MUST SEE CHILD INJURY PREVENTION SESSIONS! - Safekids

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Scan this QR Code or visit www. mysafekids.org. nz to watch some of Safekids New Zealand’s Guerilla Marketing ideas. Background Unintentional childhood injury is a serious but neglected public health issue in New Zealand. The casualties are high (two children killed every week and 8,184 children hospitalised every year), and the economic burden is immense – it cost the government NZ$146.6 million in child injury claims during the 2007/2008 financial year. Unintentional childhood injury is not seen as a priority issue, has few allies, and receives little support or recognition. The injury prevention workforce is facing an uphill battle, and Safekids, the child injury prevention service for New Zealand, is forced to pursue conventional goals with unconventional methods – using Guerrilla Marketing tactics. What is Guerrilla Marketing? Guerrilla Marketing is an effective public health tool used when funding or resources are limited or non-existent. It’s thinking outside the box, finding solutions to communicate public health issues beyond TV commercials and print ads. Guerilla Marketing is an investment on time, creativity and imagination. When done effectively, the results are memorable campaigns that cut through the clutter and leave an indelible mark among its audiences. Results/Outcome Guerrilla Marketing played an important role in promoting child passenger safety and driveway run over prevention messages during the 2009-2011 Safekids Campaign: ✓ TRAFINZ Road Safety Leadership Award (2011). ✓ FINALIST, New Zealand Marketing Awards (2011 and 2012). ✓ Boosters Seats in Safer Journeys - Safekids moved the government to consider a booster seat law in its road safety strategy to 2020, Safer Journeys. The Higher You Sit, the Safer the Fit (Passenger Safety Campaign) How old should kids be before they give up their booster seats and just use adult seat belts? Is it five years old? Seven? Or is it around 12? The truth is, it’s not how old your kids are, it’s how tall they are. Wrong Correct A seat belt that doesn’t fit properly can cause severe head, spine and abdominal injuries in a crash. So remember, keep your kids in a booster seat until they’re 148cm tall. Because the higher they sit, the safer the fit. For more information, visit www.safekids.org.nz 小孩多少岁可以不再用防护座椅 , 而开始使用成年人用的安全带 ? 5 岁 ? 7 岁或者 12 岁左右 ? 事实上 , 这并不是年龄的问题 , 关键是您的小孩长到多高。座椅安全带配戴不当 , 发生事故时可能会导致头部、脊椎和腹部严重受伤。请谨记 , 如果您的小孩身高不到 148 公分 , 务必使用防护座椅。因为小孩的坐姿越高 , 则越安全。欲了解更多详情 , 请访问网站 www.safekids.org.nz. Booster Rooster (Passenger Safety Campaign) The NEW Safekids Driveway Safety Kit and Warning Signs (Driveway Run Over Prevention) WORLD SAFETY CONFERENCE SPECIAL GUIDE TO SAFETY 2012: 1–4 OCTOBER 2012 MUST SEE CHILD INJURY PREVENTION SESSIONS Safety 2012 is the 11th World Conference on Injury Prevention and Safety Promotion. Held biennially under the auspices of the World Health Organization, the 4-day conference features a scientific programme, an exhibition and a social programme revolving around the conference theme ‘Connecting pathways for a vibrant and safer future.’ For those specialising in unintentional child injury prevention, Safekids New Zealand has put together a list of concurrent sessions to help maximise your attendance at this year’s conference. Note: Session, dates and times may change. For an up-todate programme and full session details, visit Not going to Safety 2012? Safekids NZ is covering Safety 2012 on Twitter. Follow us for news, views and links. Visit: www.twitter.com/safekidsnz www.conference.co.nz/worldsafety2012/ TUESDAY 2 OCTOBER 2012 11.00am – 12.30pm Sessions: 1B: Child Safety • A case-control study of dog bite risk factors in a domestic setting to children aged 9 years and under. Karen Ashby. • ‘Revision of Japanese safety standards of bicycle wheel guard for preventing childhood injury due to wheel spoke’. Tatsuhiro Yamanaka • It shouldn’t hurt: Creating policies and places for injury-free active living for children. Keshia Pollack. • Using the Integrated Behaviour Change Model (ibcm) to identify intervention elements for promoting optimal child restraint practices in New South Wales, Julie Brown. • Development and Implementation of evidence-based Interventions for drowning prevention in an expansion site in Dagupan City, Philippines. Jonathan Guevarra. • Child injury mortality, socioeconomic status, nationality and religious affiliation in Israel. Michal Ivancovsky 1D: Product Safety • The safety information and guidance provided to parents by all-terrain vehicle dealers and sales representatives, Charles Jennissen. • Comparing child product safety concerns with injury incidents: Does the evidence support the response? Kirsten McKenzie. • Development of a standard test method for assessing the firmness of infant sleep surfaces, Ruth Barker. 