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Your gateway to the West! - (CCI) de Quimper Cornouaille

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<strong>Your</strong> <strong>gateway</strong> <strong>to</strong> <strong>the</strong> <strong>West</strong>!<br />

offers a variety of recognized graduate courses<br />

specialising in East-<strong>West</strong> tra<strong>de</strong>.<br />

SCHOOL OF QUIMPER CHAMBER OF COMMERCE


ISUGA key features:<br />

welcome<br />

Foun<strong>de</strong>d in 1990, ISUGA is part of <strong>the</strong> Ecole <strong>de</strong> Management<br />

<strong>de</strong> Bretagne Atlantique (EMBA) of <strong>the</strong> Chamber of Commerce<br />

in <strong>Quimper</strong>. ISUGA offers a unique program focusing on<br />

international tra<strong>de</strong> between Europe and Asia.<br />

This course leads <strong>to</strong> un<strong>de</strong>rgraduate (hospitality management<br />

& Europe-Asia international business) & graduate (Europe-Asia<br />

international business) <strong>de</strong>grees.<br />

Located in <strong>Quimper</strong>, Brittany near <strong>the</strong> Atlantic coast, a Japanesestyle<br />

campus provi<strong>de</strong>s an exceptional meeting place where<br />

stu<strong>de</strong>nts and faculty from around <strong>the</strong> world live and study<br />

<strong>to</strong>ge<strong>the</strong>r.<br />

Along with its established and continually-growing partnerships<br />

in China & Japan, ISUGA has enlarged its relations with India<br />

& South-East Asia, where <strong>the</strong> incredible economic growth<br />

is creating many job opportunities. ISUGA now has a particular<br />

interest in Africa, <strong>to</strong>o, because of <strong>the</strong> increased presence of<br />

China on this continent.<br />

In addition <strong>to</strong> its Asian aca<strong>de</strong>mic partners, ISUGA has o<strong>the</strong>rs<br />

in Europe, such as with <strong>the</strong> IAE Brest (Institut d’Administration<br />

<strong>de</strong>s Entreprises) or Glamorgan University in <strong>the</strong> UK. These<br />

cooperations allow stu<strong>de</strong>nts <strong>to</strong> enroll in double Master’s <strong>de</strong>gree<br />

programs.<br />

We will be happy <strong>to</strong> welcome you <strong>to</strong> <strong>the</strong> EMBA campus and<br />

provi<strong>de</strong> you with all <strong>the</strong> skills and knowledge you need <strong>to</strong><br />

succeed in <strong>the</strong> field of international business. Please come and<br />

take part in <strong>the</strong> fantastic boom in East-<strong>West</strong> tra<strong>de</strong>!<br />

Jean-François GARREC, Chairman<br />

20 years experience - foun<strong>de</strong>d in 1990 by <strong>Quimper</strong><br />

Chamber of Commerce in cooperation with IGR of Rennes<br />

University and <strong>the</strong> “École Nationale Supérieure <strong>de</strong>s Ponts<br />

et Chaussées”<br />

5 years of higher education & 4 qualifications<br />

• after 2 years: diploma “Langues et Cultures Europe-Asie”<br />

or “Certificate in Hospitality/Management”<br />

• after 3 years: diploma “Bachelor in Europe-Asia International<br />

Business”<br />

• after 4 years: <strong>de</strong>gree “Chargé d’affaires Europe-Asie”<br />

• after 5 years: diploma “MBA in Europe-Asia International<br />

Business”<br />

possibility of additional master’s <strong>de</strong>gree abroad<br />

daily classes in Chinese and Japanese for European<br />

stu<strong>de</strong>nts and French for Asians<br />

course programme taught in english<br />

several internships / work placements with companies<br />

in Europe and/or Asia<br />

multicultural campus with stu<strong>de</strong>nts from Europe and<br />

a variety of Asian countries such as: Japan, China, India,<br />

Pakistan & Vietnam, etc.<br />

french & foreign visiting lecturers expert on European<br />

& Asian culture and business<br />

many business and aca<strong>de</strong>mic partners in Europe and<br />

Asia<br />

a network of more than 800 alumni, <strong>the</strong> majority working<br />

in Asia<br />

Summary<br />

ISUGA, a program focused on Europe-Asia business_ __P3<br />

Curriculum_ ____________________________________P4<br />

Courses: years 1-2________________________________P5<br />

Courses: year 3_ _________________________________P6<br />

Courses: year 4_ _________________________________P7<br />

Courses: year 5_ _________________________________P8<br />

Partners________________________________________P9<br />

Alumni Network ________________________________P10<br />

Practical questions & admission requirements_______P11<br />

2


A program focused on<br />

Europe-Asia business<br />

ISUGA, a pioneer in Europe-Asia business management,<br />

is an intercultural bridge for stu<strong>de</strong>nts from Eastern<br />

& <strong>West</strong>ern countries.<br />

Quality staff and aca<strong>de</strong>mic<br />

resources<br />

The ISUGA teaching faculty inclu<strong>de</strong>s a substantial<br />

proportion of lecturers, consultants and o<strong>the</strong>rs with practical<br />

