THE HIGHLIGHTS OF 2012 - Puma-catchup.com

December 2012
#15
End of year
Special
The
highlights
of 2012

P_02 CAtch up | # 15_December 2012
Editorial
P _03
Franz Koch
” “
thank you
for your support
throughout 2012
A
nother year is already nearing its end. Let me start off by saying
thank you so much to all of you for your efforts and support
throughout a challenging year 2012.
As you know from last week’s announcement, I will step down from my position
as CEO of PUMA by the end of March next year. I would have loved
to stay longer and see some of the work that has been done over the last 18
months come into fruition, but unfortunately circumstances have changed,
which means that I will not be able to stay on board after that date.
As you are fully aware we are currently going through a major transformation
of our organization on various levels and you may rest assured that I
will give my very best over the next three months to successfully transition
into the new Business Unit Management organization and to support the
build-up of a new leadership team including the Chief Executive Officer
(CEO), Chief Marketing Officer (CMO) and Chief Operations Officer (COO).
In this context and on behalf of the whole PUMA team I would like to pay
tribute and express my gratitude again to Klaus Bauer, Reiner Seiz and Antonio
Bertone who will all leave PUMA very soon after a combined 66 (!)
years with the company. You will be missed and we wish you all the best for
your future endeavors.
As already announced a few weeks ago, the new Business Unit structure
will be effective as of January 2013, yet we will need to spend one season in
transition whilst we put the final structure in place. The plan is to have the
new teams fully established in one location for the kick-off of the Spring/
Summer 2015 season, which means by June 2013.
>

P_04 CAtch up | # 15_December 2012
Editorial
P _05
In transition, some of the Business Units will be temporarily managed on an interim basis
until the final appointments are made:
Your CATch up Correspondents this Month are ...
• Teamsport: Filip Trulsson (acting)
• Running, Training, Fitness:
Mary Taylor (acting)
• Golf: Bob Philion
• Fundamentals: Reinhard Dischner
• Motorsport: Thomas Josnick (acting)
• Lifestyle: Adam Petrick (acting)
• Accessories & Licensing: Philippe Le-Bretton
Please join me in congratulating the newly appointed Business Unit leadership team.
We will continue to finalize the organization and appointments over the next couple of
weeks. More information will follow in the New Year - stay tuned!
This year was yet another busy and exciting year for all of us, which makes it hard to name
just a few highlights. It was a year of big changes, with our ongoing transformation program
progressing over the last months. In order to succeed, it is crucial that we continue
to pull together in one direction while a new leadership team is being put in place to continue
our journey. Thanks again to all of you for your support and commitment in these
difficult times.
It was a big sports year with the Olympics, the EURO and the finish of the Volvo Ocean
Race all taking place within months of each other. This issue of CATch up includes a big
special on our highlights from 2012 - I hope you will enjoy looking back over them.
We also continued to make big steps in terms of sustainability. In April, we launched our
new recycling program, the Bring Me Back Bins, launched in stores in Germany and currently
being rolled out to all of your regions. We also opened the first sustainable PUMA
Store in Bangalore this summer, and announced the results of PUMA’s first-ever Product
Environmental Profit & Loss Account.
Within the framework of the Transformation Program, we also need to refocus our internal
communications, which means that CATch up as an e-magazine is going to take
a break after this issue. Of course we will nevertheless make sure that you are being informed
about the recent developments at PUMA.
I would like to wish a Merry Christmas and Happy Holidays to those of you who celebrate
it. And to everyone else I wish a happy and relaxing time with your families and friends.
Keep up the good work and see you next year!
Until then, enjoy CATching up!
<
Yours
njoy!
› Charlie Groom
Entertainment Co-Ordinator
• knows exactly who is wearing PUMA amongst the
stars – check out the special in the PUMA Lifestyle chapter.
• has been with PUMA since: 2009
• loves what he does at PUMA because of the people I work
with. There are so many great personalities within the brand
and I genuinely enjoy coming to work in the morning.
My current role also allows me to combine 2 of my biggest
passions; music and fashion.
• enJOYs Music, Football & Food (Not necessarily in
that order)
› Diana Kuehl
strategic Compliance Officer
• Reports on our presence at the sustainability conference
SusCon together with Stefan Seidel
• Has been with PUMA since: July 2012 (Full time Employee)
• Loves what she does at PUMA because it can create change
• enJOYs: Sports and Hanging out with Friends
› You
Thanks to all of our readers
and everyone who has
contributed to CATch up
in the past twelve months,
making it a success!

