26899 for PDF - The Jimmy Fund

Volume 8 • Issue 4
Impact
Thanking those who make a difference.
Fall 2005
www.dana-farber.org and www.jimmyfund.org
Dana-Farber makes its mark
at Gillette Stadium
3
Committed
Community
4
Spirited
Sponsors
In mid-August, Dana-Farber was presented with a rare
opportunity to gain national exposure. Thanks to the
generosity of Institute Trustee Jack Blais and his wife,
Shelley, the New England Patriots’ training facility at
Steadfast Institute supporters Jack and Shelley Blais are the
benefactors behind the naming of the Dana-Farber Field
House at Gillette Stadium.
Gillette Stadium was named the Dana-Farber Field House.
Institute President Edward J. Benz Jr., MD, and team
owner and Institute Trustee Robert Kraft were on hand in
Foxborough, Mass., to make the exciting announcement.
“Jack’s decision to name the Patriots’ field house in honor
of Dana-Farber is a public testament to two of his longstanding
loves: rooting for the Patriots and supporting
Dana-Farber in its efforts to beat cancer,” said Benz. “We
are grateful for this incredible opportunity.”
Personal connections
Blais’ passionate advocacy for Dana-Farber dates back 12
years to when his uncle was diagnosed with cancer at the
base of his tongue. He was given zero chance of survival, but
instead of accepting this death sentence, Blais brought his
uncle to Dana-Farber. After receiving individualized cuttingedge
treatment, he was cured of his cancer.
When the opportunity arose to purchase the naming rights
for the 80,000-square-foot field house, the avid Patriots fan
8
Passionate
Partner
9
Generous
Grant
10
Popular
Plate
continued on page 7
A course of determination brings walkers together
How far would you walk to support
someone diagnosed with cancer?
On Sept. 18, more than 6,000 people
answered that question by participating
in the 17th annual Boston Marathon ® Jimmy
With a squad of 131 walkers, including (left to right)
Chief Larry Barrnett of Ashburnham, Mass., Chief
Richard Vance of Boxborough, Mass., and Chief Neil
Erickson of Gardner, Mass., Team Police Chiefs was
the biggest participant group this year.
Presenting sponsor Hyundai
Motor America’s Walk team
raised more than $133,000
and partnered with
Andrea Gaziano (center),
a Jimmy Fund Clinic patient
who displayed her
heartfelt gratitude on
behalf of all families
facing cancer.
Fund Walk. The 2005 event, presented by
Hyundai Motor America for the third year, is
expected to surpass its $4.75 million goal and
bring total fundraising since the event’s 1989
inception to $40 million.
“Hyundai is pleased to play a leading role in
this event because it brings the community
together for an important cause,” said Hyundai’s
Eastern Region General Manager Mark Cronin.
“We are proud of our track record in helping to
create a world without cancer.”
Walkers tackled one of three courses—the
Hopkinton 26.2-Mile, Wellesley 13.1-Mile,
or Boston 3-Mile. “Walk With Me!,” a new
initiative, encouraged registered walkers to
recruit friends, family members, and coworkers
to sign up and commit themselves to
the cause.
continued on page 10
Above: Members of Team Vertafore—
(left to right) Co-captain Maria
Gonçalves, Kathy Gardziel, Matt
Perillo, Sandy Perillo, and Co-captain
Don Lord—banded together for the
17th annual Walk.
Right: Institute President Edward J.
Benz Jr., MD, and his wife, Peggy
Vettese, PhD, RN, cross the finish
line together for the fifth consecutive
year.
Volunteers, like Taber Sanderson
of Putnam Investments, helped
walkers stay hydrated, energized,
and safe throughout the
26.2-mile course.

Celebrating creative collaboration
Dear Friends,
I never cease to
think how fortunate
we are for the enormous
generosity of
our friends and
supporters and your
never-ending commitment
to help
Dana-Farber eradicate
the pain and tragedy of cancer.
Your creativity, enthusiasm, and
sheer energy are amazing, and in this
issue of Impact, we report on recent
examples of all three. One of the most
notable is a new partnership among
Dana-Farber; Institute Trustee Jack
Blais and his wife, Shelley; the threetime
Super Bowl Champion New
England Patriots; and team owner
and Institute Trustee Robert Kraft.
This unique collaboration has led to
the Pats’ indoor training facility
recently being renamed the Dana-
Farber Field House. In addition to
giving the Institute
invaluable national
attention, this exciting
new relationship offers
numerous opportunities
in the years to come.
Also, we are happy
to report on our recent
event successes. The
Jimmy Fund Golf season, which
raised $5.5 million this year, was
highlighted by longtime partner
Dunkin’ Donuts’ record-breaking
$1 million tournament. In addition,
more than 6,000 people stepped up
for the 17th annual Boston Marathon
® Jimmy Fund Walk, hoping to
raise more than $4.75 million. And
throughout New England and beyond,
the WEEI/NESN Jimmy
Fund Radio-Telethon brought
together sports fans and Jimmy
Fund supporters to help us raise an
unprecedented $2.4 million from
more than 12,000 donors.
In this issue, we also tell you about
two remarkable gifts from donors
whose long-term vision is furthering
our goal to end cancer. The Davis
family’s $2.5 million gift will support
the research of Ronald DePinho,
MD, and the groundbreaking
Center for Applied Cancer Science;
and the W. M. Keck Foundation’s
$1.5 million gift will advance the
cutting-edge work of the Human
Interactome Project.
Your gifts make possible an untold
number of breakthroughs, big and
small, every day. Thank you for all
you do for Dana-Farber.
Susan S. Paresky
Senior Vice President for Development
Lights, camera, action: A New England
tradition continues
In 1949, the Variety Club of New England (now
know as Variety Children’s Charity of New
England) organized a grassroots campaign to
raise money from movie audiences to aid Dana-
Farber’s fight against cancer. A New England
tradition that continues today, the Jimmy
Fund/Variety Club Theatre Collections
Program is the Jimmy Fund’s oldest annual
event. Many people remember passing the collections
canisters as children, and still look forward
to doing so each year.
This summer the custom continued, as volunteers
again took to the aisles with canisters to raise
critical funds. Theatres operated by National
Amusements, Inc., (including Showcase Cinemas and
Multiplex Cinemas) and Loews Cineplex Theatres, Inc.,
helped the program raise more than $800,000. The 2005
collections, which ran from May 27 through mid-July,
were bolstered by the release of the blockbuster movie,
“Star Wars, Episode III: Revenge of the Sith,” and other
summer hits. A generous $250,000 gift from the Regal
Foundation also helped boost the fundraising total.
National Amusements President Shari Redstone
has a long family history with the Jimmy Fund
and Dana-Farber. Both she and her father, Sumner
Redstone, are Dana-Farber trustees, and her grandfather,
Michael Redstone, was one of the founding
fathers of the Jimmy Fund.
“My family has been involved with the Jimmy Fund
since the beginning,” said Shari Redstone. “National
Amusements participated in the first theatre collection
in 1949, and I am so pleased we are able to continue
this important tradition.”
For more than five decades, movie audiences have answered
the call to help the Jimmy Fund and Dana-Farber save lives.
A movie trailer with a message
In the early days of the theatre collections, Hollywood
stars such as Bing Crosby, Ed Sullivan, James Cagney, and
Joan Crawford were all featured in filmed appeals encouraging
audiences to reach deep into their pockets and give
generously. In 2005, audiences watched the award-winning
“Strong as Iron” movie trailer featuring the inspiring
story of ironworkers who, while constructing a DFCI
building across from the Jimmy Fund Clinic, exchanged
waves and heartfelt messages with the young patients via
crayons and spray paint.
For the last 56 years, the program’s success has depended
both on volunteers committing their time and energy, as
well as the audiences’ generosity. Once again, this summer’s
New England moviegoers proved that caring for others is a
timeless endeavor.
Impact
Fall 2005 • Volume 8 • Issue 4
This issue covers gifts received and finalized
through the summer and fall of 2005.
Impact, a newsletter of Dana-Farber Cancer
Institute and the Jimmy Fund, is published by the
Department of Communications in collaboration
with the Division of Development for friends and
supporters of Dana-Farber and the Jimmy Fund.