business experience in Europe and Asia. The faculty<br />

comes from around 15 different countries and 66% have<br />

a PhD.<br />

The campus was <strong>de</strong>signed by Japanese architect, Minoru<br />

Inaba, and inclu<strong>de</strong>s state-of-<strong>the</strong>-art equipment such<br />

as free wifi Internet access, satellite TV and multilingual<br />

software such as MS Office with Chinese & Japanese word<br />

processing.<br />

Faculty<br />

66 % : PhD<br />

A practical and focused program<br />

ISUGA’s goal is <strong>to</strong> train stu<strong>de</strong>nts <strong>to</strong> <strong>de</strong>velop careers as<br />

expert operations executives in Europe-Asia business. The<br />

boom in tra<strong>de</strong> between Europe and Asia has generated<br />

many job opportunities and <strong>the</strong> ISUGA program provi<strong>de</strong>s<br />

a highly-practical programme <strong>to</strong> match this need.<br />

A unique multicultural campus<br />

The yearly intake comprises around 60% Europeans<br />

& 40% Asians (Chinese, Japanese, Indian, Pakistanese,<br />

Vietnamese, etc.). This is a feature that is almost unique<br />

in France and which provi<strong>de</strong>s a multicultural dimension<br />

that is fur<strong>the</strong>r enriched by study periods and internships<br />

abroad.<br />

7 % : MBA<br />

5 % : MA / MSc<br />

22 % : Consultants<br />

The premises inclu<strong>de</strong>s a 200 seat lecture <strong>the</strong>ater, a library<br />

and several classrooms and computer rooms.


Curriculum<br />

master 2 - france<br />

“MBA in Europe-Asia International Business”<br />

5 or 8 months: internship<br />

with a company<br />

6 or 8 months*: business,<br />

management and language courses<br />

3 months: study abroad in Asia<br />

(for European stu<strong>de</strong>nts only)<br />

( * European= 5 / Asian = 8)<br />

master 2 - international<br />

International master <strong>de</strong>gree<br />

from partner university<br />

in Europe / Asia / America<br />

Liege University - Belgium<br />

Glamorgan University - Cardiff - UK<br />

UQO - Ottawa - Canada<br />

National Sun Yat Sen - Kaoshiung - Taïwan<br />

master 1<br />

“DU Commerce International Europe-Asie”**<br />

“Chargé d’affaires Europe- Asie”<br />

3 <strong>to</strong> 8 months: internship<br />

with a company<br />

4 or 8 months*: business, management,<br />

language and culture courses<br />

3 months: study abroad in Asia<br />

(for European stu<strong>de</strong>nts only)<br />

( * European= 4 / Asian = 8)<br />

bachelor 3<br />

“BBA in Europe-Asia<br />

International Business”<br />

2 <strong>to</strong> 4 months: internship<br />

with a company<br />

8 months: business, management,<br />

language and culture courses<br />

This structure provi<strong>de</strong>s:<br />

• a good knowledge of foreign languages<br />

and cultures<br />

• an un<strong>de</strong>rstanding of international<br />

business and management techniques<br />

• familiarity with European markets<br />

• <strong>the</strong> application of <strong>the</strong>oretical knowledge<br />

by means of internships<br />

• <strong>the</strong> skills and knowledge required <strong>to</strong><br />

become a successful manager in a global<br />

economy<br />

bachelor 2<br />

“Langues et Cultures Europe-Asie”<br />

3 months: study abroad<br />

(for European stu<strong>de</strong>nts only)<br />

6 or 8 months*: economy,<br />

language and culture courses<br />

( * European= 6 / Asian = 8)<br />

4<br />

Partner University <strong>de</strong>gree<br />

ISUGA <strong>de</strong>grees<br />

Company internship<br />

Study abroad<br />

ISUGA course<br />

bachelor 1<br />

3 months: study abroad<br />

(for European stu<strong>de</strong>nts only)<br />

6 or 8 months*: economy,<br />

language and culture courses<br />

( * European= 6 / Asian = 8)<br />

**IAE Brest <strong>de</strong>gree<br />

(Université <strong>de</strong> Bretagne Occi<strong>de</strong>ntale)


Courses<br />

Years 1 & 2: Hospitality Management<br />

& “Langues & Cultures Europe-Asie”<br />

During first year stu<strong>de</strong>nts attend an English taught program<br />

on ISUGA <strong>Quimper</strong> campus. It inclu<strong>de</strong>s intensive<br />

French language class (90 minutes daily) as well as an introduction<br />

<strong>to</strong> economics and European cultures.<br />

After successful completion of this first year, stu<strong>de</strong>nts<br />

have two options:<br />

• join campus of our partner university in Rennes and attend<br />

hospitality management course with 4 options (waiter<br />

/ cook / hotel receptionist – front office / hotel assistant<br />

manager – back office);<br />

• stay on <strong>Quimper</strong> campus and attend ISUGA 2 programs.<br />

Rennes program is taught in French language, inclu<strong>de</strong>s<br />

work experience with French hotel / restaurant and leads<br />

<strong>to</strong> award of a “certicate in hospitality / management”.<br />

<strong>Quimper</strong> program is taught in English language and leads<br />

<strong>to</strong> a diploma in “Langues & Cultures Europe-Asie”. Stu<strong>de</strong>nts<br />

have <strong>the</strong>n <strong>the</strong> option of fur<strong>the</strong>r studies as <strong>the</strong>y are<br />

eligible <strong>to</strong> join BBA program ISUGA 3.<br />

Year 1<br />

S O N D J F M A M J J A<br />

Course<br />

Exams<br />

Year 2<br />

S O N D J F M A M J J A<br />

Course<br />

Exams<br />

Upon completion of <strong>the</strong>se two years, stu<strong>de</strong>nts are<br />

awar<strong>de</strong>d <strong>the</strong> French diploma: “Langues et Cultures<br />

