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JUNE 2001 - UCLA School of Public Health

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Pillars <strong>of</strong> the<br />

Community<br />

FOUR YEARS AGO,<br />

ROBERT AND<br />

MARION WILSON<br />

(ABOVE) MADE A<br />

GENEROUS DONATION<br />

TO SUPPORT<br />

STUDENTS IN<br />

COMMUNITY-BASED<br />

HEALTH IMPROVE-<br />

MENT EFFORTS.<br />

THE IMPACT OF<br />

THEIR GIFT CAN<br />

BE SEEN IN<br />

NEIGHBORHOODS<br />

ACROSS THE<br />

REGION.<br />

While a student at the <strong>UCLA</strong> <strong>School</strong><br />

<strong>of</strong> <strong>Public</strong> <strong>Health</strong>, Rachel Gonzales gave something back to the community in<br />

which she was raised. Gonzales and fellow M.P.H. student Mehrnaz Davoudi,<br />

working with the El Monte Union <strong>School</strong> District in Los Angeles’ San Gabriel<br />

Valley, implemented a school-based anti-tobacco program. Project E.M.P.A.C.T.<br />

(Empowerment and Media Prevention Advocacy for Controlling Tobacco) included<br />

an eight-week media literacy program for 10th graders, designed to increase<br />

awareness and knowledge <strong>of</strong> the influence <strong>of</strong> advertising and other media on<br />

tobacco use.<br />

“By instilling in the students critical thinking skills and the ability to decipher<br />

hidden messages in tobacco-company advertisements that targeted them, we hoped<br />

to change attitudes and decrease their<br />

tobacco use,” Gonzales explains.<br />

While Gonzales and Davoudi are<br />

still analyzing their results, the anecdotal<br />

evidence indicates that the program<br />

made a strong impact. “The<br />

change in the students from the beginning<br />

<strong>of</strong> the program to the end was<br />

very exciting,” Gonzales says. “They<br />

started out very reserved, because<br />

they’re used to the traditional format<br />

<strong>of</strong> listening to the teachers. By the end,<br />

they were much more actively<br />

involved, and were very anti-tobacco.<br />

They became advocates themselves.”<br />

Project E.M.P.A.C.T. is one <strong>of</strong><br />

nearly four dozen <strong>UCLA</strong> <strong>School</strong> <strong>of</strong> <strong>Public</strong> <strong>Health</strong> student-initiated projects to<br />

make an impact on poor and underserved populations in Southern California<br />

communities since 1998. In 1997, <strong>UCLA</strong> alumni Robert and Marion Wilson<br />

made a generous gift to the <strong>School</strong> to provide internship stipends for students<br />

working in community-based health improvement efforts, particularly among<br />

the region’s poor and underserved. The gift enabled the <strong>School</strong> to establish the<br />

Community <strong>Health</strong> Promotion Program, which has supported 46 innovative<br />

public health projects, planned and implemented by the <strong>School</strong>’s students in<br />

conjunction with local community agencies (see the list on the next page).<br />

“Projects were extremely varied in topic and scope, but they shared the<br />

common goal <strong>of</strong> providing assistance to populations in need,” says Kirstin<br />

Chickering <strong>of</strong> the <strong>School</strong>’s Office <strong>of</strong> <strong>Public</strong> <strong>Health</strong> Practice, who administered<br />

the program. “The addition <strong>of</strong> this innovative program has enabled <strong>UCLA</strong>’s<br />

<strong>Public</strong> <strong>Health</strong> Practice Program to become a national model for public health<br />

schools throughout the country.”<br />

The underserved individuals and organizations targeted by the projects<br />

weren’t the only ones to benefit. Participating students spoke <strong>of</strong> the richness <strong>of</strong><br />

In Project E.M.P.A.C.T., initiated<br />

by two <strong>UCLA</strong> <strong>School</strong> <strong>of</strong><br />

<strong>Public</strong> <strong>Health</strong> students, high<br />

school students find tobacco<br />

ads in their libraries, then conduct<br />

“ad-busting” sessions in<br />

which they discuss the facts<br />

not mentioned in the ads.<br />

19<br />

feature <strong>UCLA</strong>PUBLIC HEALTH

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