Terrapin Ridge Farms - Oser Communications Group

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SHOW NEWS www.gourmetnews.com ■ JANUARY 2011 ■ GOURMET NEWS
Global Sales & Marketing
Focuses On Expansion
Hassan Alireza discusses Global Sales &
Marketing’s expansion plans and the
company’s strengths.
GN: Tell us a little about yourself and how
Global Sales & Marketing plans on expanding
beyond this point.
HA: After almost 14 years with Gourmet
Specialties [now Market Centre] as the General
Sales Manager, I decided to start my
own brokerage company. I began with a few
wonderful product lines, which I am happy
to say that most are still with us today. Later,
due to family business, I decided to sell the
company to my former colleagues.
About two years ago, I returned to the specialty
foods industry as the V.P. of International
Delicacies. Recently, I rejoined Global
Sales & Marketing as a partner, and I am
very much enjoying being back in the
brokerage business.
Our No. 1 goal for growth is expanding
the distribution and activities on our
existing product lines. This is a priority
for our company and for our brands.
Secondly, we are poised to acquire smaller
but dynamic brokerage companies with
great potential that will complement our
existing product lines. We will combine
forces with theirs for the common goal of
serving our vendors and retailers better
than ever before.
GN: What are your company’s strengths?
HA: I truly believe that it is all about the
people and the products that we represent.
Our people, like Rob Giusti with 31 years
of retail, distributor and brokerage experience,
are dedicated to serving our vendors,
distributors and retailers. Nancy
Pahlman with 19 years of retail, administrative
and accounting experience is a
huge part of our success story and an
invaluable part of our team. Colleen
O’Donnell, one of our newest additions to
the team, with her extensive culinary and
sales/technology support capabilities has
brought new, innovative ideas to help sell
more products and programs than ever before.
Also, in charge of our retail coverage,
Chris Chavez and Irv Witham has
been a huge asset to our company. Of
course, it helps that we represent some of
the finest products in our industry.
I am proud of our team and the products
which we represent, and we strive to provide
excellent service to all of our vendors, distributors
and retailers.
Learn more at www.globalsalesmktg.com or
call 877-331-3877.
Purely American: Beans Are Back!
Ever since they began scooping beans in
1988, Purely American has been creating an
increasing variety of ways for their expanding
customer base to enjoy dried beans. Now
based in Athens, Ohio, their 2007 move to
the Buckeye state allowed them to greatly
expand their lines, introducing bean-based
brands No.’s three, four and five over the last
What Can You Expect At
Natural Products Expo West?
New Exhibitors, Great Entertainment,
Technological Advancements And An
Overall Greener Show
Natural Products Expo West is the premier
trade show for the natural, organic and
healthy products industry, identifying the
bestsellers of today and the trends of tomorrow.
The event will take place March
10-13 at the Anaheim Convention Center
in Anaheim, Calif. What can you expect to
see this year?
New Exhibitors and Products
New products are the lifeline of any
retailer, and this year Expo West will
feature more than 3,000 booths bringing in
the newest and most innovative items to
help your business grow. Catch a preview
two years.
• Purely American—more than 80 storytelling
mixes, since 1988. Each mix actually
has a story.
• Slow Cooker Gourmet—salt-free dinner
kits that are kosher-certified and gluten-free
(9 of 10).
• Urban Pantry Essentials—100 percent
of what companies you can expect to see
by visiting www.expowest.com.
Education
Expect a mix of favorite presenters and
fresh voices. This year, Bridget Brennan,
best-selling author of Why She Buys
(Crown, 2009), will grace the Expo
stage. Her keynote address will highlight
the influence women have in the
marketing and formulation of more than
80 percent of today’s consumer
products, including natural, organic and
healthy lifestyle items. Other featured
speakers include Temra Costa, author of
Farmer Jane (Gibbs, 2010), at the
Women In Naturals networking event,
Alex Bogusky, an ad guru formerly
with Crispin Porter + Bogusky, and Lynne
organic pantry blends in reusable pantry
jars. NEW!
• Farmstand Soup Co.—organic-based
(80%), salt-free, kosher-certified and glutenfree
dinner kits with cooking options. NEW!
• Pioneer Harvest—salt-free, gluten-free,
kosher-certified bean soup mixes for high
volume retailers whose consumers are
value/cost-conscious. NEW!
They believe a real renaissance in dried
bean consumption is happening and will
Twist, author of The Soul of Money
(Norton, 2006).
