HHS Machine-Readable Privacy Policy Guide - Substance Abuse ...

Machine-Readable Privacy Policy Guide
US Department of Health and Human Services
usage is always required. Opt-in data may be used for the purpose only when the
user affirmatively requests the use. Examples include when a user checks a box to
be added to a mailing list. Opt-out data may be used for the purpose designated,
unless the user requests that it not be used in this way. Determining the purpose of
the data collection is a requirement of the P3P specification. Designation of optional
data is not a requirement; however it provides higher data collection transparency.
Table 5. Purpose of Data Collection
Purpose
Current
Admin
Develop
Tailoring
Pseudonymous Analysis
Pseudonymous Decision
Description/Purpose
Completion and support of activity for which data was
provided. Information may be used by the website to
complete the activity for which it was provided.
Occurrence of the activity may be once or
multiple times.
Website and system administration information may be
used for the technical support of the website and its
computer system. Examples include log files that are
used for maintaining the website, diagnosing server
problems or detecting security breaches.
Research and Development information may be used to
enhance, evaluate, or otherwise review the site, service,
product, or market. This does not include personal
information used to tailor content for a specific individual
or information used to evaluate, target, profile, or
contact an individual.
One-Time Tailoring information may be used to tailor or
modify the content or design of the site for a single visit.
Information must not be used for any kind of future
customization beyond the current visit.
Information may be used to create or build a record of a
particular individual or computer that is tied to a
pseudonymous identifier without tying identified data
(such as name, address, phone number or email
address) to the record. The recorded profile will be used
to determine the habits, interest or other characteristics
of individuals for the purpose of research, analysis, and
reporting, but it will not be used to attempt to identify
specific individuals.
Information may be used to create or build a record of a
particular individual or computer that is tied to a
pseudonymous identifier, without tying identified data
(such as name, address, phone number, or email
address) to the record. The recorded profile will be used
to determine the habits, interest or other characteristics
of individuals to make a decision that directly affects that
individual, but it will not be used to attempt to identify
specific individuals.
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