cene - La Scena Musicale

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TECHNICAL
SPECIFICATIONS
Trim Size
Language
Paper
Printing type
Binding
Halftone Screen
Art: Acceptable file formats
FTP address
Production department
8.125” x 10.625”
La Scena Musicale (bilingual) " The Music Scene (English)
Interior pages: newsprint and glossy " cover: glossy
lithographie sur presse rotative
stapled
newsprint: 100 lpi " glossy: 133 lpi
QuarkXpress including fonts and images, EPS, (Stuffit), TIFF
(include printed proof)
Host: ftp.scena.org " Login: public " Password: public
(514) 948-0019 ou graf@scena.org
5409 Waverly, Montreal (Quebec) H2T 2X8
DIMENSIONS
1 page 1/2 vertical 1/2 horizontal 1/2 (+15%) 1/3 vertical 1/3 horizontal
7.375” x 9.75” 3.625” x 9.75” 7.375” x 4.875” 4.875” x 7.375” 2.347” x 9.75” 7.375” x 3.165”
8.375” x 10.875”
(bleed)
1/3 square 1/4 vertical 1/6 square 1/6 horizontal 1/6 vertical 1/8 horizontal
4.86” x 4.85” 3.625” x 4.85” 3.625” x 3.165” 4.85” x 2.45” 2.347” x 4.85” 3.625” x 2.35”
www.scena.org

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DISTRIBUTION
DISTRIBUTION
STRATEGY
Part of the success of La
Scena Musicale lies in its
strategy of distribution to the
right readership.
Some of our distribution
partners:
Musical groups
• Opéra de Montréal
• Canadian Opera Company
•Victoria Symphony Orchestra
International Events
• Festival de Lanaudière
• Festival de musique de chambre
de Montréal
• Ottawa Music Chamber Festival
• Concours Musical International
de Montréal
Education
• Universities and music schools
Reaching Music Lovers (72 000 readers)
La Scena Musicale reaches music lovers principally through venues that cater to the
musical and cultural consumer (record stores, book stores, libraries, concert halls, cultural
and community centres, and other artistic venues).
Also: - Postal distribution to subscribers
- Copies handed out at concerts and by music groups among their members
Reaching Musicians and the Musical Community (12 000 readers)
La Scena Musicale reaches musicians directly and principally where music is taught
(music schools and teachers, stores selling instruments, orchestras, and choirs).
Also: - Postal distribution to orchestral musicians and music educators.
La Scena Musicale
42 000 copies by:
Mail 2 500
Handout 3 000
Distribution points 35 000
The Music Scene
42 000 copies by:
Mail 1 500
Handout 2 000
Distribution points 39 500
• Fédération des associations
de musiciens-éducateurs du
Québec
“97 % of distributed magazines
are picked up, and
every month we study the
return rate of each distribution
point in order to evaluate
its function in respect to
our target readership.”
- Anne Gilbert
Distribution coordinator
1500
1500
300
3500
5000
26500
Certification
de trois mois CCAB
• 41,100 copies
• septembre, octobre,
novembre 2001
5000
+ 200
international
DISTRIBUTION
CB Vancouver 6 000
Victoria 3 000
AL Edmonton 5 000
Calgary 5 000
MA Winnipeg 5 000
ON Toronto/Southern Ontario 18 000
www.scena.org

