We're making the World a Healthier Place Because of People Like You

Planned Parenthood
of Southwest and Central Florida
Fiscal Year 2010 Annual Report
We’re making the World a Healthier
Place Because of People Like You ...
SM
WE’RE HERE.

Our Mission Statement
The mission of Planned Parenthood of Southwest and Central Florida, Inc. is to ensure
the right of all individuals to manage their sexual and reproductive health by providing
direct services, education and advocacy.
Planned Parenthood of Southwest and Central Florida seeks a world in which all
women and men have equal rights, dignity and privacy; where sexuality is expressed
with honesty, equality and responsibility. We believe in the fundamental right of each
individual to manage her or his fertility, regardless of income, marital status, race,
religion, ethnicity, sexual orientation, age, national origin, or residence.
We believe that every child should be a wanted and cared for child and that the
decision to bear children is private and voluntary.
Board of Directors 2010-2011
Karin Grablin, CPA, CFP, Chair
Carolyn Johnson, Vice Chair
Renee Richardson Kling, Vice Chair
Washington Hill, MD, FACOG, Secretary
Susan B. Grundy, CPA, Treasurer
Gerri Aaron
Carol Buchanan
Judy Cahn
Judy Goldenberg
John D. Harries, MD
Gary Hickerson, MBA
Laura S. Keisacker
Judy Morris-Hardy
Nancy Natilson
Mimi B. Osiason
Sue Revell
H. Sara Golding Scher
Clare Segall
Charurut Somboonwit, MD
Krista Toomre, MD
Kyla Weiner
Marielle Westerman, JD/MBA
Sally Yanowitz
Barbara A. Zdravecky, President/CEO
Jan L. Chester, Vice President/COO
Sujatha Prabhakaran, MD, MPH, FACOG,
Medical Director
Michael E. Siegel, Legal Counsel
The Planned
Parenthood
Promise
Creating hope for humanity
and the freedom to dream,
make choices, and live in
peace with our planet.
“We’re here because we know
that healthy individuals make
healthy communities. We’re here
because everyone deserves
compassion and respect. We’re
here because we don’t believe
that only people with health
insurance or cash get to be
healthy. We’re here for every
person, every family, and every
community.”
– Your Planned Parenthood of
Southwest and Central Florida
staff (pictured opposite page)

Dear Planned Parenthood Family,
Planned Parenthood of Southwest and Central Florida is
celebrating 45 years of service to our 15-county organizational
area. The Board of Directors and staff are proud of the
expansion of services that chronicles a record-setting 76,000
patient visits, an increase in budget size to over $8.5 million,
and the development of a medical team of physicians, nurses
and clinic personnel who have expanded access for men
and women, initiated a medical research program and are
training future medical providers from local medical schools
and nursing programs.
Despite the onerous political atmosphere in our state capital,
our dedicated team is determined to keep our doors open to
the women and families in our communities and to provide
needed outreach education programs to our youth.
We count on you to stand with us and continue to offer support
that will subsidize health care services for our low-income
patients who are uninsured or underinsured.
We offer you 45 years of gratitude for your deep commitment
to and financial support of your local Planned Parenthood.
We hope to see you this year so that we can celebrate our
achievements together.
Respectfully,
Barbara A. Zdravecky, President/CEO
Karin Grablin, Chair of the Board of Directors
Barbara A. Zdravecky
President/CEO
Karin Grablin
Chair of the Board
of Directors

Legacy Planning Spotlight
Sandra R. Hughes
When Sandy Hughes’ foster child, a high
school senior who had grown up and
had been imprisoned in Africa, came
to her to talk about sex, Sandy wanted
to be sure the young woman received
good information from a trusted source.
Sandy grew up in a close family, but
one that didn’t talk about sex. She found
out about relationships and intimacy
the way so many did – through friends
and experimentation. So Sandy brought
the teen to Planned Parenthood for sex
education classes. This was Sandy’s first
interaction with Planned Parenthood.
Planned Parenthood staff worked with
Sandy and her foster teen, who had been
raped and assaulted while in prison, to
arrange for surgery to remove the scar
tissue caused by the assaults, and for
counseling to work through that terribly
distressing time.
Sandy’s eclectic work life often brought
her face to face with social issues.
While working in admissions at a small
college before the Roe v. Wade decision,
she helped desperate young women
find an underground way to access
safe abortion services (and she was
pleased to discover that her mother, who
also worked in higher education, also
helped young women access services).
As the Western Regional Manager for
Community Affairs with Levi Strauss,
she worked with plant employees to set
up volunteer teams to support their local
agencies, including domestic violence
shelters, Planned Parenthoods, legal aid
services, and agencies combating infant
mortality rates.
Over the past
two decades,
Sandy’s work
has included
working with
the boards of
nonprofits to
help provide
them with the
tools to govern,
s t r a t e g i z e
and fundraise
r e s p o n s i b l y
and effectively.
The Planned
Parenthood family was fortunate to profit
from her expertise and commitment as
she worked with Planned Parenthood
Federation of America, our national office,
as well as several Planned Parenthood
affiliates around the country, including
our local Planned Parenthood.
Sandy’s passion for women’s and human
rights and the need for accurate sex
education made including Planned
Parenthood in her estate a clear choice:
“Planned Parenthood fits so strongly with
my values and my commitment to social
justice for women and men,” she says.
By including Planned Parenthood of
Southwest and Central Florida in your
estate plans, you can join Sandy in
ensuring that future generations will
have access to high-quality, affordable
reproductive health care. For further
information, or to become a Margaret
Sanger Legacy Society member, please
contact Jan Chester, Vice President/
COO, at 941.365.3913, ext. 1113.