Europe-Asie” or “certificate in Hospitality / Management”.<br />

Year 3<br />

S O N D J F M A M J J A<br />

Marie-Annick HENRY<br />

HEAD OF LANGUAGES - <strong>CCI</strong> QUIMPER<br />

“French language is wi<strong>de</strong>ly used around <strong>the</strong> world not only in France<br />

but also in Belgium, Switzerland, Canada, <strong>the</strong> Pacific Ocean and<br />

a large part of Africa. Stu<strong>de</strong>nts mastering both English & French<br />

languages are really appreciated by multinational companies as <strong>the</strong>y<br />

can <strong>de</strong>velop a career in many different countries!<br />

ISUGA Asian stu<strong>de</strong>nts get this unique opportunity of learning French<br />

language and culture. Thanks <strong>to</strong> a pool of 4 different French teachers,<br />

small size classes are tailored <strong>to</strong> stu<strong>de</strong>nt level: beginners,<br />

intermediate, advanced and fluent stu<strong>de</strong>nts are placed within<br />

a relevant group. The daily 90 minutes course gives <strong>the</strong>m <strong>the</strong> chance<br />

of learning spoken and written French language.<br />

In addition <strong>to</strong> <strong>the</strong>se morning classes, stu<strong>de</strong>nts have obviously access<br />

<strong>to</strong> French newspapers, magazines, TV on campus and get <strong>the</strong><br />

opportunity of making a lot of French friends, <strong>to</strong>o: after one or two<br />

years spent in <strong>Quimper</strong> un<strong>de</strong>r such conditions, Asian stu<strong>de</strong>nts get a<br />

perfect un<strong>de</strong>rstanding of both French language & French culture!”<br />

Course<br />

Exams<br />

Company internship<br />

Year 4<br />

S O N D J F M A M J J A S O N D<br />

or<br />

S O N D J F M A M J J A<br />

S O N D<br />

Course<br />

Exams<br />

Company internship<br />

Final presentation<br />

Year 5<br />

5


Year 1<br />

S O N D J F M A M J J A<br />

Course<br />

Exams<br />

Year 2<br />

S O N D J F M A M J J A<br />

Course<br />

Exams<br />

Year 3: BBA in Europe-Asia<br />

International Business<br />

During this year stu<strong>de</strong>nts will improve <strong>the</strong>ir knowledge of<br />

European culture (language, his<strong>to</strong>ry, economies and politics,<br />

etc.) while acquiring business knowledge & techniques<br />

in finance, logistics, teambuilding, management, marketing,<br />

and communication.<br />

European Courses<br />

• general (geopolitics, intercultural communication)<br />

• E.U. (economy, culture, philosophy, his<strong>to</strong>ry etc)<br />

• Central & Eastern Europe<br />

• o<strong>the</strong>r European countries<br />

• languages: English & French<br />

Business & Management Courses<br />

• management (economy, finance, accounting etc)<br />

• international business (marketing, import-export etc)<br />

• professional skills (communication, computing)<br />

Projects & Placements<br />

• company internship<br />

• case study<br />

Upon completion of this year, stu<strong>de</strong>nts are awar<strong>de</strong>d<br />

<strong>the</strong> French diploma: “BBA in Europe-Asia International<br />

Business”.<br />

Year 3<br />

S O N D J F M A M J J A<br />

Course<br />

Exams<br />

Company internship<br />

Year 4<br />

S O N D J F M A M J J A S O N D<br />

or<br />

S O N D J F M A M J J A<br />

S O N D<br />

Course<br />

Marion GRATIEN<br />

Exams<br />

promotion 2010<br />

Company internship<br />

“ISUGA provi<strong>de</strong>s a mix of knowledge & culture.<br />

Final presentation<br />

Being in classroom every day with foreign stu<strong>de</strong>nts was<br />

my first motivation <strong>to</strong> join this school.<br />

We can exchange i<strong>de</strong>as, talk, learn from o<strong>the</strong>rs; classes are rich<br />

and varied, we should taste <strong>the</strong>m all like in cooking!<br />

Year 5<br />

ISUGA is a school with a multicultural environment where you are already<br />

O N D<br />

traveling<br />

J F<br />

around<br />

M A<br />

<strong>the</strong><br />

M<br />

world<br />

J<br />

while<br />

J A<br />

staying<br />

S<br />

on<br />

O<br />

<strong>Quimper</strong><br />

N D<br />

campus.<br />

Asian language teachers not only teach language but <strong>the</strong>y explain Asian<br />

or culture, way of thinking, <strong>to</strong>o. I am ending my ISUGA year in Japan<br />

where I will discover and enjoy this amazing country. I am eager <strong>to</strong> study<br />

