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Fundamentals of Private Equity and Venture Capital - PEI Media

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Contents<br />

About the author<br />

iv<br />

Getting the most out <strong>of</strong> this module 5<br />

Terminology 5<br />

Fundraising – making the case 5<br />

The GP 6<br />

Investment strategy <strong>and</strong> fund categories 6<br />

Refining the proposal 7<br />

Size <strong>and</strong> type <strong>of</strong> investment 7<br />

Geography 7<br />

Sector focus 7<br />

The management team 7<br />

Investment track record 8<br />

Dealflow generation strategy 8<br />

Use <strong>of</strong> debt/financial structuring 8<br />

Syndication 8<br />

Due diligence processes 9<br />

Added value/aftercare 9<br />

Achieving exits 9<br />

The “perfect” fund proposition 9<br />

The fundraising process 9<br />

Identifying potential investors 9<br />

Pre-marketing 10<br />

Consistency 10<br />

The <strong>of</strong>fering memor<strong>and</strong>um (or private placement memor<strong>and</strong>um) 10<br />

Preparation <strong>of</strong> the investment pitch 11<br />

Preparation <strong>of</strong> supporting information 11<br />

Placement agents 11<br />

Due diligence 12<br />

Track record 12<br />

The management team 13<br />

Terms <strong>and</strong> conditions 14<br />

Key commercial issues 14<br />

<strong>Private</strong> equity fund structuring 17<br />

by Nick Benson, <strong>Private</strong> Funds Group, Clifford Chance, February 2007<br />

Introduction 17<br />

Basic structuring considerations 17<br />

Specific investor requirements 18<br />

Multiple vehicle structures 19<br />

Types <strong>of</strong> fund vehicle 19<br />

Limited partnerships 20<br />

Conclusion 21<br />

COPYING WITHOUT PERMISSION IS UNLAWFUL<br />

THE FUNDAMENTALS OF PRIVATE EQUITY iii

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