Download the UEL Club Manual 2013/14 - RSCA.be

CONTENTS
KEY ELEMENTS OF THE UEFA EUROPA LEAGUE 1
GENERAL STADIUM FACILITIES
UEFA, UEFA EUROPA LEAGUE PARTNERS AND VISITING CLUB EXPERIENCE
UEFA EUROPA LEAGUE BROADCASTER FACILITIES
MEDIA FACILITIES
SIGNAGE FACILITIES
CLUB PRODUCTION ITEMS
EXCLUSIVITY AND STADIUM BRANDING
SPONSOR/SUPPLIER PARTNERS’ ACTIVITIES
UEFA EUROPA LEAGUE BROADCASTERS ACTIVITIES
MEDIA PRACTISES AND PROCEDURES
CLUB ACTIVITIES
ACCESS AND ACCREDITATION
BRAND AND ENTERTAINMENT ACTIVITIES
UEFA PROMOTIONS
LICENSING
PRODUCT CATEGORY EXCLUSIVITY LIST
APPENDICES
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CONTENTS
Page
Page Page Page 1
General Secretary’s Message................................9
1 KEY ELEMENTS OF THE
UEFA EUROPA LEAGUE
1.1 Use of the manual.................................................. 13
1.2 The competition...................................................... 14
1.3 The partnership....................................................... 17
1.4 Overview of the UEFA
Europa League concept........................................ 18
1.5 Overview of organisational matters................ 20
2 GENERAL STADIUM FACILITIES
2.1 Overview of required facilities........................... 31
2.2 Access to facilities.................................................. 35
2.3 Security....................................................................... 35
2.4 Access to facilities for spectators
with disabilities........................................................ 36
2.5 The pitch.................................................................... 37
2.6 Technical facilities................................................... 38
2.7 Retractable roofs..................................................... 39
2.8 Power, lighting and utilities................................. 39
2.9 Scoreboards, videoboards
and internal stadium TV channel..................... 41
2.10 UEFA Europa League Offices.............................. 41
2.11 Meeting rooms........................................................ 42
3 UEFA, UEFA EUROPA LEAGUE
PARTNERS AND VISITING
CLUB EXPERIENCE
3.1 Tickets..............................................................................
47
3.2 Hospitality................................................................. 51
3.3 Parking.............................................................................
52
3.4 Dispatch of tickets, hospitality
and parking passes................................................. 52
3.5 UEFA Europa League
promotional activities........................................... 52
3.6 Product display........................................................ 54
4 UEFA EUROPA LEAGUE
BROADCASTER FACILITIES
4.1 Space, facility and
construction requirements.................................. 59
4.2 Camera positions.................................................... 60
4.3 Commentary positions......................................... 66
4.4 Pitch reporter positions........................................ 67
4.5 Broadcast studios................................................... 68
4.6 Interview areas........................................................ 69
4.7 Pitchside presentation areas.............................. 69
4.8 TV compound........................................................... 70
4.9 Cabling........................................................................ 71
4.10 Power and lighting................................................. 72
4.11 Observer seats.......................................................... 72
5 MEDIA FACILITIES
5.1 Media working area............................................... 77
5.2 Media seating (media tribune).......................... 77
5.3 Press conference room......................................... 78
5.4 Mixed zone................................................................ 79
5.5 Photographers’ working area
and match positions.............................................. 80
5.6 Internet connectivity............................................ 80
5.7 Camera storage for non-rights-holding
broadcasters............................................................. 81
5.8 Media hospitality.................................................... 81
6 SIGNAGE FACILITIES
6.1 Deliveries and shipment...................................... 85
6.2 Working and storage areas................................. 85
6.3 Truck parking and security.................................. 85
7 CLUB PRODUCTION ITEMS
7.1 Use of logos.............................................................. 89
7.2 Group stage.............................................................. 90
7.3 Knockout stage........................................................ 94
8 EXCLUSIVITY AND
STADIUM BRANDING
8.1 General........................................................................ 99
8.2 Advertising and stadium dressing.................. 102
9 SPONSOR/SUPPLIER
PARTNERS’ ACTIVITIES
9.1 Presenting sponsor............................................... 107
9.2 Official sponsors.................................................... 107
9.3 Official match ball................................................. 108
9.4 Product supply and display............................... 109
9.5 Matchnight promotions..................................... 109
10 UEFA EUROPA LEAGUE
BROADCASTER ACTIVITIES
10.1 Interviews and presentations.......................... 113
10.2 Filming of teams’ preparations....................... 116
11 MEDIA PRACTICES
AND PROCEDURES
11.1 Match activities..................................................... 121
11.2 Additional media activities............................... 125
12 CLUB ACTIVITIES
12.1 Medical requirements......................................... 131
12.2 Playing kit and equipment................................ 132
12.3 UEFA Europa League,
UEFA and Respect flags..................................... 138
12.4 Ballboys/girls........................................................... 139
12.5 Pitch watering........................................................ 139
12.6 Club mascots.......................................................... 140
12.7 Stadium tours......................................................... 140
12.8 Scoreboards, videoboards and
internal stadium TV channel............................ 141
12.9 Public address (PA) system............................... 143
12.10 Club channels......................................................... 144
12.11 Filming and video analysis
for technical purposes......................................... 145
12.12 Use of technical devices in the technical area....... 145
12.13 Public screening.................................................... 146
12.14 Club media rights................................................. 146
13 ACCESS AND ACCREDITATION
13.1 UEFA Europa League
accreditation system .......................................... 151
13.2 Media access rights and
accreditation procedures................................... 154
14 BRAND AND ENTERTAINMENT
ACTIVITIES
14.1 Centre circle and lineup banner...................... 159
14.2 Club fan and entertainment activities.......... 160
14.3 Club promotional activities............................... 161
14.4 Matchday programme........................................ 162
14.5 Non-commercial use of UEL
marks on digital club platforms...................... 163
14.6 Social media............................................................ 164
15 UEFA PROMOTIONS
15.1 Road to the final.................................................... 169
15.2 Anti-racism campaign......................................... 169
15.3 Respect campaign................................................ 169
16 LICENSING...................................................... 173
17 PRODUCT CATEGORY
EXCLUSIVITY LIST.................................. 179
18 APPENDICES
18.1 Index.......................................................................... 183
18.2 Contact information............................................ 186
18.3 Season Planner
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6 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
CONTENTS
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GENERAL SECRETARY’S MESSAGE
The UEFA Europa League is entering the middle
season of the second three-year cycle of its life,
and it is safe to say that the competition is now
fully established. The format based on a group
stage involving 48 clubs means that the UEFA
Europa League offers a wide geographical spread
and allows a broad spectrum of teams to add an
international ingredient to the menu that they
offer their fans.
The successful launch of a “new” competition
entails a great deal of hard work and one of
the priorities is to give it a strong identity.
This has certainly been achieved, with the public
responding positively to the UEFA Europa League’s
strong branding. The response from the clubs has
also been extremely positive and this has been
a key element during the construction phase
of the competition.
One of the other key issues is to implant “UEFA
standards” as uniformly as possible in a context of
great diversity in terms of venues. Last season was
the first in which UEFA managed the operational
aspects of the UEFA Europa League on an internal
basis, with the aim of streamlining procedures and
providing the clubs, along with the television and
commercial partners, the highest possible level of
service. The impact of this adjustment can now
be measured with a view to implementing even
further improvements and continuing to upgrade
the competition during the 2013/14 season.
This is why the Club Manual is especially relevant.
The UEFA Europa League offers a European
experience to a wide range of clubs and, in a
typical season, the fixture list is a fascinating
cocktail of experienced campaigners and relative
newcomers. The challenge is therefore to achieve
the highest possible degree of uniformity and
to strengthen the identity of the competition.
The success of the early seasons of the UEFA
Europa League has been built on a purposeful
partnership between UEFA and the clubs and
on great attention to the details outlined in this
Club Manual.
I am sure that the 2013/14 season will
continue to offer the public the high levels of
entertainment which have contributed greatly to
the consolidation of the UEFA Europa League on
Europe’s footballing landscape. I wish you every
possible success in the pursuit of your objectives
during the fifth season in the life of this young
and dynamic competition.
Gianni Infantino
UEFA General Secretary
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GENERAL SECRETARY’S MESSAGE
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1 KEY ELEMENTS OF THE
UEFA EUROPA LEAGUE
1.1 USE OF THE MANUAL
1.2 THE COMPETITION
1.3 THE PARTNERSHIP
1.4 OVERVIEW OF THE UEFA EUROPA LEAGUE CONCEPT
1.5 OVERVIEW OF ORGANISATIONAL MATTERS
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1.1 USE OF THE MANUAL
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KEY ELEMENTS OF THE
UEFA EUROPA LEAGUE
This manual sets out operational responsibilities
and information for clubs participating in the
UEFA Europa League. It is directly linked to the
Regulations of the UEFA Europa League 2013/14.
• This manual should be used in conjunction
with the UEFA Europa League Regulations
2013/14, the UEFA Safety and Security
Regulations (2006 edition), the UEFA Stadium
Infrastructure Regulations (2010 edition), the
UEFA Kit Regulations (2012 edition), the UEFA
Medical Regulations (2013 edition) and the
UEFA Anti-Doping Regulations (2013 edition).
These regulations always prevail in the event of
conflict with the contents of this manual. Should
there be any discrepancies between the above
regulations, UEFA reserves the right to decide
which one should prevail.
• This manual should also be used together
with the UEFA Europa League club toolkit
2013/14 and the UEFA Europa League Brand
Manual. These tools contain all materials
required to correctly reproduce the UEFA
Europa League logo, UEFA Europa League
partners’ logos, together with production
details of all printed materials connected
with the UEFA Europa League.
• This manual is intended solely for internal club
purposes. No part of it may be reproduced or
transmitted by any process or means without
the prior written consent of UEFA.
• Should you have any questions about
the use of this manual, please contact
UEFA using the contact details provided
in section 18.2.
Frequently used terms
A number of terms are used frequently throughout the manual. For the sake of brevity,
the following definitions apply.
Terminology
UEL
UEL broadcaster *
Host broadcaster *
Main visiting broadcaster *
Visiting broadcaster *
UEL sponsor/supplier partner
UEL partners
Group stage
Meaning
UEFA Europa League (i.e. the group stage onwards)
An entity licensed by UEFA to broadcast UEL matches via television,
internet and/or mobile devices
The UEL broadcaster from the country of the home club who is responsible
for producing the multilateral feed of a particular match
The UEL broadcaster from the country of the visiting club who has the
primary rights in that country for a particular match
A UEL broadcaster with on-site facilities
A company licensed by UEFA to have sponsorship
and supply rights in relation to the UEFA Europa League
UEL broadcasters and UEL sponsor/supplier partners who are licensed
by UEFA to have commercial rights in relation to the UEFA Europa League
All matches played in the group stage
Knockout stage All matches played in the knockout stage – i.e. the round of 32, round of 16,
quarter-finals and semi-finals
MD
Matchday – i.e. any day on which a UEL match is scheduled to be played.
The abbreviations MD-1, MD-2 and MD-3 are used to indicate the days
leading up to the match and MD+1 denotes the day after the match
* Please note that for the ease of readability the term “broadcaster” is used in this manual instead of “audiovisual rights holder”,
as per UEFA regulations.
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KEY ELEMENTS OF THE UEFA EUROPA LEAGUE
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1.2 THE COMPETITION
The UEFA Europa League format involves a group
stage and a knockout stage. The fifth UEFA
Europa League involves a total of 205 matches,
giving lesser known clubs or those from emerging
countries a better chance to challenge for a
European honour. The group stage involves 48
clubs, of which 24 qualify for the knockout stage
Group stage
(48 clubs:12 groups of four clubs; the top two clubs from each group advance to the knockout stage)
Group A
Group G
Group B
Group H
Group C
Group I
Group D
Group J
Group E
Group K
and go on to compete in the round of 32 together
with the eight clubs that finished in third position
in the UEFA Champions League groups. This first
round of the knockout stage is followed by a round
of 16, quarter-finals and semi-finals, before the
competition concludes with a one-off final in
Turin on 14 May 2014.
Group F
Group L
Total 205
matches
144
Total 15
matchdays
1-6
Match schedule
From the start of the group stage, the UEL season
comprises 15 matchdays, including the final. As a
rule, all UEFA Europa League matches kick off at
19.00 and 21.05CET (Central European Time) and
First matchday
2 v 3
4 v 1
Fourth matchday
1 v 3
4 v 2
Second matchday
are played on Thursdays. The only exception is the
final, which is played on a Wednesday at 20.45CET.
The sequence of group stage matches is as follows.
1 v 2
3 v 4
Fifth matchday
3 v 2
1 v 4
Third matchday
3 v 1
2 v 4
Sixth matchday
2 v 1
4 v 3
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7
Standard kick-off times
8
Knockout stage
(32 clubs: 24 clubs from the UEL group stage and the 8 3rd-placed teams from the UCL group stage)
Standard kick-off
times (CET)
Group stage
Knockout stage
9
Quarter-final
Round of 32
Round of 16
Quarter-final Quarter-final
Semi-final
Semi-final
Quarter-final
32
16
8
4
7-8
9-10
11-12
13-14
Matchday
Wed 20.45
Thu 19.00
21.05
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MD1
MD1
2
MD2
MD2
3
MD3
MD3
4
MD4
MD4
5
MD5
MD5
6
MD6
MD6
7
R32
R32
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R32
R32
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R16
R16
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R16
R16
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QF
12
QF
13
SF
14
SF
15
FINAL
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Final
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KEY ELEMENTS OF THE UEFA EUROPA LEAGUE
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Key dates
1.3 THE PARTNERSHIP
Submission of player lists to UEFA
For all matches in the first qualifying round
For all matches in the second qualifying round
For all matches in the third qualifying round
For all matches in the play-off round
For all further matches from the first match in the group stage
up to and including the final
For clubs to register three new eligible
players for the knockout stage
Submission of sample player kits to UEFA
For clubs that qualify directly for the play-offs and the group stage
For clubs that qualify for the play-offs through the qualifying rounds
Draws and club workshops
Knockout stage match dates
24 June 2013 (24.00CET)
12 July 2013 (24.00CET)
26 July 2013 (24.00CET)
12 August 2013 (24.00CET)
2 September 2013 (24.00CET)
3 February 2014 (24.00CET)
1 July 2013 (24.00CET)
12 August 2013 (24.00CET)
The clubs form unique partnerships with the UEL
partners to create a unique combination from
which the competition is delivered. Without the
close cooperation between clubs, UEL broadcasters
and UEL sponsor/supplier partners, the UEFA
Europa League would not be as successful as it is.
UEFA controls and conducts the competition and
coordinates the three partner groups. In addition,
UEFA has appointed the agency TEAM Marketing
to secure financial support from the UEL partners.
To ensure the success of the competition,
everyone must benefit. Clubs must have
the opportunity to play in a European competition
and be financially rewarded for their contribution,
while the UEL partners, who provide the
competition with worldwide exposure and
substantial revenue, benefit from association
with an outstanding competition.
Clearly, no group alone can make the concept
work: it has to be a partnership. On UEFA Europa
League matchnights, the clubs must accept that
the UEL broadcast partners are their broadcasters
and the UEL sponsor/supplier partners are their
sponsor/supplier partners. The need to correctly
embrace and service these partners is paramount,
and clubs must recognise that these contractual
arrangements come before all local deals that
support clubs in competitions other than the
UEFA Europa League.
On matchnight, the UEL partners are the
clubs’ partners.
UEFA has pioneered a commercial approach
which ensures that funds raised directly benefit
football. It is this centralised commercial strategy
which also produces clear benefits for clubs,
UEL partners and spectators.
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Group stage 30 August 2013
Round of 32 and 16 13 December 2013
Quarter-finals 21 March 2014
Semi-finals 11 April 2014
Group stage match dates
MD1 19 September 2013
MD2 3 October 2013
MD3 24 October 2013
MD4 7 November 2013
MD5 28 November 2013
MD6 12 December 2013
MD7 Round of 32 – 1 st leg 20 February 2014
MD8 Round of 32 – 2 nd leg 27 February 2014
MD9 Round of 16 – 1 st leg 13 March 2014
MD10 Round of 16 – 2 nd leg 20 March 2014
MD11 Quarter-final – 1 st leg 3 April 2014
MD12 Quarter-final – 2 nd leg 10 April 2014
MD13 Semi-final – 1 st leg 24 April 2014
MD14 Semi-final – 2 nd leg 1 May 2014
MD15 Final 14 May 2014
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1.4 OVERVIEW OF THE UEFA
EUROPA LEAGUE CONCEPT
Exclusive rights form the basis of the commercial
concept of the UEFA Europa League. This means
that the UEL partners are the only commercial
entities who may associate themselves with the
competition and who may run promotions and/or
competitions (including ticket promotions) in and
around the competition.
Commercial concept
Media rights
• Implementing the principles of the European
Commission’s decision, the core media rights
will be marketed on an exclusive basis by
UEFA. UEFA has appointed TEAM to assist
it in this regard.
• Certain rights – notably non-live audiovisual
rights – will be marketed jointly by UEFA
and the clubs. Subject to such agreements,
all media rights for the UEFA Europa League
will be marketed exclusively by UEFA.
• Further information on this can be found
in section 12.14.
UEL sponsor/supplier partners’ rights
• The UEL sponsor/supplier partners make
up an exclusive sponsorship group.
• This group contains one presenting sponsor,
two official sponsors and one official
ball supplier.
• Only these partners may associate
themselves with the UEFA Europa League.
• Further information on this can be found
in section 9.
UEL partners’ exclusivity
• From the group stage onwards, all press
conferences, flash interviews or mixed
zones should feature no branding other
than that of the UEL partners.
• As of the knockout stage, the UEL partners have
exclusivity before (as of MD-2), during and after
(MD+1) UEL matches in the exclusive areas, as
defined at the site visit (see section 1.5). UEFA
and the UEL partners are the only organisations
with commercial rights within these areas for
matches in the UEFA Europa League.
• Clubs are under an obligation to use products
and/or services provided by the UEL sponsor/
supplier partners before, during and after
matches. This applies primarily to (but is not
limited to) the media and hospitality areas.
• Further information on this can be found
in section 9.
Licensing
• UEFA operates an official licensing programme,
which will promote the UEFA Europa League,
offer unique and authentic souvenirs to fans,
and generate revenue for clubs (see section 16).
• The UEL logo and other UEL properties may
only be commercially exploited through a
UEFA licensee or on the basis of a separately
negotiated agreement with UEFA. In principle,
clubs are not allowed to commercially exploit
the UEL name and/or logo (or other UEFA and/or
UEL properties – e.g. the trophy or anthem).
Brand identity
• Correct implementation of the UEFA Europa
League’s exciting brand identity will be critical
to ensuring that the competition’s visual impact
is consistent and impressive. The identity has
been created to give the UEFA Europa League
a strong and different brand presence and is in
keeping with the theme of journeys to European
success. This positioning was derived from the
characteristics of participating clubs, fans and
players themselves, who use the competition
as a springboard to challenge the traditional
powerhouses of European football.
• The identity is made up of three core elements;
the official UEL logo, the anthem and the visual
identity. These features are applied consistently
across all media forms and at competition
venues to build recognition of the UEL brand
among fans.
The UEFA Europa League logo
• The arch in the logo has been updated.
The 2009 -12 artwork may no longer be used.
• The logo’s eye-catching gold and burgundy
colours were chosen to reflect the competition’s
prestige, while the design features the iconic
trophy as the focal point.
• In some cases, the presenting sponsor
logo will be added to the UEL logo.
• For the correct usage of the logo, please refer
to the UEFA Europa League Brand Manual
provided to all participating clubs. All uses of the
UEL logo are subject to prior approval by UEFA.
The UEFA Europa League anthem
• The UEL anthem is played at all venues
during the countdown to kick-off, as well
as by UEL broadcasters from across the globe.
This original anthem is exclusive to the
UEFA Europa League and was purposely
composed to reflect the values of the
competition. The anthem was rerecorded
in 2013, so the 2009 -12 version may
no longer be used.
Visual identity 2012-15
• The UEL opening and closing sequences will
be played at the beginning and end of every
broadcast. The sequences were filmed in various
locations across Europe and bring to life the pan-
European journey concept that is synonymous
with the competition. Accompanying the
opening and closing sequences are short break
bumpers, promotional trailers and graphics, all
derived from the same design concept.
• This on-air theme is mirrored in all off-air design
elements, with the event branding produced by
UEFA (as of the knockout stage) also intended
to capture the UEFA Europa League’s European
adventure traits. Clubs will need to use this
design, which will sometimes include the
partner logos, for a variety of branded
applications at venues, such as tickets,
signage and scoreboard/videoboard graphics.
• Under no circumstances may any element
of the visual identity be used together with
commercial or non-commercial third party.
• Participating clubs will be supplied with
artwork (including implementation guidelines)
for all items which are to be branded using the
design concept. The identity is unique for the
2012-15 cycle and will be refreshed in the future.
All UEL branding shown in this manual is
for illustration purposes only. Clubs that
qualify for the group stage will be supplied
with the final, approved design and artwork
at the group stage draw in Monaco.
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1.5 OVERVIEW OF ORGANISATIONAL MATTERS
Pre-season
Formation of the local organising
committee (LOC)
• To facilitate cooperation with UEFA, each club
must appoint a main contact person for the UEL
season – someone responsible for administrative
and organisational matters who speaks and
writes English fluently. This person must be
available on site throughout each matchweek
for both home and away matches.
• The UEL main contact heads a local organising
committee (LOC), which needs to have the
full authority of the club’s management to
decide on operational issues in connection
with match organisation.
• In addition to the club’s main contact,
the LOC must consist of the following:
– a stadium manager;
– a safety/security officer;
– a ticketing manager;
– an English speaking club press officer (who
must assist the UEFA venue director/media
officer and UEL broadcasters for both home
and away matches and arrange an English
interpreter if required);
– a representative of the stadium owner
(if required).
Involvement of third parties
• The club is responsible for informing the
relevant parties, especially the stadium owner
and any leaseholders within and around the
stadium, about the rules and regulations for
the organisation of a UEL match.
• UEFA may ask the club to sign a special
agreement with the relevant parties to
ensure that all rights are enforced.
• If a club does not own the stadium where its
UEL matches are played, it ensures that the
stadium owner agrees to abide by all relevant
obligations in the Regulations of the UEFA
Europa League 2013/14 and/or this club
manual. No fees can be charged to UEL partners
for usage of any facilities at the stadium. In
principle, a club must play all its UEL matches in
the same stadium (unless required or approved
to do otherwise by UEFA).
Site visits
• Before the start of the season, UEFA
representatives will conduct a site visit during
the periods set out in the attached club season
planner.
The clubs must ensure that:
– LOC personnel are available;
– stadium facilities are fully accessible;
– a meeting room is available with
adequate infrastructure for presentations
(screen, projector, etc.);
– suitable complimentary refreshments
are provided.
The purpose of the site visit is to:
– review and identify all facilities required;
– discuss UEL partners’ requirements;
– take decisions on necessary organisational
arrangements.
For each site visit, there will be a standard
meeting schedule:
– an opening and plenary meeting (with all club
representatives and the UEFA venue team);
– a stadium tour;
– a stadium infrastructure meeting;
– TV meeting (including UEL broadcasters);
– a closing meeting (all club representatives
and UEFA venue team).
• After the group stage, a second site visit will
be required because of commercial changes
to the competition which will affect the
organisation of matches.
• During the season, additional site visits may
be necessary in the event of changes to
the stadium, additional requests from UEL
broadcasters or any other developments
which may affect the organisation of the match.
• For example, a further UEL broadcaster-specific
site visit may be necessary after the draws for
the group stage, rounds of 32 and 16, quarterfinals
and semi-finals to allow UEL broadcasters
the opportunity to inspect the available facilities
as identified at the main site visit.
• Any changes to arrangements agreed at the site
visit at the beginning of the season require the
prior written approval of UEFA.
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Matchweek requirements
Meetings
Organisational meeting (MD)
Matchweek schedule
Before, during and after each UEL match, there will be a standard schedule of meetings and activities.
A typical schedule, based on the standard kick-off times of 19.00CET and 21.05CET, is as follows.
