Fo c u s o n Tyre IM PorTs - SA TREADS

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6 • One-on-One Michelin standard operating procedures which are set globally - with the first one in Villiersdorp, scheduled to open on 14 June. drivers will be sent to the location requested where one driver will drive home the car of the BibAssist member. Our value proposal for these selected dealers is to assist them in boosting profit margins via a strong emphasis on health and safety issues, a dedicated product range (Kormoran), plus a mobile service vehicle flaunting the Michelin corporate identity. And later this year we are launching the new 750R16 HD (heavy duty) tyre that again, has been expressly designed for our unique road conditions, to service the light truck and delivery van segment of the market. This exciting new development is a culmination of Michelin’s Commercial Policy. Unlike the passenger market which depends on regular brand awareness, product warranties and the like, the commercial segment requires a great deal more effort and attention. And unlike the 7.4 million odd motorists who we are unlikely to ever meet, the commercial market offers the opportunity for greater interaction with our end-users, something we want to capitalise on. Dedicated Michelin service teams and vehicles to render assistance to A and B transport fleets have been established, their aim being to travel around the country, providing a weekend service when the majority of vehicles are on site. Aside from providing maintenance and technical assistance, their role is also to educate the customer on how to derive a favourable CPK out of our tyres, by following the Michelin principles that include maximising the life of the original tyre, regrooving and retreading with Recamic tread. That some fleets are achieving a mileage of one million kilometres is testament that Michelin’s cradle-to-grave philosophy works, if followed correctly. That is our value proposition. Are you planning to launch any new products this year? In January of this year we introduced the new XWorks tyre, designed specifically for tough road conditions such as construction sites. The new tyre, which has been developed expressly for emerging markets, comes with a six-month Accidental Damage Guarantee, such is our confidence in the XWorks. Rumour has it that Michelin will also be moving premises this year? That is correct. In December 2013, we will be moving to Clear Water Office Park, Atlas Road, in Boksburg. We have outgrown our present premises and as our lease expires in February 2014, this will be the perfect time to engineer a move of this kind. Added to this, our warehouse in Alrode is also becoming cramped and we are looking to expand on that level as well. If all goes well, we hope to build our own warehouse premises designed according to Michelin global specifications. How do you see Michelin SA fitting into the global picture for the Michelin Group? Between the years 2010-2015, the Michelin Group has committed to a capital expenditure spend of 2billion Euros a year, monies that will be used to increase capacity by way of a new passenger and light truck plant in Brazil, followed by the establishment of the biggest truck plant Michelin has ever built in Chennai, India. Expansion is also being planned for the Lexington plant in the USA to boost earthmover tyre production. In total, by the year 2015, Michelin hopes to invest in the region of 1.8 and 2.2 billion Euros in capital expenditure. Suffice it to say the Michelin Group, which includes the South African facility, is financially strong and ready for the future. At the end of April we launched the Michelin Primacy 3 tyre, Safety to the Power of 3 which delivers excellence in wet and dry braking as well as excellence in cornering in the wet. The Michelin Primacy 3 comes with BibAssist which comprises Roadside Assistance, (assistance in the event of a flat tyre, mechanical breakdown etc.), Michelin Concierge Service (your very own personal assistant that can assist with finding any product or service at a location convenient to the member), and DriveMe, which is a personalised driver service for people wishing to go out and enjoy a few drinks and return home safely. A vehicle with two
Michelin Advertorial • 7 All-Terrain Michelin X Works now with Damage Guarantee Michelin’s X Works, the allterrain truck tyre that is robust on site and long lasting on road, now offers you an exclusive guarantee against accidental damage*. *For each Michelin X Works purchased from January 1 to December 31, 2013, Michelin is offering you an Accidental Damage Guarantee* covering the first six months’ use, from date of purchase With the Accidental Damage Guarantee*, Michelin reimburses you with a new tyre if it is accidentally damaged in the first six months of use. So you can enjoy the durability and safety of your new Michelin X Works tyres with complete peace of mind. This new range of tyre is available in two patterns, XZY for all positions and XDY for the drive axles, and come in sizes 315/80 R 22.5 and 12 R 22.5 (12R22.5 available in August 2013). The Michelin X Works embodies the Michelin Total Performance developed by the Michelin Group, which consists of simultaneously improving all areas of performance, regardless of the type of tyre or range. For truck tyres, the benefits fall into three categories: enhanced safety, greater cost-effectiveness and increased environmental protection. safer Designed for use on roads as well as in and around worksites, the tyre delivers heightened resistance to cuts and scrapes and superior load carrying capacity while at the same time being cost-effective on the road. To meet the need for tyres that are safe and reliable, the Michelin X works range features a tread design that reduces the risk of stones lodging in grooves and ensures that water, and mud, is effectively evacuated when driving on wet/muddy roads. More cost-effective Because of its robustness, the Michelin X Works provides enhanced resistance to cuts and scrapes. Its architecture has been optimised for challenging conditions of use, while the sidewalls have extra protection to reduce the risk of lateral damage. The Michelin X Works is also designed to be long lasting. Its optimised contact patch distributes wear more evenly, which means greater total mileage. An Improved environmental Footprint Like all new Michelin truck tyres, the X Works can be retreaded. Improved durability means the rate of retreadability is greatly increased. The Michelin X Works casing is designed to be used more than once. Michelin recommends that when the tyre has a remaining tread of +-3mm you send the casing in to be retreaded with Recamic. Accidental Damage Guarantee When tyres are used both on and off road, the risk of accidental damage increases considerably. Tyres used on worksites and quarries, as well as on roads, are subject to the most extreme conditions. Tyre incidents can have major economic repercussions for customers. The Michelin X Works and its accidental damage guarantee will thus address an issue that is very important for customers. The new Michelin X Works truck tyre comes in two sizes and is available at all leading commercial tyre outlets throughout South Africa. To find out more, visit www.michelin-xworks.co.za. * terms and conditions of the Accidental Damage Guarantee at www.michelin-xworks.co.za
Page 1 and 2: Tyre Imports - Have the tables turn
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Page 6: 4 • One-on-One We believe that Mi
Page 11 and 12: Focus on Tyre Imports • 9 IMPORTS
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Page 17 and 18: 3D - Special Offers 3D - Special Of
Page 19 and 20: Manufacturing • 17 NEW COOPER MUL
Page 21 and 22: WHEN YOUR FLEET’S TRAVELLING THOU

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