Entertainment
Expo West has played host to some pretty
amazing bands over the years but in 2011
Friday night’s Live Music Party sponsored
by Tetra Pak, will feature a band that has
a little something for everyone. This year
The Motet will be playing an all covers
show featuring hits from artists such as
Prince, Sly and the Family Stone, Earth
Wind and Fire, Madonna, Talking Heads
and Jamiroquai.
Technology
You’ll see that some serious improvements
have been made to the Show Directory
sponsored by Silk and Horizon
Organic (www.expowest.com/directory).
You can create an Expo Plan of exhibitors
and education you want to see, and new
for this year, Expo West has added a
matchmaking tool to better connect
continue to introduce additional concepts
and services during the next 3-5 years. Stay
tuned! Additional services include private labeling,
high-volume contract packing, licensing,
farm market branding, and creative
product design.
For information on all that they offer,
please contact Ray Leard at 740-592-3800 or
by e-mail at rayleard@purelyamerican.com.
Please visit their booth 1550 at the Winter
Fancy Food Show.
buyers with the people producing the
products their customers will love. Send
out e-mails, set up appointments and manage
your busy schedule at Expo West.
New Green Initiatives
I’m sure that you’ll love riding around
Anaheim on a fleet of bio-diesel busses
(new to Expo West in 2011), using their
Show Directory Map sponsored by Silk
and Horizon Organic, which saves 487
full-grown trees and picking up your
badge on-site which prevents an estimated
4 metric tons of CO 2 from being released
into the Earth’s atmosphere.
Register today at www.expowest.com.
Registration is FREE for qualified retail
buyers, brokers and distributors until Feb.
4. Join them at an event … where doing
business just comes naturally. If you have
any questions regarding Natural Products
Expo West, call 866-458-4935 (toll free)
or 303-390-1776 (international) or visit
www.expowest.com.
Ambriola Opens New Facility
The Ambrola Company, Inc has
completed their move from Jersey
City, N.J., where they were located
for the last 30 years, to West
Caldwell, N.J. The move enabled
Ambriola to construct a new and
larger state-of-the-art, grating,
cutting and packaging operation
as well as adding additional refrigerated storage
space. The Ambriola Company was established
in 1921 and has been importing
Italian Specialty Cheese for 90 years.
John Ambriola founded the company in
Youngstown, Ohio, in 1921. Today, Mary
Anna Ajemian, the granddaughter of John
Ambriola, presides over a growing company
whose imported Italian cheeses are distributed
throughout the 50 states.
Ambriola is the sole importer
of both the Locatelli and Auricchio
branded cheeses in the
United States. Ambriola markets
the Locatelli branded
Pecorino Romano, ricotta salata
and Saracino table cheese as
well as the legendary Auricchio
branded provolone, Parmigiano Reggiano
and Grana Padano cheeses across the United
States. Ambriola also markets its own brand
of top quality Pecorino Romano, Parmigiano
Reggiano and Grana Padano. Luppi Brand
Prosciutto di Parma along with Colombo
brand Gorgonzola and Fontal is also imported
and distributed by Ambriola. Stop by
booth 2412 during the Winter Fancy Food
Show to meet The Ambriola Company.
Celebrate Spring With Penelope & Peter
Rabbit Praline Pops From Sweet Shop USA
Spring into the season with all of Sweet Shop
USA’s yummy treats! No matter what time
of the year it is, Sweet Shop is sure to have
the perfect seasonal item for everyone.
Their skilled artisans customize special
handmade truffles, chocolate-covered
Oreos, and praline pops to fit any season.
This special personal touch makes a oneof-a-kind
design that everyone will be sure
to enjoy. This spring Sweet Shop USA is
doing Penelope and Peter Rabbit praline
pops, which are actually a rich chewy
caramel made with fresh whipping cream
and pecan pieces. They then add brown
sugar that caramelizes and gives the praline
its unique flavor. Next, each bunny is
hand-crafted onto the pop, giving each one
their very own personality. They aren’t just
cute—they are absolutely delicious! Sweet
Shop USA also has their decadently decorated
chocolate-covered Oreos that are sure
to make any mouth water, and each handmade
truffle is decorated with care by hand
to give it that little something extra. These
one-of-a-kind masterpieces make the perfect
little treats that are just oh so sweet.
They are always top sellers and practically
fly off of the shelves each season. So go
and indulge in all the yummy things Sweet
Shop USA has to offer. Visit them online at
www.sweetshopusa.com and stop by booth
4205 during the show!