19.00CET 21.05CET Activity Participants
MD-3
during during Signage truck arrives
Home club, signage
the day* the day*
MD-2
09.00* 09.00* Signage supplier unloads truck and commences Signage
work at stadium
a.m./p.m. a.m./p.m. UEFA staff arrive and set up offices UEFA
MD-1
09.00 09.00 UEL broadcaster trucks arrive UEL broadcasters, home club
10.00 10.00 Club meeting UEFA, home club
15.00 15.00 Television meeting UEFA, home club, UEL broadcasters
p.m. p.m. Official training and press conferences for both teams UEFA, both clubs, media
p.m. p.m. Referees’ training UEFA, both clubs
p.m. p.m. Centre circle/lineup banner ceremony rehearsal UEFA, home club
p.m. p.m. Videoboard meeting UEFA, home club
p.m. p.m. UEFA delegate arrives at airport Home club
p.m. p.m. UEFA security officer arrives at airport (if appointed
because of an increased risk)
Home club
p.m. p.m. Security meeting (if a UEFA security officer has been
appointed; see above)
UEFA, both clubs, police,
emergency services
p.m. p.m. Official dinner (or official lunch on MD) UEFA, both clubs
MD
10.00 10.00 Pitch inspection UEFA, both clubs
10.30 10.30 Organisational meeting UEFA, both clubs, police,
emergency services
14.00 16.00 Board and graphics test UEFA, UEL broadcasters
p.m. p.m. Accreditation system starts and gates open Home club
16.00 18.00 Television meeting UEFA, home club, UEL broadcasters
17.00 19.05 Dressing room filming UEFA, both clubs, UEL broadcasters
17.45 19.50 Team arrival filming UEFA, both clubs, UEL broadcasters
19.00 21.05 Kick-off UEFA, both clubs
post-match post-match Press conferences and mixed zone activities UEFA, both clubs, media
21.45 23.45 Debrief meeting (alternatively on MD+1) UEFA, home club
MD+1
08.00 * 08.00 * Signage supplier dismantles signage and loads truck Signage
Morning Morning UEFA staff depart UEFA
Evening * Evening * Signage truck departs Home club, signage
The following official meetings take place
during matchweek.
Club meeting (MD-1)
• Participants discuss all organisational matters
(UEFA venue team and home club).
Television meeting (MD-1)
• Participants establish all UEL broadcaster
requirements, production plans and procedures,
and confirm access rights and activities of the
club channel and fan TV.
Security meeting (if a UEFA security officer
has been appointed to ensure consistency;
MD-1)
• Participants discuss all matters related to
the overall security concept, with all relevant
parties involved.
• Chaired by the UEFA security officer and includes
the UEFA delegate, security staff and police from
both clubs, other emergency services, stadium
management and any other relevant parties
involved in safety and security operations
at the match.
• Issues for discussion include, in particular, travel,
ticketing, access controls and segregation, as
well as the command and control model and risk
assessment, including numbers of police and
stewards, and fire and medical services required.
• Participants discuss all organisational matters;
all parties are involved, including the UEFA
delegate, a representative of the referee team
and the UEFA referee observer, both clubs,
emergency services and stadium staff.
• Other issues for discussion include kit
colours, refereeing matters (with both clubs
guaranteeing the presence of one team official
who is seated on the substitute’s bench during
the match), security, safety and transport, the
match sheet procedure and countdown to
kick-off.
Television meeting (MD)
• Participants provide information regarding
commentary positions and pre- and post-match
interview activities.
• The meeting involves representatives and/or
commentators from all participating
UEL broadcasters.
• Other issues for discussion include general
broadcasting matters, such as the countdown
to kick-off and UEL broadcaster production plans.
Debrief meeting (MD/MD+1)
• Participants (venue team and home club)
review any issues surrounding the match.
• Participants agree on solutions to implement
for the next match or in the future.
• Arrangements are made for the next matchday.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
* Applies only to the knockout stage
For a club’s first home UEL match of the season, the arrival of UEFA representatives and the
installation of the UEL office and equipment may begin on the Monday of the matchweek.
22 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
KEY ELEMENTS OF THE UEFA EUROPA LEAGUE
23

Training sessions
• The day before the match, weather and
conditions permitting, the visiting club
is allowed to train on the pitch on which the
match will be played. Furthermore, referees
may ask to have a light training session
in the stadium the evening before the match,
as long as it does not interfere with the clubs’
training sessions.
• For the visiting club and referees' training
sessions, the home club must ensure that:
– dressing rooms are available;
– the pitch is accessible;
– the pitch is in good condition (as for
matchnight);
– floodlights are switched on (if necessary);
– equipment such as spare goals, official match
balls and cones is provided (if requested by
the visiting club in advance).
• Refreshments should be made available on
request. The two clubs will agree in advance on
service and any potential costs involved.
• A qualified emergency doctor and all required
pitchside emergency medical equipment (as per
UEFA Medical Regulations) must be present at
pitchside throughout the period that the teams
are at the venue for the training session.
• If holding a training session could render the
pitch unfit for playing the match, UEFA reserves
the right to cancel any training sessions in the
stadium. The home club should then provide
an alternative training ground approved
by UEFA in advance (see section 2.5 for
specific requirements).
Pre-and post-match activities,
including countdown to kick-off
• The home club must seek the cooperation
of the local police to ensure the safety and timely
arrival of the visiting club and referees when
travelling to the stadium in order to guarantee
the smooth running of the match. Safety
arrangements are also required when travelling
back from the stadium after the match.
• Clubs shall reserve a specific area for the
referees’ pre-match warm-up.
• To protect the interests of UEL broadcasters,
all clubs must respect the standard countdown
to kick-off, which will apply at all UEL matches.
The specific timings of the countdown to
kick-off, based on the standard kick-off times
and including details of the usual pre-match
ceremony, are given on the next page.
Referees’ warm-up area
Pre- and post-match activities, including countdown to kick-off
19.00CET 21.05CET Activity
As of stadium As of stadium Centre circle and lineup banner on pitch
opening opening
17.00 (approx.) 19.05 (approx.) Dressing room filming (subject to the prior agreement of the relevant club)
17.45 (latest) 19.50 (latest) UEFA delegate, UEFA referee observer and referees arrive;
teams arrive and submit official match sheet
18.15 - 18.45*
18.20 - 18.50
20.20 - 20.50*
20.25 - 20.55
Warm-up period on the pitch
18.50* 20.55* Teams return to dressing rooms
18.52 20.57 Centre circle carriers assemble on pitch
18.54* 20.59* Teams leave dressing room for studs check (in tunnel)
18.56 21.01 Teams exit onto the pitch * accompanied by UEL walk-on music
18.57 21.02 Teams line up facing the honorary tribune; centre circle carriers pick up centre circle;
UEL anthem starts when players line up
18.57.40 21.02.40 Centre circle carried off pitch
18.58.20 21.03.20 Team photos featuring players wearing their playing kit only
18.58.40 21.03.40 Coin toss (referees and captains)
18.58.50 21.03.50 Lineup banner is carried off pitch
19.00 21.05 Kick-off
19.45 (approx.) 21.50 (approx.) Half-time
+12.30 min* +12.30 min* Teams leave dressing room
+15.00 min +15.00 min Kick-off (second half) after 15 minutes’ break minimum
20.45 22.50 Full time
Later Later Post-match UEL broadcasters and media activities
Later Later Referees depart
Later Later Teams depart
Later Later UEFA delegate departs
* The exact timing of the warm-up period, teams leaving dressing rooms and teams’ exit on the pitch will be adapted
by the UEFA venue director to each venue according to the distances between the dressing rooms and the pitch.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
24 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
KEY ELEMENTS OF THE UEFA EUROPA LEAGUE
25

Personnel
A number of representatives of UEFA and other third parties will attend matches to liaise with
the clubs and UEL partners. The following table identifies these persons and provides information
on their role and any special requirements for their visit.
Personnel Function Ticket and liaison Transport
UEFA President,
presidential delegate or
general secretary
UEFA delegate
UEFA security officer
(if appointed)
UEFA technical observer
(if appointed)
UEFA referee observer
UEFA referees
UEFA referees’
physiotherapist
UEFA referees’ liaison
officer
UEFA doping control
officer
UEFA venue director
(VD)
UEFA venue data
coordinator (VDC)
UEFA media
officer (MO) (as of the
knockout stage)
UEFA venue operations
and broadcast manager
(VOBM)
UEFA venue services and
sponsorship manager
(VSSM) (at designated
venues)
UEFA signage supplier (as
of the knockout stage)
Special UEFA attendee
Overall authority for all aspects
of match organisation
Deals with all matters related
to security
Reviews technical aspects
of the match
Deals with all matters
related to refereeing
Official referee together with two assistant
referees, the fourth official and the two
additional assistant referees (AARs)
Provides physiotherapy services to the UEFA
referees; the physiotherapist, independent
of the clubs, is organised by the national
association of the home club
Provides assistance to the UEFA referees
and UEFA referees’ observer
Deals with all matters related
to any anti-doping procedures
Responsible for the overall implementation
of the competition on site and main contact
person for the clubs, UEFA delegate and
referees, with focus on competition and
sporting matters; assumes the role of UEFA
media officer when none specifically appointed
Gathers live data on site; compiles official
match statistics
Implements the appropriate media services
and facilities
Implementation of the UEL commercial
concept regarding UEL broadcaster
facilities, activities and signage operations
Implementation of the UEL commercial
concept regarding UEL sponsor/
supplier promotions and hospitality.
Deals with advertising boards
and other branding elements
VIP ticket provided
by club
VIP ticket and liaison
provided by club
VIP ticket and liaison
provided by club
VIP ticket provided by
club
VIP ticket provided by
club; liaison provided by
national association of
home club
Liaison provided by
national association
of home club
Ticket provided at club’s
discretion
Ticket (for the same area
as UEFA referee observer)
provided by club
VIP ticket provided
by club
Provided by club
Provided by club
Provided by club
Own transport
arrangements
Provided by national
association of home
club
Provided by national
association of home
club
Own transport
arrangements
Provided by national
association of home
club
Provided by club after
the match
Own transport
arrangements
Own transport
arrangements
Own transport
arrangements
Own transport
arrangements
Own transport
arrangements
Own transport
arrangements
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
26 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14

2 GENERAL STADIUM FACILITIES
2.1 OVERVIEW OF REQUIRED FACILITIES
2.2 ACCESS TO FACILITIES
2.3 SECURITY
2.4 ACCESS TO FACILITIES FOR SPECTATORS
WITH DISABILITIES
2.5 THE PITCH
2.6 TECHNICAL FACILITIES
2.7 RETRACTABLE ROOFS
2.8 POWER, LIGHTING AND UTILITIES
2.9 SCOREBOARDS, VIDEOBOARDS
AND INTERNAL STADIUM TV CHANNEL
2.10 UEFA EUROPA LEAGUE OFFICES
2.11 MEETING ROOMS
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

2.1 OVERVIEW OF REQUIRED FACILITIES
The table below provides a brief summary of the facilities required for UEL matches and shows the
increase in demands as the competition progresses. Further details and explanations are set out in
sections 2 to 6 of this manual.
General stadium facilities (section 2)
Area Group stage Rounds of 32 and 16 Quarter-finals and semi-finals
1
2
3
2
GENERAL STADIUM FACILITIES
Stadium
Pitch
(section 2.5)
Technical facilities
(section 2.6)
Must meet the structural criteria for a category 4 stadium according to the Stadium
infrastructure meeting UEFA Stadium Infrastructure Regulations (2010 edition)
• Must be in excellent condition and measure 105m x 68m
• An alternative training ground must be available for training sessions (if holding
a training session in the stadium could render the pitch unfit for playing the match)
• First-class dressing rooms for teams and referees
• Doping control station located near the teams’ dressing rooms
• Room for the UEFA delegate located near the teams’ and referees’ dressing rooms
• High-quality substitutes’ benches to accommodate 14 persons
• Up to five additional technical seats at least five metres behind or to the
side of the substitutes’ benches
• A medical room dedicated to players and referees close to the dressing rooms
4
5
6
7
8
Power
(section 2.8)
Floodlighting
(section 2.8)
Internet
(section 2.8)
Offices
(section 2.10)
• In addition, clubs must provide specific levels of power for certain broadcast facilities (pitch
view studios, indoor studios, flash interview positions and/or pitchside presentation positions)
• Min. 1,400 EV (lux) towards main cameras
• Internet connections must be available in UEL offices, UEFA delegate’s room and in certain
media areas (media working room, media tribune, photographers’ working area and pitchside
positions)
• Internet requested for commentary positions
• Minimum of 75m 2 of functional office space for UEL office
• Clubs are required to order international telephone, fax, IDSN and ADSL lines for UEFA offices
and the UEFA delegate’s room
• The installation costs for these phones will be assumed by the club, with call charges borne by
the relevant user
• One fast colour copy machine must also be provided, including technical assistance
9
10
11
12
13
14
Meeting rooms
(section 2.11)
• Room(s) for club, TV and organisational meetings, to accommodate up to 40 persons
15
16
17
18
GENERAL STADIUM FACILITIES
31

UEFA, UEL partners and visiting club experience (section 3)
Area Group stage Rounds of 32 and 16 Quarter-finals and semi-finals
Tickets (section 3.1)
UEFA and UEL Partner tickets (section 3.1)
VIP tickets 75 130 200
1st-class
purchase tickets
80 210 260
VIP tickets 70 200 250
Visiting club tickets (section 3.1)
VIP tickets 20
1st-class
200
purchase tickets
Visiting club
5% of stadium capacity
fan tickets
Hospitality (section 3.2)
VIP hospitality Access to home club’s VIP hospitality for VIP ticket holders
Parking (section 3.3)
Parking spaces 60 80 100
UEL broadcaster facilities (section 4)
Area Group stage Rounds of 32 and 16 Quarter-finals and semi-finals
Camera positions
(section 4.2)
Commentary
positions
(section 4.3)
Pitch reporter
positions
(section 4.4)
Pitch view studio
(section 4.5)
Indoor studio
(section 4.5)
Flash interview
position
(section 4.6)
Super flash position
(section 4.6)
Pitchside presentation
areas (section 4.7)
TV compound (and
separate uplink
area, if required)
(section 4.8)
Observer tickets
(section 4.11)
• Main cameras
• Pitchside halfway camera
• 16m cameras
• Behind-goal cameras
• Beauty-shot camera
• Bench camera
• High behind-goal cameras
• Reverse-angle cameras
• Mini-cameras
• Tunnel cameras
• Crane cameras
• 6m cameras
10 30 30
• Rail cameras
• Steadicams
• Hot-head cameras
• 20m cameras
• Aerial cameras
• ENG cameras
2 positions with a clear view of the substitutes’ benches and additional positions behind goals
11 11 11
22 22 22
Min. 4 Min. 8 Min. 8
Min 2 Min. 2 Min. 2
2 (3 positions per area) 2 (3 positions per area) 2 (3 positions per area)
At least 1,000m 2 of usable
space (and minimum of six
uplinks in any one uplink area)
At least 2,000m 2 of usable space
(and minimum of six uplinks in any separate uplink area)
10 15 20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
32 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
GENERAL STADIUM FACILITIES
33

Media facilities (section 5)
Area Group stage Knockout stage
Minimum positions
in media working
area (section 5.1)
Minimum press seats
in the media tribune
(5.2)
Minimum seats in
press conference
room (section 5.3)
Audio splitbox
outputs (section 5.3)
Mixed zone
(section 5.4)
Minimum positions
in photographers’
working area
(section 5.5)
30 60
At least 60 (at least 30 with desks)
50 75
15 20
At least 120 (at least 60 with desks)
To accommodate at least 50 journalists, including UEL broadcasters, non-rights-holding
broadcasters, audio reporters and written press
15 25
2.2 ACCESS TO FACILITIES
General
For a UEL match to be organised efficiently and safely, it is vital that all those involved have full access
to the necessary designated areas. The access schedule below can be taken as the standard for a UEL
matchweek.
Matchday Group stage Knockout stage
MD-3 No access required The signage truck will usually arrive on site on MD-3 and
must be fully secured by the home club until its departure
MD-2 Full stadium access from 08.00 Full stadium access from 08.00
MD-1 Full stadium access Full stadium access
MD+1 Full stadium access until 12.00 Full access to the stadium facilities
1
2
3
4
5
6
7
8
Signage facilities (section 6)
Area Group stage Rounds of 32 and 16 Quarter-finals and semi-finals
2.3 SECURITY
9
Signage working
room (section 6.2)
Truck parking and
security (section 6.3)
n/a 100m 2 100m 2
n/a
Space for one truck;
24h security staff
Space for one truck;
24h security staff
Clubs are responsible for all aspects of security
as regards the organisation of UEL matches,
including control of the pitch and dressing room
areas. This section highlights some key issues; full
details are set out in the UEFA Safety and Security
Regulations (2006 edition) and the UEFA Stadium
Infrastructure Regulations (2010 edition).
General
• Clubs ensure that all gates and emergency
exits are kept free of any obstruction that
could impede the flow of spectators.
• The most sophisticated anti-counterfeiting
measures must be incorporated into the
match tickets. All police, security forces and
stewards on duty in and around the stadium
must be familiar with these measures in order
to facilitate the rapid identification of any
counterfeit tickets.
• Modern electronic access controls and
mechanical counting systems must be installed,
delivering real-time analysis of data on crowd
flows and spectator attendance.
• Clubs must provide any signage required to guide
visiting club supporters in the relevant language.
This includes ground rules, which must be clearly
displayed both inside and outside the stadium. In
addition, ground rules relating to prohibited items
must be displayed at points of entry in the form
of internationally recognised pictograms.
• Clubs must provide one entrance allowing
accredited cameras access into the stadium.
Only accredited UEL broadcasters may
be allowed access. All non-rights-holding
broadcasters must be guided to the specially
designated room to deposit cameras (as
specifically referred to in sections 5.7 and 13.2).
• The general public must not enter the stadium
with cameras or filming equipment that can
record professional-quality moving pictures.
Clubs must ensure the communication of this
policy to the general public and implement
appropriate checking systems at entrance gates
and within the stadium.
10
11
12
13
14
15
16
17
18
34 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
GENERAL STADIUM FACILITIES
35

• Clubs provide security for seating areas of
UEL partners, UEL broadcasters and media
commentary positions, and for all other
UEL broadcaster and media facilities
(e.g. TV compound, broadcast studios,
camera positions, and interview
and presentation positions).
Television surveillance system
• The stadium used by the clubs for its UEL
matches must be equipped (both inside
and outside) with a permanent television
surveillance system.
2.4 ACCESS TO FACILITIES FOR
SPECTATORS WITH DISABILITIES
This section highlights the key issues with regard
to access for supporters with disabilities as set out
in Article 22 of the UEFA Stadium Infrastructure
Regulations (2010 edition).
• The stadium must have dedicated access points
and seats for spectators with disabilities and
their helpers.
• Persons with disabilities must have dedicated
sanitary facilities, as well as refreshment and
catering facilities nearby.
• There must be at least one disabled toilet for
every 15 wheelchair users.
Public address (PA) system
• The PA system must be operational during
all UEL matches and must not be affected
by any failure of the main power supply.
• It will be used to announce stadium activities, to
deliver the UEFA pre-match announcement and
to play the UEFA Europa League walk-on music
and UEL anthem before a match. In addition, it
may be used at any time to convey messages
from UEFA officials or local authorities (e.g.
security announcements).
• Information on the operational procedures
for the PA system for UEL matches can be
found in section 12.9.
Furthermore, UEFA and the Centre for Access to
Football in Europe (CAFE) have issued a “Good
Practice Guide to Creating an Accessible Stadium
and Matchday Experience”. Good practice guide
to creating an accessible stadium and matchday
experience , which provides a benchmark of good
practice for both new and existing stadiums
and sets out UEFA’s standards for matchday
services and facilities as regards supporters with
disabilities. Clubs are encouraged to follow the
recommendations in this guide, which offers
practical solutions with a view to delivering
stadiums that are accessible, inclusive and
welcoming for all.
2.5 PITCH
Pitch conditions
• The pitch must be in excellent playing condition.
• In the event of concerns relating to the
condition of the pitch, UEFA may decide to
conduct additional inspections. Such inspections
may be conducted by a UEFA match officer
or an external partner company. Further to
such inspections, the cost of the provision of
expert guidance or material by an external
partner company is to be assumed by the club
concerned in line with its responsibilities under
Article 13.06 of the Regulations of the UEFA
Europa League 2013/14.
• No markings other than those of the football
pitch dimensions authorised by UEFA should
be visible on the field of play (i.e. no rugby field
markings, national football pitch markings, etc.).
• For natural grass pitches, the height of the grass
should ideally be between 20mm and 30mm.
The height of the grass may not, in principle,
exceed 30mm, and the entire playing surface
must be cut to the same height.
• The height of the grass should be the same
for both the training session and the match.
• If deemed necessary by the referee or a UEFA
match officer, home clubs may be requested
to cut the grass for the match and training
sessions.
• The home club must ensure that all necessary
measures are taken to guarantee the smooth
running of the match:
– equipment (e.g. brushes) to assist with the
draining of the pitch in case of heavy rain;
– equipment (e.g. blowers, brushes and
tractors) to clear the pitch in case of snow;
– sufficient personnel to react to unexpected
adverse weather conditions.
• A club can change the surface of its pitch from
natural grass to artificial turf or vice versa once
during the season. This change must occur after
the end of the group stage. Such requests must
be submitted to the UEFA administration by
1 December 2013 and the new pitch must be
in place 30 days prior to the first match in the
round of 32. UEFA reserves the right to inspect
the pitch before approval.
Safety around the pitch
• Clubs ensure that the area immediately adjacent
to the pitch is safe for players and referees.
Clubs may be asked by UEFA to ensure that
this is the case.
Moveable pitch
• In stadiums with a moveable pitch, the home
club ensures that the pitch is in position by:
– 08.00 on MD -1 for group matches
– 08.00 on MD -2 for knockout stage matches
Alternative training ground
If holding a training session could render the
pitch unfit for playing the match, an alternative
training ground approved in advance by UEFA
must be made available by the home club. This
alternative training ground should have the same
type of surface as the pitch used for the match, be
in excellent condition with sufficient floodlighting,
be in a safe and protected environment, and have
appropriate dressing room facilities.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
36 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
GENERAL STADIUM FACILITIES
37

2.6 TECHNICAL FACILITIES
2.7 RETRACTABLE ROOFS
Clubs have to provide first-class technical facilities
to ensure that players and match officials can
carry out their activities in comfort and safety. This
section highlights some key facilities; further details
are set out in the UEFA Stadium Infrastructure
Regulations (2010 edition).
Teams’ dressing rooms
• Two first-class dressing rooms must be provided
for the teams. As a minimum, each dressing
room must contain:
– changing facilities for 25 people;
– five showers and three individual
seated toilets;
– a massage table and a tactical board.
Doping control station
A doping control station must be provided near the
teams’ dressing rooms. It must be at least 20m²
and comprise a waiting room, a testing room and a
toilet, all adjoining. The waiting room must contain
sufficient seating for eight people, clothes-hanging
facilities and a refrigerator. The testing room must
contain a table, four chairs, a sink with running water and
a cabinet. The toilet area must include a seated toilet,
a sink with running water and, if possible, a shower.
UEFA delegate’s room
Clubs must also provide a room for the
UEFA delegate in the direct vicinity of the
teams’ and referees’ dressing rooms. The UEFA
delegate’s room must be equipped with a chair, a
table and communication facilities such as phone,
fax and internet connections.
• Before the match, the UEFA delegate, in
consultation with the referee, decides whether
a stadium’s retractable roof will be open
or closed during play.
• This decision must be announced at the
matchday organisational meeting, although
it may subsequently be altered by the UEFA
delegate at any time prior to kick-off (again, in
consultation with the referee), if the weather
conditions change.
• If the match starts with the roof closed,
it must remain closed for the entire match.
2.8 POWER, LIGHTING AND UTILITIES
• If the match starts with the roof open, only
the referee has the authority to order its closure
during the match, subject to any applicable laws
issued by a competent state authority.
• Such a decision may only be taken if the
weather conditions deteriorate significantly.
If the referee does order the closure of the roof
during the match, it must remain closed until the
final whistle.
• Clubs must inform UEFA about any constraints
preventing the roof from being closed in specific
conditions (e.g. strong wind or rain, or the fact
that the roof cannot be closed when people are
inside the stadium).
1
2
3
4
5
6
7
8
Referees’ dressing room
The stadium must be equipped with a high-quality
referees’ dressing room measuring at least 20m²
and able to accommodate at least six people.
The dressing room must contain:
– changing facilities for six people;
– two showers and one individual
seated toilet;
– a desk with two seats.
Substitutes’ benches
The stadium must be equipped with two
covered substitutes’ benches of high quality
at pitch level, each with seating for 14 people.
Technical seats
Up to five additional technical seats are allowed
for club staff providing technical support to the
teams during the match (kit manager, assistant
physiotherapist, etc.). Registered players are not
permitted to sit in the technical seats. The location
of such seats is subject to the approval of UEFA.