O N D J F M A M J J A S O N D<br />

in Japan and later use my ISUGA education in a job related<br />

<strong>to</strong> an import-export activity”.<br />

6<br />

Course<br />

Exams<br />

Company internship<br />

Final presentation


Year 3<br />

S O N D J F M A M J J A<br />

Year 4: Pre MBA “Chargé d’affaires<br />

Europe-Asie”<br />

This is a crucial year combining professional skills and<br />

<strong>the</strong> characteristics of Europe-Asia international business.<br />

It allows stu<strong>de</strong>nts <strong>to</strong> apply <strong>the</strong>ir <strong>the</strong>oretical knowledge<br />

and better un<strong>de</strong>rstand European cultures during a 3 <strong>to</strong> 8<br />

month-long company internship.<br />

Stu<strong>de</strong>nts have <strong>the</strong> option <strong>to</strong> do a short internship and go<br />

on with a final ISUGA year of studies from Oc<strong>to</strong>ber or <strong>to</strong> do<br />

a longer internship till December and enter <strong>the</strong> job market<br />

immediately afterwards.<br />

European Courses<br />

• E.U. (business practice, management, negotiation)<br />

• languages (English & French)<br />

Business & Management Courses<br />

• human resources<br />

• finance<br />

• international marketing<br />

• purchasing / sales<br />

• strategy<br />

• professional skills (computing)<br />

Projects & Placements<br />

• case study<br />

• European market survey<br />

• company project<br />

• company internship<br />

Course<br />

Exams<br />

Company internship<br />

Year 4<br />

S O N D J F M A M J J A S O N D<br />

or<br />

S O N D J F M A M J J A<br />

Course<br />

Exams<br />

Company internship<br />

Final presentation<br />

S O N D<br />

As Year part 5 of <strong>the</strong> requirements for <strong>the</strong> <strong>de</strong>gree “Chargé<br />

d’Affaires Europe-Asie”, stu<strong>de</strong>nts must - in addition <strong>to</strong> <strong>the</strong>ir<br />

O N D J F M A M J J A S O N D<br />

course exams - obtain a minimum score of 700 points in<br />

<strong>the</strong> internationally-recognized TOEIC test (Test of English<br />

International or<br />

Communication). This test is administered on<br />

<strong>the</strong> ISUGA campus, which is an authorized TOEIC center.<br />

O N D J F M A M J J A S O N D<br />

Moreover, thanks <strong>to</strong> <strong>the</strong> partnership between <strong>the</strong> UBO<br />

(Université <strong>de</strong> Bretagne Occi<strong>de</strong>ntale) & ISUGA, <strong>the</strong> <strong>de</strong>gree<br />

“Chargé d’Affaires Europe-Asie” allows <strong>the</strong> awarding of<br />

a double Course French university <strong>de</strong>gree entitled: “Commerce<br />

International Exams Europe-Asie”.<br />

Company internship<br />

Final presentation<br />

Upon completion of this year, stu<strong>de</strong>nts are awar<strong>de</strong>d <strong>the</strong><br />

French certified <strong>de</strong>gree “Chargé d’affaires Europe-Asie”.<br />

Pauline LE SCOUL<br />

promotion 2009<br />

“ISUGA gave me an edge over o<strong>the</strong>r business schools stu<strong>de</strong>nts:<br />

<strong>de</strong>ep un<strong>de</strong>rstanding of Asia, its cultures, languages, markets ….<br />

Thanks <strong>to</strong> ISUGA, I’ve got a significant work experience in Shanghai–<br />

China (with Saga, forwarding agent of Bolloré group) and I’ve kept<br />

key local professional contacts for my future.<br />

My study abroad period in Asia was quite rich, <strong>to</strong>o: it allowed me<br />

<strong>to</strong> be in <strong>to</strong>uch with Chinese people as well as foreign stu<strong>de</strong>nts from<br />

various countries. I’ve significantly improved my Mandarin language<br />

level in ISUGA Chinese partner university.<br />

ISUGA courses taught in English by qualified faculty are highly<br />

interesting as well as <strong>the</strong> local multicultural atmosphere.<br />

I strongly recommend ISUGA <strong>to</strong> all stu<strong>de</strong>nts who love Asia and<br />

wish <strong>to</strong> have an outstanding CV on <strong>the</strong> job market!”<br />

7


Year 3<br />

S O N D J F M A M J J A<br />

Course<br />

Exams<br />

Company internship<br />

Year 4<br />

S O N D J F M A M J J A S O N D<br />

or<br />

S O N D J F M A M J J A<br />

S O N D<br />

Year 5: MBA in Europe-Asia<br />

International Business<br />

This final year marks <strong>the</strong> end of studies at ISUGA. Upon<br />

completion stu<strong>de</strong>nts will have reached a professional<br />

level of expertise in international negotiation well as a<br />

<strong>de</strong>ep un<strong>de</strong>rstanding of European cultures and business<br />

practices.<br />

At <strong>the</strong> end of <strong>the</strong> course semester in May, stu<strong>de</strong>nts go on<br />

a 3 <strong>to</strong> 8 months internship <strong>to</strong> obtain <strong>the</strong> French Master’s<br />