Finance
Financial Report - Unrestricted Fund
Earned and Support Revenue 2010 2009
Patient Fees 6,033,125 5,710,520
Interest/Investment 278,181 225,755
Other 49,236 105,859
Private Donations 1,650,005 1,729,374
Agency Grants 163,365 114,689
Total Operating Revenue 8,173,912 7,886,197
Gain/(Loss) on Investments 85,661 (1,037,705)
Gifts for Capital Use & Planned Gifts 229,151 4,612,152
Program and Support Services (depreciation not included)
Patient Services 5,924,132 6,177,386
Education 574,812 755,228
Public Affairs 221,367 250,880
Administration & Development 829,701 959,259
Total Expense 7,550,012 8,142,753
Net Assets at End of Year 8,846,844 8,464,017
Education
8%
Public Affairs
3%
PROGRAM EXPENDITURES
PROGRAM EXPENDITURES
Public Affairs Admin & Development
Admin & Development 3%
11%
11%
Patient Services
78%
Education
8%
Patient Services
78%
Other
1%
PROGRAM REVENUE & SUPPORT
PROGRAM REVENUE & SUPPORT
Private Donations
Agency Grants
Agency 20% Grants
2%
2%
Private Donations
20%
Other
1%
Patient Fees
74%
Patient Fees
74%
Interest/Investment
3%
Interest/Investment
3%
PATIENTS BY AGE
PATIENTS BY AGE

Education
8%
Other
1%
erest/Investment
3%
2010 MEDICAL HIGHLIGHTS
• Our visit numbers grew by 13% over
the last year as more women and men
sought our high-quality, low-cost care.
• We recruited four physicians – three
of them women – to our staff, assuring
support for future service growth.
• We celebrated the one-year
anniversary of our research program.
During this first year, we brought a
part-time research coordinator on
staff, completed enrollment of patients
in our first in-house study investigating
self-administration of a contraceptive
injection, PROGRAM and EXPENDITURES
were accepted as a site
Public for Affairs two nationwide Admin & Development Planned Parenthood
3%
11%
Federation of America Clinical Patient Services Trials
78%
Network Studies.
• In response to the need in the
community, we expanded surgical
abortion services to our Fort Myers
Health Center.
• Staff training has gone high-tech as
we PROGRAM have implemented REVENUE & SUPPORT the Planned
Parenthood national online training
Agency Grants
program, 20% a great resource 2% for managers
and staff.
74%
• The second year of our GYT (Get
Yourself Tested) campaign resulted
in an increase of 400% in the number
of sexually transmitted disease tests
provided during our free testing day.
Private Donations
30-39
17%
PATIENTS BY AGE
40+
8%
under 18
9%
18-19
11%
EDUCATION CONTACTS BY AGE
Medical Services
Patient Fees
20-29
55%
“My boyfriend and I talk a lot about
sex and I’m going to be on the Pill
when it happens. Thanks to Planned
Parenthood for being here for all of us.”
KEY MEDICAL SERVICES
Total Patients 26,926
Total Visits 76,052
STD Tests 12,808
Cervical Cancer Screenings 5,662
Plan B (emergency contraception) 7,067
Pregnancy Tests 6,169
HIV Tests 2,174
Surgical Abortions 3,167
Abortion by Pill 1,668
Colposcopies (a procedure to
evaluate an abnormal Pap smear) 287
LEEP (procedure to remove potentially
cancerous cervical tissue) 40
Vasectomies 162
30-39
5%
40+
9%
0-14
3%
15-19

Advocacy / Public Affairs
We are committed to advocating for
reproductive rights for women, men and
teens: wider access to birth control,
comprehensive sex education in our
schools, and freedom of choice for
women.
Our advocates, supporters and coalition
partners focused their efforts on:
• Supporting the inclusion of women’s
reproductive health care in the new
health care reform law.
• Committing to get-out-the vote with: 168
volunteers participating in 21 phone
banks, reaching 7,388 contacts; street
canvassing; 35 action alerts; and lettersto-the-editor
campaigns.
• Lobbying legislators in Tallahassee to
support our Healthy Teens Act and the
Prevention First Act.
• Promoting the next generation of
advocates by sending 12 young
leaders to a national summit in
Washington, DC.
We were successful in recruiting 3,107
new advocates during the past year for
a new grand total of 35,406. Many of
these new advocates are members of
our four VOX college chapters (Voices
of Planned Parenthood) – young men
and women whom we hope to inspire
to take future leadership roles in the
support and advocacy of women’s
reproductive rights.
Eckerd College students (below)
encourage their peers to sign
petitions in support of ‘Birth Control
Matters,’ an initiative sponsored
by the national Planned
Parenthood office.

