KOKO Charcoal is our premium 

charcoal for grilling. You use less KOKO 

to get higher heat, longer cooking time 

and tastier foods. 

GN: What was the most significant event for 

Afire in the past year? 

MC: That’s an easy one! Being featured in 

Food & Wine, Shape and Food Network 

magazines. That recognition feels great! 

GN: What was your marketing 

strategy in the past year? 

MC: In 2010 we spent a lot of our 

time rebranding the Afire brand to 

appeal to our target market: natural 

born grillers. We changed our 

logo, product packaging and created 

a new website, which will be launching 

soon. This rebranding is a strong foundation 

for 2011. 

GN: Who are your target end users? 

MC: We call our customers ‘natural born 

grillers.’ They’re 50 percent male and 50 percent 

female, 30-55 years old, enjoy outdoor 

entertaining, own a home, and love to keep 

up on the latest grilling trends and products. 

GN: Describe your current marketing 

strategy. 

MC: We’re ready to expand by being involved 

in the community. We have an extensive 

social media plan targeting Facebook 

and Twitter groups. We are true believers in 

guerrilla marketing. That is why we are also 

planning a NASCAR tailgating tour which 

will drive more people through our social 

media site. 

GN: Are you introducing any 

new products? 

MC: Yes, we are constantly testing, 

tasting and designing potential products 

that fit within our highperformance, 

all natural, sustainable 

grilling philosophy. 

GN: What distinguishes your products from 

the competition? 

MC: We focus on being innovative, all natural, 

high-performance and sustainable. 

That’s the reason we are in business. 

GN: Tell us about your trade show objectives, 

plans, products, promotions, etc. 

MC: We have a lot of goals we want to accomplish 

at the Fancy Food Show this 

year. We are looking for partnerships, retailers, 

distributors and manufacturer’s 

reps. We also want to introduce our new 

image to the food industry and potential 

buyers. We are offering an ‘Apple TV’ 

giveaway at our booth and will be having 

demonstrations of our all natural rubs. We 

are offering 10 percent off all trade show 

orders placed during the show. Visit us 

during the show at booth 1781N. 

Gluten-Free Products Abound at 

Fischer & Wieser Specialty Foods, Inc. 

83% Of Fischer & Wieser’s Gourmet 

Offerings Are Gluten-Free 

Fischer & Wieser Specialty Foods, Inc. 

has long been on the cutting edge when it 

comes to trend-setting products, and has 

not lagged behind in the gluten-free category. 

With 62 gluten-free products (out of 

74), spanning nine categories, many of the 

company’s best-selling products are 

gluten-free. 

Going back to the founding of Fischer 

& Wieser in 1969, their original product, 

Old Fashioned Peach Preserves, is among 

the gluten-free best sellers, as is the company’s 

signature product, The Original 

Roasted Raspberry Chipotle Sauce ® . 

Twelve of their top 13 best-selling sauces 

fall in the gluten-free category. 

Second best-seller in the sauce category, 

Mango Ginger Habanero Sauce, a glutenfree 

Scovie Award winner, contains sweet 

mangos, ginger, honey and just a dash of 

habanero pepper. It’s great as a basting 

sauce on bacon-wrapped shrimp! 

Pomegranate & Mango Chipotle Sauce, 

another gluten-free award winner and 

third best-seller in the company’s line-up, 

blends antioxidant-rich pomegranates 

with sweet mango and spicy chipotle 

peppers, making a gourmet sauce that is 

great on grilled chicken, roasted pork and 

baked fish. 

Roasted Blueberry Chipotle Sauce, 

fourth best-seller, boasts plump, juicy, 

Northwestern blueberries blended with 

zesty chipotle peppers, creating a taste explosion 

that’s perfect over cream cheese 

or Brie, and adds artisanal flair to grilled 

or baked chicken. 

Fifth on the best-seller sauce list, 

Charred Pineapple Bourbon Sauce turns 

any meal into a tropical getaway. The 

hand-roasted, tropical pineapple and Tennessee 

bourbon whiskey combo is great 

when used as a glaze on ham, or as a 

dessert sauce. 

Smokey Mesquite and Sweet Heat Mustards, 

all salsas, both pie fillings, six out of 

seven dressings, 11 out of 12 jams, four out 

of five appetizers, and 10 of the 16 Mom’s 

products claim the gluten-free mantra. 

The No. 1 selling Mom’s product, 

Mom’s Original Garlic and Basil 

Spaghetti Sauce, is not only gluten-free, 

but was named Outstanding Classic of 

2010 in the 38th annual sofi Awards 

from the National Association for the Specialty 

Food Trade, Inc. The sofi Awards 

recognize the best in specialty food and 

beverages and are a coveted industry 

honor. “sofi” stands for specialty outstanding 

food innovation. 

“With the health concerns that many 

have today, we are very proud to offer so 

many excellent products to those with 

gluten intolerances,” stated Ashley Seelig, 

Director of Quality Assurance/Product 

Development. “It makes a world of difference 

to those with such intolerances to 

have a source for great products— 

available to them so conveniently through 

our website and throughout the country in 

specialty, club and grocery markets 

around the world.” 

For a complete listing of all of Fischer 

& Wieser’s gluten-free products, go to 

www.jelly.com/glutenfree. 

For more information on all of the 

fine Fischer & Wieser products, visit 

www.jelly.com, or contact Jonathan Pehl, 

Director of Marketing and Branding at 

jonathan.pehl@jelly.com, call 800-369- 

9257 or stop by booth 788.

22 


The Flavor Of Italian Cuisine, 

The Quality Of Natural And 

Organic Products 

Arturo Rovo, North America Sales 

& Marketing Director, Agrusa Inc., 

shares what makes Bella Italia a 

high-quality brand. 

GN: Please tell us about your brand. 

AR: Bella Italia is an authentic line of 

Italian products, conforming to the richest 

tradition of high-quality Italian food. 

Premium pastas; extra virgin olive oils; 

aged balsamic vinegars are some of the 

lines offering a ‘total Italian solution’ 

under one umbrella brand of undisputed 

quality and taste. 

GN: What makes your products so good? 

AR: High-quality ingredients, best 

manufacturing process conforming to 

Italian tradition, real flavors. Our 

premium pasta is made with 100 percent 

highest durum wheat grains, with a 

high content of proteins [13.5 percent], 

bronze dyes for ‘rough-porous’ surface 

so the sauce adheres to it, and slow 

drying at low temperature to keep the 

nutritional properties and taste intact, 

and is not artificially enriched, like most 

other pastas, giving you a delicate 

smooth flavor. And, our extra virgin oils 

cover quite a range, from ‘monocultivar,’ 

extra virgin olive oil of noble quality that 

comes only from two single sources, 

Nocellara del Belice and Carolea, very 

rich in polyphenols, a natural antioxidant 

that slows down the aging of cells, intense 

and strong in flavor, to the ‘select,’ 100 

percent Italian olives from Sicily and 

Puglia regions, soft and harmonic taste; 

and the aged balsamic vinegars are 

incredible, sweet and aromatic, rich 

and irresistible. 

GN: How are you positioned in the 

market? 

AR: There are ‘premium’ products, but we 

believe we truly offer ‘value,’ very highquality 

products at very competitive 

prices. The consumer is always searching 

for value but in today’s economy that is 

truer than ever. 

GN: Who is your target audience/ 

demographic? 

AR: The consumer of Bella Italia products 

is a person that enjoys life to the 

fullest, is active and full of emotions. It 

confronts the future with optimism and 

confidence and tries to make the best out 

of the quality of life—at the table, truly 

enjoys the taste and flavors, and the interconnection 

with family members, loved 

ones and friends; appreciates and looks for 

natural and organic foods and considers 

the Italian cuisine genuine and healthy, 

always reflecting the cycles of season and 

nature; the consumer is interested in the 

‘tradition,’ the way Italian products have 

always been made. 

GN: What separates your company from 

the competition? 

AR: We have been doing this for over 20 

years and are one of the largest exporters 

of Italian food products to the U.S. It really 

is a combination of expertise and 

knowledge in the manufacturing area, 

superior customer service, excellent 

handling of logistics, comprehensive and 

creative marketing programs designed 

not only to gain market share, but also to 

enhance our brand identity and educate 

the consumer about our products, and a 

real understanding of the American market 

and what it takes to build a successful 

brand. There is a total focus on 

offering the very best and making it affordable 

and exciting. 

Learn more about Bella Italia by e-mailing 

Arturo Rovo at atarovo@agrusainc.com, 

visiting www.bellaitaliaproducts.com or 

stopping by booths 4041 and 4043 in the 

Italian Pavilion. 

Pepper Creek Farms’ 

Award-Winning Flavors 

Pepper Creek Farms is a family-based business 

founded in Lawton, Okla., in 1984. 

They originally produced eight products 

which were sold locally. However, because 

of their award-winning flavors and smallbatch 

production concept, they now produce 

more than 200 different products distributed 

worldwide. It seems consumers are developing 

a growing appreciation for their quality 

products. They are dedicated to quality control 

in every aspect of the production 

process and extremely selective when purchasing 

their fruits and vegetables, many 

of which are acquired from local growers. 

This allows them to bring in the best quality 

fruits and vegetables at their peak of 

perfection. Because of this they are able to 

choose the freshest, ripest ingredients 

available, allowing them to consistently 

produce superior quality products for very 

discriminating palates. 

Pepper Creek Farms competes in a variety 

of popular specialty food categories including 

flavor-packed Pepper Jellies, Award 

Winning Red Pepper & Carrot Relish, 

Joycie’s Spicy Pickled Beets, Gourmet 

Creamy Honey Mustard, salsas and barbecue 

sauces, great-tasting dip mixes, organic 

baking mixes and jams, premium peppercorns 

and sea salts―smoked and flavored 

from around the world―and honey from 

local apiaries. They also offer a selection of 

sweet spices, bread dipping seasonings, 

cocktail mixers and rim dippers, gourmet cocoas 

and a wide assortment of sprinkles and 

dessert toppings for every occasion. 

Bella Vista Farm is the organic division 

of Pepper Creek Farms. They feel very 

strong about farming land organically and 

insist on using only certified organic fruits 

which are nurtured and packaged without 

the use of synthetic chemicals, including 

pesticides, herbicides and fungicides. 

Farmers and processors that are certified 

organic have their procedures verified by 

an independent organization and meet or 

exceed a rigid set of defined standards. 

Bella Vista Farm offers a variety of delicious 

jam flavors that bring out the true 

taste of organic freshness. Using only 100 

percent fully-ripened organic fruit, organic 

evaporated cane juice and natural pectin, 

they hand-cook each recipe in small copper 

kettles to preserve the color, texture 

and flavor and ensure superior quality. 

Bella Vista Farm guarantees freshness and 

quality in all their products. 

Products can be made available in 

handsome wooden crates, and they’ll 

handle all details of packaging and shipping, 

including enclosing a gift card with 

a personal message. 

Many exciting new products have been 

launched this past year like Shimmer Sugars, 

Smoked Sea Salts from around the 

world, two new salsas, colorful, candy 

coated chocolate Dimples and their Victory 

Garden Pickle Kit. 

Pepper Creek farms also co-packs, private 

labels, and custom blends. Most of 

their products are packed in a shelf-friendly 

case of six. All products with the exception 

of cocktail mixers are either manufactured 

or filled at their plant in Lawton, Okla. For 

more information, visit Pepper Creek 

Farms and Bella Vista Farm at the Winter 

Fancy Food Show in San Francisco at booth 

619, contact them at 866-BEST-JAM, 

800-526-8132, 580-536-1300, visit them 

online at www.peppercreekfarms.com and 

www.bellavistafarm.com or e-mail 

sales@peppercreekfarms.com.

26 

SHOW NEWS 

www.gourmetnews.com ■ 

The Spice Hunter Quick & All Natural 

Soups: New Look And New Flavors 

JANUARY 2011 ■ GOURMET NEWS 

New Soups Give Consumers New Ways 

For Healthy, Hot Meals On The Go 

Eating on the go doesn’t have to mean lowflavor, 

high-fat fare from the drive-thru. The 

Spice Hunter ® Quick And All Natural 

Soups are offering a combination of flavor, 

health and convenience with a new look and 

great new line of 40 percent reduced sodium 

soup cup varieties—just add water. 

With soup bowl varieties like Miso 

Udon and Chicken Noodle, The Spice 

Hunter soup bowls blend great taste and 

healthy ingredients in an easy-to-use container. 

New soup bowl flavors include 

Minestrone and Spring Onion—both vegetarian 

options. New Green Chile & White 

Bean joins Split Pea, Curry Lentil and 

Chipotle Black Bean to round out the high 

fiber segment. The Spice Hunter soup 

bowls are 100 percent natural and contain 

zero grams of trans fat and no MSG. The 

new label calls out much of the nutritional 

Sartori Awarded Six Medals 

At World Cheese Awards 

Sartori took home six medals at the prestigious 

World Cheese Awards held in 

Birmingham, UK. More than 2,600 entries 

from 29 countries were entered into 

this year’s competition, with 201 judges 

from 19 countries rating the cheese. 

“Sartori is honored to be a part of the 

elite that were awarded medals in this 

incredible competition. We really owe it 

to our local patron milk farmers who 

provide us with the highest quality milk, 

and our talented cheesemakers that 

hand-craft these products. Combined they 

make these honors possible,” said Jim 

Sartori, CEO and third-generation owner 

of Sartori. 

Of the six winners, two are new additions 

to the Sartori Reserve line. Espresso 

information right on the front of the package 

for easy consumer understanding. 

“Consumers are always looking for 

healthy ways to eat on the go. Our new 

soup cups with 40% Reduced Sodium varieties 

tap into our most popular flavors 

while offering a great tasting, healthier alternative,” 

said Joe Collerd, Vice President 

of Marketing for The Spice Hunter, 

Inc. a subsidiary of The C.F. Sauer Company. 

“We have taken our best selling flavors, 

Chicken Noodle, Split Pea, Miso 

Udon, Spicy Thai, Chipotle Black Bean 

and Curry Lentil, and made them even 

healthier by reducing the salt level but not 

the flavor—making them perfect for a 

chilly winter day. It’s the new healthy hot 

lunch, dinner or snack—simple to make 

and easy to enjoy.” 

The six new 40% Reduced Sodium Soup 

Cup Varieties will join the 12 other flavors 

and three key segments: Classics, Made 

with Organic Ingredients, and High Fiber. 

BellaVitano was awarded a silver medal 

and is launching nationally at the Winter 

Fancy Food Show. Espresso BellaVitano 

combines the sweet, creamy BellaVitano 

with a premium roasted Italian espresso 

for the perfect dessert or maybe even as a 

breakfast starter. Sartori’s Balsamic 

BellaVitano, which pairs well with red 

ales, Prosecco or a Pinot Noir, also took a 

silver medal in the competition. 

Sartori’s Basil and Olive Oil Asiago, 

with its slightly spicy, nutty and fruity 

notes, was awarded a bronze medal. 

Another new Sartori cheese, Sartori Reserve 

Extra-Aged Fontina, earned a 

bronze. Red grapes, walnuts, light reds 

and dark ales pair well with this cheese. 

SarVecchio Parmesan won yet another 

The Spice Hunter single-serve soup bowls 

and cups are packaged in a disposable 

cardboard container in varying weights, 

depending on variety. Bowls retail for 

$1.99, while cups retail for $1.59. For 

more information, visit them at booth 541. 

About The Spice Hunter, Inc. 

The Spice Hunter, Inc. headquartered in 

San Luis Obispo, Calif., produces an 

extensive line of herbs, spices, blends, 

grilling spices, sea salts and organic spice 

varieties as well as all natural, convenient 

gourmet foods including instant soups, 

seasonal beverage mixes and turkey 

brine. All products are available at grocery 

and specialty retail stores throughout the 

U.S. and Canada, online at www.spice 

hunter.com or through mail-order by 

calling 800-444-3061. 

award (silver medal) on the international 

stage. The most highly decorated American 

Parmesan cheese, Sartori’s SarVecchio 

Parmesan has won 19 awards alone. 

Enjoy the mellow, caramel flavors and 

crystal texture of this fine cheese with 

dark chocolate, dried figs, red or green 

grapes, mixed nuts and a bottle of red 

wine. Visit Sartori Foods at the Winter 

Fancy Food Show at booth 5013. 

About Sartori 

Sartori Cheese has been producing artisan 

and premium cheese for more than seven 

decades for the specialty, retail, ingredient 

and restaurant markets. Based in 

Plymouth, Wis., Sartori has an impressive 

array of award-winning cheese noted 

for innovative approaches and consistent 

top quality across their entire line. For 

more information, please visit www 

.sartorifoods.com or call them directly at 

800-558-5888.

32 

SHOW NEWS 

VaVa’s Artisan 

Quality Vegetable 

Products Bring 

Ancient Traditions 

To The 

Modern Table 

VaVa vegetable products are a pioneer in 

all natural, homemade Mediterranean 

specialties. Their current line of gourmet 

vegetables, pickles and spicy spreads has 

successfully grown from an ethnic market 

leader into mainstream supermarkets, natural 

food stores, delis and specialty gourmets. 

Through it all, their products have maintained 

a consistent level of high quality 

alongside an unbeatable taste. 

VaVa products are produced in a familyowned 

factory in Macedonia, just north of 

Greece. The vegetables used in their products 

are grown in local farms using high 

grade, unaltered seeds and soil. Trained VaVa 

technicians monitor the vegetable field’s 

health throughout the season so that only the 

best batches will be used in the final product. 

The vegetables are then picked and 

processed by hand. It is this attention to 

detail that, year after year, yields the high 

quality products that VaVa brings to market. 

The VaVa product line ranges from 

family-size jarred vegetables and salads 

(83 ounces) to their signature “amphora” 

products (19 ounces), which are gorgeously 

packaged. The recipes for these spreads are 

centuries old and, even though the methods 

in agriculture and production have improved 

since then, the rustic, homemade flavor 

remains the same. 

The most popular of these products are the 

roasted vegetable spreads, continually 

praised by customers for the “freshly 

roasted” taste that the VaVa vegetable 

spreads exhibit. Their Lutenica (a chunky 

blend of roasted peppers, carrots and tomatoes) 

and Ajvar (a creamy mix of roasted 

peppers and eggplant) are a perfect addition 

to sandwiches, or side dishes and make 

exquisite dips, spreads and toppings. 

Especially wonderful about VaVa products 

is that they are all natural, containing no preservatives 

or additives, other than a bit of salt. 

They are also low in both carbohydrates and 

calories (per serving), as well as being naturally 

gluten-free. Considering these products contain 

no meat, they are also perfect for vegetarians. 

Success in the American mainstream market 

has given consumers a great new choice 

for their dietary needs. Consumers have 

started to incorporate these into everyday 

meals such as Lutenica pizza (lutenica 

spread on some fresh bread and drizzled with 

mozzarella and pepperoni) and Ajvar quesadillas 

(flatbread grilled with ajvar, cheese, 

and fresh vegetables in the middle). These 

recipes, and more, can now be found on the 

company’s website, www.vavafoods.com, 

alongside an online store that boasts more 

than 300 different products. 

All VaVa products are exclusively imported 

by Fast-Pak Trading out of Garfield, 

N.J. To find distribution or retail locations, 

please call 973-925-1111 or e-mail 

info@fastpakstore.com. See their products at 

Euro Gourmet booth 4735.

34 


Hammond’s Candies Introduces 

A ‘Sweet’ Line Of Dessert Dips 

Hammond’s Candies in Denver, Colo. has 

been handcrafting and twisting the finest 

everyday and holiday confections for more 

than 90 years. The company is worldfamous 

for its oversized candy canes, 

beautifully spun ribbon candy and stunning 

lollipops. Hammond’s still makes 

candy the old-fashioned way, with the 

same tempting recipes and the same careful 

craftsmanship on which it was founded. 

Being world-famous for its holiday candies 

and treats, consumers and retailers 

often forget about the wonderful everyday 

products that Hammond’s manufactures. 

And now, Hammond’s has expanded its 

growing market by introducing a line of 

Kookaburra Licorice Sweetens Its 

Gourmet Range With Fun New Treats! 

Renowned for its delicious soft eating 

Australian licorice, Kookaburra Licorice 

has added some fresh new treats to its 

range of gourmet licorice products. 

The fun new products, along with 

Kookaburra’s classic gourmet range, will 

be available to taste and enjoy at the 

2011 San Francisco Fancy Food Show at 

booth 2618. 

Kookaburra Licorice is renowned for 

its high standards of quality and rich 

sweet gourmet dessert dips. 

Each scrumptious dip has a flavor profile 

inspired by one of Hammond’s 

delectable candies. Everyday flavors include 

Luscious Lemon Drop, Caramel 

Apple Pie and White Chocolate Peanut 

Butter. Make a lemon tart, drip a spoonful 

of caramel apple over your favorite ice 

cream, or just dunk one of their three varieties 

of pretzels in for a sweet appetizer 

or festive dessert. 

Holiday-inspired flavors include 

Chocolate Peppermint Patty, Pumpkin Pie 

and Chocolate Cherry. Each dip comes 

with a series of culinary uses. The Pumpkin 

Pie can be a loaded into a mini crust 

tasty flavor. Kookaburra Licorice has been 

providing soft eating, flavorful Australian 

licorice to the U.S. since 1997 and has become 

a favorite treat for Americans nationwide. 

Licorice, being an herb, has 

many health advantages. It has been traditionally 

used in Chinese herbal remedies, 

and is very low in fat, making it the perfect 

guilt-free indulgence! 

Kookaburra Licorice’s new products include 

barrel-shaped ‘Shooters’ filled with a 

for a great tasting, single 

serving Pumpkin Pie. Dip a 

giant cherry into the Cherry 

Chocolate and you have an instant 

fruity dessert treat. 

Hammond’s consistently 

creates products that stay true 

to its roots in old-fashioned 

consumer favorites. Each dip 

is made in small batches just like the 

Hammond’s candies you have come to 

recognize in your favorite retail outlet. 

The jar has been designed with a wide 

mouth which encourages hefty dipping. It 

is the perfect size for a gourmet gift basket, 

or as an impulse seasonal buy. Check 

out the full line of dessert dips at booth 

number 3509. 

Hammond’s is offering an introductory 

special for retailers who pre-book prior to 

March 30, for delivery in April. Receive 

soft sherbet and coated in a fruit-flavored 

layer, as well as “Strawberry & Cream 

Bites.” The “Shooters” are available in a 

variety of tasty flavors, including strawberry, 

green apple, lemon, cola and blue 

raspberry. “Strawberry & Cream Bites” 

are a mix of logs. The logs are either 

strawberry on the inside with the cream on 

the outside or the opposite with cream on 

the inside and strawberry on the outside. 

The new range also features an updated 

version of an old favorite, licorice allsorts, 

spilling out with filled licorice pieces, 

licorice shooters and traditional allsorts 

pieces with layers of black licorice and 

fruit-flavored fondant. 

one free case of Hammond’s 

dipping pretzels when ordering 

four cases or more of any 

flavor dip. 

“Our taste tests have confirmed 

that we are definitely 

on to something special,” declared 

Andrew Whisler, Director 

of National Sales for 

Hammond’s. “Consumers are embracing 

the sweet dip concept, whether as a personal 

snack or as an entertaining dessert.” 

Hammond’s is a niche confections company 

that has created an extremely versatile 

line of classic candy products. The 

company ships its products throughout the 

U.S., Canada, Europe, and the Middle and 

Far East. You may find more information 

by visiting their website at hammonds 

candies.com, calling 800-candy-99 (800- 

226-3999), or stopping by booth 3509. 

Also new for 2011 Kookaburra has new 

2-ounce bags of the “Old Favorite” Black 

and Strawberry Licorice. The pieces are 

smaller than the 10-ounce bags, just perfect 

for snacking. These are available in 

countertop display cases, 24 to the case. 

Visit the Kookaburra Licorice stand at 

the Winter Fancy Food Show at booth 

number 2618 to taste all of the delectable 

licorice products. For details on the 

availability and product configuration 

of the new products, or to order the 

classic gourmet range products online, 

visit the Kookaburra Licorice website 

at www.kookaburralicorice.com or call 

the office at 360-805-6858.

36 


Brands Of Britain LLC Introduces 

Three New Product Lines 

Company To Import Dean’s Cookies, Taylors of 

Harrogate Yorkshire Tea 20-Count Range And 

New To the U.S., Taylors Of Harrogate Coffee 

Brands of Britain, LLC, announced it is the 

new exclusive U.S. importer of Dean’s of Scotland. 

Dean’s product line includes premium 

Oat Cookies and Shortbread. Additionally, 

Brands of Britain, LLC is expanding its Yorkshire 

Tea offering with a new range of 20-count 

products. And, new to the U.S., is the Lifestyle 

Range of Taylors of Harrogate Coffee. 

Dean’s Cookies of Scotland 

Founded in 1975, Dean’s of Scotland is still 

a family-run business that prides itself on 

KEHE Strengthens Portfolio With 

Acquisition Of Peters Imports 

Chris Meyers, Chief Financial Officer, 

Brandon Barnholt, President & CEO, Ted 

Beilman, Executive Vice President of Marketing 

& Merchandising, and Troy Benscoter, 

Chief Improvement Officer at KeHE Distributors 

completed a transaction in late 

September through which KeHE now operates 

the Peters Imports specialty and gourmet 

products distribution business. Ed 

Peters, Director of Peters Imports, continues 

to lead the sales, marketing, customer 

using time-honored handcrafted baking 

methods, while striving to develop fresh new 

ideas. The finest ingredients combined with 

traditional recipes create a wide variety of 

premium quality products. Dean’s Oat 

Cookie recipe flavors include: Original, 

Coconut, Sultana & Heather Honey, Apple 

& Cranberry and Stem Ginger. All flavors 

are made from the finest Scottish oats. The 

Scottish Shortbread Fingers are made from 

all natural ingredients and pure butter. 

