Terrapin Ridge Farms - Oser Communications Group

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SHOW NEWS www.gourmetnews.com ■ JANUARY 2011 ■ GOURMET NEWS
KTB’s Parmesan Crisps Are
A Healthy Sensation
After seven years in business building a loyal
base of customers, and two consecutive
NASFT’s Gold sofi Awards, Kitchen Table
Bakers’ Parmesan Crisps have suddenly become
an overnight sensation. KTB has sometimes
been referred to as a media darling
because they were featured multiple times as
“Snack of the Day” on “The Rachel Ray
Show”, The NBC Today Show, and dozens
of other health and gourmet blogs and magazines
including Good Housekeeping, Star
Magazine, Glamour, Daily Candy and Vital
Juice. Phil Lempert, the Supermarket Guru,
has consistently rated the KTB Parmesan
Saffron Road Launches
At Winter Fancy Food Show
American Halal Company, Inc. is pleased to
announce the official launch of their premium
all natural, halal-certified food brand,
Saffron Road, at the Winter Fancy Food
Show in San Francisco, Calif. Saffron Road
can be found at booth 1447 in the
Natural/Organic pavilion. Saffron Road’s
products celebrate the memorable meals and
mutual values families and friends of all
cultures share around the dinner table.
Saffron Road’s initial four products:
Chicken Tikka Masala, Chicken Biryani,
Lamb Saag and Lamb Vindaloo are
Crisps as a “hit” and “...addictive.” The decadent
taste and outstanding reviews as a
healthy lifestyle product has been responsible
for the continuous excitement and buzz in
multiple market niches.
As a healthy lifestyle product that has always
been naturally wheat-, gluten- and
sugar-free, they can best be described as one
of the reviewers put it, “Kitchen Table Bakers
has created a masterpiece … It’s a bit of
decadence in an otherwise beige world.”
This past summer, in response to the increased
demand, KTB by necessity made the
decision to move production to a new
currently sold nationwide at Whole Foods
Market and select natural/specialty foods
retailers. Each entree is made from only the
finest all natural ingredients, including
pasture-raised lamb and Certified Humane
® chicken, which are never given any
antibiotics or hormones.
In addition to the all natural ingredients,
and the adherence to authentic ethnic culinary
techniques, all Saffron Road products
are Halal Certified by the Islamic Food
and Nutrition Council of America
(IFANCA). Halal is an ancient tradition
facility that could accommodate
both their current
and future needs. The new
facility provided customtailored
equipment to automate
most of their
production process.
Barry Novick, President of KTB, stated,
“Throughout the upgrade process, we have
refused to sacrifice our standards for expediency.
After all, it is our unique taste and quality
that our family of higher-end customers
has grown to expect and demand.” He continued,
“With our newest lower cost Aged
Parmesan Mini Crisps, the broader markets
have opened their shelves to us as well.”
Seth Novick, Vice President of Marketing
and Product Innovation for Kitchen Table
Bakers, stressed the point that “Now more
that has healthfully fed billions of people
over the last 1,400 years. Halal promotes
the sacred tradition of respect for the land,
fair treatment for farmers, humane treatment
of livestock and clean, healthy food
to eat. There are upwards of 6 million
American Muslims with more than $170
billion in purchasing power that are looking
for Halal products.
“We are so excited to be launching Saffron
Road at the Fancy Food Show. I’ve
been exhibiting at them since 1992, and I
always see a great group of progressive
buyers that understand leading edge concepts
like Halal,” said Saffron Road’s Executive
Vice President and current NASFT
Board Member Jack Acree. “It is exactly
this type of buyer that understands the
quality stores and all of their
customers will have the opportunity
to join our loyal consumer
base already enjoying
the ‘Only Cheese Crisps Made
Entirely of Cheese’ on the
market today.”
Kitchen Table Bakers has recently added
Food Lion, Blooms, Safeway and Le Gourmet
to their growing customer base along
with Wegman’s, The Fresh Market, Balducci’s,
most Whole Foods Markets, A
Southern Season and Canadian distributors
Dovre Import and Gourmet Trading.
Their flavors include Aged Parmesan,
Sesame, Italian Herb, Garlic, Everything,
Flax Seed, Jalapeno, Rosemary and the Aged
Parm Mini Crisps with additional flavors and
packaging in development.
incremental sales potential of a brand like
Saffron Road,” said Acree.
About Saffron Road
American Halal Co. markets All Natural
Halal Certified food under the Saffron
Road brand. Adnan Durrani leads the company
as Chief Halal Officer. Durrani is a
serial entrepreneur, having founded Vermont
Pure Spring Water and was the principal
financial partner for Stonyfield
Farms Yogurt. The rest of the company’s
management and Board represent a team
of proven entrepreneurs at building premium
food brands. Saffron Road’s mission
is to offer All Natural Halal Certified foods
which are also holistic, sustainably farmed
and antibiotic free. Saffron Road’s products
are sourced from livestock which are
fed only 100 percent vegetarian feed and
are humanely treated. The company seeks
to bring its mission to a higher awakening
with the local and global community, embodying
a socially conscious company
ethic as well as setting the standard for
premium quality Halal cuisine.
For more information about Saffron Road,
please visit www.saffronroadfood.com.
You can also join them on Facebook
at www.facebook.com/saffronfoadfood
and follow them on Twitter at www
.twitter.com/saffronroadfood.