It must be outside the technical area and at least
five metres behind or/to the side of the benches,
but with access to the dressing rooms. The names
and functions of all these persons must be listed on
the match sheet.
Medical room
An emergency medical room for the sole use of
players, referees, team officials and match officers is a
mandatory requirement for all matches. This medical
room must be located close to the dressing rooms
(on the same level) and must be equipped with the
mandatory items of equipment and medication as
set out in UEFA Medical Regulations (2013 edition).
General
Existing power (including backup power), lighting,
water and general utilities at the stadium must
be provided free of charge by the home club
within the stadium areas used for the organisation
of UEL matches, including the following areas:
• UEL offices;
• UEL broadcaster facilities;
• media facilities;
• signage supplier working and storage areas;
• hospitality areas;
• UEL sponsor/supplier partner
promotional areas.
Power
In addition to the general requirement for
the home club to provide the existing power supply
for all broadcast and media facilities, clubs are
required to provide a specific level of power for
certain broadcast facilities, and these requirements
are set out fully in section 4.10.
General lighting
• Clubs must provide adequate lighting
on the days prior to the match for UEL
broadcaster activities, team training and
the centre circle and lineup banner rehearsal.
• In addition, stadium lighting and availability
of power must remain at a working level after
the match for the signage supplier (as of the
knockout stage) and UEL broadcasters to
dismantle their materials. Any costs associated
with the availability of such lighting and power
must be borne by the home club.
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Floodlights
Clubs must provide lighting for the field
of play to the following specifications:
• minimum average horizontal and vertical
illuminance levels of 1,400 EV (lux).
• uniform coverage of every area of the
playing field, including the corners.
For all matches, clubs must also ensure the
following:
• Floodlighting installations must be fully
maintained.
• Alternative power (backup) is available for
the floodlighting system. This must be an
independent broadcast lighting mode with an
average illuminance of at least 800 EV (lux) to
cover the pitch in the event of a power failure.
The home club must provide details of the
emergency lighting source (e.g. time delay
and EV (lux) level) to UEFA.
Clubs, through their national associations, must
provide UEFA with a valid lighting certificate
issued within the previous 12 months. In addition,
UEFA reserves the right to appoint an independent
expert who will check the level of floodlighting.
Clubs are requested to cooperate fully with
such inspections.
Internet and telephone
• Clubs must provide wireless or cabled internet
connections for all sections of the media. Such
connections must, as a minimum, be available
in the media seating (media tribune), the media
working area and photographers’ working area.
Pitchside wireless facilities for photographers
are also recommended. Further information
on media facilities can be found in section 5.
• Clubs are also asked to order international
phone, fax, internet and ADSL lines for the
UEFA Europa League offices (see also section
2.10), the UEFA delegate’s room or in
accordance with UEFA requests.
• UEL broadcasters are responsible for booking
their own telephone, ADSL and ISDN lines with
their local telecom operators, and these lines
will then be installed on site by the local telecom
company in the country of the home club. If
required, clubs are requested to provide support
to UEL broadcasters when dealing with the local
telecom company on site. In addition, if the
local telecom company charges a fee to provide
technical support, this will be covered by the
home club.
• Technical assistance must be provided by the
home club free of charge in relation to these lines.
Costs relating to the installation and provision
of lines are to be assumed by the club, but call
charges are to be billed to the relevant users.
2.9 SCOREBOARDS, VIDEOBOARDS
AND INTERNAL STADIUM TV CHANNEL
• Clubs must ensure that any scoreboards,
videoboards and the internal stadium TV
channel are fully available to display match
information, including the scores from other
relevant matches.
• Clubs must use the UEL branding elements for
scoreboard and videoboard artwork provided in
the UEFA Europa League club toolkit 2013/14.
These branding elements include the presenting
sponsor’s logo.
• Information on the operational and commercial
procedures for scoreboards, videoboards and
the internal stadium TV channel can be found
in section 12.8.
2.10 UEFA EUROPA LEAGUE OFFICES
A minimum of 75m 2 of total office space is required for UEFA from MD-2 to MD+1. The home club
ensures the security of the offices at all times and ensures that the facilities are available from 09.00
on MD-2. These offices must contain the following items as appropriate:
• internet connections*;
• tables and chairs;
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Radio frequencies
As of the knockout stage, a set of walkie-talkies will
be brought on site for use by UEFA venue team,
to facilitate communication between all parties
involved in match organisation. Clubs are requested
to clear the necessary radio frequencies with the
responsible authorities free of charge.
• one fast colour copy machine, including
technical assistance and paper (A4 and A3);
• a fax machine and international fax line;
• phones and international phone lines;
• power sockets;
• sufficient lighting;
• heating (if required);
• air conditioning (if required).
Clubs are requested to provide and install the following quantities of the above as a minimum.
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Competition stage
Internet
connections *
Phones and
phone lines
Faxes and
fax lines
Group stage 3 3 1 3/4
Rounds of 32 and 16 4 4 1 4/5
Quarter-finals and semi-finals 5 5 1 5/6
Desks/chairs
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* Fast internet access, wireless or cable; minimum speed 1 Mb/sec, DHCP, all ports open.
40 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
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2.11 MEETING ROOMS
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4
5
6
7
8
As set out in section 1.5, a number of official meetings are held during site visits and in the course
of a matchweek. The club is responsible for providing appropriate meeting rooms, tables and chairs,
and a reasonable amount of complimentary refreshments.
Site visit
Meeting
Opening meeting < 10
Stadium infrastructure meeting < 10
TV meeting 10 - 20
Signage meeting (knockout stage only) < 5
Closing/summary meeting < 10
Matchweek
MD-1
MD
Meeting
Club meeting < 10
Number of participants
TV meeting 10 - 15
Organisational meeting 20 - 40
TV meeting 15 - 30
Debrief meeting < 10
Number of participants
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3 UEFA, UEFA EUROPA LEAGUE PARTNERS
AND VISITING CLUB EXPERIENCE
3.1 TICKETS
3.2 HOSPITALITY
3.3 PARKING
3.4 DISPATCH OF TICKETS, HOSPITALITY AND
PARKING PASSES
3.5 UEFA EUROPA LEAGUE PROMOTIONAL ACTIVITIES
3.6 PRODUCT DISPLAY
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3.1 TICKETS
3
UEFA, UEFA EUROPA LEAGUE PARTNERS
AND VISITING CLUB EXPERIENCE
The home club provides UEFA, visiting clubs and
the UEL partners with a certain number of tickets
for every UEL match. These tickets are divided into
two groups:
1. tickets provided free of charge
(i.e. complimentary tickets);
2. tickets that have to be paid for
(i.e. purchase tickets).
All UEFA and UEL partner complimentary
tickets must include access to the club’s elite
VIP hospitality area (see section 3.2).
Complimentary tickets
UEFA and UEFA Europa League partners
The complimentary tickets requested for UEL
matches must be the best seats available in the
stadium (VIP sector, “protocol area”, directors’ box,
highest level of executive box, etc.). These tickets
must be in one cohesive block, unless the amount,
as indicated in the table overleaf, exceeds 10%
of the total capacity of the VIP sector.
In such a case, any difference is compensated
for with additional tickets in the second-highest
category. These tickets must also be in one
cohesive block with easy access to the club’s
highest VIP hospitality area. This second-highest
category must be between the 16m lines.
At UEFA’s request, clubs undertake to seat up
to five of UEFA’s VIP ticket holders in the best
possible positions next to the UEFA delegate and/
or the club’s top executives (club president, CEO,
etc.). UEFA will return one VIP complementary
ticket for each directors’ box tickets requested.
Visiting clubs
The home club reserves 20 complimentary VIP
seats for visiting club’s representatives and the same
number of invitations to the VIP hospitality area.
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Summary of complimentary tickets
Competition stage UEFA and UEL partners Visiting club
Complimentary VIP tickets*
Complimentary VIP tickets*
1
Group stage 75 20
Rounds of 32 and 16 130 20
Quarter-finals and semi-finals 200 20
1 st class 2 nd class
2
3
4
* If more than 10% of the total capacity of the VIP area, the overflow should be placed in the
second-highest category in one cohesive block.
5
6
Sample location for complimentary tickets
Visiting club VIP tickets
UEFA & UEL partner VIP tickets
Purchase tickets
UEFA and UEL partners
For all matches in the UEFA Europa League, the
UEL partners also have the option to purchase
a certain number of first-class and second-class
tickets. The following principles must be observed
in this regard.
• The first-class purchase tickets must be between
the 16m lines with a good view of the pitch and
in one cohesive section.
• The second-class purchase tickets should be
along the touch line (i.e. not behind
the goals) with a good view of the pitch and
in one cohesive section.
• UEFA and UEL partners are given first option
to purchase tickets, at face value and at the
same price charged to supporters (with no
surcharge for advance sales).
• All purchase tickets and the relevant invoice
must be sent via courier (with next-day delivery)
to the UEL partners.
• One invoice must be sent per UEL partner,
including purchase order numbers if relevant.
Addresses will be provided by UEFA by the dates
specified in the attached club season planner.
Payment must be made within 30 days of
receipt of invoice.
• In the event of non-payment, the club must
send a reminder to the relevant UEL partner
and inform UEFA.
• Ticket prices may vary depending on the stage
of the competition. The home club is obliged
to inform UEFA of its ticket prices (including
any VAT) by the dates listed below.
Purchase ticket price deadlines
Group stage Friday 30 August 2013
Rounds of 32 and 16 Friday 13 December 2013
Quarter-finals Friday 21 March 2014
Semi-finals Friday 11 April 2014
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Visiting clubs
For all matches, the participating clubs must
agree in advance on reciprocal arrangements
for the numbers of tickets to be provided
and their locations, taking into account the
following principles.
First class
• Visiting clubs are entitled to purchase up to
200 first-class tickets (unless the clubs agree
otherwise) for their VIP supporters, sponsors,
etc. Clubs are requested to discuss and agree
on the location of such tickets, which should,
in principle, be located within the 16m lines,
in a safe and secure area. These tickets must
be provided in no more than two cohesive
blocks, and the home club must arrange the
appropriate security for these spectators.
• Arrangements for payment for these tickets
(and the return of any unsold tickets) must be
made in writing before any tickets are allocated.
Visiting club supporters
• All clubs must make at least 5% of the official
UEFA capacity of their stadium available
exclusively to visiting supporters. That area
should be segregated and safe.
• If the segregated area comprises more than
5% of the total capacity, this greater number
of places must be made available to the
visiting club.
• Visiting clubs must advise home clubs of the
number of tickets required at least ten days before
the match, unless the timing of the draw makes
this impossible, in which case such notification
must be given within 48 hours of the draw.
Summary of purchase tickets
• Visiting clubs that have requested an allocation
of tickets that covers all or part of the segregated
area may return any unused tickets to the home
club free of charge up to seven days prior to the
match, unless otherwise agreed by the two clubs
in writing. After this deadline, the visiting club
must pay for the whole allocation, irrespective
of whether all the tickets have been sold. If
the allocation initially requested includes a
proportion of tickets outside the segregated area,
then payment for the whole allocation must be
made, irrespective of whether all the tickets are
sold by the visiting club.
• Visiting clubs must sell the tickets by zones
in order to facilitate the reallocation of
unsold tickets.
• Any reduction in the quantity of tickets
guaranteed to a visiting club – for whatever
reason – is subject to UEFA’s agreement.
An application to this effect must be made
within 72 hours of the relevant draw.
• Unless the two clubs concerned have agreed
otherwise, the price of tickets for supporters
of the visiting club may not exceed the price
paid for tickets of a comparable category that
are sold to supporters of the home club, in
accordance with Article 19 of the UEFA Safety
and Security Regulations (2006 edition).
• The home club may reallocate the tickets
returned or not requested by the visiting club,
provided that all safety and security measures
(as mentioned in the Regulations for the UEFA
Europa League 2013/14 and in the UEFA Safety
and Security Regulations (2006 edition)) are
respected, and provided that such tickets are not
reallocated to supporters of the visiting club.
3.2 HOSPITALITY
Club VIP hospitality area
The home club is expected to invite UEFA, visiting
club and UEL partner VIP ticket holders into the
highest VIP hospitality area free of charge. These
VIP ticket holders should be given the same services
and facilities as the home club’s VIP hospitality
guests. If a club offers its VIP guests optional food
and/or beverages for a fee, the club must provide
these services to UEFA, the UEL partners and their
guests free of charge.
Alternative club VIP hospitality
If the home club is not able to offer such facilities
within the stadium, it must find an alternative
solution at its own expense outside the stadium.
The standard of these facilities must be at least
as good as the highest standard available
in the stadium.
1. If the VIP seating area is not large enough to
accommodate all ticket requests by UEFA and UEL
partners, first-class overflow ticket holders will also
be invited into the club’s VIP hospitality area.
2. In the event that the VIP hospitality area is not
large enough to host these additional first-class
guests and UEFA representatives are unable to
find an appropriate solution during the site visit,
first-class overflow ticket holders will be invited
into the club’s second-highest hospitality area.
3. If the home club has no other hospitality area
in which to host these first-class overflow ticket
holders, it must find an alternative solution,
at its own expense, outside the stadium. The
standard of these facilities must be at least as
good as the highest standard available in the
stadium, and the same services (buffet, drinks,
etc.) should be provided to guests.
UEFA Europa League branding in the club
VIP hospitality area
UEFA and the UEL sponsor/supplier partners reserve
the right to display UEL branding and UEL partner
branding. Clubs are obliged to offer and/or serve
UEL sponsor/supplier partners’ products and/or
services in the club’s VIP hospitality area (and/or
any alternative hospitality area provided by the club).
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Competition stage UEFA and UEL partners Visiting club
1 st class
purchase tickets
2 nd class
purchase tickets
1 st class
purchase tickets
purchase tickets
Group stage 80 70 200 5% of stadium capacity
Rounds of 32 and 16 210 200 200 5% of stadium capacity
Quarter-finals and semi-finals 260 250 200 5% of stadium capacity
Competition stage UEFA and UEL partners Visiting club
Group stage 75 20
Rounds of 32 and 16 130 20
Quarter-finals and semi-finals 200 20
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3.3 PARKING
The home club must provide parking spaces for
UEL partners free of charge. The parking spaces
must be in a prime position and, wherever possible,
have easy access to the VIP hospitality area. The
surface of the parking spaces must be suitable for
use in adverse weather conditions.
In order to gain access to these parking places, the
club should provide the above parties with a parking
pass that includes the following information:
– location;
– name;
– opening hours of the parking area.
The club implements and manages the parking
system on site.
Competition stage
Partner parking
spaces required
Group stage 60
Rounds of 32 and 16 80
Quarter-finals and semi-finals 100
UEFA Europa League presenting
sponsor and official sponsors
As of the quarter-finals, the club must, upon
request, also provide an additional area of at least
300m 2 , together with power supply and related
facilities, for promotional and display activities.
In relation to the above, the home club provides
promotional spaces for UEFA and/or UEL sponsor/
supplier partners within the stadium area
controlled by the club as follows.
• The promotion area must be inside or in the
direct vicinity of the stadium, within the area
controlled by the club, to reach a maximum
number of fans. It should be available from
MD-1 until MD+1. The space provided must be
in a suitable condition to carry out promotions.
• The space provided may also be used to sell
merchandise. If local laws require authorisation
for this, the club must assist the relevant UEL
sponsor/supplier partners in this regard.
If there is no adequate promotion area which is
controlled by the home club, the club is required
to secure permission from the relevant authorities
to obtain space for such promotions on areas
controlled by these authorities. The club is also
responsible for taking reasonable steps to ensure
that such an area is suitable for carrying out the
relevant promotions. In addition, clubs may be
required to provide storage facilities for UEFA
and UEL sponsors and supplier partners’
promotional materials.
Hospitality areas
As of the group stage, the club should allow UEFA
and/or UEL sponsors and supplier partners to
display branding in the hospitality areas to which
its guests have access. This may include UEFA
Europa League and/or UEL sponsor and supplier
partner branding inside and/or in front of these
hospitality areas (e.g. fabric frames, a welcome
desk, telescopics and table signs).
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5
6
3.4 DISPATCH OF TICKETS, HOSPITALITY
AND PARKING PASSES
All UEL partners’ complimentary and purchase
tickets, hospitality passes and parking passes must
be sent directly from the home club to the UEL
partners via courier (with next-day delivery) by
the dates specified in the attached club season
planner. UEFA will inform the club of the UEL
partners’ address details and the number of tickets,
hospitality passes and parking passes required by
fax or email. All shipping costs are to be
borne by the club.
In addition, if not stated on the hospitality pass,
the club must include with each pass, a letter in
both English and the local language that includes
the following information on the hospitality area:
– location;
– name;
– opening hours;
– dress code;
– any special requirements (age restriction,
RSVP, etc.).
• Any work required to make the area suitable for
carrying out such promotions is to be completed
at the home club’s expense.
• The home club must provide the necessary
security for these promotional areas and may
not charge any fee for providing the promotional
area or the right to conduct promotional
activities inside the stadium.
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3.5 UEFA EUROPA LEAGUE
PROMOTIONAL ACTIVITIES
14
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UEFA Europa League promotional areas
As of the group stage, clubs must, upon
request, provide a promotional area of at
least 600m 2 , together with power and related
facilities, for promotional activities by UEFA
and/or UEL sponsors.
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3.6 PRODUCT DISPLAY
Clubs are obliged to display and/or use products
and/or services provided by UEL sponsor/supplier
partners before, during and after the matches free
of charge.
UEFA and the UEL sponsor/supplier partners
reserve the right to install and/or display UEFA
Europa League branding and UEL sponsor/supplier
partners’ branding in the club’s VIP hospitality area.
The club is also required to offer and/or serve UEL
partners’ products and/or services in this area, as
well as in media areas and other hospitality areas.
In such areas, UEFA and its UEL sponsor partners
reserve the right to:
– display and place branding;
– provide products and services;
– install service equipment.
Furthermore, if requested to do so by UEFA, the
club must also serve and use the products and/or
services. Clubs are not allowed to charge for any
of these rights.
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4 UEFA EUROPA LEAGUE
BROADCASTER FACILITIES
4.1 SPACE, FACILITY AND CONSTRUCTION REQUIREMENTS
4.2 CAMERA POSITIONS
4.3 COMMENTARY POSITIONS
4.4 PITCH REPORTER POSITIONS
4.5 BROADCAST STUDIOS
4.6 INTERVIEW AREAS
4.7 PITCHSIDE PRESENTATION AREAS
4.8 TV COMPOUND
4.9 CABLING
4.10 POWER AND LIGHTING
4.11 OBSERVER SEATS
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4.1 SPACE, FACILITY AND
CONSTRUCTION REQUIREMENTS
4
UEFA EUROPA LEAGUE
BROADCASTER FACILITIES
The location of dedicated areas, access and
facilities for UEL broadcasters will be discussed
and agreed between the club, UEFA and the UEL
broadcasters at site visits. UEFA’s decisions in this
area are final.
Space and facility requirements
Clubs must provide space and existing
infrastructure for the installation of broadcast
facilities. If necessary, this will require seats to
be removed, even if this reduces ticket sales.
Construction requirements
If the required facilities do not already exist, clubs
will be required to construct camera positions,
indoor studios, commentary positions, interview
positions and cable route infrastructure at their
own expense. The arrangements in relation to the
construction of pitch view studios are contained
in section 4.5.
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4.2 CAMERA POSITIONS Main cameras (A1, A2, A3, A4)
Clubs must ensure that the camera positions
described below can be accommodated, unless
they present any safety or security risks to players,
officials or the public. Where required, security
must be provided by the home club for these
camera positions, and all camera positions must
have an unobstructed view of the pitch. All camera
positions and activities are subject to the approval
of UEFA.
To guarantee a consistently high standard of
broadcasting across all UEL matches, a minimum
number of camera positions must be available at
each stadium for use by the host broadcaster and
by visiting broadcasters who wish to supplement
their coverage.
The following diagram features the camera positions
that may be required for match coverage by UEL
broadcasters. Clubs must ensure that these camera
positions can be accommodated at their stadium.
Positioned in the main stand and situated exactly
on the halfway line, these cameras must be covered
and must face away from the sun. Space must be
provided for at least three cameras for the group
stage (on a platform at least 6m in length) and
at least four cameras for the knockout stage (on
a platform at least 8m in length). The cameras
must have a full and clear view of the whole pitch,
and it must be possible to use them unaltered
(i.e. without applying side viewfinders).
Pitchside halfway camera (B)
A fixed camera positioned on the halfway line
at pitch level. It may be necessary for this camera
to be placed between the substitutes’ benches,
in which case a solution must be found to
enable an unimpeded view of the field of play
and substitutes’ benches for the UEFA fourth
official, and a clear view of the pitch for
club representatives.
1
2
3
4
5
6
7
8
9
Sixteen-metre cameras (C1, C2)
Two cameras installed in the main stand exactly
on the 16m lines, at the same level or higher than
the main camera platform.
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12
13
14
Behind-goal cameras (D)
Two areas behind each goal, one on the side
closest to the main camera and one on the far
side of the goal, of a minimum of 10m long and
2m wide each, behind each goal must be made
available for both multilateral and unilateral live
cameras and ENG crews.
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Beauty-shot camera (E)
A fixed camera mounted high in the stadium
to give a panoramic static shot of whole arena.
Bench cameras (F)
A portable camera (cabled or wireless) belonging
to the host broadcaster and one belonging to the
visiting broadcaster (both in fixed positions, unless
agreed otherwise) may be positioned to cover
the substitutes’ benches. These cameras must be
located outside the technical area and positioned
in such a way as to ensure that the players, coaches
and referees are not disturbed and have a clear view
of all corners of the field of play. The cameras must
remain behind a imaginary line drawn from the
substitutes’ benches to the corner flags.
The host broadcaster’s camera may also be used
on the field for player close-ups during the lineup,
the coin toss and after the match.
High behind-goal cameras (G1, G2)
A camera installed in the stands behind each goal,
at a height permitting an unobstructed view of the
penalty spot from above the crossbar.
Reverse-angle cameras (H1, H2, H3, H4, H5, H6, H7)
One camera located in the stand and up to three
pitchside cameras on the opposite side of the
stadium to the main camera, for reverse-angle
coverage. For quarter-finals and semi-finals, space
for an additional camera in the stand (i.e. two in
total) must also be made available. Two additional
cameras may be located on the reverse side,
pitchside and towards the corners.
Mini-cameras (J1, J2)
A mini-camera may be placed behind the goal
but cannot be attached to the net or the actual
posts and crossbar. A mini-camera may, however,
be attached to the poles which support the net or
the cable connecting the back of the net to the
vertical stanchions directly behind the goal. These
mini-cameras must not present any danger to the
players. In particular, if a player runs into the net, he
must not be able to make contact with the camera.
Mini-cameras are subject to UEFA’s approval.
Tunnel camera (K)
A camera in a fixed position approved by UEFA, in
the area between the pitch and the dressing rooms
(or the players’ tunnel). This camera may only be
used before the teams exit the tunnel at the start
of the first and second half (this may include the
teams exit prior to the teams warm-up).
Crane cameras (L1, L2)
These are permitted behind the goal if there is
sufficient space and they do not cause security or
safety issues for players, spectators or anyone else
operating in this area.
Six-metre cameras (M1, M2)
Two cameras located on the same side as the
main camera facing the six-metre line, at an
approximate height of 5m above the pitch.
Rail cameras (N1, N2)
Rail cameras are permitted, subject to final
approval by UEFA, as follows:
a) on the near side (same as main cameras): one
camera on rails along each side of the near
touch line, provided it is either remote controlled
or operated by a seated cameraman; rails must
be a minimum of 4m from the touch line, unless
special permission is granted by UEFA. Sufficient
space must be left for players to warm up and
for the assistant referee to carry-out his job;
b) on the far side (i.e. opposite the main cameras):
a camera on rails behind the advertising boards
which can run from one 16m line to the other,
provided that it does not obstruct the view of
spectators or cause any safety or security risks.
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Steadicams (O1, O2)
Up to two hand-held portable cameras may
be used by the host broadcaster if space permits.
The following guidelines apply to the use
of these cameras.
Pre-match:
• Only one camera, belonging to the host
broadcaster, is allowed on the pitch.
Aerial camera system (R)
Aerial camera systems above the field of play,
such as spider cams, batcams or cable cams, may
be used upon UEL broadcaster request, subject to
the following conditions:
• compliance with local safety and security
regulations (i.e. approval by the relevant
authorities);
1
• The on-field camera should preferably be
a radio frequency camera. If not, a cabled
camera can be used as long as a cable assistant
manages the cable.