Yorkshire Tea 

Expanding on the success of Yorkshire Tea, 

Taylors of Harrogate is introducing a line of 

tagged and wrapped tea bags, in 20-count 

support, broker management and importing 

activities for the Peters Imports operation 

out of their Michigan office. 

“Within the eCommerce environment 

KeHE and Peters Imports competed at 

times, although the two companies target 

customers, go-to-market strategy and product 

assortment are largely different. KeHE 

views the Peters Imports team, product assortment 

and go-to-market model as very 

compatible and additive to what KeHE 

boxes, in a variety of flavors straight from the 

heart of England. The Yorkshire range includes: 

Breakfast Tea, Naturally Decaffeinated 

Breakfast Tea, Earl Grey, Chamomile, Peppermint, 

Green Tea, Naturally Decaffeinated 

Green Tea and Yorkshire Gold. Founded in 

England in 1886, Taylors of Harrogate is an 

independent family business, dedicated to the 

pleasures of premium tea and coffee. 

Taylors of Harrogate Coffee 

The Taylors Lifestyle Range includes seven 

signature blends which offer something for 

everyone. These coffees are ground to suit 

all coffee makers. Different coffees suit different 

occasions. Each one of these blends 

takes a unique mix of specially sourced 

beans, which are slow-roasted and ground 

straight into the bag to capture the freshest 

flavor and aroma. The range includes: Lazy 

Sunday, Take it Easy, Hot Lava Java, After 

does today,” stated Ted Beilman, Executive 

Vice President of Marketing & Merchandising 

for KeHE. 

“Peters Imports excelled at meeting the 

needs of the specialty retail channel, and we 

are excited to make this operation part of the 

KeHE enterprise,” stated Brandon Barnholt, 

President & CEO, KeHE. “We will continue 

to let the Peters Imports team operate this 

business independently, but will provide 

added purchasing, warehousing and distribution 

efficiencies which should make Peters 

Imports even more successful in the future.” 

About Peters Imports 

Peters Imports, based in Grandville, Mich., 

Dark, Decaffé, Espresso and Rich Italian. 

Mark Rajeski, President, Brands of Britain, 

LLC, said, “We are delighted to bring these 

three new product lines into the Brands of 

Britain family of premium products. Dean’s 

Cookies, the Yorkshire Tea range of 20-count 

teabags and Taylors of Harrogate Coffee 

Lifestyle Range complement our robust 

offering of specialty foods from Britain.” 

Brands of Britain, LLC, is a source for key 

food and beverage brands from the United 

Kingdom. The company provides U.S. retail 

and distribution partners an efficient method 

to source category leaders and innovative 

products from Britain. Brands of Britain’s 

fine family of foods includes: Taylors of Harrogate 

Tea and Coffee, Fever-Tree Mixers, 

Eat Natural Bars, Dean’s Cookies and Highland 

Spring and Gleneagles waters. Discover 

what Brands of Britain has to offer at booth 

4313 during the Winter Fancy Food Show. 

provides the best in fine gourmet and specialty 

foods to gift shops, basket packets, 

florists, restaurants, vintners and many more. 

Peters Imports offers all the industry staples, 

thousands more hand-selected delicacies and 

exclusive imports, as well as private labeling, 

prompt shipping, volume discounts and a free 

freight program (for qualifying purchase). 

About KeHE 

KeHE Distributors, based in Romeoville, Ill., 

provides natural and organic, specialty and 

gourmet, international and multicultural, and 

fresh products to natural food stores, grocery 

stores, and other specialty product retailers 

throughout North America.

38 


Entertaining Made Simple 

From Robert Rothschild Farm 

Entertaining is very exhilarating, but it can 

certainly become a stressful situation. With 

dinners and family gatherings along with 

parties for friends, the thought of entertaining 

may be a bit overwhelming for a novice 

“foodie” or even a culinary chef. Robert 

Rothschild Farm gourmet products can help 

alleviate the stress of an entertaining event. 

When it comes to hosting a party or gathering, 

it can be broken into three simple 

steps—the A, B, C’s of Entertaining: atmosphere, 

beverages and cuisine. 

A - Atmosphere 

Create an elegant ambiance that makes the 

guests feel “special.” Start with a tablecloth 

and add colorful napkins for contrast. Add a 

few vases of flowers for texture and interest. 

Or have a theme; try hosting an “International 

Night” and each dish can be made with 

the Robert Rothschild Farm International 

Simmer Sauces. Create this same concept instore 

by using an elegant tablecloth on the 

display table, add some napkins and vases, 

arrange the jars of product and create space 

for sampling. 

B - Beverages 

Gourmet food pairs well with a variety of 

beverages—wine, beer, cocktails, etc. Try offering 

a variety of beverages and educate the 

guests on how the flavors in a prepared entrée 

are enhanced when paired with the appropriate 

drink. Riesling is a versatile wine 

for pairing with food, because of its balance 

of sugar and acidity. It is one of the few wines 

that can stand up to the stronger flavors of 

highly spiced foods. This wine pairs perfectly 

with Robert Rothschild Farm Hot Pepper 

Raspberry Chipotle Sauce, Peach Mango Habanero 

Sauce, Onion Blossom Horseradish 

Dip and many of their other spicy dips and 

sauces. During in-store demos, offer a beverage 

that pairs well with the product you are 

sampling; or host a wine pairing event at your 

store to educate your consumer on the types 

of wines to choose for their event. Simple appetizers 

made with the new Mini Fillo Shells 

can be served during the event. 

C - Cuisine 

Cooking and preparation can be a daunting 

task when hosting a party. Robert Rothschild 

Farm gourmet products can help simplify 

meal preparation. All of their sauces, mustards, 

preserves and dips were designed with 

full flavor and versatility. Rothschild has 

“slaved in the kitchen” to provide the consumer 

a product that is created with quality 

ingredients, multiple spices, particulates for 

texture and multiple uses. One product can 

be used in a variety of ways to create an appetizer, 

entrée or dessert! For helpful suggestions 

during in-store shopping, recipes 

can be displayed next to each product to provide 

the consumer simple gourmet solutions; 

or direct them to the Rothschild website at 

www.robertrothschild.com to help them with 

their entertaining and recipe ideas. 

Robert Rothschild Farm conveys “Entertaining 

Made Simple.” The host can provide 

a gourmet setting with appetizing dishes and 

still enjoy spending time with guests. Helping 

hosts, your consumer, master a brilliant 

execution for their next gathering will create 

a lifelong relationship for continual business. 

Visit Robert Rothschild Farm at booth 445 

during the Winter Fancy Food Show. 

Les Trois Petits Cochons Pâté News 

Previously available exclusively during the 

holiday season, Les Trois Petits Cochons’ 

game pâtés are now available year-round. 

The Venison Pâté with Cranberries and Pistachios 

and Wild Boar Pâté with Chestnut 

can be enjoyed during any season of the year 

and at all special occasions. 

Also available, Pâté de Lapin et Porc a 

l’Armagnac was re-introduced to Les 

Honey New Zealand Offers 

Quality Honey Products 

Honey New Zealand is an established 

honey purveyor of some of New Zealand’s 

highest-quality, cool-processed honeys, 

including nature’s not-so-secret little 

helper—Manuka Honey. 

Manuka Honey has been shown to be 

effective in helping with digestive conditions 

and topically for burns, wounds, 

diabetic skin ulcers and bed sores. 

Manuka is not only naturally healthy but 

Trois Petits Cochons’ game pâté repertoire 

this holiday season. This traditional Rabbit 

Pâté with Armagnac is the original 

recipe used during the early days of Les 

Trois Petits Cochons. 

Les Trois Petits Cochons introduces the 

newest member in its line of pâté slices at the 

2011 Winter Fancy Food Show: Pâté aux 

Champignons. At 5.5 ounces, this pork and 

also has a deep rich flavor—so good for 

you and tastes great! 

Honey New Zealand has an extensive 

selection of both Bio Active (5+ to 30+) 

and UMF ® (5+ to 20+)—both of which 

are independently certified to confirm 

the activity rating. Honey New Zealand 

also has a range of pure New Zealand 

honey that includes Native Flora and 

Clover honeys. 

chicken liver pâté with mushrooms is 

slightly coarse in texture. The melange of 

mushrooms is balanced by the shallots and 

Sauternes wine to create a delightful contrast 

of earthy and sweet. 

Les Trois Petits Cochons has been producing 

award-winning, all natural pâté and 

charcuterie for more than 35 years by crafting 

small handmade batches using high quality 

ingredients. Recognized for its excellence 

as a leader in the specialty food business, an 

industry it helped to create, Les Trois Petits 

Honey New Zealand offers two ranges 

of Honey Infusionz with fruits that 

capture the taste buds of adults and children 

alike. Selected seasonal fruits are 

blended with the unique New Zealand 

Wild Flora Honey for a vibrant taste and 

the same seasonal fruits are infused with 

Manuka Honey for maintaining digestive 

health. Both ranges include Cinnamon, 

Spiced Apple, Strawberry, Blueberry, 

Apricot and Blackcurrant. 

A delicious healthy treat that can be 

used in a number of tasty ways, Honey 

Infusionz is great in your favorite tea, 

on muffins, pancakes, toast, baking 

Cochons began as a small charcuterie in 

Greenwich Village, N.Y., in 1975. Today it 

leads the pâté and charcuterie industry, offering 

a complete line of all natural pâtés, 

terrines, mousses, cornichons, petits toasts, 

mustards, saucissons, sausages, smoked 

meats and other French specialties. 

For more information, please contact Les 

Trois Petits Cochons at 800-LES-PATE, e-mail 

info@3pigs.com or visit www.3pigs.com. 

Visit them at the Winter Fancy Food Show 

booth 3404. 

cookies and bread, marinades, peanut 

butter sandwiches or just straight out of 

the jar. 

Celebrate good healthy taste choices 

with these great new products from 

Honey New Zealand. Nature’s pure 

energy source for a healthy energetic 

lifestyle. The honey ranges are certified 

Kiwi Kosher. 

Honey New Zealand’s U.S. agent is 

Pacific Resources International. For more 

information, call 805-684-0624, e-mail 

pri98@earthlink.net, visit www.shoppri.com 

or stop by booth 1554 at the Winter Fancy 

Food Show.

40 


Quality Candy Responds To Consumer 

Requests For New Packaging Options 

& All Natural Candies 

Since 1901, King Leo has been known for 

legendary peppermint candy. The regal 

brand has continued its tradition of unmistakable 

peppermint excellence and 

continues to produce delectable favorites 

to this day. With the ever-changing 

preferences of candy enthusiasts, it has 

become apparent that the demand for 

greater accessibility to these classic 

confections is of paramount importance. 

While nostalgic tins and in-store displays 

still have a dedicated following, today’s 

customers require additional options. 

King Leo and its sister brand Gilliam 

have answered the call. Gilliam has produced 

old-fashioned hard candies since 

1927. Iconic wooden racks have displayed 

a dazzling array of stick candy in stores 

for more than 80 years. Responding 

to consumer requests, new packaging 

options now allow for smaller retail packs 

to be available in new locations. A beautiful 

line of lollipops has also been added to 

complement the hard candy line enjoyed 

by so many. Not to be outdone, King Leo 

has also created smaller pack sizes of legendary 

soft puffs, Choco-Crisps and the 

unmistakable soft peppermint sticks. 

“It’s an exciting time for our brands,” 

said Pierre Redmond, Founder and CEO 

of Quality Candy Company Inc. “With all 

these innovations, coupled with our classic 

candy, we are ecstatic with the response 

from our customers.” 

Packaging innovations are not the only 

changes taking place at Quality Candy 

Company Inc. Adapting classic candy 

recipes for the all natural market has been 

a thrilling process. Ranging from their 

crushed peppermint candy to Gilliam stick 

candy and new chocolate items, the all 

natural offerings will continue to grow as 

customer demand increases. 

With new packaging, mouthwatering 

new items, and all natural versions of 

beloved candy recipes, Quality Candy 

company welcomes you to visit booth 

3107 at the Winter Fancy Food Show for 

samples and more information. Learn 

more about Quality Candy Company 

Inc. by going to their website, 

www.qcandy.com, calling 702-565-4711 

or sending an e-mail to customer 

service@qcandy.com. 

Premium Chocolates: Guylian Artisanal 

Belgian Chocolate Truffles 

Chocolaterie Guylian, the world’s leading 

manufacturer of premium boxed Belgian 

chocolates based in Sint-Niklaas, Belgium, 

and creators of the world-famous 

artisanal chocolate Seashells, launches a 

new consumer website and introduces two 

new products. 

Guylian Artisanal Belgian Chocolate 

launches exciting new website for consumers 

in the USA, www.guylianbelgian 

chocolate.com. Consumers will be delighted 

with the exciting story about Guylian and 

taste with their eyes the luxuriously rich and 

creamy imported Belgian chocolate truffles. 

Consumers will discover the expertise of the 

Guylian Master Belgian Chocolatiers, slowly 

savor indulgent pairings, and explore the 

Guylian-imported Belgian chocolate offerings. 

The website will help consumers find 

Guylian in local stores, and consumers will 

be invited to join Guylian at local events and 

receive e-newsletters. 

Guylian Extra Dark Artisanal Belgian 

Chocolate Seashell Truffles satisfy 

consumers’ continued and growing demand 

for dark chocolate. These truffles, in artistic 

Jaxn’s Twice-Baked Potato Stix Debuts 

Two New Flavors At Fancy Food Show 

The sweet potato is a hot food trend across 

America. In fact, the sweet potato was 

ranked the top vegetable for nutrition by 

the Center for Science in the Public Interest 

(CSPI). Loaded with nutrients and 

high in fiber, this vegetable has continually 

received rave reviews by nutritionists. 

Now it’s a fabulous salty snack, twicebaked 

and seasoned just right with a blend 

of sweet heat coating, thanks to Jaxn’s 

Twice-Baked Potato Stix ® . This delicious 

snack has 75 percent LESS FAT than regular 

potato chips! 

People love a loaded baked potato, and 

Jaxn’s recreates this flavor in a tasty snack 

featuring sour cream and chives. A fully 

loaded taste sensation that is twice-baked 

for lower fat and sodium than regular 

seashell creations, are made with a luxuriously 

decadent pure dark Belgian chocolate 

shell of 74 percent cocoa from the finest 

West African cocoa beans and are filled with 

a creamy extra dark chocolate truffle. Extra 

Dark Belgian Chocolate Truffles are available 

in three sizes: 2.3 ounce, and 4.4 ounce 

and 8.8 ounce gift boxes. 

New Guylian Belgian Chocolate 

Truffle Temptations, premium, individuallywrapped 

chocolates in the famous seahorse 

shape. Guylian’s Temptations come in three 

assorted flavors: Original Praliné Truffle, 

Milk Truffle and Dark Praliné Truffle. Each 

foil wrapper is hermetically sealed to ensure 

freshness and packaged in a convenient 

stand-up carton. 

Guylian Artisanal Belgian Chocolates 

potato chips. 

Since debuting at last year’s show, the 

original sea salt and cracked pepper flavor 

of Jaxn’s has been a great success with 

distribution at natural food stores across 

the country, along with several major retailers, 

and even AirTran Airways. This 

year Jaxn’s Twice-Baked Potato Stix will 

extend the line with two exciting 

additions—Sweet Potato and Sour Cream 

and Chive. 

All three flavors of Jaxn’s are sold in a 

convenient six-pack case that is ready for 

the shelf. They are also available in a 

provide the ultimate experience for chocolate 

lovers. Their irresistible seashell chocolates 

are filled with a rich, decadent and 

luxuriously creamy chocolate praliné truffle, 

the original handmade recipe of Guy & 

Liliane. Their signature praliné truffle recipe 

is still made in small-batch copper kettles exclusively 

by Guylian’s Master Chocolatiers 

in Sint-Niklaas, Belgium. 

They invite you to share and slowly 

savor the World’s Favourite Belgian 

Chocolates, Guylian. 

For more information, contact 

Guylian USA at 800-803-4123, e-mail 

seashells@guylian.us, or visit www.guylian 

belgianchocolate.com. Visit Guylian 

Artisanal Belgian Chocolate at the Winter 

Fancy Food Show, booth 472. 

knock-out display case to stack and sell! 

Bodacious Food Company, Inc. is the 

baker of these incredible snacks. They 

also produce a line of all natural sugarcoated 

cookies—Geraldine’s ® Key Lime, 

Italian Wedding and Pecan Cini-Minis 

along with the No. 1 branded Cheese 

Straws, Geraldine’s. All items are available 

direct from the manufacturer or 

through UNFI, Tree of Life and Kehe. 

Stop by booth 1285 to sample these 

unique, flavorful, nutritious treats. Come 

see how “A Half-Baked kid became a 

Twice-Baked Guy.”

42 


Sarabeth’s Kitchen Continues 

To Offer Quality Spreadable Fruits 

In this month’s Gourmet News Special Issue 

for the NASFT Winter Fancy Food Show, 

there is a full page advertisement showing 

Sarabeth with the first product she ever 

made, back in 1981. The Orange Apricot 

Marmalade, winner of the NASFT award, at 

that time called the “Best Domestic Fine 

Food” (best product in all categories, made 

in the United States) and subsequently voted 

“Outstanding Classic Product” at the Summer 

Fancy Food Show, still ranks near the 

top of the 14 flavors in Sarabeth’s line of 

“Legendary Spreadable Fruit.” What better 

endorsement could it have than Oprah’s 

comments in O Magazine, December 2008, 

Salsa Is Now In The Mix 

For Wind & Willow 

This winter, an exciting new product line 

emerges from the kitchens of Wind & 

Willow—salsa mixes! The three salsa flavors 

that will be included in the January launch 

are Original, Black Bean and Queso. “Historically, 

positive feedback during product 

testing has been a great indicator of success 

for new products. If that holds true, sales for 

these new mixes will be phenomenal. Feedback 

has been fantastic,” said National Sales 

Director Pete Hood. To make the Original 

Salsa, the mix is simply added to tomatoes, 

The O List—“The only jams I have in my 

house are Sarabeth’s. I love every flavor she 

makes, but the Orange Apricot Marmalade is 

the one I reach for first.” 

In Sarabeth’s new book, published by Rizzoli, 

Inc. on Oct. 19, 2010, entitled 

Sarabeth’s Bakery–From My Hands to Yours, 

she relates how she turned a secret family 

recipe for Orange Apricot Marmalade into a 

business that now operates seven restaurants 

(soon to be eight), a jam factory and a commissary 

wholesale/retail bakery and café. 

The story goes something like this. In 

1980, Sarabeth, who was working at the time 

in a totally unrelated business to food or 

canned or fresh from your garden. The Black 

Bean Salsa is easily made by adding the mix 

to canned or fresh tomatoes, black beans and 

corn. For the Queso, add mix to cream 

cheese and tomatoes. The cheddar cheese 

and Southwest spices are already in the mix. 

Warm in a small saucepan on low heat until 

the cream cheese is melted and you have an 

easy to make queso that will disappear in a 

hurry. The new salsa mixes will be available 

to ship on Jan. 15, 2011. 

Last summer Wind & Willow introduced 

baking, met her future husband, Bill Levine, 

a general contractor in New York City. Bill 

was building a dessert café in Manhattan, in 

which he was a 50 percent partner. Sarabeth 

had the idea of serving the marmalade at the 

café and made a small batch on his kitchen 

stove for Bill to sample. He thought it was 

fantastic. When opening day arrived, the 

marmalade was served and the customers 

loved it. It occurred to Sarabeth that she 

could create her own business, the golden 

opportunity she had always waited for. At the 

corner hardware store and at the supermarket, 

she spent $100 for canning equipment 

and ingredients. When the jars of marmalade 

were presented at the café, they were quickly 

scooped up and the business was off to a running 

start. From its humble beginnings in 

Sarabeth and Bill’s Manhattan apartment, 

production was then moved to a tiny retail 

a new line of Hot Dips. The repeat sales 

were so overwhelming that Wind & Willow 

decided to add another flavor, Bacon 

Ranch, for January 2011. “The Hot Dips 

we introduced in July were a major hit. 

Customers have already been asking what 

flavor we're doing next,” said Co-owner 

Rozena Shackelford. A creamy buttermilk 

ranch-flavored base with garlic, onion and 

bacon notes help make this a new standard 

people will want to keep on hand. Add each 

mix to 8 ounces of cream cheese and ½ cup 

sour cream. The dip is then heated over the 

stove and served warm. 

Wind & Willow is legendary for their 

Cheeseball mixes and they haven't let customers 

down. The next inspired flavor from 

store on Amsterdam Avenue, just blocks 

from where they lived. The store was called 

“Sarabeth’s Kitchen,” and it featured a rustic 

knotty pine exterior and cozily elegant interior 

that doubled as a retail bakery and jam 

kitchen. The little jewel box of a store became 

an instant sensation in the neighborhood, 

resulting in long lines of eager 

customers and the attention of the media. 

Sarabeth went on to develop a number of 

delicious award-winning flavors in her 

spreadable fruit line, expanded her repertoire 

of fresh baked goods and began serving 

breakfast and lunch. Eventually, seizing opportunities 

as the Sarabeth brand became 

recognized for persistent quality and innovation, 

Sarabeth and Bill launched the Sarabeth’s 

restaurants. To this day, they are still 

fully committed to providing their customers 

with only the finest products available. 

the kitchens of Wind & Willow is Triple 

Berry Twist Cheeseball & Dessert mix. The 

sweet and tart flavors of strawberries, blueberries 

and raspberries combine to make this 

one of the most fresh, fun and tasty Cheeseballs 

Wind & Willow has to offer. As always, 

the culinary team at Wind & Willow has fantastic 

alternate dessert recipes you can create 

with this mix as well. The most notable 

may be the Princess Pancakes that are beautiful 

and incredibly decadent and delicious! 

With these new products, Wind & Willow 

continues to be the industry leader 

when it comes to developing exciting new 

products and flavors. To place an order, 

contact your local rep, call 866-396-6575 

or drop by booth 2821.

44 


Ashman Manufacturing Aims To Meet 

Global Food Safety Initiative Standards 

Ashman Manufacturing and Distribution 

Company is celebrating its 24th year in 

business as a specialty food manufacturer 

and distributor, producing more than 200 

different specialty food products. These 

products include barbecue sauces, 

spaghetti sauces, marinades, hot sauces, 

dressings, Bloody Mary mixes and dry 

rubs. They manufacture for numerous private 

label customers as well as unique 

restaurant retail brands such as Pork Barrel 

BBQ in Washington D.C., Rockland’s 

BBQ in Washington D.C., Hill Country 

Simplicity Trends Make 

Their Way Onto The Table 

Each year, more U.S. households are embracing 

simplicity as a lifestyle, and the 

trend has hit the table in a big way. Simple 

ingredients and natural foods reign as part 

of a larger simplicity movement, and 

home cooking trends continue to rise as 

families look for ways to spend more 

quality time at home. 

But those families eating in for dinner 

also are feeling the need to strike a balance 

between homemade and a reasonable 

time commitment, especially during the 

work week. Rather than doctoring up a 

frozen pizza with fresh veggies and 

BBQ in New York and Blue Smoke in 

New York. 

An important part of the company’s business 

plan for 2010 was to begin the process 

of working towards meeting Global Food 

Safety Initiative Standards (GFSI). Global 

certification programs are intense and 

expensive as their requirements far 

exceed the current regulatory standards. 

Becoming GFSI compliant takes time and 

resources that tax a small company, but 

is necessary so that they can provide 

clients opportunities to do business with 

cheese, consumers want simple, healthful 

products that are full of flavor but short 

on prep time. 

Canterbury Naturals artisan baking and 

soup mixes satisfy the desire for healthy, 

almost from scratch, gourmet mixes that 

encourage the creativity of the home cook. 

The all natural Potato Corn Chowder Soup 

Mix is fast and simple—just add a few ingredients 

for a delicious and hearty soup. 

Canterbury Naturals offers suggestions for 

cooks to add their own touch: stir in bacon, 

onion, garlic, or add fresh or smoked 

seafood for a tasty seafood chowder. 

world-class retailers. These standards require 

commitment, constant critical review 

resulting in continuous improvement, constant 

training and staff development, and 

advance business planning and operational 

upgrades in almost every facet of the business. 

The Ashman Manufacturing team is 

committed to the process, so that they can 

continue to take your concepts to market 

with products that are wholesome and safe. 

By using their expertise in recipe development 

and production you can be confident 

that you have a product that will meet your 

customer’s expectations for a gourmet, safe 

and wonderful eating experience. 

Ashman’s outlook for 2011 is a confident 

one. They are planning on significant 

growth by investing in new automated 

The collection includes baking mixes 

such as Canterbury Naturals Mediterranean 

Savory Flatbread Mix, requiring 

only water and oil. Top it with whatever is 

handy: feta cheese, Kalamata olives and 

fresh tomato, or turn it into a homestyle 

pizza. There are endless possibilities for 

the home cook with more taste than time. 

Consumers are also purchasing food that 

reflects that simplicity in ingredients, labeling 

and packaging. Canterbury Naturals 

products are healthy and all natural, featuring 

quality ingredients and contain no 

trans fats, hydrogenated oils, artificial 

additives, preservatives or colorings. 

The company has a long-standing commitment 

to green packaging and reducing 

their carbon footprint. Canterbury Naturals 

recently reduced packaging on the line of 

filling equipment to create more efficiency 

and keep up with a growing production 

schedule. Ashman has increased their staff 

to make sure they capture these new opportunities, 

and they have begun planning 

on a new, larger, state-of-the-art production 

facility and warehouse. Ashman Manufacturing 

thanks their customers and vendor 

partners for the company’s success in difficult 

economic times, and they can now set 

their sights on the exciting growth ahead. 

Learn more about Ashman during the Winter 

Fancy Food Show at booth 286/288. 

