Pacific Magazines and Priceline launch Australia's Biggest Health ...

MEDIA RELEASE
Tuesday 6th July
Pacific Magazines and Priceline launch Australia’s Biggest Health Check Survey
Pacific Magazines titles Women’s Health and Prevention together with Priceline and Channel 7’s Sunrise today launch
Australia’s Biggest Health Check Survey.
The results of the survey will form an up‐to‐the‐minute picture on the health areas of most importance to Australian families,
playing a valuable role in shaping future health care initiatives.
Australia’s Biggest Health Check was officially launched at a VIP event hosted by Sunrise’s Mel Doyle with Pacific Magazines
CEO Nick Chan and Michael Langham, Priceline Group General Manager in Sydney this morning. The survey is backed by a
panel of health experts from a variety of fields.
Including topics such as fitness, weight, nutrition and stress, the nationwide study will investigate the wellbeing of Australians
and their families today, covering how people feel about their health, their lifestyle choices, their opinions and also their
concerns.
Women’s Health Editor, Felicity Harley said, “Australia’s Biggest Health Check represents a great collection of Australia’s
foremost health experts. The combination of healthcare professionals, leading beauty, health and wellbeing retailer Priceline
and two of Australia’s premier health titles is a formidable one.”
The survey commenced on Monday, 5 th July and will close on Saturday 31 st July. Australians are encouraged to head to
www.australiasbiggesthealthcheck.com.au to register their details for participation and the chance to win great prizes
including $3,000 cash, 10 x TechnoMarine watches valued at $500 each and 100 × $50 Priceline gift vouchers.
Prevention Editor, Natalie Filatoff said, “Australia’s Biggest Health Check is going to provide us with a comprehensive and very
valuable bank of information to share with Australians.
“With input and interpretation from some of Australia’s foremost healthcare professionals, we are going to have a great
insight into the mind and mood of Australia’s health and wellbeing.”
“Australia’s Biggest Health Check is a great way for Priceline to understand the needs and concerns of our customers, and
ensure that we are providing them with the best advice and guidance in our stores throughout Australia. We’re delighted to
be supporting this important initiative” said Michael Langham, Group General Manager, Priceline.
The health experts recruited to be involved in the survey will participate in results release forums to be held in October at the
conclusion of the survey. The forums will reveal exactly what they survey found.
Australia’s Biggest Health Check Experts
Dietetics
Mental Health
Cardiology
Exercise Physiology
Oncology
Paediatrics
Pharmacy
General Health
Margaret Allman‐ Farinelli
Professor Ian Hickie
Dr. Ross Walker
Dr. Aaron Coutts
Professor Ian Olver
Dr. Con James
Dr. Gerald Quigley
Dr. Ginni Mansberg
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For all media enquiries, interviews with health experts or other supporters please
contact:
Sarah Bamford, thrive pr + communications
sarah.bamford@thrivepr.com.au (02) 9310 4011
or
Hannah Devereux
Corporate Communications Director
Pacific Magazines
Hannah.devereux@pacificmags.com.au (02)9394 2066