diploma “MBA in Europe-Asia International Business”.<br />

Course<br />

Exams<br />

Company internship<br />

Final presentation<br />

Year 5<br />

O N D J F M A M J J A S O N D<br />

or<br />

O N D J F M A M J J A S O N D<br />

European Courses<br />

• languages: English & French<br />

Business & Management Courses<br />

• corporate finance, audit & strategy<br />

• international purchasing management<br />

• international sales<br />

• intercultural management<br />

• international law<br />

• international marketing<br />

• IT management systems<br />

Projects & Placements<br />

• company project<br />

• company internship<br />

By <strong>the</strong> end of <strong>the</strong> course, stu<strong>de</strong>nts will have acquired <strong>the</strong><br />

skills and knowledge required of professional international<br />

negotia<strong>to</strong>rs.<br />

Upon completion of this year, stu<strong>de</strong>nts are awar<strong>de</strong>d<br />

<strong>the</strong> French diploma “MBA in Europe-Asia International<br />

Business”.<br />

Course<br />

Exams<br />

Company internship<br />

Final presentation<br />

Céline GANNAT<br />

promotion 2008<br />

“Cooperation between ISUGA & ISMANS<br />

allowed me <strong>to</strong> make my dreams become true.<br />

ISUGA education is related <strong>to</strong> international tra<strong>de</strong>, <strong>the</strong>ory<br />

& practice, and provi<strong>de</strong>s this fantastic opportunity<br />

<strong>to</strong> un<strong>de</strong>rstand, love and travel <strong>to</strong> Asia.<br />

ISMANS and its project management semester in Quebec<br />

allows a business un<strong>de</strong>rstanding from ano<strong>the</strong>r viewpoint.<br />

It is very rich <strong>to</strong> get this business vision from various<br />

perspectives: European, Asian & North American.<br />

Deep knowledge of project management techniques<br />

is crucial in any business situation and this was assimilated<br />

during ISMANS studies in Canada.<br />

8


Partners<br />

Universities<br />

Since its foundation, ISUGA has <strong>de</strong>veloped multiple<br />

aca<strong>de</strong>mic partnerships in both Asia and Europe. These<br />

cooperations testify <strong>to</strong> ISUGA’s international reputation.<br />

Our many partnerships allow us:<br />

• <strong>to</strong> attract international guest lecturers expert in Europe<br />

& Asia business ; <strong>the</strong> faculty comes from a range of 15<br />

different countries and 66% have a PhD<br />

• <strong>to</strong> welcome Asian language teachers <strong>to</strong> <strong>de</strong>liver language<br />

& culture courses <strong>to</strong> European stu<strong>de</strong>nts<br />

• <strong>to</strong> recruit foreign stu<strong>de</strong>nts<br />

• <strong>to</strong> arrange study abroad periods<br />

Companies<br />

Many companies cooperate with ISUGA for different<br />

purposes: teaching, continuous education, service and<br />

consultancy, internships and company projects. In a<br />

global economy, <strong>the</strong> range and quality of our company<br />

contacts is essential <strong>to</strong> <strong>the</strong> credibility of ISUGA qualifications.<br />

The various internships scheduled within <strong>the</strong> curriculum<br />

are a key part of <strong>the</strong> studies. They allow stu<strong>de</strong>nts <strong>to</strong> put<br />

<strong>the</strong>ir <strong>the</strong>oretical knowledge in<strong>to</strong> practice and <strong>to</strong> un<strong>de</strong>rstand<br />

business in a global context.<br />

PARTNER COMPANIES: ABN Amro Bank, AM2C,<br />

Cuisines Plus, Eurocopter, FedEx, Filet Bleu, Hénaff,<br />

Le Guellec, Panasonic, PDM Industries, Richemont, Royer,<br />

Si<strong>de</strong>l Filling Food, etc<br />

Administrations<br />

These partnerships with administrations allow ISUGA <strong>to</strong><br />

be more efficient and <strong>to</strong> provi<strong>de</strong> stu<strong>de</strong>nts with better working<br />

conditions with access <strong>to</strong> scholarships or <strong>to</strong> specific<br />

information about international tra<strong>de</strong>.<br />

PARTNER ADMINISTRATIONS:<br />

<strong>Quimper</strong> Communauté, Conseil Général du Finistère,<br />

Conseil Régional <strong>de</strong> Bretagne, Campus France, Bretagne<br />

International, APEC, etc<br />

EUROPE<br />

Belgique<br />

France<br />

UK<br />

ASIA<br />

China<br />

Hong Kong<br />

India<br />

Japan<br />

Taïwan<br />

Thaïland<br />

Université <strong>de</strong> Liège<br />

CIEL- Centre International <strong>de</strong>s Étu<strong>de</strong>s <strong>de</strong> Langues - Brest<br />