You can also find Ashman Manufacturing 

at the International Seafood Show in 

Boston, March 20-22, at booth 1320 and 

during the National Restaurant Association 

Show, May 21-24, in Chicago, booth 1181. 

soups by 60 percent and made the packaging 

100 percent recyclable. The Canterbury 

Naturals new Harvest Wheat Olive 

and Garlic Flatbread Mix features flour 

from Shepherd’s Grain, a sustainable farming 

cooperative of local family farms. 

Designed to give you a hand with the 

meal, Canterbury Naturals soups, flatbreads 

and baking mixes are flexible 

enough to show off creativity and use inseason 

ingredients, but make the homecooked 

meal simple. 

Canterbury Naturals Mixes are now 

available nationwide with Collection favorites 

like the On the Bayou Jambalaya 

Soup, Harvest Wheat Olive and Garlic 

Flatbread Mix and Coconut Macaroons. 

Find out more at www.conifer-inc.com or 

visit booth 958.

46 


KTB’s Parmesan Crisps Are 

A Healthy Sensation 

After seven years in business building a loyal 

base of customers, and two consecutive 

NASFT’s Gold sofi Awards, Kitchen Table 

Bakers’ Parmesan Crisps have suddenly become 

an overnight sensation. KTB has sometimes 

been referred to as a media darling 

because they were featured multiple times as 

“Snack of the Day” on “The Rachel Ray 

Show”, The NBC Today Show, and dozens 

of other health and gourmet blogs and magazines 

including Good Housekeeping, Star 

Magazine, Glamour, Daily Candy and Vital 

Juice. Phil Lempert, the Supermarket Guru, 

has consistently rated the KTB Parmesan 

Saffron Road Launches 

At Winter Fancy Food Show 

American Halal Company, Inc. is pleased to 

announce the official launch of their premium 

all natural, halal-certified food brand, 

Saffron Road, at the Winter Fancy Food 

Show in San Francisco, Calif. Saffron Road 

can be found at booth 1447 in the 

Natural/Organic pavilion. Saffron Road’s 

products celebrate the memorable meals and 

mutual values families and friends of all 

cultures share around the dinner table. 

Saffron Road’s initial four products: 

Chicken Tikka Masala, Chicken Biryani, 

Lamb Saag and Lamb Vindaloo are 

Crisps as a “hit” and “...addictive.” The decadent 

taste and outstanding reviews as a 

healthy lifestyle product has been responsible 

for the continuous excitement and buzz in 

multiple market niches. 

As a healthy lifestyle product that has always 

been naturally wheat-, gluten- and 

sugar-free, they can best be described as one 

of the reviewers put it, “Kitchen Table Bakers 

has created a masterpiece … It’s a bit of 

decadence in an otherwise beige world.” 

This past summer, in response to the increased 

demand, KTB by necessity made the 

decision to move production to a new 

currently sold nationwide at Whole Foods 

Market and select natural/specialty foods 

retailers. Each entree is made from only the 

finest all natural ingredients, including 

pasture-raised lamb and Certified Humane 

® chicken, which are never given any 

antibiotics or hormones. 

In addition to the all natural ingredients, 

and the adherence to authentic ethnic culinary 

techniques, all Saffron Road products 

are Halal Certified by the Islamic Food 

and Nutrition Council of America 

(IFANCA). Halal is an ancient tradition 

facility that could accommodate 

both their current 

and future needs. The new 

facility provided customtailored 

equipment to automate 

most of their 

production process. 

Barry Novick, President of KTB, stated, 

“Throughout the upgrade process, we have 

refused to sacrifice our standards for expediency. 

After all, it is our unique taste and quality 

that our family of higher-end customers 

has grown to expect and demand.” He continued, 

“With our newest lower cost Aged 

Parmesan Mini Crisps, the broader markets 

have opened their shelves to us as well.” 

Seth Novick, Vice President of Marketing 

and Product Innovation for Kitchen Table 

Bakers, stressed the point that “Now more 

that has healthfully fed billions of people 

over the last 1,400 years. Halal promotes 

the sacred tradition of respect for the land, 

fair treatment for farmers, humane treatment 

of livestock and clean, healthy food 

to eat. There are upwards of 6 million 

American Muslims with more than $170 

billion in purchasing power that are looking 

for Halal products. 

“We are so excited to be launching Saffron 

Road at the Fancy Food Show. I’ve 

been exhibiting at them since 1992, and I 

always see a great group of progressive 

buyers that understand leading edge concepts 

like Halal,” said Saffron Road’s Executive 

Vice President and current NASFT 

Board Member Jack Acree. “It is exactly 

this type of buyer that understands the 

quality stores and all of their 

customers will have the opportunity 

to join our loyal consumer 

base already enjoying 

the ‘Only Cheese Crisps Made 

Entirely of Cheese’ on the 

market today.” 

Kitchen Table Bakers has recently added 

Food Lion, Blooms, Safeway and Le Gourmet 

to their growing customer base along 

with Wegman’s, The Fresh Market, Balducci’s, 

most Whole Foods Markets, A 

Southern Season and Canadian distributors 

Dovre Import and Gourmet Trading. 

Their flavors include Aged Parmesan, 

Sesame, Italian Herb, Garlic, Everything, 

Flax Seed, Jalapeno, Rosemary and the Aged 

Parm Mini Crisps with additional flavors and 

packaging in development. 

incremental sales potential of a brand like 

Saffron Road,” said Acree. 

About Saffron Road 

American Halal Co. markets All Natural 

Halal Certified food under the Saffron 

Road brand. Adnan Durrani leads the company 

as Chief Halal Officer. Durrani is a 

serial entrepreneur, having founded Vermont 

Pure Spring Water and was the principal 

financial partner for Stonyfield 

Farms Yogurt. The rest of the company’s 

management and Board represent a team 

of proven entrepreneurs at building premium 

food brands. Saffron Road’s mission 

is to offer All Natural Halal Certified foods 

which are also holistic, sustainably farmed 

and antibiotic free. Saffron Road’s products 

are sourced from livestock which are 

fed only 100 percent vegetarian feed and 

are humanely treated. The company seeks 

to bring its mission to a higher awakening 

with the local and global community, embodying 

a socially conscious company 

ethic as well as setting the standard for 

premium quality Halal cuisine. 

For more information about Saffron Road, 

please visit www.saffronroadfood.com. 

You can also join them on Facebook 

at www.facebook.com/saffronfoadfood 

and follow them on Twitter at www 

.twitter.com/saffronroadfood.

48 

SHOW NEWS 

Acme Smoked Fish Corporation 

Retails New Mahi-Mahi Spread 

Already Popular At Restaurants And Pubs 

Acme Smoked Fish Corporation, a fourthgeneration 

family-owned and operated 

business founded in 1954 and one of the 

most popular smoked fish brands in North 

America, is announcing the launch of its 

new Ruby Bay Smoked Mahi-Mahi 

Spread. This new spread melds lightly 

cured, wild caught Mahi-Mahi with a 

sweet and spicy blend of fresh jalapeños, 

sweet relish, fine spices and mayonnaise. 

The handcrafted spread is becoming increasingly 

more popular throughout the 

foodservice industry, bringing a taste of 

the tropics to many restaurants, bars and 

retail establishments. 

Acme’s new Smoked Mahi-Mahi 

Spread will retail at Costco Wholesale and 

will be available in convenient 16-ounce 

containers. The product is currently offered 

behind deli and seafood counters at 

www.gourmetnews.com ■ 

Fairway and Whole Foods. The spread is 

the latest addition to the Ruby Bay brand, 

a distinctive line that pairs traditional processing 

methods perfected over 60 years 

with innovations in size, flavor and variety. 

Acme’s loyal customers look to Ruby 

Bay for fresh fish products derived from 

seafood varieties uncommon in the 

industry and distinguishable by their 

signature Acme smoked flavor. 

“We’re thrilled to bring the Ruby 

Bay Mahi-Mahi Spread into the 

homes and kitchens of families 

across the nation,” explained Buzz 

Billik, Vice President of Sales. “As we 

enter 2011, we intend to bring more delicacies 

to the table, each inspired by our 

proud family heritage, our passion for 

seafood and our continuing commitment 

to environmentally conscious and sustainable 

seafood trade.” 

Ruby Bay Smoked Mahi-Mahi Spread is 

JANUARY 2011 ■ GOURMET NEWS 

a kosher product. Contact Buzz Billik at 

718-383-8585 to learn more about Acme’s 

commercial counterpart available in bulk 

quantities for foodservice establishments nationwide. 

Visit Acme Smoked Fish during 

the Winter Fancy Food Show at booth 1082. 

About Acme Smoked Fish Corporation 

The company is recognized for its New 

York-style kosher smoked fish and pickled 

herring products. Based in Brooklyn, the 

widely recognized brand is committed to 

providing a superior 

quality product. The 

company’s Blue Hill Bay 

brand is known for its delicious 

all natural food 

products, its Ruby Bay 

brand for its supermarket 

and retail packs, and its Great American 

brand for quality foodservice products sold 

primarily in the Southeast. Acme Smoked 

Fish brands are distributed throughout the 

United States via leading supermarkets, 

delis, gourmet and specialty stores, and 

warehouse clubs. For more information, go 

to www.acmesmokedfish.com. 

Sophie’s Kitchen Introduces 

Vegan Seafood To U.S. Market 

Meet Sophie’s Kitchen—a new line of 100 

percent vegan and non-GMO seafood. This 

line of tasty shrimp, fish and calamari is 

made from 100 percent vegetable sources 

and really looks and tastes like the real thing! 

The primary ingredient comes from a Japanese 

yam called Konjac root. High fiber, low 

in fat and calories, cholesterol-free and with 

no artificial ingredients. Come and try foods 

from Sophie’s Kitchen at their booth in the 

2011 Winter Fancy Food Show. 

The firstborn daughter of a family was 

Owned and managed by Marieke and Rolf 

Penterman, who emigrated from the 

Netherlands in 2002, Holland’s Family 

Cheese company offers an extensive 

range of award-winning, artisan gouda. 

Marieke’s Onion Garlic Gouda just won its 

first blue ribbon at the American Cheese Society 

Contest held in Seattle, Wash. this past 

August. Their handcrafted, farmstead gouda 

is available in a variety of aging stadiums 

from two-four month Young to ‘Overjarige,’ 

Founded in late 2000, LBB began its operations 

importing popular food brands from 

the UK to provide local distribution services 

to restaurants and retail outlets 

throughout Southern California. By 2006, 

LBB was conducting business on a national 

scale, and during 2007 and 2008, 

their spectrum of clientele expanded to include 

not only independent outlets across 

found to be allergic to seafood despite her 

fondness for it. The Wang family had been 

in the vegetarian food manufacturing business 

for 20 years and decided to make a 

vegan seafood line. They were also 

painfully aware of the unsustainable pace 

that seafood was being harvested and 

alarmed by the polluted waters that compromise 

the purity of seafood today. So 

Sophie’s Kitchen Vegan Seafood was the 

perfect answer to a complicated problem. 

The family’s reverence for life is at the core 

Marieke Onion Garlic Gouda— 

An Authentic Dutch Gouda 

a 2-year-old aged gouda. The onion and garlic 

flavors blend nicely with the smooth, 

creamy gouda. Paprika, ginger and horseradish 

add a more robust, complex flavor 

without overpowering the natural gouda 

taste. All of Marieke’s authentic Dutch 

cheese is made from raw, farm-fresh, rBGHfree 

milk crafted in a cheese vat from Holland. 

The 18-pound wheels are carefully 

aged in a special curing cellar on Dutch 

pine planks. 

LBB Imports LLC Grows 

Business Through Good Service, 

Consistent Supply 

the country, but also local and national retail 

chains and major national food distributors. 

Also during this time, LBB extended 

its reach into other areas of the world, predominantly 

South Africa and Australia. 

Today, LBB is one of the largest importers 

of food product from the UK and 

South Africa, a growth based primarily on 

good service and consistent supply. They 

of their business. Five percent of their net 

profits will be donated to help support 

oceanic species and habitat. 

The products have taken off all over in 

Asia, and are now ready for the U.S. market. 

The manufacturing facility is worldclass 

with certifications from HACCP and 

ISO 2000. So please stop by and see for 

yourself how closely the appearance and 

flavor resemble your favorite seafood 

dishes, like fried shrimp, calamari rings 

and breaded fish fillets. 

Visit www.sophies-kitchen.net or stop by 

booth 2743 during the show. For sales inquiries 

kindly contact ARL and Associates, 

Alan Linder at 253-350-1550 or Steve Terre 

at 707-695-6529. 

Marieke TM Onion 

Garlic Gouda melts 

well and is excellent 

on a grilled cheese 

sandwich. Give 

cheesy potatoes a 

tasty twist by using 

this flavored gouda, or grate some on top of 

tomato soup. Mmm, comfort food! Visit their 

online store where you can ship their cheese 

anywhere in the continental U.S. at 

www.hollandsfamilycheese.com or give 

them a call at 715-669-5230. Visit Holland’s 

Family Cheese at the Winter Fancy Food 

Show booth 5005. Wholesale and distributor 

pricing available. 

represent some of the largest and most 

well-known brands from around the 

world, and will continue to expand their 

portfolio. With a heavy investment into 

technology and computerization, LBB is 

able to track and maintain a steady flow 

of inventory from all parts of the world, 

through various ports spanning both 

coasts, and into the U.S. marketplace. 

Retailers are welcome and encouraged 

to order online. Their pleasant and 

dedicated staff is waiting diligently to 

assist you. For more information, call 

LBB Imports at 310-761-9565, visit the 

website at www.lbbimports.com or stop 

by booth 3017.

GOURMET NEWS ■ JANUARY 2011 ■ www.gourmetnews.com SHOW NEWS 49 

Day-Lee Foods Showcases 

Fully-Cooked Chicken And 

Beef Asian Entrees 

Day-Lee (a division of Nippon Meat Packers) 

will be exhibiting their premium quality, 

fully-cooked chicken/beef products and potstickers 

at booth 2816. Their 100 percent natural 

breast meat chicken is processed with 

batter or in steam-grilled versions. The extremely 

lean beef are hand-trimmed top 

round pieces treated in a pure vegetable oil 

process. These options can then be married 

with proprietary sauces and/or vegetables 

customized to clients’ requests. 

Day-Lee has been marketing their 

potstickers/gyozas for nearly 30 years to 

bulk and private label clientele as well as 

under the brand name Day-Lee Pride that is 

distributed in Asian markets nationwide. The 

pork potstickers, in particular, is the preferred 

flavor among chicken, beef, shrimp 

and vegetable options. The Day-Lee Pride 

Brand Pork Potsticker was actually named a 

Finalist in the NASFTA sofi Award in the 

Summer Fancy Food Show. 

The Crazy Cuizine brand marketed 

through club channels and select grocery 

outlets in the West Coast has been known 

for such flavors as Mandarin Orange 

Chicken and Teriyaki 

Chicken. New to the line are 

tasty options such as Tangerine 

Beef, Korean BBQ 

Chicken and Lemon Pepper 

Chicken. Crazy Cuizine is 

known for its healthy servings 

of protein with proprietary 

sauce offerings. 

New to Day-Lee’s line of 

products are selections that 

combine their top quality 

protein with select vegetables and specialized 

sauces. This new brand called Purely 

Asian is sure to challenge every gourmet’s 

preferences in taste and texture. Sweet ‘N 

Sour, Mandarin Orange, Lemon Pepper and 

Teriyaki flavors have unique vegetable profiles 

along with their 100 percent natural 

breast meat chicken, while the top round 

beef is available 

partnered 

in an oyster 

sauce-based 

Broccoli Beef 

and with 

teriyaki-style 

vegetables. 

Other unique 

sauces based 

on Thai and Indian 

favorites 

will be available at the booth. 

Day-Lee Foods, Inc. is located in Santa Fe 

Springs, Calif., in the heart of the L.A. basin 

and ships product nationwide. Silliker Gold 

Standard was awarded to the manufacturing 

plant 2007 through 2010. Visit them at booth 

2816 or contact them at 562-802-6800 and 

at www.day-lee.com. 

Sticky Fingers Bakeries Adds Two New 

Flavors—Raspberry White Chocolate 

And Strawberry Scones 

Scone mixes from Sticky Fingers Bakeries 

let customers experience a classic treat 

that is always guaranteed to come out tasting 

great! Their fresh, all natural scone 

mixes bring you one of the world’s favorite 

snacks, taking away the necessity 

of a tricky baking process and allowing 

you to treat your customers to gourmet 

flavors through the most convenient 

method available. And now Sticky Fingers 

is introducing two new scone mix flavors, 

Strawberry and Raspberry White Chocolate. 

Rich in quality, abundant in fruit and 

chocolate, these two scones are fast 

Get Sales Hopping With 

New Ferrara Chocolate Balls 

Easter is a great time to take advantage of the 

rising popularity of premium chocolate. That’s 

why Ferrara Pan Candy Company is now offering 

another exciting sales opportunity with 

its own line of Ferrara Premium Chocolate 

Japanese-Style Dressings 

That Will Win You Over! 

becoming No. 1 favorites. 

Scones have always been the choice accompaniment 

to morning and/or afternoon 

tea throughout Great Britain since they first 

originated in Scotland. Today, they’ve 

spread in popularity as more and more people 

have discovered great new recipes for 

the snack. Sticky Fingers Bakeries embraces 

the long tradition of the scone by 

providing their customers with classic flavors 

and exciting new renditions. In addition 

to the two new flavors, Strawberry and 

Raspberry White Chocolate, their original 

scone mixes are also accompanied by 

Balls. With sales up 38 percent since last 

year,* it’s clear Ferrara Chocolate Balls are an 

indulgent treat customers can’t resist. 

Made from rich, creamy milk chocolate 

with a festive springtime image on each of 

mouthwatering varieties such as Apple 

Cinnamon, Cocoa-Chocolate Chip, Black 

Currant, Raspberry, Pumpkin Spice, 

Lemon Poppy Seed, Wild Blueberry, Apricot, 

Cinnamon Raisin scone mixes and 

much, much more. 

Sticky Fingers also offers premium 

Northwest jams, fruit butters and English 

curds, specially designed to accompany the 

unparalleled flavors of their scone mixes. 

Enjoy your scones the traditional way by 

topping them with a variety of sweet jams 

or smooth and thick curds. British families 

have always savored the combination of 

these flavors and, with Sticky Fingers Bakeries, 

it’s easy to pair your scones with their 

handmade, fresh jams in flavors like Raspberry, 

Wild Blueberry and Raspberry Chipotle, 

fruit butters including Pear, Pumpkin 

Spice and Cranberry Apple and their 

English Curds including Lemon, Orange 

the 20 delicious slices, Ferrara Chocolate 

Balls are the perfect addition to any Easter 

basket. Ferrara Chocolate Balls also make a 

thoughtful gift or party offering—just burst 

them open and enjoy. 

Ferrara Chocolate Balls are individually 

packaged in colorful, 6.17-ounce boxes and 

available in eye-catching 6-count or 12- 

count displays or 64-count shipper. Get your 

and Cranberry Orange. 

Enjoy Sticky Fingers products without any 

guilt! All natural ingredients, no preservatives, 

no cholesterol and no trans fats. They 

refuse to add any artificial preservatives, flavors 

or coloring to their naturally delicious 

mixes. Since Sticky Fingers uses only pure 

canola oil, their products are also free of any 

trans fats or saturated fats. Sticky Fingers 

Bakeries lets you experience great taste without 

worrying about your health. 

Add some excitement to your day by enjoying 

delectable baked goods from Sticky 

Fingers Bakeries. Browse their products online 

or stop by a nearby store today to experience 

the unbeatable flavors of their 

premium scone mixes. 

For more information on Sticky Fingers 

Bakeries and the entire line-up of delicious 

scone mixes, visit www.stickyfingers 

bakeries.com or stop by booth 1152. 

seasonal chocolate aisle hopping and make 

this Easter more profitable than ever with 

Ferrara Premium Milk Chocolate Balls— 

exclusively from Ferrara. 

Plan ahead and make every season more 

profitable with premium Ferrara Chocolate 

Balls. Contact your Ferrara Pan 

representative today! 

*Ferrara Pan Sales Data 

GOURMET 

MARKETPLACE 

Mari’s Foods Inc. introduces WAFU ® 

JAPANESE VINAIGRETTE, a line of 

Japanese-style dressings that offers a unique 

and authentic Japanese taste, inspires countless 

easy-to-prepare recipe ideas and supports 

healthy living. 

A brand with a solid and loyal 

following in Canada, WAFU is available in 

four flavors: ORIGINAL (Roasted Sesame), 

ORIGINAL Light (43 percent less fat than 

WAFU ORIGINAL), GINGER CARROT 

and WASABI EDAMAME. Each product 

is inspired by and made with authentic 

Japanese ingredients. While primarily a 

dressing, WAFU’s product versatility allows 

consumers to dress salads, dip sushi, 

dumplings and veggies, and marinate 

chicken or beef, adding a Japanese touch to 

the foods they prepare. 

Retailers and foodservice customers 

alike are increasingly attracted to 

WAFU’s unique taste, the versatility 

each product offers and the growing 

number of innovative recipes it inspires. 

Importantly, all WAFU Japanese vinaigrettes 

are low in cholesterol and saturated fat, and 

are trans fat free. They have no colors or artificial 

flavors. (WAFU GINGER CARROT 

is also vegan and gluten-free). All WAFU 

dressings are certified kosher. 

WAFU has a 12-month shelf life and is 

available in 9.8 fl oz bottles for retail, 1 

gallon bottles for foodservice, and 1.5 fl oz 

single serve pouches for take-out and on-thego 

convenience. 

For more product information, visit their 

website at www.wafu.us.com, contact Mari’s 

Foods Inc., 1479 Berlier, Laval QC H7L 

3Z1, Canada, call 450-901-0112, or visit 

them at booth 4117. 

Natural Products Expo West is the premier trade show for the natural, 

organic and healthy products industry, identifying the bestsellers of 

today and the trends of tomorrow. The 2010 event will take place March 

10-13, 2010 at the Anaheim Convention Center in Anaheim, Calif. 

Natural Products Expo West 

866-458-4935 www.expowest.com

50 


Shiloh’s Sauces Rolls Out Signature 

Dipping Sauces And Marinades 

Maureen Antflick, National Brand Manager, 

Shiloh’s Sauces, tells us about her company, 

including the dynamic duo of Provencial 

restaurateurs, brothers Geoffrey and Fabrice 

Ghanem who have not only the kosher world 

buzzing, but the rest of the world that is looking 

for that better-tasting sauce and that 

better-looking bottle. They have launched 

their line of mouthwatering sauces and marinades, 

previously available only at Shiloh, 

their flagship Los Angeles restaurant. 

GN: Tell our readers about what your company 

has to offer. 

MA: A background of knowledge, handed 

down from their family business that started 

out in St. Tropez about 50 years ago. The 

parents of Geoffrey and Fabrice Ghanem 

were restaurateurs. 

GN: How did your company get started? 

MA: For years, the only way to get the authentic 

‘South of France’ dining experience 

was to fly to St. Tropez and hope to get a 

table at Berlingot, the Ghanem family 

restaurant. When the Ghanem brothers 

brought their family recipes to Shiloh, Los 

Angeles’ premier kosher steakhouse, the demand 

for their signature dipping sauces and 

marinades grew so large that the brothers 

huddled up with their executive chef to see if 

they could put their liquid genie in the bottle. 

Well now they have eight wonderful sauces 

with other different products in the pipeline. 

The sauces that will be at booth 978 at the 

Fancy Food Show include Shiloh’s Parisian 

Barbecue Steak Sauce, Caribbean Hot Sauce, 

Sweet and Spicy Steak Sauce, Chimichurri 

Steak Sauce, Bearnaise Chicken & Seafood 

Steak Sauce, Chimichurri Aioli Chicken and 

Seafood Steak Sauce, Harissa Extra Spicy 

Sauce and Harissa Mild Spicy Sauce. 


company unique? 

MA: The versatility of the brothers to add 

a lot of their parents’ mouthwatering recipes 

from St. Tropez. They decided to convert 

a lot of these into their well-loved and 

known sauces. 

GN: What was your program last year? 

MA: The running of the restaurant— 

Shiloh’s—by the brothers, a signature 

steakhouse that is kosher. They took the 

sauces that customers absolutely loved and 

bottled them. 

GN: What was the most significant event affecting 

your company in the past year? 

MA: Attending both Fancy Food Shows, 

San Francisco and New York, and Kosher- 

Fest in New Jersey and being inundated 

with orders. 

GN: Describe your current marketing strategy. 

MA: In addition to hiring a food scientist to 

provide us with the highest quality 

of ingredients that only enhance our kosher, 

natural, gluten-free profile and still making our 

sauces mouthwatering good. Our sauces are 

made locally in California in the good ol’ USA 

in our top-notch, state-of-the-art bottling facility. 

Together, with all of this, we are able to 

provide very good programs and promotions. 

GN: What is the nature of your distribution? 

MA: Distributors that sell to the specialty 

departments of the retailers and to kosher, 

halal and natural departments and stores. 

Distributors that are able to grow the 

foodservice end of the business. 

GN: How do you handle sales? 

MA: I have devoted years to the food industry 

in marketing and sales. I have 

knowledge of the specialty divisions, as 

well as kosher and mainstream divisions. 

GN: Who are your target end users? 

MA: The ever-demanding consumer that 

is looking for healthy, tasty, gluten-free, 

natural, kosher, well-balanced products that 

are ever so delicious. 

GN: To what do you attribute 

Shiloh’s Sauces success? 

MA: Following their parents’ high standards 

and wanting to please even the most tastewary 

person. 

For more information, e-mail Maureen 

Antflick at maureenantflick@gmail.com, 

visit www.shilohsauces.com or stop by 

booth 978. 

Slap Ya Mama’ Cajun Products Getting 

Ready For Another Successful Year 

The Walker brothers of “Slap Ya Mama” 

Cajun Products are returning from Louisiana 

for their third round at the Winter Fancy 

Food Show! Through the past years of making 

their presence at the NASFT Fancy Food 

Shows in San Francisco and New York City, 

these young men have made much progress 

and have every intention of continuing to 

strive for growth and success. 