• The camera should cover the following:
a) the teams entering the pitch;
b) the team lineups – as teams stand facing the
main stand during the playing of the UEFA
Europa League anthem;
c) the coin toss – when the referee and team
captains come together after the fair play
handshake and the team photo session;
a sound operator carrying a microphone
may also join at this point.
• The host broadcaster steadicam may also go
around the perimeter of the pitch to film the
teams’ warm-up and other on-pitch events.
Match coverage
• Coverage permitted from corner flags to 16m
lines and also along the goal lines (provided that
the view of other broadcast or photo cameras
behind the goals is not affected).
The host broadcaster steadicam operator may
change sides at half-time.
• Must be used in accordance with local health
and safety guidelines.
Post-match
• Up to two of the host broadcaster’s cameras are
allowed on the pitch at the end of the match.
• The cameras may follow the players or the
referees off the pitch as far as the tunnel
entrance.
• These cameras should preferably be radio
frequency cameras. If not, cabled cameras
can be used as long, as a cable assistant
manages the cable.
New camera systems
• UEFA approval (including a minimum height,
as this could vary from venue to venue);
• compliance with UEFA instructions regarding
camera use.
As a result of technological advances during the season, new camera equipment may
be developed, which may require new positions in the stadium. Subject to both availability
of space and safety and security considerations, such camera positions may be approved by
UEFA on a case-by-case basis in consultation with the UEL broadcasters and clubs involved.
ENG cameras
UEFA ensures that each UEL broadcaster’s ENG crew consists of no more than two persons:
a camera operator and either a reporter, producer or camera assistant. UEL broadcasters’
ENG crews may occupy the following positions at UEL matches:
ENG crew positions
Pre-match
On the near touch line
alongside the photographers
for the players’ entry onto the
field and team lineups
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Hot-head cameras (P1, P2)
A hot-head camera may be used behind the goal
in front of the advertising boards, provided the
camera position does not obstruct the advertising
boards or cause any danger to the players.
During the match
Behind the advertising boards
behind the goals, subject to
the availability of space and
UEFA approval; ENG crews may
change ends at half-time only,
if space permits, and may not
move during the match
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Twenty-metre cameras (Q1, Q2)
Two fixed pitchside cameras facing the imaginary
20m line in each half on the same side as the main
camera. These cameras must be positioned in such
a way as to ensure that the players, coaches and
referees are not disturbed and have a clear view
of all corners of the field of play. They must remain
behind a line drawn from the substitutes’ benches
to the corner flags.
Post-match
Flash interview positions, press
conference room and mixed
zone, if space is available,
subject to UEFA approval
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4.3 COMMENTARY POSITIONS
Construction
Clubs provide the space for commentary positions
and must construct extra positions as required.
If commentary positions need to be built by the
home club, it is recommended that the following
principles are used for the construction of each
commentary position.
• There must be sufficient space for three
commentators per position, with a minimum
width of 180cm; the height of the table must be
approximately 75cm and depth preferably 50cm.
There must be access on each side and behind
the seats for other commentators to move into
their positions.
• There must be sufficient space on the table for
two monitors, a standard commentary box,
a phone and papers.
• Ideally, it should be possible to recess the TV
monitors into the table and provide chairs at the
appropriate height to enable commentators to see
the entire pitch and the monitor at the same time.
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• The number of commentary positions required
for the UEFA Europa League varies according to
the popularity of the match. Clubs must make
sufficient space for UEL broadcasters.
Commentary positions
Group stage 10
Knockout stage 30
• Commentary positions must always be located
on the same side as the main camera platform
and must provide an unobstructed view of the
entire playing area.
• The middle of the commentary area should
be on the halfway line, and all positions must
be located between the 16m lines.
• Access to the commentary positions must
be secure and separate from spectators.
It is the club’s responsibility to ensure the
area is completely closed off to the public.
• At least four commentary positions must be
of sufficient size and layout to enable a camera
and/or backdrop to be placed either in front
of or behind the commentators, for use in
commentator presentations.
• Commentary positions must be easily accessible
from the media working area, the press
conference room and the mixed zone.
• In addition, match commentators must be
able to access the club’s media hospitality area.
• The commentary positions must be under
cover, but outside in the stand to capture
some crowd atmosphere.
• Commentary positions must have room for three
seats and must be equipped with the necessary
power (at least two household or Schuko plugs
per commentary position), lighting and phone,
ISDN and ADSL connections.
• The club must also provide sufficient lighting, either
through normal stadium lighting or table lamps.
• Each seat of every commentary position, as well as
all equipment at the commentary positions, must
be easily accessible to technical personnel during
the match without disturbing the commentators.
• Clubs are requested to provide internet connections
at commentary positions.
In a normal stand, a commentary position would
occupy space equivalent to that taken up by nine
seats (three for the desk, three for the seats and
three for access).
4.4 PITCH REPORTER POSITIONS
• Clubs must provide pitch reporter positions for
a limited number of UEL broadcasters at each
venue. These will be subject to UEFA’s approval.
Club staff and players may not communicate
with a pitch reporters during the match or look
at their TV monitor.
• Generally, one position for the host broadcaster
and one for the main visiting broadcaster will be
required, each with a clear view of the relevant
substitute’s benches.
• These two pitch reporter positions should each
have space for two people (one reporter and
one technical assistant) and must be positioned
outside the technical area in a position approved
by UEFA.
• Additional positions may be required behind
each goal for other UEL broadcasters. These
pitch reporter positions will have space for one
reporter only.
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4.5 BROADCAST STUDIOS 4.6 INTERVIEW AREAS
Indoor studios
• Clubs must provide space for at least two indoor
broadcaster studios, each individually enclosed
and a minimum of 5m long by 5m wide by
2.3m high.
• If suitable space does not exist within the
stadium, clubs must provide an alternative
solution (e.g. a portable building outside the
stadium).
• The studios must be as close to the dressing
rooms as possible, in order to accede to UEL
broadcasters’ unilateral requirements.
• Technical power (as set out in section 4.10) and
lighting must be provided free of charge by the
home club, with technical equipment and studio
lighting provided by the UEL broadcasters.
Pitch view studio
• At the request of UEL broadcasters, the club
must provide either an existing studio or an
executive box with a view of the pitch.
• If a suitable facility of this kind does not
exist within the stadium, the home club must
provide space (free of charge) for a studio to
be constructed, which may entail the removal
or non-sale of seats. However, UEL broadcasters
will carry out and pay for the construction of
the studio.
• The studio must be the same size as an indoor
studio. It must be enclosed and have an
unobstructed view of the pitch and the stands.
• Technical power and lighting must be provided
free of charge by the home club, with technical
equipment and studio lighting provided by the
UEL broadcasters (see section 4.10).
Flash interview area
• This area must have space for at least four flash
interview positions for the group stage and
at least eight flash interview positions for the
knockout stage.
• Each position must measure 3m by 4m and have
space for an interview backdrop measuring 3m
by 2.3m, to be provided and installed by the
club for the group stage and by UEFA for the
knockout stage.
• Clubs must meet the power requirements
set out in section 4.10.
• Host broadcasters must provide the necessary
lighting and equipment.
Super flash interview positions
• At least two super flash positions, each
measuring 3m by 3 m, must be provided
between the pitch and the tunnel entrance,
and must be kept safe for participants.
VIP interview positions
• Clubs should provide a fixed camera space for
interviews at the entrance to the VIP sector or
hospitality area, as long as this does not disturb
the VIP guests and sufficient space is available.
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• Any seats lost (even if this is to ensure that
the view from the pitch view studio is not
obstructed) and all safety approvals and
security measures are the responsibility
of the club.
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4.7 PITCHSIDE PRESENTATION AREAS
• Up to two areas for pitchside presentations,
one on either side of the substitutes’ benches,
must be made available to UEL broadcasters.
• Each area must measure 15m by 3m and must
be available for pre-match, half-time, pre-extratime
and post-match presentations.
• Clubs must provide the power requirements set
out in section 4.10.
• These areas must be safe for UEL broadcasters’
staff and guests and must allow usage of a desk
and broadcaster lighting.
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4.8 TV COMPOUND 4.9 CABLING
Clubs must provide a clear, solid and even parking
area for UEL broadcasters’ production vehicles
– including OB vans, tender trucks, generators,
satellite uplink vehicles and any other technical
and support vehicles that may be required. The
TV compound is for the exclusive use of UEL
broadcasters. Other media staff are not permitted
to park vehicles in this area (although, in limited
circumstances, a visiting club channel may be
allowed access, as set out in section 12.7).
The security of the TV compound is of paramount
importance and is the responsibility of the
home club.
The TV compound must:
• provide at least 1,000m 2 of usable space for
the group stage and at least 2,000m 2 for the
knockout stage (albeit some matches with high
media interest may require more than these
minimum amounts, in which case clubs are
asked to provide their full support so that any
additional needs can be met);
• be lit to 100 EV (lux) to enable UEL broadcasters
to work in the dark;
• include sufficient infrastructure such as rubbish
bins and toilets, to be made available by the
home club.
Uplink area
• If the TV compound has an obstructed view of
the southern horizon, an additional area may be
required nearby for satellite uplink vehicles.
• Any such area must not be more than 50m
away from the centre of the TV compound
and must be able to accommodate at least six
satellite vehicles, with each vehicle measuring
8m by 3m.
Clubs must provide and/or construct the necessary
cabling infrastructure (cable routes, cable bridges,
trenches, etc.) to enable UEL broadcasters to install
all broadcast cables safely and securely. Moreover,
access to any existing pre-cabled systems in
stadiums must be free of charge to all UEL
broadcasters where requested.
In general, the following guidelines must be met
when cabling at venues:
• cables must not cause any obstruction or
safety hazard to players, officials or the public;
• measures must be taken to ensure that cables
are as unobtrusive as possible within the
stadium and the area surrounding the pitch;
• where necessary, cable bridges, cable covers,
stadium dressing and other means must
be used to make cables safe and secure.
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• be as close as possible to the stadium, ideally
on the same side as the main cameras;
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• be available from 09.00 on MD-2 until 12.00
on MD+1;
11
• have 24-hour security staff from the arrival of
the first truck to the departure of the last truck;
12
• be fully secured with high fences (at least
2m high);
13
• be equipped with power and backup facilities,
provided free of charge by the home club;
14
• be equipped with telecommunications
infrastructure, at the home club’s expense, to
enable local telecom companies to install the
relevant lines;
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• have a surface and layout suitable for any OB
vehicles (e.g. a concrete surface) and sufficient
drainage in case of rain;
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4.10 POWER AND LIGHTING
In addition to the power and backup power to be provided, clubs provide the following
power and lighting to UEL broadcasters free of charge.
Power
• In addition to the regular Schuko outputs in each position, technical power must be provided
by the home club to the positions in the table below.
Pitch view studio Power Connector/Shuko Type
One studio 12KW 32A CEE 380V/3ph
Indoor studio
Two studios 12KW 32A CEE 380V/3ph
Flash interview positions
Four positions (eight for the knockout stage) 2.5KW 16A CEE 220V/1ph
Pitchside presentation areas
Two areas (total six positions) 2.5KW 16A CEE 220V/1ph
Lighting
• Working lights must be provided to all UEL broadcaster areas, including lighting
allowing work to be conducted in and around the stadium before and after the match.
4.11 OBSERVER SEATS
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• UEL broadcasters may request observer
seats for accredited staff members with
pre- and post-match roles on site, but
no role during the match itself.
• The home club will be asked to provide UEFA
observer seats as follows.
Competition stage
Group stage 10
Rounds of 32 and 16 15
Quarter-finals and semi-finals 20
Observer seats
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5 MEDIA FACILITIES
5.1 MEDIA WORKING AREA
5.2 MEDIA SEATING (MEDIA TRIBUNE)
5.3 PRESS CONFERENCE ROOM
5.4 MIXED ZONE
5.5 PHOTOGRAPHERS’ WORKING AREA
AND MATCH POSITIONS
5.6 INTERNET CONNECTIVITY
5.7 CAMERA STORAGE FOR NON-RIGHTS-HOLDING
BROADCASTERS
5.8 MEDIA HOSPITALITY
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5.1 MEDIA WORKING AREA
The club must make a working area available to the
media, including tables, chairs, power sockets and
cabled or Wi-Fi internet connections. Clubs must
ensure that the media working area is adequately
heated or cooled depending on the weather
conditions. This working area must be large enough
to accommodate the following numbers of people:
Competition stage
Seats & desks (min.)
Group stage 30
Knockout stage 60
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5
MEDIA FACILITIES
5.2 MEDIA SEATING (MEDIA TRIBUNE)
The following numbers of covered seats must be made available for the media in a separate and secure
area with desks large enough to accommodate a laptop. There must be power sockets at all seats with
desks as well as cabled or wireless internet connections. These seats must be centrally located in the main
or opposite stand with a clear and unobstructed view of the whole pitch.
Competition stage Total seats Of which to be equipped with desk
Group stage At least 60 At least 30
Knockout stage At least 120 At least 60
To avoid any doubt, the above quantities of media
seats are in addition to the requirements for
commentary positions.
UEFA media seating and photographer passes
• For each match in the UEFA Europa League, the
home club is obliged to reserve five press seats with
desk and three photographer pitch passes for use
by UEFA.
• If UEFA has not requested any of these seats
or passes by 48 hours prior to kick-off, the club
is free to allocate the seats or passes to other
media representatives.
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5.3 PRESS CONFERENCE ROOM
• A camera platform must be provided that is
large enough for ten ENG cameras for the group
stage and 15 ENG cameras for the knockout
stage.
1
2
• The host broadcaster must be allowed to reserve
the best position at the centre of this platform
to enable it to cover the press conferences.
3
The club should provide facilities enabling pre- and
post-match press conferences to be staged. The
minimum seating capacity for press conferences
is as follows.
Competition stage
Group stage 50
Knockout stage 75
Seats (mininmum)
For the group stage, the club is responsible for
producing and installing the UEL press conference
backdrop and press conference table signs, and for
producing and distributing UEL press kit folders
and press paper.
The club is also responsible for providing the
following infrastructure and services.
• Qualified interpreters with a strong knowledge
of football. The home club is responsible for
providing translation into English and/or the
language of the visiting club (as agreed).
• The club must supply a podium, together
with tables and chairs, that is large enough to
accommodate at least five people and a UEL
press conference backdrop.
• Technical equipment (such as microphones,
loudspeakers and, in the case of simultaneous
translation, translation booths and headsets)
must be provided. An audio splitter box must be
supplied, with a minimum of 15 audio outputs
for the group stage and 20 audio outputs for the
knockout stage.
• Clubs are responsible for ensuring that all
technical facilities are fully operational.
• Sufficient lighting must be provided to enable
UEL broadcasters and non-rights-holding
broadcasters to film the press conferences.
5.4 MIXED ZONE
After the match, a mixed zone should be set up
between the teams’ dressing rooms and the point
from which the teams depart the stadium in order
to offer UEL broadcasters, non-rights-holding
broadcasters, audio reporters and written press
representatives the chance to interview players.
The mixed zone should feature:
• sufficient space to accommodate at least 50
media representatives, with sturdy barriers
between the players and the media;
• sufficient lighting for broadcasters’ interviews;
• UEL mixed zone backdrops (with at least two to
be installed by the home club for group stage
matches);
• a sectioned-off area reserved for UEL
broadcasters, UEFA.com and club TV channels
nearest the dressing rooms, in accordance with
the instructions of UEFA, who may also instruct
the home club to provide individual sections for
non-rights-holding broadcasters, audio reporters
and representatives of the written press.
Clubs should take the following additional
guidelines into account when setting up their
mixed zones.
• Clubs should, wherever possible, use a single
mixed zone, rather than separate mixed zones
for home and away teams.
• Barrier space should be calculated on the basis
of approximately 1m per camera crew in the
TV section(s) and 25cm per radio/written press
journalist.
• Both the media and player sides of the barriers
should be at least 1.5m wide to allow players
and media representatives to circulate freely.
• The mixed zone should be located as far away
as possible from sources of noise such as team
buses, lifts or kitchens.
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5.5 PHOTOGRAPHER’S WORKING
AREA AND MATCH POSITIONS
A working area must be made available for
photographers, containing tables, chairs, power
sockets and cabled or Wi-Fi internet connections.
The numbers of seats and desks to be provided
are shown below.
Competition stage
Group stage 15
Knockout stage 25
Seats and desks (min.)
5.6 INTERNET CONNECTIVITY
It is imperative that clubs provide internet
connections that are appropriate for the number
of media representatives present at their matches,
in accordance with the minimum levels set out
in this manual. All internet connections for the
media must be provided free of charge. Clubs
are encouraged to seek specialist advice when
installing internet connections.
Guideline internet capacities are as follows.
• Written press: minimum 34 Mb/sec;
can be shared between media working
area and media tribune.
Clubs must provide seating for photographers
at pitchside positions, as well as cabled or Wi-Fi
internet connections.
In principle, photographers should work behind the
advertising boards behind the goals, unless special
dispensation is given by UEFA to work in other
areas, such as behind the advertising boards along
the touch line opposite the substitutes’ benches.
• Photographers: minimum 34 Mb/sec;
can be shared between photographers’ working
area and pitch positions.
Cabled connections are always preferable to Wi-Fi,
as they are more secure. Any Wi-Fi networks should
be reserved for media and password-protected.
Clubs should note that photographers need greater
bandwidth than representatives of the written press.
Because of higher upload usage at matches, the
upload-download ratio must also be symmetrical.
5.7 CAMERA STORAGE FOR
NON-RIGHTS-HOLDING BROADCASTERS
The club must provide a secure room for
non-rights-holding broadcasters to store their
cameras during the match. These cameras must be
deposited on entry to the stadium on matchday
and may only be released at the end of the match.
In addition, the club is responsible for the handling
and security of the cameras.
5.8 MEDIA HOSPITALITY
Clubs provide hospitality, free of charge, for all
media representatives on matchday, including all
journalists on site representing UEL broadcasters
(such as commentators, co-commentators and
other reporters).
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6 SIGNAGE FACILITIES
6.1 DELIVERIES AND SHIPMENT
6.2 WORKING AND STORAGE AREAS
6.3 TRUCK PARKING AND SECURITY
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6.1 DELIVERIES AND SHIPMENT
6
SIGNAGE FACILITIES
Prior to UEL matches, a number of deliveries of UEL
materials will be made to the venue. In addition, as
from the knockout stage, various signage materials
are transported to the venue in a signage truck for
installation by the UEL signage supplier. Clubs are
required to provide full support for any customs
clearance necessary, including paying any fees or
charges incurred in this respect. If a club is unable
to act as the importer of such materials (e.g. as a
result of not having a VAT number), it must appoint
a third party to act as an importer on its behalf and
will be responsible for any associated costs. As of
the knockout stage, UEFA will appoint a signage
supplier to produce, install and dismantle the UEL
advertising boards and other signage materials.
6.2 WORKING AND STORAGE AREAS
Clubs allow access to the pitch and the entire
stadium for this purpose, free of any charge,
and pay any taxes, rights or other fees relating
to the installation or display of such materials.
UEFA agrees with each club, the measures required
in order to install advertising boards and other
signage materials, remove or cover any existing
advertising or displays, and store equipment and
materials between matchdays at the stadium
where the club plays its matches. To optimise
working conditions, the following facilities should
be provided as of the knockout stage.
1
2
3
4
5
6
7
8
As of the knockout stage, the facilities described
below must be available:
• a secure and lockable working room for the
UEL signage company, located at ground level
with easy pitch and forklift access, equipped
with adequate lighting, power sockets and
heating facilities;
• a secure storage area with forklift access for
the duration of the club’s participation in the
competition (with a minimum of 100m 2 for
a combined working and storage area).
It is the responsibility of the club to ensure that the
working and storage areas remain secure (including
the period between matchdays).
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12
6.3 TRUCK PARKING AND SECURITY
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14
As of the knockout stage, the following facilities
are required:
• a parking area within the stadium for one
signage truck (throughout each matchweek);
• secure parking in the direct vicinity of the
stadium and close to the pitch for easy access
(from MD-3 until MD+1).
The security of both these areas is the
responsibility of the club. Should parking
not be available in the vicinity of the stadium,
the home club must provide, free of charge,
a secure alternative parking area as close as
possible to the stadium.
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7 CLUB PRODUCTION ITEMS
7.1 USE OF LOGOS
7.2 GROUP STAGE
7.3 KNOCKOUT STAGE
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7.1 USE OF LOGOS
7
CLUB PRODUCTION ITEMS
The UEFA Europa League logo
For the duration of the UEL season, clubs that have
qualified are encouraged to use the UEL logo and
name for their own non-commercial promotional
purposes and for the non-commercial promotion of
UEL matches.
Permitted forms of the UEL logo and name for use
by the clubs in this context are defined in the UEFA
Europa League club toolkit 2013/14 and the UEFA
Europa League Brand Manual, which are provided
to all participating clubs.
Besides the mandatory items in this section, clubs
may decide to produce any of the materials below.
In this case, clubs must ensure that these materials
are in the UEL colours, that they contain the UEL
logo and that they identify the UEL sponsor/
supplier partners.
Under no circumstances is third-party branding
or association allowed:
• in newspaper advertisements;
• on official posters promoting UEL matches;
• in matchday programmes;
• on hospitality passes.
Approval procedure for printed materials
• All UEL logos and design elements and UEL
partners’ artwork is to be used exactly as shown
in the UEFA Europa League club toolkit 2013/14
and UEFA Europa League Brand Manual. Colour
references are also provided, and artwork is to be
reproduced only in the official colours shown.
• The club must send the final layout of the ticket
(front and back) to CompOpsUEL@uefa.ch
• Any other official printed materials relating
to the UEFA Europa League, including
matchday programmes, must be sent
to ComOpsUEL@uefa.ch for approval
before printing.
• Should the design of the ticket or other printed
materials not be in line with the UEFA Europa
League club toolkit 2013/14, the UEFA Europa
League Brand Manual or this manual, the club in
question may have to reprint and distribute the
materials at its own expense.
• Any official printed materials submitted to UEFA
should be sent no later than 12.00CET on the
Thursday before the matchweek in question.
• UEFA will provide approval within 48 hours.
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Club logos
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Club logos will also be used by UEFA in conjunction
with the UEL logo for the promotion of UEL
matches. Such logos may be used in various places
in this regard, including:
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• on-screen graphics;
• broadcaster studio programmes;
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• official UEFA printed materials;
• hospitality room decoration;
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• promotional items.
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UEFA will not use clubs’ logos for commercial
purposes without their prior consent.
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7.2 GROUP STAGE Centre board
In order to succesfully implement the UEL’s
commercial concept, clubs must produce and install
certain materials. This section will provide general
information about these items.
Clubs should refer to the UEFA Europa League
club toolkit 2013/14 for the exact details of the
UEFA Europa League advertising boards
Clubs must provide UEFA with five pitch advertising
boards in the main board configuration at each
group stage match. UEFA will use these advertising
boards for UEFA, the competition or UEL sponsor/
supplier partners. The club must ensure that
these boards are incorporated into their existing
perimeter board configurations. This means that
the centre board, the end of touch line boards and
the end of the goal line boards must be the same
height as the club’s existing advertising boards.
The club has two options.
• As a minimum quality standard, advertising
boards must be produced on non-reflective
plywood or other suitable material, in matt
finish. Banners may not be used.
• Clubs using an LED system may incorporate the
boards into this, provided that the five boards
remain static. Furthermore, the width of the
boards must be as indicated in this manual.
production material and artwork. All UEL branding
shown in this manual is for illustration purposes only.
Clubs that qualify for the group stage will be
supplied with the final, approved design and
artwork at the group stage draw in Monaco.
The five boards must be installed in such a way
that their content is fully legible through the
main cameras, including under floodlights.
An additional board test under match conditions
may be conducted on MD-1. Furthermore, the
centre board, the two end of touch line boards and
two end of goal line boards must be within the
unimpaired viewing range of the main camera.
The club must produce and install the following
boards between MD-2 and 24.00CET on MD-1:
• one centre board;
• two end of each touch line boards;
• two end of goal line boards.
Clubs should refer to the UEFA Europa League club
toolkit 2013/14 for exact details of production
materials and artwork. All UEL branding shown in
this manual is for illustration purposes only. Clubs
that qualify for the group stage will be supplied
with the final, approved design and artwork at the
group stage draw in Monaco.
This board must be 12m in length and the same height as the other pitch advertising boards.
It must be centred on the halfway line (in accordance with UEFA instructions).
If the advertising boards are on the same side as the substitutes’ benches, there are three possible solutions.
1. The centre board may go in front of the substitutes’ benches (closer to the pitch than the other
boards), leaving a gap on both sides to enter the pitch (which must not be visible through the main
camera), allowing access to the pitch.
