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26899 for PDF - The Jimmy Fund

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Burger King ®<br />

campaign<br />

is a whopping success<br />

Patrons visiting BURGER KING ® (BK) restaurants throughout<br />

the month of August received a special offer: the<br />

opportunity to help the <strong>Jimmy</strong> <strong>Fund</strong> eradicate pediatric<br />

cancers. Marking its sixth outing <strong>for</strong> BK in 2005, the<br />

A Chance <strong>for</strong> Kids program once again proved a smash<br />

hit, tallying an impressive $1 million in support of cancer<br />

research and care.<br />

“Year after year, the A Chance <strong>for</strong> Kids promotion has<br />

offered the Burger King family a unique opportunity to reaffirm<br />

its commitment to defeating pediatric cancers,” said Jim Joy, northeast<br />

division vice president <strong>for</strong> BURGER KING Corporation. “Its continuing success<br />

can be traced to the generosity displayed by our franchisees, team members,<br />

and, of course, our valued guests who participate in the program.”<br />

As in past years, five young <strong>Jimmy</strong> <strong>Fund</strong> Clinic patients were chosen to serve<br />

as the campaign’s “Small Fries.” This year’s pack of Small Fries—Lilly, 13;<br />

Learah, 8; Ryan and Maddie, both 3; and Waleed, the youngest at age 19<br />

months—appeared on the program’s promotional materials, providing further<br />

motivation <strong>for</strong> program participation.<br />

A chance to win<br />

Held at select BK restaurants in Massachusetts, Connecticut, Maine, New Hampshire,<br />

Rhode Island, Vermont, New York, New Jersey, Ohio, and Pennsylvania, the campaign<br />

was rolled out by in-restaurant team members who invited customers to give $1<br />

to the <strong>Jimmy</strong> <strong>Fund</strong> and, in turn, received scratch<br />

cards guaranteed to win prizes. Among the available<br />

rewards were BK signature menu items, Amtrak<br />

tickets, an all-inclusive trip to Jamaica, and the<br />

grand prize—a 2006 Hyundai Sonata sedan generously<br />

provided by Hyundai Motor America.<br />

“All of our staff jumped on the program early<br />

and that has been the secret to our success,”<br />

explained Ron Brown, manager of the BK restaurant<br />

in Hazlet, N.J. “When you think of your<br />

own child getting sick, it really inspires you to<br />

help other children, and this is one very concrete<br />

way <strong>for</strong> us to do just that. Participating in this<br />

program really is a win-win, <strong>for</strong> us and <strong>for</strong> pediatric<br />

cancer patients. It is a great cause.”<br />

Tailgating, tickets<br />

& tackling cancer:<br />

Bid online <strong>for</strong> Patriots ticket packages!<br />

Tailgate in style and watch the three-time Super<br />

Bowl Champion New England Patriots. All funds<br />

raised will support Dana-Farber’s lifesaving mission.<br />

www.dana-farber.org/pats<br />

Eaton Vance<br />

exemplifies strong<br />

corporate citizenship<br />

Areputation <strong>for</strong> innovation, profitability, and integrity led<br />

the Boston Business Journal to name Eaton Vance Corp.<br />

its 2005 Company of the Year. <strong>The</strong> investment management<br />

firm’s commitment to the community, including its longstanding<br />

support <strong>for</strong> Dana-Farber, was certainly another motivating<br />

factor. Eaton Vance’s multifaceted ef<strong>for</strong>ts on behalf of the<br />

Institute and the <strong>Jimmy</strong> <strong>Fund</strong> have resulted in gifts totaling<br />

nearly $500,000.<br />

“Boston businesses have been very supportive of Eaton Vance,”<br />

said the firm’s Chief Administration Officer Jeff Beale, “and we<br />

recognize that it is important to help the community in return.<br />

Our corporate culture includes supporting our employees and the<br />

causes they care about, including Dana-Farber. It’s simply part of<br />

being a good citizen.”<br />

Eaton Vance’s good citizenship and outpouring of generosity is<br />

the direct result of its dedicated employees and management team.<br />

<strong>The</strong> company’s Boston Marathon ® <strong>Jimmy</strong> <strong>Fund</strong> Walk team has<br />

raised more than $325,000 since 2000, and its combined support<br />

<strong>for</strong> DFCI via the Annual <strong>Fund</strong>, event sponsorships, and giftmatching<br />

has garnered an additional $150,000.<br />

Send a message of hope<br />

this holiday season<br />

Show your commitment to fighting cancer by giving our<br />

Holiday Greeting Cards and Patriots & Red Sox-themed gifts.<br />

All proceeds will benefit Dana-Farber’s lifesaving mission.<br />

View and order from our selection of cards and gifts at<br />

www.jimmyfund.org/holiday or call (617) 632-5420.<br />

Members of the Eaton Vance management team and Dana-Farber<br />

Leadership Council (left to right) Neil Sullivan, Bill Gillen, Jeff Beale,<br />

and Mark Burkhard celebrate the group’s fundraising success at the<br />

fifth annual Eaton Vance Rooftop Reception in June.<br />

Personal motivation<br />

Ask Eaton Vance’s employees who inspired them to get involved<br />

with Dana-Farber, and two names will come to mind: <strong>for</strong>mer Vice<br />

Chairman, President, and CEO Dozier Gardner and Senior Vice<br />

President and National Sales Director Bill Gillen. After rallying<br />

the company’s goodwill through 1998, Gardner, an Institute<br />

Trustee, passed the baton to Gillen, his colleague.<br />

Acting on the principle that there is strength in numbers,<br />

Gillen—who also co-chairs the 120-member Dana-Farber<br />

Leadership Council—has galvanized others to share his passion<br />

<strong>for</strong> Dana-Farber and demonstrate it through personal and corporate<br />

philanthropy.<br />

“Many of us at Eaton Vance have been personally touched by<br />

cancer,” said Gillen, who was just 16 years old when his 48-yearold<br />

father died of lung cancer. “We recognize how blessed we are<br />

to have a world-class cancer facility right here in Boston, and we<br />

feel strongly about supporting Dana-Farber by giving back.”<br />

6 Impact Fall 2005

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