PROSPECTUS - The Pew Charitable Trusts
PROSPECTUS - The Pew Charitable Trusts
PROSPECTUS - The Pew Charitable Trusts
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<strong>Pew</strong> Prospectus 2009<br />
Informing THE PUBLIC<br />
Information Initiatives<br />
17<br />
A landmark <strong>Pew</strong> Forum survey measures<br />
religious beliefs and practices in the U.S.<br />
<strong>The</strong> <strong>Pew</strong> Research Center’s Project for Excellence in Journalism assesses<br />
the day-to-day performance—and the future—of the press.<br />
<strong>The</strong> center’s Social and Demographic<br />
Trends unit tackled a similarly huge<br />
topic in seeking to produce a definitive<br />
portrait of the American middle<br />
class. Released months in advance of<br />
the crisis in the financial markets, it<br />
reported that nearly 8 in 10 respondents<br />
said it was now more difficult<br />
than five years ago for people in<br />
the middle class to maintain their<br />
standard of living. Nonetheless,<br />
the American middle class—more<br />
than half the public put itself in that<br />
category—expressed optimism<br />
for the future.<br />
<strong>The</strong> <strong>Pew</strong> Research Center’s Internet<br />
& American Life Project produced<br />
a definitive study of a very different<br />
nature—the first national survey on<br />
teenagers and video gaming. It found<br />
that virtually all American teens play<br />
computer, console or cell-phone<br />
games, but that, contrary to the<br />
stereotype of the lone, alienated<br />
gamer, there was a significant amount<br />
of social interaction and potential for<br />
civic engagement.<br />
Much of the research center’s work<br />
in the past year focused, not surprisingly,<br />
on the election campaign. <strong>The</strong><br />
<strong>Pew</strong> Hispanic Center tracked the attitudes<br />
of Latinos, the fastest-growing<br />
group of voters. <strong>The</strong> <strong>Pew</strong> Research<br />
Center for the People and the Press<br />
went beyond the horse race to identify<br />
key trends in the electorate, such<br />
as a generational shift in party affiliation<br />
that favored the Democrats. <strong>The</strong><br />
<strong>Pew</strong> Global Attitudes Project confirmed<br />
that Barack Obama was wildly<br />
popular in Europe even before he<br />
secured the Democratic nomination.<br />
An important addition to our portfolio<br />
this past year was the groundbreaking<br />
media content analysis of<br />
the <strong>Pew</strong> Research Center’s Project for<br />
Excellence in Journalism. <strong>The</strong> project<br />
monitored the work of a representative<br />
sample of 48 news outlets,<br />
producing weekly reports on how<br />
the election was being covered. In<br />
doing so, it provided hard numbers<br />
to inform the raging debate over the<br />
fairness of the media’s handling of<br />
the candidates.<br />
In today’s turbulent economic and<br />
political climate, the one certainty<br />
is that the nation will grapple with<br />
innumerable challenges in the year<br />
ahead. Through its surveys and<br />
in-depth reports, the <strong>Pew</strong> Research<br />
Center will continue to give policy<br />
makers and the public a “plumb line”<br />
of objective information on a broad<br />
array of issues—and thus help ensure<br />
a robust democracy.<br />
Donald Kimelman<br />
Managing Director<br />
Information Initiatives and<br />
the Philadelphia Program