DIDACTIS - Paris<br />

ESC Bretagne - Brest<br />

IAE/UBO (Université <strong>de</strong> Bretagne Ouest) - Brest<br />

ISEN : Institut Supérieur d’Électronique<br />

et du Numérique - Brest<br />

ISMANS - Le Mans<br />

IGR : Université Rennes 1 - Rennes<br />

Glamorgan University - Cardiff<br />

ECNU : East China Normal University - Shanghai<br />

Hexi University - Hexi<br />

Lanzhou Commercial College - Lanzhou<br />

North China University of Technology - Beijing<br />

Northwest University for Nationalities - Lanzhou<br />

2 nd Northwest University for Nationalities - Yinchuan<br />

Qinghai Nationalities University - Xining<br />

Shanxi University of Finance & Economies - Taïyuan<br />

Shihezi University - Shihezi<br />

SIFT : Shanghai Institute of Foreign Tra<strong>de</strong> - Shanghai<br />

Suzhou University - Suzhou<br />

Qingdao University - Qingdao<br />

Xi’an International Studies University - Xi’an<br />

Xinjiang University - Xinjiang<br />

Yantaï University - Yantaï<br />

Tianshui Normal University - Tianshui<br />

Baptist University - Hong Kong<br />

Algol School of Management & Technology - Gurgaon<br />

RVIM - Bangalore<br />

Techno India Group - Kolkata<br />

Kanrin Japanese School - Yokohama<br />

Kyushu Women’s University - Kyushu<br />

Nagasaki University of Foreign Studies - Nagasaki<br />

Toyama University of International Studies - Toyama<br />

National Sun Yat-Sen University - Kaoshiung<br />

Phuket Rajabhat University - Phuket<br />

NORTH AMERICA<br />

Canada UQO : Université du Québec en Outaouais -<br />

Gatineau / Ottawa


2 % : North<br />

America<br />

6 % : Japan<br />

1 % : Oceania<br />

6 % : South-<br />

East Asia<br />

Geographic location<br />

Alumni Network<br />

40 % : France<br />

Since 1990 more than 800 alumni have graduated from<br />

ISUGA. After <strong>the</strong>ir studies <strong>the</strong>y build a business career<br />

ei<strong>the</strong>r in France or in Asia in a variety of sec<strong>to</strong>rs with companies<br />

of different sizes and nationalities.<br />

7 % : Europe<br />

They are appreciated for <strong>the</strong>ir practical knowledge of<br />

international business, <strong>the</strong>ir un<strong>de</strong>rstanding of Asian and<br />

38 % : China<br />

European markets and <strong>the</strong>ir language skills.<br />

Typical job assignments inclu<strong>de</strong> <strong>the</strong> following duties:<br />

purchasing, sourcing, communication, finance, logistics,<br />

management, marketing, human resources, sales<br />

Geographic location<br />

Functions<br />

2 % : North<br />

America<br />

6 % : Japan<br />

1 % : Oceania<br />

6 % : South-<br />

East Asia<br />

40 % : France<br />

9 % : Finance, Audit<br />

16 % :<br />

Management<br />

23 % : Marketing,<br />

communication<br />

19 % : Sales<br />

7 % : Europe<br />

38 % : China<br />

20 % :<br />

Purchasing,<br />

Logistics<br />

13 % :<br />

Import-Export<br />

10<br />

Suli GAO<br />

Functions<br />

2003 graduate<br />

royer group in hangzhou - rp chine<br />

9 % : Finance, Audit<br />

23 % : Marketing,<br />

“ISUGA was a miles<strong>to</strong>ne in my life. During my<br />

communication<br />

time <strong>the</strong>re,<br />

I<br />

16<br />

learnt<br />

% :<br />

<strong>to</strong> master <strong>the</strong> French language and culture and<br />

Management<br />

useful business skills.<br />

After ISUGA, thanks <strong>to</strong> its partnerships and my personal 19 % : Sales<br />

qualities, I obtained a master’s <strong>de</strong>gree in International<br />

Management at IGR.<br />

20 % :<br />

Since Purchasing, <strong>the</strong>n I have worked for two and half years at a Royer<br />

Logistics<br />

13 % :<br />

Group branch in Hangzhou (China) as Representative<br />

Import-Export<br />

Office<br />

Manager.<br />

ISUGA is not only a Business School; it opens your mind and<br />

gives you life opportunities if you know how <strong>to</strong> grab <strong>the</strong>m.<br />

I <strong>de</strong>finitively recommend energetic young people <strong>to</strong> study<br />

<strong>the</strong>re.”<br />

Quang Thanh TRINH<br />

2004 graduate<br />

olmix company - vietnam<br />

“I studied at ISUGA from September 2002 <strong>to</strong> 2004 after doing<br />

a French DUT (“Commercial Techniques”). I found <strong>the</strong> ISUGA course<br />

enriching for three things in particular that I learned:<br />

- <strong>to</strong> un<strong>de</strong>rstand Asian culture and <strong>the</strong> art of intercultural communication<br />

- <strong>to</strong> speak Chinese<br />

- <strong>to</strong> set up and succeed in a professional project with Project Management skills<br />

acquired on <strong>the</strong> ISUGA programme<br />

During my course, I did my second-year internship with <strong>the</strong> company OLMIX,<br />

a specialist Bre<strong>to</strong>n company supplying additives for animal feed and a variety of<br />

cosmetics. After obtaining my ISUGA Diploma I rejoined <strong>the</strong> same company, which<br />

gave me <strong>the</strong> task of setting up an office in Ho-Chi-Minh city in Vietnam. I have run<br />

this office ever since, my main responsibility being <strong>to</strong> put in<strong>to</strong> place a commercial<br />

strategy for <strong>the</strong> group in <strong>the</strong> Asia-Pacific area. This involves, for example, forming,<br />

training and motivating teams and launching new products on<strong>to</strong> <strong>the</strong> various<br />

markets.”