P_ 06
CAtch up | # 15_December 2012 Content P _ 07
PUMA BITES
08 - 09
› Get the
latest PUMA
headlines
>
# 15 | december 2012
PUMA SPecial
10 - 17
› HIGHLIGHTS
OF 2012
>
PUMA lifestyle
PUMA globe
28 - 31 38 - 39
› CELEBRITIES
WEARING OUR
PRODUCT
>
› WHAT'S NEW
IN YOUR PUMA
COUNTRIES?
Editorial
02 - 05
› CATching up with Franz Koch
PUMA SPORTS
18 - 21
› Interview
with Marco
Reus
>
PUMA Joy
32 - 33
Simply enJOY!
>
>
PUMA Retail
36 - 37
› NEW STORE
OPENS IN
OSAKA
CHARITY CAT
22 - 27
› PROJECT
UPDATES FROM
OUR CHARITY
>
>
>
PUMA Vision
34 - 35
› OUR
PRESENCE AT
SUSCON

P_08 CAtch up | # 15_December 2012 BITES
P _09
Pitch Royalty
All hail the new PUMA King!
Earlier this month, we introduced the new PUMA King, a revolutionary
version of our world famous football boot. The innovative boots
come in a striking yellow and black colourway perfect for the kings
of the pitch – for example PUMA footballer Yaya Touré, who said:
"I've been working closely with PUMA to help develop the new King boot
and I'm really pleased with the result. The boot feels great, the design
is simple and modern and the performance technologies in the boot
help me to optimise my contact with the ball on pitch. My style of play is
all about control of the ball and the closer the contact with the ball, the
more control I have. Being part of a team is about inspiring the people
around me, when I'm wearing the PUMA King I have the confidence to
help control the game and secure another win with my team.”
PUMA x
Ronnie Fieg "Cove"
Disc Blaze OG
PUMA has teamed up with
legendary sneaker influencer
Ronnie Fieg to unveil a revamp
of the PUMA DISC BLAZE. The
"Cove" Disc Blaze OG offers
unique features including a
black leather mud guard, a newly
designed perforated toebox
and nubuck upper, and Ronnie's
signature color "Cove."
Join your team
On December 4th, PUMA
Football launched an app
on Facebook to go along
with the launch of Nature of
Performance. The application
asks PUMA Football
fans to join a team: SPEED,
POWER or CONTROL, captained by their heroes Agüero,
Fabregas and Touré. Once on the application, fans get
personalized messages from their captains and they can
also access interesting content, such as training videos
from our PUMA star players. So What´s in your nature?
Join your team › http://go.puma.com/WhatsInYourNature
PUMA
GOLF BEATS
What do pro golfers like Rickie Fowler, Lexi Thompson,
Jonas Blixt or Ian Poulter listen to when they hit the golf course?
You can now check out their playlists at
› facebook.com/PUMAGolf
› https://www.facebook.com/PUMAGolf/app_528770113800469

P_18 CAtch up | # 15_December 2012
SPECIAL
P _19
take a little
trip into the past
and see what
we’ve been up to
this year…
20Let’s
January
Champions
PUMA team Denmark beats hosts Serbia
21-19 and win the final of the European
Handball Championship.!
February
Speed Partners
PUMA enters a new multi-year partnership with
BMW Motorsport. PUMA is now the exclusive licensed
Partner for the product categories of Footwear,
Apparel and Accessories!
What’s been going on at PUMA in 2012?
stands for:
122012
01
02
Italian Friends
We announce a new
long-term partnership
with the Italian
Football Federation,
through which
PUMA has become
the 'Exclusive Master
Licensee of the FIGC'
and will actively
manage the entire
licensing portfolio of
FIGC assets globally.
‚

