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eas of the concert industry. Like lowresolution video, those may look better viewed from a distance. On trial are the assumptions we make every day as designers, account executives or business owners. When your star salesman leaves, will your customers follow, or will they stay loyal to the company? Is the concert industry a web of influencepeddlers, with the ability to subvert the rules of conventional business and get away with it? Should we have more (or fewer) employment contracts? Is a handshake no longer worth the paper it’s written on? Is it okay to take a quote from one vendor and disclose it to a competitor to drive a better price? Is it okay to write an equipment spec that purposely excludes a vendor from being able to quote competitively? The bidding practices of military contractors are subject to high levels of scrutiny — a Google search will show that they are permanently in litigation. Most retain full-time legal counsel passing the costs on to their customers. Is this our future? If you think the fun is seeping out of our industry now, just wait. Nothing can erode your bottom line quicker than paying legal costs. Big Eggs, Small Baskets plsn For the two companies facing off in court, the situation is made more intense because their client pool is small, their capital investment enormous and their equipment has an obsolescence curve that is downright scary. They may only do 10 major jobs a year and are completely at the whim of artists’ schedules, show cancellation and other variables that cause insomnia and anxiety. Losing a customer for whatever reason is serious business — losing three or more customers is life-threatening A successful company at this level needs to have top-notch gear, endless technical support and the ability to make very nervous high maintenance customers feel that they are getting what they are paying (a lot) for. There may be a contract, there may even be vestigial traces of customer loyalty, but mostly it’s a leap of faith. Behind the wall of technology and production techs, it’s one guy trusting another to get the job done. It’s a blend of charisma, confidence and longevity, and it’s hard to attach a dollar figure to it. That, however, is the task for judge and jury, who will never look at a concert quite the same way again. For the rest of us, we are planning to dunk that old laptop in sulfuric acid and hurl it into the Grand Canyon. The opinions expressed here are the views of the writer and not necessarily those of PLSN or Timeless Communications. ON THE MOVE continued from page 15 Intensity Advisors (intensityadvisors. com) is a new design firm staffed by LD Jeff Ravitz and longtime associate Kristie Roldan, formerly with Visual Terrain. GoVision L.P. named Scott McKinnon vice president and partner. McKinnon has worked with many Fortune 500 companies as clients in his 18-year career. He will manage GoVision’s sales and marketing activities and company operations. Lighting and Production Resources has named Scott McColm sales manager. He will run the company’s Tampa office, located at 5474 Williams Rd., Tampa, FL 33610; Tel: 877.648.4841; Fax: 888.847.3454. Lightswitch is hiring independent marketing and public relations representative Holly O’Hair to represent the company. LMG Systems Integration, a division of LMG, Inc., opened a new office within the Thompson Center at 6302 Benjamin Road, Suite 409, Tampa, FL 33634. It houses office, Pamela Gelletly and Robert Allen warehouse, and audiovisual demonstration space. LMG hired Robert Allen and Pamela Gelletly as sales engineers for the division. Martin Professional A/S opened a representative office in Moscow. The new organization will promote the Martin brand and handle non-commercial activities in Russia and the former Soviet republics. Martin products have been available in Russia for 20 years through its exclusive distributor, A&T Trade. Under the new organization, A&T Trade will be an authorized dealer in Martin’s Russian dealer/ partner network. The head of the new office is Mikhail Kuznetsov, formerly brand manager with A&T Trade. The Moscow office staff also includes Anton Anufriev and Elena Zhulidova. 2010 NOVEMBER PLSN 19