President, Dana-Farber Cancer Institute
Edward J. Benz Jr., MD
Chief of Staff
Stephen E. Sallan, MD
Chief Medical Officer
Lawrence Shulman, MD
Chief Scientific Officer
Barrett Rollins, MD, PhD
Chair of Medical Oncology
James Griffin, MD
Chair of Pediatric Oncology
Stuart H. Orkin, MD
Senior Vice President for Development
Susan S. Paresky
Chairman of the Jimmy Fund
Michael J. Andrews
Senior Vice President for Communications
Steven R. Singer
Impact Editors
Laura DeCoste, Dawn Stapleton
Contributors
Alan Caplan, Michael Elvin, David Ferreira,
Brian Geer, Bob Israel, Sara Johnson,
Kristin Lacey, Brenda Mulligan, Susan Rice,
Beth Rossi, Lora Sharpe, Tom Ulrich, Coral Vogel
Art Director
John DiGianni
Designer
Irina Zlobina
Production Coordinator
Jeff Cleary
Photographers
Lucien Capehart, Lisa Cohen, Karen Cummings,
John Deputy, Dan Furness, Steve Gilbert, Shawn
Henry, Justin A. Knight, Matthew McKee, Mark
Ostow, Philip Porcella, Koren Reyes, Carolyn
Ross, Coral Vogel, Laura Wulf
Requests for copies of Impact may be sent to:
DFCI Development Office
10 Brookline Place West, 6th Floor
Brookline, MA 02445-7226
(617) 632-3019
or download an issue at
www.dana-farber.org/impact
Since its founding in 1947 by the late Sidney
Farber, MD, Dana-Farber Cancer Institute has
been committed to a single mission: providing
cancer patients with the best treatments available
today, while developing the cures for tomorrow.
Its researchers are also making strides against
illnesses as devastating as AIDS and as ordinary
as the common cold.
A principal teaching affiliate of Harvard Medical
School, the Institute is a founding member of
the Dana-Farber/Harvard Cancer Center, one of
39 comprehensive cancer centers designated by
the National Cancer Institute. Dana-Farber is
also one of 20 federally designated Centers for
AIDS Research in the United States. In addition
to providing advanced training for cancer physicians
and researchers, the Institute conducts
community-based programs in cancer control
and detection throughout New England.
Much of the work of Dana-Farber is made
possible by the generous supporters of the
Jimmy Fund, the fundraising organization
named for one of Dr. Farber’s young patients.
Founded in 1948, the Jimmy Fund is an official
charity of the Boston Red Sox, the Massachusetts
Chiefs of Police Association, the annual Pan-
Massachusetts Challenge bike-a-thon, and the
Variety Children’s Charity of New England.
Each year, thousands of volunteers and donors
organize and participate in Jimmy Fund events.
®
2 Impact Fall 2005

Giving is easy when you visit us online at www.dana-farber.org/how.
“
Community rallies $2.4 million in support for
WEEI/NESN Jimmy Fund Radio-Telethon
Every dollar matters” was the mantra embraced
by broadcasters as they brought cancer
patients’ stories of survival and hope to
the airwaves, encouraging the public to open their
hearts and wallets for Dana-Farber and the Jimmy
Fund. The 19-hour WEEI/NESN Jimmy Fund
Radio-Telethon, held Aug. 26, captured the hearts
of millions before culminating at 1 a.m. with gifts
totaling nearly $2.4 million.
Broadcast live from Fenway Park, the fourth
annual fundraiser featured an all-star lineup of athletes
and celebrities, scientists and caregivers, and
patients and their families. Audiences tuned in to
WEEI Sports Radio 850-AM, its affiliates, and New
Above, left to right: Boston Red Sox President and CEO
Larry Lucchino, former NHL player and referee Paul
Stewart, and Helen Heinsohn, wife of former Boston
Celtics player and coach Tom Heinsohn (far right),
share their personal stories of cancer survival with the
crowd at the “Sports Survivors’ Breakfast” event.
England Sports Network (NESN) and were
inspired to call in their pledges to some 300
volunteers manning the phones and working
behind the scenes. Gifts poured in from virtually
every state and as far away as Italy, while nearly
$300,000 was raised online.
“The cause is personal to us,” said Jason Wolfe,
director of programming and operations at WEEI.
“We believe in Dana-Farber’s doctors and their
research, and we have never met such courageous
patients. Our staff is moved by their strength, and
that motivates us to work even harder to get the
word out that the public should help. We’re so
honored they heeded the call.”
The Radio-Telethon achieved record pace by
3 p.m., when Institute Trustee Mike Gordon
announced a “partners challenge” gift of $115,000
on behalf of the Boston Red Sox partners, provided
that callers could match the figure. The
community passed the test, catapulting the
fundraising tally over the $1.5 million mark
by 6 p.m.
“It is imperative that we continue to fund the
great work being done by Dana-Farber and the
Jimmy Fund,” said NESN President Sean McGrail.
“Gifts of this magnitude not only enhance cancer
Above: After sharing her story on the air, two-time
cancer survivor Shari Berman celebrates life with her
family and her DFCI physician, Lawrence Shulman,
MD (right).
Left: Nearly 300 volunteers, including Eileen Moran,
work behind the scenes to answer phones and make
the Radio-Telethon a huge success.
WEEI radio personalities
John Dennis
(left) and Gerry
Callahan give a passionate
plea for public support.
research and treatment initiatives, but bring us closer
to eliminating this deadly disease in our lifetime.”
Pitching in
A throng of personalities—Ben Affleck, Tony
Danza, Jennifer Garner, and George Steinbrenner,
to name a few—called in and encouraged listener
support, and Sox ace Curt Schilling was among
those who came to Fenway for the cause.
“I’m incredibly proud to be part of an organization
that is associated with the Jimmy Fund,”
said Schilling. “People think about the Jimmy
Fund when they think about Boston and the
Red Sox. To have gotten into the public’s mind
to that depth says a lot about the city, the people,
and the organization.”
Four sports-themed events gave attendees a
bird’s-eye view of the action. Among them was a
kickoff event on the eve of the Radio-Telethon,
featuring actor-comedian Lenny Clarke. There,
prized auction items—including the exclusive Red
Sox-autographed 2005 Harley-Davidson Road
King ® , donated by Kelly Automotive Group
President Brian Kelly and Kelly’s House of Harley
Davidson General Manager Wayne Hathaway—
went to the highest bidders.
Stories of hope
As the day drew to a close, it was clear to everyone
involved that the Radio-Telethon’s true allstars
were Dana-Farber’s patients and families
whose courage and strength were inspiring.
“When my sons were 1 and 3 years old, I found
a lump under my arm and was diagnosed with
breast cancer. It was a shock,” said Shari Berman,
a two-time cancer survivor. “Luckily, I had a wonderful
doctor and received the best care and treatment
available. Dana-Farber has given me two
chances at life.”
Gift keeps lights burning brightly in the lab and lobby
Dana-Farber is a world class cancer center employing
more than 3,000 people and conducting
nearly 175,000 outpatient visits and infusions a
year. It requires a great deal of capital to finance the dayto-day
operations of the Institute and to ensure an optimal
experience for patients undergoing treatment.
Donors like Institute Trustee Marjorie and Walter
Salmon keenly understand the burgeoning costs Dana-
Farber incurs, from purchasing medical supplies and
basic lab equipment to making facilities improvements
and meeting countless other needs. The couple’s recent
gift of $100,000 provides momentum for the Institute’s
planned comprehensive capital campaign and supports
these most critical needs.
“It’s wonderful to build a building, but it is also
Longtime Jimmy Fund supporters Walter and
Marjorie Salmon are ensuring that day-to-day
operations at the Institute will be supported
for years to come.
important to maintain it,” said Marjorie Salmon,
whose family has a long history of philanthropy with
Dana-Farber. Her father, George Swartz, was one of the
original Jimmy Fund founders and a friend of Institute
founder Sidney Farber, MD.
“I always give unrestricted gifts because I believe the
Institute itself can best assess its immediate needs,”
added Salmon.
With these gifts, Dana-Farber can continue to provide
expert patient care and speed the pace of discovery.
“Paying for the day-to-day operations of the Institute
is always a challenge,” said Institute President Edward J.
Benz Jr., MD. “Gifts like that from the Salmons are of
the utmost importance, ensuring our patients receive
the best care possible.”
Impact Fall 2005 3

Get involved, have fun, and beat cancer at www.jimmyfund.org.