1F: Collaboration • Evaluation of the child safety education coalition in England, Caroline Mulvaney. 12.50pm – 1.20pm Sessions: • Poster 702.00: Using social media to get our child injury prevention messages out there, Wayne Carter. • Poster 776.00: Guerilla Marketing in Child Injury Prevention – Winning the war to keep kids safe in New Zealand, Anthony Rola. • Poster 1303.00: Preventing driveway run over injuries – using research to build a campaign, Simone Randle. Guerilla Marketing in Child Injury Prevention – Winning the war to keep kids safe in New Zealand Anthony Rola, Safekids New Zealand • Poster 1316.00: Safety Rocks: Community-based art activity development to reduce driveway runover trauma, Julie Millar. 2.35pm – 3.35pm Sessions: 2B: Child Safety • Benchmarking progress on child safety action in Europe - the results of the 2012 Child Safety Report Cards, Morag MacKay. • National action plan for child injury prevention – launching a roadmap for an injury-free childhood, Grant Baldwin. • Situation of child injuries in Vietnam and interventions, Lan Ngoc ThiTran. • Child injury-prevention and the UN convention on the rights of the child, Elizabeth Towner. 4.00pm – 5.30pm Sessions: 3C: Button Battery Ingestion – addressing an emerging hazard internationally • Battery ingestion hazard mitigation, Doug Lee. • Button batteries - a hidden danger in every home, Martin Rushton • Regulators study of button batteries: Product designs, warnings and packaging, John Jamieson • Modifications of coin cells with anti-ingestion and encapsulation design features, Jonathan Midgett • Coin cell battery ingestion hazard mitigation strategies, Jonathan Midgett • Coin-sized lithium batteries pose an emerging global burn risk to children, Angela Mickalide, Kate Carr, Eric Chalmers, Ann Weaver. • Design strategies to mitigate the hazard of button cell battery electrical burn injuries, Gene Rider. • Preventing lithium coin cell battery ingestion: A five-pronged strategy, Michael Babiak. • Energizer’s approach to lithium coin cell battery ingestion, Michael Babiak, Philip Cooper. • Resident advocacy to mitigate hazards of button battery ingestions, James Harisaides. • Coin battery modification to prevent gastrointestinal injury from current flow. Eli Baum, Carl Baum. • Button battery ingestion and insertion by children - an international approach to an emerging dangerous injury. Eric Chalmers, Ruth Barker, John Jamieson, Kate Carr, Ann Weaver, Jonathan Midgett, Martin Rushdon, Mike Shepherd. • Batteries not included: Identifying disc battery injury in a health setting, Ruth Barker, Design of a safer lithium coin cell battery, Jeongbin Ok. 4 Safekids News: September 2012 Issue No 58
5 岁 ?7 岁 ? 还是 12 岁 ? 其实应在于孩子的身高 , 而非年龄。安全带若不能扣紧发生事故可造成头部、脊椎和腹部严重受伤。请牢记 : 孩子身高不到 148 厘米前 , 务必使用合适的安全座椅或加高座椅。 fit. WORLD SAFETY CONFERENCE SPECIAL WEDNESDAY 3 OCTOBER 2012 11.00am – 12.30pm Sessions 4C: Safe Communities • Safe Community evaluation in terms of child safety, Esmatossadat Hashemi. • Promoting safety at work in cooperation with the local community, Rina Bodankin. • PRECISE-A model of community participation in Injury prevention in Bangladesh - implication for other low income countries, Kamran Ul Baset 4F: Home Safety • Safety around the home. An interactive, evidence-based guide to creating a safe home environment, Susanna Eckersley. • Home injury hazards and home injury in New Zealand, Michael Keall • Pacific provider making a difference, Coral Timmins. 2.35pm – 3.35pm Sessions 5B: Child Safety • Interventional study on middle school students’ bicycle injuries in the rural area, Li-ping Li. • Development of assessment tools on safe settings for child and adolescent injury prevention, Juanita Basilio. • Acting in the community interest: A sustainable NGO theatre-ineducation model for delivering child safety education in schools, David Gribble. • The Venom Patrol - An online educational resource for improving health literacy and for snakebite prevention, Ken Winkel. 4.00pm – 5.30pm Concurrent Sessions 6A: Child Safety Workshop • Behavioural approaches to child injury prevention: Successes, challenges and future directions, David Schwebel. • Parenting interventions to prevent unintentional injury: Update and extension of a Cochrane systematic review, Denise Kendrick. • Behavioural approaches to child injury prevention: Successes, challenges and future directions, Andrea Gielen. • Innovations in child injury prevention: Evidence-based strategies that address fire safety for young children and playground safety for older children, Barbara Morrongiello. 