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ADVERTISING RATES
ADVERTISING
ADVANTAGES
Advertising in La Scena
Musicale and The Music
Scene means:
• Appearing in the largest and
most important classical
music magazines in Quebec
and Canada
• Reaching 84 000 dedicated
readers
• Maximum visibitlity: our comprehensive
concert listings
ensure repeated consultation.
• Choice: black and white or
colour newsprint, glossy, or
specific placement.
• Being in good company: our
well known writers have
established a loyal readership.
• Check out our new sections:
hi-fi audio, instruments,
education, musician’s corner,
travel, and jazz
Contact Information:
Sales: Mike Webber
(514) 287-7668 (tel)
(514) 274-9456 (fax)
sales@scena.org
Production
(514) 948-0019
graf@scena.org
Editorial/Publisher:
Wah Keung Chan
(514)274-1128
wkchan@scena.org
Office Manager:
Anne Gilbert
(514) 948-2520
annegilbert@scena.org
National rates - July 2004 to June 2005
(special rates for arts groups available - see next page)
Insertions: 1 x 3 x 6 x 10 x
Colour (four-colour process on glossy) 5% 10% 15%
Inside front 2 nd 3 550 3 372 3 195 3 017
Inside back 3 rd 3 386 3 216 3 047 2 878
Outside back 4 th 4 096 3 891 3 686 3 481
1 page 2 731 2 594 2 457 2 321
1/2 page 1 506 1 430 1 355 1 280
1/4 page 802 761 721 681
1/8 page 412 391 370 350
double page 5 190 4 930 4 671 4 411
Black and white (newsprint) 5 % 10 % 15 %
1 page 1 418 1 347 1 276 1 205
2/3 page 998 948 898 848
1/2 page 781 741 702 663
1/3 page 532 505 478 452
1/4 page 413 392 371 351
1/6 page 282 267 253 239
1/8 page 225 214 203 191
business card 168 159 151 142
double page 2 695 2 560 2 425 2 290
Placement: + 15%
INFORMATION La Scena Musicale The Music Scene
Number of readers 84 000 86 000
Number of copies 42 000 43 000
Readers per copy 2 2
Times read per month 4.5 4.5
Issues per year 10 4
Coverage 1 month 3 months
Distribution area Province of Quebec English Canada
and Ottawa
Founded 1996 2002
www.scena.org

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ADVERTISING RATES
ADVERTISING
ADVANTAGES
Advertising in La Scena
Musicale and The Music
Scene means:
• Appearing in the largest and
most important classical
music magazines in Quebec
and Canada
• Reaching 84 000 dedicated
readers
• Maximum visibitlity: our comprehensive
concert listings
ensure repeated consultation.
• Choice: black and white or
colour newsprint, glossy, or
specific placement.
• Being in good company: our
well known writers have
established a loyal readership.
• Check out our new sections:
hi-fi audio, instruments,
education, musician’s corner,
travel, and jazz
Contact Information:
Sales: Mike Webber
(514) 287-7668 (tel)
(514) 274-9456 (fax)
sales@scena.org
Production
(514) 948-0019
graf@scena.org
Editorial/Publisher:
Wah Keung Chan
(514)274-1128
wkchan@scena.org
Office Manager:
Anne Gilbert
(514) 948-2520
annegilbert@scena.org
Rates for Arts Groups - July 2004 to June 2005
(for national rates, see previous page)
Insertions: 1 x 3 x 6 x 10 x
Colour (four-colour process on glossy) -5% -10% -15%
Inside front 2 nd 3 550 3 372 3 195 3 017
Inside back 3 rd 3 386 3 216 3 047 2 878
Outside back 4 th 4 096 3 891 3 686 3 481
1 page 2 731 2 594 2 457 2 321
1/2 page 1 506 1 430 1 355 1 280
1/4 page 802 761 721 681
1/8 page 412 391 370 350
double page 5 190 4 930 4 671 4 411
Black and white (newsprint) -15% -19.25% -23.5% -27.75%
1 page 1 205 1 145 1 085 1 025
2/3 page 848 806 763 721
1/2 page 664 631 597 564
1/3 page 452 430 407 384
1/4 page 351 333 316 298
1/6 page 240 228 216 204
1/8 page 201 191 181 171
business card 143 136 129 121
double page 2 291 2 176 2 062 1 947
Placement: + 15%
INFORMATION La Scena Musicale The Music Scene
Number of readers 84 000 86 000
Number of copies 42 000 43 000
Readers per copy 2 2
Times read per month 4.5 4.5
Issues per year 10 4
Coverage 1 month 3 months
Distribution area Province of Quebec English Canada
and Ottawa
Founded 1996 2002
www.scena.org

