Haircare Australia Magazine 33

OVERSEAS
evo
TAIWAN
ASIA IS AN EXCITING,
EMERGING MARKET FOR
EVO & FABULOSO PRO
– Phil Taylor Australia/Asia Pacific Brand Manager
IN ONE OF THE biggest most extravagant
launches to date, Fabuloso Pro hit Taiwan.
The evo team was in Taiwan once again in
early February. This time to launch Fabuolso
Pro at one of Taiwan’s leading salon’s, Visavis,
one of the most highly regarded and prestige
salons in Taipie, not to mention one of the
biggest. Housing 50+ work stations, this truly
remarkable space provided the perfect setting
for harnessing the passion and creative flare,
that was so present among those involved in
the launch.
evo rolled out two launch events, the first, a
small private event for a select 50 of Taiwan’s
well renowned media personalities, going
through the in’s and out’s of Fabuloso with
evo Asia Pacific brand Manager, Phil Taylor and
International Technician Jay Kownacki.
The second launch, the biggest of the two, saw
260 of Taiwan’s industry leading hairdressers
and colourists come together and be truly
captivated by Fabuloso Pro.
Each given the chance to learn and
interact with the range, their response was
overwhelming. The launch was fast-paced and
high energy incorporating entertainment from
a local dance act, with amazing hair (supported
by the Eros salon artistic team).
The week wrapped up with Jay, educating some
200 colourists in work shops across the county
and developing evo's Taiwanese education
team to ensure that ongoing education in the
region is in good hands.
"Asia is an exciting, emerging market for evo
& Fabuloso Pro. The level of passion and
enthusiasm our distributors have for our brands
and education is only surpassed by their clients,
the stylist and colourist. Next stop will be
Singapore at the start of May. We can't wait".
Phil Taylor
Australia/Asia Pacific Brand Manager
36 HAIRCARE AUSTRALIA