Jimmy Fund golfers combine
compassion with love of sport
As the holiday season approaches and New
England braces itself for another long
winter, the memories of a sensational
summer on the golf course are still being savored
at Dana-Farber. One hundred fifty Jimmy Fund
Golf tournaments were in full swing from March
through October to raise funds for research and
patient care at DFCI. Thanks to the hard work of
tournament directors, passionate players, generous
sponsors, and energetic volunteers, Jimmy Fund
Golf surpassed its ambitious $5.2 million goal this
year by $300,000.
Ten tournaments topped the $100,000 mark
this season (see box below), including the Dunkin’
Special thanks
2005 Golf Sponsors
Presenting Sponsors:
American Airlines
Dunkin’ Donuts
Top-Flite Golf Company
Media Sponsor:
Community Newspaper Company
Jimmy Fund Classic Presenting Sponsors:
Dunkin’ Donuts
Pepsi
Jimmy Fund Classic Sponsors:
James F. Stearns Co., Inc.
Mortgage Corporation of the East III
PI Worldwide
In Memory of William Sadowsky
Twins Enterprise, Inc.
We also recognize the special efforts of:
All-Star Incentive Marketing
Ameriprise Financial, Inc.
Amtrak
Dr. and Mrs. Robert Bornstein
Boston Red Sox
Champion Nationwide Contractor
Corporate Events Unlimited
Etopics
Grossman Cap Company
Modell’s Sporting Goods
New England Schooner/Evolve Golf
NESN
Prize Possessions
Rounder Books
Sonesta International Hotels Corporation
Starwood Hotels and Resorts Worldwide, Inc.
Strategic Hotel Capital, Inc.
The TJX Companies, Inc.
Waitkus Studios
Whirley Industries
2005 Top Fundraising Golf Tournaments
Dunkin’ Donuts George Mandell
Memorial Golf Tournament $1,025,000
Mark Ungerer Driving for the Cure
Memorial Golf Tournament $450,000
26th Annual Jimmy Fund Golf
Tournament/Jeffrey Vinick Memorial $410,000
P.A.R.T. 5th Annual Golf Classic $220,000
Robyn Elise Abrams Memorial
Golf Tournament $214,000
Mutual Funds Against Cancer
Golf Classic $200,000
The Jimmy Fund/UNICCO
Golf & Tennis Classic $140,000
Jimmy Fund Players Tournament $130,000
Kristin’s Fund Golf Tournament $105,000
David B. Perini, Jr. Memorial
Golf Tournament $100,000
Donuts George Mandell Memorial Golf Tournament
(featured in a separate story on page 8).
One tournament that went above and beyond in the
second half of the season was the P.A.R.T. (Prostate
Awareness for Research and Treatment) 5th Annual
Golf Classic, held Sept. 12 and co-chaired by Linda
Gates, Midge Lipkin, Dick Oresman, and Arlene
Tofias. Founded in 1999 and supported by the
Friends of Dana-Farber Cancer Institute, P.A.R.T. has
become one of Jimmy Fund Golf’s most successful
fundraising events.
“So many of our husbands, fathers, and sons have
faced prostate cancer,” said Lipkin and Tofias. “We
are showing our support for them by raising money
for research so that in the very near future no man
will have to face this deadly disease. Our golf tournament
is a fun and energetic way to support both doctors
and researchers in finding a cure.”
At this year’s tournament, held at Willowbend
Country Club in Mashpee, Mass., nearly 125 players
teed off to fight cancer and raised more than
$220,000, bringing the event’s cumulative fundraising
to nearly $1.5 million. This funding supports
the Friends of Dana-Farber P.A.R.T. Endowed
Fellowship, which was established in 2003 to help
DFCI to recruit and train the brightest young clinicians
and researchers in the field of prostate cancer.
Making the program possible
On Sept. 11 and 12, Jimmy Fund Golf hosted the
Jimmy Fund Classic tournament at The International
in Bolton, Mass., to show its appreciation for tournament
directors who each raised more than $20,000
and for the sponsors who made the program possible
this year. Nearly 300 people celebrated a job well done
by enjoying a day on the course.
Also honored that day were the three presenting
sponsors directly contributing to Jimmy Fund Golf’s
season of success. The generosity of American Airlines,
Top-Flite Golf Company, and Dunkin’ Donuts, as well
as media sponsor Community Newspaper Company,
In 1952, American industrialist Arthur
Vining Davis created a foundation to support
programs that would strengthen the
nation’s future. Upon his death in 1965, additional
foundations were consolidated and collectively
became known as the
Arthur Vining Davis
Foundations. Today,
the organization
generously supports
education, health care,
religion, and public television.
With its recent $200,000 grant to Dana-
Farber, the Arthur Vining Davis Foundations are
helping to make first-class palliative care readily
available to chronically and terminally ill
patients. Under the direction of Susan Block,
MD, chief of DFCI’s Division of Psychosocial
Oncology and Palliative Care, the specific aim of
this new program is to train doctors to help
Left to right: Representing Jimmy Fund Classic tournament
sponsor Mortgage Corporation of the
East III, Mike and Donna Rappa and Mike and Patti
Aizenstadt enjoy a day on the links at the season’s
culminating event.
has bolstered the success of each and every volunteerrun
tournament and the fundraising season as a whole.
“Jimmy Fund Golf is a one-of-a-kind program,”
said Robert Penicka, COO of Top-Flite Golf
Company. “It’s an honor to help bring together the
sport of golf and the important cause of advancing
research and improving patient care at Dana-Farber.”
With the continued backing of these great sponsors,
Jimmy Fund Golf participants will continue
their determined show of support until cancer is a
thing of the past.
P.A.R.T. 5th Annual Golf Classic Co-chairs Arlene
Tofias (left) and Midge Lipkin celebrate the tournament's
success with DFCI’s Philip Kantoff, MD.
Arthur Vining Davis Foundations
support palliative care
patients and their families relieve suffering,
reduce discomfort, and enhance quality of life.
“By creating a program that allows practicing
physicians to maintain their practice while
receiving training, the potential number of
physicians reached by this project and its overall
impact are greatly increased,” said Cheryl
Tupper, program director for religion and
health care at Arthur Vining Davis.
The foundations’ support will make it possible
to set competency standards for physicians
undertaking palliative care fellowship training
and potentially create an alternative pathway to
certification for mid-career physicians.
“This gift will allow us to identify core
competencies that all expert palliative care
physicians should possess,” said Block. “It will
also allow us to develop approaches to measure
proficiencies, potentially creating a model that
could be adapted by other fields.”
4 Impact Fall 2005

Davis family believes
in the basics
The Davis family has long been known for its generosity.
In the 1970s, the group honored two of its members with
the establishment of a foundation that supports cultural,
educational, and religious organizations in western Massachusetts.
Today, the Irene E. and George A. Davis Foundation remains
committed to a family legacy of funding local programs and projects
in a wide variety of fields, such as early education and the
needs of at-risk and underserved children.
Each member of the Davis family—Mary Davis; her sons,
John and Stephen; and daughter, Jane Davis-Kusek—are also
philanthropists in their own right. They have recently banded
together to fund groundbreaking cancer research with a gift of
$2.5 million to advance the work of Dana-Farber’s Center for
Applied Cancer Science (CACS).
“Through our foundation and as a family,” John Davis explains,
“we have been aware of Dana-Farber for a very long time. Like
many others, we have had friends treated there. We have seen the
progress the Institute has made in cancer research, and felt it was
an excellent investment on our part to fund the center’s work.”
Creating a drug development pipeline
Directed by Ronald DePinho, MD, the CACS was established
in the spring of 2004 with the goal of converting basic
Flight attendants elevate
research into second-hand
smoke
Dana-Farber physician-scientist
Kwok-
Kin Wong, MD,
PhD, has won a three-year,
$300,000 Clinical Innovator
Award from the Flight
Attendant Medical Research
Institute (FAMRI) for his
investigation into the effects
of second-hand smoke.
Established in September
2000 after a successful class
action lawsuit by flight
attendants against the tobacco
industry, FAMRI’s mission
is to sponsor research
Kwok-Kin Wong, MD, PhD, has been
awarded a Clinical Innovator grant from
the Flight Attendant Medical Research
Institute to propel research into the effects
of second-hand smoke.
into early detection, prevention, treatment, and cure of diseases caused by
exposure to tobacco smoke.