1%
1%
74%
74%
Interest/Investment
Interest/Investment
3%
3%
Education Services
The Education and Training Department
provided 2,675 education programs
reaching more than 23,000 contacts.
• Unique and productive partnerships
were formed with Heartland for
Children in Polk County; the Healthy
Teens Coalition in Manatee County;
Healthy Start Coalitions throughout our
service area; and religious settings.
• Sarasota County Public Schools
commissioned a play about high
risk teens, binge drinking, and the
consequences of high-risk behavior.
The Florida Prevention Research
Center awarded The SOURCE Theater 11%
$7,500 to create the play, REWIND, and
it toured area high schools, playing to
thousands of students.
• We PATIENTS entered PATIENTS BY the AGE BY final AGEyear of our
Truvine-model 40+ 40+
outreach prevention
under 18 under 18
program, 8% 8% working 9% with 9% 18-19 teens
18-19and
30-39 30-39
parents to help them communicate
11% 11%
17% 17%
better with one another while providing 20-29 20-29
55% 55%
comprehensive sexuality education to
keep our community healthy.
20-29
EDUCATION EDUCATION CONTACTS CONTACTS BY AGE BY AGE
30-39
5%
20-29
11%
30-39
40+
5%
9%
40+ 0-14
9% 3%
0-14
3%
15-19
72%
15-19
72%
“Being a member of
SOURCE Teen Theatre
has changed my life …
enabled me to grow as
a person … to share my
knowledge with others
… to truly make a
difference in thousands
of lives. That’s why I
joined the SOURCE
Teen Theatre.”
EDUCATION EDUCATION CONTACTS CONTACTS BY RACE BY RACE
Asian/Pacific
Asian/Pacific
Island
Island
1%
American
Latino/ 1%
American
Indian
Latino/
Indian
Hispanic
< 1%
Hispanic
< 1%
16%
16%
African-
African- American
American 29%
29%
White
54%
White
54%

Event Season Highlights: 2010-2011
Annual Dinner Celebration guest speaker
Carol Leifer (center) with event co-chairs
Michael Shelton and Sally Yanowitz
Planned Parenthood President/CEO
Barbara Zdravecky (second from left)
with Cove Café guests Steve Mullins,
Maggie Mullins, Russell Bogen and
Barbara King
High Tea co-chair Gloria Moss, Planned
Parenthood President/CEO Barbara
Zdravecky, High Tea founder Cornelia
Matson, and High Tea co-chair Marian Moss
Safe Sex Halloween Bash co-chairs
Liebe Gamble and Kyla Weiner
Pinellas Choice Affair Luncheon
keynote speaker Dr. Carol Cassell
(center) with Pinellas Board
member Marielle Westerman and
former Board members Wendy
Durand, Ann Baranco Lee and Peg
Silvergleid

Manatee Choice Affair Luncheon guests
(front row, l-r) Rabbi Elaine Glickman, Lori
Dorman, Renee Shopoff and Jodi Esteban;
(back row, l-r) Maggie Mooney-Portale, Anita
Holic, Linda DiGabriele, event chair Sue Revell
and Laurie Baker
(From l-r) Event co-chairs
Amanda Edge, Teresa Rawe and
Stephany Ricketts at a SOURCE
performance and dinner event in
Manatee County
Hillsborough Choice Affair
Luncheon keynote speaker
Dr. Carol Cassell (second
from left) with event co-chairs
Marsha Sherman Fisher,
Rachel Tilow and
Sara Golding Scher
(From l-r) Planned
Parenthood Medical
Director Dr. Suzie
Prabhakaran with Lee
County Choice Affair
Luncheon committee
members Judy
Goldenberg, Phyllis
Brewer, Alice Walzer
and Caroline LeGette