P_20 CAtch up | # 15_December 2012
SPECIAL
P _21
The Reading Football Club confirm
their promotion to the Premier
League in England after a
home victory against Nottingham
Forest. The Royals play in
the top flight once again for the
first time since 2008.
March
Running
Royalty
April
Up, up, up
May
He’s done it!
COBRA PUMA GOLF superstar
Rickie Fowler
claims his first PGA
Tour title as he wins
the Wells Fargo
Championship,
beating DA Points
and World Number
1, Rory McIlroy, in a
thrilling play-off.
Global
Rallycross
Championships
PUMA is the official sponsor of the
Global Rallycross Championships and
the Subaru PUMA Rallycross Team.
The team includes drivers Dave Mirra,
Bucky Lasek, and Sverre Isachsen.
True LovE
PUMA Germany launched the new Home and Away
kits of the German Bundesliga Champion Borussia
Dortmund. The open air party in the city centre sees
a spectacular live graffiti act, gradually unveiling
the new shirt design on a meter high model, before
the coach and players came on stage.
03 04 05
07
July
Prince Harry meets Usain Bolt
during his Jubilee Tour of island
nations. The two convene at the
University of the West Indies
track for a meet-and-greet
and mini sprint session.
Silver arrow
Nico Rosberg takes a commanding victory at the Chinese Grand Prix in
Shanghai, passing the finish line with a 20 second margin over Jenson
Button's second placed car. This was Nico's first win in his 11th Formula
One race - and the first win for a works Silver Arrow since 1955!
Hablan español?
Aanother strong football club joins the
PUMA family, as a technical and licensed
partnership with Spanish La Liga club
RCD Espanyol is formally announced.
Land in sight
The PUMA Ocean Racing Team
successfully completed the 2011-
2012 Volvo Ocean Race aboard
the Mar Mostro, winning the
in-port race in Galway, Ireland
and coming third overallv
‚

P_22 CAtch up | # 15_December 2012
SPECIAL P _23
August
September
October
Olympic Times
PUMA was all over London with our athletes,
our Jamaican Olympic outfits designed by
Cedella Marley, and of course at the PUMA
YARD on Brick Lane.
Sensation
Marathon runner Stephen Kiprotich
starts for PUMA partnered Uganda, the
23-year-old burst past the hotly favoured
Kenyans to win a sensational gold medal
over the 42.195 kilometres in 2:08:01.
What a run by Stephen!
Save!
We sign an exciting new
partnership with the Portuguese
international goalkeeper Rui Patrício
First
time for
everything
Jonas Blixt, COBRA PUMA
GOLF Ambassador, wins the
Frys.com Open in San Martin
in October, California. It’s the
28-year-old Swedish rookie’s
first PGA Tour victory
08
09
10
Gold for Bolt !
Usain Bolt has become the first man ever to defend both the
100m and 200m Olympic titles! In 19.32 seconds, only 0.2
seconds slower than his own Olympic Record, Usain outran
his fellow teammates Yohan Blake (19.44)
and Warren Weir (19.84) in the 200m final.
London
2012
* * * * * * * * * * * * * *
Sustainable Store
PUMA opens its first-ever sustainable
store in India, revolutionizing
the concept of retail
spaces globally.
Football talent
PUMA adds another International
Star to our football portfolio with the
French International fullback and
Manchester City player Gaël Clichy
Product E P&L
We launch our new Product E P&L - the firstever
- that analyzed and assessed the environmental
impacts of two PUMA InCycle products
with two conventional PUMA products.
Watch out for the InCycle collection in 2013!
‚

P_24 CAtch up | # 15_December 2012
SPECIAL P _25
November
Picture Perfect
PUMA is presented with the 2012 German Image Award,
which honors the best international media image
December
World-changing docs
Documentary Budrus wins the 2012
PUMA.Creative Impact Award
You’ll never
walk alone
Franz Koch and the whole team do karaoke at
the Xmas Get-Together in Herzogenaurach
What a comeback!
BMW finishes Touring Car Season with three titles
after returning to the DTM (German Touring Car
Series) after a 20-year absence
11
12
Around the
World
Usain Bolt kicks off his PUMA
promotional tour in Tokyo, Japan,
the first of three stops on his
post-Olympic World Tour, followed
by New York City, US and Rio, Brazil
Winning
golf pro
Golf sensation Ian Poulter is
victorious again, winning
the HSBC Champions
in China using COBRA
Golf equipment and
wearing PUMA Golf
footwear and belt. This
comes after the COBRA
PUMA GOLF athlete
became the undisputed
player of the Ryder Cup
in September, winning
all four matches
Who can beat
Nico?
As part of PUMA’s final
RACE OFF, our football
player Sergio Agüero
takes on Nico Rosberg
Simply the best
Usain Bolt receives his fourth IAAF World Athlete
of the Year Title at the awards event in Barcelona
‚

