visit peak district & derbyshire dmo annual report ... - Thedms.co.uk
visit peak district & derbyshire dmo annual report ... - Thedms.co.uk
visit peak district & derbyshire dmo annual report ... - Thedms.co.uk
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Having a DMS re<strong>co</strong>rd ensures that your details are returned in searches<br />
www.<strong>visit</strong><strong>peak</strong><strong>district</strong>.<strong>co</strong>m<br />
More than a quarter of a million<br />
<strong>visit</strong>ors a month and growing<br />
Over 3million <strong>visit</strong>s a year are made to the official tourist<br />
board website for the Peak District and Derbyshire area.<br />
From here people search re<strong>co</strong>rds of where to stay, what to<br />
see, and learn more about the fascinating lives and culture<br />
of Derbyshire and the Peak District.<br />
The DMO site includes links to other <strong>co</strong>ntent rich Peak District<br />
websites and features blogs, photos, videos and other editorial<br />
<strong>co</strong>ntent from partners and members.<br />
The Website pages sit on top of a huge database of re<strong>co</strong>rds<br />
known as the DMS (Destination Management System). This<br />
re<strong>co</strong>rd-based system requires advertisers to have a data listing<br />
so that they can appear in searches, browses and short break<br />
promotions on the website.<br />
advertising options<br />
Members purchase standard (silver) or enhanced (gold) DMS listings on the system which are then published<br />
when web <strong>visit</strong>ors search or browse the system.<br />
Over 1 million property, 250,000 venue and 80,000<br />
event re<strong>co</strong>rds are viewed EVERY MONTH.<br />
Standard Website Entry<br />
• Optional Online trading package for Ac<strong>co</strong>mmodation<br />
• Take online bookings or reservations<br />
• Promote special offers<br />
• Display and prices including short breaks<br />
• Up to four images<br />
• Link to your website<br />
• Display room details<br />
• Description of up to 200 words<br />
• Directions, map and links to local ac<strong>co</strong>mmodation, events<br />
and attractions<br />
• ‘Send to a friend’ link<br />
www.<strong>visit</strong><strong>peak</strong><strong>district</strong>.<strong>co</strong>m<br />
…<br />
22<br />
Membership re<strong>co</strong>rds, BRM and DMS functions are<br />
overseen by Joanna Faulkner the DMO’s Information<br />
and Data Manager (joanna.faulkner@<strong>visit</strong><strong>peak</strong><strong>district</strong>.<br />
<strong>co</strong>m) assisted by Data Support Officer Caroline Cordas<strong>co</strong><br />
(caroline.<strong>co</strong>rdas<strong>co</strong>@<strong>visit</strong><strong>peak</strong><strong>district</strong>.<strong>co</strong>m)<br />
…<br />
joanna faulkner<br />
…<br />
caroline <strong>co</strong>rdas<strong>co</strong><br />
Enhanced Website Entry<br />
• ‘Priority Polling’ Enhanced advertisers always listed first<br />
within user defined search parameters<br />
• Optional Online trading package for Ac<strong>co</strong>mmodation<br />
• Take online bookings or reservations<br />
• Promote special offers<br />
• Display availability and prices including short breaks<br />
• Photo Gallery of up to 6 images, one of which may be either<br />
an ipix or Youtube video to showcase your business<br />
• Link to your website<br />
• Description of up to 200 words<br />
• Directions, map and links to local events,attractions and<br />
ac<strong>co</strong>mmodation<br />
• ‘Send to a friend’ link<br />
• At least one link within an CMS editorial feature on<br />
go<strong>peak</strong>s.<strong>co</strong>m<br />
• Featured link within at least two e-newsletters a year<br />
Your DMS re<strong>co</strong>rd <strong>co</strong>ntains detailed search fields which allows the customer to find what<br />
they’re looking for. Users specify search radius mileage and other useful criteria.<br />
An Enhanced DMS re<strong>co</strong>rd<br />
…<br />
araam tehrani<br />
DMO’s New Media Marketing Executive<br />
His role is to create and deliver interesting web<br />
<strong>co</strong>ntent that will attract new viewers, build loyalty<br />
and create interaction with customers, viewers<br />
and users.<br />
Email: araam.tehrani@<strong>visit</strong><strong>peak</strong><strong>district</strong>.<strong>co</strong>m<br />
Over 8,000 Facebook<br />
followers<br />
More than 1.5million<br />
friends of fans<br />
6,000 tweet followers in<br />
five ac<strong>co</strong>unts<br />
35,000 video views on<br />
You Tube<br />
Araam also heads up Visit Peak District’s<br />
HD Video Services, making in-house<br />
productions for <strong>co</strong>nsumer and industry<br />
audiences. In 2011 the DMO launched a<br />
Film and Video platform on Visit<strong>peak</strong><strong>district</strong>.<br />
<strong>co</strong>m. Get Here TV presents Peak District and<br />
Derbyshire videographers and filmmakers,<br />
trailers for movies shot in the area, and<br />
interesting documentaries and presentations<br />
about the history and lives of those who live<br />
and work in the Peak District area.<br />
…<br />
23
Change language