The Clinical Innovator Award is given to stimulate novel
research and foster groundbreaking discovery and creative
collaboration. “Dr. Wong’s project has the potential to
further FAMRI’s mission to combat the diseases caused by
exposure to second-hand smoke. We wish him success with
his endeavor,” said Elizabeth Kress, executive director of the
Miami, Fla.-based organization.
Wong’s research focuses on telomeres, specialized cellular structures found
on chromosomes that help regulate cell division and aging. Damaged telomere
function is implicated in the development of several forms of cancer.
Using a unique mouse model with telomeres tailored to resemble those in
humans, Wong will describe the effects of chronic second-hand smoke on
these important, tiny cellular components.
“I am deeply grateful to FAMRI for this honor,” said Wong, who works in
the Carole M. and Philip L. Lowe Thoracic Oncology Program. “The award
will greatly facilitate my research to understand the complex effect of secondhand
smoke on organ homeostasis.”
Mary Davis (second from left) and her children, (left to right) John, Jane,
and Stephen, are working together to drive basic cancer research forward.
molecular discoveries into new treatments for cancer. The Davis
family gift will fund the greatest need of the newly formed center,
the Therapeutic Monoclonal Antibody Core (TMAC).
Under the direction of James DeCaprio, MD, the TMAC
generates hundreds of antibodies that target the cells of the
five major cancers that are the foci of the CACS: colon, pancreas,
myeloma, lung, and melanoma. With a team of multidisciplinary
experts and the use of very specialized technologies,
these antibodies are evaluated for their effectiveness in inhibiting
their “targets” and reversing malignancy.
Successful antibodies—those that cause the cancer cells to be
destroyed—are ultimately fed into the CACS preclinical models
in its experimental therapeutic program. Needless to say, the
TMAC is a pivotal component of Dana Farber’s drug discovery
and development pipeline.
According to DePinho, the Davis family gift is nothing short
of transformative. “With penetrating insight, the Davis family
had the vision to recognize this key drug development component.
They clearly appreciate the enormous potential of the
CACS,” said DePinho. “Furthermore, they have provided a solid
foundation that will enable us to secure large governmental and
corporate grants to move our therapeutic programs forward into
the clinic.”
The Davis family is looking forward to celebrating the key
developments that are made as a result of their gift. “With this
seed money,” John explains, “we hope we can help save lives.”
Angling for the Jimmy Fund
Left to right: Grace, Harry, and Lili
Gahagan joined Trey Fallon at the
weigh station with their striped bass
at the 12th annual Joe Cronin Memorial
Fishing Tournament, held on Aug. 12
in Osterville, Mass. More than 55 boats
and 500 people participated in the
event, sponsored by Mellon Bank.
Together they raised $325,000 for the
Jimmy Fund—bringing the event’s
cumulative total to more than $1.5 mil-
lion since its inception. The fishing
tournament was hosted by Nauticus
Marina, Oyster Harbors Marine, and
the Crosby Boat Yard at the Osterville
Anglers Club. Participants were provided
with fishing gear, an on-board
lunch, and a fully staffed boat to take
them to top fishing spots off Cape Cod.
After a long day of fishing, everyone
gathered for dinner, a live and silent
auction, and an awards ceremony.
Impact Fall 2005
5

Burger King ®
campaign
is a whopping success
Patrons visiting BURGER KING ® (BK) restaurants throughout
the month of August received a special offer: the
opportunity to help the Jimmy Fund eradicate pediatric
cancers. Marking its sixth outing for BK in 2005, the
A Chance for Kids program once again proved a smash
hit, tallying an impressive $1 million in support of cancer
research and care.
“Year after year, the A Chance for Kids promotion has
offered the Burger King family a unique opportunity to reaffirm
its commitment to defeating pediatric cancers,” said Jim Joy, northeast
division vice president for BURGER KING Corporation. “Its continuing success
can be traced to the generosity displayed by our franchisees, team members,
and, of course, our valued guests who participate in the program.”
As in past years, five young Jimmy Fund Clinic patients were chosen to serve
as the campaign’s “Small Fries.” This year’s pack of Small Fries—Lilly, 13;
Learah, 8; Ryan and Maddie, both 3; and Waleed, the youngest at age 19
months—appeared on the program’s promotional materials, providing further
motivation for program participation.
A chance to win
Held at select BK restaurants in Massachusetts, Connecticut, Maine, New Hampshire,
Rhode Island, Vermont, New York, New Jersey, Ohio, and Pennsylvania, the campaign
was rolled out by in-restaurant team members who invited customers to give $1
to the Jimmy Fund and, in turn, received scratch
cards guaranteed to win prizes. Among the available
rewards were BK signature menu items, Amtrak
tickets, an all-inclusive trip to Jamaica, and the
grand prize—a 2006 Hyundai Sonata sedan generously
provided by Hyundai Motor America.
“All of our staff jumped on the program early
and that has been the secret to our success,”
explained Ron Brown, manager of the BK restaurant
in Hazlet, N.J. “When you think of your
own child getting sick, it really inspires you to
help other children, and this is one very concrete
way for us to do just that. Participating in this
program really is a win-win, for us and for pediatric
cancer patients. It is a great cause.”
Tailgating, tickets
& tackling cancer:
Bid online for Patriots ticket packages!
Tailgate in style and watch the three-time Super
Bowl Champion New England Patriots. All funds
raised will support Dana-Farber’s lifesaving mission.
www.dana-farber.org/pats
Eaton Vance
exemplifies strong
corporate citizenship
Areputation for innovation, profitability, and integrity led
the Boston Business Journal to name Eaton Vance Corp.
its 2005 Company of the Year. The investment management
firm’s commitment to the community, including its longstanding
support for Dana-Farber, was certainly another motivating
factor. Eaton Vance’s multifaceted efforts on behalf of the
Institute and the Jimmy Fund have resulted in gifts totaling
nearly $500,000.
“Boston businesses have been very supportive of Eaton Vance,”
said the firm’s Chief Administration Officer Jeff Beale, “and we
recognize that it is important to help the community in return.
Our corporate culture includes supporting our employees and the
causes they care about, including Dana-Farber. It’s simply part of
being a good citizen.”
Eaton Vance’s good citizenship and outpouring of generosity is
the direct result of its dedicated employees and management team.
The company’s Boston Marathon ® Jimmy Fund Walk team has
raised more than $325,000 since 2000, and its combined support
for DFCI via the Annual Fund, event sponsorships, and giftmatching
has garnered an additional $150,000.
Send a message of hope
this holiday season
Show your commitment to fighting cancer by giving our
Holiday Greeting Cards and Patriots & Red Sox-themed gifts.
All proceeds will benefit Dana-Farber’s lifesaving mission.
View and order from our selection of cards and gifts at
www.jimmyfund.org/holiday or call (617) 632-5420.
Members of the Eaton Vance management team and Dana-Farber
Leadership Council (left to right) Neil Sullivan, Bill Gillen, Jeff Beale,
and Mark Burkhard celebrate the group’s fundraising success at the
fifth annual Eaton Vance Rooftop Reception in June.
Personal motivation
Ask Eaton Vance’s employees who inspired them to get involved
with Dana-Farber, and two names will come to mind: former Vice
Chairman, President, and CEO Dozier Gardner and Senior Vice
President and National Sales Director Bill Gillen. After rallying
the company’s goodwill through 1998, Gardner, an Institute
Trustee, passed the baton to Gillen, his colleague.
Acting on the principle that there is strength in numbers,
Gillen—who also co-chairs the 120-member Dana-Farber
Leadership Council—has galvanized others to share his passion
for Dana-Farber and demonstrate it through personal and corporate
philanthropy.
“Many of us at Eaton Vance have been personally touched by
cancer,” said Gillen, who was just 16 years old when his 48-yearold
father died of lung cancer. “We recognize how blessed we are
to have a world-class cancer facility right here in Boston, and we
feel strongly about supporting Dana-Farber by giving back.”
6 Impact Fall 2005

Make your holiday gift online at www.dana-farber.org/now.
Gillette Stadium, continued from page 1
Left to right: Institute Trustees Robert Kraft and Jack Blais,
Blais’ wife Shelley, and Dana-Farber President Edward J. Benz
Jr., MD, celebrate the naming of the Dana-Farber Field House
at Gillette Stadium in Foxborough, Mass.
and season ticket holder opted to parlay it into a
unique gift for the Institute, which has come to
mean so much to him.