Starting from the ground up, back in 

2001, this young company has come a long 

way from its time spent rolling an antique 

pickle jar across the floor to mix their 

seasoning blends. They have many plans for 

2011 and look forward to the upcoming 

year. Moving into a new central distribution 

center, located in their hometown of Ville 

Platte, La., has broadened the Walkers’ outlook 

on their business venture. “The new 

distribution center will open the gates for us 

and allow us to pursue different avenues 

that we’ve been holding back on. Therefore, 

moving into this location is a much needed 

step for our company,” stated Jack Walker. 

While remaining quite reserved on releasing 

their upcoming plans for 2011, they do 

plan to make it a big year for expansion, not 

only in their location, but for their product 

line as well. The Walkers are planning to introduce 

approximately five new “Slap Ya 

Mama” products throughout the year 2011, 

which have been under research and development 

since spring 2010. “It will be a busy 

year for my brother and I. Introducing five 

new products and moving into a new location 

at the same time, we will more than 

likely introduce three of them at once during 

the first half of the year and finish polishing 

up the other two to have ready for 

shelf presence during the fall or early winter,” 

Joe Walker stated. 

Needless to say, these young men have a 

long haul ahead of them, and they feel that 

they have a team with all the capabilities 

necessary to leap forward. Their new central 

distribution center is 40,000 square feet with 

another 6 acres of open land just waiting for 

their next expansion. “As we plan to move 

into our new distribution center sometime 

around May 2011, the beginning of the year 

will require much planning, time and effort 

on our part. It looks like the gray hairs will 

just keep adding up, huh?” the Walkers jokingly 

say to one another. 

So, be sure to stop by to say “Slap Ya 

Mama” a visit and say hello to the Walker 

brothers at booth 779 North. These two welcoming 

young men will greet you with a 

smile and gladly offer you a sample of their 

great Cajun cooking. For everyone sharing 

this experience with them in San Francisco, 

they wish you a great show!

52 


Eat Like An Emperor 

And Enhance Your Health 

Before the introduction of high-yielding 

rice varieties in the 1960s, Thailand had 

about 16,000 distinct rice varieties. Yet 

today, according to experts at the United 

Nations Food and Agriculture Organization 

(FAO), only 37 are grown on a large 

scale and 50 percent of rice lands are cultivated 

to just two varieties! Where did all 

that diversity in Thailand and other countries 

go, and why is it important? 

When it comes to rice biodiversity, the 

value is in the taste, cooking quality and 

health benefits. Take for example Lotus 

Foods’ Forbidden Rice ® , also called 

‘longevity’ or ‘tribute rice,’ reserved for the 

emperors to ensure their good health and 

long life. Since introducing this wonderful 

grain to U.S. markets over 15 years ago, 

Forbidden Rice has become a staple in 

many restaurants and households, appreciated 

for its roasted nutty taste and striking 

plate presentation. Recently, it’s become 

clearer why Chinese emperors reserved this 

special rice for themselves. Research reported 

in the fall of 2010 reveals that black 

rice bran contains anthocyanins, which act 

as powerful antioxidants that have been 

linked to a decreased risk of heart disease 

and cancer, improvements in memory, and 

other health benefits. Other plants rich in 

anthocyanins include blueberry, cranberry 

and bilberry, acai and others. 

“Just a spoonful of black rice bran 

[equivalent to 10 spoonfuls of cooked 

black rice] contains more healthpromoting 

anthocyanin antioxidants than 

are found in a spoonful of blueberries, but 

with less sugar and more fiber and vitamin 

E antioxidants,” said Zhimin Xu, Ph.D, 

Associate Professor of Food Science at the 

Louisiana State University Agricultural 

Center, where the research was carried out. 

Thanks to Lotus Foods, you can eat like 

an emperor every day. Lotus Foods Cofounder 

and Co-owner Caryl Levine notes 

that “Providing a market for heirloom varieties 

can contribute to their preservation 

as well as the rural communities in which 

they are still cultivated.” In a recent acknowledgment 

of Lotus Foods’ efforts to 

preserve rice biodiversity, the company received 

Honorable Mention for a major biodiversity 

award by the Union for Ethical 

BioTrade (UBET). 

Since 2008, Lotus Foods has ramped 

up its commitment to bring consumers 

additional delicious and healthy rice 

varietals never before marketed in the 

U.S., and which are grown with more 

sustainable production methods, notably 

using a lot less water than in conventional 

rice cultivation. 

Introduced for bulk, wholesale and foodservice 

in 2010, and about to debut in 15- 

ounce retail bags in 2011, Lotus Foods has 

received nothing but raves for their Madagascar 

Pink Rice, Volcano Rice and 

Mekong Flower Rice. Madagascar Pink 

Rice is delicious, partially milled long 

grain red rice with hints of cinnamon and 

clove. Volcano Rice is a colorful blend of 

nutrient-dense brown and red rice grown 

on mineral-rich volcanic soils in Indonesia. 

Reputed to restore vitality due to its 

high mineral and fiber content, it is the 

only rice to be certified as Fair for Life by 

the Institute for Marketecology (IMO). 

Mekong Flower Rice is a fragrant whole 

grain from Cambodia that cooks up 

quickly, and will add flavor and nutrition 

to any rice dish. All of the packaged rices 

will be certified organic. 

By sampling the wonderful and expanding 

world of Lotus Foods rice you and 

your customers are helping preserve these 

rices for future generations, while contributing 

to a more socially just and 

climate-friendly approach to rice farming 

that saves water, reduces methane emissions 

and transitions farmers from subsistence 

to profit-making. A win-win 

situation for everyone. Learn more about 

Lotus Foods at booth 1565 during the 

Winter Fancy Food Show. 

Bellina Estates’ Bellindora Vinegar: 

Made In California, Product Of The USA 

With the increasing demand for quality and 

natural ingredients, Bellindora Vinegars has 

been continuously growing along with 

adding new products to their line of vinegars. 

Their goal in the start was with consumer 

health concerns prompting a demand 

for “lighter” dressings. Americans 

accustomed to heavier dressings searched 

for a more flavorful oil-and-vinegar combination. 

Balsamic vinegar with its combination 

of tart and sweet was a perfect fit, 

making Bellindora Vinegars pantry essentials. 

Through the years of exploring new 

recipe ideas, they now use their versatile 

vinegars for everyday cooking: to add sophisticated 

flavor to cooked vegetables, 

White Coffee Significantly 

Expands Distribution For Its 

Licensed Flavored Coffee Lines 

White Coffee, a third-generation familyowned 

coffee roaster, has significantly expanded 

distribution for its two highly 

prominent brands. Kahlúa Gourmet Coffees 

are offered in three rich, nonalcoholic 

coffees, each reflecting the distinct 

flavor of the storied Kahlúa brand. 

The Rocky Mountain Chocolate Factory 

Flavored Coffees feature four decadent 

flavors that reflect some of the most popular 

Rocky Mountain Chocolate Factory 

flavors and products. 

“We are absolutely delighted that we 

Ashman Manufacturing Co. 

Names New Vice Presidents 

Ashman Manufacturing announced that 

Jerry Arbogast has been named Vice President 

of Retail/Distributor Sales and Chris 

Martini has been named Vice President of 

Foodservice and Restaurant Sales. Jerry Arbogast 

brings 30 years of experience and 

Chris Martini brings 20 years experience 

from the foodservice industry to Ashman 

Manufacturing Co. Arbogast will mainly 

focus on brand building. Martini will focus 

on expanding products into foodservice 

have been able to partner with, and significantly 

expand distribution for these superb 

brands, both industry leaders and famous 

for their unique, outstanding products,” 

said Carole White, President of White Coffee. 

“White Coffee has been importing and 

roasting the finest quality coffee for more 

than 70 years, and we helped pioneer the 

development of specialty coffee over 35 

years ago. We look forward to introducing 

these new lines of well-balanced, delicious 

coffees to more and more coffee lovers 

across the nation.” 

distribution, working directly with restaurants 

to create and develop their own signature 

proprietary items. 

President Tim Ashman is excited about the 

hiring of Arbogast and Martini. “Jerry Arbogast 

gives us the ability to grow our distributor 

business and ultimately place our 

products in more retail accounts. Chris Martini 

brings an enormous amount of experience 

from the foodservice side. He will be 

able to cultivate and grow our key customer 

savory sauces, stews, marinades and 

seasonal fruits. 

Bellindora’s line of infused balsamics are 

sold in a 250ml square bottle, and include 

Fig, Apple, Peach, Pomegranate and the 

newest Cherry balsamic. The cherry concentrate 

comes from orchards in the San Joaquin 

Valley of California. They include the best 

of California’s fruit in all of their products. 

The new line of wine vinegars Delta Barrel, 

sold in a 375ml bottle, include Cabernet 

Sauvignon, Champagne, Sherry, Balsamic 

and Golden Balsamic. The taste is like the 

The Kahlúa Coffees include: 

• Kahlúa Original—delicate notes of 

rum, vanilla and caramel, wrapped in 

coffee flavor. 

• Kahlúa French Vanilla—exquisitely 

blended with extra creamy and sweet French 

Vanilla flavor. 

• Kahlúa Hazelnut—a distinctive, toasted, 

nutty hazelnut joined with Kahlúa. 

The Rocky Mountain Chocolate Factory 

Coffees include: 

• Dark Chocolate Truffle—a super rich and 

velvety chocolate flavor, comparable to the 

brand’s renowned confection. 

• English Toffee—a sweet, buttery flavor 

that is particularly smooth and rich. 

• Hazelnut Truffle—delicate, savory chocolate 

combined with a delightfully smooth 

hazelnut flavor with light, nutty overtones. 

• Vanilla Caramel—a uniquely creamy 

restaurant business.” 

After a successful career as one of the top 

inside brokers and salesman for Haddon 

House Distributing, Arbogast joins Ashman, 

where his extensive knowledge of the industry 

will be a benefit to the company. Martini 

joins Ashman after a successful career with 

Sandler Foods and US Foodservice, 

Greenville, S.C. The resources and contacts 

Martini brings to Ashman will have an immediate 

impact on the company. 

Arbogast can be reached by phone at 

434-981-3466 or e-mail at jerry 

arbogast@ashmanco.com. Martini can be 

reached by phone at 757-428-6734 or 

e-mail at chrismartini@ashmanco.com. 

fruits from which they came, with a distinct 

varietal wine character. 

Bellindora Vinegars now offers a line of 

Arbosana and Frantiolo olive oil from the 

central California region. Machine-harvested 

and cold-pressed within hours of harvest. 

Foodservice and bulk sizes of all products 

are available. Contact Bellindora 

Vinegars via phone at 209-334-5544, fax 

them at 209-333-1588, e-mail them at 

bellinaestates@comcast.net, visit the 

website www.bellinaestates.com or stop 

by booth 215. 

caramel experience. 

Products for both coffee lines are available 

in a variety of retail-, value- and giftsized 

packages. 

In recent months, White Coffee has secured 

significant placements and substantial 

sales throughout the United States with multiple 

prominent specialty and gourmet markets 

(both directly and through specialty 

distributors). In addition, there have been 

sales with nationally-known club stores, 

higher-end mass merchants, upscale supermarkets 

and gourmet food websites. 

Please visit White Coffee at the Winter 

Fancy Food Show, booth 3604. For more information, 

call White Coffee at 718-204- 

7900 or 800-221-0140, contact Jeannette 

Levy at jlevy@whitecoffee.com or visit 

www.whitecoffee.com. 

Ashman Manufacturing & Distributing 

Company started in 1987 with just one 

product: their House London Broil Sauce. 

Since then, Ashman Manufacturing and 

Distributing Company has grown to become 

one of the leading manufacturers, 

marketers and distributors of gourmet 

foods in the Mid-Atlantic region. The company 

ships products all over the country 

and exhibits at the Winter and Summer 

Fancy Food Shows, the Boston International 

Seafood Show, the NRA Show in 

Chicago, and the Virginia Expo in Richmond, 

Va. Find Ashman Manufacturing 

Co. at booth 286/288 during the Winter 

Fancy Food Show.

54 


Indian Cuisine ... Becoming 

A Household Name? 

Tandoor Chef Works To Bring Indian 

Flavors And Meals Mainstream 

Even though consumers may have become 

more aware of their spending at restaurants 

during the past several years, consumer 

spending in the ethnic category—and especially 

in the Indian cuisine category—has 

grown. Shoppers are shifting their focus for 

unique products to the supermarket and other 

retail outlets. 

Mike Ryan, Vice President of Marketing for 

Deep Foods, a manufacturer of Indian Foods, 

says there has been an increased demand for 

Indian cuisine in the U.S. as there has been a 

growing interest in vegetarian, vegan and 

gluten-free products, as well as an interest in 

new spices. This has played well for Tandoor 

Chef, the company’s line of frozen restaurantquality, 

all natural Indian cuisine. 

According to Ryan, there are many high 

school and college-age consumers who 

have a significant interest in vegetarian 

and vegan products. Despite the interest in 

meat-free dishes, the overall biggest attraction 

to Indian cuisine is the interest in 

new spices and flavors. 

The brand produces and markets its products 

as restaurant-quality because the 

benchmark consumers have for Indian food 

is what they experience in Indian restaurants. 

The company’s most popular products 

include Chicken Tikka Masala, Channa 

Masala and a recently introduced Naan 

Pizza—which meets the growing demand 

for ethnic-inspired pizza flavorings. The 

pizza is available in Cilantro Pesto, 

Margherita, Roasted Eggplant and Spinach 

and Paneer cheese flavors. 

Although a newcomer to the pizza scene, 

Indian fusion has been significantly growing 

in U.S. popularity, as indicated by a recent 

35 percent sales jump into the nation’s second 

highest grossing ethnic food. “Naan 

pizza adds an element of fun and excitement 

to an already well-loved, familiar food,” explained 

Ryan. “If consumers find they like 

that fusion, it could act as a gateway for sharing 

more of the flavors they like in more 

traditional Indian foods.” 

Moreover, culture continues to play a role 

in the success of Indian cuisine as well. In 

addition to films like “Slumdog Millionaire” 

and enthusiastic endorsements from celebrity 

chef Bobby Flay, Aarti Sequeira—latest winner 

of television’s “The Next Food Network 

Star” and host of cooking show, “Aarti 

Party”—is demystifying Indian flavors and 

bringing it further into the mainstream. 

To learn more about Indian fusion, 

visit tandoorchef.com or facebook.com/ 

tandoorchef, or stop by booth 1455. 

Paradigm Foodworks’ Turnkey 

Operation Works From Start To Finish 

Paradigm Foodworks has been a manufacturer 

of specialty sauces since 1981. They 

specialize in smaller runs but are capable 

of running large orders as well. They’ve 

been serving private label and copack customers 

throughout the U.S. for the past 30 

years. Both high speed and flexible equipment 

are available to satisfy all levels of 

customer volume. 

The R&D department is headed up by 

Dr. David Schultz, a Ph.D. in Food Science, 

who has more than 40 years of experience 

in the food industry. His talents and 

expertise are available to help clients prepare 

their recipes for production. He can 

help with formulations, nutritional documentation 

and FDA compliance. 

Paradigm Foodworks offers a “turnkey” 

operation. They can supply everything for a 

customer’s product except the labels so that 

all you need to do is place an order and then 

pick it up when it’s finished. 

Paradigm’s success and longevity lies 

partly in the fact that they have always taken 

personal care with their customers. They 

consider each relationship formed integral to 

Marzetti Announces Re-Launch 

Of Romanoff Caviar At 

Winter Fancy Food Show 

Marzetti Specialty Brands carry a long tradition 

of quality and taste and include 

brands such as Girard’s ® Salad Dressings, 

Cardini’s ® Salad Dressings, Romanoff ® 

Caviar and Teresa’s Select Recipes 

Salad Dressings. Marzetti prides itself in 

the introduction of premium specialty 

food products. 

At the 2011 Winter Fancy Food Show, 

Marzetti will showcase the re-launch of 

Romanoff Caviar. Well known and respected, 

Romanoff Caviar has offered 

only the highest quality caviar since 1835. 

The Romanoff packaging receives a contemporary 

face-lift. Fresh, less salty 

caviar for the more sophisticated caviar 

Indianlife Cooking Sauces 

Let Home Cooks Create 

Gourmet Indian ‘Meals In Minutes’ 

A quintet of delicious new, all natural sauces 

from Burnaby, British Columbia-based 

Indianlife Foods enables home cooks to create 

restaurant-quality, gourmet Indian meals 

within minutes. Five delicious flavors packed 

in 360 ml or 11.5-ounce glass jars feature traditional 

family recipes passed from generation 

to generation: Tikka Masala, Coconut Cashew, 

Curry, Korma and Buerre Masala. 

Each authentic recipe is carefully prepared 

using only the freshest, all natural ingredients 

and aromatic Indian spices, with no preservatives, 

MSG, artificial colors or additives. These 

sauces are ideal for vegetarian cooks and for 

Indulge Yourself With Award-Winning 

Mrs. Weinstein Toffee 

Sweet Shop USA’s very own Mrs. Weinstein 

Toffee has done it again this year with her 

gourmet toffee! This three-time award- 

winning All Natural Almond or Pecan Toffee 

recently added another honor to the 

record books. Winning Best Chocolate & 

the company’s success. FDA regulations and 

GMPs are a critical factor in every step taken 

by the staff. 

Their own line of branded products includes 

award-winning curds, and spreads, 

dessert sauces, (fudge, caramel and fruit 

sauces) scone mixes and waffle mixes, 

award-winning muesli cereals, beautiful 

fruit enhanced wine vinegars, barbecue 

sauce and salad dressings. A library of formulas 

is available for private label beyond 

their own branded lines. 

Two new product lines were introduced by 

Paradigm in 2010. The first, Hot Chihuahua 

Brand Sauces is a line of three authentic 

Mexican regional sauces for cooking and 

dipping. The Enchilada Sauce is a Puebla 

style made with peanut butter and cocoa for 

consumer also contributes to the relaunch. 

The new caviar line is available in 

Black Lumpfish, Whitefish, Red Salmon 

and a distinctive Vodka Lumpfish. 

Girard’s Salad Dressing has a legacy of 

being a premium, quality salad dressing. 

Girard’s adheres to the health and wellness 

demand of today’s specialty dressing 

consumer and will be announcing the removal 

of high fructose corn syrup from all 

relevant flavors. 

Previously in a plastic 8-ounce bottle, 

Teresa Select Recipes Dressing is introduced 

as a 12-ounce glass bottle. Originally inspired 

by Teresa Marzetti, who opened the 

retailers seeking to add exciting, new, all natural 

convenience foods for their customers. 

“We wanted to enable home chefs to recreate 

dining in the finest Indian restaurant,” said 

Rakesh Raniga, Indianlife Founder and CEO. 

“The cook need only add fresh vegetables, 

seafood or meat for a meal that takes minutes 

to prepare, but tastes as though it took hours.” 

Trends show that consumers are looking 

Best Candy at AmericasMart in Atlanta 

and the Silver sofi award at the International 

Fancy Food Show just wasn’t 

enough for her, so she proudly took home 

Best Candy award at the summer Dallas 

Gourmet Show. 

It’s really no wonder Mrs. Weinstein keeps 

it up year after year, because everyone who 

tries her yummy English Toffee instantly 

a mole taste. The Sinaloa Verde is a crisp, 

clean flavor from the Sinaloa region and the 

Durango Salsa has a touch of chipotle. Each 

jar has a chapter in the adventures of Ole 

Chihuahua on the label and one of his recipes 

using his romantic style. 

Also new to the market is Milazzo 

Cheese Spreads. Three spreads made with 

mozzarella, Parmesan, and Asiago cheeses 

to use as a topping for bruschetta, grilled 

tomatoes, mixed in tuna salad, or stirred 

into pasta. 

For more information about Paradigm’s 

products or copacking services, please 

call 503-595-4360 or e-mail Lynne 

Barra, lbarra@paradigmfoodworks.com, 

visit www.paradigmfoodworks.com or stop 

by booth 672. 

first four-star restaurant in Columbus, Ohio, 

Teresa Select Recipes Dressings offers 

varieties beyond the mainstream dressings 

for today’s specialty consumer. Following 

the current trend, Teresa’s is now all natural 

and offers new unique flavors including 

Melon Cucumber Vinaigrette, Lavender 

Berry Vinaigrette, Blueberry Pomegranate 

and Vidalia Onion Vinaigrette. 

Excellence, variety and quality are part of 

the tradition to making Marzetti’s Specialty 

food products. Please visit them at booth 756 

at the 2011 Winter Fancy Food Show where 

they will be displaying all of these new and 

exciting items. 

for healthier convenience foods that can be 

prepared quickly to fit their busy lifestyles. 

Indian spices are known for their many 

health benefits that include enhanced circulation 

and immune system function. 

Eye-catching packaging, popular flavor options, 

healthy ingredients and attractive price 

points make these new Indianlife introductions 

a smart way for retailers to capture this 

growing customer niche. Indianlife manufactures 

a wide range of healthy, all natural products 

including flatbreads, naans, pakoras, 


falls in love with its buttery goodness. While 

many of us simply buy it as our own little 

guilty pleasure, it also makes the perfect gift 

for any season or occasion. Make your loved 

ones happy with a gift that says it all with 

just one bite or go ahead and let yourself indulge 

a little. 

Mrs. Weinstein’s Toffee is a guaranteed 

hit! Visit Sweet Shop USA at booth 4205.

56 


Barhyte’s Banner Year Translates To 

Brand Awareness & Sell Through 

For the Barhyte family, 2010 is going to be 

a hard year to top. But that won’t stop them 

from trying. Having launched the Saucy 

Mama line of marinades, mustards, dressings 

and cocktail condiments a little less 

than two years ago, few could have predicted 

that the company would be celebrating 

monumental achievements in such a 

short time span. 

The Award Goes to… 

In addition to securing shelf space in some 

of the nation’s premier gourmet food 

shops, Saucy Mama this year has received 

some tremendous honors including four 

medals from the Napa Valley Mustard Festival. 

And oh yes … the Grand Prize from 

the Scovie Awards. 

The Scovie Awards are considered the 

highest honor in the world of spicy foods. In 

a competition in which nearly 100 of the 

country’s top culinary experts sample and 

score more than 600 fiery submissions, 

Saucy Mama’s Creamy Horseradish rose to 

the top, earning the coveted Scovie Award 

Grand Prize. 

“A Grand Prize Winner that’s a sweet heat 

product is not unusual at all,” explained 

Scovie Awards creator and “Pope of Peppers,” 

Dave DeWitt. “Fully half of our grand 

prize winners have been in that [sweet heat] 

category. But horseradish finishing so 

strongly? That’s simply remarkable.” 

Something else simply remarkable, according 

to Barhyte CEO Chris Barhyte, was 

just how fast the award came their way. “The 

Saucy Mama consumer brand is barely two 

years old, yet it received the highest honor 

from one of the most recognized awards in 

our category. We knew we had a hit on our 

hands with these sauces and marinades, but 

this was the most pleasant surprise we could 

have received.” 

Saucy Mama: Calendar Girl? 

As if those awards were not enough, Barhyte 

Specialty Foods also was selected from more 

than 500 Oregon businesses to be featured in 

SAIF Insurance’s 2011 calendar. SAIF, considered 

the state’s workers comp market 

leader and covering more than 600,000 employees, 

each year combines gorgeous photos 

with the stories behind some of Oregon’s 

preeminent businesses. This year, the insurance 

institution will distribute nearly a half 

million calendars statewide. 

“We are tremendously honored to be recognized 

by such a reputable company, but 

we also can’t help but give Mom a hard time 

by calling her ‘Mrs. November,’ ” said 

Chris Barhyte. 

Previous SAIF calendar honorees have included 

Tillamook Cheese Factory, OMSI 

(Oregon Museum of Science and Industry) 

and Kettle Foods. 

Giddyup 

Suzie “Saucy Mama” Barhyte also kept 

busy this year, not only hand-crafting many 

of the new marinades coming to market in 

2011, but also by co-authoring the Pendleton 

Round Up’s Centennial Celebration 

cookbook called Beyond the Bull. An 

homage to one of the nation’s oldest and 

most popular rodeos and the traditions 

borne from it, Beyond the Bull combines 

delicious, simple party recipes with stories 

told by Round Up regulars—some as old as 

the rodeo itself. 

It’s Not a Popularity Contest, But… 

Popularity certainly does help when it comes 

to building a store brand. And thanks to some 

incredibly successful consumer promotions, 

demand and even fan support of the Saucy 

Mama brand exploded in 2010. 

On a local level, Barhyte Specialty Foods 

sponsored an opportunity for Oregon State 

University Fans to win an “Ultimate Saucy 

Mama OSU Tailgater.” The response was 

nothing short of overwhelming. In the end, 

16 groups submitted viral videos promoting 

their fan support of both OSU and Saucy 

Mama, and generated thousands of visits to 

the Barhyte website. Nationally, the company 

also recently sponsored a food blogger 

contest, entitled “I am a Saucy Mama,” in 

which home chefs created original recipes 

using Saucy Mama condiments. The results 

were again both fabulous and delicious. 

To see some of the great successes from 

the Saucy Mama promotions and to learn 

what the company has in store for 2011, 

check out the company’s “As Seen In” 

section at www.barhyte.com or drop by 

booth 757 during the show. 

Today’s Specialty Food Consumer 

Wants Exotic Ingredients 

And International Flair 

Terrapin Ridge Farms’ 2011 New Product 

Introductions Meet This Need Head On 

According to the 2010 Mintel and Toluna 

USA Survey, there is a significant increase 

in specialty food consumers’ willingness to 

purchase authentic international ingredients. 

In 2010, 73 percent of specialty foods consumers 

surveyed bought ingredients from 

different countries, up 16 percent from 2009. 