P_18
CAtch up | # 15_December 2012 SPORTS
P _19
“I ALWAYS WANTED
TO PLAY FOR BVB”
Footballer Marco Reus talks about being part
of PUMA-team Borussia Dortmund, the pressure
of success, and his new football boots
MARCO REUS
proudly shows
off his Borussia
Dortmund kit
and PUMA
PowerCat boots
>

P_20 CAtch up | # 15_December 2012
SPORTS
P _21
You have been with Dortmund
for a few months now.
How have you found your time with the club?
My first few months with the club have been
very positive and I think also very successful.
The most important thing to me is that I stayed
healthy and fit so far, so I could play regularly. I
try to help the team every day and during each
match and I just really enjoy being with the team.
It is fun to train and win together.
How special is it to play for a club you supported
as a child?
It is amazing. As a child, I used to watch matches
on the south stand myself and supported
the team. Playing for Dortmund is like a dream
came true for me. Back then I stood in the stand
with all the other fans, now I know it is of course
a completely different feeling to grasp the atmosphere
from the pitch. It is just incredible.
You have joined a very successful team who have
won the Bundesliga two years in a row. Do you feel
a pressure to continue this success?
To be honest, not at all. Generally speaking, I am
the kind of player that doesn’t put himself under
too much pressure. I just enjoy playing football,
knowing that all things don’t always work out. I
am just going to keep working hard. It takes time
and of course self confidence to reach goals, but
I have that confidence and I will try my best to
support the team moving forward.
Dortmund have done so well in the Champions
League. How did it feel to play at international
stadiums like the Bernabeu, or at the Etihad
Stadium? Can the atmosphere be compared to the
famous south stand in Dortmund?
Dortmund is really one of a kind I have to say. We
have more than 25.000 supporters standing on
the south stand only, which is phenomenal. But
of course stadiums like Madrid or City or Ajax
have a special atmosphere as well, especially in
the Champions League. It is a great feeling when
you hear the music and walk out on the pitch. I
enjoyed playing at all those places.
What do you attribute Dortmund's better performances
in the Champions League to? Why has the
team done better than last year?
I think the main difference to last year’s performance
is that this year we actually scored goals
and made the most of the opportunities we created.
Last year, Dortmund played well too, but
the final ball or finishing was sometimes simply
missing. It sounds obvious, but in the Champions
League single goals are so important to succeed
in the tournament.
Is it more important for you to win the Champions
League or your first Bundesliga title?
I want to win both (laughs). No, I don’t really
know to be honest. I guess I will try to reach one
goal after the other, let’s see how this season
goes, but I couldn’t decide on the spot what is
more important to me.
Could you see yourself playing for BVB for the rest
of your career?
Dortmund is for sure like a dream club for me
and I always wanted to play for the BVB, but you
never know what happens in football and you can
never tell where you stay for how long. For now
“BEING ON PITCH IS
INCREDIBLE”
JUST KEEP PLAYING
Marco has been with Borussia
Dortmund for several months now,
working hard on his football skills and
self confidence to reach goals
I have a contract that I would
like to see out, but I guess you
always have to wait and see
what the future brings.
You have scored a number of
goals from distance this year,
including freekicks. Is that a
particular strength in your
game?
Back in the day, it wasn’t my
strength at all, but I have practiced
shooting from distance a
lot because this can often lead
to a goal. This is why I practice
day in day out in training.
My free kicks are also getting
more successfu, I am pleased
to say.
Do the Powercat boots help you
with this?
Yes, absolutely. When I take a freekick it is of
course mandatory for me to feel comfortable in
the boot, which I do, so it gives me enough confidence
and that supports me to score goals.
What is your biggest wish for Christmas?
For Christmas I only wish to stay healthy. Apart
from that maybe a PUMA PowerCat boot in a
personalised ‘Reus colourway’.