2. Boards may go in front of the substitutes’ benches, with two doors to be opened as a gate.
3. Where the technical area has to be left free, substitutes’ benches must be moved to the
other side of the pitch.
End of touch line boards
The two end of touch line advertising boards must each be 9m in length and the same height as the other
advertising boards in the club’s main configuration. They must be placed in such a way that the corner flag
straddles the UEL Logo and adidas board when viewed through the main camera position (in accordance
with UEFA’s instructions).
End of goal line boards
The two end of goal line advertising boards must also be 9m in length and of the same height as
the other advertising boards in the club’s main board configuration.
In principle, all advertising boards will be incorporated into the club’s existing board configuration.
However, UEFA reserves the right to ask the club to produce one or more boards outside the existing
configuration, at the club’s expense, to ensure maximum board exposure. The final decision will be made
at a site visit before the start of the season.
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Oversized advertising boards
Where a club’s existing board configuration is more than 1.2m tall, it must send the artwork to
ComOpsUEL@uefa.ch, prior to production. If a club does not comply with the approval process,
it may be forced to reproduce boards at its own expense.
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Flash interview backdrops
The home club must produce up to four UEL flash
interview backdrops and install these in the area
allocated at the site visit. These backdrops should
be height-adjustable and must be produced with
a matt finish.
Flash interview backdrops should be positioned
in accordance with UEFA instructions on the
morning of MD-1.
Mixed zone backdrops
The home club must produce at least two UEL
mixed zone backdrops and install these in the
mixed zone. The backdrops need to be spread out
across the areas allocated to UEL broadcasters,
club channels, UEFA.com and non-rights-holding
broadcasters as instructed by UEFA. Backdrops
should be height-adjustable and must be produced
with a matt finish.
Press conference backdrop
In addition to the backdrops above, the home club
must produce and install a UEL press conference
backdrop, which should also be height-adjustable
and produced with a matt finish. Each press
conference on MD-1 and MD must be held in front
of a UEL press conference backdrop.
Press kit folders
Clubs are requested to produce 200 UEL press kit
folders per match to provide uniform information
to the media. These should be distributed at the
two press conferences on MD-1 and placed
in the media working area before the match.
Press paper
All match-related media releases distributed
to the media and UEL broadcasters, as well as
lineup sheets and post-match statistics distributed
in any hospitality area, must be printed on official
UEL press paper.
Only the first page of the press kit information
needs to be on official UEL press paper; the
following pages can be on UEL press paper
or on blank paper.
Internal substitutes’ bench signs
Clubs are required to produce and install branded
substitutes’ bench signs to be placed on the inside
of each bench. No other branding is to appear on
the inside or front of the benches.
The internal substitutes’ bench signs should be
positioned on the morning of MD-1 as instructed
by UEFA.
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Press conference table signs
Between three and five triangular UEL press
conference table signs should be placed on the
press conference table one hour before each
press conference.
Substitution panel stickers
The club needs to produce four substitution panel
stickers (one front, one back) and apply these to
two of the club’s existing substitution panels.
No other branding should appear on the
substitution panels.
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Tickets
Clubs must produce tickets in accordance with
UEFA’s ticketing policy. Tickets and official printed
materials should comply with the UEFA Europa
League club toolkit 2013/14 and the UEFA
Europa League Brand Manual, and must feature
advertising for UEL partners in accordance with
UEFA’s instructions. All ticket designs should be
sent to CompOpsUEL@uefa.ch for prior approval.
UEFA reserves the right to change the ticket
artwork after the group stage. All new artwork
for the knockout stage will be provided to clubs
at the knockout stage draw in December.
Tickets and official printed materials may not
include any third-party branding or logos. If
required for safety and security reasons, the
name of the stadium sponsor may appear
(as part of the stadium name), but only in a noncommercial
typeface colour and without any logos.
Where clubs use an electronic ticketing system (smart cards, loaded data carriers such as watches, etc.),
compensatory exposure for UEL partners of at least equal value has to be discussed and agreed with
UEFA at the site visit, to ensure that UEFA’s obligations towards UEL partners are fulfilled. Previous
examples of such compensation have included additional exposure in matchday programmes or other
official club publications, and additional UEL partner signage at fan entrances, paid for by the club.
7.3 KNOCKOUT STAGE
As of the knockout stage, UEFA will produce and install all the necessary UEL branding and
advertising elements. At this stage of the competition, the club’s obligations are to deliver
a clean stadium as determined at the site visit, and to produce tickets in accordance with the
UEFA Europa League club toolkit 2013/14 and UEFA Europa League Brand Manual.
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8 EXCLUSIVITY AND STADIUM BRANDING
8.1 GENERAL
8.2 ADVERTISING AND STADIUM DRESSING
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8.1 GENERAL
8
EXCLUSIVITY AND
STADIUM BRANDING
Under no circumstances may any element of the
visual identity of the UEFA Europa League be
used in conjunction with a commercial or noncommercial
third party or create an association
with the UEFA Europa League.
Group stage
The clubs must deliver to UEFA a clean
exclusive area by 09.00 on MD-2 prior to each
UEL match. A clean exclusive area contains
no advertising, stadium sponsorship, website
addresses, promotional activities, product displays
or branding, other than those of UEFA, the
competition and/or the UEL partners (as directed
by UEFA).
For the group stage, the exclusive area includes:
• the press conference room;
• flash interview and super flash interview areas;
• the mixed zone;
• the inside and front of the dugouts;
• refereeing areas;
• the field of play;
• match tickets;
• substitution panels;
• videoboards (with no reference to commercial
or non-commercial entities permitted from
the moment the teams walk out until the
end of match);
• PA system (with no reference to commercial or
non-commercial entities is permitted from the
moment the teams walk out until the end of
the match).
All items worn by players and club officials which
do not form part of the playing attire (shirt, shorts
and socks) must be free of sponsor advertising for
all UEL media activities on MD-1 and MD.
Knockout stage
In principle, the exclusive area includes all areas
that could be visible on television or seen by the
media. The clubs must deliver to UEFA a clean
stadium by 09.00 on MD-2 before each UEL match.
A clean stadium contains no advertising, stadium
sponsorship, website addresses, promotional
activities, product displays or branding in the
exclusive area. Furthermore, no references to
commercial or non-commercial entities are
permitted over the PA system from the moment
the teams walk out onto the pitch until the end
of the match.
Exclusive area
The exclusive area for the knockout stage will be
agreed by the home clubs and UEFA at the site
visit after the group stage or by other means.
Any decision modifying the arrangements for
the exclusive area requires UEFA’s express
written approval.
The exclusive area can be summarised as the
stadium area, with UEL partners being the only
companies with commercial rights in that area
during the UEL matches. These rights take
precedence over any arrangements that clubs may
have with any other companies or organisations
for promotional, commercial or non-commercial
activities or branding purposes and exclude any
reference to the club’s website. The exclusive
area comprises:
1. the stadium arena itself, up to and including
the first tier, including the balustrade of the tier
above in each stand, or if there are no tiers in
any stand in the stadium, the entire stand; any
scoreboards, videoboards, giant screens and
clocks located in such areas, the technical area,
the tunnel area and team seating areas;
2. all broadcaster and media areas, including
but not limited to flash interview areas, press
conference rooms, the mixed zone and the
tunnel area;
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3. all items worn by players and club officials
which do not form part of the playing attire
(shirt, shorts and socks) must be free of any
non-sanctioned advertising for all media
activities, any official training session, and on
matchday from arrival at the stadium until
departure from the stadium.
Example of exclusive area in stadium arena
The training ground for the home team’s MD-1
training session, as well as that of the visiting team
(if they do not train in the stadium), is not part of
the exclusive area. However, no additional branding
may be added to the training ground for the
relevant training session(s) that goes beyond the
regular branding of the site.
Club logos and club branding
Putting the UEL stamp on the stadium is a
fundamental mechanism used to promote the
competition. Every detail, from the centre circle
banner to the signs indicating the way around
the stadium, helps to communicate to fans that
the UEL is in town, thereby helping to amplify the
special nature of a UEL matchnight. Any football
competition, however, is only as successful as the
clubs which participate in it. Consequently, the
balance to be struck between showcasing the
clubs and promoting the UEL competition and
its commercial partners is a delicate one. The
principles below outline the way in which this
balance can be achieved in relation to the display
of club names, logos, branding and other messages
inside the exclusive zone.
• The exposure gained by sponsor partners
from perimeter advertising is highly valued.
Keeping the area below the first tier free of all
prominent club logos, branding and messages
is therefore a priority. During the summer site
visit, UEFA will, together with the club, identify
all prominent club branding which is deemed to
be detrimental to the visibility and prominence
of the perimeter boards and UEL branding.
These identified elements must be removed
or covered by the host club. Clubs may use the
PA system, the scoreboard, the videoboard
and stadium TV systems to communicate club
messages or campaigns to the supporters inside
the stadium. Further details on this can be found
in section 12.7.
Stadium/stand sponsors’ names and branding
No stadium/stand sponsors’ name may be visible in
the exclusive area. The following exception applies
only in relation to a single stadium/stand sponsor
that has been granted long-term stadium/stand
naming rights.
• The name of the stadium/stand sponsor may
appear (as part of the stadium/stand name) on
UEL printed materials, including match tickets,
for the sole purpose of identifying the stadium/
stand if required for safety and security reasons.
That must be in a non-commercial typeface and
must not involve the use of any logos.
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Delivering a clean stadium
When arranging the delivery of a clean stadium
in the exclusive area, please note the following.
• UEFA will only brand those areas which
require UEL dressing.
• UEFA will inform clubs as to which areas will
be branded with UEL dressing by the signage
supplier. It is the responsibility of the home club
to remove or cover all other advertising.
• For all advertising, including scoreboards and
videoboards, clubs have three options:
1. remove or cover the advertising (at the club’s
own expense);
2. cover the advertising using UEL material
purchased at cost price from UEFA;
3. allow UEFA to cover or remove the advertising
and charge the club for materials and labour
at cost price.
The relevant measures must be agreed between
each club and UEFA at the pre-season site visit.
• Any future branding plans should be
communicated to UEFA at the site visit or
during the season.
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8.2 ADVERTISING AND STADIUM DRESSING
Group stage
Advertising and promotional rights
In the group stage, clubs are allowed to sell
advertising and promotional rights in the stadium,
including advertising boards. No commercial
activities or dressing material are permitted, and
no promotional activities may occur on the field
of play or in the area where the referees operate
in the period from MD-2 until 24.00CET on MD.
UEFA reserves the right to dress the field of play.
This may include UEFA and UEL partner branding,
as well as promotional activities on the pitch during
this period.
Advertising boards
For each group stage match, clubs must
produce the following boards:
• one centre board;
• two end of touch line boards;
• two end of goal line boards.
These boards must be in full view of the main
camera. The club must install these boards no later
than on MD-2 and may dismantle them as of three
hours after the end of the match.
Precise specifications can be found in section 3.2.1
of this manual and the UEFA Europa League Brand
Manual.
Knockout stage
Advertising and promotional rights
From the knockout stage, all commercial rights
are owned by UEFA. UEFA will appoint a signage
supplier to produce, install and dismantle the
advertising boards, stadium dressing and signage
materials. Clubs must allow access to the pitch
and stadium for this purpose, free of charge, and
pay any taxes, rights or other fees relating to the
installation or display. UEFA will instruct the club
on the measures required in order to install the
advertising boards and stadium/signage materials,
remove or cover any existing advertising boards
or displays, and store equipment and materials
between matchdays at stadiums where clubs play
their UEL matches. Clubs are required to provide
full support for any customs clearance necessary
for the signage truck transporting the UEL
materials to the venue, including paying any
fees/charges incurred in this respect.
• clubs should ensure that the advertising boards
are in full view of the main cameras, that no
objects (such as fans’ banners) obstruct the
view of the boards, and that sufficient space is
available for the installation of all boards;
• any costs associated with a loss of seats owing
to the installation of the UEL advertising boards
must be borne by the club.
If the advertising boards are on the same side
as the substitutes’ benches, there are three
possible solutions.
1. The centre board may go in front of the
substitutes’ benches (closer to the pitch than
the other boards), leaving a gap on both sides
(which must not be visible through the main
camera), allowing access to the pitch.
2. Boards may go in front of the substitutes’
benches, with two doors to be opened as a gate.
3. Where the technical area has to be left free,
substitutes’ benches must be moved to the
other side of the pitch.
Other advertising inventory
The appointed signage supplier will dress the
stadium with UEL banners, signs and structures,
and install directional signage to guide UEL
partners and guests to seats and hospitality areas
and direct UEL broadcasters to their working
areas. All of these items may include UEL sponsor/
supplier partners’ logos or identifying features
and will be placed outside the exclusive area.
At this stage of the competition, clubs’ involvement
in producing and installing UEL production items is
limited to ticketing and optional printed materials.
The optional materials may include UEL sponsor/
supplier partners’ logos. More detailed information
can be found in the UEFA Europa League club
toolkit 2013/14 and UEFA Europa League
Brand Manual.
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Advertising boards
The UEL signage supplier will place all advertising
boards (which are 90cm in height) around the
pitch. It should be noted that:
• UEFA is responsible for ensuring that the
minimum distances from the touch lines are
respected;
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Other advertising inventory
Clubs must produce and install UEL media
interview backdrops as well as other materials
specified in chapter 3. Production specifications
and artwork can be found in the UEFA Europa
League club toolkit 2013/14.
• they can only be closer than the minimum
distance if authorised by UEFA;
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9 SPONSOR/SUPPLIER
PARTNERS’ ACTIVITIES
9.1 PRESENTING SPONSOR
9.2 OFFICIAL SPONSORS
9.3 OFFICIAL MATCH BALL
9.4 PRODUCT SUPPLY AND DISPLAY
9.5 MATCHNIGHT PROMOTIONS
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Introduction
9
SPONSOR/SUPPLIER
PARTNERS’ ACTIVITIES
The UEFA Europa League offers an exclusive group of sponsor/supplier partners an association with a
powerful brand and a unique communication platform in prime time programming. The competition
ensures regular exposure over a period of nine months, global reach delivering large audiences and a
partnership with clubs, UEL broadcasters and UEFA.
9.1 PRESENTING SPONSOR
UEFA has appointed Western Union as the presenting sponsor of the UEFA Europa League.
The UEFA Europa League’s presenting sponsorship rights package features a broad range of rights,
which are separate yet fully integrated. The key elements of the integrated rights package are:
• presenting sponsor rights;
• association and promotion rights;
• event rights;
• new media rights;
• rights regarding the UEFA Europa League final.
9.2 OFFICIAL SPONSORS
In addition to the presenting sponsor, the commercial concept for the UEFA Europa League
2012–15 features two official sponsors. Those official sponsors are Hankook and HTC. The key
elements of their integrated rights packages are:
• association and promotion rights;
• event rights;
• new media rights;
• UEFA Europa League final rights.
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9.3 OFFICIAL MATCH BALL 9.4 PRODUCT SUPPLY AND DISPLAY
UEFA has appointed adidas as the UEFA Europa
League’s official ball supplier until the end of the
2017/18 season. Under this agreement, adidas
will supply balls of the highest standard to all
competing clubs after the draw for the group stage,
before supplying more balls to clubs who qualify for
the knockout stage. The official match ball range is
season-specific.
The official match ball range
Two types of ball will be distributed in the course
of a UEL season, as described below. All clubs are
obliged to use the official ball for UEL matches
and all official training sessions. If the balls are not
available, the club must contact UEFA immediately.
2. The winter ball
All clubs will be supplied with 23 winter balls.
This ball must only be used at the referee’s
request in adverse weather conditions.
UEFA and UEFA Europa League sponsor/supplier
partners reserve the right to display and place
branding, provide products and services, and install
service equipment in any club hospitality area or
media area.
Furthermore, if requested to do so by UEFA, the
club must serve and use these products and/or
services. Clubs are not allowed to charge for any
of these rights.
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1. The official ball
All 48 clubs will play with the official ball of the
2013/14 season. Each club will receive 68 official
season balls on qualifying for the group stage.
Ball supply and disposal procedures
Balls will be supplied directly to the clubs by the
official ball supplier, and receipt of the balls must
be acknowledged and communicated to UEFA.
Clubs progressing from the UEL group stage to the
knockout stage will receive an additional 30 official
balls. Clubs joining from the UEFA Champions
League will receive 60 official balls and 20 winter
balls in advance of the knockout stage.
The two finalists will also receive an additional
supply of official match balls.
9.5 MATCHNIGHT PROMOTIONS
UEFA Europa League sponsor/supplier partners
have the opportunity to provide a special stadium
tour for a number of guests at UEFA Europa League
matches. This tour will take place approximately 75
minutes before kick-off and covers various areas of
interest. It does not, however, involve access to the
dressing rooms.
In addition, the same guests may stand at the side
of the pitch to watch part of the players’ pre-match
warm-up.
This promotion may not be carried out by clubs.
UEFA reserves the right to introduce other
matchnight promotions for UEL sponsor/supplier
partners during the course of the season.
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10 UEFA EUROPA LEAGUE
BROADCASTER ACTIVITIES
10.1 Interviews and presentations
10.2 Filming of teams’ preparations
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10.1 INTERVIEWS AND PRESENTATIONS
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UEFA EUROPA LEAGUE
BROADCASTER ACTIVITIES
A variety of interviews and presentations are
scheduled before, during and after each UEL
match, many of which are obligatory for the clubs
if requested by UEL broadcasters. All interview
requests, locations and activities are coordinated
by and subject to the approval of UEFA.
Interviews may take place before or after
a match, at half-time, at press conferences,
in the mixed zone or following a specific
language requested by UEL broadcasters.
MD-1
Clubs must make the manager/head coach
and a key player available for interview by the main
UEL broadcaster of their country. These interviews
normally take place before or after the relevant
official training session.
Clubs should cooperate as much as possible with
the main UEL broadcaster of the opposing team in
providing the manager/head coach or a key player
for interview.
This material may then be made available via
the host broadcaster on the news exchange feed
for other UEL broadcasters.
Interviews during the match
• Interviews during play are not permitted
with players and team officials listed on the
match sheet.
• Interviews during play are permitted only with
celebrities, studio guests, and non-participating
officials and players.
• Managers/head coaches, players who have
been substituted or sent off, officials, or unused
substitutes may not be interviewed during
a match.
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MD
Pre-match interviews
• UEL broadcasters are permitted to conduct prematch
interviews with members of the official
team delegation on their arrival at the stadium
at a predetermined location, subject to their
agreement.
Half-time interviews
• The host or main visiting broadcaster, as
appropriate, may conduct a half-time flash
interview with a member of the official team
delegation, subject to their agreement. This
includes the manager/head coach or his
assistant, but excludes the players.
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• All interviews must take place in the designated
broadcast areas.
• The interview may be conducted at the
beginning or end of half-time in the super flash
or flash interview position or an indoor studio.
• Should the host broadcaster or main visiting
broadcaster not wish to use this option, it may
be transferred to another UEL broadcaster
in the territory of the relevant club.
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Post-match interviews
Super flash interviews
• Unilateral super flash interviews may be
conducted at the end of the match near
the entrance to the players’ tunnel,
if requested by the host or main visiting
broadcaster.
Suspended coaches
Suspended managers/coaches are encouraged
to be available for all UEL broadcaster and media
obligations on MD-1, including the MD-1 press
conference and host broadcaster interview. If this
is not possible, the assistant coach must fulfil
these media obligations.
On matchday, a suspended coach may follow the
match only from the stand, may not be present in
the dressing room, tunnel or technical area before
or during the match, and may not communicate
with the team. Suspended coaches may access
these areas of 15 minutes after the final whistle,
and should then be available to the media. If
a suspended coach fails to perform the normal
post-match media activities, the assistant coach
is bound by those media obligations. The same
applies for a manager/head coach who has been
sent off during the match.
• The host and main visiting broadcaster may
each request two super flash interviews. The
first such interview is obligatory – all clubs must
make the manager/head coach or a key player
(i.e. a player who had a decisive influence on the
result) available. The second such interview is not
compulsory and requires the approval of UEFA.
Flash interviews
For UEL broadcasters and their viewers around
the world, obtaining a reaction to the match
shortly after the final whistle is an essential
component of programming and an important
part of why rights holders invest in on-site
productions at UEL matches.
The UEFA Europa League Regulations 2013/14
require clubs to make their manager/head coach
and at least two key players available to all
broadcasters. However, given the worldwide interest
in the competition, the objective for both UEFA and
clubs is to provide the best possible post-match
service to broadcasters by adhering to the following
principles.
• Clubs should make every effort to satisfy
all interview requests by making at least
four players available and giving special
consideration to language or nationality-specific
requests.
• Clubs must ensure that players do not
repeatedly refuse post-match interviews with
UEL broadcasters or otherwise fail to meet their
media obligations. This applies particularly to
the UEFA man of the match or best-rated player
(if selected) and other players who have had
a decisive influence on the result.
• If there is a valid reason why a requested
manager/head coach or player cannot be
provided to a particular UEL broadcaster, a
suitable replacement must be made available.
• UEFA will advise clubs on the requested timings
for interviews. In particular, clubs should make
every effort to ensure that the manager/head
coach and players are available for interviews
within 15 minutes of the end of the match if
requested, as the live programmes of many
UEL broadcasters end at this time.
• Players selected for doping controls may
conduct interviews after the match if escorted
by a UEFA match officer or another chaperone
designated by the doping control officer.
• Post-match flash interview requests from
UEL broadcasters always take priority over
mixed zone activities and interviews for club
media platforms.
• Interviews may take place after the match
with manager/head coaches or players who
have been sent off, subject to the agreement
of UEFA and the relevant club press officer.
If the manager/head coach does not fulfil
this obligation, the assistant coach must
do so instead.
• Flash interviews must be conducted in the flash
interview position in front of the UEL backdrop.
Broadcaster studio activities
• Pre- and post-match interviews may be
conducted in the UEL broadcaster studios
positioned in the vicinity of the dressing rooms.
• All interview requests require the consent of the
clubs and the approval of UEFA.
• Presentations and discussions that do not require
the manger/head coach or listed players may be
conducted in pitch view studios at any time.
Pitchside presentations
UEL broadcasters may, subject to UEFA approval,
before the match, at half-time, before extra time or
at the end of the match, introduce their programme,
interview guests or deliver news stories.
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10.2 FILMING OF TEAMS’ PREPARATIONS
Dressing rooms
The dressing rooms of both teams are off limits
to representatives of the media before, during
and after the match.
As an exception, subject to the prior agreement of
the relevant club, one host broadcaster camera crew
may enter each dressing room prior to the match to
film the players’ shirts and equipment and conduct
one brief presentation involving its main reporter
or presenter.
This filming must be completed well before the
arrival of the players, ideally around two hours
prior to kick-off, and will be supervised by UEFA.
Team arrivals
The host broadcaster is permitted to film the
arrival of both teams, using a maximum of three
cameras in fixed positions for each team, in the
following locations:
• the point at which the players get off the
team buses;
• the mixed zone;
• outside the teams’ dressing rooms
(with no view inside the dressing room).
The exact locations of these cameras are subject
to UEFA approval. Other UEL broadcasters may
be permitted to film the teams’ arrival, subject
to space and security considerations and
UEFA approval.
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11 MEDIA PRACTICES AND PROCEDURES
11.1 MATCH ACTIVITIES
11.2 ADDITIONAL MEDIA ACTIVITIES
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11.1 MATCH ACTIVITIES
Press conferences
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General
• Both clubs are required, in coordination with
UEFA, to stage press conferences on MD-1 and
after the match.
MD-1
• MD-1 press conferences are to be attended by
the manager/head coach and at least one player.
• MD-1 press conferences should be held between
12.00 and 20.00 local time. Any alternative
timings require the prior approval of UEFA.
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11
MEDIA PRACTICES
AND PROCEDURES
• Each press conference must be held in front of
the official UEL backdrop, with exclusivity for all
UEL partners.
• Each press conference should be conducted by
the press officer of the relevant club.
• In principle, and unless alternative
arrangements have been agreed beforehand by
the two clubs, the home club is responsible for
providing a qualified interpreter with a strong
knowledge
of football. Simultaneous translation facilities
should be offered whenever possible.
• In principle, all press conferences are open
to all media accredited for the match. Any
limiting of media access must be agreed in
advance between the clubs and UEFA.
• Coaches and players attending press
conferences must comply with the relevant
provisions of the UEFA Kit Regulations.
• In principle, press conferences should be
held at the stadium where the match is to
be played. If a club does not wish to stage its
press conference at the match stadium, it must
obtain UEFA’s prior approval to hold it at the
training ground. Alternative venues will only
be permitted in exceptional circumstances.
