Terrapin Ridge Farms - Oser Communications Group

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SHOW NEWS www.gourmetnews.com ■ JANUARY 2011 ■ GOURMET NEWS
The Flavor Of Italian Cuisine,
The Quality Of Natural And
Organic Products
Arturo Rovo, North America Sales
& Marketing Director, Agrusa Inc.,
shares what makes Bella Italia a
high-quality brand.
GN: Please tell us about your brand.
AR: Bella Italia is an authentic line of
Italian products, conforming to the richest
tradition of high-quality Italian food.
Premium pastas; extra virgin olive oils;
aged balsamic vinegars are some of the
lines offering a ‘total Italian solution’
under one umbrella brand of undisputed
quality and taste.
GN: What makes your products so good?
AR: High-quality ingredients, best
manufacturing process conforming to
Italian tradition, real flavors. Our
premium pasta is made with 100 percent
highest durum wheat grains, with a
high content of proteins [13.5 percent],
bronze dyes for ‘rough-porous’ surface
so the sauce adheres to it, and slow
drying at low temperature to keep the
nutritional properties and taste intact,
and is not artificially enriched, like most
other pastas, giving you a delicate
smooth flavor. And, our extra virgin oils
cover quite a range, from ‘monocultivar,’
extra virgin olive oil of noble quality that
comes only from two single sources,
Nocellara del Belice and Carolea, very
rich in polyphenols, a natural antioxidant
that slows down the aging of cells, intense
and strong in flavor, to the ‘select,’ 100
percent Italian olives from Sicily and
Puglia regions, soft and harmonic taste;
and the aged balsamic vinegars are
incredible, sweet and aromatic, rich
and irresistible.
GN: How are you positioned in the
market?
AR: There are ‘premium’ products, but we
believe we truly offer ‘value,’ very highquality
products at very competitive
prices. The consumer is always searching
for value but in today’s economy that is
truer than ever.
GN: Who is your target audience/
demographic?
AR: The consumer of Bella Italia products
is a person that enjoys life to the
fullest, is active and full of emotions. It
confronts the future with optimism and
confidence and tries to make the best out
of the quality of life—at the table, truly
enjoys the taste and flavors, and the interconnection
with family members, loved
ones and friends; appreciates and looks for
natural and organic foods and considers
the Italian cuisine genuine and healthy,
always reflecting the cycles of season and
nature; the consumer is interested in the
‘tradition,’ the way Italian products have
always been made.
GN: What separates your company from
the competition?
AR: We have been doing this for over 20
years and are one of the largest exporters
of Italian food products to the U.S. It really
is a combination of expertise and
knowledge in the manufacturing area,
superior customer service, excellent
handling of logistics, comprehensive and
creative marketing programs designed
not only to gain market share, but also to
enhance our brand identity and educate
the consumer about our products, and a
real understanding of the American market
and what it takes to build a successful
brand. There is a total focus on
offering the very best and making it affordable
and exciting.
Learn more about Bella Italia by e-mailing
Arturo Rovo at atarovo@agrusainc.com,
visiting www.bellaitaliaproducts.com or
stopping by booths 4041 and 4043 in the
Italian Pavilion.
Pepper Creek Farms’
Award-Winning Flavors
Pepper Creek Farms is a family-based business
founded in Lawton, Okla., in 1984.
They originally produced eight products
which were sold locally. However, because
of their award-winning flavors and smallbatch
production concept, they now produce
more than 200 different products distributed
worldwide. It seems consumers are developing
a growing appreciation for their quality
products. They are dedicated to quality control
in every aspect of the production
process and extremely selective when purchasing
their fruits and vegetables, many
of which are acquired from local growers.
This allows them to bring in the best quality
fruits and vegetables at their peak of
perfection. Because of this they are able to
choose the freshest, ripest ingredients
available, allowing them to consistently
produce superior quality products for very
discriminating palates.
Pepper Creek Farms competes in a variety
of popular specialty food categories including
flavor-packed Pepper Jellies, Award
Winning Red Pepper & Carrot Relish,
Joycie’s Spicy Pickled Beets, Gourmet
Creamy Honey Mustard, salsas and barbecue
sauces, great-tasting dip mixes, organic
baking mixes and jams, premium peppercorns
and sea salts―smoked and flavored
from around the world―and honey from
local apiaries. They also offer a selection of
sweet spices, bread dipping seasonings,
cocktail mixers and rim dippers, gourmet cocoas
and a wide assortment of sprinkles and
dessert toppings for every occasion.
Bella Vista Farm is the organic division
of Pepper Creek Farms. They feel very
strong about farming land organically and
insist on using only certified organic fruits
which are nurtured and packaged without
the use of synthetic chemicals, including
pesticides, herbicides and fungicides.
Farmers and processors that are certified
organic have their procedures verified by
an independent organization and meet or
exceed a rigid set of defined standards.
Bella Vista Farm offers a variety of delicious
jam flavors that bring out the true
taste of organic freshness. Using only 100
percent fully-ripened organic fruit, organic
evaporated cane juice and natural pectin,
they hand-cook each recipe in small copper
kettles to preserve the color, texture
and flavor and ensure superior quality.
Bella Vista Farm guarantees freshness and
quality in all their products.
Products can be made available in
handsome wooden crates, and they’ll
handle all details of packaging and shipping,
including enclosing a gift card with
a personal message.
Many exciting new products have been
launched this past year like Shimmer Sugars,
Smoked Sea Salts from around the
world, two new salsas, colorful, candy
coated chocolate Dimples and their Victory
Garden Pickle Kit.
Pepper Creek farms also co-packs, private
labels, and custom blends. Most of
their products are packed in a shelf-friendly
case of six. All products with the exception
of cocktail mixers are either manufactured
or filled at their plant in Lawton, Okla. For
more information, visit Pepper Creek
Farms and Bella Vista Farm at the Winter
Fancy Food Show in San Francisco at booth
619, contact them at 866-BEST-JAM,
800-526-8132, 580-536-1300, visit them
online at www.peppercreekfarms.com and
www.bellavistafarm.com or e-mail
sales@peppercreekfarms.com.