visit peak district & derbyshire dmo annual report ... - Thedms.co.uk

Reassuringly Popular
– Our Flagship Publication
Although the DMO increasingly uses digital media,
websites and social networks, a printed guide or handbook
generates sales for advertisers, helps to reinforce the
excitement of a holiday in the area and plan must-see lists
in advance for many of our target markets.
We print more than half a million copies of publications a year,
with an estimated readership of almost 2 million.
Most guides are produced towards the end the year, in
preparation for a New Year campaign. Space in popular guides
is limited and over subscribed so please reserve early to
guarantee a position.
Some DMO guides and magazines attract visitors from the UK
and overseas whilst others disperse visitors around Derbyshire
and the wider Peak District. Publications that attract visitors
tend to be grouped into themes (eg Royal Peak / Metro Peak /
Lights Camera Action), whilst dispersal publications are usually
divided into geographic areas. Most guides and maps have
advertising opportunities on them, ranging from £45 to £4,500
for the back cover of the Peak District Visitor Guide.
Visitor Guide 2O12
Visitor Guide listings
Advertise your accommodation, visitor attraction, museum, gardens, activity centre,
restaurant, spa or sports facilities in the Peak District Visitor Guide.
The Cottage, Crimbles Lane
Enhanced entry 1/6 page listing
VISITENGLAND
Carol and John Sutcliffe
The Old School House, Main Street
£250 to £530 per week
Youlgrave, Bakewell, Derbyshire DE45 1UW
Short breaks from £160
T: 01629 636570
3 bedrooms, sleeps 5
cottage@oldschoolhall.plus.com
www.thecottage-crimbleslane.co.uk
Tucked away down short, steep path from village street with shop, post
office and pubs. Period cottage sleeps 2 (king-sized bed). Central heating,
wood burner. Studio has a double and small single room. Own shower room
with loo. All set in private garden overlooking Bradford Dale.
MEMBER
• Gold Layout
• Up to 3 photos
• 50 word description
• Up to 4 logos to promote your awards
• Additional award winner header if appropriate
• For the latest prices please see the Booking Form
Visitor Guide Entry
Sunnyside
Standard entry
1/12 page listing
Ms Joan Steed
Falkland House
10 New Road
Youlgreave, Bakewell DE45 1WP
T: 01629 636195
info@sunnysideyoulgrave.co.uk
www.sunnysideyoulgrave.co.uk
Homely, private, self-contained accommodation on 1 level with open views
to Dales. Garden access. Close to local amenities (including pub restaurants),
Chatsworth, Haddon Hall, Bakewell. Excellent local walking.
• One landscape or portrait photo
• 30 word description
• Up to 4 logos to promote your awards
• Additional award winner header if appropriate
• For the latest prices please see the Booking Form
NEW
VISITENGLAND
MEMBER
£240 to £390
per week
Short breaks
from £190
1 bedroom
sleeps 2
Make your product stand out even more by sponsoring
one of the editorial themed spreads within the visitor guide.
DMO Photography partners, Metro Peak, Film and TV, The
Great Outdoors are all available. Sponsors will receive
logo credit, editorial and information panel on the
sponsored spread.
The Peak District Visitor Guide is also viewed
online by more than 45,000 people a year.
www.visitpeakdistrict.com
PEAKS_2011.indd 1 04/05/2012 16:56
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Peak District Visitor Guide
– Published annually in December
Our destination brand’s flagship publication. Widely
advertised and requested, the definitive printed guide for
accommodation and attractions, activities and adventures
in the Peak District holiday area.
…
Support Advertising
Members may also decide to take supporting advertising
in the Visitor Guide to increase their profile or get across
a very specific message or offer. Space is purchased
in quarter, half, full and double page insertions. Some
premium positions are available.
HALF
Peak
PAGE AD_STAGE A:Layout
District
1 7/9/10 14:57 Page 1
Farm Holidays
Choose from fabulous farmhouse
B&Bs, stunning self catering
country cottages, cosy log cabins,
homely caravans and camping,
set in the spectacular Peak District
countryside.
Scan QR Code to
experience a real
working farm
Print run: 150,000 plus interactive on-line e-version
now available
Contact Felicity Brown on 01629 540262
email: enquiries@peakdistrictfarmhols.co.uk
www.peakdistrictfarmhols.co.uk
About the audience: More than 100,000 guides are
personally requested by prospective short-break takers
responding to media campaigns across the UK. Featured
at major exhibitions (eg; BBC Countryfile Show) Heavily
promoted and featured in partner media and other
websites.
Details: See booking card for deadlines, listing (standard/
silver, enhanced/gold) and advertising information.
…
Rachel Guest
Conference derbyshire & partnerships
Rachel Guest looks after Conference
Derbyshire members and drives the
DMO marketing push to attract more
conferences, weddings and events
to the region. She also handles sales
for a portfolio of premium positions in our publications and
sponsorship opportunities with commercial partners.
Email: rachel.guest@visitpeakdistrict.com
Email: liz.mackenzie@visitpeakdistrict.com
…
Liz Mackenzie
Commercial Manager
Liz Mackenzie is responsible for building
new and existing relationships with
commercial partners and focuses on
commercial opportunities.
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