• If a press conference is held in a location
other than the match stadium, each club is
responsible for providing and paying for the
necessary technical infrastructure and services,
including a qualified interpreter with a strong
knowledge of football, at the chosen venue.
• Clubs are reminded that press conferences
may be broadcast live by all media present. In
addition, no embargos or other restrictions are
imposed on the use of press conference content.
• If a club organises additional pre-match media
activities – a mixed zone, for example – such
activities may supplement but not replace the
pre-match press conference.
• Furthermore, should the visiting club’s press
conference not be held at the match stadium,
it is always the home club’s responsibility
to provide the media with match-specific
information in a UEL press kit folder printed
on UEL press paper.
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Press conference backdrop and table signs
The following rules apply to the installation and
supply of UEL press conference backdrop and table
signs for the group stage.
1. In principle, it is the home club’s responsibility
to ensure that UEL press conference backdrops
and table signs are installed and dismantled at
the respective visiting club’s press conference
location.
2. However, it becomes the visiting club’s
responsibility in the event that UEFA decides
that there is not sufficient installing or
dismantling time between the two MD-1 press
conferences.
3. If the visiting club was obliged to bring its
own UEL press conference backdrop and table
signs, but failed to do so, it must relocate its
press conference to the press conference room
in the match stadium or to a location agreed
with UEFA. Under such circumstances, it is up
to UEFA to decide whether it is necessary to
reschedule the press conference.
For the knockout stage, UEFA will install the UEL
press conference backdrop and table signs for both
the home and visiting clubs’ press conferences,
both on MD-1 and post-match, regardless of where
they are held.
Post-match
The press conference is to be attended by
the manager/head coach of the relevant team.
It must be held within 20 minutes of the
end of the match in the stadium’s press
conference room.
Guidelines for interpreters
In order to ensure the best possible translation
service at press conferences, clubs are advised
to observe the following guidelines.
• If simultaneous translation is provided, media
representatives asking questions must use the
roving microphones.
• Questions from the media should always be
translated before a coach or player answers.
• The interpreter should wait until the coach
or player has finished their answer before
translating.
Training sessions
• Both clubs must open up their MD-1 training
sessions to all media for at least 15 minutes,
regardless of the location.
• Clubs must provide additional support to secure
the host broadcaster a preferential filming
position for the MD-1training session, for
distribution as part of the news exchange feed.
• If a club does not hold a full training session
on the day before the match, alternative
arrangements must be made, in agreement with
UEFA, to provide the media with access to at
least 15 minutes of the team’s preparation.
Coordination of MD-1 press
conferences and training sessions
Clubs are requested to work together to coordinate
the timing of their MD-1 press conferences and
last training sessions prior to the match such that:
• the media are able to cover the press
conferences and training sessions of both clubs;
• the media deadlines in the countries of both
clubs can be respected;
• there is a gap of at least 15 minutes between
the two training sessions if both take place
in the stadium.
In cases where clubs are unable to reach an
agreement, the visiting club has first choice
of timing for its press conference and training
session. However, if the visiting club has not
communicated this information to UEFA by
12.00CET on the Friday prior to the match, the
home club will be free to fix the timing of its press
conference and training session and the visiting
club will have to adapt its schedule accordingly.
Clubs are requested not to change their MD-1
plans any later than 12.00CET on the Monday
prior to the match.
In cases where UEFA is obliged to arbitrate on
the timings and locations MD-1 activities, UEFA’s
decision will be regarded as final.
All MD-1 timings must be sent to the UEFA
Media Operations department. Only these
communications will be considered in the
event of arbitration by UEFA.
Mixed zone
• After the match, a mixed zone is set up for the
media on the way from the dressing rooms to
the exit used by the teams.
• Clubs must ensure that all players listed on the
match sheet (both in the starting lineups and
as substitutes) pass through the mixed zone.
• This area must only be accessible to coaches,
players and representatives of the media
(excluding photographers).
• In principle, all accredited media representatives
(except photographers) are allowed access to
the mixed zone, space permitting. Any limiting
of media access must be agreed with UEFA
in advance.
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Press kits
UEFA prepares a press kit for each match that
includes the following information:
• the latest news from the two teams;
• an updated player list for each club (including
information such as matches played and
goals scored by each player in their national
league and UEFA club competitions);
• an updated list of season’s results in all
competition for each club;
• results of previous matches between
the two clubs (if applicable);
• match-by-match lineups and the latest
disciplinary situation;
• information about the referee and
assistant referees.
Club press officers will also be asked to assist with
the checking and distribution of the press kits.
UEFA will send out a draft of the press kit to the
relevant club press officers on the morning of
MD-3. The content should be checked thoroughly
and any inaccuracies reported to UEFA within the
stated deadline to allow corrections before final
copies are printed.
Official UEFA photographer
• UEFA will send an official photographer to
certain selected matches, who will be briefed to
take a selection of photographs for use in official
UEFA publications and use by UEL partners
(subject to the UEL partners obtaining the
appropriate rights clearance). Clubs are asked
to cooperate by making suitable arrangements
for such a photographer.
• A number of these photographs may be
“behind the scenes” shots, for which UEFA
will provide the official photographer with the
appropriate accreditation. During the match,
the photographer will wear a photographer’s bib
and cover the match from the normal pitchside
working positions.
• UEFA will discuss the list of shots required
with the clubs involved to ensure that suitable
arrangements can be made and that clubs are
not inconvenienced in any way.
• Clubs can access the photographs on request.
Team lineups
• Club press officers are also requested to check
the spellings of the players’ names with UEFA
after the organisational meeting on the morning
of MD at the latest.
• The official UEFA media player names should
be used in all cases.
• For the benefit of the TV audience, clubs are
encouraged to provide UEFA venue director/
media officer and/or the host broadcaster
with the playing positions of each team.
• Both clubs must provide a completed match
sheet to UEFA venue director or media officer
no later than 75 minutes before kick-off. That
sheet should contain the numbers, full names
and nicknames (if applicable) of not more than
18 players (as well as the names of any officials
seated on the substitutes’ bench). The first 11
players on this list should be the starting lineup,
the others being designated as substitutes.
• UEFA will prepare a printed sheet indicating the
teams’ lineups and clubs are requested to assist
with the distribution of this list to all media
representatives, as instructed by UEFA.
11.2 ADDITIONAL MEDIA ACTIVITIES
Information
Before and during the UEL season, clubs may
be asked by UEFA to provide information about
the club and team. Clubs are requested to meet
the deadlines provided. The information must be
provided free of charge and may include:
• a club history and records;
• profiles of each individual player;
• a profile of the club president;
• a profile of the manager/head coach;
• a history of and background information
on the club’s stadium;
• a complete list of national fixtures;
• a complete list of match results (for the previous
season), including scorers, team lineups and
substitutions;
• the address of the club’s website and any official
social media accounts.
Photos
Before the start of UEL season, clubs may be asked
by UEFA to provide a variety of photographs via an
FTP server. The required material must be provided
free of charge and may include photos of:
• players
• the squad
• the head coach
• the assistant coach
• the club president
• the stadium (i.e. the home ground used for
UEL matches)
These photos will be used for non-commercial
promotional and/or editorial purposes such
as UEFA.com, statistics handbooks and other
official publications.
UEFA will not directly associate individual players
or clubs with any UEL partners. On request,
clubs must supply, free of charge, all appropriate
material and the necessary documentation
to allow UEFA to make full use of such rights
in this regards.
Club insights (knockout stage only)
UEFA will produce club insights of the teams that
qualify for the round of 32 of the UEFA Europa
League to further promote the competition. Club
insights feature footage of the stadium interior
and exterior both during the day and night,
interviews with key figures from the club and a club
history, as well as city views and landmarks. As this
programme will also feature highlights, comments,
analysis, background, emotion, passion, excitement
and entertainment as explained by coaches and
players, support from clubs in providing one-toone
interviews with the manager/head coach and/
or players is essential, and special filming in the
stadium will be necessary.
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Publications
Statistics handbook
UEFA will produce the official statistics handbook,
which will be available in digital format only
on UEFA.com as from the start of the season.
Statistics and other relevant content will be
updated after every matchday.
Interviews and media days
Clubs must make every effort to provide interviews
with managers/head coaches and players during
the season.
Coordinated requests will be made via UEFA for
interviews to be used in printed publications, online
and/or digital formats and UEFA’s TV channel.
It is expected that such requests will be made
once during the group stage and once during the
knockout stage, prior to the final. This coordinated
activity is designed to ease the burden on clubs
and allow UEFA to supply content to its media
partners.
Additional requests may also be made by UEFA
on behalf of the general media, as well as UEL
broadcasters. These requests will be made on
an ad hoc basis. For the finalists, UEFA requests
an open media day.
UEFA.com
UEFA’s official website is available in English,
French, German, Italian, Spanish, Portuguese and
Russian, as well as Chinese, Japanese and Korean.
The website contains text and videos providing
in-depth analysis, interviews and reports on UEFA’s
competitions and activities, in accordance with
UEFA’s editorial guidelines. It also provides official
data on all UEFA’s competitions, coordinating all
match statistics and offering live text, data and
video content for all UEL matches via its match
centre. With over 75 million visitors per year, the
website has extensive reach, both for UEFA and for
participating clubs. It is supplemented by UEFA’s
commitment to social media.
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12 CLUB ACTIVITIES
12.1 MEDICAL REQUIREMENTS
12.2 PLAYING KIT AND EQUIPMENT
12.3 UEFA FLAGS
12.4 BALLBOYS/GIRLS
12.5 PITCH WATERING
12.6 CLUB MASCOTS
12.7 STADIUM TOURS
12.8 SCOREBOARDS, VIDEOBOARDS AND
INTERNAL STADIUM TV CHANNEL
12.9 PUBLIC ADDRESS (PA) SYSTEM
12.10 CLUB CHANNELS
12.11 FILMING AND VIDEO ANALYSIS FOR
TECHNICAL PURPOSES
12.12 USE OF TECHNICAL DEVICES IN THE TECHNICAL AREA
12.13 PUBLIC SCREENING
12.14 CLUB MEDIA RIGHTS
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12.1 MEDICAL REQUIREMENTS
12
CLUB ACTIVITIES
In addition to the pre-match medical information
requirements set out in the UEFA Medical
Regulations (2013 edition) that must be provided
to the visiting club at least two weeks before each
match, the home club must make sure that the
minimum medical requirements as defined in
these medical regulations are implemented on
MD-1 and MD. These include, but are not limited
to, the following points:
• A qualified emergency doctor and a stretcher
with two carriers must be present pitchside
throughout MD-1 training session and the match.
• A full range of emergency medical equipment
must be present pitchside during the MD-1
training session, the pre-match warm-up and
the match. This includes:
– an automated external defibrillator;
– a spinal board (with side head supports
and straps);
– a fully equipped emergency medical bag with
breathing, airway and circulation equipment,
and emergency medication as detailed in the
UEFA Medical Regulations (2013 edition).
• As of MD, a medical room for the sole use of
players, team officials, referees and match
officers must be available and fully equipped
with all the first aid material specified in the
UEFA Medical Regulations (2013 edition).
• A fully equipped advanced life support
ambulance for the sole use of players, team
officials, referees and match officers, staffed by
at least one paramedic, must be positioned in
an area of the stadium that best permits quick
egress from the pitch area and/or dressing
rooms for emergency medical evacuation:
– as of half an hour prior to MD-1 training and
half an hour after it;
– as of 90 minutes before the match up to 1
hour after it.
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12.2 PLAYING KIT AND EQUIPMENT
All kit items (shirt, shorts and socks) must comply with the UEFA Kit Regulations (2012 edition).
Kit item
Playing shirt
Sponsorship
logo
• One logo
(max.
200cm 2 )
• Front of shirt
• Horizontally
or vertically
positioned
• Letters max.
10cm high
Charity logo
• Max. one
logo in one of
the following
positions on
the official
playing shirt:
a) as an alternative
to the club
name within
the collar zone
on the back
of the shirt
(max. 20cm 2 )
b) as an alternative
to the club
name below
the number
on the back
of the shirt
(maximum
size 100cm 2 )
c) in the space
reserved for
the main
club sponsor,
alone or in
combination
with a club
sponsor logo
(max. 200cm 2
for combined
logo)
Manufacturer
identification
(MI)
• One MI on chest
(max. 20cm 2 )
• One or more
‘design marks’ on
a band or max.
8cm width in one
of the following
positions:
• centred down
outer seam of
each sleeve,
but excluding
sleeve free zone
• centred down
outer seam
of the shirt
(armhole to
bottom of shirt)
• centred across
the bottom of
the sleeve (right
and left sleeves)
Playing shorts NO NO • One MI in any
position on
either leg (max.
20cm 2 )
• One or more
‘design marks’
on band of max.
8cm width on
bottom edge or
outer seam
Club emblem
• One emblem
on front of
shirt at chest
height above
sponsor
lettering
(max. 100cm 2 )
• One emblem
at the bottom
of each single
figure of the
player number
(max. 5cm 2 )
• All or part of
club emblem
once on back
of shirt centred
in collar zone
(max. 12cm 2 )
• One emblem
on front of
either leg (max.
50cm 2 )
• One emblem
at the bottom
of each single
figure of the
player number
Club symbol
Club name
(including
abbreviation)
• One name on
front of shirt
in any position
(max. 12cm 2 ,
letters max.
2cm high)
• If no club
emblem
appears, club
name may be
max. 100cm 2
and 5cm high
• One name
within collar
zone (max.
12cm 2 , letters
max. 2cm high)
• One name on
back of shirt
below number
(letters max.
7.5cm high)
• One name
anywhere on
shorts (max.
12cm 2 , letters
max. 2cm high)
• If no club
emblem
appears, club
name may
be max.
50cm 2 , letters
5cm high
National
symbol
National flag or
official national
symbol
• National flag
must be used
in geometrical
form and
correct
proportions
• One national
symbol or flag
on front of shirt
at chest height
(max. 100cm 2 )
• One national
symbol or flag
on back of shirt
above number
(max. 25cm 2 )
• National flag
must be used
in geometrical
form and
in correct
proportions
• One national
symbol or flag
on front of
shorts (max.
25cm 2 )
Regional
symbol
Coat of arms
or flag of town
or region
• If no national
flag used:
a) one regional
symbol or flag
on front of shirt
(max. 25cm 2 )
b) one regional
symbol on back
of shirt above
number (max
25cm 2 ) or if no
club emblem in
collar zone one
symbol on back
of shirt centred
on collar zone
(max 12cm 2 )
• If no national
flag used:
a) one symbol on
front of shorts
(max. 25cm 2 )
Kit item
Sponsorship
logo
Charity logo
Manufacturer
identification
(MI)
Playing socks NO NO • One MI either
once (max.
20cm2) or
twice (max.
10cm 2 each)
horizontally
between ankle
and top edge
of each sock
• One or more
‘design marks’
on band of max.
5cm width
across top edge
of each sock
Goalkeeper gloves
(these may include
goalkeeper’s name
on each glove
(letters max. 2cm
high))
NO NO • One MI in any
position on
each glove
(max. 20cm 2 )
• One quality seal or
technology label
(max. 10cm 2 )
Goalkeeper cap NO NO • One MI in any
position (max.
20cm 2 )
Hats/headbands NO NO • One MI in any
position (max.
20cm 2 )
Thermal shorts/
trousers, gloves,
wristbands
Undershirt (worn
under playing
shirt)
NO NO • One MI in any
position (max.
20cm 2 )
NO NO • Up to two MIs
in any position,
one on the front
and one on the
back, but not
within the
collar zone
(max. 20cm 2 )
Club emblem
• All or part
of the club
emblem once
on each sock
in any position
(max. 50cm 2 )
Club symbol
Club name
(including
abbreviation)
• One name
anywhere on
each sock (max.
12cm 2 , letters
max. 2cm high)
• If no club
emblem
appears, club
name may be
max 50cm 2
and 5cm high
National
symbol
National flag or
official national
symbol
• National flag
must be used
in geometrical
form and
in correct
proportions
• One national
symbol or flag
on each sock
(max. 25cm 2 )
NO NO • 1 national flag
on each glove
(max. 10cm 2 )
• One club emblem
or club name
in any position
(max. 50cm 2 )
• One club emblem
or club name
in any position
(max. 50cm 2 )
• One club emblem
or club name in
any position (max
50cm 2 )
• One club emblem
or club name in
any position (max
50cm 2 )
• One national
flag (max.
10cm 2 )
• One national
flag (max.
10cm 2 )
Regional
symbol
Coat of arms
or flag of town
or region
• If no national
flag used:
a) one symbol
on each sock
(max. 25cm 2 )
NO
NO
NO
NO NO NO NO
• One emblem
on front of shirt
at chest height
(max. 100cm 2 )
• All or part of
club emblem
once on back
of shirt centred
in collar zone
(max 12cm 2 )
Captain’s armband NO NO NO • The word
“captain” or an
abbreviation
thereof or
emblem of club
in any position
Medical
equipment
(e.g.headguard,
face mask)
• One name on
front of shirt
in any position
(max. 12cm 2 ,
letters max. 2cm
high)
• If no club
emblem appears,
club name may
be max. 100cm 2
and 5cm high
• One name within
collar zone (max.
12cm 2 , letters
max. 2cm high)
• One name on
back of shirt
(letters max
7.5cm high)
• National flag
must be used
in geometrical
form and
correct
proportions
• One national
symbol or flag
on back of shirt
(max. 25cm 2 )
• One national
symbol or flag
on front of shirt
at chest height
(max. 100cm 2 )
NO NO NO
NO NO NO NO NO NO NO
• If no national
flag used:
a) one symbol on
front of shirt
(max. 25cm 2 )
b) one symbol on
back of shirt
(max 25cm2)
or if no club
emblem in
collar zone one
symbol on back
of shirt centred
on collar zone
(max 12cm 2 )
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Shirt sponsorship
Other equipment
From the knockout stage
If the applicable national laws and/or regulations in
the country of the home club prevent the visiting
club from displaying its approved shirt sponsor
on its playing kit, the visiting club may request
UEFA approval to replace its shirt sponsor with
a UEFA-endorsed programme (e.g. the Respect
campaign) or with a charity, in compliance with
Shirt sleeve badges
From the group stage onwards, players must
wear the UEL competition logo badge on the right
sleeve of their playing shirts, between the shoulder
seam and the elbow. The reigning titleholder must
wear the UEL titleholder badge instead of the UEL
competition badge.
UEFA requirements. Furthermore, a club may
wear advertising for a product of its sponsor as
long as this complies with the applicable national
legislation and is approved by UEFA. Such requests
must be submitted to the UEFA administration at
least seven days before the match in question.
Any item worn by players and club officials that is
not part of the playing attire must comply with the
UEFA Kit Regulations (2012 edition).
Use of sponsor on non-playing kit and
equipment (Art. 19.17 UEL Competition
Regulations 2013/14 Season)
From the group stage
• All items worn by players and club officials
which do not form part of the playing attire
(shirt, shorts and socks) must be free of sponsor
advertising for any UEL media activities (in
particular for interviews, press conferences and
appearances in the mixed zone) on MD-1, and
before and after the match.
All items worn by players and club officials which
do not form part of the playing attire (shirt, shorts
and socks) must be free of sponsor advertising:
• for any official training session on MD-1
and before the match;
• on MD from arrival at the stadium
until departure from the stadium.
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2
3
4
5
6
From the group stage matches onwards, players
must wear a Respect badge on the left sleeve
of their playing shirts, between the shoulder
seam and the elbow.
The following elements must be taken into consideration:
7
8
UEFA supplies clubs with 400 competition logo
badges and 400 Respect badges prior to the start
of the season. Clubs that qualify for the knockout
stage may request an additional 400 badges. These
badges must only be used on players’ shirts and
must not be resold or otherwise commercialised.
Clubs may contact UEFA’s official licensee, Sporting
iD (see section 18.2 for contact details), to purchase
additional badges to be applied on replica shirts
sold in official club outlets. The Respect badge may
not be sold on replica shirts.
Kit item
Sponsorship
logo
Tracksuits, As per above
restrictions
training
tops, t-shirts,
jackets
Charity logo
NO
Manufacturer
identification
(MI)
• Max. five MIs
(max. 20cm 2
each)
• One or more
‘design marks’
on no more than
two bands of
max. 8cm width
and no longer
than torso
• Can be in any
position on the
tops, except
within collar
zone where MI
must be centred
on the back of
the outside
Club emblem
• One emblem
on front at
chest height
(max. 100cm 2 )
Club symbol
• All or part
of the club
emblem once
on back of tops
centred in collar
zone (max
12cm 2 )
Club name
(including
abbreviation)
• One name
of any size
anywhere on
tops
National
symbol
National flag or
official national
symbol
• National flag
must be used
in geometrical
form and
correct
proportions
• One symbol on
front of top at
chest height
(max. 100cm 2 )
• One national
symbol or flage
on back of tops
above number
(max. 25cm 2 )
Regional
symbol
Coat of arms
or flag of town
or region
• If no national
flag used:
a) one regional
symbol on front
of tops (max.
25cm 2 )
b) one regional
symbol on back
of shirt (max
25cm 2 ) or if no
club emblem in
collar zone one
symbol on back
of shirt centred
on collar zone
(max 12cm 2 )
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12
13
14
15
16
17
18
UEFA Europa League
titleholder badge
UEFA Europa League badge
UEFA Respect badge
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Kit item
Tracksuit
bottoms,
training
bottoms,
shorts
Warm-up
bibs
Sponsorship
logo
As per above
restrictions
Charity logo
NO
Manufacturer
identification
(MI)
• Max. five MI
(max. 20cm 2
each)
• One or more
“design marks”
on no more than
two bands of
max. 8cm width
and no longer
than trousers
NO NO • Up to two MIs
of the same
kind in any
position, one
on the front
and one on
the back (max.
20cm 2 each)
Club emblem
Club symbol
Club name
(including
abbreviation)
• One emblem • One name
on front of of any size
either leg (max. anywhere on
50cm 2 )
bottoms/shorts
National
symbol
National flag or
official national
symbol
• National flag
must be used
in geometrical
form and
in correct
proportions
• One symbol
on front of
bottoms/shorts
(max. 25cm 2 )
NO NO NO NO
Regional
symbol
Coat of arms
or flag of town
or region
• If no national
flag used: one
symbol on front
of bottoms/
shorts (max.
25cm 2 )
Other equipment
From the group stage
UEFA will provide each club with an appropriate
number of UEL warm-up bibs (in four different
colours) for UEL matches. Clubs are requested to
ensure that their players use these bibs throughout
the season at official training sessions, when
warming up before or during matches and during
the post-match warm-down, for the duration
of the UEL season.
From the knockout stage
Other equipment items used in connection with
the matches (including all official training sessions
and media events) such as kit bags and drinks
containers must be free of any sponsor advertising
or manufacturer identification unless instructed
otherwise by UEFA in writing.
UEFA supplies clubs with official UEL medical bags
and drink containers prior to their first knockout
stage match, which clubs are requested to use for
the rest of the competition.
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2
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4
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Ballboys/
girls, flag
bearers, etc.
Player escort
kits
NO NO Same restrictions
as for tracksuits
Same restrictions
as for tracksuits
Same restrictions
as for tracksuits
Same restrictions as for shirt, shorts and socks of playing attire
Same restrictions
as for tracksuits
Same restrictions
as for tracksuits
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Medical bag
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12
13
14
15
Water bottles
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17
18
Warm-up bibs
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12.3 UEFA EUROPA LEAGUE, UEFA AND RESPECT FLAGS
12.4 BALLBOYS/GIRLS
Clubs are requested to fly the UEFA Europa League, UEFA and Respect flags (from the left in that order),
on matchday. Subject to UEFA approval, clubs may also fly club and national flags in addition
to these UEFA flags.
The following flag sizes are made available to the club. These will be distributed on site,
prior to the first MD at the venue.
Flag Size 1 Size 2
UEFA Europa League flag 180 x 240cm 270 x 420cm
UEFA flag 180 x 240cm 270 x 420cm
Respect flag 180 x 240cm 270 x 420cm
The home club must supply ballboys/girls for each
UEL match who must be appropriately trained and
capable of performing the task. They should also
comply with UEFA’s instructions and remain behind
the advertising boards unless collecting a ball.
12.5 PITCH WATERING
Pitch watering
The schedule for pitch watering on matchday
up until 60 minutes before kick-off must be
communicated by the home club at the
organisational meeting.
• Additional pitch watering after this time
may take place at the following times.
Kick-off time
(CET)
Pitch watering
19.00 18.50 - 18.55 Half-time (for no
longer than five
21.05 20.55 - 21.00 minutes)
Such additional pitch watering may only take
place if this has been agreed at the organisational
meeting (or later on) by both clubs and the referee.
