Uncertainty in Forecasting
Uncertainty in Forecasting
Uncertainty in Forecasting
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Value of Understand<strong>in</strong>g<br />
Forecast <strong>Uncerta<strong>in</strong>ty</strong><br />
• Forecast<strong>in</strong>g is an uncerta<strong>in</strong> bus<strong>in</strong>ess<br />
• Presence of uncerta<strong>in</strong>ty is <strong>in</strong>herent <strong>in</strong><br />
management or policy decisions<br />
• Make forecasts more valuable to planners,<br />
policy makers, and the public<br />
• Better decisions regard<strong>in</strong>g potential costs and<br />
benefits that rely on forecasts<br />
• Improve forecast<strong>in</strong>g methods and processes<br />
COG/MPO Model<strong>in</strong>g Conference, July 17, 2009, San Diego, CA<br />
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