MUST SEE CHILD INJURY PREVENTION SESSIONS! - Safekids

Scan this QR Code
or visit www.
mysafekids.org.
nz to watch some
of Safekids New
Zealand’s Guerilla
Marketing ideas.
Background
Unintentional childhood injury is a serious but neglected public
health issue in New Zealand. The casualties are high (two children
killed every week and 8,184 children hospitalised every year), and the
economic burden is immense – it cost the government NZ$146.6
million in child injury claims during the 2007/2008 financial year.
Unintentional childhood injury is not seen as a priority issue, has few
allies, and receives little support or recognition.
The injury prevention workforce is facing an uphill battle, and Safekids,
the child injury prevention service for New Zealand, is forced to
pursue conventional goals with unconventional methods – using
Guerrilla Marketing tactics.
What is Guerrilla Marketing?
Guerrilla Marketing is an effective public health tool used when
funding or resources are limited or non-existent. It’s thinking outside
the box, finding solutions to communicate public health issues beyond
TV commercials and print ads.
Guerilla Marketing is an investment on time, creativity and imagination.
When done effectively, the results are memorable campaigns that cut
through the clutter and leave an indelible mark among its audiences.
Results/Outcome
Guerrilla Marketing played an important role in promoting child
passenger safety and driveway run over prevention messages during
the 2009-2011 Safekids Campaign:
✓ TRAFINZ Road Safety Leadership Award (2011).
✓ FINALIST, New Zealand Marketing Awards (2011 and 2012).
✓ Boosters Seats in Safer Journeys - Safekids moved the government
to consider a booster seat law in its road safety strategy to 2020,
Safer Journeys.
The Higher You Sit, the Safer the Fit
(Passenger Safety Campaign)
How old should kids be before they give up their booster
seats and just use adult seat belts? Is it five years old? Seven?
Or is it around 12?
The truth is, it’s not how old your kids are, it’s how tall they are.
Wrong
Correct
A seat belt that doesn’t fit properly can cause severe head,
spine and abdominal injuries in a crash.
So remember, keep your kids in a booster seat until they’re
148cm tall. Because the higher they sit, the safer the fit.
For more information, visit www.safekids.org.nz
小 孩 多 少 岁 可 以 不 再 用 防 护 座 椅 ,
而 开 始 使 用 成 年 人 用 的 安 全 带 ? 5 岁 ?
7 岁 或 者 12 岁 左 右 ?
事 实 上 , 这 并 不 是 年 龄 的 问 题 ,
关 键 是 您 的 小 孩 长 到 多 高 。
座 椅 安 全 带 配 戴 不 当 , 发 生 事 故 时 可 能
会 导 致 头 部 、 脊 椎 和 腹 部 严 重 受 伤 。
请 谨 记 , 如 果 您 的 小 孩 身 高 不 到
148 公 分 , 务 必 使 用 防 护 座 椅 。
因 为 小 孩 的 坐 姿 越 高 , 则 越 安 全 。
欲 了 解 更 多 详 情 , 请 访 问 网 站
www.safekids.org.nz.
Booster Rooster (Passenger Safety Campaign)
The NEW Safekids Driveway Safety Kit and
Warning Signs (Driveway Run Over Prevention)
WORLD SAFETY CONFERENCE SPECIAL
GUIDE TO SAFETY 2012: 1–4 OCTOBER 2012
MUST SEE CHILD INJURY PREVENTION SESSIONS
Safety 2012 is the 11th World Conference on Injury Prevention and
Safety Promotion. Held biennially under the auspices of the World
Health Organization, the 4-day conference features a scientific
programme, an exhibition and a social programme revolving around
the conference theme ‘Connecting pathways for a vibrant and safer
future.’
For those specialising in unintentional child injury prevention,
Safekids New Zealand has put together a list of concurrent sessions
to help maximise your attendance at this year’s conference.
Note: Session, dates and times may change. For an up-todate
programme and full session details, visit
Not going to Safety 2012?
Safekids NZ is covering
Safety 2012 on Twitter.