“The economic downturn led people to cut 

back in spending, thereby causing retailers 

to stick with tried and true products,” according 

to Mary O’Donnell, CEO and 

Owner of Terrapin Ridge Farms, LLC. “The 

result was less new products available to 

Handcrafted Artisan Food 

Celebrating The Land And 

Bounty Of Sonoma County 

Gourmet News talks to Karin Warnelius- 

Miller, Owner of Terra Sonoma Artisan 

Food, about the evolution of her company. 

GN: What inspired you to come up with 

Terra Sonoma? 

KWM: The genesis of Terra Sonoma was 

the agriculturally-rich land we live on in 

Sonoma County in Northern California. Our 

ranch and vineyards lie one hour north of 

San Francisco in wine country. The inspiration 

of our first product, Verjus, was the excess 

of winegrapes after the green harvest. 

We wanted to put them to a more interesting 

use. A culinary use … and food has always 

been a passion. It’s inspiring to discover new 

ways to use your fruit and create something 

consumers. Now that the economy is turning 

around, today’s consumer’s appetite for new 

is increasing significantly.” 

O’Donnell added, “When developing 

our product line for 2011, satisfying the 

desire for the unique and exotic was our 

main goal.” 

Three examples of how Terrapin Ridge 

Farms is addressing this trend are evident in 

the company’s Raspberry Piquillo Pepper 

Sauce, Garam Masala Mustard and Passion 

Fruit Jalapeno Jelly. 

• 9017 Terrapin Ridge Farms Piquillo Pepper 

Sauce–12 ounces. Piquillo peppers from 

Northern Spain are hand-picked and roasted 

that any cook can use, everyday. 

GN: What products are part of Terra 

Sonoma? 

KWM: Currently, we produce two 

European-inspired products made from 

winegrapes: 

• Terra Sonoma Verjus, a cooking juice created 

from green winegrapes, used in place of 

vinegars and lemon juice to add subtle acid 

to a dish. 

• Terra Sonoma Saba, a sweet syrup made 

from reduced winegrape must, used to flavor 

everything from beverage and baked goods 

to savory dishes and salads. 

Our new product for 2011 is the Terra 

over open embers giving them a distinctively 

rich flavor that delivers uniqueness to the 

Terrapin Ridge Farms Raspberry Piquillo 

Pepper Sauce. You will want to put this sauce 

on almost anything you can think of! It’s 

great on grilled meats, poured over cream 

cheese as an appetizer, and fabulous on 

chicken or pork roast. 

• 9001 Passion Fruit Jalapeno Jelly–9 

ounces. The subtropical passion fruit has intense 

aromatic flavor uniquely its own. Combine 

this with briny and spicy jalapeno and 

you get the perfect combination of sweet and 

savory. This jelly is delicious warmed in the 

microwave and used as a dip for coconut 

shrimp or chicken satay. Create a perfect, exotic 

snack by spooning on Brie and warming 

in the oven until the Brie is warm on the inside 

and serve with crusty bread. 

• 9018 Garam Masala Mustard–9 ounces. 

When one thinks of foods with international 

Sonoma 2009 Chardonnay—a 100 

percent estate grown wine. 

GN: Who gets the most value out 

of the Terra Sonoma Verjus and 

Saba: professional chef? At home 

cook? Both? 

KWM: The wonderful thing 

about both the Verjus and Saba is that 

they’re easily usable by both professional 

and home cooks alike. And we have both 

segments currently using the products. In 

fact, we created a 3-liter size of our Verjus 

to better serve the professional chef. Our 

goal is to create artisan products that are 

accessible to everyone and adaptable to 

every culinary style and level. All you need 

is imagination! 

GN: How do you see the Terra Sonoma 

brand evolving over the next year and 

beyond? 

KWM: I definitely see expanding Terra 

flair, often spice blends from India first come 

to mind. Terrapin Ridge Farms Garam 

Masala Mustard brings this exquisite flavor 

to rustic, stone-ground mustard. This 

marvelous condiment allows you to have the 

exotic everyday on sandwiches while 

cooking with ease. 

Visit Terrapin Ridge Farms at the 2011 

Winter Fancy Food Show booth 1377 and 

the Atlanta International Home & Gift 

Show booth 522. 

About Terrapin Ridge Farms, LLC 

Headquartered in Clearwater, Fla., Terrapin 

Ridge Farms, LLC is a creator, marketer 

and seller of gourmet food products. 

The company’s product line consists of 

dips, sauces, dressings, gourmet condiments 

and jams which can be found in high 

quality specialty food and gift stores 

across the U.S. and Canada. For details, 

visit www.terrapinridge.com. 

Sonoma to include more food products 

that come from the fruits 

and/or vegetables off of our land, 

like quince, figs and citrus. Terra 

Sonoma is all about products that 

add amazing culinary flavors to a 

dish and meal … and we plan to remain 

true to that and evolve the 

Terra Sonoma brand as our 

ranch evolves. 

GN: What would you say is the most unique 

thing about Terra Sonoma? 

KWM: Beyond being one of the first Verjus 

producers in the U.S. [first in Sonoma], I’d 

say it’s our steadfast drive to stay true to 

our core beliefs: creating products that are 

from the land we farm, capture the nature 

of the soils and fruit, and reflect our European 

culinary traditions. 

For more information about Terra Sonoma 

Artisan Foods, visit them at booth 304 

during the Winter Fancy Food Show.


Tin Packaging Contributes To 

Sustainability Initiatives 

The most recycled material—steel—reached 

a record high 83.3 percent in 2008 according 

to the data from scrap processors, steel producers, 

the United States Geological Survey 

and the United States Environmental Protection 

Agency. “Steel continues to be recycled 

at a higher volume than paper, plastic, glass, 

copper and aluminum combined, and the 

steel can holds the distinction of being food 

and beverage’s most recycled container,” 

said Bill Heenan, President of the Steel 

Recycling Institute. 

Allstate Can strives to maximize its use of 

renewable and recycled source materials. All 

of their scrap metal is collected and reclaimed. 

They are proud to associate with an industry 

dedicated to sustainability. Allstate Can 

sources tin that contains approximately 30 

percent recycled content. Consumers consider 

a product and its packaging with concern for 

whether it can be reused and recycled and 

whether it’s made from recycled materials. 

Allstate’s tins provide assurance to customers 

that they are able to extend the package’s use, 

recycle and divert it from the landfill. 

Tin packaging fulfills all the demands of 

a consumer-driven, competitive retail market. 

Consumers want attractive packaging 

that protects the contents, is tamperevident, 

is convenient and conveys personality. 

It should also be durable and sustainable. 

Cans are an attractive and creative way to 

boost a brand while improving environmental 

credentials. The cans also improve 

storage efficiency and reduce transportation 

costs because they can be stacked 

higher without causing damage to the package 

or its contents. 

Using recycled steel saves energy. Compared 

to production from virgin raw materials, 

producing steel exclusively from scrap 

requires 75 percent less energy. Using recycled 

material, the steel industry saves enough 

energy in one year to electrically power more 

than 18 million homes for one year. The 

amount of recycled steel recovered in 2005 

through packaging would yield enough steel 

to build 185,000 steel-framed homes. Each 

can recycled substantially reduces the environmental 

footprint of the next can, and recycled 

cans are back on the shelf in as little 

as 60 days. Americans could save more than 

$3 billion worth of energy each year by 

recycling cans. 

To learn more about how Allstate Can is 

contributing to a sustainable environment, 

visit www.allstatecan.com or go to booth 347 

during the show. 

Faribault Dairy Co. Offers 

A Variety Of Great Cheeses 

Minnesota-based Faribault Dairy Company 

offers a multitude of fantastic 

cheeses to include in your dairy case. 

Some highlights include: 

Amablu Gorgonzola Cheese is made 

from raw whole cow’s milk and cave-aged 

in the historic Sandstone Caves in Faribault, 

Minn. The blue-veined Gorgonzola 

cheese is “sweeter” (less acidic) and 

drier than their blue cheese. Cave-aged a 

minimum of 90 days, the cheese is 

somewhat sharper in flavor but still 

“cleans up” well. The sweeter profile pairs 

up well with dried fruit and nuts or cut as a 

table dessert cheese. Available in 

pouches, cups, wedges, crumbles and 

whole wheels. 

Amablu Blue Cheese is made from raw 

whole cow’s milk. Faribault Dairy’s “mainstay” 

is their 75-day-old, cave-aged blue 

cheese. Limiting the aging to 75 days creates 

a blue cheese with a pleasant, tangy, 

“not too sharp” flavor profile. Amablu Blue 

Cheese comes in convenient exact weight 

wedges and crumbles for sprinkling on salads 

and melting over a hamburger or steak. 

Available in pouches, cups, wedges, crumbles 

and wheels. 

Pereg Gourmet Natural Foods 

Announces Line Of Seasoned Golden 

Bread Crumbs And Panko Crumbs 

The Family-Owned Business Adds More 

Variety To Their Impressive Line Of 

Natural Foods 

Pereg Gourmet Natural Foods, a familyowned 

specialty and natural foods manufacturer 

has added five new flavors of bread 

crumbs and panko flakes to their extensive 

line of imported ingredients. 

Known worldwide for their spices, oils, 

toppings, grains and rice mixes, Pereg’s new 

line of bread crumbs and panko flakes are 

100 percent natural and specifically baked 

for each flavor. 

St. Pete’s Select blue cheese is made 

from raw whole cow’s milk. The flavor profile 

has been described as “complex, complicated 

yet delightfully intimate.” St. 

Pete’s Select is named after the type of 

sandstone that forms the caves it is aged in. 

Available only in limited quantities, wheels 

of St. Pete’s are hand-selected during each 

of the four grading steps, and then caveaged 

a minimum of 100 days. Available in 

crumbles, wedges and wheels. 

St. Mary’s Gouda was made by Master 

Cheesemaker Bruce Workman in the summer 

of 2007 from local graziers milk at his 

Edelweiss plant near Monticello, Wis. It was 

aged conventionally, then sent to Faribault 

for final affinage (cave-curing in this case) 

last spring. 

Cave finishing cheese is an ancient art. 

The new line of seasoned bread crumbs include 

Viennese, Classic, American and Mexican. 

Their new panko crumbs include Italian 

and Japanese. Each are shipped in resealable, 

reusable and eco-friendly pouch-like bags 

that ensure freshness before and after opening. 

Suggested retail price for golden bread 

crumbs is $3.25 each, and for panko crumbs, 

$2.99 each. The new flavors are additive and 

preservative-free. 

Pereg Natural Gourmet Foods is a thirdgeneration, 

family-owned business committed 

to producing wholesome, delicious 

and 100 percent natural foods. Since 1906, 

It involves careful exposure to higher temperatures, 

higher relative humidity and 

higher oxygen availability than normally 

found in modern cold storage aging. These 

three environmental factors combine to 

activate key cheese maturation processes 

and components. This grass-fed aged 

Gouda responds beautifully to cave finishing, 

developing a smooth, buttery 

sharpness with a definite hint of caramel. 

Faribault Dairy’s sandstone cheese caves 

are natural miracles for aging cheese. Over 

the last several years they’ve discovered the 

caves’ ability to highlight the nuances of 

well-made cheeses. 

For more information, visit www 

.faribaultdairy.com, call 877-AMABLU9 

or visit booth 5121 at the Winter Fancy 

Food Show. 

they have been using only the best and 

purest ingredients from all over the world 

and manufactured in the United States, to 

deliver healthy spices and ingredients for 

their customers. 

Also available in bulk and 

foodservice size. 

For more information about Pereg 

Gourmet Natural Foods contact them 

by calling 718-261-6767, e-mailing 

office@pereg-gourmet.com or visiting their 

website, www.pereg-gourmet.com. Pereg 

Gourmet Natural Foods is also showing at 

the Winter Fancy Food Show, booth 1752. 

To Market-To Market Is A Must-See If 

You Sell Gourmet Foods In Your Store 

Since 1982, To Market-To Market has offered 

up to 26 different blends of gourmet 

dips, spreads and much more! The versatility 

of this line of GLUTEN-FREE products is 

something to experience and taste. 

Most of the products make from 4 to 6 

cups! The taste is great and the motto of A 

MASTERPIECE IN A MOMENT truly fits 

the entire line. All but one product is 100 

percent salt free! You also won’t find MSG 

or chemicals in their product. The spices 

have a very long shelf life and are 

KOSHER certified as well. The owners are 

proud to say...“There are NO words on our 

packages that you can’t pronounce!” 

Popeye’s Passion is the No. 1 selling 

product in the company. The newest addition 

called Some Like It Hot is becoming 

very popular as well. Some Like It Hot is 

a chipotle blend that makes a great dip and 

a wonderful tasting cheeseball. Boasting 

the largest yield, each bag makes a large 

batch or up to 10 cups on the THRILL OF 

A DILL dip! 

In the last two years, To Market-To Market 

has introduced two different 3D dip chillers! 

These have been a great addition as the 

chiller makes sampling easy in the stores and 

samples sell product. If this product is sampled 

in your stores you will find the reorders 

to be quite regular. The sale of these 

chillers is a great profit center, too. 

To Market-To Market offers a low 

wholesale price which lends to making a 

good profit. Please call 970-278-1000, visit 

www.kosherappetizer.com (retail only) or 

stop by booth 433 for a sample and meet 

the owners! 

Figi’s Offers Unique, Quality Products 

To Specialty Gift Market 

Figi’s Business Services has been a leader 

in the direct-to-consumer food, gift and 

specialty gift business for more than 65 

years. The company is focused on this large 

$16 billion food gifting market and has 

established business with more than $100 

million in annual sales. 

Figi’s Business Services, a subsidiary of 

Figi’s Inc, emphasizes customer service 

and loyalty, and the company offers a broad 

variety of high-quality, distinctive food 

products with a wide range of price points 

to meet the needs of every buyer. Products 

include high-quality cheeses, meats, nuts, 

baked goods, chocolates and other candies. 

These superior quality products are supported 

by a strong value proposition. Figi’s 

Business Services’ unique product offerings 

are created by an internal product design 

team and U.S.-based gift assembly 

operations. All the food products are made 

in the USA! 

A significant market exists in food gifting 

for retailers. Figi’s Business Services 

can help support retailers with seasonal offerings, 

as well as creating everyday gift 

sections. With distinctive and high-quality 

products and a focus on great service, 

Figi’s Business Services should be your 

partner to grow your food gifting business. 

Learn more at the Winter Fancy Food 

Show at booth 2435.

58 


The Tao Of Tea Introduces The 

First Bottled Tulsi Line In The Industry 

The Tao of Tea, one of the nation’s true 

pure-leaf specialty tea companies, has 

launched its bottled, ready-to-drink Tulsi 

line. It is the industry’s first full line of 

Tulsi beverages. Microbrewed at its own 

Teabrewery in Portland, Ore., the line includes 

three flavors—Tulsi Pure, Tulsi 

Lavender and Tulsi Ginger. More flavors 

are expected to be added in the near future. 

The SRP is $2.49. 

Tulsi, also known as ‘Holy Basil,’ is a sacred, 

Ayurvedic herb from India that has 

been gaining familiarity in the United 

States. It is caffeine free. The Tao of Tea 

grows Tulsi in parts of India by supporting 

small and marginal farmers and promoting 

organic cultivation. 

“We wanted to be totally transparent and 

as such, after many years of work, are introducing 

Tulsi direct from the farm to consumer. 

Unlike most tea companies using 

third party co-packers, we are brewing all 

flavors in-house in small crafted batches. In 

addition, we are 100 percent preservativefree 

and the freshest Tulsi beverages one 

can find,” said Veerinder S. Chawla, tea 

lover and Founder. 

All flavors will retail for $2.49 at select 

Whole Foods Market, New Seasons in 

the Pacific Northwest and other natural 

foods stores. The drink has zero sugar and 

zero calories. 

The Tao of Tea is one of the eminent tea 

purveyors in the country promoting organic 

pure leaf teas, handcrafted teaware 

and 100 percent preservative-free bottled 

teas. Their mission is to promote true 

tastes of origin and tea beverages without 

any added flavors, juices, additives or 

sugar. All bottled varieties are USDAcertified 

organic and most teas are Fair 

Trade Certified. 

For more information, visit 

www.taooftea.com, call 503-736-0198 

or stop by booth 334 at the Winter 

Fancy Food Show. 

Ilchester Cheese— 

The Best Of British To You 

Amazing what a little beer, a truckle of cheddar 

and a lot of imagination could lead to. 

Back in 1962 when Ilchester’s founder, Ken 

Seaton, saw customers at his pub dipping 

cheddar into their beer to make it moist, he 

expanded on this idea and began blending 

Somerset Cheddar with a strong English Ale 

and a blend of spices. A cheese of creamy 

texture and unforgettable piquant flavor, the 

original Beer Cheese became the first of 

Italian Pavilion To Satisfy Food 

Industry Appetite For Quality, 

Creativity And Cost-Effectiveness 

At The 36th Winter Fancy Food Show 

Retailers, restaurateurs and other food industry 

specialists are now facing some of the 

greatest challenges in decades. Consumers 

want healthy, delicious, mood-enhancing 

meals—and value has become more important 

than ever. 

On purpose, one cuisine is poised to deliver 

on all fronts: Italian. And luckily for 

food industry professionals on the West 

many cheeses blended with other delicious 

ingredients. Ilchester’s award-winning Applewood 

Smoked Cheddar is the UK’s bestselling 

smoked cheddar. 

Tucked away in the beautiful Somerset 

countryside, Ilchester is able to source products 

from some of the finest producers in the 

country—blending Britain’s territorials to 

bring you Five Counties, Double Gloucester 

with Onions & Chive, Double Gloucester 

Coast, the latest and best of Italian foods and 

beverages—from wine, sauces and pasta to 

cured meats, chocolate, olives and olive 

oil—will be on display for tasting and commercial 

contracting at the 36th Winter Fancy 

Food Show to be held at San Francisco’s 

Moscone Center from Jan. 16 to 18. 

More than 100 purveyors of fine foods and 

wines from every Italian region will be on 

GRANAROLO Introduces Its 

New Frozen Mozzarella To U.S., 

Canada, Mexico And Brazil 

In February 2010, GRANAROLO SPA, the 

renowned representative and brokerage company, 

started offering to the North American 

market the all new GRANAROLO frozen mozzarella 

product line, the original 100 percent 

made in Italy, fresh mozzarella with a shelf-life 

of 12 months! GRANAROLO SPA is headquartered 

in Bologna, Emilia Romagna, Italy. 

GRANAROLO has developed a new technology 

in order to offer to customers all over 

America the possibility to eat original Italian 

fresh mozzarella. The extensive GRANA- 

ROLO product line includes Frozen Traditional 

Cow’s Milk Mozzarella in 100gr. bag, 

Frozen Traditional Cow’s Milk Mozzarella in 

cubes in 2000 gr. bag, Frozen Traditional 

Cow’s Milk Mozzarella Fiordipizza (made 

exclusively for the high-end foodservice and 

pizza industry) in 1000 gr. block and Frozen 

Traditional Mozzarella di Buffalo made with 

buffalo’s milk only, in 200 gr. bag. 

About GRANAROLO 

A frozen mozzarella importation and distribution 

network in North America, MAXCO 

INTERNATIONAL & GRANAROLO SPA 

is looking for new selected exclusive 

importers-distributors for both retail and 

foodservice product lines. For additional 

information on GRANAROLO Frozen 

Mozzarella information, please call 949-336- 

7512 or 949-230-6866, send an e-mail 

to info@maxcointernational.com or visit 

www.maxcointernational.com. 

GRANAROLO frozen mozzarella is already 

imported and distributed in Los 

Angeles by Pacifica Foods Company 

(info@pacificafoods.com; 888-937-2762), in 

Canada by Whyte’s Food Corporation 

(mricciardi@whytes.com; 905-624-5065 ext. 

321) and soon, starting with the end of January 

2011, in San Francisco by Italfoods Inc. 

(info@italfoodsinc.com; 650-877-0724) and 

with Stilton, Sage Derby, a selection of 

fruited Wensleydales and white Stiltons and 

Cheddars and Cheshires blended with savory 

herbs and spices. 

Over the years their steadfast commitment 

to quality along with an uncommon 

passion for innovation has made Ilchester 

the standard for all British blended cheeses. 

Crafted from only the finest English 

cheeses, their uniquely flavored varieties 

will tantalize the palate and add creative 

flair to your cheese display. 

England’s leading specialty cheeses are 

now available in 7-ounce exact weight 

parchment film in convenient easy peel 

hand at the Italian Pavilion—typically 

the largest 

and most diverse collection 

of exhibitors at San 

Francisco’s premier food industry event. 

Quality, craftsmanship, creativity and costeffectiveness 

are common themes this year, 

and with so many vendors, every taste from 

time-honored to modern will be represented. 

With the economic downturn, both professional 

and home chefs are looking to get 

more from less, and Italian dishes present 

some of the best options. Italian food manufacturers 

are renowned for their careful attention 

to detail in producing healthy and 

delicious products, making it easy for cooks 

to create both comforting and exciting meals 

from just a few ingredients. Uncommon 

in Saint Louis and Detroit by Grand Prix Trading 

Corp & Europa Market Import Foods 

(info@europa-market.com; 314-631-7288). 

GRANAROLO is looking for a few other 

selected partners for the importation and the 

distribution in the U.S., Mexico and Brazil. 

About GRANAROLO SPA 

Italy’s leading dairy supply 

chain with 300 feed producers, 

approximately 1,300 dairy 

farmers, a collective network of 

70 milk collection centers, 

seven dairy processing plants— 

two for yogurt and one for fresh cheeses— 

1,200 distribution refrigerated trucks/vehicles 

and more than 750 thousand tons/year of 

transported goods. Granarolo, a Story of Genuine 

Quality. In a ranking of most respected 

companies in Italy in 2009, Granarolo ranked 

No. 12. In a ranking of best-seller items in 

grocery markets, Granarolo ranked No. 1. 

Granarolo has been exporting its products all 

over the world for many years and is today 

present in more than 40 countries. 

About GRANAROLO Frozen Mozzarella 

GRANAROLO, Leader of Traditional Italian 

Mozzarella. Based in Bologna, Italy, GRANA- 

packaging, including the ever-popular Applewood 

Smoked Cheddar and Original Beer 

Cheese, Five Counties, several fruited Wensleydales 

and all of their Territorials. A great 

way to introduce their new flavors—Spicy 

Cheddar, Wensleydale with Cranberries and 

Maple Flakes, Cheddar with Apples and 

Sage and Double Gloucester with Rosemary 

& Thyme. 

With more than 40 unique varieties, Ilchester 

is the leading British blended cheese 

brand in the world. Discover the delightful 

blends of Ilchester … cheese that’s anything 

but ordinary. Visit them during the show at 

booth 4309. 

craftsmanship is common 

in winemaking as well, and 

there’s a perfect Italian 

wine to complement any 

meal, for any occasion, at any price. 

On the health front, Italy leads Europe in 

producing organic foods and more companies 

have turned their attention to the manufacture 

of gluten-free products as well. 

Antioxidant-rich Italian chocolates, olive oils 

and wines are in no short supply either— 

even more reason to visit the Italian Pavilion 

that covers the area between rows 3629-4029 

and 3246-3346. 

Representatives of the Italian Trade 

Commission will be available to provide 

further information and answer questions 

at booth 3748. 

ROLO was founded in 1957 as a cooperative. 

GRANAROLO is today one of the most important 

producers of typical and traditional cow 

and buffalo mozzarella in Italy. The secret of 

GRANAROLO’s success is its perfect balance 

between experience, tradition, advanced technology, 

guaranteed hygiene and passionate 

dedication to the product. 

Learn more at www.granarolo.it. 

The activity of the group is based 

on four main business areas: milk 

and cream (61 percent turnover), yogurt 

(13 percent), cheese (17 percent) 

and others, eggs included (9 percent). 

The production covers all types of milk and 

dairy products (fresh milk, Uht milk, high 

pasteurization milk, organic milk, yogurt, 

mozzarella, stracchino, ricotta, fresh and mature 

cheeses) and also eggs. 

For information concerning the Granarolo 

range of products, the distribution network in 

North America and for inquiries regarding the 

direct importation and distribution in the available 

areas, please contact Massimo Cannas, 

North America & Brazil Granarolo Exclusive 

Agent & Marketing Director, by calling 949- 

336-7512 or e-mailing info@maxcointer 

national.com. For more information, visit 

www.maxcointernational.com.

60 


Global Sales & Marketing 

Focuses On Expansion 

Hassan Alireza discusses Global Sales & 

Marketing’s expansion plans and the 

company’s strengths. 

GN: Tell us a little about yourself and how 

Global Sales & Marketing plans on expanding 

beyond this point. 

HA: After almost 14 years with Gourmet 

Specialties [now Market Centre] as the General 

Sales Manager, I decided to start my 

own brokerage company. I began with a few 

wonderful product lines, which I am happy 

to say that most are still with us today. Later, 

due to family business, I decided to sell the 

company to my former colleagues. 

About two years ago, I returned to the specialty 

foods industry as the V.P. of International 

Delicacies. Recently, I rejoined Global 

Sales & Marketing as a partner, and I am 

very much enjoying being back in the 

brokerage business. 

Our No. 1 goal for growth is expanding 

the distribution and activities on our 

existing product lines. This is a priority 

for our company and for our brands. 

Secondly, we are poised to acquire smaller 

but dynamic brokerage companies with 

great potential that will complement our 

existing product lines. We will combine 

forces with theirs for the common goal of 

serving our vendors and retailers better 

than ever before. 

GN: What are your company’s strengths? 

HA: I truly believe that it is all about the 

people and the products that we represent. 

Our people, like Rob Giusti with 31 years 

of retail, distributor and brokerage experience, 

are dedicated to serving our vendors, 

distributors and retailers. Nancy 

Pahlman with 19 years of retail, administrative 

and accounting experience is a 

huge part of our success story and an 

invaluable part of our team. Colleen 

O’Donnell, one of our newest additions to 

the team, with her extensive culinary and 

sales/technology support capabilities has 

brought new, innovative ideas to help sell 

more products and programs than ever before. 

