Hybrid TV signs Disney Media Distribution - Seven West Media

Hybrid TV signs Disney Media Distribution
CASPA opens up a whole new and convenient way to get Disney TV
programs and movies straight to your lounge room
Sydney, Australia, 1 April, 2010 – Hybrid Television Services (ANZ) Pty Limited, the creator of
CASPA TM On-Demand and the exclusive licensee of TiVo® products in Australia & New Zealand and
Disney Media Distribution, today announced the first Disney Video on Demand (VOD) rental
proposition for both television and movie content in the Southern Hemisphere premiering on CASPA
On-Demand and delivered through TiVo media devices in Australia and New Zealand.
This additional offering adds to the 160+ TV program portfolio of the CASPA service, lifting it to over
200 programs and over 2000 hours of TV viewing on-demand. The Disney Media Distribution
content offering brings the CASPA On-Demand entertainment portfolio into line with its
shareholders’ brands reaching mass audiences across the Seven Network and Television New
Zealand. TV content includes Disney’s most popular TV series as well as new release and feature
films. This means that Australian audiences can enjoy their favourite Disney programs live on Seven
or 7TWO – then access the back seasons using their CASPA On-Demand service on their TiVo to
download even more episodes of their favourite program. The content offering includes top-ranking
TV brand names such as Grey’s Anatomy, Desperate Housewives, Lost and Brothers and Sisters.
“Our business is about keeping appointments with people each week to watch our programs. The
fact that the CASPA service on TiVo reflects the past seasons of our top-rating shows means we can
give our audiences greater depth and breadth of programming in addition to our broadcast offering
– and keep our viewers loyal to our programs.
“For those people who have only just begun to enjoy Grey’s Anatomy or Desperate Housewives, the
ability to access and download prior seasons to ‘catch-up’ to the season we air on Seven and 7TWO
is nothing but a benefit to our viewers and to our business.
"Seeing this content reaching into another company in the Seven Media Group and increasing the
viewing audiences of the current season of our programs is nothing but good news all around. The
Seven Network and Disney Media Distribution have enjoyed a partnership of more than 50 years,
today this partnership extends from broadcast into broadband,” said Tim Worner, Director of
Production and Programming, Seven Media Group.
“The media landscape is changing at a rapid pace and in response the Seven Media Group is moving
fast to meet the growing demand for legal content.
“As broadband connectivity and technological advances continue, we are in a unique position due to
our solid digital strategy that maintains live appointment viewing, consolidates time shifted viewing,
provides a catch-up window on Plus7 as a convenience for our viewers and to help them keep their
appointment with us the following week. With CASPA, we go even further…we allow our viewers to
enjoy, season by season, episode by episode their favourite TV programs,” said James Warburton
Chairman of Hybrid TV and Chief Sales and Digital Officer, Seven Media Group.
“Hybrid TV is an innovative digital platform which allows consumers to create their own unique
media experience by accessing and viewing content according to their tastes and preferences,” said
Rob Gilby, Senior Vice President and Managing Director for Disney Media Distribution (Asia Pacific).

“Providing consumer’s choice and convenience to access the content they love is core to Disney’s
philosophy of leveraging new technology to enhance our distribution reach internationally. This
agreement is symbolic of the giant strides that national broadcasters such as the Seven Network
and TVNZ are making towards adopting digital media solutions that enable their audiences to watch
movies and TV series on-demand, in their own time,” he added.
“It is all about the living room for us. That unique relationship every home has with enjoying their
favourite TV programs and watching films in the comfort of their home. This relationship with Disney
Media Distribution not only allows both the Seven Network and TVNZ’s program offering to resonate
within our CASPA On-Demand service – it means that when you love a program you are now able to
get more and more and more without having to leave the living room.
“As we look to the future where CASPA can be accessed and viewed on other internet-enabled
devices in the home, our TV program suite is a significant competitive advantage for us and a
wonderful complement to our existing movie (350+ movies), TV (2000 hours) and music range
currently available with CASPA On-Demand on TiVo devices.
“We look forward to working with Disney Media Distribution in the future to build further value for
our customers across any platform that carries CASPA.” said Robbee Minicola, Chief Executive of
Hybrid TV.
Disney Media Distribution is the third major studio to provide its entertainment content to the
CASPA On-Demand in Australia joining other major studios, Paramount Pictures and Sony
Entertainment, Universal and NBC. Over the Easter school holiday break, CASPA customers will have
access to additional new release and library movies and over 300 hours of TV content from Disney
Media Distribution.
Since December, 2009, CASPA On-Demand has offered TiVo customers access to movies, TV shows,
music videos and artist interviews to watch on-demand, either free or on a pay-per-view basis. At
launch, Hybrid TV promised to continue to grow its entertainment content offering, with the view to
deliver the ultimate in on-demand entertainment via the TV. The growing range of content partners
will ensure Hybrid TV can continue to deliver on its promise.
From April 1, content available to CASPA users will include:
• Full-length episodes and full seasons of primetime programs like Lost, Grey’s Anatomy,
Desperate Housewives and Ugly Betty
• New release movies like The Proposal, Up!, G-Force and Morning Light
• Family favourite movies like 101 Dalmations, Cinderella Man, Flubber, 10 Things I Hate
About You and Chicago
About Hybrid Television Services (ANZ) Pty Limited
Hybrid Television Services (ANZ) Pty Limited is the exclusive licensee of TiVo products in Australia and New
Zealand. The TiVo media device is HD Digital Ready in accordance with the Australian Government’s Digital
Ready Scheme, Freeview compliant in Australia and Freeview|HD compatible in New Zealand. In late 2009,
Hybrid TV launched its proprietary content and service platform CASPA On-Demand in both the Australian and
New Zealand market, premiering in the TiVo device.
The TiVo product was originally pioneered in 1997 in the USA by TiVo Inc. In 2008, TiVo technology was
brought to Australia by Hybrid Television Services (ANZ) Pty Limited in August 2008 and was launched in New
Zealand 1 November 2009. Hybrid TV is owned by the Seven Media Group (Australia) and TVNZ (New Zealand).

For more information see www.mytivo.com.au, www.mytivo.co.nz, www.hybridtv.com.au,
www.hybridsmartstreet.com.au
CASPA is a trademark of Hybrid Television Services (ANZ) Pty Limited.
TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo
are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. ©2009. TiVo Inc. All rights
reserved. All other trademarks are the property of their respective owners.
About Disney Media Distribution (formerly Disney-ABC International Television - DAIT)
Disney Media Distribution is the integrated television distribution arm of The Walt Disney Company
responsible for the licensing of branded and non-branded entertainment to all platforms in Asia Pacific
including free-to-air, cable and satellite broadcasters and mobile, broadband and VOD platforms. Its program
portfolio includes quality feature films, critically-acclaimed network television series, ABC news programming,
the very best in animation and prestigious specials such as the Academy Awards. Disney Media Distribution
also oversees channel distribution of the much-loved Disney Channel and Playhouse Disney which are
distributed on all major pay TV platforms, including FOXTEL, AUSTAR and OPTUS in Australia and SKY NZ in
New Zealand.