Follow us for news, views
and links. Visit:
www.twitter.com/safekidsnz
www.conference.co.nz/worldsafety2012/
TUESDAY 2 OCTOBER 2012
11.00am – 12.30pm Sessions:
1B: Child Safety
• A case-control study of dog bite risk factors in a domestic setting
to children aged 9 years and under. Karen Ashby.
• ‘Revision of Japanese safety standards of bicycle wheel guard
for preventing childhood injury due to wheel spoke’. Tatsuhiro
Yamanaka
• It shouldn’t hurt: Creating policies and places for injury-free active
living for children. Keshia Pollack.
• Using the Integrated Behaviour Change Model (ibcm) to identify
intervention elements for promoting optimal child restraint
practices in New South Wales, Julie Brown.
• Development and Implementation of evidence-based Interventions
for drowning prevention in an expansion site in Dagupan City,
Philippines. Jonathan Guevarra.
• Child injury mortality, socioeconomic status, nationality and
religious affiliation in Israel. Michal Ivancovsky
1D: Product Safety
• The safety information and guidance provided to parents by
all-terrain vehicle dealers and sales representatives, Charles
Jennissen.
• Comparing child product safety concerns with injury incidents:
Does the evidence support the response? Kirsten McKenzie.
• Development of a standard test method for assessing
the firmness of infant sleep surfaces, Ruth Barker.
1F: Collaboration
• Evaluation of the child safety education coalition in England,
Caroline Mulvaney.
12.50pm – 1.20pm Sessions:
• Poster 702.00: Using social media to get
our child injury prevention messages out
there, Wayne Carter.
• Poster 776.00: Guerilla Marketing in Child
Injury Prevention – Winning the war to
keep kids safe in New Zealand,
Anthony Rola.
• Poster 1303.00: Preventing driveway run
over injuries – using research to build a
campaign, Simone Randle.
Guerilla Marketing in Child Injury
Prevention – Winning the war
to keep kids safe in New Zealand
Anthony Rola, Safekids New Zealand
• Poster 1316.00: Safety Rocks: Community-based art activity
development to reduce driveway runover trauma, Julie Millar.
2.35pm – 3.35pm Sessions:
2B: Child Safety
• Benchmarking progress on child safety action in Europe - the
results of the 2012 Child Safety Report Cards, Morag MacKay.
• National action plan for child injury prevention – launching a
roadmap for an injury-free childhood, Grant Baldwin.
• Situation of child injuries in Vietnam and interventions, Lan Ngoc
ThiTran.
• Child injury-prevention and the UN convention on the rights of
the child, Elizabeth Towner.
4.00pm – 5.30pm Sessions:
3C: Button Battery Ingestion – addressing an
emerging hazard internationally
• Battery ingestion hazard mitigation, Doug Lee.
• Button batteries - a hidden danger in every home, Martin Rushton
• Regulators study of button batteries: Product designs, warnings and
packaging, John Jamieson
• Modifications of coin cells with anti-ingestion and encapsulation
design features, Jonathan Midgett
• Coin cell battery ingestion hazard mitigation strategies, Jonathan
Midgett
• Coin-sized lithium batteries pose an emerging global burn risk
to children, Angela Mickalide, Kate Carr, Eric Chalmers, Ann
Weaver.
• Design strategies to mitigate the hazard of button
cell battery electrical burn injuries, Gene Rider.
• Preventing lithium coin cell battery ingestion: A
five-pronged strategy, Michael Babiak.
• Energizer’s approach to lithium coin cell battery
ingestion, Michael Babiak, Philip Cooper.
• Resident advocacy to mitigate hazards of button
battery ingestions, James Harisaides.
• Coin battery modification to prevent
gastrointestinal injury from current flow. Eli Baum, Carl Baum.
• Button battery ingestion and insertion by children - an international
approach to an emerging dangerous injury. Eric Chalmers, Ruth
Barker, John Jamieson, Kate Carr, Ann Weaver, Jonathan Midgett,
Martin Rushdon, Mike Shepherd.
• Batteries not included: Identifying disc battery injury in a health
setting, Ruth Barker, Design of a safer lithium coin cell battery,
Jeongbin Ok.
4
Safekids News: September 2012 Issue No 58