2012 Media Kit - Roast Magazine

oast is
in readers’ hands
roast is
connected
Roast gets your message
to the most serious coffee
professionals in the industry.
circulation
Roast circulates an average of 7,000 copies of the magazine every
other month. Our distribution is targeted to roasters, roaster/
retailers, coffeehouse retailers, distributors and importers.
Take advantage of the outstanding added
value Roast offers to its advertisers.
social media
Roast magazine is proud to be involved in social media. We have
broad reach on both Twitter (6,000 followers) and Facebook. We’re
happy to connect our advertisers with our social media networks.
online free info program
Roast magazine offers a complete online reader service program
r o a s t e r / r e ta i l e r s
30%
c o f f e e h o u s e
r e ta i l e r s
33%
available only to our advertisers. Because we are known as a
technical and educational trade journal, we have thousands of
new visitors to our website each month looking for education.
We created a web page just to promote our advertisers and create
direct links to your site from ours. The web page is advertised
each issue in Roast directing readers to a special “Free Info” web
page. The web page displays different industry categories (like syrups, green coffee, espresso
d i s t r i b u t o r , t e a ,
g r e e n c o f f e e , o t h e r
8%
a l l i e d
10%
r o a s t e r s
19%
machines, grinders, brewers) that readers can click on. The click-through will take them to a
page where we will list only our valued advertisers. Every other month, advertisers receive an
Excel list containing leads for excited participants looking for information on your product.
digital magazine
distribution
In 2010, Roast launched a full digital version online to our current subscribers. Ads and content
are automatically placed in the digital edition—included free with your print advertising.
United states
DISTRIBUTION
Broken down by
percentage of
copies distributed
in the U.S. by
region
scaa expo guide
Roast magazine is proud to partner with the Specialty Coffee
Association of America to produce the Official SCAA Show
Expo Guide. With the success of the new format for the trade
show, the SCAA Symposium and attendee registration fee,
the Portland 2012 show is not to be missed. The Expo Guide is
an indispensable take-home guide for attendees to use as a
INTERNATIONAL. DISTRIBUTION
Roast is proud to circulate over 650 copies
internationally to more than 70 countries.
reference for years to come.
Roast offers a complete advertising package for the biggest coffee event of the year.
Save money by advertising in both publications. Contact Roast for current pricing.
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2012 media kit 9