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READERS’ PROFILE
APASSION FOR
MUSIC
La Scena Musicale and its
English version, The Music
Scene, are the most important
classical music magazines
in Quebec and in
Canada.
Studies on the readership of
La Scena Musicale
have revealed two principal
categories of readers:
Music lovers aged 40
years + (62%) and
Musicians (18%)
Music Lovers 40 years +
(61 000 readers)
They are older, better educated, and more financially
stable than the average. Anyone who has
attended symphonic concerts or opera knows
who this group is. Often, their children have left
home and they have time and money to spend on
their hobbies and interests.
This is why they not only attend the concert, but
also buy the CD and the DVD. They are prepared
to upgrade their sound systems to high fidelity if
this will improve the quality of their audio experience.
Comfort and health become imperative.
They read La Scena Musicale to choose their
next concert experience, read CD reviews, and to
get the latest news in the classical music world.
Musicians
(12 000 readers)
For musicians, musical expression is a lifestyle.
Some make a career of it while others progress
along this path by taking music-related studies.
They fall into all age groups and can be divided
into two categories: music students and professional
musicians. They read La Scena Musicale
to find out the latest news in the classical music
world, and also to pick out concerts to attend as
well as CDs to add to their collections.
Music for the love of it
Besides professionals, 23 000 of our readers are
music lovers who play just for fun, either in
choirs, musical groups, or at home.
Statistics:
Family income
Profession
Education
Consumption of classical
music
Musical interests
Cultural interests
Other interests
53% over $50 000 " 13% over $100 000
Cadres " professionnels " employés
retraités " students " others
92% college and university
2.7 CDs per month
2 concerts per month
79% orchestral
76% chamber music
66% opera
60% musique ancienne
45% world music and jazz
34% contemporary
88% film " 87% books " 86% museums
68% theatre " 28% dance
58% travel " 41% fine dining " 42% wine
48% over $50 000 " 12% over $100 000
cadres " professionnels " employés
retraités " étudiants " autres
91% au college and university
3,2 CD per month
3 concerts per month
81% orchestral
79% chamber music
60% musique ancienne
60% world music and jazz
59% opera
38% contemporary
89% film " 85% books " 81% museums
60% theatre " 29% dance
64% travel " 44% fine dining " 31% wine
www.scena.org

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At the heart of music
APASSION FOR
MUSIC
La Scena Musicale and its
English version, The Music
Scene, are the most important
classical music magazines
in Quebec and in
Canada.
Studies on the readership
of La Scena Musicale
have revealed two principal
categories of readers:
Music lovers aged 40
years + (62%) and
Musicians (18%)
One magazine for classical music
La Scena Musicale is the only classical
music magazine in the province of Quebec.
Since 1996, music lovers and musicians
have been turning to the pages of LSM
to get their music news.
Over the last two years, LSM’s team has
acquired collaborators from all over
Canada in order to strengthen and promote
The Music Scene, Canada’s most important
classical music magazine.
LSM’s Mission
The promotion of classical music in the
province of Quebec and in Canada. To
achieve this, the team publishes two magazines
and an enormously resourceful Web
site in order to help promoters and musicians
publicize their concerts and recordings.
Soutenir les spectacles
Soutenir les CD’s
Keeping readers up to date by committing
60% of editorial space to news on music
and musicians.
The organization of activities that bring
musicians and readers together.
Nine years of LSM
2004 — The Music Scene becomes the
most important classical music magazine in
Canada.
2002 — The launch of the classical music
magazine The Music Scene.
Mai 2000 — The magazine Le Monde
gives four stars on four to SCENA.ORG
and rates it the second best classical
music Web site in the world.
Février 2000 — Chamber Music Magazine
rates SCENA.ORG third among the 50
best music sites in the world.
1999 — La Scena Musicale becomes the
first classical music magazine in the world
to be available in PDF format on the World
Wide Web.
Mai 1997 — La Scena Vocale becomes
La Scena Musicale and extends its editorial
content to include all aspects of classical
music.
1996 — First issue of La Scena Vocale,
printed as a newsletter offering news on
Montreal’s vocal scene.
www.scena.org