6G: Water Safety • Benchmarking Australian children’s swimming and water safety skills and knowledge: Challenges and lessons learnt, Amy Peden. • Children and drowning in Vietnam, An Nguyen Trong. Throughout the world, almost one million children die of an injury each year, and every one of these tragedies is preventable. THURSDAY 4 OCTOBER 2012 11.00am – 12.30pm Concurrent Sessions 7D: Water Safety • Policy interventions related to child drowning prevention in low and middle income countries, Suchada Gerdmongkolgan. • An overview of drowning in New Zealand and associated research efforts, Alexander Brunt, Sally Webb. • Age pattern of drowning mortality across 44 countries, Tsung-Hsueh Lu. 7G: Child Safety; Road Safety • Stakeholder views and perceptions on epidemiology and management of childhood and adolescent injuries in north western Uganda, Milton Mutto. • Effect-evaluation of web-based, tailored safety information combined with personal counselling on parents’ child safety behaviours, Mirjam Van Beelen. • Determinants of parent perceptions of dangerous traffic related to school travel, Linda Rothman. • Cross-cultural comparisons of parents’ knowledge, attitudes and behaviours related to child safety, Angela Mickalide, Chiedza Mavengere, Lotte Brondum, Alessandra Francoia. • Perception of school-bound children’s mothers on road-crossing and other road-safety issues in Bangladesh, Kazi Selim Anwar. • Photovoice: Children’s perspectives on road traffic safety in ten countries. Priti Gautam, Lotte Brondum, Alessandra Francoia, Theresa Perez. SAFETY 2012 satellite meetings Three significant events are also being held in Wellington before and after Safety 2012: the International Society for Child and Adolescent Injury Prevention (ISCAIP) Biennial Meeting (1 October); The Australasian Road Safety Research, Policing and Education Conference (4-6 October); and the Public Health Annual Scientific Meeting (ASM, 17–19 October). Safekids New Zealand has been invited to deliver oral and poster presentations at these events: • ISCAIP: Purpose Built Data to Tackle Child Unintentional Injury, by Moses ‘Alatini, Safekids New Zealand Policy Analyst. • ISCAIP Using research to build a campaign (two posters,Child motor vehicle passenger safety and Preventing driveway run over injuries) by Simone Randle, Safekids New Zealand Injury Prevention Advisor. • Australasia Conference: Child motor vehicle passenger safety; using research to build a campaign, by Simone Randle. • NZCPHM ASM: Improving child health through the prevention of unintentional injury: Safekids New Zealand reaching communities to prevent child passenger injury, by Patricia Bolton, Safekids New Zealand Policy Analyst. Safe Kids works with an extensive network of more than 600 coalitions in the United States and in 23 countries to reduce traffic injuries, drowning, falls, burns, poisonings and more. Please join us for a robust exchange of ideas at the 11th World Conference on Injury Prevention and Safety Promotion – look for Safe Kids at Stand 14. Together we can make a difference in the lives of children around the world. To learn about Safe Kids Worldwide, visit: www.safekids.org/worldwide follow us on facebook: safekidsusa twitter: @safekidsusa FREE postcards at Stand 10 (Safekids NZ) We are giving away themed postcards at the Safety 2012 conference so delegates can send child injury prevention messages to loved ones at home. There is also a special Safekids mailbox at our booth so you can send the postcards postage free! HOW OLD SHOULD KIDS BE BEFORE THEY GIVE UP THEIR CARSEATS AND BOOSTER SEATS, AND JUST USE ADULT SEAT BELTS? Is it five years old? Seven? Or is it around 12? The truth is, it’s not how old your kids are, it’s how ta l they are. A seat bel that doesn’t fit properly can cause severe head, spine and abdominal injuries in a crash. So remember, keep your kids in the right carseat or booster seat until they’re 148cm ta l. Because the higher they sit, the safer the fit. KNOW WHERE THE KIDS ARE BEFORE GETTING IN THE CAR 小孩几岁可不再坐安全座椅或加高座椅 , 而只用成人安全带 P P P CHECK THERE’S NO GOING for children before driving o f SUPERVISE children around vehicles–always SEPARATE play areas from driveways HOW OLD SHOULD KIDS BE BEFORE THEY GIVE UP THEIR CARSEATS AND BOOSTER SEATS, AND JUST USE ADULT SEAT BELTS? Is it five years old? Seven? Or is it around 12? The truth is, it’s not how old your kids are, it’s how ta l they are. A seat bel that doesn’t fit properly can cause severe head, spine and abdominal injuries in a crash. So remember, keep your kids in the right carseat or booster seat until they’re 148cm ta l. Because the higher they sit, the safer the www.mysafekids.org.nz 5 Safekids News: September 2012 Issue No 58
Page 1 and 2: Visit our websites www.safekids.org
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