“I have chosen to support Dana-Farber because of
its leadership and success stories,” said Blais. “These
stories come from the diligent work of some incredible
scientists who have created a new roadmap to
finding cancer cures. That is why I have put so
many of my resources toward this cause.”
National visibility
Situated adjacent to Gillette Stadium and the
team’s three outdoor practice fields, the Dana-Farber
Field House is used by the Patriots and the New
England Revolution for team training sessions. The
facility is also utilized yearlong for private functions,
conventions, and other special events.
Dana-Farber’s logo was emblazoned on the
three visible sides of the field house in time for
the Patriots’ season opener, giving the Institute
an enormous amount of national visibility.
Gillette Stadium and the Dana-Farber Field
House were also home to the “American Idol”
television show auditions in late August, drawing
more than 5,000 aspiring singers and unprecedented
media coverage. Jack Blais’ ultimate hope
is that this high-profile naming opportunity will
lead to increased public support for Dana-
Farber’s lifesaving work.
“I tip my hat to Jack Blais for his incredible
act of generosity,” said fellow Institute Trustee
Kraft. “My family and the Patriots organization
are big believers in the work being done at Dana-
Farber. We’re thrilled to be able to facilitate this
gift, and we welcome the Dana-Farber family to
our home in Foxborough.”
Bullerjahns fund research into gastrointestinal cancers
Deborah Bullerjahn, a Dana-Farber patient, and her
husband, Rid, are committed to the eradication of
gastrointestinal (GI) cancers. With this goal in
mind, the couple have expanded their previous support for
Dana-Farber with a new $100,000 gift to advance research
into colorectal and pancreatic cancers.
In the area of colorectal cancer, the fund supports a cancer-screening
project among Boston’s underserved populations.
This initiative is led by Robert Mayer, MD, director
of DFCI’s Center for Gastrointestinal Oncology.
“The study aims to increase the number of low-income
and minority patients who undergo colorectal screenings,
thus improving patient outcomes,” said Mayer.
The Bullerjahns’ gift will also help fight pancreatic cancer,
a fatal disease that is difficult to detect and treat. With
this funding, Ronald DePinho, MD, director of DFCI’s
Center for Applied Cancer Science, and his colleagues—
who developed the world’s first accurate mouse model for
pancreatic cancer—will expand their cutting-edge research.
The Bullerjahns are confident that these initiatives will
elicit positive outcomes.
“These efforts are a critical attempt to address what
we know about GI cancers, and what we need to know
about a GI disease that continues to pose a serious
challenge,” said the Bullerjahns. “Dr. Mayer’s project
will save lives today and help patients avoid costly
treatment. Dr. DePinho’s innovative research will go a
long way toward the development of desperately needed
therapies for pancreatic cancer, a disease for which the
present knowledge base is tragically low.”
Deborah and Rid Bullerjahn are helping
Dana-Farber fight colorectal and pancreatic
cancers.
Dana-Farber Marathon Challenge
team crosses fundraising finish line
On Sept. 25, many
of the runners and
supporters who
made the 2005
Dana-Farber
Marathon Challenge
(DFMC) the most
successful Boston
Marathon ® effort yet
gathered together
at the Laurel Wreath
BBQ and Check Presentation
to mark
this achievement. At
the outdoor event,
held annually, hundreds of attendees
witnessed the efforts of all of their
hard work during the formal check presentation
representing the $3,675,039
tally for Dana-Farber. These funds,
raised through the dedication and
compassion of the DFMC’s 558 participants
and a generous $250,000 challenge
grant from the Weaver Family
Foundation, are set to fuel the
groundbreaking work of the Claudia
Adams Barr Program in Innovative
Cancer Research at DFCI over the
next year.
Above, left to right: Former DFMC
Governing Board Chair Thomas Zappala;
Dana-Farber’s Chief Scientific Officer
Barrett Rollins, MD, PhD; DFMC
Governing Board Chair Dennis Moran;
and DFMC Acting Chair Paul Scully
commemorate the team’s incredible
fundraising success.
Dana-Farber Runners set
records in Falmouth
Though the skies were overcast at the 2005 SBLI Falmouth Road Race on
Aug. 14, the day proved especially bright for Dana-Farber’s team of 45
runners, whose combined fundraising efforts yielded a record-breaking
$107,000 for the Institute’s cancer-fighting mission. This group of dedicated
athletes and DFCI supporters joined almost 9,000 other participants
in the 33rd running of the world-renowned 7-mile race, held
each year in Falmouth, Mass. Despite the sizeable crowd, the Dana-
Farber Runners stood out, not just because of their unique, multi-colored
singlets, but because of their singular commitment to cure cancers.
Pictured above are teammates who gathered together for a group
photograph prior to the start of the race.
Impact Fall 2005 7

Impact is now available online at www.dana-farber.org/impact.
From the fairway to Fenway: Dunkin’ Donuts
raises $1 million in one day
The Dunkin’ Donuts family has shown once again that a group of truly dedicated
and compassionate people can accomplish great feats. On Aug. 9, the Dunkin’
Donuts George Mandell Memorial Golf Tournament met its ambitious
$1 million goal, bringing the event’s total fundraising since 1998 to
an astounding $4.4 million. More than 250 franchise owners,
employees of Dunkin’ Brands and Dunkin’ Donuts Northeast
Distribution Center, and vendor sponsors met on the course at The
International in Bolton, Mass., to make the dream a reality.
These generous men and women are motivated to make the tournament
a success year after year because many of them have been personally
affected by cancer and have resolved to do something to help.
Supporting ‘Rising Stars’
The tournament’s proceeds will fund Dana-Farber’s prestigious Dunkin’ Donuts
Rising Stars Program. Since 1998, the initiative has supported innovative research,
helping to launch the careers of the next generation
of promising young investigators
working on the biology, prevention, and treatment
of cancers. This year, grants were awarded
to eight scientists who will be making significant
contributions to their respective areas
of clinical research and care with the support
and guidance of James Griffin, MD, chair of
Medical Oncology and director of the Rising
Stars Program.
“Giving these ‘rising stars’ more resources
allows them to bring their research to its maximum
potential in a shorter period of time,”
Left to right: Steve Stern, representing
tournament platinum sponsor Supreme
Industrial; John Malatesta, general
manager for the Dunkin’ Donuts
Franchisee network; Larry Stern of
Supreme Industrial; and Alan Safer
from the Northeast Distribution Center
made up one stellar foursome.
said Griffin. “We are ever grateful to the
Dunkin’ Donuts franchise owners for establishing
this fund and continuing to support it
through the years.”
The 2005 Rising Stars include Ruben
Carrasco, MD, PhD; Corey Cutler, MD,
MPH; Stephen Hodi, MD; Anthony Letai,
At Dunkin’ Donuts Night at Fenway, Lilly, a Jimmy Fund
Clinic patient who won a Dunkin’ Donuts drawing contest,
had the opportunity to throw out the first pitch to her
favorite Red Sox player, Johnny Damon. Lilly’s winning
drawing was featured on dozen-donut boxes (inset).
MD, PhD; Jeffrey Meyerhardt, MD, MPH; Mary-Ellen Taplin, MD; Kwok-
Kin Wong, MD, PhD; and Catherine Ju-Ying Wu, MD.
“We understand that unconventional, cutting-edge research often does
not qualify for federal funding, and we are pleased to be able to fill this
niche,” said John Henderson, chairman of the board of directors for the
Dunkin’ Donuts Northeast Distribution Center.
Celebration at Fenway
To celebrate the remarkable achievements of the Dunkin’ Donuts team,
the Jimmy Fund hosted Dunkin’ Donuts Night at Fenway Park on Aug. 29.
There, 200 of the tournament’s biggest supporters and their families were
treated to dinner and a Boston Red Sox game.
That evening, following the on-field check presentation, a Dunkin’
Donuts rising star of a different kind made her debut on the pitching
mound. Eight-year-old Lilly from New Hampshire won a Dunkin’ Donuts
drawing contest held for Jimmy Fund Clinic patients. The grand prize: Her
artwork was featured on donut boxes throughout New England for several
weeks starting in mid-July. As the winner, she also had the opportunity to
throw out the first pitch at the Sox game.
As the Dunkin’ Donuts family watched Lilly power up for her pitch, it
was clear the committed partnership between Dunkin’ Donuts and the
Jimmy Fund will continue to provide hope to families for years to come.