Also, in charge of our retail coverage, 

Chris Chavez and Irv Witham has 

been a huge asset to our company. Of 

course, it helps that we represent some of 

the finest products in our industry. 

I am proud of our team and the products 

which we represent, and we strive to provide 

excellent service to all of our vendors, distributors 

and retailers. 

Learn more at www.globalsalesmktg.com or 

call 877-331-3877. 

Purely American: Beans Are Back! 

Ever since they began scooping beans in 

1988, Purely American has been creating an 

increasing variety of ways for their expanding 

customer base to enjoy dried beans. Now 

based in Athens, Ohio, their 2007 move to 

the Buckeye state allowed them to greatly 

expand their lines, introducing bean-based 

brands No.’s three, four and five over the last 

What Can You Expect At 

Natural Products Expo West? 

New Exhibitors, Great Entertainment, 

Technological Advancements And An 

Overall Greener Show 

Natural Products Expo West is the premier 

trade show for the natural, organic and 

healthy products industry, identifying the 

bestsellers of today and the trends of tomorrow. 

The event will take place March 

10-13 at the Anaheim Convention Center 

in Anaheim, Calif. What can you expect to 

see this year? 

New Exhibitors and Products 

New products are the lifeline of any 

retailer, and this year Expo West will 

feature more than 3,000 booths bringing in 

the newest and most innovative items to 

help your business grow. Catch a preview 

two years. 

• Purely American—more than 80 storytelling 

mixes, since 1988. Each mix actually 

has a story. 

• Slow Cooker Gourmet—salt-free dinner 

kits that are kosher-certified and gluten-free 

(9 of 10). 

• Urban Pantry Essentials—100 percent 

of what companies you can expect to see 

by visiting www.expowest.com. 

Education 

Expect a mix of favorite presenters and 

fresh voices. This year, Bridget Brennan, 

best-selling author of Why She Buys 

(Crown, 2009), will grace the Expo 

stage. Her keynote address will highlight 

the influence women have in the 

marketing and formulation of more than 

80 percent of today’s consumer 

products, including natural, organic and 

healthy lifestyle items. Other featured 

speakers include Temra Costa, author of 

Farmer Jane (Gibbs, 2010), at the 

Women In Naturals networking event, 

Alex Bogusky, an ad guru formerly 

with Crispin Porter + Bogusky, and Lynne 

organic pantry blends in reusable pantry 

jars. NEW! 

• Farmstand Soup Co.—organic-based 

(80%), salt-free, kosher-certified and glutenfree 

dinner kits with cooking options. NEW! 

• Pioneer Harvest—salt-free, gluten-free, 

kosher-certified bean soup mixes for high 

volume retailers whose consumers are 

value/cost-conscious. NEW! 

They believe a real renaissance in dried 

bean consumption is happening and will 

Twist, author of The Soul of Money 

(Norton, 2006). 

Entertainment 

Expo West has played host to some pretty 

amazing bands over the years but in 2011 

Friday night’s Live Music Party sponsored 

by Tetra Pak, will feature a band that has 

a little something for everyone. This year 

The Motet will be playing an all covers 

show featuring hits from artists such as 

Prince, Sly and the Family Stone, Earth 

Wind and Fire, Madonna, Talking Heads 

and Jamiroquai. 

Technology 

You’ll see that some serious improvements 

have been made to the Show Directory 

sponsored by Silk and Horizon 

Organic (www.expowest.com/directory). 

You can create an Expo Plan of exhibitors 

and education you want to see, and new 

for this year, Expo West has added a 

matchmaking tool to better connect 

continue to introduce additional concepts 

and services during the next 3-5 years. Stay 

tuned! Additional services include private labeling, 

high-volume contract packing, licensing, 

farm market branding, and creative 

product design. 

For information on all that they offer, 

please contact Ray Leard at 740-592-3800 or 

by e-mail at rayleard@purelyamerican.com. 

Please visit their booth 1550 at the Winter 

Fancy Food Show. 

buyers with the people producing the 

products their customers will love. Send 

out e-mails, set up appointments and manage 

your busy schedule at Expo West. 

New Green Initiatives 

I’m sure that you’ll love riding around 

Anaheim on a fleet of bio-diesel busses 

(new to Expo West in 2011), using their 

Show Directory Map sponsored by Silk 

and Horizon Organic, which saves 487 

full-grown trees and picking up your 

badge on-site which prevents an estimated 

4 metric tons of CO 2 from being released 

into the Earth’s atmosphere. 

Register today at www.expowest.com. 

Registration is FREE for qualified retail 

buyers, brokers and distributors until Feb. 

4. Join them at an event … where doing 

business just comes naturally. If you have 

any questions regarding Natural Products 

Expo West, call 866-458-4935 (toll free) 

or 303-390-1776 (international) or visit 

www.expowest.com. 

Ambriola Opens New Facility 

The Ambrola Company, Inc has 

completed their move from Jersey 

City, N.J., where they were located 

for the last 30 years, to West 

Caldwell, N.J. The move enabled 

Ambriola to construct a new and 

larger state-of-the-art, grating, 

cutting and packaging operation 

as well as adding additional refrigerated storage 

space. The Ambriola Company was established 

in 1921 and has been importing 

Italian Specialty Cheese for 90 years. 

John Ambriola founded the company in 

Youngstown, Ohio, in 1921. Today, Mary 

Anna Ajemian, the granddaughter of John 

Ambriola, presides over a growing company 

whose imported Italian cheeses are distributed 

throughout the 50 states. 

Ambriola is the sole importer 

of both the Locatelli and Auricchio 

branded cheeses in the 

United States. Ambriola markets 

the Locatelli branded 

Pecorino Romano, ricotta salata 

and Saracino table cheese as 

well as the legendary Auricchio 

branded provolone, Parmigiano Reggiano 

and Grana Padano cheeses across the United 

States. Ambriola also markets its own brand 

of top quality Pecorino Romano, Parmigiano 

Reggiano and Grana Padano. Luppi Brand 

Prosciutto di Parma along with Colombo 

brand Gorgonzola and Fontal is also imported 

and distributed by Ambriola. Stop by 

booth 2412 during the Winter Fancy Food 

Show to meet The Ambriola Company. 

Celebrate Spring With Penelope & Peter 

Rabbit Praline Pops From Sweet Shop USA 

Spring into the season with all of Sweet Shop 

USA’s yummy treats! No matter what time 

of the year it is, Sweet Shop is sure to have 

the perfect seasonal item for everyone. 

Their skilled artisans customize special 

handmade truffles, chocolate-covered 

Oreos, and praline pops to fit any season. 

This special personal touch makes a oneof-a-kind 

design that everyone will be sure 

to enjoy. This spring Sweet Shop USA is 

doing Penelope and Peter Rabbit praline 

pops, which are actually a rich chewy 

caramel made with fresh whipping cream 

and pecan pieces. They then add brown 

sugar that caramelizes and gives the praline 

its unique flavor. Next, each bunny is 

hand-crafted onto the pop, giving each one 

their very own personality. They aren’t just 

cute—they are absolutely delicious! Sweet 

Shop USA also has their decadently decorated 

chocolate-covered Oreos that are sure 

to make any mouth water, and each handmade 

truffle is decorated with care by hand 

to give it that little something extra. These 

one-of-a-kind masterpieces make the perfect 

little treats that are just oh so sweet. 

They are always top sellers and practically 

fly off of the shelves each season. So go 

and indulge in all the yummy things Sweet 

Shop USA has to offer. Visit them online at 

www.sweetshopusa.com and stop by booth 

4205 during the show!

GOURMET NEWS ■ JANUARY 2011 ■ www.gourmetnews.com 

Gourmet Thai Has Never Been 

Easier With Thai Away’s 

All Natural Fresh Sauces 

Grocers take their share of the restaurant 

market. With consumers caught in the 

squeeze between convenience, quality and 

keeping costs down, buyers are looking 

more to their grocery stores for ethnic 

products that make gourmet meals at 

home fast and easy without paying restaurant 

prices for take-out. Combine that 

trend with the almost “mainstream” popularity 

of Thai cuisine and the growing 

awareness of the health benefits of coconut 

milk and you’ve really got a winner. 

Thai Away Meals-In-Minutes ® line of all 

natural red, yellow and green coconut 

Corto Olive: A Premier Maker Of Fine 

Quality Extra Virgin Olive Oil 

Corto Olive is one of several family-owned 

agribusiness enterprises that blends its Italian 

heritage with a 50-year reputation as California 

producers of superior quality processed 

foods. Beginning on the terraced hillsides of 

Tuscany, the Cortopassi family has been producing 

olive oil for generations. The combination 

of its olive oil heritage and extensive 

agricultural landholdings in the heart of California’s 

rich central valley inspired Corto Olive 

to become a premier producer of premium 

curry and pad thai sauces, make it easy for 

grocers and foodservice companies to 

offer their customers something unique. 

Buyers raise the bar on their expectations 

of food quality. Gone are the days of 

“blind trust” in food products. Now consumers 

are reading labels and weighing 

the health benefits of products before 

bringing them to the till. Thai Away 

sauces are made with all natural ingredients 

and fresh exotic Thai herbs such as 

Thai sweet basil, Kaffir lime leaves, 

lemongrass and the highest quality of 

coconut milk. 

quality olive oil in America. 

With its rich soil, abundant sun and moderate 

winters, California’s Central Valley is famous 

for producing a cornucopia of 

agricultural crops. Corto Olive is situated on 

the alluvial fans of the Lodi region, an ideal 

area for producing fragrant oil that dances on 

the palate. 

Corto Olive groves are 100 percent 

planted in a state-of-the-art system called 

“Super High Density” (SHD). This modern 

Founded in 1997 with the first 

Thai Away restaurant in Vancouver, 

Canada, their awardwinning 

Thai chefs have 

created sauces that make it 

easy to add innovative Thai 

items to your deli offerings. 

The costed deli recipes give you 

control over your food costs and the 

integrated Thai hot bar, cold case and 

“grab ’n go” programs help to reduce 

shrinkage through recovery and crosspromotion 

initiatives. 

Thai Away’s consumer recipes help 

category managers sell more of their 

core products by making it a “no brainer” 

for their customers to serve gourmet Thai 

food at home in minutes by combining 

their retail sauces with seafood, chicken, 

beef, tofu and vegetables. 

Want to offer something that no one 

technology permits the 

production of premium extra 

virgin olive oil from freshlyharvested 

olives that never 

touch the ground. Because of 

tree uniformity SHD allows 

Corto Olive to produce consistent 

tonnage and a consistent 

flavor profile each year. 

Using specially designed 

over-the-row olive harvesters, 

they are able to cleanly pick 

the crop at ideal maturity, immediately 

transport fresh 

olives to their mill and process fragrant premium 

extra virgin olive oil. 

SHOW NEWS 

61 

else has? Thai Away will work 

with you to develop private 

label products that will make 

you proud. They’ll help you 

design a Thai entree to your 

specifications that is bound to 

be a hit and work with local 

manufacturers so that you can 

offer a locally made product to your 

customers. Thai Away takes the hard part 

out of sourcing and stocking specialty ingredients 

for authentic Thai cuisine. 

Thai Away sauces are available in retail 

11.83 fluid ounces (350ml) and foodservice 

67.63 fluid ounces (2L) pack 

sizes. Visit them at the Fancy Food Show, 

booth 3230. For product and distribution 

information, please see www.thaiaway 

.com or contact Dale Dubberley, 

Thai Away Food Services Ltd. at 604- 

708-8424. 

A critical factor in producing premium oil 

quality is minimizing the time between harvest 

and processing. Contrary to Mediterranean 

production (where olives are shaken 

onto the ground, hand-gathered, and delivered 

for processing in a withered condition), Corto 

Olive moves olives from tree to finished oil 

within only a few hours, without any contact 

with soil or human hands. The result is a 

clean, fast process that maximizes the fresh 

aroma of the oil. Corto Olive approaches the 

milling process with respect for Old World 

traditions but taking full advantage of New 

World technology. 

Continued on Page 66

62 


New Gourmet Dips 

From Robert Rothschild Farm 

Five New Dips For Entertaining 

Robert Rothschild Farm has announced the 

addition of five new gourmet food items focusing 

on their popular dip category. As the 

consumer expands their at-home entertaining, 

Robert Rothschild Farm introduces 

products that allow the busiest consumer to 

create simple, gourmet dishes that are sure 

to be crowd-pleasers. 

“We are thrilled to be focusing on one of 

our more popular categories for this year’s 

Winter Fancy Food Show. Providing flavorful 

and versatile gourmet products is key to 

our success at Robert Rothschild Farm. As 

we further grow our new product development 

process, we will continue to offer outstanding 

flavor combinations,” said Jim 

Gordon, President and CEO of Robert 

Rothschild Farm. “Our consumer is looking 

for ‘Entertaining Made Simple’ and we create 

solutions that satisfy this desire.” 

Robert Rothschild Farm’s new products will 

be showcased at the 36th Winter Fancy Food 

Show in San Francisco from Jan. 16-18, 2011, 

booth 445 or in their permanent showroom 

at AmericasMart in Atlanta from Jan. 12-19, 

2011, Building 2 West Wing 875A. Sampling 

stations with appetizer and entertaining 

ideas will be located throughout the 

booth and showroom. 

This specialty foods manufacturer is debuting 

five new dips to complement the already 

robust line of gourmet dips along with 

mini fillo shells that allow the consumer to 

quickly create gourmet appetizers. 

Gourmet Dips 

Use your imagination. They did when they 

created these unique dips, ideal for crudités, 

appetizers, entrees and more! 

Anna Maes Wing Dip 

Hot wings and tangy blue cheese were the 

inspiration for this smooth and irresistible 

dip. Blend with grilled chicken for a great 

nacho topper, or spread on a slider with blue 

cheese crumbles for a savory appetizer. 

Bloody Mary Dip 

Not your everyday cocktail! This blend of 

tomato, dill, lemon and Worcestershire has 

the perfect amount of zip. Makes a zesty addition 

to a turkey wrap, or blend with mayonnaise 

and use to dress a seafood salad. 

Also pairs well with crunchy kettle chips. 

Blue Cheese & Chive Dip 

The distinct, tangy flavor of blue cheese is 

complemented by chives and black pepper 

for this creamy and delicious dip. Serve 

alongside fresh vegetables for a crudités platter, 

or spread on a BLT for a classic favorite 

with a new twist. 

Mediterranean Dip 

Kalamata olives are blended with roasted red 

peppers, capers and spices for a versatile and 

exotic dip. For an easy and elegant weeknight 

meal, mix with panko and spread on 

chicken breasts. Roll and bake for a wonderful 

stuffed chicken dish. 

Smoky Caesar Dip 

Classic Caesar ingredients, such as garlic, 

peppercorns and parmesan cheese are combined 

with shallots and a hint of smoky flavor. 

Blend with mayonnaise and toss with 

grilled chicken, cooked pasta, cherry tomatoes 

and fresh scallions for your next pasta 

salad. Excellent as a dip for crudités. 

Gourmet Appetizers 

What could be more simple than pre-baked 

fillo shells for your next appetizer tray? 

Mini Fillo Shells 

These mini fillo shells will enhance any party 

or gathering. Fifteen shells are pre-baked and 

ready to use. Only premium, natural ingredients 

are used to prepare these gourmet fillo 

shells. These flaky, delicious shells are the 

perfect vessel for creating unique and beautiful 

hors d’oeuvres using a Robert Rothschild 

Farm dip, salsa, spread or sweet topping. 

About Robert Rothschild Farm 

Robert Rothschild Farm, a family-founded 

company in Urbana, Ohio, is the purveyor of 

award-winning specialty foods including 

dips, preserves, mustards, international 

sauces, salsas, gourmet sauces and sweet 

toppings. Recognized for bold flavors and 

expert blending, Robert Rothschild Farms 

open and serve products are ideal for busy, 

yet discerning hosts and cooks. Robert 

Rothschild Farm products are available in 

more than 5,000 specialty food stores nationwide 

and at www.robertrothschild.com 

or by phone at 800-356-8933. 

Les Trois Petits Cochons Charcuterie 

Product Line Growing 

Les Trois Petits Cochons is introducing the 

newest addition to its ever-growing line of 

charcuterie products at the 2011 Winter 

Fancy Food Show. The Jambon de Paris 

Fumé is a 7.5 pound ham naturally smoked 

over hickory wood. It is a smaller, smoked 

version of LTPC’s original Jambon de Paris 

and is sure to please deli customers with its 

subtle smoked flavor and hearty texture. It 

will be the perfect addition to any charcuterie 

board or dinner table. 

Les Trois Petits Cochons has also expanded 

their line of Saucisson Sec by adding 

three new flavors: Saucisson Sec aux Herbes 

de Provence, Saucisson Sec aux Cèpes and 

Chorizo. These new Saucissons have created 

quite a stir in the retail market since their release 

in November and are selling fast. 

Building on the success of their original 

Saucisson Sec, a traditional dried Frenchstyle 

sausage, Les Trois Petits Cochons has 

once again delivered a quality product for 

customers with discerning taste. 

Each of the new Saucissons have their 

own distinct flavor profiles. The Saucisson 

Sec aux Herbes de Provence, Dried Sausage 

with Herbes de Provence, delights with a 

bouquet of carefully selected French herbs. 

The Saucisson Sec aux Cèpes, Dried 

Sausage with Porcini Mushrooms, delivers 

the subtle and nutty taste of porcinis. While 

the Chorizo, a traditional Spanish-style cured 

Dolce Carollo From Carini, Sicily, 

Offers 100% Sicilian Desserts 

Lettieri and Company proudly presents its 

brand new line of gourmet frozen desserts 

from Sicily. Dolce Carollo is the market 

leader in Sicilian artisanal pastries, cakes and 

sweets throughout Italy and Europe. Massismo 

Carollo founded the company in 2000 

in Carini, Sicily with recipes handed down 

sausage, provides an intense flavor with just 

enough heat for a pleasing finish. 

All of Les Trois Petits Cochons’ Saucissons 

are all natural and available in 8-ounce 

retail and 3-pound foodservice sizes. Pick one 

and add it to a charcuterie board or choose all 

four to make a Saucisson tasting plate. 

Other excellent charcuterie selections 

available from Les Trois Petits Cochons are 

Smoked Chicken Breast, Smoked Duck 

Breast and Duck Leg Confit. All three are 

fully cooked and all natural with no preservatives. 

Whether simply slicing and serving 

with other meats on a charcuterie board 

or using as an ingredient in a recipe, both 

the trained chef and home cook will appreciate 

the ease in which these products 

can be used. Available in single serving, 

vacuum-sealed bags. 

Les Trois Petits Cochons has been producing 

award-winning, all natural pâté and 

from generation to generation. 

Now offered in the United States, Dolce Carollo 

is setting the standard in dessert menus. 

Shipped direct from Sicily, the hallmark of the 

dessert line is Dolce Carollo’s Premium Cannoli. 

With sheep’s milk ricotta filling made 

from the recipe handed down for three generations, 

and combined with the exclusive Carollo 

shell, there simply is no better cannoli. With 

over a half-century of family tradition, the Premium 

Cannoli is, by far, the most unique, besttasting, 

easiest stored and most requested 

product in the extensive assortment. 

The cannoli shells are handmade on the 

premises in Sicily. Chocolate chips are added 

to produce a delightful taste. Dolce Carollo’s 

cannoli are prepared fresh daily. The cannolis 

go through a flash freeze process which 

allows for a one-year freezer life. Once 

charcuterie for more than 35 years by crafting 

small handmade batches using high 

quality ingredients. Recognized for its 35 

years by crafting small handmade batches 

using high quality ingredients. Recognized 

for its excellence as a leader in the specialty 

food business, an industry it helped 

to create, Les Trois Petits Cochons began 

as a small charcuterie in Greenwich Village, 

N.Y., in 1975. Today it leads the pâté 

and charcuterie industry, offering a complete 

line of all natural pâtés, terrines, 

mousses, cornichons, petits toasts, mustards, 

saucissons, sausages, smoked meats 

and other French specialties. 

For more information, please contact 

Les Trois Petits Cochons at 800- LES-PATE, 

e-mail info@3pigs.com or visit 

www.3pigs.com. 

Visit them at the Winter Fancy Food Show 

booth 3404. 

thawed, they will stay fresh in the refrigerator 

for up to a week. Lettieri offers the full 

line of Dolce Carollo products, which include 

the famous cassata siciliana, Italian 

tortas, profiteroles and tiramisu. Dolce Carollo 

has become one of the industry leaders 

in the pastry business, resulting from the 

perfect mix of top quality raw materials and 

Sicilian traditions. 

Visit Lettieri and Company at booth 4717 

during the Winter Fancy Food Show. One 

taste and the love affair will begin! 

Pedro Plains Jamaica Jerk Sauce 

Pedro Plains Jamaica Jerk Sauce is proud 

to proclaim its 100 percent Jamaican 

authenticity. Jerk is a style of cooking 

native to Jamaica (observed and documented 

in 1503 by Christopher Columbus, 

Spanish Explorer), where meats are 

dry-rubbed or wet marinated with jerk 

spice. Recipes for Pedro Plains Jamaica 

Jerk Sauces call for the application of 

the product to pastas, salads, soups, pork, 

chicken, fish, shrimp, shellfish, beef, 

sausage or tofu. 

Traditionally, jerk cooking was done in 

an open pit using pimento wood as the 

source of fire, yielding a distinct smoked 

aromatic flavor. The process yielded the 

much sought after staples in Jamaica— 

jerk chicken and jerk pork. 

Pedro Plains Jamaica Jerk Sauces 

are distinctively different, due to the nature 

of the “must have” ingredients for a 

wonderful sauce—pimento (allspice), 

scotch bonnet pepper (among the 

hottest peppers on the Scoville scale), 

thyme and sea salt. The ingredients are 

carefully harvested in the Pedro Plains 

farming community of St. Elizabeth, 

Jamaica. The manufacturing process is 

true to tradition and the result is an everinviting, 

robust, tantalizing Pedro Plains 

Jamaica Jerk 100 percent authentic family 

of products. Pedro Plains Jamaica Jerk 

BBQ Madness recently won the best in 

class award for “Salsas, Sauces and 

Condiments” at the American Food and 

Beverage Show, held in Miami Beach, 

Fla., in October 2010. 

Pedro Plains Jamaica Jerk Sauce for “A 

Little Taste of Home.” 

For more information, call 876-815- 

9817, e-mail bnrs@pedroplainsjm.com or 

visit the website at www.pedroplains.com.


Terrapin Ridge Farms Launches 

Easy Epicurean Essentials 

When thinking about the re-launch of the 

Terrapin Ridge Farms brand, CEO and 

Owner Mary O’Donnell wanted to be in tune 

with the desires of today’s consumers. 

“Through retail observation and numerous 

consumer interviews, it was determined 

that consumers today, more than 

ever, want truly indulgent gourmet products 

that are easy to use,” said O’Donnell. 

“They want to be able to create luxurious 

dishes at home but don’t want to spend a 

lot of time in the making.” 

Subsequently, the Easy Epicurean Essential 

positioning was born. The 2011 new 

product launch is designed to fit this niche. 

Here are a few of the items: 

9017 Terrapin Ridge Farms Raspberry 

Piquillo Pepper Sauce – 12 ounces. SRP $8.00 

Piquillo peppers from Northern Spain are 

hand-picked and roasted over open embers, 

giving them a distinctively rich flavor that delivers 

uniqueness to the Terrapin Ridge 

Farms Raspberry Piquillo Pepper Sauce. You 

will want to put this sauce on almost anything 

you can think of! It’s great on grilled meats, 

poured over cream cheese as an appetizer, 

and fabulous on chicken or pork roast. 

9007 Terrapin Ridge Farms Bleu Cheese 

Steak Sauce – 9 ounces. SRP $8.00 

Cream, blue cheese and butter combine together 

to create an indulgent steak sauce. 

This sauce is great on burgers and chicken 

and makes a wonderful dip for chicken 

wings. Enjoy! 

9020 Terrapin Ridge Farms Pineapple 

Maple Sauce – 12 ounces. SRP $8.00 

Sweet pineapples meld with pure maple 

syrup to create a surprisingly delicious combination. 

Scrumptious over grilled salmon 

and pork, the sauce is also divine mixed into 

mashed sweet potatoes or acorn squash or 

poured over root vegetables and then roasted. 

9501 Terrapin Ridge Farms Savory Key 

Lime Cheese Ball Dip Mix – 1 ounce. 

SRP $4.00 

The Savory Key Lime Cheese Ball mix 

is a zesty combination of sweet and tangy 

key lime with savory bell peppers. It will 

tantalize your taste buds and become a 

party favorite. 

9502 Terrapin Ridge Farms Garlic, 

Horseradish, Worcestershire Dip Mix – 1 

ounce. $4.00 

Garlic, onion, horseradish and Worcestershire 

combine to create a tangy cream 

cheese-based dip. Tastes great smeared on a 

bagel or as a condiment for a roast beef sandwich 

or hamburger. 

9503 Terrapin Ridge Farms Asiago Cheese 

Spinach Dip Mix – 1 ounce. SRP $4.00 

Asiago cheese adds a sophisticated, nutty 

flavor to the classic spinach dip recipe. Sure 

to become a new favorite. 

For more information about dips, sauces, 

dressings and other gourmet products, visit 

www.terrapinridge.com. 

About Terrapin Ridge Farms, LLC 

Headquartered in Clearwater, Fla., Terrapin 

Ridge Farms, LLC is a creator, marketer 

and seller of gourmet food products. The 

company’s product line consists of dips, 

sauces, dressings, gourmet condiments and 

jams which can be found in high quality 

specialty food and gift stores across the 

U.S. and Canada. 

Norseland Understands U.S. Consumer 

Demand For Specialty Cheese Market 

Norseland Inc., owned by Tine SA, is the exclusive 

importer, sales and marketing agent 

for Jarlsberg ® brand cheese, the No. 1 selling 

specialty brand cheese in the United States. 