Practical Questions<br />

Tuition Fees<br />

Annual tuition fees for European stu<strong>de</strong>nts in 2010 are as<br />

follows:<br />

• 4,500 Euros for years 1 & 2<br />

• 6,250 Euros for years 3 & 4<br />

• 8,000 Euros for year 5<br />

Stu<strong>de</strong>nts are given “French stu<strong>de</strong>nt status” during <strong>the</strong>ir<br />

studies, which enables <strong>the</strong>m <strong>to</strong> access university restaurants<br />

& hostels and <strong>to</strong> benefit from stu<strong>de</strong>nt health insurance.<br />

Accommodation and Meals<br />

OPAC, <strong>the</strong> state French public housing organization, provi<strong>de</strong>s<br />

4 stu<strong>de</strong>nt hostels in <strong>Quimper</strong>, including one on <strong>the</strong><br />

EMBA campus and <strong>the</strong> rental of studios is supervised by<br />

this organization. All stu<strong>de</strong>nts are eligible for a French<br />

housing subsidy (“APL”) paid by <strong>the</strong> “Caisse d’allocations<br />

familiales” (“CAF”). www.opac-cornouaille.fr<br />

Regarding meals, stu<strong>de</strong>nts have access <strong>to</strong> low-cost<br />

lunches at <strong>the</strong> university restaurant across <strong>the</strong> road from<br />

<strong>the</strong> EMBA campus.<br />

Stu<strong>de</strong>nt Life<br />

The Stu<strong>de</strong>nts’ Association is named “HINODE”, meaning<br />

“rising sun” in Japanese. Its role is <strong>to</strong> animate <strong>the</strong> internal<br />

life of <strong>the</strong> school by organizing cultural, sporting and<br />

social events.<br />

EMBA and its Environment<br />

EMBA is located in <strong>Quimper</strong> in north-west Brittany, about<br />

ten minutes by bus from <strong>the</strong> city center. Five minutes<br />

walk from <strong>the</strong> school <strong>the</strong>re is a large shopping center with<br />

many shops and places <strong>to</strong> eat.<br />

<strong>Quimper</strong> is <strong>de</strong>signated as a his<strong>to</strong>rical and artistic city (<strong>the</strong><br />

Ca<strong>the</strong>dral St Corentin, <strong>the</strong> famous HB Henriot pottery etc)<br />

and its thriving economy is based on its light industry,<br />

<strong>to</strong>urism and maritime activity.<br />

EMBA is situated near <strong>the</strong> river O<strong>de</strong>t on <strong>the</strong> outskirts of<br />

<strong>the</strong> city. Nearby <strong>the</strong>re is a mo<strong>de</strong>rn swimming pool with<br />

both fun areas (waves, sauna, jacuzzis and <strong>to</strong>boggan) and<br />

a pool for more serious swimmers. The beautiful lake and<br />

sporting complex of Creach Gwen are right nearby, with<br />

excellent facilities for enthusiasts of football, badmin<strong>to</strong>n,<br />

volleyball, tennis (indoor and outdoor), sailing, kayaking<br />

and archery. Moreover, <strong>the</strong> Brittany coast is only 15 kilometers<br />

away with multiple nautical activities available:<br />

surfing, sailing, windsurfing and so on.<br />

There are many opportunities for relaxation and leisure<br />

while you are at EMBA!<br />

Admission Requirements<br />

Besi<strong>de</strong>s a good level in general culture and English language,<br />

applicants should show a strong motivation<br />

consistent with <strong>the</strong> content of ISUGA studies.<br />

Selection*<br />

Selection is carried out initially by <strong>the</strong> careful screening<br />

of application documents. Selected applicants are <strong>the</strong>n<br />

invited <strong>to</strong> an Assessment Day between April and August<br />

which inclu<strong>de</strong>s <strong>the</strong> following elements:<br />

• an English test of listening comprehension<br />

• a written general knowledge test (current affairs, business<br />

news, geography, his<strong>to</strong>ry and culture etc.)<br />

• an individual interview with EMBA direc<strong>to</strong>rs in English<br />

and/or French<br />

The closing date for applications is <strong>the</strong> end of July.<br />

Degree<br />

Langues & Culture<br />

Europe-Asie<br />

BBA in Europe-Asia<br />

International Business<br />

Chargé d’Affaires<br />

Europe-Asie<br />

MBA in Europe-Asia<br />

International Business<br />

Admission<br />

level**<br />

High school<br />

2 years<br />

of higher<br />

education<br />

3 years<br />

of higher<br />

education<br />

4 years<br />

of higher<br />

education<br />

Admission<br />

requirements<br />

Any<br />

Any<br />

Business /<br />

Economics /<br />

Management<br />

Business /<br />

Economics /<br />

Management<br />

*with stu<strong>de</strong>nts abroad it may be difficult <strong>to</strong> arrange <strong>the</strong>se face<strong>to</strong>-face<br />

