visit peak district & derbyshire dmo annual report ... - Thedms.co.uk

turning events into
short breaks
The DMO website features a powerful database of events
and festivals and can also be downloaded as a mobile
website for the latest event information.
As the official tourist board for
the Peak District and Derbyshire,
the DMO works with festival and
event organisers to attract visitors
throughout the year, especially
outside busy holiday periods.
Enjoy a feast of live entertainment
FESTIVALS
AND EVENTS
EXPLORER MAP SERIES
www.visitpeakdistrict.com
THE DMO CAN HELP
DEVELOP A FESTIVAL
IDEA AND TAKE IT TO
MARKET…
MAJOR EVENT WEBSITES LINK BACK TO TOURIST BOARD
MEMBER INFORMATION RECORDS AND WEBLINKS
“At Red Bull we invest a huge amount of time to find
the most unique and inspiring locations in the UK
to hold our events. The Peak District has been on
our radar for a number of years and upon meeting
the team at Visit Peak District this connection only
became stronger. From our very first meeting, they
have helped us with their local knowledge and
expertise.
In
association
with
Take
your time to
explore
…
Abigail Polkey
is our most recent recruit and provides administration
support to all departments within our team.
Email: abigail.polkey@visitpeakdistrict.com
Their support and passion has given us the
perfect platform to speak to local stakeholders and
residents, all the time working as a partnership to
ensure we both achieve our goals.”
Chris Tong
Head of Sport at Red Bull UK
… THE DMO WORKS WITH
EVENT ORGANISERS TO
ENSURE THAT TOURIST
BOARD MEMBERS ARE
PROMOTED ALONGSIDE
EVENTS.
“Visit Peak District pulls everybody together, for
example with the Peak District Walking & Outdoor
Festival and makes more of what we have by doing
this. Including events in the walking festival better
promotes my business.”
Mick Cornfield
Outdoor Scene Adventures
COLLECT YOUR FIVE ‘MUST SEE’ EXPLORER MAPS NOW
The new Explore More Festival Guide attracts holiday
makers and repeat visits.
(see explore more guides on page 12 for more details)
Jane Price is marketing projects
manager for the DMO.
Email: jane.price@visitpeakdistrict.com
Pictured here with
BBC’s Julia Bradbury in
Buxton, Jane’s projects
include the Walking
Festival programme,
the Explore More Maps,
Romantic Peaks and
New Year New You!
Derbyshire becomes Spookyshire as
we shriek at the Peak!
‘‘
at Poole’s Cavern. Collective marketing like
Visit Peak District and Derbyshire’s
Spookyshire campaign to attract visitors during
October half term has been a terrific success
this really puts us on the map, and it’s turned
October half term into August bank holiday for
us. Brilliant!
’’
Alan Walker
Poole’s Cavern, Buxton
…
14
…
15