Upcoming Events
Choice Affair Luncheons
Featuring author Michelle Goldberg,
who will discuss her latest book, Sex,
Power and the Future of the World.
Tickets: $50 (sponsorships available)
Lee County:
Tuesday, January 25, 2011
Pinellas County:
Wednesday, January 26, 2011
Hillsborough County:
Thursday, January 27, 2011
“I just brought my best friend
in here to go on the Pill – I’ve
been on it for a month and
it’s one of the best things I’ve
ever done. She will never have
to worry the way I have and I
thank you all for that!”
45th Annual Dinner Celebration
Featuring John Avlon, author of
Wingnuts: How the Lunatic Fringe is
Hijacking America
Tuesday, March 1, 2011
Sarasota Municipal Auditorium
Tickets: $150 (sponsorships available)
Reservations available at
www.MyPlannedParenthood.org
or by calling 941.365.3913, ext. 1124.
Special thanks to the following
sponsors of the 2010
Safe Sex: Halloween Bash
“Cirque Sinister”
King of the Freak Show Sponsors:
Liebe & Billy Gamble
Tervis Tumbler
Ghastly Human Pyramid Sponsors:
Mark Steinwachs & Jarred Wilson
Fearsome Flying Monkeys Sponsors:
Sarasota Architectural Salvage
June Simmons & Harold Ackerstein
June Simmons Designs
Kyla & David Weiner
Macabre Side Show Exhibitor
Sponsors:
Jessica Holmes Interiors
RelationshipDynamicsLLC.com
Sword-Swallowing Contortionist
Sponsors:
Ludwig-Walpole Insurance Agency
Dr. Maureen Maguire &
Dr. Michael Finazzo
Dr. Andrew Martineau
Media Partners:
Creative Loafing
Scene Magazine
West Coast Woman

Development
With the support of more than
2,100 individuals, organizations and
foundations in our community, we were
able to accomplish the following:
• Our health centers handled more than
76,000 patient visits;
• Our sexual health educators reached
more than 23,000 youth and youth
advocates;
• Our public affairs department recruited
more than 3,107 new advocates in our
service area, for a total of more than
35,400.
• Planned Parenthood expanded
our ability to do outreach via social
networking on Facebook – where
our fan count grew 1,200 percent in
the past year – and Twitter; through
sponsoring community events such
as rock festivals (The Next Big Thing
in Tampa and Noise Ordinance in
Sarasota); through tabling events
(such as Tri-Chamber in Bradenton,
and Rosemary Rising and Pride Fest
in Sarasota); and by offering free STD
testing during two all-county GYT (Get
Yourself Tested) promotions.
2010 Development Highlights
• In 2010, for the sixth year in a row,
Planned Parenthood earned the top
rating – four stars – from Charity
Navigator, America’s largest and
most-utilized independent evaluator of
charities.
• To meet the needs of our growing
Tampa client base and provide greater
access to health care and services, we
launched a campaign to purchase and
renovate an expanded health center in
our busiest county of service.
• More than 2,000 supporters and
advocates throughout our service area
attended events including High Tea at
High Noon, Cocktails at Cove Café, the
Choice Affair Luncheons, Safe Sex and
our Annual Dinner Celebration, which
attracted more than 500 supporters
and netted $140,000.
At Planned Parenthood, we treat
health care as a basic human right
– one that’s dispensed freely and
without judgment to every person,
regardless of race, gender, sexual
orientation or age.

HEALTH CENTERS
Bradenton Center 941.567.3830
Fort Myers Center 239.481.9999
Lakeland Cowles Center 863.665.5735
Sarasota Walt Cannon Center 941.953.4060
St. Petersburg Center 727.898.8199
Tampa Center 813.980.3555
Winter Haven Center 863.293.7494
Call Center 941.567.3800
Planned Parenthood of Southwest and
Central Florida
Gompertz Family Regional Headquarters
736 Central Ave.
Sarasota, Florida 34236
Phone 941.365.3913
Fax 941.957.1050
Annual Report Fall 2010
November 30, 2010
Planned Parenthood ® and the “nested Ps” are
registered trademarks of Planned Parenthood
Federation of America
www.myplannedparenthood.org
www.plannedparenthood.org
Join us on Facebook!
Follow us on Twitter @PlannedParSWCFL
A copy of the official registration and financial information may
be obtained from the Division of Consumer Services by calling toll
free within the State of Florida, 1-800-435-7352. Registration does
not imply endorsement, approval or recommendation by the State.
100% of all contributions are received by Planned Parenthood of Southwest and
Central Florida, Inc. (Registration # CH934)
Clients by County
Health Center Patients Visits
Ft. Myers 5,569 16,275
Lakeland 2,575 8,033
Manatee 1,029 3,439
Sarasota 4,790 13,488
St. Pete 3,941 9,205
Tampa 6,163 18,743
Winter Haven 2,859 6,869
Total 26,926 76,052
“Thank you Planned Parenthood for being
there for all of us, with several alternatives to
pregnancy. Prevention is my choice but I am
thrilled to know that if anything ever happened
and I were pregnant, I could come here and
have the freedom to deal with it in my own
way. Thank you for making it OUR decision –
and having the facilities available to help.”