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ACICR 2007 -2008 Annual Report - Alberta Centre for Injury Control ...

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GOAL 5<br />

Core Goals<br />

Increase the profile of the injury<br />

issue, causes and solutions<br />

through focused advocacy<br />

ef<strong>for</strong>ts.<br />

In order to advance the injury issue as a major<br />

public health issue in <strong>Alberta</strong> concerted ef<strong>for</strong>ts<br />

will have to be taken. <strong>ACICR</strong> will build<br />

public awareness and political will to address<br />

the injury issue through awareness raising<br />

activities such as media campaigns and<br />

targeted promotions to influence the<br />

development and implementation of healthy<br />

public policy at all levels from local to<br />

international.<br />

Key Strategies<br />

1. Improve <strong>Alberta</strong>ns' knowledge about the<br />

injury issue through effective<br />

communication and marketing of the<br />

injury issue.<br />

2. Support provincial and national public<br />

policy advocacy ef<strong>for</strong>ts related to the<br />

injury issue.<br />

3. In<strong>for</strong>m public policy makers about the<br />

causes and solutions to the injury issue.<br />

Key Per<strong>for</strong>mance Measures<br />

• Six concentrated advocacy ef<strong>for</strong>ts<br />

were undertaken or supported.<br />

• Developed 3 new position<br />

statements which called <strong>for</strong> legislative<br />

change in the areas of ATVs, baby bath<br />

seats or bath rings and graduated drivers<br />

licensing.<br />

• Researched and wrote a brief<br />

recommending legislation under the<br />

Hazardous Products Act to establish a<br />

prohibition on the advertisement, sale and<br />

importation of bath seats and bath rings<br />

that do no meet the requirements of a<br />

referenced technical standard. The<br />

brief also calls <strong>for</strong> support <strong>for</strong><br />

caregivers in providing adequate<br />

supervision of infants in baths through a<br />

multi-faceted approach.<br />

• Enhanced and disseminated materials<br />

calling <strong>for</strong> improvements to <strong>Alberta</strong>'s<br />

GDL system.<br />

• Broadened our position statement<br />

regarding legislative improvements to<br />

protect ATV users.<br />

‹<br />

20<br />

<strong>ACICR</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2007</strong> / <strong>2008</strong>

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