Calendar
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LA SCENA MUSICALE
Month Themes Special projects Featured Events Publication
for advertising city Date
July-August Summer reading Ottawa Festival de… 28 June
Festivals
MIAC Toronto
September Education Education 100 years McGill 27 August
Instrument purchasing guide
10th CALQ
Concerts for family
Music Day
October Guitar FAMEQ 28 September
GFA
November Concerts / Christmas gift guide 28 October
Higher Education
December- Liturgical Concerts / Christmas gift guide Vancouver Retrospective 2004 28 November
January music Victoria
February Love Opus Quebec City NAMM, Opus, 28 January
in music
CES, MIDEM
March Science and Musical summer camps Calgary Juno, audio festival 28 February
technology Festival son et image
April Relève 28 March
May Voice Musicora JMC Competition 28 April
FIMAV Musicora
June Festivals Festivals Montreal 28 May
July-August Festivals Summer reading 28 June
Ad reservation deadline: the 10th of the preceding month
Artwork submission deadline: the 13th of the preceding month
THE MUSIC SCENE
September Education Music school guide 15 September
Education
November Liturgical Higher Education Vancouver 18 November
music Christmas gift guide Victoria
March Musical summer camps Calgary 18 February
Audio festival
June Festivals Festivals Montreal 18 May
Ad reservation deadline: the 3rd of the preceding month
Artwork submission deadline: the 6th of the preceding month
www.scena.org

INTERMEZZO
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Be part of Intermezzo !
La Scena Musicale has launched Intermezzo, a club for dedicated
music lovers and musicians across Canada, givinging them a unique
contact with the world of classical music.
In addition to special conferences and lectures on classical music,
Intermezzo offers members discounts with various performing arts
groups (orchestras, ensembles, theâtres, opera) as well as special rate
at selected shops, leisure outlets and restaurants.
As a valued advertiser we invite YOU to partner with Intermezzo !
Intermezzo partners will benefit from additional visibility through
the monthly club newsletter and on the Intermezzo website.
For more information contact:
Wah Keung Chan
(514) 274-1128 or info@scena.org
---------------------------------------------------------------------------------
Yes, I want to participate in Intermezzo !
Description of participation (discounts etc):
___________________________________________________________
___________________________________________________________
___________________________________________________________
Name : _____________________________________________________
Company : __________________________________________________
Signature : __________________________________________________
Date : ______________________________________________________
Fax this form to La Scena Musicale at (514) 274-9456
www.scena.org

Le guide canadien de la musique classique
Canada’s Guide to Classical Music
Conditions de paiement
1 er plan- Le client qui paie l’intégralité de sa facture avant la parution de
son annonce aura droit à 3% de réduction sur cette facture.
2 e plan- Le client qui avance 50% du montant total de la vente dès la
signature du contrat recevra 1.5% de réduction. S’il paie dans les 10 jours
qui suivent la date de facturation, une deuxième diminition de 1.5% lui sera
accordée. Par contre si le client ne règle pas le reste dans les 10 jours, il
perdra ce privilège.
3 e plan- Le client qui règle la totalité de sa facture dans les 10 jours qui
suivent la parution de son annonce aura droit à une réduction de 2%.
N.B: les réductions se feront avant les taxes.
paiement par chèque seulement
Conditions of Payment
Option 1. The client who pays the invoice in advance, before the
appearance of the magazine containing their ad will receive a 3% discount
on their bill.
Option 2. The client who pays 50% of their invoice in advance at the
signature of the contract will receive a 1.5% discount. If the remaining
balance is paid within 10 days of the invoice, another 1.5% discount will be
granted. However, if the client does not settle the account within 10 days,
this discount will not be awarded.
Option 3 : The client who pays the totality of the invoice within 10 days of
billing (and appearance of the magazine) will receive a 2% discount.
Note : The discount applies on the pre tax amount.
Discounts apply only on payments by cheque.
5409 Waverly, Montréal, Québec, CANADA, H2T 2X8, Tél: (514)948-2520, Fax: (514)274-9456
http://www.scena.org • email: info@scena.org