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state of south carolina - South Carolina Department of Commerce

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‣ The Community Development Block Grant program (CDBG) holds public<br />

hearings annually in conjunction with its Annual Action Plan and seeks<br />

public comment on its Performance Report prepared for the U.S. Dept <strong>of</strong><br />

Housing and Urban Development. In addition, public hearings are held for<br />

each grant awarded.<br />

1.6 The <strong>Department</strong> <strong>of</strong> <strong>Commerce</strong> is actively involved in the community. During<br />

the Christmas season, each division “adopts” a family in need, collecting and<br />

distributing gifts and food. The Agency also participates in American Red<br />

Cross Blood Drives, Harvest Hope Food drives, and several other charitable<br />

activities.<br />

Category 2 – Strategic Planning<br />

2.1 The Agency has recognized the value <strong>of</strong> building the <strong>state</strong>’s economy around<br />

the interdependent industries and businesses that constitute economic<br />

sectors as its primary objective.<br />

2.2 Each division has developed measurable goals that enhance accountability and<br />

good stewardship <strong>of</strong> taxpayer’s dollars.<br />

2.3 The <strong>Department</strong> has developed a unique marketing and communications<br />

strategy involving a comprehensive approach to market the benefits <strong>of</strong> doing<br />

business in <strong>South</strong> <strong>Carolina</strong>. Exposure will be gained through search engine<br />

optimization, search engine marketing, social media, traditional advertising in<br />

industry publications and participation in trade shows. This marketing plan will<br />

help tell <strong>South</strong> <strong>Carolina</strong>'s business story and create an opportunity to<br />

communicate with prospective investors why <strong>South</strong> <strong>Carolina</strong> is an ideal location<br />

for their business.<br />

<strong>South</strong> <strong>Carolina</strong> <strong>Department</strong> <strong>of</strong> <strong>Commerce</strong><br />

2011-2012 Accountability Report 16

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