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Terrapin Ridge Farms - Oser Communications Group

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GOURMET NEWS ■ JANUARY 2011 ■ www.gourmetnews.com SHOW NEWS 63<br />

<strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong> Launches<br />

Easy Epicurean Essentials<br />

When thinking about the re-launch of the<br />

<strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong> brand, CEO and<br />

Owner Mary O’Donnell wanted to be in tune<br />

with the desires of today’s consumers.<br />

“Through retail observation and numerous<br />

consumer interviews, it was determined<br />

that consumers today, more than<br />

ever, want truly indulgent gourmet products<br />

that are easy to use,” said O’Donnell.<br />

“They want to be able to create luxurious<br />

dishes at home but don’t want to spend a<br />

lot of time in the making.”<br />

Subsequently, the Easy Epicurean Essential<br />

positioning was born. The 2011 new<br />

product launch is designed to fit this niche.<br />

Here are a few of the items:<br />

9017 <strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong> Raspberry<br />

Piquillo Pepper Sauce – 12 ounces. SRP $8.00<br />

Piquillo peppers from Northern Spain are<br />

hand-picked and roasted over open embers,<br />

giving them a distinctively rich flavor that delivers<br />

uniqueness to the <strong>Terrapin</strong> <strong>Ridge</strong><br />

<strong>Farms</strong> Raspberry Piquillo Pepper Sauce. You<br />

will want to put this sauce on almost anything<br />

you can think of! It’s great on grilled meats,<br />

poured over cream cheese as an appetizer,<br />

and fabulous on chicken or pork roast.<br />

9007 <strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong> Bleu Cheese<br />

Steak Sauce – 9 ounces. SRP $8.00<br />

Cream, blue cheese and butter combine together<br />

to create an indulgent steak sauce.<br />

This sauce is great on burgers and chicken<br />

and makes a wonderful dip for chicken<br />

wings. Enjoy!<br />

9020 <strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong> Pineapple<br />

Maple Sauce – 12 ounces. SRP $8.00<br />

Sweet pineapples meld with pure maple<br />

syrup to create a surprisingly delicious combination.<br />

Scrumptious over grilled salmon<br />

and pork, the sauce is also divine mixed into<br />

mashed sweet potatoes or acorn squash or<br />

poured over root vegetables and then roasted.<br />

9501 <strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong> Savory Key<br />

Lime Cheese Ball Dip Mix – 1 ounce.<br />

SRP $4.00<br />

The Savory Key Lime Cheese Ball mix<br />

is a zesty combination of sweet and tangy<br />

key lime with savory bell peppers. It will<br />

tantalize your taste buds and become a<br />

party favorite.<br />

9502 <strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong> Garlic,<br />

Horseradish, Worcestershire Dip Mix – 1<br />

ounce. $4.00<br />

Garlic, onion, horseradish and Worcestershire<br />

combine to create a tangy cream<br />

cheese-based dip. Tastes great smeared on a<br />

bagel or as a condiment for a roast beef sandwich<br />

or hamburger.<br />

9503 <strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong> Asiago Cheese<br />

Spinach Dip Mix – 1 ounce. SRP $4.00<br />

Asiago cheese adds a sophisticated, nutty<br />

flavor to the classic spinach dip recipe. Sure<br />

to become a new favorite.<br />

For more information about dips, sauces,<br />

dressings and other gourmet products, visit<br />

www.terrapinridge.com.<br />

About <strong>Terrapin</strong> <strong>Ridge</strong> <strong>Farms</strong>, LLC<br />