Norseland is recognized for its success in 

brand building for leaders in their specialty 

cheese categories. Norseland has a dedicated 

and experienced support staff and a very 

qualified network of brokers for both retail 

and foodservice sectors. Norseland has designed 

their portfolio strategically to offer retail 

and foodservice segments an attractive 

menu of incomparable cheeses. With 30-plus 

years of experience as a premier brand 

builder, importer and distributor, the company 

has a unique perspective and a very 

keen marketing sense of what appeals to U.S. 

consumers by developing creative retail merchandising 

and promotional programs. 

Jarlsberg and Jarlsberg Lite brand cheeses: 

In the early 1980s, a West Houston couple 

was making a name for themselves making 

fresh gourmet “lard-free” tamales and 

fresh salsa in their home kitchen. As word 

spread of the great taste of these fresh 

tamales the demand for a “lard-free” 

tamale grew. The Texas Tamale Co. lardfree 

tamale recipe was a success, and 

they did not have to worry about artery 

clogging fats. The recipe is now made 

with oil instead of vegetable shortening 

to avoid trans fats. Enough interest was 

generated so that the couple began 

selling from a street-side cart on the far 

west side of Houston. 

It did not take long to outgrow their 

home kitchen and Texas Tamale Co, “The 

Mexican Deli,” was opened on Fountainview, 

just a few miles from Houston’s 

prestigious Galleria area. The couple’s 

commitment to quality and customer 

service soon made them a well-known 

Houston tradition. Although they are no 

longer with the company, their vision 

continues to grow. 

In 2011, Jarlsberg will have a new face! TINE 

SA, the parent company, saw the need to develop 

a global positioning platform and recently 

concluded a three-year project. The 

results provided a common positioning 

across all the markets—“Unique Taste” and 

“Premium Quality”—the Original Jarlsberg 

Taste since 1956. Jarlsberg’s secret recipe 

plays a large part in giving its unique taste 

and quality. As a result of the research, the 

global positioning has shown qualities that 

can be used globally. However, there are elements 

of marketing that need to be adapted 

locally. In the first quarter of 2011, Jarlsberg 

prepackaged items will have an inspiring new 

look which will be similar all over the world! 

Ilchester: The Original British Blended 

Cheeses, with more than 40 unique varieties 

that started with a beer cheese combining 

Somerset cheddar, English ale and spices. 

Texas Tamale Co: A Legend Began… 

Texas Tamale Co. has been making 

gourmet tamales for more than 25 years. 

Texas Tamale Co.’s core line of products 

is made up of five flavors of gourmet 

tamales (Beef, Chicken, Spinach, Black 

Bean and the newest flavor, Pork), The 

Texas Loop (Beef/Pork Sausage with 

Jalapeño Cheese), Homestyle Chili, Chili 

con Queso, four signature salsas (Cilantro, 

Jalapeño Pepper, Chipotle and Hot Tamale 

Pepper Sauce), Jalapeño Stuffed Olives 

and Jalapeño Jelly. These products are 

available through national distributors or 

from the company directly. The company 

is proud to have been cited for its 

outstanding quality by Texas Monthly 

magazine, The Houston Chronicle and the 

New York Times. Texas Tamales have 

been served in the Houston Astrodome, 

Houston’s Reliant Stadium, numerous 

country clubs and at a VIP party preceding 

the 2004 All-Star Baseball Game. 

Each year tamales are given as gifts, 

especially during the December holiday 

season and shipped to every state plus 

Ilchester sources from top UK producers, 

blending the best British cheese from five 

counties with fresh, aromatic herbs, spices 

and fruits. These delightful Ilchester blends 

include the UK best-seller, award-winning 

Applewood Smoked Cheddar. 

Woolwich Dairy: Established in 1983 by 

the Dutra family, Woolwich Dairy has pioneered 

the growth of the goat’s milk cheese 

category in Canada and with the energetic 

support of Norseland is quickly becoming 

the leading source of specialty goat cheeses 

in the U.S. 

Old Amsterdam: Prepare to be Surprised. 

A Premium Aged Gouda with Irresistible 

Taste. This award-winning Dutch aged 

Gouda with rich, robust flavor, is sparked 

with fine ripening crystals and is easily sliceable. 

Created by the Westland family, Old 

Amsterdam is prepared using a familyowned 

starter culture and unique ripening 

process. Each batch of cheese is monitored 

by master cheesemakers, only releasing each 

batch of cheese when reaching the perfect 

taste and texture. 

some U.S. territories. 

Wishing to expand its product line, 

Texas Tamale Co. purchased the Brazos 

Legends product line along with its related 

labels and private label accounts. The 

company now has an extensive line of 

drink mixes, barbecue sauces, marinades 

and finishing sauces, pepper sauces, salsas, 

chili mix, spice mixes and condiments. 

These items are carried in a variety 

of specialty shops and department stores, 

as well as being offered in the company’s 

mail order program. 

Their mail order is successful for several 

reasons. First and foremost because 

of the quality and variety of products offered. 

Customer service is of the utmost 

importance to them and to their customers. 

They strive to make each gift special. 

Whether it is one gift or a corporate 

gift going to a thousand people, each is 

handled with care. They can customize 

each gift set to fit the needs and budget of 

the giver. A gift card with a personalized 

message is enclosed with each gift. E-mail 

notification is generated on the day of 

shipment so the sender knows the package 

is on its way. Follow-up phone calls are 

Garcia Baquero: The Garcia Baquero family 

is Spain’s premier producer and market 

leader of authentic, artisanal, award-winning 

Spanish cheeses. Its master cheesemakers adhere 

to centuries-old recipes, creating the 

world’s finest aged DOP quality Manchego, 

Iberico and Cabra al Vino. 

Gabriella of Italy: When Our Name is On 

It, Authentic is in it. From humble beginnings 

more than 100 years ago, the Lotito family 

brought their passion and expertise for the 

finest Italian artisan cheeses to America. 

Evolving through the years from a small 

creamery of gifted cheese makers, today, 

Lotito Foods is a leader in its field with a diversity 

of production lines capable of custom 

blending, shaping and packaging a vast variety 

of cheeses. Lotito Foods is also the largest 

importer of Sicilan cheeses—Pecorino Siciliano 

and other cheeses from Sicily. The 

cheeses are hand-crafted by farmers who milk 

their own sheep and produce the Pecorino Siciliano 

DOP by the same methods as their 

forefathers did centuries before them. Visit 

them during the show at booth 4309. 

made on a random basis to verify delivery 

and customer satisfaction. 

Texas Tamale’s most recent endeavor 

was to meet the needs of customers who 

required gluten-free foods. Texas Tamale 

uses no wheat products in their tamales, 

chili or queso. Those products have 

been tested and are gluten-free. Texas 

Tamale Co. is committed to providing 

excellence in its full range of gourmet 

products. They strive for the best-tasting 

products, keeping in mind the health and 

dietary needs of their customers. All of 

their salsas, barbecue sauces and seasonings 

are in the process of being tested for 

gluten-free ingredients. 

They look forward to continuing 

their legend and helping you to add to 

yours by forming a partnership with you 

for custom gifts during the coming 

season. Be assured that they will honor 

your trust in them and furnish you and 

your customers with a unique gift 

giving opportunity. 

For more information, call 800-882- 

6253, visit www.texastamale.com or 

www.brazoslegends.com, or stop by booth 

718 at the Winter Fancy Food Show.

64 


Sicilian Olive Oil At Its Best 

It all began long ago in 1888 when the Barbera 

family, who managed a flourishing farm 

in Menfi in the province of Agrigento, decided 

to settle on a splendid estate in San 

Lorenzo ai Colli. Not far from the city of 

Palermo, they purchased a 17th-century 

hunting lodge that once served as the home 

of the Prince of Buonfornello. At the time, it 

was common for illustrious Palermo residents 

to move outside of the city to properties 

with large and verdant grounds. 

In the estate of San Lorenzo ai Colli, 

Lorenzo Barbera, the family patriarch, a man 

with a strong temperament, together with his 

brother Vincenzo, began the farm by cultivating 

mainly olives and citrus. Their oil production 

was an immediate success and soon 

after, in 1894, through an ambitious partnership 

with the Florio family, one of the most 

powerful and notorious families of the time, 

the “Oleifici Siciliani” company was born. 

This year marked the beginning of a long and 

fortunate history of quality Sicilian oil, 

renowned throughout the world. Those years 

marked the first unforgettable successes of 

the award-winning “Oleifici Siciliani” company, 

opening doors to foreign markets while 

collecting honors and prestigious prizes 

along the way. In 1900 at the International 

Exposition of Paris, on the occasion of the 

inauguration of the Eiffel Tower, Lorenzo 

Barbera won an impressive four gold medals 

and an additional two at the Grand Prize of 

Saint Louis in the United States. 

Following these prestigious acknowledgements, 

market demand rapidly increased, 

prompting Lorenzo to increase the 

production of oil and to establish commercial 

relations with surrounding farms in the 

area. In 1910, elected deputy of parliament, 

Renzo passed the helm over to his son Manfredi 

Sr., whose innate entrepreneurial qualities 

soon gave new life to the production 

and sale of the product. This man was responsible 

for some of the company’s most 

innovative successes. At the time, the company 

delivered its oil in barrels to the Italian 

Navigation Company but Manfredi, on the 

invitation of the general director at the time, 

offered beautiful hand-crafted oil cruets in 

Murano glass with the company’s raised 

logo for the on-board restaurants. This initiative 

was such a success that the company 

chose other types of bottles and began to 

sell oil in glass containers, leaving behind 

the old leather bottles like a memory of the 

past. In the 1960s, at the height of the economic 

boom, Manfredi introduced a new 

innovation to the market known as “olio 

mosto.” This unfiltered, natural oil, which 

seems to come directly from the oil mill, is 

bottled after natural decantation. Not long 

after, thanks to the sophisticated palate of 

seasoned connoisseurs, it was nominated 

for recognition by the International Olive 

Oil Council, the body that regulates extra 

virgin olive oils. 

From that moment on, the company was 

known as “Manfredi Barbera & Figli S.p.A.” 

In the meantime, Manfredi Sr.’s son 

Lorenzo, also known as Renzino, joined the 

company at his father’s side. The third generation 

of the family, he was a man with an 

eclectic and ingenious mind. 

He distinguished himself as a fine poet 

who honored his ties with the land and its 

traditions; in his verses he sang the praises 

of the olive trees and the hardships in Sicily. 

This is the man who made visionary choices 

in terms of marketing and communication. 

This brings us to the Barbera family of 

today with Manfredi Barbera at the helm, 

representing the family’s fourth generation. 

For more than 20 years he has passionately 

and intuitively guided the company, uniting 

a love for tradition with a propensity for all 

of the opportunities offered by modern 

technology, with a primary focus on perfecting 

the quality of the product and bringing 

the company to the international 

market. His winning instinct has led to the 

diversification of products and the captivating 

and original appeal of the packaging. In 

2004 Manfredi partnered up with Francesco 

Lettieri and together they expanded the 

business to Custonaci and built a beautiful 

facility on the western edge of Sicily facing 

the Mediterranean sea. A major milestone 

was reached last year when Barbera started 

crushing olives and making oil on-site; it 

was the first time since 1935 that Barbera 

had done this. 

Passion, the land and an entrepreneurial 

spirit are the ingredients that make Barbera’s 

products true ambassadors of high-quality 

Sicilian products throughout the world. 

The Cheeses of France: 

‘Everyday Perfect’ 

There are hundreds to choose from: the 

soft, the creamy, the beautiful blues, the 

hard, the colorful. And yes, even the 

pungent and the stinky. 

With hundreds of years of tradition and 

KeHE Direct & Peters Imports Serving 

Small And Alternate Channel Retailers 

KeHE’s Alternate Channel Group― 

including KeHE Direct and Peters Imports―constitutes 

the fastest-growing business 

unit in the KeHE enterprise. KeHE 

Direct and Peters Imports sell, market and 

distribute to distinct specialty retail channels 

utilizing varying methods of sales development 

(catalogue, website, call center, field 

expertise, The Cheeses of France are simply 

perfection. And, they’re available all across 

the country. If not at a local retailer, there are 

dozens of online resources. So why don’t 

more Americans eat more French cheeses? 

Ferrara Chocolate Presents Valentine’s 

Day Offering That’s Sure To Boost Sales 

When it comes to meeting the needs of your 

Valentine’s Day customers, only a Ferrara 

Chocolate Strawberry Ball has what it takes 

to make a special day even more memorable. 

A blend of luscious strawberry flavor and 

smooth, creamy Ferrara Milk Chocolate, it’s 

sure to put a smile on the face of your 

Busseto Foods Celebrates 

Its 30th Year In Business 

Busseto Foods, located in Fresno, Calif., 

is celebrating its 30th year of 

bringing high quality Italian specialty 

meats to the marketplace. Their extensive 

line of Italian style specialty meat 

products, boosted by a packaging 

customers’ special someone. In addition to 

exquisite taste, each Ferrara Chocolate 

Strawberry Ball offers a playful Valentine’s 

Day message on every slice—perfect for 

chocolate connoisseurs looking for a special 

sentiment not available from other offerings. 

And the timing couldn’t be better. With 

graphics change in 2010, have consistently 

shown substantial sales growth 

year after year. From the classic salamis 

and dry cured products to new, innovative 

ones, Busseto has the right products for 

any application. 

sales reps and brokers). 

According to Brandon Barnholt, President 

and CEO of KeHE Distributors, 

“KeHE Direct provides an assortment of 

over 35,000 dry and fresh items, and focuses 

on small-order grocery outlets. Peters 

Imports offers an assortment of 7,500 

imported and domestic fine gourmet foods 

Maybe it’s because they can’t pronounce 

their names. After all, if you can’t ask for it, 

how can you buy it? Maybe it’s because 

Americans only have cheese plates on special 

occasions and don’t know what else to 

do with it. Maybe they just don’t know more 

than Brie and Camembert. Or, maybe they’re 

just too French. 

Well, The Cheeses of France Marketing 

Council (along with their agency, Jaffe & 

premium chocolate sales up +5 percent vs. 

YA,* this unique strawberry ball is an excellent 

opportunity to capitalize on the consumer 

demand for premium chocolates. 

Better still, this new offering capitalizes on 

the current momentum seen from the current 

line-up of Ferrara Chocolate Ball offerings— 

a +38 percent sales increase vs. YA.** 

Each and every Ferrara Chocolate Strawberry 

Ball is packaged in a festive 6.17-ounce 

box. And since each ball contains 20 indulgent 

slices to savor over time or share during 

In 2007, Busseto joined with Fratelli 

Beretta, SpA, a company with nearly 

200 years of expertise. The joint venture 

combined two great companies steeped 

in tradition, expertise, dedication 

and innovation. 

Busseto’s state-of-the-art facility is 

undergoing yet another expansion, slated 

for completion in mid 2011, that will 

boost capacities further. Visit their newly 

revamped and exciting website at 

and confections, and focuses on specialty 

and gift retailers. Customers of both pay 

wholesale prices, and face no order minimums. 

The majority of orders are delivered 

via Fed Ex.” 

According to Ted Beilman, EVP of 

Marketing & Merchandising for KeHE, 

“KeHE Direct and Peters provide a broad 

and exciting array of products that previously 

only medium and large retailers 

enjoyed. Now, with no minimums and 

highly attractive shipping rates, even 

small operators can offer their own 

Partners) has set out to change all that. Their 

U.S. marketing campaign makes it easy to 

learn all about the cheeses, including their 

pronunciations, on the new website, 

www.cheesesoffrance.com. The site also 

provides consumers recipes for classic 

American menu items that use French 

cheeses. There is even a commercial that 


festive gatherings, a Ferrara Chocolate Strawberry 

Ball is truly a one-of-a-kind delicacy. 

So join Ferrara in celebrating Valentine’s 

Day in a way that’s sure to be a success for 

you and your customers. Make the Ferrara 

Chocolate Strawberry Ball available to 

everyone looking for that perfect offering to 

make this Valentine’s Day one to remember. 

Contact your Ferrara Pan 

Representative today. 

*IRI F/D/M 52 weeks ending 11/7/10 

**Ferrara Pan Sales Data 

www.busseto.com for further details, or 

contact Busseto at 559-485-9882. 

Be sure to visit them at the Fancy Food 

Show in San Francisco, booth 4019. 

Check out the very popular Antipasto, and 

Salami Selection packs from Busseto, 

their eye-catching line of sliced meats, 

Beretta’s innovative Antichi Sapori line 

of artisan salamis, Beretta’s stunning line 

of imported products from Italy and 

much more! 

customers a compelling selection of 

year-round and seasonal items.” 

Visit www.petersimport.com and 

www.kehedirect.com to check the available 

assortment. 

About KeHE 

KeHE Distributors, based in Romeoville, Ill., 

provides natural and organic, specialty and 

gourmet, international and multicultural, and 

fresh products to natural food stores, grocery 

stores, and other specialty product retailers 

throughout North America.

66 


Vision Pack Gift Basket Selections 

“Every Basket Needs Vision” 

Vision Pack Brands—25 years of awardwinning 

experience in designing, producing 

and manufacturing quality wholesale gift basket 

products. Vision Pack has been recognized 

as a pioneer in the specialty food 

industry. Their unique wholesale product line 

of more than 60 upscale gourmet gift basket 

items combines award-winning artistry with 

brand-name products, giving gift basket designers 

and retailers many options from 

which to choose … from gourmet crackers, 

snacks and dip, to candy, confections and 

beverages … every basket needs Vision. 

For more information, stop by booth 573. 

Indianlife (Con’t. from p. 54) 

samosas, snacks, wraps, papadums, chutneys 

and frozen entrees—with Certified Organic 

options on some to soon be available. 

Only the finest fresh vegetarian and vegan 

ingredients are used in Indianlife products, 

making them a good addition to grocers 

seeking to offer more options to vegetarian 

and vegan consumers. All ingredients are 

carefully sourced for quality, and Indianlife 

supports family farmers using sustainable 

growing practices. Indianlife spices are 

ground to the company’s demanding specifications 

and are only from approved 

HACCP approved plants. 

For more information on this or other Indianlife 

products, contact Harry, Lucy or 

Ernestina at 604-205-9176, 888-436-7888 

or e-mail sales@indianlife.com. Visit them 

during the Winter Fancy Food Show at 

booth 3228. 

Sticky Fingers (Con’t. from p. 1) 

a guilty pleasure for yourself, or to sell 

this product in your own specialty food 

store, Sticky Fingers’ unique quality 

mixes will be perfect for you. 

Thomas Owens and Ted Vogelman, the 

two men behind the success story of Sticky 

Fingers Bakeries, started the whole Sticky 

Fingers project in San Diego, Calif. Sticky 

Fingers started by providing muffins and 

scones to individuals and coffee shops. By 

the late 1980s, Owens and Vogelman decided 

to craft a powder scone mix that 

would only require adding some water to 

it—this would keep the consistency and 

taste of their products. 

Sticky Fingers Bakeries now offers a 

considerable amount of different 

products—Irish soda bread mixes, scone 

mixes, muffin mixes, Northwest jams, English 

curds and, of course, their best-selling 

Chocolate Fudge Brownie Mix. Sticky Fingers’ 

variety of Fudge Brownie Mixes 

comes in three different varieties, the original 

Chocolate Fudge Mix, Mint Chocolate 

Chip mix and the Espresso Fudge brownie 

mix. All of those products only require you 

to add water, eggs and oil to the mix, then 

to stir and bake to get the most delicious 

brownies since your grandmother’s. 

Sticky Fingers’ unique Fudge Brownie 

Mixes are all handcrafted from the finest 

ingredients possible, along with tons of 

irresistible all natural chocolate. The 

quality and consistency of Sticky Fingers 

Bakeries’ powder mixes has made its 

name a well-known established business 

in the country. The mixes are easy to prepare 

and easy to bake, which gives to all 

the opportunity of savoring warm chewy 

brownies without the hassle of baking. 

Many specialty food stores and high-end 

grocery stores are now selling scones, 

muffins, breads and brownies from Sticky 

Fingers Bakeries. 

Sticky Fingers Bakeries has built their reputation 

by maintaining a very high standard 

of quality, and reliability for all their premium 

baking mixes as well as their Northwest 

jams, English curds and fruit butters. 

For more information on Sticky Fingers 

Bakeries or to learn more about their delicious 

Fudge Brownie Mix selection, please 

visit www.stickyfingersbakeries.com or go 

to booth 1152. 

Global Sales & Marketing (Con’t. from p. 1) 

marketing. After 11 years at GS’S I decided 

to join the company with Hassan 

Alireza and some of my other colleagues 

with the objective of representing specialty 

and natural foods in Northern California. 

Later that year, we added Dave Quan who 

manages our Southern California division 

with Ray Yanagita. In fact, we are happy 

to announce that Hassan Alireza recently 

rejoined the company as a partner in 2010. 

It is amazing the way we have grown, although, 

this is still the same wonderful 

company at the core, but we have now expanded 

to more than 12 and growing. 

GN: You have Northern and Southern 

California covered. In what ways are 

you expanding? 

JE: We have expanded in a variety of ways: 

new personnel, new territories and new avenues 

of placement for our brands. We have 

added to our local team, with four new people 

in our Northern California division: Irv 

Witham, Colleen O’Donnell, Chris Chavez, 

and as I mentioned before, Hassan Alireza. For 

Southern California, look for future announcements 

on our expansion. In terms of 

new territories, we have expanded into Colorado 

with Global Sales Intermountain, 

headed by Sandy Fraser. As we add personnel, 

we are increasing our presence at every level 

from management in retail accounts and distributors 

and are able to build on our already 

longstanding relationships in the industry. 

GN: Where do you see the future headed? 

JE: One of our objectives for 2011 is to 

expand our business with the drugstore 

chains, which has been very successful so 

far. We have placed many of our brands in 

800 drug accounts, and one brand nationally 

in 4,500 stores. Further, we are exploring 

other channels, such as an electronics 

chain in California, as well as another major 

specialty food retailer who has stores 

throughout the country. We are always 

looking for creative ways to get our 

brands to market. For example, we have 

many items that could easily be crossmerchandised 

in the produce department, 

and we have started working with produce 

distributors to increase placement. 

GN: Has this economy affected your 

business and sales? 

JE: There was a challenge in early 2008 as 

I believe inventories were being reduced, 

and at that point in time, no one really knew 

where the economy was headed. Thanks to 

our great team, things leveled out, and we 

still finished the year on a positive note. 

Today, we are experiencing double-digit 

growth, and we see every reason to continue 

with this trend. 

We at Global Sales & Marketing believe that 

we have gathered some of the finest people 

in the business and will continue to serve 

our customers and vendors with dedication, 

integrity and hard work. The specialty and 

natural food business is such a dynamic and 

growing industry, which we are excited to 

be a part of. 

Learn more at www.globalsalesmktg.com 

or call 877-331-3877. 

Lesley Elizabeth (Con’t. from p. 1) 

products has resulted in a culmination 

of more than 30 varieties of seasoning 

blends and 20 varieties of seasoned oils. 

With the vast variety of products to select 

from, Lizzie’s Kitchen products offer 

an appealing alternative for a diverse 

consumer market. 

Lizzie’s Kitchen seasonings such as Oh 

So Garlic, Lemony Dill and Sweet Bell 

Pepper, make quick and simple dips, 

cheese balls, sauces and marinades. Other 

popular seasonings are designed to be 

mixed with olive oil and water to create 

Sundried Tomato Pesto and Basil, Garlic 

and Pine Nut Pesto. This easy preparation 

creates a simple, fresh-tasting pesto to toss 

with pasta or add to a favorite recipe. 

Sea Salts are ideal for grilling and 

Lizzie’s Kitchen has three varieties of seasoned 

sea salts—Pepper & Garlic, Rosemary 

& Basil, and Dill & Tarragon. These 

blends were created to season a variety of 

center plate entrées including beef, chicken, 

pork, fish and seafood. 

Be sure to check out Lizzie’s Kitchen 

oils that are great for dipping and grilling! 

Their Mediterranean Herb Dipping Oil is 

made with a canola and olive oil blend with 

a touch of balsamic vinegar. They’ve added 

all the right spices—all you have to do is 

pour as a dip for crusty bread, toss with 

your favorite pasta, or brush on your meats 

before grilling. 

You also won’t want to miss their Sundried 

Tomato Dipping Oil. The deep, rich 

flavor of sundried tomatoes paired with a 

dash of balsamic vinegar and a great blend 

of olive and canola oil makes this oil superb 

for dipping and grilling and an excellent addition 

to any salad. 

Heart-healthy benefits of Lizzie’s Kitchen 

products include a number of low sodium 

seasoning blends or choose from four nosalt 

seasonings. Seasoned oils are also made 

with canola and olive oil blends containing 

no trans-fats. 

Retailers sourcing innovative new private 

label products will find Lizzie’s 

Kitchen well positioned to fill this niche 

with more than 50 specialty food products. 

Lizzie’s Kitchen private label programs 

will add new interest in the spice and oil 

placements for business of all sizes. Do you 

have a seasoning, rub or oil-based product 

you are ready to introduce to consumers? 

Lizzie’s Kitchen will assist with your custom 

product development and packaging. 

For recipe suggestions, please visit 

www.lesleyelizabeth.com/recipes. 

You can see the complete Lizzie’s 

Kitchen product line and explore new 

product opportunities at booth 2900. 

Ferrara Pan (Con’t. from p. 1) 

crafted with milk, dark and white chocolate 

surrounding a pure hazelnut filling. 

The combination of rich, creamy chocolate 

and crunchy hazelnut is perfect for the 

holiday season, and makes a thoughtful 

gift or party offering. 

Ferrara Imported Belgian Chocolate 

Seashells are packaged in 4.4 oz. and 8.8 oz. 

boxes in elegant six-count display trays. The 

8.8 oz. box is also available in a 48-count 

shipper. Whether it’s for personal indulgence, 

gifting or sharing, there’s a Ferrara 

Chocolate product to satisfy every occasion 

and consumer. 