• The referee is always entitled to request changes
to the schedule.
• The whole pitch must be watered evenly.
• All pitch watering must be considerate of other
activities taking place at matches, such as the
centre circle ceremony and pitch repairs, as well
as broadcasting equipment situated around
the pitch.
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12.6 CLUB MASCOTS
12.8 SCOREBOARDS, VIDEOBOARDS AND
THE INTERNAL STADIUM TV CHANNEL
For the purpose of this section, a club mascot
is a person dressed up in a costume in the club’s
colours acting as a club’s “lucky charm”. The use
of a mascot must be discussed and agreed at the
club meeting. The following guidelines apply.
• Mascots (in costumes) may only be slightly
larger than a normal person.
• Mascots should preferably wear the club’s
UEL kit, but may also wear the team’s normal
kit as long as the sponsor on the shirt is the
same and conforms to the UEFA Kit Regulations
(2012 edition). No branding other than
the club’s shirt sponsor and manufacturer
identification may be visible.
• Mascots may not enter the playing area of the
pitch; they must walk or run around the sides,
running track, etc.
• Mascots may be visible:
– before the match (until five minutes
before kick-off);
– during half-time;
– after the match.
12.7 STADIUM TOURS
Between MD-2 and MD+1 (inclusive), stadium
tours can happen in a stadium hosting a UEFA
Europa League match but no access shall be given
to broadcaster areas, signage areas, or any zones
where UEFA and/or any third party acting on behalf
of UEFA carry out work for the preparation and/or
organisation of the upcoming
UEFA Europa League match. Such zones are
defined by UEFA and notified to the club
accordingly. Any other area remains free to host
stadium tour subject to the following conditions:
• On an exceptional basis, mascots may appear
in the team photo (if approved by UEFA).
• Mascots may not be visible during the match.
• Mascots may not stay in the technical area,
including the players’ tunnel.
• Mascots may not interfere with a broadcast
production.
• Mascots may only move in the areas agreed
between UEFA and the club.
• the stadium tour is under the entire
responsibility of the club and the club shall
hold UEFA harmless for any claim relating
directly or indirectly to such stadium tour;
• any person taking part to such stadium tour shall
release UEFA from any responsibility in relation
to such stadium tour.
Stadiums with videoboards should use the UEL
branding, including the presenting sponsor logo,
as provided in the UEFA Europa League club toolkit
2013/14 and UEFA Europa League Brand Manual.
Clubs must also use this design if the videoboard is
not part of the exclusive area. In addition, the club
ensures that any scoreboards, videoboards and the
internal stadium TV channel are fully available to
display match information such as teams’ line ups
(including scores from other matches), goal scores,
yellow and red cards, substitutions, time played
and minimum amount of additional time decided
by the referee.
• Clubs must allocate two blocks of three minutes
each before the match and one block of three
minutes during the half-time break for UEFA and
UEL sponsor/supplier partners’ promotions and
adverts on videoboards and the internal stadium
TV channel (and PA system). These blocks will be
used for any UEFA-endorsed campaigns through
the season and for the UEL sponsor/supplier
partners’ messages.
– The first pre-match block must start 25
minutes before kick-off.
– The second pre-match block must start three
minutes before the UEFA welcome message.
– The half-time block must start no later than
two minutes after the referee has ended
the first half and before any club adverts.
Clubs are obliged to assist with the implementation
and set-up of these promotions.
The club must provide UEFA with a running order for
their scoreboards, videoboards and internal stadium
TV channel by MD-2. In addition to the above, the
club should adhere to the following principles.
• Clubs must use the UEL logo, the presenting
sponsor logo and brand elements before, during
(including half-time) and after the match, without
creating any third-party association with the
UEFA Europa League. If a club is allowed to show
a club partner advert, according to the guidelines
in this section, it should not use these elements.
• During the match itself, no coverage may be
shown apart from replays, which may only be
shown while the ball is out of play and/or during
half-time or the break for extra time (if any).
Such replays may only be shown as long as the
club has obtained permission from UEFA and
any relevant local authorities.
• Replays may not feature the following:
– images that may have an impact on the
playing of the match;
– controversial action (such as offside
situations, fouls or other unfair play) which
could encourage or incite any form of crowd
disorder;
– any public disorder, civil disobedience or
commercial and/or offensive material in the
crowd or on the pitch;
– any footage which may be deemed to
criticise, undermine or damage the reputation,
standing or authority of any player, match
official and/or any other party at the stadium.
• Cabling from the HB van to the videoboard
control room must be organised and paid for
by the club.
• Subject to UEFA approval, clubs are permitted to
show a goal celebration clip on the videoboard
(in the same way that they are permitted to
play a goal jingle on the PA system as set out in
section 12.9) as long as this is not specifically
linked to any commercial entity, club or player.
Such clips must be celebratory in nature and
must not in any way make reference to fans
of the visiting club.
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Fan TV
Clubs may deliver live pre-match and half-time
productions, including interviews and presentations,
to be broadcast on stadium videoboards or internal
stadium TV channels, but the production company
must work to the same guidelines and is subject to
the same approval process as any UEL broadcaster;
the latter retains priority.
• No activities are allowed on the pitch.
• Fan TV promotions (magic camera, games,
etc.) are only allowed until the players walk out
of the tunnel.
• Fan TV production companies should attend
the relevant TV meetings scheduled during
matchweek.
• It is forbidden for cameras working for fan
TV operations to film during the match.
The overview below clarifies chronologically
the principles related to the use of scoreboards
and videoboards.
For the group stage and the knockout stage, the
following must be displayed on the videoboard.
On scoreboard/videoboard
Group/knockout stage above first tier
Knockout stage in exclusive area
Commercial Feeds and graphics Commercial Feeds and graphics
From stadium opening until 25 minutes before kick-off
No restrictions – Multilateral feed
– Fan TV feed and videos
– All graphics
Max. six non-UEL partner
competitive messages, where
each club partner has one
– Multilateral feed
– Fan TV feed and videos
– All graphics
commercial message lasting
no more than 30 secs.
From 25 minutes before kick-off until players walk out
No restrictions
From players’ walk-out until kick-off
Only UEL logo,
presenting sponsor
logo and UEL
brand elements
During match
Only UEL logo,
presenting sponsor
logo and UEL
brand elements
– Multilateral feed
– Fan TV feed and videos
– Match-related graphics
– UEL sponsor/supplier
promotional adverts
(two blocks of three minutes)
– Multilateral feed
– Match score graphic
– Match graphics
– Non-controversial replays
and goal clips
– UEL sponsor/supplier
promotional adverts (one block
of three minutes at half-time)
Only UEL partner and
non-commercial content
may be shown
Only UEL logo, presenting
sponsor logo and UEL brand
elements
Only UEL logo, presenting
sponsor logo and UEL brand
elements
– Multilateral feed
– Fan TV feed and videos
– Match-related graphics
– UEL sponsor/supplier
promotional adverts
(two blocks of three minutes)
– Multilateral feed
– Match score graphic
– Match graphics
– Non-controversial replays
and goal clips
– UEL sponsor/supplier
promotional adverts (one block
of three minutes at half-time)
12.9 PUBLIC ADDRESS (PA) SYSTEM
• During the match the PA system may only be
used for announcements requested by the
referee or local security authorities, as well as for
announcements related to the match limited to
scorers, substitutions, stadium attendance and
the minimum additional time decided by the
referee. As of the knockout stage, the PA system
may not be used for commercial messages, with
the exception of UEL partners’ competitions and
promotions.
• The scores of other matches on matchnight
must not be announced over the PA system
while the match is being played (although they
may be displayed on scoreboards, videoboards
and the internal stadium TV channel). Such
announcements must be restricted to the
half-time break and the end of the match.
• Clubs may only play club-specific songs before
the players emerge from the tunnel, at half-time
or after the match. UEFA will play official UEL
walk-on music to accompany the players as they
walk from the tunnel into the lineup position
and will play the UEL anthem to accompany the
players’ lineup.
• A non-commercial jingle lasting no longer than
15 seconds may be played when a goal is scored,
subject to approval by UEFA. No jingle can be
played during the match for goals scored at
other matches.
• The volume of the PA system must be fixed
to a level that does not disturb the activities
of UEL broadcasters.
• The club arranges for personnel to operate
the PA system at the times requested by
UEFA, including rehearsals on the days prior
to the match.
• The club is responsible for obtaining
any necessary clearances for the playing
of incidental music over the PA system
in a broadcast and fixed media environment.
• As of the group stage, no references to
commercial entities are permitted over the
PA system as the teams walk out and during
the match.
• As of the knockout stage, the PA system may
no longer be used for commercial messages
with the exception of:
– competitions and promotions for
UEL sponsor/supplier partners;
– the audio feed related to the six non-UEL
partner competitive commercial messages
on the videoboards, as displayed in the table
on page 142.
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2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Half-time and after the match
No restrictions – Multilateral feed
– Fan TV feed and videos
– Highlights
– Match-related graphics
– UEL sponsor/supplier
promotional adverts (one block
of three minutes at half-time)
Only UEL logo, presenting
sponsor logo and UEL brand
elements
– Multilateral feed
– Fan TV feed and videos
– Highlights
– Match-related graphics
– UEL sponsor/supplier
promotional adverts (one block
of three minutes at half-time)
17
18
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12.10 CLUB CHANNELS 12.11 FILMING AND VIDEO ANALYSIS
FOR TECHNICAL PURPOSES
Club channels are classed as non-rights-holding
broadcasters and must be treated as such.
This means that they are only allowed access
to the following activities:
• official training sessions for as long as they
are open to the media (minimum 15 minutes);
• pre-match press conferences on MD-1
• post-match press conferences
• the mixed zone (with live facilities if required,
subject to safety restrictions).
ENG cameras belonging to club channels will
be stored together with ENG cameras of nonrights-holding
broadcasters. On matchdays, club
channels are not allowed to film inside the stadium
until after the final whistle, when cameras will be
released from storage.
In addition, club channels must:
• attend TV meetings with UEFA;
• provide UEFA with complete production
plans by MD-5;
• observe any guidelines issued by UEFA;
• not be given exclusive access to closed
training sessions;
• film training sessions from the same location
as other media and not be a privileged filming
position or access;
• not “reserve” any members of the playing
or coaching staff for exclusive club
channel interviews.
Studio presentations
A home club channel with an established studio
within the stadium is permitted to use presentation
facilities on matchnights provided that:
• the studio is not required for UEL broadcasters
or other UEL activities;
• the studio does not have a view of the pitch,
dressing rooms or the mixed zone and is
enclosed or self-contained;
• studio interviewees are limited to guests not
directly involved in the match (former players,
VIP guests, etc.).
Those directly involved in the match may act as
studio guests for club channels once it is over,
provided all UEL broadcasters and other non-rightsholding
broadcasters’ privileges (flash interviews,
studio interviews, press conferences and mixed
zone activities) have been fully respected.
Cameras and other equipment may not be
used outside the studio, with the exception
of the facilities agreed with UEFA for coverage
of press conferences and the mixed zone.
Visiting club channels
Channels affiliated to visiting clubs:
• are classed as non-rights-holding broadcasters
and subject to the same restrictions as home
club channels;
• must share the same studio facilities
as the home club channel;
• may access the OB van area and commentary
position area only if space is available.
Commentary positions
In principle, club channels are not entitled to
a commentary position in the area reserved for UEL
broadcasters and UEL service providers. However,
should a spare position be available once all the
above have been allocated, club channels may
be offered one position on an exceptional basis.
Video analysis and filming are only permitted for
technical purposes (i.e. for analysis by the coaching
staff) and subject to UEFA instructions and/or
guidelines. Clubs should inform UEFA about the
intended use of such filming or video analysis,
and this is to be approved in advance by UEFA.
Approval may be granted to clubs in one of two
forms:
1. Clubs may film and record matches in which
they are participating (both home and away)
subject to:
• UEFA’s authorisation;
• the availability of the space required
on a match-by-match basis;
• the relevant request being received by the
Friday prior to the relevant matchweek.
12.12 USE OF TECHNICAL DEVICES
IN THE TECHNICAL AREA
In order to enforce respect for the Laws of
the Game, notably of the provisions forbidding
people listed on the match sheet to have access
to TV footage during matches, the following
guidelines apply:
• technical devices may not be used to
establish direct contact with people outside
the technical area;
• computers are allowed, as long as they are not
used online for the purpose described above;
2. Clubs may ask for a video feed (main camera
or multi-feed) in the flash interview area or
commentary area, subject to:
• UEFA’s authorisation;
• the availability of the space required on
a match-by-match basis;
• the relevant request being received by the
Friday prior to the relevant matchweek;
• the host broadcaster being able to provide
such a service;
• payment of up to €300 in technical costs
to the host broadcaster.
Clubs may also film and record the official training
sessions on MD-1. During such training sessions
the filming crew will be treated in the same way
as other representatives of the media (e.g. as
far as filming position or duration is concerned).
• walkie-talkies may only be used between
the team doctor and the substitutes’ bench
to communicate if a player is being treated
on the pitch.
The above prohibition covers the whole technical
area, as well as the five additional technical seats.
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12.13 PUBLIC SCREENING
Access to footage and signals
In order to exploit their audiovisual rights, clubs
may access their home and/or away match footage
and signals as follows:
Simultaneous transmissions on giant viewing
screens outside the stadium are only allowed
with the authorisation of:
• UEFA;
• the live UEL broadcaster in the territory
of the screening;
• the relevant public authorities.
In order to hold a public screening, a club must
obtain an appropriate licence from UEFA at least
five working days in advance. If a club is aware
of any other public screening, it should inform
UEFA immediately.
• through tape dubbing from the UEFA
tape library;
• by accessing to the international feed via
UEFA’s designated satellite provider in Europe.
The above options are subject to payment of
associated technical costs and, where applicable,
to conclusion of a service level agreement.
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4
12.14 CLUB MEDIA RIGHTS
As a result of the settlement negotiated between
UEFA and the European Commission, the “core”
audiovisual rights will be exploited on an exclusive
basis by UEFA. However, the settlement also
provides that certain rights – notably non-live
audiovisual rights and live audio rights – will be
exploited jointly by UEFA and the clubs.
Overall media rights concept
A brief overview of the media rights available for
exploitation by clubs is set out below. Full details
of the principles of exploitation of certain UEL
media rights by clubs can be found in Annex VII
of the Regulations of the UEFA Europa League
2013/14. For further information, clubs should
contact their UEFA venue team in the first instance
or clubvideo@uefa.ch for queries regarding club
media rights.
Audiovisual
• In recognition of the convergence of
technologies via which audiovisual content may
be distributed, UEFA has licensed the audiovisual
content for the 2012 -15 commercial cycle
using a “platform-neutral” approach. This means
that a UEL broadcaster that has acquired
the audiovisual rights to the UEFA Europa
League may broadcast the relevant footage
via television, internet and/or mobile devices.
A list of all UEL broadcasters is available from
UEFA upon request.
• In principle, UEFA will license the live rights to
all matches, which means that these rights are
not available for club exploitation. However,
clubs may exploit certain non-live rights (clips,
highlights and/or footage of entire matches) and
fixed-media rights (e.g. DVD, CD-ROM) to their
home and away matches. As referred to above,
further information is set out in Annex VII of
the Regulations of the UEFA Europa League
2013/14.
Audio
• UEFA may exploit audio rights for UEL matches
and clubs will be informed of the media
partners to whom UEFA has granted audio
rights. These media partners must be provided
with appropriate technical facilities and a
commentary position free of charge if requested
– clubs may not charge these media partners
any fee.
• In addition, clubs may exploit live and delayed
audio rights (including internet audio rights) to
their home matches (excluding the final) on a
non-exclusive basis. Further details of this are set
out in Annex VII of the Regulations of the UEFA
Europa League 2013/14.
For more details on the above possibilities, clubs
are invited to contact their venue team in the
first instance. Alternatively, clubs can enter into
an arrangement with a UEL broadcaster in their
territory. UEL broadcasters are under no obligation
to provide this service and any relevant technical
and dispatch costs must be borne by the clubs.
UEFA Europa League material
The UEFA Europa League has not only established
itself as a successful competition and commercial
concept, but also as a highly prestigious brand. The
brand elements include the tournament name, core
brand identity (logo, trophy, font, colour palette),
on-air and off-air visual identities and music.
UEFA is entrusted to protect and enhance the
value of the competition, the commercial concept
and the brand. As such, and in line with the rights
granted to them for specific products, clubs have
only limited rights to use any UEFA Europa League
material (only as authorised by UEFA regulations
and brand manual) and have no right to use the
image of the official match ball. No commercial
association whatsoever is allowed between a third
party and the UEFA Europa League or the UEFA
Europa League material (as referred to in section
16). The club’s official website and any wireless
offering must also adhere to these guidelines.
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13 ACCESS AND ACCREDITATION
13.1 UEFA EUROPA LEAGUE ACCREDITATION SYSTEM
13.2 MEDIA ACCESS RIGHTS AND ACCREDITATION
PROCEDURES
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ACCESS AND ACCREDITATION
Part of the centralised approach of the UEFA Europa League is a single accreditation system for the
whole competition. This system will be implemented in parallel with the club’s existing accreditation
system with the exception of the technical area, the pitch and broadcaster-specific areas, where only
UEL accreditation will be implemented.
13.1 UEFA EUROPA LEAGUE
ACCREDITATION SYSTEM
The colour-coded UEL accreditation system, consisting of the various devices set out below,
will be implemented at all UEL matches from the group stage onwards.
Accreditation cards Access areas Distributed to
Blue
– All areas except pitch, dressing
rooms, club VIP hospitality
– Does not allow seat in stadium,
except for commentators
in commentary area
UEL broadcaster staff
UEFA service staff
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Green
– All areas except dressing rooms,
club VIP hospitality
– Distribution subject
to UEFA approval
UEL broadcaster staff
Club technical staff
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Red
– All areas (including
dressing rooms)
– Distribution subject
to UEFA approval
UEFA officials
UEFA venue team
Home club (max. 15)
Visiting club (max.15)
Club technical staff
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Bibs
Supplementary Access Devices (SADS)
Group stage
Ballboys/girls’ pre-match
ceremony bibs (grey)
For ballboys/girls and
pre-match ceremony staff
TV bibs (burgundy
with green stripe)
For all UEL broadcaster
cameramen and ENG crew
as well as technicians working
on the pitch during the match
Furthermore, additional accreditation stickers (trophy) may be distributed to UEL broadcasters on a
venue-by-venue basis to provide access to sensitive areas (e.g. players’ tunnel, flash interview area,
commentary positions).
Supplementary access device
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Photographers’ bibs
(burgundy with red stripe)
For all accredited
photographers (also those
with club accreditation,
if normally required)
Approval, production and distribution overview
Group stage
Produced by
Distributed by
Knockout stage
Produced by
UEL accreditation cards UEFA UEFA UEFA UEFA
Distributed by
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Knockout stage
In addition to the aforementioned bibs and as part of the commercial and exclusivity
concept, UEFA will provide the clubs with one additional type of bib, either in yellow or
orange. The bibs will be produced by UEFA and must be worn by the relevant group as
of the knockout stage.
Stewards’ bibs (yellow/orange)
For stewards/security staff (no
accreditation card needed, club
accreditation may be required)
Club accreditation cards Club Club Club Club
TV bibs UEFA UEFA UEFA UEFA
Non-rights-holders’
accreditations
Audio reporters/written
press/other media accreditations
Club Club Club Club
Club Club Club Club
Photographers’ bibs UEFA Club UEFA Club
Stewards’ bibs Club Club UEFA Club
Ballboys/girls pre-match
ceremony bibs
UEFA Club UEFA Club
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13.2 MEDIA ACCESS RIGHTS
AND ACCREDITATION PROCEDURES
UEFA approves all requests and access area privileges,
as far as commercial and media rights are involved.
The restrictions set out below apply to the relevant
media groups.
UEFA Europa League broadcasters
Only UEL broadcasters may access matches for
the purpose of recording within the stadium. Any
requests received by the club from UEL broadcasters
must be forwarded to UEFA.
Non-rights-holding broadcasters
Access rights
Any broadcasters on site other than UEL broadcasters
are non-rights-holding broadcasters. In order to protect
the exclusivity of UEL broadcasters, it is crucial that any
non-rights-holding broadcasters are only allowed access
to the following activities at venues, subject to space:
• official training sessions for as long as they
are open to press (min. 15 minutes);
• press conferences on MD-1;
• post-match press conferences;
• the mixed zone.
All non-rights-holding broadcasters’ ENG cameras
must be deposited in the designated safe storage
room upon entry to the stadium. These cameras can
only be collected after the final whistle (after extra
time and penalties if applicable) for access to the
press conference and the mixed zone. The club is
responsible for managing this facility.
From the above, it is clear that non-rights-holding
broadcasters may not:
• conduct any activities at any time, with the
exception of:
– MD-1 training sessions;
– MD-1 press conferences;
– post-match press conferences and post-match
mixed zone activities.
• access any part of the stadium on matchday (with
the exception of the press conference and the
mixed zone).
Accreditation procedures
• All requests for accreditation from non-rightsholding
broadcasters must be sent in advance
to the club press officer.
• The home club may grant normal press or
observer accreditations, media accreditation,
space permitting.
• Clubs are responsible for compiling a list of
those requesting accreditation and supply
this to UEFA.
• The club press officer is responsible for
distributing accreditations to the individuals
concerned, after informing UEFA of the
respective requests.
• Clubs are responsible for providing a special
accreditation card for the press conference
and/or the mixed zone, if necessary.
Club media partners and club channels
Clubs may contract or appoint partners (e.g.
broadcasters) to exploit certain media rights on
their behalf (e.g. delayed audiovisual rights to their
home and away matches after Friday 24.00CET
in a matchweek). Such club media partners must
be treated as non-rights-holding broadcasters.
However, in the event that availability or access
to press conferences or the mixed zone is limited,
first priority will be given to UEL broadcasters,
and second priority may be given to the club
media partners. Non-rights-holding broadcasters
will therefore only be third priority. On-site
decisions regarding these issues will be made by
UEFA. In addition, club channels must be treated
as non-rights-holding broadcasters, but are entitled
to certain additional benefits as described in
section 12.10.
Audio reporters, written press
representatives and photographers
Access rights
• Audio reporters, representatives of the written
press and photographers must not enter the
tunnel, pitch area or flash interview area
at any time.
• Audio reporters and the written press may
attend training sessions (when open to the
media), the official press conferences and the
mixed zone.
• Photographers may attend training sessions
when open to the media and, if space is
available, pre-match and post-match press
conferences.
• Prior to the match, photographers are permitted
to gather on the appropriate touch line for the
lineup and team photos.
• During the match, photographers may work
from positions behind the advertising boards
along both goal lines, with the exception of the
areas reserved for UEL broadcaster cameras. In
certain circumstances, if agreed by UEFA, they
are also permitted to work from behind the
advertising boards along the touch line opposite
the substitutes’ benches.
• Photographers may only change ends at
half-time or, if appropriate, during the interval
before the start of extra time.
• Photographers may never disturb broadcasting
operations.
Accreditation procedures
• All requests for accreditation from audio
reporters, the written press and photographers
must be handled by the home club, who is
responsible for compiling a list to be approved
by UEFA, three days prior to the match.
• The club is responsible for the production and
distribution of all accreditation passes for audio
reporters, written press representatives and
photographers, according the print material
guidelines, as well as organising technical
support and seating areas.
• In principle, the total number of photographer
accreditations must not exceed 100.
• As of the group stage, UEFA is responsible for
the production of photographers’ bibs. The club
is responsible for assigning sufficient personnel
to distribute the photographers’ bibs prior to the
match and collect the bibs when photographers
leave the stadium (during or after the match).
• The visiting club’s press officer must provide
the club with a full list of photographers’
accreditation requests prior to the match.
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14 BRAND AND ENTERTAINMENT
ACTIVITIES
14.1 CENTRE CIRCLE AND LINEUP BANNER
14.2 CLUB FAN AND ENTERTAINMENT ACTIVITIES
14.3 CLUB PROMOTIONAL ACTIVITIES
14.4 MATCHDAY PROGRAMME
14.5 NON-COMMERCIAL USE OF
UEL MARKS ON DIGITAL CLUB PLATFORMS
14.6 SOCIAL MEDIA
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BRAND AND
ENTERTAINMENT ACTIVITIES
To enhance awareness of the competition, brand identity and the centralised concept, a pre-match
ceremony will take place at every UEFA Europa League match. Unless otherwise instructed by UEFA,
activities associated with this require the cooperation of the home club, at both organisational and
staffing level. Any personnel provided by the club to take part in such activities must be capable of
performing their tasks and must comply with UEFA’s instructions.