Headquartered in Clearwater, Fla., <strong>Terrapin</strong><br />

<strong>Ridge</strong> <strong>Farms</strong>, LLC is a creator, marketer<br />

and seller of gourmet food products. The<br />

company’s product line consists of dips,<br />

sauces, dressings, gourmet condiments and<br />

jams which can be found in high quality<br />

specialty food and gift stores across the<br />

U.S. and Canada.<br />

Norseland Understands U.S. Consumer<br />

Demand For Specialty Cheese Market<br />

Norseland Inc., owned by Tine SA, is the exclusive<br />

importer, sales and marketing agent<br />

for Jarlsberg ® brand cheese, the No. 1 selling<br />

specialty brand cheese in the United States.<br />

Norseland is recognized for its success in<br />

brand building for leaders in their specialty<br />

cheese categories. Norseland has a dedicated<br />

and experienced support staff and a very<br />

qualified network of brokers for both retail<br />

and foodservice sectors. Norseland has designed<br />

their portfolio strategically to offer retail<br />

and foodservice segments an attractive<br />

menu of incomparable cheeses. With 30-plus<br />

years of experience as a premier brand<br />

builder, importer and distributor, the company<br />

has a unique perspective and a very<br />

keen marketing sense of what appeals to U.S.<br />

consumers by developing creative retail merchandising<br />

and promotional programs.<br />

Jarlsberg and Jarlsberg Lite brand cheeses:<br />

In the early 1980s, a West Houston couple<br />

was making a name for themselves making<br />

fresh gourmet “lard-free” tamales and<br />

fresh salsa in their home kitchen. As word<br />

spread of the great taste of these fresh<br />

tamales the demand for a “lard-free”<br />

tamale grew. The Texas Tamale Co. lardfree<br />

tamale recipe was a success, and<br />

they did not have to worry about artery<br />

clogging fats. The recipe is now made<br />

with oil instead of vegetable shortening<br />

to avoid trans fats. Enough interest was<br />

generated so that the couple began<br />

selling from a street-side cart on the far<br />

west side of Houston.<br />

It did not take long to outgrow their<br />

home kitchen and Texas Tamale Co, “The<br />

Mexican Deli,” was opened on Fountainview,<br />

just a few miles from Houston’s<br />

prestigious Galleria area. The couple’s<br />

commitment to quality and customer<br />

service soon made them a well-known<br />

Houston tradition. Although they are no<br />

longer with the company, their vision<br />

continues to grow.<br />

In 2011, Jarlsberg will have a new face! TINE<br />

SA, the parent company, saw the need to develop<br />

a global positioning platform and recently<br />

concluded a three-year project. The<br />

results provided a common positioning<br />

across all the markets—“Unique Taste” and<br />

“Premium Quality”—the Original Jarlsberg<br />

Taste since 1956. Jarlsberg’s secret recipe<br />

plays a large part in giving its unique taste<br />

and quality. As a result of the research, the<br />

global positioning has shown qualities that<br />

can be used globally. However, there are elements<br />

of marketing that need to be adapted<br />

locally. In the first quarter of 2011, Jarlsberg<br />

prepackaged items will have an inspiring new<br />

look which will be similar all over the world!<br />

Ilchester: The Original British Blended<br />

Cheeses, with more than 40 unique varieties<br />

that started with a beer cheese combining<br />

Somerset cheddar, English ale and spices.<br />

Texas Tamale Co: A Legend Began…<br />

Texas Tamale Co. has been making<br />

gourmet tamales for more than 25 years.<br />

Texas Tamale Co.’s core line of products<br />

is made up of five flavors of gourmet<br />

tamales (Beef, Chicken, Spinach, Black<br />

Bean and the newest flavor, Pork), The<br />

Texas Loop (Beef/Pork Sausage with<br />

Jalapeño Cheese), Homestyle Chili, Chili<br />

con Queso, four signature salsas (Cilantro,<br />

Jalapeño Pepper, Chipotle and Hot Tamale<br />

Pepper Sauce), Jalapeño Stuffed Olives<br />

and Jalapeño Jelly. These products are<br />

available through national distributors or<br />

from the company directly. The company<br />

is proud to have been cited for its<br />

outstanding quality by Texas Monthly<br />

magazine, The Houston Chronicle and the<br />

New York Times. Texas Tamales have<br />

been served in the Houston Astrodome,<br />

Houston’s Reliant Stadium, numerous<br />

country clubs and at a VIP party preceding<br />

the 2004 All-Star Baseball Game.<br />

Each year tamales are given as gifts,<br />

especially during the December holiday<br />

season and shipped to every state plus<br />

Ilchester sources from top UK producers,<br />

blending the best British cheese from five<br />