P_22 CAtch up | # 15_December 2012
charity cat
P _23
Germany
Haiti
Philippines
Peru
Brazil
Charity Cat, the charitable organization run by PUMA
colleagues, has been busy again in 2012 with donations
to a mix of one-off initiatives and ongoing projects. The
members of Charity Cat would like to take this opportunity
to say a heartfelt thank you to everyone who helped this year
News
through donations, lending a hand at sample sales, and giving
general support. For example during the Summer Party, it was
great that so many of you stopped by and donated funds for our
project in Haiti. A big “thank you” again and a happy holiday
time from Charity Cat! >

P_24 CAtch up | # 15_December 2012
charity cat
P _25
This year, Charity Cat
has continued to support
several major projects,
for example:
Aos Pés do Santa Marta,
Brazil
ONG Social Attitude aims to improve the life
of citizens living in low-income communities
like the residents of the Santa Marta
community. This is done through various
social and cultural offers such as music
projects. One of their main goals is to build
a better future for the children and youngsters
living there, knowing that they can´t
change the past, but can help setting the
course for a better future. At their music
school, for example, the kids can attend
music lessons and are offered homework
support as well as something to eat. This
year, donations were used for new musical
instruments, books and school materials, a
water tank, and more.
Kinder-und Jugendhaus
Bolle, Germany
“Kinder- und Jugendhaus Bolle”, located
in Berlin, is one of our ongoing projects.
This project supports children living on
the street with food, education and a place
to go. Furthermore, it also aims to prevent
child poverty, education deficiency,
etc. through several preemptive activities.
This year’s donation from Charity Cat will
be used for the construction of an extension
building, required in order to have enough
space for the steadily increasing number of
children in need. Aside from our financial
contribution we were also able to support
this great project with shoe donations.
School Dinner Project,
Tembladera, Peru
Charity Cat carried on supporting the Peruvian
project providing a warm lunch for
children and old people living on their own
at a local school in Tembladera. We also
made a donation of clothes and footballs
for the children. The local parish in Tembladera
runs a "parish kitchen." However,
to do this it is relying on donations that
are sporadic and often run out, meaning
the children still have to sit in class with
an empty stomach a lot of the time. When
members of Charity Cat heard about this
situation, they decided to help. >

P_26 CAtch up | # 15_December 2012
charity cat
P _27
FONMEH, Haiti
FONMEH e.V. (formerly MAEH e.V.)
is also one of the ongoing projects,
which received extra support this year.
At this year’s employee summer party
at PUMA, Charity Cat launched a big
fundraiser for orphans in Haiti. Our
eight meter long booth that provided
information about the aid organization
FONMEH e.V. and the sale of over 500
jelly-shots made it possible to hand
over 1500 Euros to the project. Charity
Cat has supported FONMEH .e.V since
2011, which cares for about 40 children
who have lost their parents during the
bad earthquake in 2010. By selling the
jelly-shots Charity Cat collected 750 Euros.
The rest was donated by the 2000
guests at the event. Furthermore Charity
Cat supports the organization with a
donation of clothes for children.
Springboard, Philippines
In 2012, Charity Cat has continued to support a
feeding program by the Springboard Foundation
in the Phillipines. The program, which aims to
battle the problem of child malnutrition in the
Philippines, was first backed by Charity Cat in
to 10 are malnourished. This is why Charity Cat
has decided to donate funds for an “Essential
Nutrition Program” for urban poor children, carried
out by Springboard in partnership with Hope
Worldwide Philippines.
What is Charity Cat?
Charity Cat is a charitable organization
founded by 20 PUMA employees in
early 2004. Its purpose is to help
people in need through donations of
money and PUMA products. The
members of Charity Cat are volunteers
who use their free time to make the
charitable projects happen, supported
by the PUMA management and other
PUMA employees worldwide.
Want to know more about our projects
or how to help?
Get in touch through CATch Up or at
info@charity-cat.de
May 2010.
The program now provides daycare and meals
According to the Department of Social Welfare
for 68 children (52 children in 2011) between the
and Development (DSWD) in the Philippines, 12
million out of 17 million Filipino children aged 2
ages of five and six, who are beneficiaries at the
Center of Hope – Baseco.