14.1 CENTRE CIRCLE AND LINEUP BANNER
Before each UEL match, a centre circle and lineup
banner ceremony is performed on the pitch
between the teams’ warm-up and kick-off. This prematch
ceremony consists of one centre circle and
one line up banner being placed as illustrated on
the picture. For the group stage, the club is asked
to place the centre circle and line up banner on the
pitch as of stadium opening, subject to weather
conditions. As of the knockout stage, the UEL
signage supplier will place these on the pitch.
The centre circle ceremony is performed to the
UEL anthem. Unless the right to provide centre
circle carriers has been granted by UEFA to a UEL
partner, the club is asked to assist by providing
up to 30 centre circle carriers dressed in the same
neutral kit (no advertising visible). The centre
circle carriers must be coordinated by an adult
appointed by the club and must be available for a
rehearsal on MD-1 (normally at around 17.00CET).
In addition, the club will be asked to provide a
minimum of two people capable of placing and
taking off the banner in front of the players after
the UEL anthem has been played.
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14.2 CLUB FAN AND ENTERTAINMENT ACTIVITIES 14.3 CLUB PROMOTIONAL ACTIVITIES
Clubs may organise pre-match and half-time
activities in the stadium to entertain the fans.
All such activities are subject to the approval
of UEFA, and the following principles apply.
• No club activities may interfere in any way with
the official UEL pre-match ceremony, including
the playing of the official UEL walk-on music
and UEL anthem.
• Subject to health and safety rules, clubs may hand
out items such as scarves or flags to their fans but
must ensure that such items are not allowed to
obstruct the UEL broadcaster cameras or, as of
the knockout stage, the advertising boards.
• No pre-match or half-time activities organised
by the club may take place on the pitch, nor may
they affect it in any way. For example, it is not
permitted to launch confetti or streamers prior
to the match as these may find their way onto
the pitch.
• Fan activities, choreographics, mosaics, etc.
showing political or racist messages are not
allowed. As of the knockout stage, commercial
messages (i.e. a sponsor logo on a giant match
shirt) are also not allowed.
Player escorts
UEFA Europa League sponsor/supplier partners
have the opportunity to provide either two player
escorts (accompanying the captains) or two
sets of 11 children (to accompany all the players)
at selected UEFA Europa League matches.
This promotion is conducted as follows:
• Player escorts wear the official UEFA Europa
League kit (shirt, shorts and socks) as worn by
the teams at the relevant match, which complies
with the UEFA Kit Regulations (2012 edition).
However, UEFA reserves the right to introduce
a specific player escort kit to be worn by all
player escorts. Should either of the clubs not
be able to provide official UEFA Europa League
kits, both sets of player escorts will be dressed
in neutral kits (both sets in different colours)
without any club identification, commercial or
non-commercial messages.
• The player escorts accompanying the
home club wear the kit of the visiting club
and vice versa.
• The clubs are requested to source these kits.
• The children accompany the players onto
the pitch and exit the pitch immediately after
the UEFA Europa League anthem has ended,
prior to the fair play handshake.
• The UEL partner responsible should organise
an adult as a chaperone.
• The club should provide a suitable room for the
children to change prior to the match.
Clubs will be informed within a fixed deadline as to
whether a UEL partner is providing player escorts.
If the UEL partners are only sourcing two player
escorts, the home club is encouraged to provide
an additional 20 children to accompany all players.
If the UEL partners are not providing any player
escorts, the club is encouraged to source two
children to accompany the captains or preferably
two sets of 11 escorts to accompany all players,
and may conduct the promotion as set out above.
In either case, the club should provide an adult
as a chaperone. The use of player escorts by the
club must be discussed and agreed in advance
with UEFA. Children should be between 1.10m and
1.30m tall (approximately 7-9 years old), must be
capable of performing the task assigned to them,
and must adhere to UEFA’s instructions.
Clubs are only permitted to conduct promotional
activities under the following conditions.
• No activities are allowed in the exclusive areas.
• No third-party association is allowed with
the UEL brand identity or name.
• No reference is permitted between
a UEL match and a non-UEL partner.
• All promotional activities must comply with
the guidelines set out in this manual and
in the UEFA Europa League Brand Manual.
Any promotional activity must be sent for
approval to UEFA at ComOpsUEL@uefa.ch
at least one week prior to the respective match.
The UEL sponsor/supplier partners are the only
parties permitted to call themselves partners of
the UEFA Europa League. No other commercial or
non-commercial entity may create or insinuate a
potential association with the UEFA Europa League
name, brand identity, logo or a UEL match.
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14.4 MATCHDAY PROGRAMME 14.5 NON-COMMERCIAL USE OF UEL MARKS
ON DIGITAL CLUB PLATFORMS
Clubs may produce a matchday programme if they
wish. If a club decides to produce a programme,
it must provide a minimum of 50 complimentary
copies to UEFA for distribution among UEL
partners and the media. UEFA Europa League
matchday programmes must be produced in
accordance with the guidelines set out below.
There are no restrictions on the publication size
or the paper weight of the programme.
Programmes may be printed in a club’s local
language. However, the UEFA Europa League
brand is always used in its entirety and written
in English. The club is responsible for any
translations required.
The UEFA Europa League name and/or logo is
subject to the proper usage guidelines in section
1.4. If a club wishes to use the UEL design for
the programme, the branding guidelines defined
in the brand manual (including, for example,
the exclusion area around the logo) should be
respected. Text or images should not be placed on
top of the UEL design.
On any page where the UEFA Europa League name
and/or logo are included, third-party association
(advertisement or sponsorship), other than that
of UEL partners, is not permitted. In addition, the
front page of the programme must not include any
commercial presence.
There are no restrictions on the editorial content
of the programme. Information about the UEFA
Europa League, such as results tables, is available
from UEFA on request. To help UEFA promote the
UEFA Europa League or any other pan-European
football initiative (e.g. the Respect campaign),
clubs will provide UEFA with one page (free of
charge) in any matchday programme on request.
Player head shots and team photos of all
competing clubs are provided by UEFA to the
clubs prior to the start of the UEFA Europa League
season. Photographs taken at UEFA Europa League
matches are available from the official UEFA
photographer. Please contact UEFA for further
information. Photographs displaying any form of
advertising other than that of the shirt sponsor and
manufacturer’s trademark on the players’ kit (shirt,
shorts, socks, goalkeeping gloves and cap) are not
permitted.
• For the knockout stage, no adverts may appear
for products or brands of products in the product
category exclusivity list unless they are products
or brands of UEL sponsor/supplier partners.
• No adverts may appear for any broadcasters
other than UEL broadcasters.
• No third-party sponsorship and/or association
with the UEFA Europa League is allowed.
• UEL partners must get first option to buy
advertising space in the matchday programme,
and have the right to choose where this appears.
Clubs must provide the UEFA venue team with
the specifications of this advertising space and
relevant deadlines.
• Any publications distributed at UEFA Europa
League matches are considered matchday
programmes and are subject to the above rules.
• A photocopy of the front and back of the
programme plus all pages including the inside
covers, or the same information as a PDF file
in an email attachment, must be sent to the
UEFA venue team for approval no later than the
Friday prior to the matchweek. In addition, a
translation may need to be provided if required
by the venue team.
• UEFA reserves the right to review, approve or
request changes to the submitted layout within
24 hours of receipt.
• Failure to submit the programme for approval
may result in reprints at the club’s expense or
cancellation of programme distribution.
Clubs’ websites and other digital club platforms
For the duration of the UEFA Europa League
season, qualified clubs are permitted to use the
UEL marks for non-commercial promotional
purposes on club-branded and dedicated digital
platforms. Permitted forms of the UEL marks for
usage by the clubs in this context are defined in the
UEFA Europa League Brand Manual provided to all
participating clubs. The following principles apply:
• there should be no third party association;
• no third-party advertising should appear in
sections of the website or platform where the
UEL marks are used;
• clubs may not use the UEL marks to create
dedicated UEL websites or digital products;
• clubs are allowed to create a UEL-specific section
within the broader club website or platform for
the purpose of promoting their participation in
the competition;
• platforms should not be positioned as official
UEL communication channels;
• all usage of the UEL marks should be approved
in advance by UEFA.
Clubs are reminded that the above does not apply
to club’s media rights, all use of which is governed
by the Club Media Rights Guidelines.
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14.6 SOCIAL MEDIA
Clubs may promote the UEFA Europa League
on the following social media platforms:
• Facebook
• Twitter
• Foursquare
• YouTube
• Google+
The following general principles apply
to such promotion.
• Any use of the UEL marks should be agreed
in advance with UEFA. Clubs should send a
promotion concept and design proposal for
UEFA’s approval.
• The UEL logo and trophy should not be used
on a stand-alone basis.
• Clubs may refer to the UEFA Europa League
in writing.
• Clubs may use UEL photography, but are
responsible for clearing any third party rights.
• Promotions must not be run in conjunction with
third parties.
Clubs are reminded that the above does not apply
to club’s media rights, all use of which is governed
by the Club Media Rights Guidelines.
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15 UEFA PROMOTIONS
15.1 ROAD TO THE FINAL
15.2 ANTI-RACISM CAMPAIGN
15.3 RESPECT CAMPAIGN
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15.1 ROAD TO THE FINAL
15
UEFA PROMOTIONS
As of the knockout stage,
the UEL signage supplier
may set up banners inside
and outside the stadium
promoting the UEL final.
The club is asked to make
space available and to assist
UEFA with promoting this
activity as part of the Road
to the Final concept.
15.2 ANTI-RACISM CAMPAIGN
Clubs may be asked to support the pan-
European anti-racism campaign Unite
Against Racism throughout the season
and join the FARE (Football Against Racism
in Europe) action week activities on MD3.
15.3 RESPECT CAMPAIGN
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Respect is a key principle of football. The game
transcends borders, removes barriers and
overcomes prejudices leaving no tolerance for
racism, social exclusion, sexism or homophobia.
UEFA promotes respect at all of its matches with
the aim of preserving the integrity of the sport at
all levels, of protecting and promoting the values
of football and of showing solidarity.
Respect is also UEFA’s social responsibility
programme which aims to support local
communities, tackle social issues and work towards
unity across gender, race, religion and ability. It
highlights UEFA’s commitment to combat racism,
increase awareness for fans with disabilities,
promote health through physical activity and
encourage intercultural dialogue between fans.
Clubs may be asked to support the Respect
campaign, or other campaigns organised
by UEFA, throughout the season.
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16 LICENSING
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Co-branded licensed products
If UEFA and a club agree to cooperate on a
licensing programme, this is referred to as a “cobranded
licensed product”. Co-branded licensed
products fall into one of three categories.
• Individual: in which the UEFA Europa League
logo and the club emblem are used e.g. a scarf
with the UEFA Europa League logo and a club
emblem.
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LICENSING
UEFA operates an official licensing programme
to benefit and extend the brand image of the
UEFA Europa League and foster the UEL
partnership spirit.
The benefits of the licensing programme
to clubs are:
• new revenue sources;
• a unique opportunity for clubs to use
the UEL logo commercially;
• the promotion of the UEFA Europa League
and clubs’ involvement in the competition;
• the restriction of unauthorised commercial
use of the logo by third parties.
UEFA’s licensing strategy is to concentrate on a
limited number of product categories which will
promote the UEFA Europa League, exploit UEFA’s
intellectual property rights and commercially
benefit the clubs competing in the competition.
Generic licensed products
If UEFA licenses a manufacturer to create a
product featuring the UEL brand, this is referred
to as a “generic licensed product”. Products
will typically reflect the high-quality image and
values of the UEFA Europa League and promote
awareness of the competition.
• Collective: in which the club emblems of more
than one club are used (such as 2 clubs playing
against each other or all 4 clubs in a particular
group); e.g. a “friendship scarf” with the UEFA
Europa League logo and the two competing
clubs‘ emblems.
• Finalists/winner: UEFA and the relevant club(s)
enter into an agreement allowing the club(s)
to use the UEL marks on a range of products,
and UEFA is allowed to use the clubs’ trademarks
on certain products relating to the UEL final.
UEFA normally develops an individual co-branded
programme for each club. This is then presented
to the club, which can decide whether or not to
take advantage of the programme by selling such
products in its official club outlets. Please note
that all clubs will be offered a range that does not
feature any manufacturer branding.
In all instances, the licensed products promote
the involvement of the club in the UEFA Europa
League, generate revenue for the club and do not
compete directly with products licensed by clubs
themselves. Clubs competing in the UEFA Europa
League are asked to work with UEFA and strongly
encouraged to participate in licensing projects.
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Licensed audiovisual products
Audiovisual licensing rights (video, multimedia
and video games) will be exploited via a selection
of specific top-quality licensing partners for each
activity. Due consideration will be given to clubs’
existing licensing partners.
Licensing procedure
In all instances clubs will be approached by
UEFA with a proposal regarding the project
in question, and will then be asked to consider
the proposal, but are strongly encouraged to
participate in the project.
In the case of co-branded licensed projects for
the finalists/winner, clubs will receive a letter of
agreement pertaining to the individual project
which will set out the rights that UEFA wishes
to license and the corresponding terms and
conditions.
The UEFA Marketing department will supply
clubs with additional information on request.
UEFA’s intellectual property rights
UEFA is the exclusive owner of all intellectual
property rights in relation to the UEFA Europa
League and, in particular, the following:
• the UEFA Europa League name, logo
and brand assets;
• the UEFA Europa League trophy;
• the UEFA Europa League anthem;
• the design of the UEFA Europa League
official match ball;
• the UEFA logo, name and music;
• match fixture products.
None of the properties mentioned above may
be used without UEFA’s prior written consent,
as this may cause damage to the official licensing
programme implemented by UEFA, which
maximises the benefits for all participants of
the competition. This means that clubs may not
produce UEL merchandise or authorise any third
party to associate itself with the UEFA Europa
League in any way.
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Future
When clubs sign new or renew existing licensing contracts, they must wherever possible include provisions
that would enable them to grant cross-licensing rights limited to UEL official licensed products in future,
such as those included in the list below.
Category Product type Products
Clothing and accessories Combination – club and UEL logo
T-shirts/sweatshirts, caps,
scarves, flags, pennants
Multimedia Combination – club and UEL logo Video games, DVDs, CD-ROMs
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17 PRODUCT CATEGORY EXCLUSIVITY LIST
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PRODUCT CATEGORY
EXCLUSIVITY LIST
Western Union
• Money transfer services
• Retail, investment and private banking services
• Real and/or virtual payment systems
(including credit and debit cards, pre-paid
cards, e-commerce and m-commerce
payment systems and money orders)
• Travellers’ cheques
• Bill payment services
• Insurance products and services
HTC
• Mobile telephone handset hardware; accessories
and peripherals which are specific to mobile
telephone handset hardware (e.g. earpieces and
camera attachments); and in-vehicle mobile
telephone adaptation systems; and
• Laptop/notebook/tablet personal computers;
and accessories and peripherals which are
specific to laptop/notebook/tablet personal
computers (e.g. speakers, microphones,
mouses and keyboards).
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Hankook
adidas
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• Tyres for mechanised vehicles, including but not
limited to, tyres for cars, trucks and bicycles
• Footballs (excluding hacky sacs, any PVC
balls, toy balls and novelty balls such as balls
on key rings)
11
• Football equipment
12
• Sports clothing and apparel (including sports
inspired “lifestyle” ranges)
13
• Sports footwear (including sports inspired
‘lifestyle’ ranges)
14
• Sports bags
• Sports scarves, caps, pennants and flags
15
16
Note: UEFA has the right to provide further details (e.g. additional product categories) from time to time.
17
18
PRODUCT CATEGORY EXCLUSIVITY LIST
179

18 APPENDICES
18.1 INDEX
18.2 CONTACT INFORMATION
18.3 SEASON PLANNER
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

18.1 INDEX
A
Access to footage/signal 147
Accreditation cards 124, 151-155
Accreditation system 22, 151-155
Advertising boards 26, 63-65, 80, 85, 90-91, 102-103, 155, 160
Anti-racism 169
Audiovisual products 174
E
ENG cameras 65, 78, 144, 154
Exclusive area 18, 99-100, 103, 141-142, 161
Exclusivity 18, 99, 152, 179
F
1
2
3
18
APPENDICES
B
Ballboys/girls 136, 139, 152-153
Bibs 136-137, 152-153, 155
Brand identity 19, 159, 161
C
Cabling 71, 141
Camera positions 33, 36, 59-65
Camera storage for
non-rights-holding broadcasters 81, 144, 154
Centre circle 22, 25, 36, 139, 159
Clean stadium 94, 99-100
Club’s existing accreditation system 151
Club channels 144, 154
Club logo 89, 101
Commentary positions 23, 33, 36, 59, 66, 77, 144, 146, 153
Commercial concept 18, 26, 90, 107, 147
Complimentary tickets 32, 47-48
Construction 59, 67, 68
Countdown to kick-off 19, 23-25
Co-branded licensed products 173-174
Club VIP hospitality 47, 51, 109, 151
D
Fan TV 23, 142
Filming of teams’ preparation 116
Flags 138
Flash interview 18, 113-114, 135, 145
Flash interview backdrop 92
Flash interview position 33, 65, 69, 72, 113-114
Floodlights 24, 39
Frequently used terms 13
G
Generic licensed products 173
H
Hospitality passes 52, 89
I
Indoor studios 33, 59, 68, 72, 113
Intellectual property 173-174
Internal substitutes’ bench signs 93
Internal stadium TV channel 41, 141-143
Internet 13, 31, 38, 40-41, 77, 80, 146
J
4
5
6
7
8
9
10
11
12
13
14
Delegate 22-23, 25-26, 31, 38-39, 47
Directional signage 103
Disabilities 36
Dispatch of tickets, hospitality
and parking passes 52
Doping control 114
Doping control officer 26, 114
Doping control station 31, 38
Dressing rooms 24-25, 31, 37-38, 63, 68, 79,
109, 115-116, 123, 144, 151
Jingle 141, 143
K
Key dates 16
Kit 16, 23, 25, 132-136, 140, 159-160, 162
L
Licensing 18, 173-174
LOC 20
15
16
17
18
Page numbers marked in bold are the most relevant references.
APPENDICES
183

M
P
T
Main contact 20, 26
Mascots 140
Matchday programme 89, 94, 162
Match schedule 15
Matchweek schedule 22
Media hospitality 66, 81
Media rights 18, 107, 146, 154
Media seating (media tribune) 34, 40, 77, 80
Media working area 34, 40, 66, 77, 80, 93
Medical requirements 131
Medical room 38, 131
Meetings 21-23, 31, 42, 142, 144
Meeting rooms 20, 31, 42
Mixed zone 18, 22, 34, 65-66, 79, 92, 99,
113-114, 116, 123, 144, 154-155
Mixed zone backdrops 79, 92
Moveable pitch 37
N
Non-rights-holding broadcaster 34-35, 78-79,
O
81, 92, 153-154
Parking 32, 34, 52, 85
Personnel 20, 26, 66, 143, 155, 159
Photographers 40, 65, 80, 123, 152-153, 155
Photographers’ working area 34, 40, 80
Pitch reporter 67
Pitchside presentation 33, 69, 72, 115
Pitch view studio 33, 59, 68, 72, 115
Pitch watering 139
Player escorts 160
Power 31, 36, 39-40, 41, 66, 68-70, 72, 77, 85
Press conference backdrop 78, 92, 122
Press conference room 34, 65-66, 78, 99, 122
Press conference table signs 78, 92
Press kit 93, 124
Press kit folder 78, 93, 121
Press paper 78, 93, 121
Print material 89, 94, 155
Product supply and display 109
Promotions 18, 53, 109, 141, 169
PA system 36, 99, 141, 143
Public screening 146
Purchase tickets 32, 47, 49-50, 52
R
Team arrivals 116
Team lineup 64-65, 124-125
Telephone 31, 40-41, 66, 179
Tickets 19, 26, 32-33, 35, 47-52, 89, 94, 99, 101
Training 22, 24, 31, 37, 39, 100, 113, 122-123, 154-155
Translation 78, 121-122, 162
TV compound 33, 36, 70
U
UEFA Europa League logo 13, 19, 89, 173
UEFA Europa League anthem 18-19, 25, 36, 64,
143, 159-160, 174
UEFA media officer 20, 26, 124
UEFA photographer 37
UEFA media seating and
photographer passes 77
UEFA venue director 20, 26, 124
UEFA venue operations
wwww and broadcast manager 26
Uplink area 33, 70
V
1
2
3
4
5
6
7
8
9
Observer seats 33, 72
Offices 22, 31, 41
Official ball 108
Organisational matters 20-23
Oversized advertising boards 91
Retractable roof 39
Road to the final 169
S
Scoreboard 19, 41, 99-100, 141-143
Security 22-23, 26, 35, 36, 41, 50, 53, 60,
63, 65, 68, 70, 81, 94, 101, 116, 152
Security officer 20, 22-23, 26
Shirt sponsor 134, 140, 162
Signage 19, 22, 26, 32-33, 39, 42, 85,
94, 102-103, 159, 169
Signage truck 22, 35, 85, 102
Site visit 18, 20-21, 42, 51, 59, 91-92, 94, 99-101
Stadium dressing 71, 102
Stadium naming 77, 83
Stadium tours 21, 109, 140
Substitution panel stickers 93
Super flash interview 47, 82, 90
Surveillance system 36
Video analysis 145
Videoboard 22, 41, 99-101, 141-143
VIP hospitality 32, 51-52, 151
VIP interview 69
VIP tickets 32, 47-48, 51
Visiting club channel 70, 144
W
Warm-up bibs 136-137
Website 99, 125-126, 163
Wireless facilities 40, 77, 80
Working and storage area 39, 85
Written press 34, 79-80, 153, 155
10
11
12
13
14
15
16
17
18
184 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
APPENDICES
185

18.2 CONTACT INFORMATION
LICENSING PARTNER
UEFA
Address
Route de Genève 46
CH-1260 Nyon 2
Switzerland
Main UEFA tel. + 41 848 00 27 27
Main UEFA fax + 41 848 01 27 27
Media desk tel. + 41 848 04 27 27
Media desk fax + 41 22 707 28 38
Club competitions fax + 41 22 707 23 33
PRESIDENT
Michel Platini
OPERATIONS DIRECTOR
Martin Kallen
Match operations fax + 41 848 03 27 27
Match operations email matchcentre@uefa.ch
Media desk email
media@uefa.ch
Website
www.UEFA.com
Club media rights
clubvideo@uefa.ch
GENERAL SECRETARY
Gianni Infantino
COMPETITIONS DIRECTOR
Giorgio Marchetti
The Great Branding Company Ltd.
Pino Grillo
Managing Director
Marketing House, Unit 26 Ribocon Way,
Progress Business Park,
Luton, Beds. LU4 9UR,
United Kingdom
Reception tel. +44 844 669 1005
Reception fax +44 844 669 1006
UEL direct line +44 158 249 6113
Email
uel@greatbranding.co.uk
Sporting-iD
Reception tel. +44 1376 500 566
Reception fax +44 1376 500 578
Email
sales@sporting-id.com
1
2
3
4
5
6
7
8
FINANCE DIRECTOR
Josef Koller
MARKETING DIRECTOR
Guy-Laurent Epstein
9
HEAD OF MATCH OPERATIONS
Marc Vouillamoz
HEAD OF CLUB COMPETITIONS
Michael Heselschwerdt
10
HEAD OF STADIA AND SECURITY
Marc Timmer
HEAD OF CLUB OPERATIONS
Patrick Comninos
11
HEAD OF UEFA EVENTS CENTRE
Didier Andrist
HEAD OF COMMUNICATIONS
David Farrelly
HEAD OF LOGISTICS OPERATIONS
Christopher Gibbons
SENIOR UEFA EUROPA LEAGUE
COMPETITION MANAGER
Antonio Giachino
SENIOR COMMERCIAL OPERATIONS MANAGER
James Evangelides
UEFA EUROPA LEAGUE COORDINATOR
Domenico Tropea
HEAD OF CLUB COMPETITIONS
COMMERCIAL OPERATIONS
Sébastien Leclerc
HEAD OF TV PRODUCTION MARKETING /
TV & VIDEO PRODUCTION
Ross Bernard
SENIOR MATCH OPERATIONS MANAGER
Keith Dalton
SENIOR COMMERCIAL OPERATIONS MANAGER
Guillaume Poisson
SENIOR TV MATCH OPERATIONS MANAGER
MARKETING / TV & VIDEO PRODUCTION
Hövel Markus
MEDIA OPERATIONS COORDINATOR
David Perrette
12
13
14
15
16
17
18
186 UEFA EUROPA LEAGUE CLUB MANUAL 2013/14
APPENDICES
187