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What is Business Intelligence? - Pikom

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Leaders and Challengers – The BI Market<br />

<strong>Business</strong> <strong>Intelligence</strong> CPM Data Warehouse Database Mgt. Systems<br />

The Magic Quadrant <strong>is</strong> copyrighted 2011 by Gartner, Inc. The Magic Quadrant <strong>is</strong> a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's<br />

analys<strong>is</strong> of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic<br />

Quadrant, and does not adv<strong>is</strong>e technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant <strong>is</strong> intended solely as a research tool, and <strong>is</strong> not<br />

meant to be a specific guide to action. Gartner d<strong>is</strong>claims all warranties, express or implied, with respect to th<strong>is</strong> research, including any warranties of merchantability or fitness for a<br />

particular purpose.<br />

© 2012 KPMG <strong>Business</strong> Adv<strong>is</strong>ory Sdn. Bhd., a company incorporated under the Malaysian Companies Act 1965 and a member firm of the KPMG network of independent member firms affiliated with KPMG<br />

International Cooperative (“KPMG International”), a Sw<strong>is</strong>s entity. All rights reserved. Printed in Malaysia.<br />

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