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Fundamentals of Private Equity and Venture Capital - PEI Media

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GETTING THE MOST OUT OF THIS MODULE<br />

Welcome to Module 4 in the <strong>Fundamentals</strong> <strong>of</strong> private equity series. This module<br />

focuses on venture <strong>and</strong> early stage investing. It is designed to work both as a<br />

st<strong>and</strong> alone section <strong>and</strong> as part <strong>of</strong> the whole series. It necessarily draws upon topics<br />

reviewed in earlier modules, <strong>and</strong> seeks to avoid repetition <strong>of</strong> their content.<br />

However, for the benefit <strong>of</strong> the st<strong>and</strong> alone reader, a comprehensive glossary has<br />

been incorporated, which explains the background <strong>and</strong> use <strong>of</strong> private equity terminology.<br />

All terms which may require explanation or expansion are printed in<br />

bold, to indicate that there is a glossary entry for them.<br />

Introduction<br />

We define early stage investing as the provision<br />

<strong>of</strong> equity capital to companies that have not<br />

yet achieved stable, pr<strong>of</strong>itable trading. Exhibit 1<br />

quickly recaps (from Module 1) the definitions <strong>of</strong><br />

specific types <strong>of</strong> investment within this<br />

broad category.<br />

The factor which unites all investments <strong>of</strong> this<br />

type is the significantly higher level <strong>of</strong> risk<br />

attached to unproven companies, markets, products,<br />

technologies <strong>and</strong> management teams.<br />

Uncertainty about future outcomes is endemic in<br />

all forms <strong>of</strong> investment, but applies to nascent or<br />

very young companies not only in every possible<br />

Exhibit 1: Classifications <strong>of</strong> investment types<br />

Investment<br />

type<br />

Purpose <strong>of</strong><br />

funding<br />

Investee company<br />

Characteristics<br />

Key<br />

objectives<br />

Typical exit<br />

horizon<br />

Seed corn<br />

To develop, refine <strong>and</strong><br />

market test intellectual<br />

property, prototypes<br />

or concepts<br />

Non trading, usually no firm<br />

business plan or commitment<br />

to a specific route to<br />

commercial exploitation at<br />

this stage<br />

To test <strong>and</strong> verify the<br />

practical <strong>and</strong> commercial<br />

viability <strong>of</strong> the product<br />

or concept<br />

To establish routes to<br />

market <strong>and</strong> a viable<br />

business model<br />

To build a commercial<br />

management team<br />

5 years<br />

or more<br />

Spin-out<br />

To establish a business<br />

based on the transfer <strong>of</strong><br />

intellectual property<br />

from a corporate or<br />

academic research<br />

environment<br />

Similar to seed corn,<br />

although conceptual or<br />

intellectual property<br />

development may be<br />

more advanced<br />

As with seed corn.<br />

Replacing academic or<br />

scientific priorities with<br />

commercially driven<br />

management objectives is<br />

<strong>of</strong>ten the major objective<br />

with spin-outs<br />

5 years<br />

or more<br />

start-up<br />

To establish a viable<br />

trading concern with<br />

customers, revenues<br />

<strong>and</strong> a clear route<br />

to pr<strong>of</strong>it<br />

A commercially focused,<br />

backable <strong>and</strong> (mostly)<br />

complete management team<br />

will be in place<br />

To establish a sustainable<br />

market presence<br />

To make clear progress<br />

towards pr<strong>of</strong>itability<br />

To prove the<br />

management team<br />

Up to<br />

5 years<br />

Early stage<br />

To accelerate the<br />

progress <strong>of</strong> a<br />

young company<br />

Typically will not yet be<br />

pr<strong>of</strong>itable, but will be able<br />

to demonstrate the viability<br />

<strong>of</strong> its product or service<br />

<strong>and</strong> markets<br />

Management team will<br />

have, to some extent,<br />

demonstrated their<br />

competence <strong>and</strong><br />

effectiveness<br />

To achieve pr<strong>of</strong>itable<br />

trading <strong>and</strong> a solid<br />

platform for growth<br />

3–5 years<br />

COPYING WITHOUT PERMISSION IS UNLAWFUL<br />

THE FUNDAMENTALS OF PRIVATE EQUITY 5

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