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COO Insights "Growth through transformation" - Roland Berger

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<strong>COO</strong> <strong>Insights</strong><br />

Issue 01.2013<br />

| Innovation – Products – Engineering |<br />

OUR APPROACH<br />

India<br />

USD 40 bn*<br />

*R&D expenditure<br />

(2012)<br />

"Promoting innovations,<br />

repositioning their own products<br />

for greater value, significantly<br />

improving technical efficiency –<br />

these things have become a<br />

strategic imperative for our clients."<br />

China<br />

USD 200 bn*<br />

Max Blanchet, Partner at <strong>Roland</strong> <strong>Berger</strong><br />

IPE<br />

| Global topics |<br />

EMERGING MARKETS<br />

ARE CHANGING THE GLOBAL<br />

INNOVATION AGENDA<br />

Promotion of<br />

innovations<br />

Product optimization<br />

http://rbsc.eu/VKMYXn<br />

Technical efficiency<br />

Global innovation and change processes<br />

are increasingly being shaped by emerging<br />

markets. Some Western managers see<br />

these countries simply as exciting new<br />

markets. But as they develop, so will<br />

competition and the pressure to innovate.<br />

The global R&D map is changing<br />

dramatically. New centers of innovation<br />

are emerging. China and India, for<br />

example, already export more R&D services<br />

to the EU than they import from it. The<br />

new competitors are particularly strong<br />

in a new category of products developed<br />

specifically for the lower and middle<br />

market segments and priced accordingly.<br />

This segment, with its simple innovations,<br />

is one of the fastest growing in many<br />

markets and industries. In the latest<br />

publication in our GLOBAL TOPICS<br />

series, we analyze this process and show<br />

how firms can best profit from the<br />

transformation. http://rbsc.eu/PPXR7S<br />

| Mastering product<br />

complexity |<br />

Product complexity has increased dramatically. Almost<br />

all industries have to respond to consumers' wishes for<br />

differentiation. The number of different products has more than<br />

doubled in the last 15 years, while product lifecycles have shrunk<br />

by around 25%. Managing complexity has become a key<br />

success factor as fi rms are forced to cut their production and<br />

distribution costs. Our study presents four different approaches<br />

and shows the savings that can be achieved.<br />

http://rbsc.eu/RV9sUg<br />

€<br />

Machinery<br />

EUR 46 bn<br />

€<br />

Chemicals<br />

EUR 39 bn<br />

Potential<br />

global savings<br />

from complexity<br />

management in<br />

different industries<br />

(figures rounded)<br />

€<br />

Pharmaceuticals<br />

EUR 7.5 bn<br />

<strong>COO</strong> <strong>Insights</strong> | 01.2013<br />

35

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