SHOWTIME P R O J E C T I O N L I G H T S & S TA G I N G N E W S ST B1 Block Party featuring Guster with Mayer Hawthorne & The County Venue B1 Stadium Lot University of Notre Dame South Bend, IN Crew Promoter/Event Director: Aaron Perri Production Manager: Shannon Stewart, Stewart Independent Production Technical Director: Dan DeVisser, SIP Stage Manager: Mati Johnson, SIP Lighting Design: Michael Corcoran, Shannon Stewart, Russell Armentrout Lighting Programmer/Operator: Michael Corcoran, Tony Travado Systems Tech: Matt “Rabbit” Harr Staging Companies: Ghost Light Enterprises, Chicago; Performance Staging, Detroit Staging Carpenters: Joe Andersen, Mick Kelly Riggers: Andy Gilbert, Justin Wilcox Video Director: Ray Cyganiac Video Company: DataVision Milwaukee Gear 1 Avolites Diamond 4 Elite 10 Martin MAC III Profiles 6 Martin MAC 2000 Washes 4 High End Systems Showguns 8 ETC Source Four Lekos 2 8-light Molefays 1 Reel EFX DF-50 hazer 2 LeMaitre Radiance hazers 2 Barco B10 video walls 3 Canon XL2 cameras CM Lodestar hoists Lighting Co. Performance Lighting Chicago Shorecrest Preparatory School Theatre ST Lighting Co. MWLPS Inc. Venue The Janet Root Theatre, St. Petersburg, FL Crew Promoter/Producer: Shorecrest Theatre Production Manager: Jeff Norton Lighting Designer: Mike Wood Assistant Lighting Designers: Ian Faurote, Garion Cazzell Lighting Technicians: Madi Verbeek, Tyler Blomquist, Lindsay Harris, Max Roberts Set Design: Tandova Ecenia Set Construction: Tandova Inc Director: Bill Leavengood Gear 1 ETC Insight III lighting console 2 High End Systems Studio Spot CMYs 2 High End Systems Studio Beams 4 Ocean Optics SeaChangers 10 Wybron Coloram IIs 34 6” Fresnels 65 ETC Source Four Lekos 12 ETC Source Four PARs 4 MR16 Zip Strips 10 PAR64 strip lights 12 Altman focusing cyc lights 6 MR16 Birdies 1 Reel EFX DF-50 hazer 1 Sigma Services low smoke generator ST Luke Bryan Farm Tour Venue Various (Tour) Crew Promoter/Producer: Luke Bryan Production Manager: Pete Healey Lighting Designer/Director: Darien Koop Lighting Technicians: Ben Shockley Set Construction: Setco Staging Company: CTS Audio Staging Carpenter: Charlie Bowker Gear 1 Jands Vista S3 lighting console 1 Catalyst Pro media server 12 Martin MAC 700 Profiles 6 Martin MAC 700 Wash fixtures 96 1000-watt PAR 64s 4 8-Lite Molefays 2 4-Lite Molefays 4 Martin Atomic 3000 Strobes with Atomic Colors ETC Sensor Dimming 8 ETC Source Four Lekos Color Kinetics ColorBlaze LED fixtures CM Lodestar chain hoists Tyler Truss systems Xtreme Structures trussing 10 Panels G13 LED curtain 1 Mega-Stage mobile stage Lighting Co. Elite Multimedia 20 PLSN NOVEMBER 2010
Page 2: Buyers Guide: Fog Machines, page 36
Page 7 and 8: TECHNOLOGY ASSOCIATION EDITOR’S N
Page 9 and 10: NEWS P R O J E C T I O N L I G H T
Page 15: INTERNATIONAL NEWS P R O J E C T I
Page 18 and 19: ON THE MOVE American DJ named Edgar
Page 20 and 21: P R O J E C T I O N L I G H T S & S
Page 24 and 25: ST Redken 50th Anniversary Show Ven
Page 26 and 27: Adding to the Mayhem: Other Festiva
Page 28 and 29: Vari-Lite, Color Kinetics, Strand,
Page 31 and 32: SHOW REPORT P R O J E C T I O N L I
Page 33 and 34: SHOW REPORT P R O J E C T I O N L I
Page 35 and 36: PARNELLI AWARDS Parnelli Visionary
Page 37: PARNELLI AWARDS More than 600 of th
Page 40 and 41: Jem ZR44 Hi-Mass Rosco Delta Haze U
Page 43 and 44: FEATURE P R O J E C T I O N L I G H
Page 47 and 48: Pope Benedict XVI’s Visit to U.K.
Page 49: THE BIZ P R O J E C T I O N L I G H
Page 52 and 53: GOLD SPONSORS CONGRATULATIONS to al
Page 54 and 55: To Advertise in Marketplace, Contac

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