How to reach emerging market consumers with new ... - Roland Berger
How to reach emerging market consumers with new ... - Roland Berger
How to reach emerging market consumers with new ... - Roland Berger
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Study 3<br />
global <strong>to</strong>pics<br />
8 billion<br />
Consumers – how <strong>to</strong> <strong>reach</strong> <strong>emerging</strong> <strong>market</strong><br />
<strong>consumers</strong> <strong>with</strong> <strong>new</strong> strategies<br />
Introduction<br />
Product portfolio and brand positioning –<br />
Meeting the needs of diverse <strong>consumers</strong><br />
Marketing and distribution –<br />
Think local but act global<br />
Conclusion<br />
p 4<br />
p 6<br />
p 22<br />
p 28
Change language