Terrapin Ridge Farms - Oser Communications Group

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SHOW NEWS www.gourmetnews.com ■ JANUARY 2011 ■ GOURMET NEWS
Dave’s Gourmet (Con’t. from p. 1)
the National Fiery Foods Show. Since that
time we have made drink mixes, snack items,
dips, cooking sauces, pasta sauces, salsa,
salad dressings and other items. We have won
dozens of awards and sold millions of bottles
of sauce. Currently most of our sales are derived
from our award-winning pasta sauces
and our incendiary hot sauces.
GN: What would you say makes your
company special and relevant?
DH: We are really excited that we won the
sofi for Best Pasta Sauce in both 2009 and
2010. Within a year of launching our butternut
squash pasta sauce, it became our best
seller and our new Masala Marinara is already
creating impressive demand. Even
more exciting to us is that we have doubled
our R&D ability and have a number of great
items in the R&D pipeline. We really feel
like we bring a different perspective to
designing food products and that this helps
us make the world a little bit happier
through our sauces.
GN: What was the most significant event or
series of events affecting your company in
the past year?
DH: Our business has grown about 60 percent
this year and is projected to grow about
the same amount next year. Our Butternut
Squash Pasta Sauce and Masala Marinara
are pushing the boundaries of the pasta
sauce market. All this has helped us to work
with even more talented people and continue
to push our standards higher.
GN: Describe your current marketing strategy.
DH: Our strategy is to make products that
are innovative and delicious. We make items
that have a clear-cut point of difference and
create interest. This interest then allows us
to attract a significant amount of media
attention, which then helps to create
consumer demand. The PR and consumer
demand help create wholesale demand. Our
talented sales force converts that wholesale
demand to distribution and sales.
GN: Compare the position of your
products and their technology against the
current market.
DH: All you need to do is look at a store pasta
sauce shelf and see marinara, basil, arrabiata,
marinara, basil, caponata, vodka, vodka,
puttanesca, etc. You see the same six or seven
flavors over and over again, with some, but
not a huge range of quality difference. Now
think about Butternut Squash Pasta Sauce,
Wild Mushroom Sauce, Masala Marinara,
etc. The difference is clear. The task now is
to extend that difference with more new
flavors and potentially apply the same
methods to other undifferentiated categories.
GN: How do you see the next year in
terms of economy, sales, technology and
product evolution?
DH: The food industry is the most recession
resistant industry. Specialty food has done
well over the last couple of years. I see more
of the same. People need to eat and can afford
small indulgences. There are challenges
with how Americans eat and those who can
help solve those challenges have huge opportunities.
People want food that is fresher,
tastier, more interesting, healthier, more indulgent,
more sensitive to the environment
and a better value. There are many successful
combinations of these factors. Larger
companies give consumers what they ask
for in surveys, but don’t take risks and don’t
use imagination to make new creations that
consumers want, but weren’t able to imagine.
Smaller innovative specialty food companies
are in a fantastic position.
For more information, call 415-401-9100 or
e-mail info@davesgourmet.com.
Crystal Noodle (Con’t. from p. 1)
Noodle provides a nutritious and truly
authentic Asian meal within minutes.
Crystal Noodle’s namesake stems from
the dried (not fried!) mung bean noodle,
which acts as the foundation for their soups.
Because it is not fried, the soup remains low
in calories while still providing a filling dose
of authentic Asian taste. Added to the
noodles are freeze-dried toppings of the
highest quality. Consumers are often surprised
by the abundant quantities and freshness
of the gourmet mushrooms, silken tofu,
bok choy, cabbage, carrots and green onion.
Each of the four varieties (6 Kinds of Mushrooms,
Spicy Tofu, Vegetables, Spicy
Sesame) come alive with uniquely authentic
flavors that are sure to satisfy.
This year, Crystal Noodle has taken their
creativity to an entirely new level. Not only
are they now offering MSG-free items, but
they have developed two exciting new flavors
to draw further appeal from their customers.
First off is Savory Shoyu, a truly
authentic soy sauce-based broth inspired by
the soul-warming aesthetic of Japanese
ramen. Added to this soup’s robust flavor are
bountiful amounts of green onion, corn and
carrots. Second up is Hot and Sour, a tangy
broth steeped in tradition that is sure to excite
the taste buds. Even more exciting are the
unique textures created by the soft tofu,
mushrooms and carrots. Mmm mmm good!
Crystal Noodle truly strives to be the innovator
of bringing quality Asian soups to
the mainstream market, and with their constant
innovation they are proving themselves
to do just that. Crystal Noodle is located in
booth 241. Please stop by and warm up.
Twinings of London (Con’t. from p. 1)
Twinings’ teas are drunk all over the world.
True to Thomas Twining’s exacting standards,
the company only blends the finest
tea from the finest tea gardens. Their expert
blenders—more of them than any other
company—taste more than 3,000 cups of tea
every week. So you can be sure the next cup
you taste will be every bit as good as the one
yesterday or the day before.
Blending the Perfect Tea.