counties with fresh, aromatic herbs, spices<br />

and fruits. These delightful Ilchester blends<br />

include the UK best-seller, award-winning<br />

Applewood Smoked Cheddar.<br />

Woolwich Dairy: Established in 1983 by<br />

the Dutra family, Woolwich Dairy has pioneered<br />

the growth of the goat’s milk cheese<br />

category in Canada and with the energetic<br />

support of Norseland is quickly becoming<br />

the leading source of specialty goat cheeses<br />

in the U.S.<br />

Old Amsterdam: Prepare to be Surprised.<br />

A Premium Aged Gouda with Irresistible<br />

Taste. This award-winning Dutch aged<br />

Gouda with rich, robust flavor, is sparked<br />

with fine ripening crystals and is easily sliceable.<br />

Created by the Westland family, Old<br />

Amsterdam is prepared using a familyowned<br />

starter culture and unique ripening<br />

process. Each batch of cheese is monitored<br />

by master cheesemakers, only releasing each<br />

batch of cheese when reaching the perfect<br />

taste and texture.<br />

some U.S. territories.<br />

Wishing to expand its product line,<br />

Texas Tamale Co. purchased the Brazos<br />

Legends product line along with its related<br />

labels and private label accounts. The<br />

company now has an extensive line of<br />

drink mixes, barbecue sauces, marinades<br />

and finishing sauces, pepper sauces, salsas,<br />

chili mix, spice mixes and condiments.<br />

These items are carried in a variety<br />

of specialty shops and department stores,<br />

as well as being offered in the company’s<br />

mail order program.<br />

Their mail order is successful for several<br />

reasons. First and foremost because<br />

of the quality and variety of products offered.<br />

Customer service is of the utmost<br />

importance to them and to their customers.<br />

They strive to make each gift special.<br />

Whether it is one gift or a corporate<br />

gift going to a thousand people, each is<br />

handled with care. They can customize<br />

each gift set to fit the needs and budget of<br />

the giver. A gift card with a personalized<br />

message is enclosed with each gift. E-mail<br />

notification is generated on the day of<br />

shipment so the sender knows the package<br />

is on its way. Follow-up phone calls are<br />

Garcia Baquero: The Garcia Baquero family<br />

is Spain’s premier producer and market<br />

leader of authentic, artisanal, award-winning<br />

Spanish cheeses. Its master cheesemakers adhere<br />

to centuries-old recipes, creating the<br />

world’s finest aged DOP quality Manchego,<br />

Iberico and Cabra al Vino.<br />

Gabriella of Italy: When Our Name is On<br />

It, Authentic is in it. From humble beginnings<br />

more than 100 years ago, the Lotito family<br />

brought their passion and expertise for the<br />

finest Italian artisan cheeses to America.<br />

Evolving through the years from a small<br />

creamery of gifted cheese makers, today,<br />

Lotito Foods is a leader in its field with a diversity<br />

of production lines capable of custom<br />

blending, shaping and packaging a vast variety<br />

of cheeses. Lotito Foods is also the largest<br />

importer of Sicilan cheeses—Pecorino Siciliano<br />

and other cheeses from Sicily. The<br />

cheeses are hand-crafted by farmers who milk<br />

their own sheep and produce the Pecorino Siciliano<br />

DOP by the same methods as their<br />

forefathers did centuries before them. Visit<br />

them during the show at booth 4309.<br />

made on a random basis to verify delivery<br />

and customer satisfaction.<br />

Texas Tamale’s most recent endeavor<br />

was to meet the needs of customers who<br />

required gluten-free foods. Texas Tamale<br />

uses no wheat products in their tamales,<br />

chili or queso. Those products have<br />

been tested and are gluten-free. Texas<br />

Tamale Co. is committed to providing<br />

excellence in its full range of gourmet<br />

products. They strive for the best-tasting<br />

products, keeping in mind the health and<br />

dietary needs of their customers. All of<br />

their salsas, barbecue sauces and seasonings<br />

are in the process of being tested for<br />

gluten-free ingredients.<br />

They look forward to continuing<br />

their legend and helping you to add to<br />

yours by forming a partnership with you<br />

for custom gifts during the coming<br />

season. Be assured that they will honor<br />

your trust in them and furnish you and<br />

your customers with a unique gift<br />

giving opportunity.<br />

For more information, call 800-882-<br />

6253, visit www.texastamale.com or<br />

www.brazoslegends.com, or stop by booth<br />

718 at the Winter Fancy Food Show.

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