The holidays are a time for your customers 

to indulge. So start a new tradition in 

holiday confections and give them a gift 

they’ll appreciate with new Imported Belgian 

Chocolate Seashells from Ferrara Chocolate. 

For more information, visit www.ferrara 

pan.com or contact your Ferrara Pan 

representative today! 

Corto Olive (Con’t. from p. 61) 

As the oil is produced it is immediately 

transferred to stainless steel storage tanks inside 

a climate-controlled cellar (cool and 

dark) facility that maintains oil at peak 

freshness until delivery to customers. Their 

modern facility is capable of dependably 

producing, storing and packaging for both 

small and large volume customers. 

Corto Olive is part of a family of food 

processing companies that have operated in 

California’s central valley for more than 50 

years. They have a valued reputation for premium 

products and have the financial resources 

to guarantee consistent quality, 

superiority and reliability of supply. Vertically 

integrated from olive groves through 

oil milling, Corto Olive’s culture is singularly 

focused on quality, superiority and supply 

reliability. They are not content to be 

anything less than the gold standard of extra 

virgin olive oil. Learn more about Corto 

Olive at booth 608.

68 


Dave’s Gourmet (Con’t. from p. 1) 

the National Fiery Foods Show. Since that 

time we have made drink mixes, snack items, 

dips, cooking sauces, pasta sauces, salsa, 

salad dressings and other items. We have won 

dozens of awards and sold millions of bottles 

of sauce. Currently most of our sales are derived 

from our award-winning pasta sauces 

and our incendiary hot sauces. 


company special and relevant? 

DH: We are really excited that we won the 

sofi for Best Pasta Sauce in both 2009 and 

2010. Within a year of launching our butternut 

squash pasta sauce, it became our best 

seller and our new Masala Marinara is already 

creating impressive demand. Even 

more exciting to us is that we have doubled 

our R&D ability and have a number of great 

items in the R&D pipeline. We really feel 

like we bring a different perspective to 

designing food products and that this helps 

us make the world a little bit happier 

through our sauces. 

GN: What was the most significant event or 

series of events affecting your company in 

the past year? 

DH: Our business has grown about 60 percent 

this year and is projected to grow about 

the same amount next year. Our Butternut 

Squash Pasta Sauce and Masala Marinara 

are pushing the boundaries of the pasta 

sauce market. All this has helped us to work 

with even more talented people and continue 

to push our standards higher. 

GN: Describe your current marketing strategy. 

DH: Our strategy is to make products that 

are innovative and delicious. We make items 

that have a clear-cut point of difference and 

create interest. This interest then allows us 

to attract a significant amount of media 

attention, which then helps to create 

consumer demand. The PR and consumer 

demand help create wholesale demand. Our 

talented sales force converts that wholesale 

demand to distribution and sales. 

GN: Compare the position of your 

products and their technology against the 

current market. 

DH: All you need to do is look at a store pasta 

sauce shelf and see marinara, basil, arrabiata, 

marinara, basil, caponata, vodka, vodka, 

puttanesca, etc. You see the same six or seven 

flavors over and over again, with some, but 

not a huge range of quality difference. Now 

think about Butternut Squash Pasta Sauce, 

Wild Mushroom Sauce, Masala Marinara, 

etc. The difference is clear. The task now is 

to extend that difference with more new 

flavors and potentially apply the same 

methods to other undifferentiated categories. 

GN: How do you see the next year in 

terms of economy, sales, technology and 

product evolution? 

DH: The food industry is the most recession 

resistant industry. Specialty food has done 

well over the last couple of years. I see more 

of the same. People need to eat and can afford 

small indulgences. There are challenges 

with how Americans eat and those who can 

help solve those challenges have huge opportunities. 

People want food that is fresher, 

tastier, more interesting, healthier, more indulgent, 

more sensitive to the environment 

and a better value. There are many successful 

combinations of these factors. Larger 

companies give consumers what they ask 

for in surveys, but don’t take risks and don’t 

use imagination to make new creations that 

consumers want, but weren’t able to imagine. 

Smaller innovative specialty food companies 

are in a fantastic position. 

For more information, call 415-401-9100 or 

e-mail info@davesgourmet.com. 

Crystal Noodle (Con’t. from p. 1) 

Noodle provides a nutritious and truly 

authentic Asian meal within minutes. 

Crystal Noodle’s namesake stems from 

the dried (not fried!) mung bean noodle, 

which acts as the foundation for their soups. 

Because it is not fried, the soup remains low 

in calories while still providing a filling dose 

of authentic Asian taste. Added to the 

noodles are freeze-dried toppings of the 

highest quality. Consumers are often surprised 

by the abundant quantities and freshness 

of the gourmet mushrooms, silken tofu, 

bok choy, cabbage, carrots and green onion. 

Each of the four varieties (6 Kinds of Mushrooms, 

Spicy Tofu, Vegetables, Spicy 

Sesame) come alive with uniquely authentic 

flavors that are sure to satisfy. 

This year, Crystal Noodle has taken their 

creativity to an entirely new level. Not only 

are they now offering MSG-free items, but 

they have developed two exciting new flavors 

to draw further appeal from their customers. 

First off is Savory Shoyu, a truly 

authentic soy sauce-based broth inspired by 

the soul-warming aesthetic of Japanese 

ramen. Added to this soup’s robust flavor are 

bountiful amounts of green onion, corn and 

carrots. Second up is Hot and Sour, a tangy 

broth steeped in tradition that is sure to excite 

the taste buds. Even more exciting are the 

unique textures created by the soft tofu, 

mushrooms and carrots. Mmm mmm good! 

Crystal Noodle truly strives to be the innovator 

of bringing quality Asian soups to 

the mainstream market, and with their constant 

innovation they are proving themselves 

to do just that. Crystal Noodle is located in 

booth 241. Please stop by and warm up. 

Twinings of London (Con’t. from p. 1) 

Twinings’ teas are drunk all over the world. 

True to Thomas Twining’s exacting standards, 

the company only blends the finest 

tea from the finest tea gardens. Their expert 

blenders—more of them than any other 

company—taste more than 3,000 cups of tea 

every week. So you can be sure the next cup 

you taste will be every bit as good as the one 

yesterday or the day before. 

Blending the Perfect Tea. 

Did you know that Twinings’ expert 

blenders train for five years, then travel the 

world to select teas from thousands of tea 

estates to find the perfect leaves that go into 

each of their signature blends? Since no two 

tea harvests are ever the same—even those 

from the same garden—the art of blending is 

extremely complex and a critical first step 

in preparing you the perfect cup of tea. 

Twinings is also one of the few tea makers 

to blend their own herb and fruit ingredients. 

By controlling what goes into their teas, they 

ensure the recipes are unique. 

Tea Tasting. 

Creating the perfect balance of flavor, taste 

and aroma is a complex dance of art, science 

and experience. Twinings’ master tasters 

train for years, exercising their taste buds in 

the name of teatime perfection. 

Master tasters examine the tea leaves, assess 

the brew’s color and clarity, then taste 

each sample using special spoons to draw 

liquid against the back of the palate where 

the sense of taste and smell meet. This 

is where years of experience pay off, as 

Twinings’ tasters can identify the location, 

elevation and growth characteristics of each 

sample, which helps detect the slightest 

variation on their exacting standards. 

There’s A Blend For You. 

Twinings offers a full range of more than 50 

varieties. Available in delicious flavored and 

traditional blacks, spicy chais, refreshing 

greens and flavorful herbals. Twinings. You 

deserve a better cup of tea. 

To discover a blend that’s right for you or 

for more information about their products, 

please be sure to visit booth 762. 

Waggoner Chocolates (Con’t. from p. 1) 

the family business in 1988 and, while 

learning the business from the bottom up 

again, attended confectionery schooling in 

the United States and Europe. The family 

business was sold in 2003. Over the last 23 

years, Waggoner has designed and developed 

numerous confectionery products and 

projects with small, medium and large companies 

around the world. 

Waggoner Chocolates supplies more than 

100 flavors of bulk and wrapped chocolates, 

seasonal and non-seasonal chocolates, corporate 

gifts, the i-can Series, buckeyes, 

pecan, peanut and cashew caramel dainties, 

chocolate caramel popcorn, sugar-free 

chocolates, wine tasting chocolate kits, truffles 

and more. Visit them and experience the 

newest 2011 product additions. 

Need more? Waggoner Chocolates can 

also help create your special gift of chocolate 

from the ground up with in-house formulations, 

CAD design and complete art 

fulfillment … and ship it around the world. 

Chocolate made with the freshest, finest 

ingredients. A timeless devotion to the 

world’s most distinguished chocolate connoisseur. 

Become that destination for quality 

with the fusion of Waggoner Chocolates’ 

unique confectionery aspirations, industry 

knowledge and worldwide friendships. Experience 

Waggoner Chocolates and you’ll 

understand why quality, consistency, freshness, 

creativity and friendship inevitably develop 

the passion for successful business 

models. Waggoner Chocolates professional 

confectionery team is available to help you 

grow your business. Create that destination 

for quality chocolates and confections your 

customers will cherish and enjoy. Confectionery 

Excellence—Waggoner Chocolates. 

For more information, contact Cedric 

“Joel” Waggoner, President at 1281 S. Main 

St., North Canton, Ohio 44720, call 888-591- 

9842 or 330-433-1834, e-mail info@wagoner 

chocolates.com or jwaggoner@waggoner 

chocolates.com or stop by booth 1156. 

PARTNERS (Con’t. from p. 1) 

and we reminisce about time spent together 

with loved ones. There isn’t anything 

much cozier than a warm oven and 

family gathered around. 

Introducing the latest specialty from 

PARTNERS, a tasteful choice co., which 

for 18 years has offered gourmet crackers, 

cookies and granola from handcrafted 

original recipes. Mia Dolci Gourmet 

Cookie Crisps are new tasty treats that 

transport one to the warmth of an Italian 

family kitchen. 

Made with fresh, natural, wholesome 

ingredients that are blended with love and 

baked to simple crisp perfection, these 

sweet sensations are sure to please. It’s a 

family endeavor from start to finish―and 

although the family home may be a long 

way from the hills of Tuscany, you’ll still 

find the same heart, soul and great taste. 

Sweet, but not too sweet, the mouthwatering 

flavors: Chocolate Vanilla Swirl, 

Toasted Hazelnut, Lively Lemon, and 

Cinnamon Crisp are sure to tantalize 

taste buds. The perfect accompaniment 

with coffee, tea, your favorite sorbet and 

ice cream, Mia Dolci provides those 

delicious moments known as il dolce 

far niente―the sweetness of doing 

nothing. They make a wonderful treat to 

share, especially on chilly winter nights 

with someone you love. Create a memorable 

moment of your very own with 

Mia Dolci. 

Beautiful photography gives the package 

an appealing appearance. As with all 

of PARTNERS’ products, they are dairy 

kosher, and contain no hydrogenated oils 

or preservatives. These gourmet cookie 

crisps certainly live up to PARTNERS’ 

reputation of producing superb quality 

products. Stop by booth 3723 during the 

Winter Fancy Food Show. 

Braswell (Con’t. from p. 4) 

delicious preserves, jams, fruit butters and 

honey. They come in 15- and 13-ounce highball 

and old-fashioned glasses, as well as 

smaller tumblers for the empty-nesters. Popular 

flavors include Peach Apricot with 

Sauterne Preserves, Blueberry Preserves and 

Fig Preserves. 

For more information about Braswell’s 

products, visit them at www.braswells.com 

in person at the San Francisco Fancy 

Food Show, booth number 1260 or 

at AmericasMart Atlanta, Building 2, 

Floor 2, booth 328.

70 


Taipak Introduces True Flat 

Bottom Side Gusset Bag 

For Great Display On Shelves 

Taipak is proud to introduce the latest innovative 

package in the market: FlexiBox. 

FlexiBox combines the advantages of Side 

Gusset Bag and Stand-Up Pouch. It has two 

side gussets and a block bottom gusset which 

provides three-dimensional views as well as 

a true “stand-up” feature. With the flat bottom 

gusset, the bag can stand on the shelf 

easily, even packing with light density products. 

All sides and bottom gusset are able to 

have registered printings. Reclosable 

zip-lock is also available for FlexiBox. 

With more features than a corrugated display 

box such as barrier, it provides a smaller 

carbon footprint during transportation at the 

same time. It is the perfect flexible package 

to replace the corrugated display box. Flexi- 

Box is widely used for packing pet food and 

treats, coffee, confectionary, chocolate and 

more. 

For more information, visit www 

.taipakconverting.com. 

Handcrafted Traditional Chocolates 

From Sweet Shop USA 

Sweet Shop USA offers a full line of traditional 

chocolates that are each handcrafted 

by skilled artisans and considered a masterpiece―a 

delight for the eyes as well as the 

palate. They begin by simmering select natural 

ingredients in large copper kettles using 

fresh whipping cream, pure butter and only 

the finest quality chocolate. Each decadent 

chocolate is then “autographed” for that personal 

touch and their signature Fudge Love, 

Famous Brags and traditional pieces receive 

the same attention to detail. 

The final creations are carefully inspected 

by hand before they are presented to you, the 

valued customer. Sweet Shop USA takes 

pride in their products, and they hope that 

you enjoy them as much they enjoy making 

them for you! The only problem you might 

have is deciding which one is your own personal 

favorite. Check out the bulk catalog to 

see a complete line of chocolates and the 

acrylic displays offered. Each acrylic display 

case includes everything you need to set up 

an irresistible chocolate shop in your store. 

Visit Sweet Shop USA during the Winter 

Fancy Food Show at booth 4205. 

Tulocay & Co Crafts High-Quality, All 

Natural Products For Every Consumer 

“Creators of Innovative Artisan Foods” the 

Napa-based natural food manufacturer Tulocay 

& Co, with five house brands have won 

more than 20 awards, including the coveted 

Outstanding Product and Product Line 

Awards from the National Association of 

Specialty Food Trade (NASFT). Napa is 

known worldwide for its high-quality wines, 

so why did Tulocay & Co choose to produce 

food in this setting? 

Founded in 1993 with a single product— 

etched olive oil decanters sold to wineries, 

hotels and private label customers—Tulocay 

& Co made a name for itself. The success of 

this business led to their first foray into food 

manufacturing with an array of dipping oils 

and flavored vinegars for leading specialty 

food retailers. 

In 2001, Tulocay & Co took a significant 

For over a decade Sparrow Lane has been 

making exceptional vinegars using the finest 

wines available from the Napa-Sonoma region 

of California. 

They acquire premium wines from several 

world-class wine producers and then artfully 

craft them into award-winning artisanal vinegars 

using the Orleans method. 

The Orleans method of making vinegar 

takes its name from the town in France 

where the process originated over 200 years 

leap forward when it created the Made In 

Napa Valley brand, a line of high-quality, all 

natural specialty food products. Enthusiastically 

received by gourmet food lovers across 

the country, the line was recognized as the 

NASFT Outstanding Product Line in 2004. 

With the change in the economy, it became 

clear that there was a need for the same 

high-quality, all natural pantry products with 

a value component. But the unique flavors 

could not be sacrificed in the process. Vineyard 

Pantry was created to meet the needs of 

the retailer looking for high-quality, valuepriced 

condiments and sauces, but with a 

unique flavor profile. 

March of 2010 marked the exciting relaunch 

of Kingslake & Crane Nature’s Harvest 

Granola and Granola Trail Mix with its 

fresh new look, name and flavors. The new 

Sparrow Lane Gourmet Vinegars: 

Great Vinegar Starts With Great Wine! 

Lettieri and Company would like to introduce 

its new line of top quality torrone morbid 

(soft). Quaranta torrone dating back to 

1924, over three generations ago, the company 

Quaranta’s Confectionery Industry 

started its history in the province of Bergamo, 

and precisely in Caravaggio, the town 

that gave birth to Michelangelo Merisi. The 

founder, Antonio Quaranta and his wife 

Alzira, used to dedicate themselves in handcrafted 

nougat production and also in some 

other traditional typical Bergamo and Cremona 

sweets as well, such as spun sugar 

and a few kinds of biscuits. Production was 

ago. The technique was developed and practiced 

by artisans who were highly regarded 

for their ability to produce unique, richly flavored 

wine vinegars. 

Today Sparrow Lane continues to respect 

this time-honored process by using only the 

highest quality wines, transferring them to 

oak barrels and then carefully monitoring 

them as they slowly transform into vinegar. 

Once the conversion is complete, Sparrow 

Lane allows the vinegar to continue to age 

Quaranta Torrone Nougat Passion 

settled at the first floor of his house, in Vittorio 

Emanuele Street, in the heart of 

Caravaggio’s historical center. Then the facility 

was moved, by his son Enrico Quaranta 

in the early ’70s, to a new factory. 

Without losing the old tradition and keeping 

the handcrafted specialty, quality and 

care are characteristics that distinguish 

Quaranta’s products, especially the nougats, 

from the beginning. Today the business is 

still managed by Quaranta’s family and it 

continues through the founder’s nephews, 

Massimo and Fabio Quaranta, in an 

innovative 6,000-square-meters factory, 

name reflects the all natural, healthy ingredients 

used in the products, while the fun 

packaging highlights the ingredients, and the 

active lifestyle associated with granola. In 

taste tests with the national granola brands 

Kingslake & Crane Nature’s Harvest Granola 

wins three to one. 

Good Housekeeping Good Food was born 

out of a partnership with Good Housekeeping 

magazine, a brand that has been delivering 

good information and advice to 

consumers for nearly 125 years. Good 

Housekeeping knows the American consumer 

and their desire for healthy, flavorful 

foods that are reasonably priced. The pantry 

collection is inspired by favorite recipes 

from the Good Housekeeping test kitchen. 

Each product label features a 30-minute, 

triple-tested recipe and the Good Housekeeping 

Seal of Approval. 

Tyler Florence’s line of West Coast 

Kitchen Essentials is based on some of 

Tyler’s favorite recipes as well as favored 

West Coast cuisine combined with a little of 

for at least 10 months and then hand-bottles 

it when it reaches peak flavor. 

Careful attention to detail and unwavering 

commitment to quality allows Sparrow Lane 

to produce some of the finest artisanal 

vinegars available. 

Their all natural, wine vinegars include the 

traditional flavor favorites Cabernet Sauvignon, 

Champagne, Dark and Golden Balsamic, 

Sherry, Tarragon Champagne and 

Zinfandel as well as several unique flavors 

such as Blackberry Balsamic, D’Anjou Pear, 

Gravenstein Apple Cider, Peach Champagne, 

Pear Raspberry, Ginger Pear Rice and Walnut 

Champagne. 

Bright, smooth and fruity, Sparrow Lane 

furnished with the most efficient production 

and top quality instruments. Currently 

Quaranta’s Confectionery Industry 

obtained a strong international distribution 

that allows its presence 

in all European countries 

and in several 

markets worldwide 

from the United States 

to the Middle East, confirming 

themselves as a 

continually growing 

leader company in the 

confectionery market. 

Lettieri and Company 

currently are carrying 

the very unique Torrone 

his Southern roots. This all natural, 

“uniquely Tyler” collection features a variety 

of versatile sauces, glazes and marinades, 

as well as intensely flavored cooking sauces 

and seasonings. 

Over 10 years Tulocay & Co has built an 

impressive reputation for creating awardwinning, 

high-quality, all natural condiments 

and pantry products. Each of its five brands 

is designed to target a specific consumer. Retailers 

have the opportunity to look to Tulocay 

for all natural quality pantry items that 

fulfill the needs of their specific customers, 

at a variety of price points. 

For more information, contact Karen Foley 

at 888-627-2859, ext. 3240, visit www 

.tulocayandco.com or stop by booth 1745. 

vinegars are perfect for adding flavor and 

complexity to any dish without adding fat. 

Food aficionados, discerning home cooks, 

foodservice professionals and fine dining establishments 

across the country all agree that 

when their culinary endeavors call for 

the finest ingredients, Sparrow Lane is the 

obvious choice! 

Be sure to visit them in booth 507 at the 

Winter NASFT Fancy Food Show to see 

and taste their exciting new flavors for 2011. 

Sparrow Lane products are 100 percent 

California-made and are available in retail 

and foodservice sizes. For wholesale or distributor 

information call 866-515-2477 or 

e-mail info@sparrowlane.com. 

Cakes and the assorted nougat bar displayer. 

All the products are made to order. Quaranta 

does not hold inventory, ensuring the customer 

a fresh product. All the Torrone are 

handmade and handwrapped. 

The hazelnuts 

come from Piedmonte, the 

chocolate comes from Belgium, 

and the fruits are from 

southern Italy. In the end 

you have a product with the 

finest ingredients, which 

makes for a great-tasting 

Torrone! Buon Appetito! 

Visit Lettieri and Company 

at booth 4717 during 

the Winter Fancy Food Show.

72 


MAXCO INTERNATIONAL Brings 

Pastificio Felicetti To The Americas 

MAXCO INTERNATIONAL recently announced 

that beginning in Dec. 2010 the 

renowned representative and brokerage company 

started the official exclusive collaboration 

with the worldwide renowned company 

Pastificio Felicetti Srl. MAXCO International 

will offer to the United States, Mexico and 

Brazilian markets the all-new line of this Italian 

pasta, 100 percent proudly produced by 

the Felicetti family in Predazzo, Trento, Italy! 

The product brand name is Felicetti by Pastificio 

Felicetti Srl, headquartered in the beautiful 

Predazzo, a real piece of “paradise” in the 

middle of the Dolomites Alpine Mountains. 

The Pastificio Felicetti is absolutely 

unique in the pasta industry in Italy. For 

more than a century and four generations, 

in the heart of the Dolomites, the Felicetti 

family has been creating and producing 

pasta which is made of carefully selected 

flour, fresh clean air, mountain spring 

water and constant striving for excellence. 

Massimo “Max” Cannas is the Exclusive 

Agent, Director of Sales & Marketing for 

Pastificio Felicetti Srl in the United States, 

Mexico and Brazil. 

About Pastificio Felicetti Importation And 

Distribution Network In North America 

MAXCO INTERNATIONAL & Pastificio 

Felicetti is looking for NEW selected 

exclusive importers-distributors for both 

retail and foodservice pasta lines. For 

additional information on Felicetti pasta, 

please call 949-336-7512 or 949-230-6866, 

contact customer service at info@ 

maxcointernational.com, or visit www 

.maxcointernational.com or www.felicetti.it. 

About Pastificio Felicetti Factory 

Since 1908, Pastificio Felicetti, a beacon of 

Italian quality and passion, experiments with 

new flavors and rediscovers the old ones by 

presenting them with a modern twist. The 

company continues the tradition of its forefathers, 

by selecting those raw ingredients 

that give a balanced and perfect flavor and 

combines quality and character in a unique 

and incomparable partnership. Pastificio 

Felicetti was founded in 1908 in Predazzo, 

Trento. Felicetti is today one of the most 

important producers of high quality conventional 

durum semolina pasta in Italy. 

Also, today Felicetti is the leading 

producer in Italy, and in the world, 

of organic pasta. All the organic pasta 

is USDA-approved and certified. 

Felicetti is the indisputable No. 1 producer 

of BIO-Organic pasta today in 

Italy. Felicetti uses two semolina mixtures 

for their pasta, one of which is 

organic. With one mixture they produce 

12 Enriched Durum Wheat varieties. With 

the organic semolina they produce seven Organic 

Durum Wheat varieties and five Organic 

Durum Whole Wheat varieties. They meticulously 

select Durum Wheat mixtures to produce 

pasta with high protein and gluten content. 

Their accurate selection and production 

process creates an incomparable type of 

pasta for its fragrance and balanced flavor. 

Its complex carbohydrates and precious vegetable 

proteins make it the cornerstone for 

healthy eating and its fresh and natural flavor 

enhances any recipe. Felicetti pasta is the 

favorite pasta by many celebrated Italian and 

international executive chefs. 

Felicetti and Monograno Felicetti recently 

have been awarded as one of the very best 

quality Italian pastas produced today in Italy. 

Monograno Felicetti, the third best pasta produced 

today in Italy for quality and flavor 

(from Dove Magazine, an insert of Corriere 

della Sera, October 2010). Felicetti is also 

USDA Organic and Kosher “K” certificated. 

Available in 1 pound and 500 gram packs. 

Also available in a foodservice bulk pack. The 

secret of Felicetti’s success is its perfect balance 

between experience, tradition, advanced 

technology, guaranteed hygiene and passionate 

dedication to the product. A pasta flavor 

that is immediately discovered and never fails 

to surprise! Felicetti offers the purest of flavors, 

unique simplicity of nature, Old World 

quality in modern times. Enjoy Felicetti every 

day with your family and with your loved 

ones! Learn more at www.felicetti.it. 

For information concerning the Pastificio 

Felicetti range of products, the distribution 

network and for inquiries regarding the direct 

importation and distribution in the available 

areas, please contact Massimo Cannas 

with MAXCO INTERNATIONAL at 

www.maxcointernational.com, info@maxco 

international.com, or call 949-336-7512. 

The Cheeses of France (Con’t. from p. 64) 

features very different types of everyday 

people who enjoy The Cheeses of France 

with their favorite, classic American 

dishes—French toast with Beaufort to 

baked macaroni with Comte. And, consumers 

across the country can explore 

new cheeses at retailers where The Council 

sponsors tasting events throughout 

the year. 

Artisanal and natural foods have made a 

comeback, and demand from everyday people 

is increasing every day. Don’t be surprised 

if, more and more, they’re asking for 

The Cheeses of France. 

The Cheeses of France Marketing Council 

is a group of dedicated industry and 

promotion agency personnel led by the Centre 

National Interprofessionnel de l’Économie 

Laitière (CNIEL, the Marketing 

and Research Board for French Dairy Products) 

and FranceAgriMer (French Agricultural 

and Fisheries Board).

Terrapin Ridge Farms - Oser Communications Group

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