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What is Business Intelligence? - Pikom

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Our Thought Leadership<br />

KPMG frequently shares our Thought Leadership – white papers, surveys, articles – with clients and the marketplace.<br />

The examples shown here are some of the pieces that are relevant to the client’s work.<br />

Does your business intelligence tell<br />

you the whole story?<br />

Being the best: Thriving not<br />

just surviving.<br />

The Way Forward.<br />

Three D’s for Improving Your<br />

Forecasting Process.<br />

Th<strong>is</strong> <strong>is</strong> a comprehensive explanation of why<br />

some business intelligence projects are<br />

successful and why many fail. KPMG<br />

comm<strong>is</strong>sioned Cambridge University to perform<br />

one of the most extensive research projects on<br />

business intelligence. Th<strong>is</strong> KPMG point of view<br />

<strong>is</strong> a d<strong>is</strong>tillation of KPMG thought leadership,<br />

Cambridge research, and client experiences in<br />

the business intelligence<br />

area.<br />

KPMG wrote th<strong>is</strong> building upon research<br />

conducted in 2006, when the firm and<br />

the Econom<strong>is</strong>t <strong>Intelligence</strong> Unit found<br />

that finance functions worldwide were<br />

making an important and challenging<br />

transition: from accountants with a focus<br />

on h<strong>is</strong>torical reporting to business<br />

partners who clarify the overall strategy<br />

and help drive value.<br />

KPMG conducted a share forum with a group<br />

of executives from major companies to<br />

d<strong>is</strong>cuss Financial Planning, Budgeting, and<br />

Forecasting challenges and opportunities in<br />

the current economic environment.<br />

Th<strong>is</strong> white paper builds on KPMG’s<br />

Forecasting with Confidence survey<br />

results and addresses why companies<br />

aren’t more successful in their forecasting<br />

efforts. It introduces the “Three D’s” of<br />

reliable forecasting – dec<strong>is</strong>ions, data, and<br />

d<strong>is</strong>cipline – and d<strong>is</strong>cusses what <strong>is</strong><br />

required for each of these to achieve<br />

reliable financial data.<br />

© 2012 KPMG <strong>Business</strong> Adv<strong>is</strong>ory Sdn. Bhd., a company incorporated under the Malaysian Companies Act 1965 and a member firm of the KPMG network of independent member firms affiliated with KPMG<br />

International Cooperative (“KPMG International”), a Sw<strong>is</strong>s entity. All rights reserved. Printed in Malaysia.<br />

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