interviews and in certain cases alternative procedures<br />

such as phone interviews may be consi<strong>de</strong>red<br />

**some applicants may base <strong>the</strong>ir application on <strong>the</strong>ir professional<br />

experience instead of or in addition <strong>to</strong> <strong>the</strong>ir formal qualifications;<br />

each application is consi<strong>de</strong>red on its merits on a case-by-case<br />

basis<br />

Applicants must be strongly-motivated <strong>to</strong> study East-<strong>West</strong><br />

culture and tra<strong>de</strong>. A minimum good intermediate level of<br />

English is required since all business courses are given in<br />

English. However, no prerequisite is specified for French /<br />

Chinese / Japanese languages.<br />

VISAS: Where possible EMBA assists stu<strong>de</strong>nts with <strong>the</strong>ir visa<br />

applications. However, it is <strong>the</strong> responsibility of individual stu<strong>de</strong>nts<br />

<strong>to</strong> initiate <strong>the</strong> appropriate procedures in <strong>the</strong>ir country<br />

of origin (contact with French embassy, filling in of<br />

application forms, etc.).


I<br />

L<br />

ÎLE MAURICE<br />

D<br />

E<br />

I<br />

Where are <strong>the</strong>y now?<br />

A L A S K A<br />

US<br />

Océan<br />

Pacifique<br />

Nord<br />

C<br />

A<br />

N<br />

A<br />

MEXIQUE<br />

D<br />

E T A T S - U N I S<br />

A<br />

Julien THANADABOUTH<br />

2002 graduate<br />

lvmh<br />

Paris<br />

Émilie MOUCHART<br />

2003 graduate<br />

royer<br />

Rennes<br />

Luc GODARD<br />

1995 graduate<br />

bro<strong>the</strong>r inc<br />

Montréal<br />

Océan<br />

Atlantique<br />

Nord<br />

R O Y A U M E -<br />

U N I<br />

FRANCE<br />

Océan Arctique<br />

Stéphanie ETES<br />

2008 graduate<br />

areva<br />

Paris<br />

ALLEMAGNE<br />

G U I N E E<br />

L I B Y E<br />

R U S S I E<br />

I R A N<br />

K A Z A K H S T A N<br />

Fanély SEPULCHRE<br />

2001 graduate<br />

jules<br />

Shanghai<br />

HOU Yuanqing<br />

2007 graduate<br />

johnson controls<br />

Shanghai<br />

LU Nan<br />

2002 graduate<br />

olmix<br />

Pékin<br />

I N<br />

C H<br />

M O N G O L I E<br />

I<br />

THAÏLANDE<br />

M A<br />

V I E<br />

L A<br />

N<br />

T N A M<br />

I S<br />

I E<br />

E<br />

TAIWAN<br />

PHILIPPINES<br />

Johanna FICATIER<br />

2006 graduate<br />

yasuma co.ltd<br />

Kanazawa<br />

Vincent NELIAS<br />

1992 graduate<br />

van cleef & arpels<br />

Tokyo<br />

Chris<strong>to</strong>phe PRIET<br />

2006 graduate<br />

cartier<br />

Tokyo<br />

JAPON<br />

ÎLES<br />

Ho Chi MARSHALL Minh<br />

Océan<br />

Pacifique<br />

Nord<br />

Erwan PHILIPPE<br />

2001 graduate<br />

microsoft<br />

Florence CASIEZ<br />

2000 graduate<br />

San Diego<br />

Océan<br />

Pacifique<br />

Sud<br />

A R G E N T I N E<br />

B<br />

R<br />

E<br />

S<br />

Océan<br />

Atlantique<br />

Sud<br />

M O Z A M B I Q U E<br />

S E Y C H E L L E S<br />

Océan<br />

Indien<br />

Quang Thanh TRINH<br />

2004 graduate<br />

olmix<br />

Ho Chi Minh<br />

N<br />

D<br />

O<br />

N<br />

E<br />

S<br />

I<br />

Tiphaine PETEUL<br />

2001 graduate<br />

yusen global logistics<br />

Sydney<br />

E<br />

A U S T R A L I E<br />

R O Y A U M E -<br />

U N I<br />

L o n d r e s<br />

P A Y S - B A S<br />

B E L G I Q U E<br />

P a r i s<br />

A L L E M A G N E<br />

Eric LE FLECHER<br />

1998 graduate<br />

bouygues construction<br />

Malabo<br />

ANTARCTIQUE<br />

Sébastien HESRY<br />

2000 graduate<br />

groupe royer<br />

Sarah KONG A SIOU honk kong<br />

2000 graduate<br />

opiocolor mosaic pet ltd<br />

Singapour<br />

Q u i m p e r<br />

FRANCE<br />

S U I S S E<br />

I T A L I E<br />

Vijay BOLIPELLI<br />

2007 graduate<br />

olmix<br />

Hy<strong>de</strong>rabad<br />

E S P A G N E<br />

Campus Creac’h Gwen<br />

1, avenue <strong>de</strong> la plage <strong>de</strong>s gueux<br />

29000 <strong>Quimper</strong> - France<br />

Tél. +33 (0)2 98 10 16 16<br />

Fax +33 (0)2 98 10 16 00<br />

contact@emba.fr<br />

www.isuga.fr<br />

SCHOOL OF QUIMPER CHAMBER OF COMMERCE

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