Fo c u s o n Tyre IM PorTs - SA TREADS
Fo c u s o n Tyre IM PorTs - SA TREADS
Fo c u s o n Tyre IM PorTs - SA TREADS
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O n e - o n - O n e • 3<br />
ANDre BONNET<br />
on Michelin’s<br />
Big Plans<br />
for the<br />
<strong>SA</strong> Market<br />
Dutch-born and raised Andre Bonnet, assumed<br />
responsibility for Michelin <strong>Tyre</strong> Company South Africa in<br />
2010 in his capacity as Managing Director. In that time,<br />
the Michelin brand has continued to secure a growing<br />
presence in the domestic market, and this despite the<br />
premium nature of the company’s products in a costconscious<br />
market. An exclusive interview with the man at<br />
the helm recently revealed some key strategies that are<br />
heralding a fresh approach to Michelin’s South African<br />
operation. Andre Bonnet explains…..