Boston Red Sox/Jimmy Fund Award
recognizes a terrific team effort
Birdoff gift advances
multiple myeloma research
Dunkin’ Donuts franchisees received a
tremendous honor on the field at Fenway
Park on Aug. 29, when they were recognized
for their dedication to Dana-Farber
and their involvement in making the
Dunkin' Donuts George Mandell
Memorial Golf Tournament an immense
success. Because of their steadfast efforts
to help eradicate cancer, both the company’s
Northeast franchise owners and
John Henderson, board chairman of
Dunkin' Donuts Northeast Distribution
Center and the golf tournament’s
founder, received the esteemed Boston
Red Sox/Jimmy Fund Award (formerly the
Yawkey Award). The award is presented
annually to individuals or organizations
demonstrating a commitment of 10 or
more years to the lifesaving mission of
the Jimmy Fund and Dana-Farber.
Above, left to right: Jimmy Fund
Chairman Mike Andrews and Red Sox
President and CEO and Institute Trustee
Larry Lucchino presented the prestigious
award to Henderson, while his wife,
Dolores, and grandsons Michael Gallup
(left) and Cameron Henderson shared
the special moment.
Richard Birdoff, a licensed real estate
developer in New York, was diagnosed
with multiple myeloma two years ago at
age 44. He is now in complete remission from
the disease, having been treated by David
Siegel, MD, at the Hackensack University
Medical Center in New Jersey, with consultation
from Kenneth Anderson, MD, director
of DFCI’s Jerome Lipper Multiple Myeloma
Center and the Kraft Family Professor of
Medicine at Harvard Medical School.
Together with his wife, Vicki, the Birdoffs have
given $100,000 to support Anderson’s research.
DFCI’s Kenneth Anderson,
MD, has helped bring
about unprecedented
progress in the battle
against multiple myeloma.
“It is imperative that Dr. Anderson continue his important work researching
multiple myeloma,” Richard Birdoff said. “He is one of the foremost
authorities on this disease, and he is a compassionate and caring doctor. We
hope our gift will help facilitate the cure for this disease.”
According to Anderson, there are approximately 30 ongoing clinical
trials evaluating new treatments in myeloma, as well as numerous
collaborative research efforts with medical centers in the United States
and Europe.
“This is a time of unprecedented promise and progress,” Anderson said.
“In the coming months, we expect new approvals for novel agents that will
treat the disease. We are very grateful, honored, and inspired by Richard
and Vicki’s generous support, which will surely translate into new and better
treatments for our patients.”
8 Impact Fall 2005

Keck Foundation fuels groundbreaking Human
Interactome Project with $1.5 million grant
With its first-ever, $1.5 million
grant to Dana-Farber Cancer
Institute, the W. M. Keck
Foundation is providing critical funding
to the Human Interactome Project. Led
by Marc Vidal, PhD, director of the Institute’s
new Center for Cancer Systems
Biology (CCSB), this landmark initiative
will map the thousands of interactions
between and among human proteins, creating
a dynamic tool that will help scientists
pinpoint those that go awry and cause
cancer and other diseases.
One of the nation’s largest philanthropic
organizations, the Keck Foundation was
established in 1954 by William Myron
Keck, founder of The Superior Oil Company,
and funds an array of science, engineering,
medical research, and liberal arts
endeavors. In particular, its medical research
grants support emerging technologies
and investigations that will blaze new
trails to groundbreaking discoveries.
“The W. M. Keck Foundation is pleased
to make this award to Dana-Farber Cancer
Institute in recognition of its outstanding
work in the field of cancer biology. Documenting
the human interactome is vital
to understanding how cancer arises and
spreads in the human body,” said Roxanne
Ford, program director for medical research
at the foundation.
Project takes a novel approach
Vidal and his Dana-Farber colleagues are
mining the evolving fields of proteomics and
genomics to better understand the origins of
cancer and other diseases. But they are also
taking a novel approach; rather than focusing
on single genetic components, such as the
genes themselves, Vidal’s team is concentrating
on an entire system of biological activity.
Both approaches, explains Vidal, complement
one another and are critical to discovery.
Using the revolutionary Human Genome
Project as its basis, the Human Interactome
Project also will build upon the innovative
work already underway in Vidal’s laboratory.
The Genome Project sequenced the more
than 30,000 human genes, which direct the
body’s manufacture of proteins. Proteins, in
turn, perform multiple cell functions, and
their interactions number in the thousands.
The goal of this new initiative is to chart the
more than 300,000 protein interactions, the
sum total of which is the interactome.
Leveraging federal grants and DFCI’s High-
Tech Multidisciplinary Research Fund, established
in 2000 by Institute Trustees Michael
Champa, James Dow, and Paul Severino,
Marc Vidal, PhD, leads the Human Interactome
Project, a landmark initiative recently funded by
the W. M. Keck Foundation.
Vidal’s lab has already mapped part of the
interactome of a model animal organism: a
tiny worm called C. elegans. In the process,
they have developed special laboratory techniques
that make their lab uniquely suited to
this enormous project.
The Keck Foundation’s grant will allow
Vidal and his team to leap ahead in their
research and tackle the more complex network
of protein interactions in humans.
“The impact of this grant is very significant,”
said Vidal. “We were on the way, but
the Keck Foundation is giving us the means
to take the next, critical steps in launching
this project fully. We could not have done it
without them, and I am extremely grateful.”
Modell’s Sporting Goods takes
a grand stand against cancer
Modell’s Sporting Goods
announced its commitment
to helping the
Jimmy Fund battle pediatric cancers
by kicking off several fundraising initiatives
in 2005. The largest of these
was the company’s A Chance for
Kids promotion, which raised an
impressive amount—more than
$150,000—in its inaugural year.
“We recognize the tremendous
impact the Jimmy Fund has made in
each of our northeast communities,”
said Jim Bel Bruno, Modell’s vice
president of marketing. “The A
Chance for Kids campaign was an
overwhelming hit with our loyal customers
and dedicated associates,
allowing us to raise additional funds
®
so that Dana-Farber’s researchers and
physicians can continue their lifechanging
work.”
In exchange for $1 gifts to the
Jimmy Fund, customers received
scratch tickets and chances to win
a number of prizes, including store
discounts, gift cards, and the grand
prize, a 2006 Hyundai Sonata. Though
these gifts provided strong incentives
for people to get involved in the promotion,
their main motivation was to
help combat cancer.
In addition to A Chance for
Kids, Modell’s served as the
presenting sponsor of the 2005
Jimmy Fund Little League
Program, as well as a corporate
sponsor for both the Boston
Marathon ® Jimmy Fund Walk
and the Boston Red Sox/WEEI Sports
Radio 850-AM “Homerun Match”
program. Together, all of these altruistic
efforts served as a strong kickoff to
what will undoubtedly be a long, successful
partnership between Modell’s
and the Jimmy Fund.
Little Leaguers make a big
commitment to cancer cures
During July and August, more than 4,000 boys and girls
across New England stepped up to the plate to fight cancer
by participating in the Jimmy Fund Little League Program.
Motivated by a desire to help, these young baseball and
softball players took to the streets of their communities to
collect vital funds for the patients at Dana-Farber Cancer
Institute. The teams were then rewarded for their generosity
with the chance to play postseason games as part of the
New England Jimmy Fund Little League Baseball/Softball
Tournament. Though a good time was had by all, the true
winner was the Jimmy Fund, yielding more than $260,000
from these all-stars’ efforts.
At the end of the season, the winning teams also
earned the chance to see a Pawtucket Red Sox home
game. Above: the Little Leaguers from Lanesborough,
Mass., gather together with PawSox outfielder Justin
Sherrod (far left) on the field at McCoy Stadium in
Pawtucket, R.I.
Impact Fall 2005
9

RMV, Red Sox, and Jimmy
Fund hit $1 million home
run with license plate
Three years ago, the Massachusetts
Registry of Motor
Vehicles (RMV) teamed up
with the Boston Red Sox and the
Jimmy Fund to give Bay State drivers
a new way to cheer on their
beloved baseball team while supporting
their favorite charity. The
result was an exciting new Red
Sox/Jimmy Fund license plate.
Featuring the logos of both organizations,
the plate has been so popular
that Dana-Farber’s proceeds
from its sales have already surpassed
$1.3 million.