P_28
PUMA
LIFE
STYLE
Lifestyle
Hello Shaggy,
show us your shoes!
Dancehall
superstar
Gyptian performing
in a Cedella Marley
Buffalo Soldier Shirt
P _29
Spotted!
It turns out that some
of the biggest PUMA
fans have a bit of a following themselves.
We’ve seen a number of athletes, musicians,
actors, dancers and all-round superstars who
have been wearing PUMA product this year.
At the PUMA YARD in London during the
Olympic Games the appropriate outfit was
obviously a bit of a must, but that’s not the
only place these stars have been sporting our
gear. Check them out! >
The Edition Tee,
Edition FZ Hooded
Sweat and Basket
Footwear really suit
Chris Hemsworth at
the PUMA YARD
Living it up
at the PUMA YARD
in London during the
2012 Olympics
Entertaining the crowds: our sprint star Usain Bolt
and Manny Norte // PUMA Wesley Cap

P_30 CAtch up | # 15_December 2012 lifestyle
P _31
You can’t go wrong with a pair of
PUMA Suedes. Jamal Edwards, founder of
SB.TV agrees and proudly shows off his pair
in this “My Suede” JD Sports instore creative
Here we go again - Brand
Ambassador Jamal Edwards wears
Basket Footwear whilst carrying the
Olympic Flame through London
Professor Green
wears Suede Classic Footwear
and a T7 Track Jacket whilst
performing at the BBC Radio
1 Hackney Weekender
Singer RIHANNA
and the UM Print Windbreaker
make a perfect pair
Fit for a princess - Naomi
Watts wears Womens Fitness Footwear
and Apparel whilst in character
as Diana Princess of Wales on the set
of movie "Caught In Flight"
Out and about
Ed Sheeran
wears an Archive
Tee on his sold out
US tours
Tulisa
wears a pair of Bolt Lite Mids on the
set of her video "Live It Up" in Hawaii
Deadmau5
wears a ME Padded Jacket
at the Nokia This is Lumia’
#Switch light and music spectacular
in London

P_32 CAtch up | # 15_December 2012
JOY
P _33
Behind the scenes
Get behind the scenes and look into
the “Making of” our AW12 PUMA and
Professor Green Collection
Check out the Video!

P_34 CAtch up | # 15_December 2012
Vision P _35
PUMA.Safe goes SusCon
By Diana Kuehl
Taking place on November 26th and
27th in the UN city of Bonn, the
SusCon conference brought together
around 450 participants
from 37 countries. Businesses, NGOs
and politicians discussed on issues
related to a “Green Economy” and
debated solutions for sustainable
supply chains.
1. Magali Charrier‘s short film is titled
„Peace Starts With Me“
2. Director Max Hattler is known for
abstract animation art
3. Still from Noriko Okaku’s awarded
short film
During his key note speech, Pavan Sukhdev,
leader of the reknown TEEB study, which measured
the economic benefits of biodiversity for
the first time, presented the PUMA E P&L as
a best practice example. Pavan also visited our
PUMA booth and showed great interest in our
Product E P&L.
Another highlight was the inspiring opening
speech of Dr. Auma Obama, sister of the incumbent
US President. Auma is the initiator and
chairwoman of “SautiKuu – powerful voices for
a powerful youth” and has been an active aid
worker for many years already. During an exhibition
tour, Stefan Seidel, Teamhead PUMA.
Safe Ecology, seized the opportunity to present
parts of our new InCycle Collection to her. The
Collection will debut in PUMA stores around
the world in February next year.
All main panel speakers of the conference received
a shirt from the PUMA Wilderness collection,
the first Fairtrade certified collection by
PUMA produced entirely in Africa.
1
2
1. Dr. Auma Obama,
sister of the incumbent US
President visits the
PUMA booth at SusCon
2. Kathrin Endress and
Diana Kuehl at the booth
3. Pavan Sukhdev, leader
of the TEEB study, discusses
the PUMA Product E P&L
with Stefan Seidel
3