Did you know that Twinings’ expert
blenders train for five years, then travel the
world to select teas from thousands of tea
estates to find the perfect leaves that go into
each of their signature blends? Since no two
tea harvests are ever the same—even those
from the same garden—the art of blending is
extremely complex and a critical first step
in preparing you the perfect cup of tea.
Twinings is also one of the few tea makers
to blend their own herb and fruit ingredients.
By controlling what goes into their teas, they
ensure the recipes are unique.
Tea Tasting.
Creating the perfect balance of flavor, taste
and aroma is a complex dance of art, science
and experience. Twinings’ master tasters
train for years, exercising their taste buds in
the name of teatime perfection.
Master tasters examine the tea leaves, assess
the brew’s color and clarity, then taste
each sample using special spoons to draw
liquid against the back of the palate where
the sense of taste and smell meet. This
is where years of experience pay off, as
Twinings’ tasters can identify the location,
elevation and growth characteristics of each
sample, which helps detect the slightest
variation on their exacting standards.
There’s A Blend For You.
Twinings offers a full range of more than 50
varieties. Available in delicious flavored and
traditional blacks, spicy chais, refreshing
greens and flavorful herbals. Twinings. You
deserve a better cup of tea.
To discover a blend that’s right for you or
for more information about their products,
please be sure to visit booth 762.
Waggoner Chocolates (Con’t. from p. 1)
the family business in 1988 and, while
learning the business from the bottom up
again, attended confectionery schooling in
the United States and Europe. The family
business was sold in 2003. Over the last 23
years, Waggoner has designed and developed
numerous confectionery products and
projects with small, medium and large companies
around the world.
Waggoner Chocolates supplies more than
100 flavors of bulk and wrapped chocolates,
seasonal and non-seasonal chocolates, corporate
gifts, the i-can Series, buckeyes,
pecan, peanut and cashew caramel dainties,
chocolate caramel popcorn, sugar-free
chocolates, wine tasting chocolate kits, truffles
and more. Visit them and experience the
newest 2011 product additions.
Need more? Waggoner Chocolates can
also help create your special gift of chocolate
from the ground up with in-house formulations,
CAD design and complete art
fulfillment … and ship it around the world.
Chocolate made with the freshest, finest
ingredients. A timeless devotion to the
world’s most distinguished chocolate connoisseur.
Become that destination for quality
with the fusion of Waggoner Chocolates’
unique confectionery aspirations, industry
knowledge and worldwide friendships. Experience
Waggoner Chocolates and you’ll
understand why quality, consistency, freshness,
creativity and friendship inevitably develop
the passion for successful business
models. Waggoner Chocolates professional
confectionery team is available to help you
grow your business. Create that destination
for quality chocolates and confections your
customers will cherish and enjoy. Confectionery
Excellence—Waggoner Chocolates.
For more information, contact Cedric
“Joel” Waggoner, President at 1281 S. Main
St., North Canton, Ohio 44720, call 888-591-
9842 or 330-433-1834, e-mail info@wagoner
chocolates.com or jwaggoner@waggoner
chocolates.com or stop by booth 1156.
PARTNERS (Con’t. from p. 1)
and we reminisce about time spent together
with loved ones. There isn’t anything
much cozier than a warm oven and
family gathered around.
Introducing the latest specialty from
PARTNERS, a tasteful choice co., which
for 18 years has offered gourmet crackers,
cookies and granola from handcrafted
original recipes. Mia Dolci Gourmet
Cookie Crisps are new tasty treats that
transport one to the warmth of an Italian
family kitchen.
Made with fresh, natural, wholesome
ingredients that are blended with love and
baked to simple crisp perfection, these
sweet sensations are sure to please. It’s a
family endeavor from start to finish―and
although the family home may be a long
way from the hills of Tuscany, you’ll still
find the same heart, soul and great taste.
Sweet, but not too sweet, the mouthwatering
flavors: Chocolate Vanilla Swirl,
Toasted Hazelnut, Lively Lemon, and
Cinnamon Crisp are sure to tantalize
taste buds. The perfect accompaniment
with coffee, tea, your favorite sorbet and
ice cream, Mia Dolci provides those
delicious moments known as il dolce
far niente―the sweetness of doing
nothing. They make a wonderful treat to
share, especially on chilly winter nights
with someone you love. Create a memorable
moment of your very own with
Mia Dolci.
Beautiful photography gives the package
an appealing appearance. As with all
of PARTNERS’ products, they are dairy
kosher, and contain no hydrogenated oils
or preservatives. These gourmet cookie
crisps certainly live up to PARTNERS’
reputation of producing superb quality
products. Stop by booth 3723 during the
Winter Fancy Food Show.
Braswell (Con’t. from p. 4)
delicious preserves, jams, fruit butters and
honey. They come in 15- and 13-ounce highball
and old-fashioned glasses, as well as
smaller tumblers for the empty-nesters. Popular
flavors include Peach Apricot with
Sauterne Preserves, Blueberry Preserves and
Fig Preserves.
For more information about Braswell’s
products, visit them at www.braswells.com
in person at the San Francisco Fancy
Food Show, booth number 1260 or
at AmericasMart Atlanta, Building 2,
Floor 2, booth 328.