“Congratulations to the Red Sox
and the Jimmy Fund for this
impressive achievement,” said
Massachusetts Registrar of Motor
Vehicles Kimberly Hinden. “We
have enjoyed working on this project
and look forward to celebrating
such as 406 (Williams’ 1941 batting
average).
Stepping up to the plate
Gaining approval from the state
was truly a team effort. More than
1,500 people signed a petition to
kick off the process, which included
testimony from Sox legend Johnny
Pesky, die-hard Red Sox fan and
Jimmy Fund Clinic patient Todd
Schwartz, and other staunch supporters
committed to making this
vision a reality.
“We want to thank everyone in
Massachusetts who has stepped up
to the plate and purchased a Red
Sox/Jimmy Fund license plate,”
said Jimmy Fund Chairman and
former Red Sox second baseman
Mike Andrews. “Exceeding $1 million
in three years really speaks to
how the residents of this state feel
about the Red Sox and the Jimmy
Fund, and about Dana-Farber’s mission
to end cancer.”
Visit www.jimmyfund.org/plate for
more information or to place your order.
Friezes’ gift supports
presidential initiatives
For more than 25 years, Dana-Farber
Trustee Michael Frieze, a 23-year
rider in the Pan-Massachusetts
Challenge bike-a-thon, and his wife, Linda,
have been ardent backers of Dana-Farber
and the Jimmy Fund. Now, they have
decided to augment their support with a
$250,000 gift to the Institute’s planned
comprehensive capital campaign.
“It’s important for board members to be
supportive of the capital campaign,” said
Frieze. “As strong supporters of the Jimmy
Fund, we understand that annual giving
Institute Trustee Michael Frieze isn’t sufficient to meet capital needs and
and his wife, Linda, have made a fund other innovative projects.”
generous gift to support presidential
priorities.
The Friezes have designated their gift
for the priorities set forth by Institute
President Edward J. Benz Jr., MD, including the broad-based
research initiatives defined in DFCI’s ambitious Strategic Plan.
“We are delighted to give a tangible vote of confidence to Dr.
Benz’s vision,” said Frieze.
Implemented in 2003, the Institute’s Strategic Plan aims to
bring cancer under control within 10 years. At its core is collaboration
among Institute caregivers, patients, and colleagues. Several
key initiatives, such as the creation of the Cancer Vaccine Center
and the Center for Applied Cancer Science, are already in place.
“I am very grateful for Mike and Linda’s support of these initiatives,”
said Benz. “The leadership of our board members
is critical to the success of the Strategic Plan, and I deeply
admire the Friezes’ generous commitment.”
Walk, continued from page 1
More than 34,000 vehicles across the Bay
State proudly display the Red Sox/Jimmy
Fund license plate.
the next $1 million victory for this
worthy charity.”
More than 34,000 of the Red
Sox/Jimmy Fund plates have been
sold since their debut in October
2002. The Sox’ curse-breaking
2004 World Series victory caused
sales of the plate to skyrocket; the
RMV received more than 2,000
orders last October alone. Additionally,
it has been the fastest selling
of the 12 affinity plates available
in Massachusetts.
Citizens of the commonwealth
can purchase the plate for $40, of
which $28 goes to the Jimmy
Fund. Upon renewal, the RMV
gives the entire $40 special plate
fee to the Jimmy Fund.
The $1.3 million total includes
$250,000 raised through a special
auction of plates issued with the
retired Red Sox player numbers 1
(Bobby Doerr), 8 (Carl Yastrzemski),
9 (Ted Williams), and 27 (Carlton
Fisk), as well as numbers with special
significance in Red Sox history,
Teamwork makes the difference
While many people walked as individuals, hundreds of
others joined organized teams. The largest, consisting of
Massachusetts police chiefs, boasted 131 members.
Another key group of walkers was Team Vertafore,
formed in 1999 by co-workers from this specialized
software company.
“Raising funds and tackling the marathon route is
incredibly challenging, but the end result is worth it,”
said Co-captain Maria Gonçalves, sales and marketing
coordinator at Vertafore. “I’ve learned that in times of
need, strangers are often your greatest comfort. As walkers,
we’re people from different backgrounds coming
together to help each other. It’s proof that none of us is
really alone.”
Beating cancer together
Along the route, participants wore T-shirts adorned
with personal messages and photos that memorialized
or paid tribute to loved ones who have been affected by
the disease. Hundreds of cancer survivors and current
patients also participated in the Walk.
Laurel Wainwright, a
platelet donor and Walk
volunteer, is one participant
who has been personally
touched by the disease.
As captain of the Tree of
Life Team, she has raised
thousands for the Walk
since 2000.
“I don’t feel my commitments
are extraordinary,”
said Wainwright. “They are
simple things I can do. As
caregiver to my brother,
Jonathan, I witnessed firsthand
his struggle and how
cancer challenges its victims.
I want to help lessen that
pain for others.”
Many walkers adorned their
shirts with signatures of support
or messages for loved
ones who lost their battles
with cancer.
As participants like Wainwright crossed the finish line,
road-weary walkers found the energy to celebrate.
“We might be tired now, but what we’ve done today is so
important,” said Sandra Hunt, captain of a corporate team
from Sun Life Financial, sponsor of the Hopkinton 26.2-
Mile and the Wellesley 13.1-Mile starts. “Every walker is
showing that if we work together, we can change the odds
for those facing cancer. Each of us can have an impact that
goes beyond our immediate, everyday lives.”
Hundreds of youngsters joined
the cause, including (left to right)
Pooja Patnaik, Emily Kelly, and
Paras Patnaik, a cancer survivor
and co-captain of Cecily’s Team
and Paras Too!
10 Impact Fall 2005

Leave a legacy. Visit www.dana-farber.org/giftplanning to learn how.
Beckerman’s generosity lives on through estate gift
George Beckerman was acknowledged for his
planned gift to the Institute at the Dana-Farber
Society’s annual recognition luncheon in 2001.
George Beckerman is remembered as an
affable man who was dedicated to
improving the lives of others. Born in
1904, he was just a young man when he was diagnosed
with diabetes, a disease he fought for more
than 70 years. Believed to be one of the longest
surviving diabetics, he supported research into the
illness until his death at age 97.
Having lost his father, mother, and sister to cancer,
Beckerman, a real estate developer, was also a
staunch supporter of research into this devastating
disease. A longtime admirer of the work done by
Dana-Farber’s Physician-in-Chief Emeritus Emil
(Tom) Frei III, MD, Beckerman made a provision
for the Institute in his estate plan in 1993 and, in
2000, established a charitable remainder trust
(CRT) naming DFCI as a partial beneficiary.
He was immediately welcomed as a member of
the Dana-Farber Society, a group of nearly 500
individuals who have made future gifts to the
Institute through their estate plans. Beckerman’s
CRT provided him income during his lifetime,
after which the remainder—totaling more than
$400,000—came to Dana-Farber.
“George Beckerman was an inspiration,” recalled
Frei. “He was smart, good-humored, and tremendously
interested in Dana-Farber’s work. We are
enormously grateful for his friendship and support.”
Always considerate of the “other guy,” Beckerman’s
thoughtfulness lives on through this legacy gift,
which provides critical funding for the compassionate
care of cancer patients.
Estate gift fulfills
Abraham Hases’
lifelong dream
Medicine long fascinated Abraham Hases.
As a child in Brooklyn, N.Y., he dreamed
of becoming a doctor, but those aspirations
were interrupted when he was drafted and
then severely wounded in World War II. Hases’ military
service earned him the Purple Heart and he
spent three years in the hospital recuperating, after
which he launched a successful consulting career
and devoted his life to helping others.
Upon retirement, he renewed his passion for medicine
by becoming an advisor and benefactor to several
renowned
medical institutions,
including
Dana-Farber.
Specifically, Hases
established a charitable
gift annuity
and revocable trust
to further the
Institute’s lifesaving
work.
Abraham Hases is remembered
as a generous man who
enjoyed taking walks on the
beach with his wife, Wendy.
When he died
earlier this year at
age 84, the Jimmy
Fund received an
estate gift totaling
more than $275,000. This generous support furthers
the cutting-edge research that Hases hoped,
one day, would lead to cancer cures.
“Abe lived by his mother’s credo: ‘Take care of
yourself, and when you become established, take care
of others,’” said Wendy Hases, Abe’s widow. “He has
accomplished this several times over.”