P_36 CAtch up | # 15_December 2012
RETAIL
P _37
New Store
opens its
new
doors
in Osaka
1
2
› more pics
On Wednesday, 19th December,
PUMA opened a new Store in Osaka,
Japan – a 360 degree brand
experience that surprises with
unexpected features.
A question to Ludovic Manzon,
GM PUMA Asia Pacific and Japan:
1. Ludovic Manzon, GM PUMA APAC and
Japan at the Opening
2. The Brand Store in Osaka is housed in a
specially-designed building
3. All categories are on offer, as well as Osakaexclusive
products
3
"This building, the first PUMA brand store worldwide,
reflects our passion to be the most desirable
Sportlifestyle brand. Giving the consumer
a memorable, engaging and emotional retail
experience with local flavor,” said Ales Kernjak,
Head of PUMA Retail Store Concept.
Set across two floors and 580 square metres, it
unites performance and Sportlifestyle while providing
a Black Label destination with a distinct
look and feel. The Store sets the bar in creating a
performance floor that emotionally connects our
consumers with their sport. Working in local elements
like origami inspired seating and unique
artwork from local artists in the fitting rooms,
Osaka is also the first store to showcase our new
sustainability tone of voice to the consumer.
What does the new Brand Store in Osaka
mean for PUMA?
The first Brand Store in Osaka Japan rewards two
years of hard work from the PUMA Japan Retail
Team, executing our Strategy so that this Brand
Store could come to life. Looking at the impressive
building, there’s no doubt that this store will
help to elevate our Brand Position in Japan and
develop our Business. The Shopping experience
is unique for our consumers, from Black Label
to Lifestyle, Motorsport, Football, Golf, Running,
Fitness, as well as the PUMA Factory offering
the opportunity to customize key iconic Footwear.
The whole Japanese Team is proud of such
an achievement and will ensure that this Store
will shine moving forward!
4. Osaka is the heart of west Japan and the west
gate into Japan for Asian tourists, making the
Store a platform for all Asian nations
4
Store Facts
• Osaka, Japan
• 580 sqm over two floors
• bicycle parking lot on the
ground floor
• open event area on the
upper floor
• PUMA Factory
• sustainable features,
including fsc wood & 100%
led lighting concept

P_38 CAtch up | # 15_December 2012 globe
P _39
PUMA does Movember
Last month, you may
have seen several male
PUMA employees sporting
moustaches, including
Keith Woods together
with his colleagues
Robert Brummer,
Markus Diemann, Omar
Perez, Eduardo Ayala,
Dan Dance, Tim Peck,
Hugh Clarke, Carl Tuffley,
Martin Kronbuegel,
Pascal Schuster and Neil
Speaight. Why?
Keith explains: “During
November each year, Movember is
responsible for the sprouting of
moustaches on thousands of men’s
faces around the world. With their
'Mo's' these men raise vital awareness
and funds for men's health issues,
specifically prostate and testicular
cancer initiatives. For the 30 days of
November we were in effect walking/
talking billboards raising awareness
by prompting private and public
conversation around men’s health.
I was made aware of this last year by friends
in the UK, and decided it'd be fun to grow
a moustache and raise awareness at the
same time. While growing it last year so
many people asked me why and asked
me to 'tell me next year and I'll
join you'. We all agreed that rather than just
raising awareness we may as well raise
some money, too. I'm pleased to say we
raised 130 euros for The Prostate Cancer
Foundation. I'd like to thank all of the guys
for taking part, and here's to next year!”
puma
globe
PUMA around
the world
4 students, 12 sites, 7 weeks. One goal: Traveling around
the globe to discover the PUMA world. Diving into the
day-to-day lives of PUMA employees all over the world,
discover diverse cultures and see what it is like to work for
PUMA in the different locations. › click here
apprentices
fulfil wishes
On Monday, the PUMA apprentices
from our offices in Herzogenaurach,
Germany, handed over products and
a financial donation worth around
1800 EUR in total for the 47 children
and young people at the children’s
home St. Michael in neighbouring
Fürth. It included sleeping bags,
pillows, cinema tickets, tickets for
a zoo visit, and various other things
the kids had listed on their wish
lists. The money for the donation
was collected amongst the different
teams in Herzo. The children’s
home said a big thank you to everyone
who made this possible.

Thank
you for
reading!
CATch up is
taking a
little break –
see you in
2013
appy Holidays!