COO Insights "Growth through transformation" - Roland Berger
COO Insights "Growth through transformation" - Roland Berger
COO Insights "Growth through transformation" - Roland Berger
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<strong>COO</strong> <strong>Insights</strong><br />
Issue 01.2013<br />
| Innovation – Products – Engineering |<br />
OUR APPROACH<br />
India<br />
USD 40 bn*<br />
*R&D expenditure<br />
(2012)<br />
"Promoting innovations,<br />
repositioning their own products<br />
for greater value, significantly<br />
improving technical efficiency –<br />
these things have become a<br />
strategic imperative for our clients."<br />
China<br />
USD 200 bn*<br />
Max Blanchet, Partner at <strong>Roland</strong> <strong>Berger</strong><br />
IPE<br />
| Global topics |<br />
EMERGING MARKETS<br />
ARE CHANGING THE GLOBAL<br />
INNOVATION AGENDA<br />
Promotion of<br />
innovations<br />
Product optimization<br />
http://rbsc.eu/VKMYXn<br />
Technical efficiency<br />
Global innovation and change processes<br />
are increasingly being shaped by emerging<br />
markets. Some Western managers see<br />
these countries simply as exciting new<br />
markets. But as they develop, so will<br />
competition and the pressure to innovate.<br />
The global R&D map is changing<br />
dramatically. New centers of innovation<br />
are emerging. China and India, for<br />
example, already export more R&D services<br />
to the EU than they import from it. The<br />
new competitors are particularly strong<br />
in a new category of products developed<br />
specifically for the lower and middle<br />
market segments and priced accordingly.<br />
This segment, with its simple innovations,<br />
is one of the fastest growing in many<br />
markets and industries. In the latest<br />
publication in our GLOBAL TOPICS<br />
series, we analyze this process and show<br />
how firms can best profit from the<br />
transformation. http://rbsc.eu/PPXR7S<br />
| Mastering product<br />
complexity |<br />
Product complexity has increased dramatically. Almost<br />
all industries have to respond to consumers' wishes for<br />
differentiation. The number of different products has more than<br />
doubled in the last 15 years, while product lifecycles have shrunk<br />
by around 25%. Managing complexity has become a key<br />
success factor as fi rms are forced to cut their production and<br />
distribution costs. Our study presents four different approaches<br />
and shows the savings that can be achieved.<br />
http://rbsc.eu/RV9sUg<br />
€<br />
Machinery<br />
EUR 46 bn<br />
€<br />
Chemicals<br />
EUR 39 bn<br />
Potential<br />
global savings<br />
from complexity<br />
management in<br />
different industries<br />
(figures rounded)<br />
€<br />
Pharmaceuticals<br />
EUR 7.5 bn<br />
<strong>COO</strong> <strong>Insights</strong> | 01.2013<br />
35