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Fo c u s o n Tyre IM PorTs - SA TREADS

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O n e - o n - O n e • 3<br />

ANDre BONNET<br />

on Michelin’s<br />

Big Plans<br />

for the<br />

<strong>SA</strong> Market<br />

Dutch-born and raised Andre Bonnet, assumed<br />

responsibility for Michelin <strong>Tyre</strong> Company South Africa in<br />

2010 in his capacity as Managing Director. In that time,<br />

the Michelin brand has continued to secure a growing<br />

presence in the domestic market, and this despite the<br />

premium nature of the company’s products in a costconscious<br />

market. An exclusive interview with the man at<br />

the helm recently revealed some key strategies that are<br />

heralding a fresh approach to Michelin’s South African<br />

operation. Andre Bonnet explains…..

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