Having suffered from an incurable blood disease
that can be a precursor to leukemia, Hases was particularly
interested in the study of hematologic disorders.
According to Wendy, he was also interested
in the use of technology to advance scientists’
understanding of these diseases.
“Creating this legacy of giving back was Abe’s ultimate
accomplishment,” she said. “Having his wish
come true is very gratifying for all of us.”
Baseball insider makes final
gift to the Jimmy Fund
Born and raised in Brighton, Mass., Robert F.
Holbrook joined the Boston Globe as a copy boy
after graduating high school. He began his sports
writing career in 1940 and, in this capacity, witnessed the
birth of the Jimmy Fund in 1948.
Robert Reardon, Holbrook’s longtime friend and executor
of his estate, said that Holbrook was as passionate about
the Jimmy Fund as he was about sports. “In the late 1940s
and early ‘50s, Bob covered the Boston Braves, who were
huge supporters of the Jimmy Fund. He watched the
organization collect its first nickels and dimes at ballgames,
and he saw it grow to become the marvelous institution it
is today.”
Holbrook remained a supporter of the Jimmy Fund
throughout his life and made numerous visits to the
Jimmy Fund Clinic to cheer up the Institute’s youngest
patients. “Bob loved children and was very affected by
these visits,” recalled Reardon. “He could see how many
people were touched by this terrible disease.”
Robert Holbrook (shown in this
undated photo with his beloved
wife, Elinor) lives on through his
gift to Dana-Farber.
Prior to his death in January 2004, Holbrook named the Jimmy Fund as a partial beneficiary
of his estate. His generous unrestricted gift of more than $125,000 will be directed where the
need is greatest at Dana-Farber.
“This gesture does not surprise me at all,” said Jimmy Fund Chairman and former Red Sox
player Mike Andrews. “I knew Bob for four decades, and he was a wonderful, generous man.”
Looking for the perfect
holiday gift?
We have a great gift idea for everyone
on your list! Simply make a gift of
$25 or more to Dana-Farber and the
Jimmy Fund, and we’ll send a personalized
greeting card to the special person
of your choice within 24 hours.
Celebration and Tribute Gifts are the
perfect way to celebrate the spirit of the
season while showing your commitment
to conquering cancer. Forget the malls
and the Post Office...let us take care of
your holiday shopping this year.
Don’t hesitate — make your gifts today!
Visit www.dana-farber.org/celebration-tribute
or call Brooke Reitano at (617) 632-6597 or 1-800-52-JIMMY.
Impact Fall 2005
11

Calendar
Get involved. Have fun. Beat cancer.
wNOVEMBER/DECEMBERw
November
30
Cheers for Children
Celebrate the holidays with fabulous food and
auction items at the Hampshire House’s Bull & Finch
Pub in Boston, the inspiration for TV’s “Cheers.” To
learn more, contact Caitlin Fay at (617) 632-4215 or
visit www.jimmyfund.org/cheers.
Robert’s Snow for Cancer’s Cure
Through Dec. 11, support Dana-Farber by purchasing
unique designs from famous children’s book illustrators.
The snowflake-shaped works of art will be auctioned
off to support sarcoma research. Visit
www.robertssnow.com to learn more.
Dan Murphy Christmas Tree Sale
This holiday season, buy a wreath or Christmas tree to
benefit the Jimmy Fund. Trees ($15-$40) are sold at
the Murphy home at 310 Highland Ave. in Randolph,
Mass., through December. For more information, call
Dan Murphy at (781) 963-5675.
December
CIBC Miracle Day
7
Make individual or institutional stock trades
through investment bank CIBC World Markets, designate
the Jimmy Fund as your charity of choice, and DFCI will
receive the day’s trade commissions. To learn more, contact
Priya McCue at (617) 632-4906 or visit us online at
www.jimmyfund.org/CIBC.
Impact
Fall 2005
www.dana-farber.org and www.jimmyfund.org
Dana-Farber Cancer Institute
Division of Development & The Jimmy Fund
10 Brookline Place West, 6th Floor
Brookline, MA 02445-7226
Thanking those who make a difference.
Non-profit Org.
U.S. Postage
PAID
Dana-Farber
Boston Red Sox ace Curt Schilling (left) joins
Gold Glove Award Winner Dwight Evans on
the air to help rally community support
for the WEEI/NESN Jimmy Fund
Radio-Telethon. (See story page 3.)
e J A N U A R Y e
e F E B R U A R Y e
e M A R C H e
Palm Beach
Discovery
Ball Kick-Off Party
Enjoy an evening of fashion
at the majestic
Flagler Museum as we
kick off the Discovery
Ball’s 15th year in Palm
Beach, Fla. For more
information, contact
Debra Van De Warker in
the Palm Beach Regional Office at (561) 833-2080 or
visit www.dana-farber.org/palm-beach.
8
Hot Stove, Cool Music
Enjoy an evening of baseball talk and
live rock at the Paradise Rock Club in
Boston, hosted by ESPN’s Peter Gammons.
This jammin’ event sells out every year, so
stay tuned as event details are finalized and
buy your tickets early. For more information,
contact Caitlin Fay at (617) 632-4215 or visit
www.jimmyfund.org/hot-stove.
27
4 11
16th Annual Great Chefs in Western
Massachusetts
Sample signature dishes from 30 renowned area restaurants
under one roof at Chez Josef in Agawam, Mass.
Admission to this flavorful fundraiser costs $50 and all
proceeds benefit the Jimmy
Fund. To purchase tickets or
for more information, contact
Adam Lafield in the West
Springfield Jimmy Fund office
at (888) 546-6938 or visit
www.jimmyfund.org/great-chefs.
CSC Jimmy Fund
Ski Challenge
Grab your winter gear and
head to Nashoba Valley Ski
Area in Westford, Mass.
Sponsored by Computer
Science Consulting (CSC), this full-day event includes
team races, an open individual challenge, outdoor barbecue
lunch, après ski party, and race clinic. All proceeds
benefit the Jimmy Fund. For more information,
contact Alicia Gallo at (617) 632-3611 or visit
www.jimmyfund.org/ski.
17
Breakfast with the Doctors
Don’t miss this informative medical symposium
in Palm Beach, Fla., featuring a panel of some of Dana-
Farber’s renowned physician-scientists. For more information,
contact Debra Van De Warker at (561) 833-
2080 or visit www.dana-farber.org/palm-beach.
18
17
Palm Beach Pre-Ball
Dinner
Join us at The Breakers Beach Club
in Palm Beach, Fla., for a casual,
fun-filled dinner on the eve of the
Discovery Ball. For more information,
contact Debra Van De Warker
at (561) 833-2080 or visit
www.dana-farber.org/palm-beach.
Palm Beach Discovery Ball
The 15th annual Discovery Ball will shine at The
Breakers Hotel in Palm Beach, Fla. Join Chair Ellen Jaffe
and her husband and co-chair Robert Jaffe, for this festive
fundraising event to benefit Dana-Farber. To learn more
about the Discovery Ball and the Palm Beach fundraising
season, contact Debra Van De Warker at (561) 833-2080,
or visit www.dana-farber.org/palm-beach.
9
Great Chefs Cooking for a Cure
Join the Friends of Dana-Farber Cancer
Institute and sample signature dishes and fine wines
presented by Honorary Chef Todd English and more
than 30 top culinary
experts, caterers, and
wineries. This tasty allyou-can-eat
event will
be held at 125 High
Street in Boston. For
further details and tickets,
call Lindsay Lasser
at (617) 632-3021.
13
Jimmy Fund Golf Tournament for
Cancer Research
Grab your clubs and help
Jimmy Fund Golf kick off its
2006 season with this fifth
annual tournament, held at the
Lakewood Ranch Golf and
Country Club in Bradenton,
Fla. The event features a golf
clinic, putting and hole-in-one
contests, dinner, auction, and raffle. For more information,
contact Bill Moore at (941) 907-2833 or e-mail
moorebenefits@earthlink.net.
Spring & summer
Make a difference!
With more than 500 events annually, there are numerous
ways for you to get involved with the Jimmy Fund
and Dana-Farber Cancer Institute this spring and summer.
Log on to www.jimmyfund.org/events or call Lauren
Nash in the Special Events office at (617) 632-3863 to
participate, volunteer, or organize an event.
For more information on all Jimmy Fund and Dana-Farber events, go to www.jimmyfund.org or www.dana-farber.org.